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philomathresearch · 3 days
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Consumer Insights: 6 Creative Primary Market Research Techniques You’ve Never Tried Before!
In today’s dynamic market landscape, understanding consumer behavior is paramount for businesses striving to stay ahead of the curve. Primary market research serves as the cornerstone for this understanding, providing firsthand insights directly from the target audience. While traditional methods like surveys and focus groups remain valuable, innovation is key to unlocking deeper, more nuanced insights. In this comprehensive guide, we’ll explore seven creative primary market research techniques that you may not have tried before, each offering unique advantages in deciphering consumer preferences, habits, and motivations.
1. Immersive Ethnography
Step into the shoes of your consumers with immersive ethnography. Unlike traditional observational studies, immersive ethnography involves fully immersing researchers into the daily lives of participants. Researchers spend extended periods observing and interacting with subjects in their natural environments, gaining profound insights into their behaviors, routines, and decision-making processes. This technique unveils unfiltered perspectives, allowing researchers to uncover latent needs and desires that may go unnoticed in structured settings.
2. Mobile Ethnography Apps
In an increasingly digital world, mobile ethnography apps offer a convenient and unobtrusive means of gathering real-time insights. These apps empower participants to document their experiences, thoughts, and interactions using their smartphones, eliminating geographical constraints and enabling researchers to capture authentic moments as they unfold. From capturing in-store shopping experiences to documenting daily routines, mobile ethnography apps provide a window into consumers’ lives with unparalleled accessibility and convenience.
3. Netnography
Harness the power of online communities with netnography, a digital ethnographic approach tailored for the digital age. By analyzing online discussions, social media interactions, and user-generated content, researchers can glean valuable insights into consumer sentiments, trends, and brand perceptions within virtual communities. Netnography offers a treasure trove of qualitative data, enabling researchers to uncover emerging patterns, identify influencers, and track market dynamics in real time.
4. Gamified Research Techniques
Transform market research into an engaging experience with gamification. By integrating game elements such as challenges, rewards, and competitions into research activities, gamified techniques captivate participants’ attention and foster deeper engagement. Whether through interactive surveys, virtual simulations, or gamified focus groups, this approach not only enhances respondent involvement but also generates richer data by tapping into participants’ intrinsic motivations and emotions.
5. Sensory Research Techniques
Appeal to consumers’ senses with sensory research techniques that go beyond traditional surveys. From taste tests and scent evaluations to tactile assessments, sensory research immerses participants in multisensory experiences, eliciting detailed feedback on product attributes and sensory preferences. By understanding how sensory cues shape perceptions and preferences, brands can optimize product formulations, packaging designs, and marketing strategies to resonate with consumers on a visceral level.
6. Co-Creation Workshops
Empower consumers to shape the future of your brand through co-creation workshops. By inviting participants to collaborate in ideation sessions, brands can tap into collective creativity and harness diverse perspectives to drive innovation. Co-creation workshops foster co-ownership and build brand loyalty by involving consumers in the product development process from ideation to execution. From generating new product ideas to refining existing offerings, this collaborative approach cultivates a sense of community and fosters lasting relationships with consumers.
Conclusion
Incorporating these innovative primary market research techniques into your research arsenal can revolutionize your approach to consumer insights, unlocking untapped opportunities and driving strategic decision-making. By embracing creativity and experimentation, brands can gain a deeper understanding of their target audience, anticipate market trends, and stay ahead of the competition in today’s ever-evolving marketplace.
At Philomath Research, we specialize in cutting-edge primary market research solutions tailored to your unique needs. Contact us today to learn how we can help you unlock actionable insights and drive business success in the digital age.
FAQs
1. What is immersive ethnography?
Immersive ethnography is a research technique where researchers fully immerse themselves into the daily lives of participants. Unlike traditional observational studies, this approach involves extended interaction and observation in participants’ natural environments to gain profound insights into their behaviors, routines, and decision-making processes.
2. How do mobile ethnography apps work?
Mobile ethnography apps enable participants to document their experiences, thoughts, and interactions in real-time using their smartphones. This method eliminates geographical constraints and allows researchers to capture authentic moments as they unfold, providing a window into consumers’ lives with unparalleled accessibility and convenience.
3. What is netnography and how is it different from traditional ethnography?
Netnography is a digital ethnographic approach that focuses on analyzing online communities, social media interactions, and user-generated content. Unlike traditional ethnography, which involves in-person observations, netnography leverages online data to glean insights into consumer sentiments, trends, and brand perceptions within virtual communities.
4. What are gamified research techniques?
Gamified research techniques incorporate game elements such as challenges, rewards, and competitions into market research activities. This approach transforms research into an engaging experience, enhancing participant involvement and generating richer data by tapping into intrinsic motivations and emotions.
