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Paid search is a form of digital marketing where search engines, such as Google, permit advertisers to place adverts directly on their search engine results page (SERP). After you search for something on Google you arrive at the SERP, which is a page full of listings related to your search query. The SERP presents both organic results and paid results, although paid ads are usually displayed higher up on the page.

#Paid search is a form of digital marketing where search engines such as Google permit advertisers to place adverts directly on their search

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Many eCommerce companies add every single payment option to their website to accommodate customers’ needs. Hey, someone out there is using Bitcoin… right?

However, having too many payment options can be counterintuitive. You need to offer the payment methods your customers want, but avoid adding payment methods your shoppers won’t use and that increase the risk of fraud. Think global, but adapt for local.

At the turn of the 21st century, two psychologists, Sheena Iyengar and Mark Lepper, set up an experiment at a food market. On day one, shoppers were shown a table with 24 different samples of jam. On the second day, only six samples were available.

The table with the larger number of samples attracted the most people, but did this interest convert to sales?

#SEO #digitalmarketing #Ecommerce #design #website

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In digital marketing, ROI is a big discussion. After all, why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results?

While it can be pretty easy to figure out your return on investment for things like email marketing, promotional codes, and sales, understanding your social media ROI takes a little bit more time.

Even though it’s different, it’s not impossible. So if you’re stressing over your ROI from social, don’t! Let’s talk about how you can calculate and boost social media ROI for your next campaign.

#social media marketing #SEO #digital marketing #business website #socialmediamarketing digitalmarketing businessstratergy SEO marketing ppc googleads webdevelopment digital marketing agency.

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When you operate an eCommerce store, it’s essential to understand who is buying your products. Where do they live? Where do they work? And most importantly… how old are they?   Different age groups, from the Silent Generation to Gen Z, shop online in different ways. When you understand how they use eCommerce and interact with digital marketing, you’re one step closer to growing your revenue. Here are some of our favourite facts about how age groups buy online and how you can apply this knowledge to your eCommerce store.  

#ecommerce marketing business digitalmarketing ecommercebusiness entrepreneur onlineshopping website seo webdesign b marketingdigital socialm #SEO #seo services #digital marketing

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Artificial intelligence, or AI, can be used to automate simple tasks and give us valuable insight into how people think. As a result, eCommerce businesses are using it to their advantage.

So, how can you use artificial intelligence to grow sales and amplify your brand? Here are some of the ways you can adopt it online.

To get help boosting your return on investment (ROI), consider partnering with Whizzystack.

We’ve helped hundreds of businesses, and we’d love to add you to the list! To get started with us, just call us at [phone] or contact us online today!

#business website #socialmediamarketing digitalmarketing businessstratergy SEO marketing ppc googleads webdevelopment digital marketing agency. #Ecommerce

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We all know that personalisation is the key to making more sales. Over half of retailers advise that customised product recommendations are critical when it comes to increasing average order value.

AI makes it easier for businesses to suggest the right products to the right customers, looking at their previous web visits and orders to identify items they might be interested in.

In the past, businesses might have used segmented audiences to determine which products to show to who. Now artificial intelligence lets you drill down to individual preferences.

#business website #SEO #design #PPC Marketing

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Just like when you were in school and wanted to know how well you did on a big exam, you want to know how well your website and digital marketing efforts are faring. While you can’t grade your efforts based on a concrete A-F scale (though that would be nice, wouldn’t it?), you can calculate your return on investment (ROI).

Your website ROI is an important key performance indicator (KPI) that shouldn’t be overlooked — it can give you valuable insight into your website that can be used to your advantage.

In this article, we’ll look at what exactly your website’s ROI is, how you can calculate it, and five strategies to improve it.

In this post, we’ll walk through how to calculate ROI for website and how to improve it:

#website #ecommerce #ecommerce marketing business digitalmarketing ecommercebusiness entrepreneur onlineshopping website seo webdesign b marketingdigital socialm

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Google Keyword Planner is a powerful and well-known tool in the Paid Media industry. The Keyword Planner supports millions of PPC analysts every single day in researching effective keywords for their search campaigns. From now on, the free tool that enables you to discover new keywords, see monthly searches, determine costs, organise keywords and create new campaigns will receive a new function called “Organise keywords into ad groups”.

The option has already been tested for some time by a small number of users but finally successfully leaves the beta phase and should be available for everyone very soon. The person who spotted the new feature was Tauqeer Aziz, who shared his discovery on his Twitter.

#ecommerce marketing business digitalmarketing ecommercebusiness entrepreneur onlineshopping website seo webdesign b marketingdigital socialm #socialmediamarketing digitalmarketing businessstratergy SEO marketing ppc googleads webdevelopment digital marketing agency.

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Every eCommerce business knows about conversion rate optimisation (CRO). It is widely understood to be the most important factor in giving consumers consistently outstanding online shopping experiences, increasing brand integrity and boosting sales. Yet according to studies, only around 22% of businesses say that they are satisfied with their webstore’s conversion rate performance. Given the importance of effective CRO, why are so many eCommerce businesses dissatisfied?

There is no single answer to this question. But one of the main factors is a lack of understanding around CRO and perhaps even scepticism about how effective CRO is for ROI and increasing bottom line. With the cost and challenges in measuring short-term results, CRO can appear to be a risky investment. But it makes little sense to spend on customer acquisition, driving traffic to your webstore, if you are not putting as much investment in converting consumers when they arrive.

#ecommerce #business #markting #digital #webdesign

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Because of the pandemic, eCommerce growth has accelerated to unprecedented levels, meaning that more people than ever are shopping online. And inevitably, more people are shopping using their mobile phones. Therefore, making mobile UX intuitive and super-low friction must be a priority for eCommerce businesses.

ONS data¹ show that UK internet sales as a percentage of total retail sales have grown significantly:

#webdevelopment #webdesign #ecommerce #seo #digital marketing