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digimarketingpoonam · 2 months

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Why Digital Marketing is Essential for Real Estate

In today's digital age, the real estate industry is experiencing a significant shift in the way properties are bought, sold, and rented. As technology continues to evolve, digital marketing has become a necessary tool for real estate professionals to effectively reach their target audience and stay competitive in a crowded market. Here are several compelling reasons why digital marketing is essential for real estate:

Increased Online Presence: With a vast majority of homebuyers and renters beginning their property search online, having a strong digital presence is crucial. Digital marketing allows real estate agents and companies to showcase their listings, services, and expertise on various online platforms, including websites, social media, and listing portals.

Targeted Audience Reach: Digital marketing offers unparalleled opportunities for real estate professionals to target their ideal audience with precision. Through advanced targeting options available on platforms like Google Ads and social media advertising, agents can reach potential buyers or renters based on demographics, interests, location, and online behavior, ensuring that their marketing efforts are directed towards those most likely to convert.

Cost-Effectiveness: Compared to traditional marketing methods such as print ads or billboards, digital marketing offers a more cost-effective solution for real estate professionals. With options like pay-per-click (PPC) advertising, agents can set their budgets and only pay when someone clicks on their ads, maximizing their return on investment (ROI).

Improved Lead Generation: Digital marketing strategies such as search engine optimization (SEO), content marketing, and email marketing are highly effective for generating quality leads in the real estate industry. By providing valuable content, capturing visitor information through lead capture forms, and nurturing relationships through personalized email campaigns, agents can attract and convert potential clients more efficiently.

Enhanced Customer Engagement: Digital marketing enables real estate professionals to engage with their audience in meaningful ways. Through social media interactions, blog comments, and email communications, agents can foster relationships with clients and prospects, providing them with valuable information and support throughout their buying or selling journey.

Real-Time Analytics and Insights: One of the significant advantages of digital marketing is the ability to track and analyze the performance of marketing campaigns in real-time. With analytics tools like Google Analytics, agents can measure key performance indicators (KPIs) such as website traffic, conversion rates, and engagement metrics, allowing them to make data-driven decisions and optimize their strategies for better results.

In conclusion, digital marketing is not just a trend—it's a necessity for real estate professionals looking to thrive in today's competitive market. By embracing digital marketing strategies, agents can increase their online visibility, target their audience effectively, generate quality leads, engage with clients, and ultimately drive success in their business endeavors.

#digital marketing for real estate #digital marketing for real estate agents #digital marketing strategy for real estate

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jamaicahomescom · 2 months

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Navigating Non-Responsive Real Estate Agents in Jamaica: A Comprehensive Guide by Jamaica Homes

In the vibrant landscape of Jamaica’s real estate market, interactions with real estate agents, estate agents, or realtors are pivotal. However, a recurring issue that both property owners and seekers encounter is the challenge of dealing with non-responsive agents or property managers. At Jamaica Homes, we understand the frustration this can cause and aim to provide guidance on effectively…

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#Alternative representation #Client-agent relationship #Communication breakdown #Effective communication strategies #Market conditions #Non-responsiveness #Overpricing #Property managers #Real estate agents #Support team assistance

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realtorlindasraymondposts · 2 months

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Space Transformation in Your Home: Join Us for A Behind-the-Scenes Staging Walkthrough!

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#Fairfield CT real estate #home sale preparation #home staging #Linda Raymond Realtor #Real estate agent #real estate marketing strategy #Staging tutorial #staging walkthrough #Westport CT real estate

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geetanjalihomestateyt · 10 months

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Gala Expo Season 2: Enchanting Customer Reviews and Unfiltered Experiences

Discover Gala Expo Season 2 like never before with enchanting customer reviews! 🌟 Immerse yourself in their unfiltered experiences, reliving the magic and moments that made this event truly special. Join us for a journey of inspiration, connection, and awe. Watch now!

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monica0071 · 1 year

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Discover the Magic of Roleplay: Experience Real Doors at Let's Farm With Monica Thapar

Experience the magic of roleplay like never before with REAL DOORS at Let's Farm With Monica Thapar Classes! Immerse yourself in a world of imagination and learning as you step through these captivating portals. Explore different scenarios, from farming adventures to animal care, and watch your child's creativity blossom.

Let's Farm offers a unique educational experience that sparks curiosity and fosters hands-on learning.