5. Can you explain sensory research techniques?
Sensory research techniques involve immersing participants in multisensory experiences to gather detailed feedback on product attributes and sensory preferences. Techniques may include taste tests, scent evaluations, and tactile assessments, helping brands understand how sensory cues shape consumer perceptions and preferences.
6. What happens in co-creation workshops?
In co-creation workshops, consumers are invited to collaborate in ideation sessions with brands. This approach taps into collective creativity and harnesses diverse perspectives to drive innovation. Participants help generate new product ideas and refine existing offerings, fostering co-ownership and building brand loyalty.
7. Why should I consider using these innovative research techniques over traditional methods?
Innovative research techniques like immersive ethnography, mobile ethnography apps, netnography, gamified research, sensory research, and co-creation workshops offer unique advantages by uncovering deeper, more nuanced insights into consumer behavior. They enable brands to anticipate market trends, stay ahead of the competition, and create products and strategies that resonate more deeply with their target audience.
8. How can Philomath Research help with these techniques?
Philomath Research specializes in cutting-edge primary market research solutions tailored to your unique needs. By incorporating innovative techniques, Philomath Research can help you unlock actionable insights, drive strategic decision-making, and achieve business success in the digital age. Contact us to learn more about how we can support your market research initiatives.
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Discover the Market with Premier Market Research Companies
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Get in touch with leading primary market research companies to help you uncover untapped industry opportunities. Acquire valuable knowledge, comprehend customer needs, and make decisions based on data to be ahead of the competition. Hire seasoned market researchers today to help your business reach its full potential.
Browse our website: https://www.unimrkt.com/
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researchers-me · 3 months
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Unlock the secrets of effective market research with our comprehensive guide. Learn techniques and strategies to drive business success.
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B2B Market Research - Track Opinion Research
Track Opinion Research is a global market research and outsourcing firm that provides end-to-end custom research services. We have a team of experienced researchers who can help you with your qualitative and quantitative research needs. We offer a wide range of services, including data collection, survey programming, translations, business research, data processing, and report writing
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electronalytics · 8 months
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Aircraft Connectors Market Geographical Expansion & Analysis Growth Development, Status, Recorded during 2017 to 2032
The competitive analysis of the Aircraft Connectors Market offers a comprehensive examination of key market players. It encompasses detailed company profiles, insights into revenue distribution, innovations within their product portfolios, regional market presence, strategic development plans, pricing strategies, identified target markets, and immediate future initiatives of industry leaders. This section serves as a valuable resource for readers to understand the driving forces behind competition and what strategies can set them apart in capturing new target markets.
Market projections and forecasts are underpinned by extensive primary research, further validated through precise secondary research specific to the Aircraft Connectors Market. Our research analysts have dedicated substantial time and effort to curate essential industry insights from key industry participants, including Original Equipment Manufacturers (OEMs), top-tier suppliers, distributors, and relevant government entities.
Receive the FREE Sample Report of Aircraft Connectors Market Research Insights @ https://stringentdatalytics.com/sample-request/aircraft-connectors-market/2411/  
Market Segmentations:
Global Aircraft Connectors Market: By Company
• Amphenol Corporation
• TE Connectivity
• Carlisle Companies Inc. STRINGENT DATALYTICS
• Esterline Corporation
• Bel Fuse Inc.
• Eaton Corporation
• ITT Corporation
• Smiths Group PLC
• Radiall
• Rosenberger Group
Global Aircraft Connectors Market: By Type
• PCB
• Fiber Optic
• High Power
• High Speed
• RF Connectors
• Others
Global Aircraft Connectors Market: By Application
• Commercial
• Business Jets
• Military
• Others
Regional Analysis of Global Aircraft Connectors Market
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Aircraft Connectors market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Click to Purchase Aircraft Connectors Market Research Report @ https://stringentdatalytics.com/purchase/aircraft-connectors-market/2411/  
Customization of the Report:
This report can be customized to meet the client’s requirements. Please connect with our sales team ([email protected] ), who will ensure that you get a report that suits your needs. You can also get in touch with our executives on +1 346 666 6655 to share your research requirements.
Enquiry Before Buying @ https://stringentdatalytics.com/inquiry/aircraft-connectors-market/2411/  
About Stringent Datalytics
Stringent Datalytics offers both custom and syndicated market research reports. Custom market research reports are tailored to a specific client's needs and requirements. These reports provide unique insights into a particular industry or market segment and can help businesses make informed decisions about their strategies and operations.
Syndicated market research reports, on the other hand, are pre-existing reports that are available for purchase by multiple clients. These reports are often produced on a regular basis, such as annually or quarterly, and cover a broad range of industries and market segments. Syndicated reports provide clients with insights into industry trends, market sizes, and competitive landscapes. By offering both custom and syndicated reports, Stringent Datalytics can provide clients with a range of market research solutions that can be customized to their specific needs.
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spadesurvey · 1 year
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marketresearchtoday · 2 years
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Impact of Global B2B Surveys
Global B2B Surveys are a form of research which provide qualitative data for the businesses to grow. These surveys are a part of bigger research and also include economic and financial data. In Global B2B Survey we can question industry professionals, managers, executives and operational managers to collect quantitative data. So if you are planning to launch a business globally then you can conduct Global B2B Survey & checkout the feedback!
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thecrazygamingzombie · 3 months
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Helluva Boss/Hazbin Hotel corporate AU:
Wrote this AU with some friends last night and it was too good not to share publically:
Hell is replaced with a massive afterlife based corporation called 'Hell Inc' that handles the production, distribution, and management of all the various types of evil in the world; while also acting as the largest employeer of damned souls in existence and a direct competitor to Heaven LLC.
The company is headed by it's Chief Pride Officer and founder, Lucifer Morningstar, beneath him is the company's Vice President Charlie Morningstar after the former VP retired and disappeared under odd circumstances. Charlie has been trying (and failing) to get the company in some semblance of order and addressing the horrible working conditions that arose as a result of her father's near endless apathy and depression stemming from a millennia of accumulated burnout.
Below them are the six members of Hell inc's board of directors who run the various company departments:
Mammon, Chief Greed Officer (CGRO) and head of the greed department. Which manages the company finances as well as several financial institutions on earth like Banks and Casinos
Beelzebub, Chief Gluttony Officer (CGLO) and head of the gluttony department. They run Hell Inc's marketing campaigns and manages several fast food chains in the human world such as Bee Burger
Asmodeus, Chief Lust Officer (CLO) and head of the lust department. They run Hell inc's production lines in the underworld and various media conglomerates on earth.
Satan, Chief Wrath Officer (CWO) and head of the wrath department. Which handles all security related matters along with war and conflict in the human world, primarily arms manufacturers
Leviathan, Chief Envy Officer (CEO) and head of the Envy department. Which runs Hell Inc's research and development and various construction ventures on earth
And Belphagor, Chief Sloth Officer (CSO) and head of the Sloth department. Which is in charge of all health related company matters along with various hospitals and insurance companies on earth.
Each has their own unique management problems and while they once worked in tandem, which has resulted in a slough of issues from a lack of individual oversight. Such as Greed's severe budget cuts, Envy's ridiculously long working hours coupled with high standards, and employees in Wrath that spend more time arguing than getting things done.
Beneath them are the middle managers, the Ars Goetia, but they're among some of the most useless members of the company. Holding nothing more than figurehead positions to create the illusion of a centralized hierarchy when in reality they just pass their work onto the various supervisors within each department. Recent hire Stella is particularly bad in this way as the only reason she has the position at all was due to the nepotism provided by her brother Andrephelus who works alongside her in the Envy department.
(the only exception is Lust's middle manager Stolas)
Then we have the supervisors, the actual managers of the department divisions who occupy the role of authority figure that the Ars Goetia fail to fill themselves. Notable supervisors include:
Crimson Knolastname: Greed department supervisor overseeing most organized crime with a focus on blackmail activities
Wally Wackford: Greed department supervisor in charge of scams and white collar crimes.
Verosika Mayday: Lust department supervisor and PR manager for the department
Fizzarolli: originally an intern in greed, he was later transferred over to Lust and supervises the roleplay and costume divisions of the lust department
Vortex: the primary event coordinator for the Gluttony department along with new employee orientation
Striker: Wrath department supervisor, handling any and all matters relating to mercenary work and assassinations
Joe and Lin: Wrath department supervisors, the former managing the hand to hand combat division while the latter runs the in house medical center and trains all Wrath Department employees in battlefield aid.
And last but not least are all the rank and file employees that makeup Hell inc's primary workforce. They're usually sorted by species: Baphomets work for the Sloth Department, Imps work for the Wrath department, Succubi and Incubi work for the Lust department, etc. However this is only for their initial probational period, if their skills prove to be more suitable elsewhere in the company then can be transferred into another department.
With one exception: Pride. The department in charge of processing all damned souls at the time of death and general evil relations in the human world
The Pride department is the largest and most chaotic of all of Hell Inc's departments, it's facing an ever increasing workload that it struggles to manage and even with the steady flow of Sinners rolling in to fill vacancies the department is constantly short staffed. So not only are sinners forbidden from being transferred to other departments, but any hellborn that get transferred in Never. Ever. Leave. Getting assigned to the Pride Department is basically a life sentence and it doesn't help that the department itself has basically gained a reputation as a dumping ground for misfit employees that can't properly function in any other department.