Don't miss out! Join our June 15th course and open the door to endless possibilities. Visit letsfarm.ca now and embark on an unforgettable journey of growth and discovery!

#real estate branding #real estate branding ideas #real estate branding and marketing #real estate marketing #real estate marketing ideas #Etobicoke real estate marketing #real estate marketing plan #real estate marketing services #real estate marketing strategies #geographic farming real estate #geographic farm #organic farming #fleet farm #Geographical Farming #farm management #farm management services #real estate branding agency #real estate branding services #real estate agent marketing

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mannyrealestate · 1 year

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Understanding and leveraging the true potential of the Australian Real Estate market is crucial for staying at the top of the game. Real more- https://mannyrealestate.com.au/costs-involved-in-investing-in-australian-real-estate/

#Real Estate Agents #Marketing Strategy #Australian Real Estate #rental properties #home loan

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hawkspropertysposts · 2 years

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Real estate agents are the professionals who breathe properties. They understand the nitty-gritty of the property market and specialize in it. Read More- https://www.hawkspropertyexperts.com.au/reasons-you-should-hire-a-real-estate-agent/

#selling your house in Wollert #hiring a real estate agent #Local Property Market #marketing strategy for real estate

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certaincollections · 2 years

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LOW COST REAL ESTATE AGENT VS AUCTION

Let’s Talk About Selling A Property:

Selling (or buying) property in New Zealand can sure feel exciting, but the whole process can easily become stressful, if not downright daunting especially during a slow market season. How can you sell your property fast and for top dollar? That’s where you need to think seriously about your selling options. Low Cost Real Estate Agent – Do you get what you paid for?

There are several different legal methods of selling property in New Zealand, including a private sale, auction, tender sale or hiring a low cost real estate agents to do it on your behalf. Having solid knowledge each will help you as a seller to choose an option that best suits your selling strategy.

#webuyproperty #property #property market #real estate agent #Auction #discount agency #selling strategy #market value #private investors #new zealand

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astroscientia · 2 years

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Astrology Observations: Career Edition

Aquarius risings might thrive working as data analysts or researchers because they have Scorpio in their 10th house and Virgo in their 8th house. This might also apply to Capricorn risings with a Scorpio 10th house.

Saturn in Aries natives struggle with boundaries in the workplace.

Interestingly, Moon-Mercury placements or having the Moon in Mercury-ruled signs (Gemini or Virgo) make a person more likely to be a writer. The Moon is more implicated in whether a person becomes a writer or not.

Aquarius moons or Moon-Uranus natives might work in humanitarian organizations. This is also a good placement for writers.

Dancers usually have prominent Mercury placements and aspects in their charts.

Mercury placements might also really like tinkering and working with their hands.

Having a Taurus moon makes you thrive in real estate, interior design, working with jewelry or expensive materials/objects, construction, civil engineering, and agriculture.

Virgo risings are usually very good social media managers, content creators, and bloggers, and work well in digital marketing because it combines their linguistic prowess with their analytical mind.

Jupiter in the 2nd house and having a 4th house Taurus makes you likely to make money through your voice. Combine that with Gemini placements or 3rd house planets and it makes for voice actors, singers, or narrators.

Libra risings do very well in sales because having Cancer in their 10th house gives them insight into people's subconscious drives and allows them to connect with people on a collective level to determine the trends and strategies that would best influence the masses. It makes for powerful politicians as well.

Lots of politicians have a lot of 12th house placements such as French President Emanuel Macron.

Having Gemini in the 6th house means that you could make money through ghostwriting.

Generally, if you need guidance on what you should do for your career, look at your earth houses: 2nd, 6th, and 10th houses, as well as your Saturn and Mercury placements.

Venus in Capricorn thrives when they run their own business.

Venus or Mercury in Taurus placements might succeed in opening restaurants or working in the food industry.

Mercury in Sagittarius might work as a professor, travel agent, international affairs, PR, writer, or in coaching.

Lawyers usually have 9th house placements while judges have 10th house placements.

If you have Cancer in your 7th house, you might attract clients that try to emotionally manipulate you or who might use their sensitivity against you when you are working in a strictly professional manner. They might make professional matters personal.

Thank you for reading!