To make matters worse, while the other departments have some level of rules and standards when it comes to employee conduct. The Pride Department is left in almost total disarray thanks to every supervisor in the department being blood thirsty corporate climbers who are constantly screwing one another over to gain more recognition in the overall company. The supervisors affectionately nicknamed the Vees: Velvette (social media manager), Vox (IT supervisor), and Valentino (employee recruitment manager) are the absolute worst when it comes to this backstabbing.
However, the biggest problem facing the Pride department is none other than the man eaters in the Demon Resources division. Ran by two supervisors known as Rosie and Alastor, the former handling employee disputes while the later is in charge of terminating employee contracts...and employees. If you get called into Alastor's office, that's usually the last anyone hears of you. The rest of HR isn't much better either as they all tend to be of a similar temperament to their supervisors.
But for all it's mess, VP Charlie genuinely believes she can clean up the company one department at a time; starting with the Pride Department. With the backing of both her father and the HR rep Alastor, she's assembled a solid team of employees willing to help her with the task.
And by that I mean employees that were voluntold to help her:
Husk, former supervisor in charge of managing Hell inc's gambling holdings that had been partially outsourced from Greed's own workers. Alastor had personally handled his demotion after it was found the cat demon had been skimming off the top.
Vaggie, the head of the security division of the Pride Department and Charlie's girlfriend. The rumors of her rise to power via nepotism are matched only by the rumors that she transferred in from Hell inc's rival company, Heaven LLC
Angel, a rank and file employee of pride with no particular specialization who's working directly under Val. He claims he's only on board with Charlie's plan in hopes of getting a promotion, but it's rather obvious he really just wants to get away from his current boss by any means necessary
Sir Pentious, part of the R&D team and widely considered to be one of the worst researchers in the entire company due to the numerous cases of collateral damage he's caused. Charlie's project is not only his last chance to avoid getting a pink slip for both his job and his life, but also to get the professional recognition he so desperately craves
Niffty, once a member of the janitorial team. Nobody knows where she came from or how long she's been working her, only that she's some what of an oddity even by Hell inc standards. The only thing that's certain about her is that she's an employee you should give a wide berth to if you value your personal safety
Meanwhile in the Pride department, a small little clique has formed of low level demons that have transferred in from other departments and work in the revenge division:
Blitzo, the supervisor of the division who's quite skilled at falling upwards. He is completely and utterly incompetent at his job, choosing instead to slack off with the toy ponies he spends his salary on or flirt/sexually harass his coworkers rather than actually performing any administrative duties. The only reason he still has his job is likely due to a 'friend' he has in middle management that keeps covering for him.
Moxxie, an accounting intern that transferred in from greed after a disastrous project with now ex-employee Chaz that resulted in massive losses for the greed department, causing Mammon to dump the 'useless' imp into the Pride department. Usually the one doing Blitzo's job for him, very begrudgingly I might add, and frequently grumbles about his station but secretly enjoys the group he's found. Especially his wife...
Millie, a security guard transferred from Wrath after several complaints in regards to 'excessive force' were leveled against her. Luckily she's adjusted quite well to her new position in the Pride Department even if she tends to drift under the radar more often than not, but she remains optimistic that she'll get a worthwhile promotion someday. In the meantime, she makes use of her spare time tending to her weapon collection or having sexual encounters with her husband around the office; away from most prying eyes
Loona, one of Hell inc's newest hires. Originally slated to be an intern in the Gluttony department, her attitude problems forced Beelzebub to personally see to it that the hound was relocated to a position in the Pride Department for both her own safety and that of her coworkers. Takes after her supervisors slacker tendencies in an apathetic way, spending practically every waking moment glued to her phone, much to Moxxie's frustration.
And that's the lot of the company! We hope you enjoy your stay at Hell Inc! Remember: Today is the first day of your eternal life....
(P.S. you didn't hear this from me, but rumor has it that Heaven LLC has been experiencing plenty of problems of it's own. Such as poor leadership, communication issues, and nepotism even worse than anything seen at Hell Inc. And there's even a few sources that claim that former VP Lilith was seen on their board of directors, but you know how people like to talk.)
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mariacallous · 2 months
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On Tuesday, the Supreme Court of the United States will hear oral arguments in a challenge to abortion pill access across the country, including in states where abortion is legal. The stakes for abortion rights are sky-high, and the case is the most consequential battle over reproductive health care access since Roe v. Wade was overturned in 2022.
At the center of this fight is mifepristone, a pill that blocks a hormone needed for pregnancy. The drug has been approved by the US Food and Drug Administration for more than two decades, and it’s used to treat some patients with Cushing’s syndrome, as well as endometriosis and uterine fibroids. But its primary use is the one contested now—mifepristone is the first of two pills taken in the first 10 weeks of pregnancy for a standard medication abortion, along with the drug misoprostol.
If the justices side with the antiabortion activists seeking to limit access to mifepristone, it could upend nationwide access to the most common form of abortion care. A ruling that invalidates mifepristone’s approval would open the door for any judge to reverse the FDA approval of any drug, especially ones sometimes seen as controversial, such as HIV drugs and hormonal birth control. It could also have a chilling effect on the development of new drugs, making companies wary of investing research into medicines that could later be pulled from the market.
Pills are now the leading abortion method in the US, and their popularity has spiked in recent years. More than six in 10 abortions in 2023 were carried out via medication, according to new data from the Guttmacher Institute. Since rules around telehealth were relaxed during the Covid-19 pandemic, many patients seeking medication abortions have relied on virtual clinics, which send abortion pills by mail. And it keeps getting more popular: Hey Jane, a prominent telemedicine provider, saw demand increase 73 percent from 2022 to 2023. It recorded another 28 percent spike comparing data from January 2023 to January 2024.
“Telemedicine abortion is too effective to not be in the targets of antiabortion folks,” says Julie F. Kay, a longtime reproductive rights lawyer and director of the advocacy group Abortion Coalition for Telemedicine.
Tomorrow’s argument comes after a long, tangled series of legal disputes in lower courts. The Supreme Court will be hearing two cases consolidated together, including FDA v. Alliance for Hippocratic Medicine, in which a coalition of antiabortion activists filed a suit challenging the FDA’s approval of mifepristone, asking for it to be removed from the market. The Alliance for Hippocratic Medicine is represented by the Alliance Defending Freedom, a right-wing Christian law firm that often takes politically charged cases.
Despite decades of scientific consensus on the drug’s safety record, the Alliance for Hippocratic Medicine has alleged that mifepristone is dangerous to women and leads to emergency room visits. A 2021 study cited by the plaintiffs to back up their claims was retracted in February after an independent review found that its authors came to inaccurate conclusions.
In April 2023, the Trump-appointed judge Matthew Kacsmaryk of the Northern District of Texas issued a preliminary ruling on the FDA case invalidating the agency’s approval of mifepristone. The ruling sent shock waves far beyond the reproductive-rights world, as it had major implications for the entire pharmaceutical industry, as well as the FDA itself; the ruling suggested that the courts could revoke a drug’s approval even after decades on the market.
The US 5th Circuit Court of Appeals narrowed Kacsmaryk’s decision a week later, allowing the drug to remain on the market, but undid FDA decisions in recent years that made mifepristone easier to prescribe and obtain. That decision limited the time frame in which it can be taken to the first seven weeks of pregnancy and put telemedicine access, as well as access to the generic version of the drug in jeopardy.
Following the 5th Circuit ruling, the FDA and Danco Laboratories sought emergency relief from the Supreme Court, asking the justices to preserve access until it could hear the case. In its legal filing, Danco aptly described the situation as “regulatory chaos.”
SCOTUS issued a temporary stay, maintaining the status quo; the court ultimately decided to take up the case in December 2023.
As all this was unfolding, pro-abortion-rights states across the country were passing what are known as shield laws, which protect medical practitioners who offer abortion care to pregnant patients in states where abortion is banned. This has allowed some providers, including the longtime medication-abortion-advocacy group Aid Access, to mail abortion pills to people who requested them in states like Louisiana and Arkansas.
Though the oral arguments before the Supreme Court begin on Tuesday, it will likely be months before a ruling. Court watchers suspect a decision may be handed down in June. With the US presidential election in the fall, the ruling may become a major campaign issue, especially as abortion access helped galvanize voters in the 2022 midterms.
If the Supreme Court agrees with the plaintiffs that mifepristone should be taken off the market, some in the pharmaceutical industry worry that it will undermine the authority of the FDA, the agency tasked with reviewing and approving drugs based on their safety and efficacy.
“This case isn't about mifepristone,” says Elizabeth Jeffords, CEO of Iolyx Therapeutics, a company developing drugs for immune and eye diseases. Jeffords is a signatory on an amicus brief filed in April 2023 that brought together 350 pharmaceutical companies, executives, and investors to challenge the Texas district court’s ruling.
“This case could have easily been about minoxidil for hair loss. It could have been about Mylotarg for cancer. It could have been about measles vaccines,” Jeffords says. “This is about whether or not the FDA is allowed to be the scientific arbiter of what is good and safe for patients.”