#astrology #aries #taurus #gemini #cancer #leo #virgo #libra #scorpio #sagittarius #capricorn #aquarius #pisces #astrology observations #career astrology

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illicitlimerence-writes · 2 years

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guiding lights | m. verstappen

pairing: max verstappen x singer!actress!reader word count: 1.7k words request: nope, at least i don’t think so. prompt: putting up decorations ⎯ “wow… that’s… a lot of lights.” from this prompt list. not my prompts, credits to the person who created it! warnings: allusions to sex, language, idk what else a/n: am i ready to jump back into a month-long challenge? nope, but i will try my best. i have tomorrow’s fic ready but i’m not too sure i’ll be able to complete this lol. friendly reminder that my requests are closed!

my masterlist / this is part of the 'superheroes and flat caps' series. find all the parts here! / 25 days of christmas masterlist

she sighed, dropping her luggage once she opened the door, leaning her weight against it to close it as she entered her home. the house was cold, and dark. not even the light in the kitchen was on, which dropped her spirits a little.

it was officially the start of her winter holidays, max’s had started a week prior, -technically two, but he’d had other events that first week - which meant he’d been all alone in their house for a week, bored out of his mind with no company or distractions other than his simulator, netflix, or their daily videochats.

during those last ones, she’d insisted he visited some of his friends, or invited them into their new home, but he refused, said she was supposed to be there to welcome guests, too. it was their first official home, and max couldn’t take all the credit for scoring such a great place like that. their new house was big, spacious, without being too much. she’d drawn a line when the real estate agent showed them a house with not one but two jaccuzis, in the backyard, besides a really large pool. she could see max was really, actually contemplating it, but she shook her head and muttered ‘uh-uh,’ her eyes open in a way that said ‘don’t even think about it.’

so, max was really taking the word ‘vacation’ literally. doing absolutely nothing but sit on the couch and watch movies - a few big releases he’d missed during the year-, and yell at the tv whenever a character did something stupid. he was living his best life.

meanwhile, she was working hard, finishing her new album, planning release dates and other marketing strategies ahead of the new year. and once everything was planned, she was more than eager, ready, to go home.

although this welcome wasn’t what she’d had in mind when she thought of finally coming home to max. it seemed that he’d finally listened to her advice and had gone out of the house, for once. she couldn’t be upset about it, max wasn’t someone that took solitude easily, he enjoyed being around people, although he didn’t express it verbally most of the time.

she turned on the lights as she made her way in, grabbing her suitcase and walking to the washing room, making a mental note to wash all of her stuff the following day. after that, she walked further into the house, and couldn’t help but smile, a soft, content sigh leaving her lips as she took in the fact that this was theirs. not just hers, or max’s, but theirs. they’d jumped into this adventure together, and it still didn’t feel real.

a thud coming from upstairs caught her attention, she frowned as she heard another sound, like something had fallen. she rushed to a closet, where max kept his golf clubs, and grabbed one, soundlessly walking up the steps. there was an open door, the third room to the right, what they’d decided would be max’s space. she got closer, trying to peek her head in, and just at that second, max came out of the room.

she yelled, both in shock and surprise, which caused max to do the same.

“why are you holding a club?!” he yelled/asked, making her drop the object to the floor.

“i thought you were a burglar!” she ran her hand through her hair, feeling her heartbeat quickening, “i saw all the lights out and thought you were out somewhere,” she closed her eyes and placed a hand on her chest, catching her breath.

“jesus,” max’s chest was heaving, and they both stood there for a few seconds, recovering from the scare, and once that had passed, she jumped straight in his arms, wrapping her legs around his waist, he turned, placing her back against the wall for support, and looked her in the eyes, saying the words he’d been waiting for since he got to monaco, “welcome home.”

she smiled, wrapping her arms around his shoulders and pulling him close, she buried her face in his neck, breathing in his scent and relaxing under his touch. one of his hands found its way to her hair, he tilted his head and placed a kiss to her neck as he curled his fingers around her hair.

“did you finish the song?” he asked, there was one song left in the album that was not ready yet. and she was okay with it not being in the album, she wanted to perfect it, no matter how long it took. ‘you are in love’ was being a pain in her ass, but this song felt too special, too important for them, for their relationship.

“not yet.” she sighed, “i guess you’ll just have to do more romantic things for me.” she chuckled.

max stilled for a second, before laughing as well, kissing her again as he led her to their room.

after catching up (and making up for lost time), a forgotten thought ran through her mind.

“hey, what were you doing in your office earlier? when i came in?” she asked, looking up at him, her chin resting on his chest, fingers playing with the gold chain hanging from his neck.