Greer Donley, an associate professor of law at the University of Pittsburgh and an expert on abortion on the law, doesn’t think it’s likely that the court will revoke mifepristone’s approval entirely. Instead, she sees two possible outcomes. The Supreme Court could dismiss the case or could undo the FDA’s decision in 2023 to permanently remove the in-person dispensing requirement and allow abortion by telehealth. “This would be an even more narrow decision than what the 5th Circuit did, but it would still be pretty devastating to abortion access,” she says.
The Supreme Court could also decide that the plaintiffs lack a right to bring the case to court, says David Cohen, a professor of law at Drexel University whose expertise is in constitutional law and gender issues. “This case could get kicked out on standing, meaning that the plaintiffs aren't the right people to bring this case,” he says. “If most of the questions are about standing, that will give you a sense that that's what the justices are concerned about.”
As the current Supreme Court is considered virulently antiabortion, reproductive-health-care workers are already preparing for the worst. Some telehealth providers have already floated a backup plan: offering misoprostol-only medication abortions. This is less than ideal, as the combination of pills is the current standard of care and offers the best results; misoprostol on its own can cause additional cramping and nausea. For some providers who may have to choose between misoprostol-only or nothing, it’s better than nothing.
Abortion-rights activists have no plans to give up on telehealth abortions, regardless of the outcome of this particular case. “Let us be clear, Hey Jane will not stop delivering telemedicine abortion care, regardless of the outcome of this case,” says Hey Jane’s CEO and cofounder, Kiki Freedman.
“They’re not going to stuff the genie back in the bottle,” Kay says.
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Kashmir Hill’s “Your Face Belongs to Us”
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This Friday (September 22), I'm (virtually) presenting at the DIG Festival in Modena, Italy. That night, I'll be in person at LA's Book Soup for the launch of Justin C Key's "The World Wasn’t Ready for You." On September 27, I'll be at Chevalier's Books in Los Angeles with Brian Merchant for a joint launch for my new book The Internet Con and his new book, Blood in the Machine.
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Your Face Belongs To Us is Kashmir Hill's new tell-all history of Clearview AI, the creepy facial recognition company whose origins are mired in far-right politics, off-the-books police misconduct, sales to authoritarian states and sleazy one-percenter one-upmanship:
https://www.penguinrandomhouse.com/books/691288/your-face-belongs-to-us-by-kashmir-hill/
Hill is a fitting chronicler here. Clearview first rose to prominence – or, rather, notoriety – with the publication of her 2020 expose on the company, which had scraped more than a billion facial images from the web, and then started secretly marketing a search engine for faces to cops, spooks, private security firms, and, eventually, repressive governments:
https://www.nytimes.com/2020/01/18/technology/clearview-privacy-facial-recognition.html
Hill's original blockbuster expose was followed by an in-depth magazine feature and then a string more articles, which revealed the company's origins in white nationalist movements, and the mercurial jourey of its founder, Hoan Ton-That:
https://www.nytimes.com/interactive/2021/03/18/magazine/facial-recognition-clearview-ai.html
The story of Clearview's technology is an interesting one, a story about the machine learning gold-rush where modestly talented technologists who could lay hands on sufficient data could throw it together with off-the-shelf algorithms and do things that had previously been considered impossible. While Clearview has plenty of competitors today, as recently as a couple of years ago, it played like a magic trick.
That's where the more interesting story of Clearview's founding comes in. Hill is a meticulous researcher and had the benefit of a disaffected – and excommunicated – Clearview co-founder, who provided her with masses of internal communications. She also benefited from the court documents from the flurry of lawsuits that Clearview prompted.
What emerges from these primary sources – including multiple interviews with Ton-That – is a story about a move-fast-and-break-things company at the tail end of the forgiveness-not-permission era of technological development. Clearview's founders are violating laws and norms, they're short on cash, and they're racing across the river on the backs of alligators, hoping to reach the riches on the opposite bank without losing a leg.
A decade ago, they might have played as heroes. Today, they're just grifters – bullshitters faking it until they make it, lying to Hill (and getting caught out), and the rest of us. The founders themselves are erratic weirdos, and not the fun kind of weirdos, either. Ton-That – who emigrated to Silicon Valley from Australia as a teenager, seeking a techie's fortune – comes across as a bro-addled dimbulb who threw his lot in with white nationalists, MAGA Republicans, Rudy Guiliani bagmen, Peter Theil, and assorted other tech-adjascent goblins.
Meanwhile, biometrics generally – and facial recognition specifically – is a discipline with a long and sordid history, inextricably entwined with phrenology and eugenics, as Hill describes in a series of interstitial chapters that recount historical attempts to indentify the facial features that correspond with criminality and low intelligence.
These interstitials are woven into a-ha moments from Clearview's history, in which various investors, employees, hangers-on, competitors and customers speculate about how a facial-recognition system could eventually not just recognize criminals, but predict criminality. It's a potent reminder of the AI industry's many overlaps with "race-science" and other quack beliefs.
Hill also describes how Clearview and its competitors' recklessness and arrogance created the openings for shrewd civil libertarians to secure bipartisan support for biometric privacy laws, most notably Illinois' best-of-breed Biometric Information Privacy Act:
https://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=3004&ChapterID=57
But by the end of the book, Hill makes the case that Ton-That and his competitors have gotten away with it. Facial recognition is now so easy to build that – she says – we're unlikely to abolish it, despite all the many horrifying ways that FR could fuck up our societies. It's a sobering conclusion, and while Hill holds out some hope for curbing the official use of FR, she seems resigned to a future in which – for example – creepy guys covertly snap photos of women on the street, use those pictures to figure out their names and addresses, and then stalk and harass them.
If she's right, this is Ton-That's true legacy, and the legacy of the funders who handed him millions to spend building this. Perhaps someone else would have stepped into that sweaty, reckless-grifter-shaped hole if Ton-That hadn't been there to fill it, but in our timeline, we can say that Ton-That was the bumbler who helped destroy something precious.
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If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2023/09/20/steal-your-face/#hoan-ton-that
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philomathresearch · 1 month
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The Significance of Sampling: Unlocking Insights Through Primary Market Research
In the realm of market research, sampling holds paramount importance. It’s the cornerstone of primary market research, allowing businesses to extract meaningful insights from a subset of the population that represents the larger whole. Whether you’re launching a new product, refining your marketing strategy, or gauging customer satisfaction, understanding the importance of sampling is essential for unlocking valuable insights. Let’s delve deeper into why sampling is crucial in primary market research.
What is Sampling?
Sampling involves selecting a subset of individuals or elements from a larger population to represent and study that population. It’s impractical and often impossible to collect data from every member of a population, so sampling provides a practical way to gather insights efficiently.
Ensuring Representativeness
One of the primary reasons sampling is so important is its ability to ensure representativeness. When done correctly, a sample reflects the characteristics of the larger population, allowing researchers to make accurate inferences. This representativeness is crucial for drawing conclusions and making decisions based on the findings of the research.
Cost and Time Efficiency
Sampling helps in saving resources such as time and money. Conducting research on an entire population can be prohibitively expensive and time-consuming. By using a sample, researchers can achieve similar results with significantly fewer resources, making market research more feasible for businesses of all sizes.
Reducing Bias
Bias is a significant concern in research. Sampling techniques help mitigate bias by ensuring that each member of the population has an equal chance of being selected for the sample. This reduces the risk of skewing results and ensures that findings are more accurate and reliable.
Types of Sampling Techniques
There are various sampling techniques, each suitable for different research scenarios:
Random Sampling: Every member of the population has an equal chance of being selected. This method ensures representativeness and minimizes bias.
Stratified Sampling: The population is divided into homogeneous groups, or strata, and then a random sample is taken from each group. This ensures representation from all segments of the population.
Cluster Sampling: The population is divided into clusters, and then a random sample of clusters is selected. This method is particularly useful when the population is geographically dispersed.
Convenience Sampling: Participants are chosen based on their availability or accessibility. While convenient, this method may not produce representative results and is more prone to bias.
Snowball Sampling: Participants refer others for the study, creating a chain of referrals. This technique is useful when the population is difficult to reach, but it can introduce bias.
Sample Size Matters
Determining the appropriate sample size is crucial. A sample that is too small may not accurately represent the population, while a sample that is too large may waste resources. Statistical methods can help calculate the optimal sample size based on factors such as population size, confidence level, and margin of error.
Statistical Significance
Statistical significance is another key aspect of sampling. It refers to the likelihood that the observed results are not due to chance. By analyzing the data collected from the sample, researchers can determine whether the findings are statistically significant, providing confidence in the conclusions drawn.
Practical Applications of Sampling
Sampling is used across various industries and research areas:
Market Research: Understanding consumer preferences, behavior, and trends.
Healthcare: Studying patient populations to improve treatments and outcomes.
Education: Assessing the effectiveness of teaching methods and educational programs.
Political Polling: Predicting election outcomes and understanding voter opinions.
Environmental Studies: Monitoring environmental factors and their impact on ecosystems.
Challenges and Considerations
While sampling offers numerous benefits, it’s not without challenges:
Sampling Bias: Despite efforts to minimize bias, it can still occur, leading to skewed results.
Sampling Frame Errors: Errors in defining the population can affect the validity of the sample.
Sampling Methodology: Choosing the right sampling technique depends on the research objectives and population characteristics.