“oh!, i was getting something i needed,”

“for what?”

“something.”

“and what’s that something?” she raised an eyebrow.

“a surprise, for you. but it’s not ready yet. actually, i should go finish,” he said, gently cupping her chin and lifting her from his chest, he got up from the bed, putting on clean boxers and sweatpants, and throwing a hoodie on.

“maxwell?” she called for him, max chuckled, it always humored him how she’d find different names to call him when she was annoyed at him, “you’re not seriously leaving me like this, right now,” she held the sheets up to her chest, watching him look back with a smile on his face.

“i’ll be right back.” he declared.

“max!”

“you’ll like it, i swear!”

“payback’s a bitch!” she reminded him, falling down on the bed, staring at the ceiling.

“i’ll be waiting for it, then. i’ll come back for you when it’s ready!” she heard his voice getting lower as he walked down the stairs, getting farther away from her.

she took her time alone to take a warm shower, doing her extended skincare routine, noticing how some of her products were less ful than what she remembered from the last time she was home. she chuckled at the thought of max experimenting with her products, applying the creams and serums to his face as his thought process told him to.

“it’s done!” max said as he walked in the room, his head whipping around as he looked for her. “baby?” he asked.

“bathroom!” she said, and turned her head to look at him as she finished washing her hands.

“you stole my hoodie,” he noticed.

“what happened to ‘what’s mine is yours’?” she asked, raising an eyebrow.

“there’s not a ring on my finger yet,” he said, making her laugh.

“there’s not one on mine either. better treat me right if you want me to stay,” she teased, “you’ve got points off for leaving me like that.”

“oh, but this will make up for it, i swear.”

“hm, that’s up to me to decide.”

he grabbed her hand, bringing her close to him, his free hand found her cheek, pressing his lips against hers, she responded softly, sliding an arm on his waist, curling her fingers on the fabric of his sweatshirt. her other hand reached inside his hoodie, grabbing the chain and seeing the small charm again, a smile on her face as she remembered the moment she saw it for the first time.

“no persuading me,” she tapped his nose, “now show me.”

he grabbed her hands, leading her out of the room and down the stairs, meanwhile he spoke.

“so i know this is our second christmas together, but it’s our first in our new home, and we have to make it special, right?” he asked, waiting for her to agree.

“right,” she said warily, not knowing where this was headed.

“we’ll need to get a lot more decorations compared to what we had last year, we have so much space here. anything you want. and i know you looove sparkles, so-” he said, leaving her through the sliding door, out into the garden, where everything she could see was warm glowing light.

little lights everywhere. and i mean, everywhere.

around the trunks of the trees, all along the edge of the pool, the chairs and the roof of the house. even a few christmas trees made completely out of lights.

“wow, that’s… a lot of lights,” she whispered, overwhelmed by the amount of lights everywhere she looked.

“yeah, they’re to guide you home,” he said cheesily, a sly smile on his face. it was meant to be a joke, but she grinned at him, loving how open max had become to express his love for her, to her.

she hugged him, wrapping her arms around him so tight that max huffed out a little, before placing his arms around her shoulders and placing a kiss to the top of her head.

“you know… when i said about doing more romantic things… i didn’t mean like right now. not that i’m complaining but-”

“i know. i just… i don’t know, i feel like since this is out first christmas and other holidays here, i think we should go all out.”

“that’s alright, we can do that.” she nodded, turning her head around, her eye catching a different kind of glimmer. the chain hanging from his neck, the charm with her initial on it, seemed to sparkle, reflecting the lights all around them as he moved. he grabbed her hands, taking a step back and twirled her around. she chuckled, not expecting the movement. she came back to him, placing a hand on his chest as he pulled her close. he started swaying, his free hand meeting her waist. and they slow danced under the moonlight, and all the christmas lights. “thank you. i love it.”

“you’re very welcome,” he smiled, kissing the side of her temple.

“you’re paying the electric bill this month and next, though,” she made it clear.

“yup, i figured.” he laughed.

“we can start decorating tomorrow,” she declared.

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vague-humanoid · 1 year

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Cory Evans was well-versed in the HomeVestors of America playbook when he arrived at a suburban Los Angeles home on Nov. 4, 2016. His franchise with the “We Buy Ugly Houses” company had executed more than 50 deals in the preceding two years. Patriot Holdings would soon become one of the company’s most successful franchises by following HomeVestors’ strategy of finding homeowners in desperate situations, then convincing them to sell quickly.

The homeowner, Corrine Casanova, had bought the three-bedroom Baldwin Park bungalow with her husband in 1961 and now owned it outright. After raising three children there, she was days away from leaving it for an assisted living facility and had called the number on a HomeVestors ad.

“I was wondering if I could get an estimate of the value of my home,” she told the woman who answered the phone. “My husband’s gone, so it’s just me now.”

Evans, who ran the business with three of his brothers, had developed a reputation among other franchisees in the area as a “hard closer.” Casanova’s house was paid off, giving Evans room to go low with his offer because there wasn’t a mortgage to settle. He calculated the profit he wanted to make and presented Casanova with a 10-page purchase agreement during the short visit to her house.

But Casanova was incapable of engaging in a complex negotiation. Although she was once a skilled bookkeeper and president of the local women’s club, dementia now carved into her short-term memory: A recent neurological assessment had found the 82-year-old was unable to say what year it was or name the city she was in. She routinely mistook her adult son for his uncle.

HomeVestors cautions its franchisees never to take advantage of sellers who are unable to understand negotiations. But by the time he left that evening, Evans had a contract to buy the house for roughly two-thirds its value, signed in Casanova’s shaky script.

Weeks passed before Casanova’s family learned of the sale. But her son, David Casanova, soon sensed something was wrong.

“After we moved her, she kept saying, ‘I need to call my friend. I need to call my friend.’ And I’m like, ‘Which friend, Mom?’” David told ProPublica.

Corrine couldn’t remember.

After David learned of the contract, he explained to Evans that his mother had dementia and tried to cancel the sale. Instead of walking away, Evans dug in, recording a notice on the property’s title that essentially prevented a sale to anyone else, which forced the Casanova family into a years-long battle to keep the home. Along the way, Evans disputed that Casanova showed signs of impairment during their interactions.

HomeVestors of America boasts that it helped pioneer the real estate investment industry. Founded in 1996 by a Texas real estate broker, the company has developed a system for snapping up problem properties—and expanded it to nearly 1,150 franchises in 48 states.

Unlike real estate agents, house flippers operate in a largely unregulated space. Real estate agents have a fiduciary responsibility to represent a homeowner’s best interests in negotiations, which is defined in state laws, licensing requirements and an industry code of ethics. But in most states, flippers don’t need a license.

HomeVestors, the self-proclaimed “largest homebuyer in the United States,” goes to great lengths to distinguish itself from the hedge funds and YouTube gurus that have taken over large swaths of the real estate investment market. The company says it helps homeowners out of jams—ugly houses and ugly situations—improving lives and communities by taking on properties no one else would buy. Part of that mission is a promise not to take advantage of anyone who doesn’t understand the true value of their home, even as franchisees pursue rock-bottom prices.

Treat every customer like they’re your 85-year-old grandma who’s never done a real estate deal, HomeVestors trainers tell franchise owners at annual conferences.

But a ProPublica investigation—based on court documents, property records, company training materials and interviews with 48 former franchise owners and dozens of homeowners who have sold to its franchises—found HomeVestors franchisees that used deception and targeted the elderly, infirm and those so close to poverty that they feared homelessness would be a consequence of selling.

One HomeVestors franchisee falsely claimed to a 72-year-old woman suffering from a hoarding problem that city code enforcement officers would take her house, according to court documents. An Arizona woman said in an interview that she was forced to live in her truck after trying unsuccessfully to cancel the sale of her home. One court case documented the plight of an elderly man in Florida who was told if he sold his condo he could continue living there temporarily. But he spent his final days alive waiting to be evicted when—after the contract was signed—the franchise owner informed him the homeowners association rules didn’t allow it.

“You were always lying to them. That’s what we were trained,” said Katie Southard, who owned a franchise in North Carolina. “There was a price that you could pay, but you would always go lower and tell them that was the price you could pay.”

Even when homeowners believed they were being taken advantage of and tried to back out of deals, franchise owners sued or filed paperwork to block a sale to another buyer. Some homeowners fought from hospital beds to keep their properties. At least three died shortly after signing sales contracts; a fourth died after three years of worrying about money. Their families told ProPublica that they are convinced the stress of losing their houses contributed to their loved ones’ deaths, though all had been ill or infirm.

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