Sampling Errors: Random variations in the sample can lead to inaccuracies in the findings.
Conclusion
In conclusion, sampling is a fundamental aspect of primary market research with far-reaching implications for decision-making in business and academia. By selecting a representative subset of the population and applying appropriate sampling techniques, researchers can unlock valuable insights efficiently and cost-effectively. Understanding the importance of sampling and its applications is essential for conducting meaningful research and making informed decisions in today’s dynamic and competitive landscape.
FAQs
1. What is sampling in market research?
Sampling in market research involves selecting a subset of individuals or elements from a larger population to represent and study that population. It allows researchers to gather insights efficiently without having to survey every member of the population.
2. Why is sampling important in market research?
Sampling is crucial in market research because it ensures representativeness, saves resources such as time and money, and helps in reducing bias, thereby leading to more accurate and reliable findings.
3. What are the different types of sampling techniques used in market research?
Random Sampling: Every member of the population has an equal chance of being selected.
Stratified Sampling: The population is divided into homogeneous groups, and a sample is taken from each group.
Cluster Sampling: The population is divided into clusters, and a random sample of clusters is selected.
Convenience Sampling: Participants are chosen based on their availability or accessibility.
Snowball Sampling: Participants refer others for the study, creating a chain of referrals.
4. How is the sample size determined in market research?
The appropriate sample size is determined based on factors such as population size, confidence level, and margin of error. Statistical methods are used to calculate the optimal sample size.
5. What is statistical significance in sampling?
Statistical significance refers to the likelihood that the observed results are not due to chance. It helps researchers determine whether the findings from the sample are reliable and can be generalized to the larger population.
6. What are some practical applications of sampling beyond market research?
Sampling is used in various industries and research areas such as healthcare, education, political polling, and environmental studies to understand populations, behaviors, trends, and impacts.
7. What are the challenges associated with sampling in market research?
Challenges include sampling bias, errors in defining the population, choosing the right sampling methodology, and dealing with sampling errors that can lead to inaccuracies in the findings.
8. How can businesses and researchers ensure the quality of their sampling methods?
Businesses and researchers can ensure quality by carefully designing their sampling strategies, validating the representativeness of their samples, and addressing any potential biases or errors in the sampling process.
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Unimrkt Research - Here's to 2022!
As Unimrkt Research heads into its 13th year, here's a look back at our incredible journey and more importantly, here's to 2022! Unimrkt Research is a Market Research Outsourcing firm that helps global Market Research organizations with their primary and secondary research and support needs. We offer a complementary range of research services, like Qualitative Market Research, Quantitative Market Research, Business Research and Research Support Functions. Learn more: www.unimrkt.com
For business queries, drop us an email at [email protected]
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adbros · 9 months
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30 ways to make real; money from home
Making money online from the comfort of your home has become increasingly accessible with the growth of the internet and digital technologies. In 2023, there are numerous realistic ways to earn money online. Here are 30 ideas to get you started:
1. Freelance Writing: Offer your writing skills on platforms like Upwork or Freelancer to create blog posts, articles, or website content.
2. Content Creation: Start a YouTube channel, podcast, or blog to share your expertise or passion and monetize through ads, sponsorships, and affiliate marketing.
3. Online Surveys and Market Research: Participate in online surveys and market research studies with platforms like Swagbucks or Survey Junkie.
4. Remote Customer Service: Work as a remote customer service representative for companies like Amazon or Apple.
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8. Online Courses: Create and sell online courses on platforms like Udemy or Teachable.
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16. Online Consultations: Offer consulting services in your area of expertise through video calls.
17. Online Surplus Sales: Sell unused items or collectibles on platforms like eBay or Facebook Marketplace.
18. Online Fitness Coaching: Become an online fitness coach and offer workout plans and guidance.
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20. Podcast Production: Offer podcast editing, production, or consulting services.
21. Remote Transcription: Transcribe audio and video files for clients.
22. Online Translation: Offer translation services if you're proficient in multiple languages.
23. Affiliate Blogging: Create a niche blog with affiliate marketing as the primary revenue source.
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25. Remote Bookkeeping: Offer bookkeeping services for small businesses from home.
26. Digital Marketing: Provide digital marketing services like SEO, PPC, or social media management.
27. Online Gaming: Stream your gaming sessions on platforms like Twitch and monetize through ads and donations.
28. Virtual Assistant Coaching: If you have experience as a VA, offer coaching services to aspiring virtual assistants.
29. Online Research: Conduct research for businesses or individuals in need of specific information.
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Remember that success in making money online often requires dedication, patience, and the ability to adapt to changing trends. It's essential to research and choose the opportunities that align with your skills, interests, and long-term goals.
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thefloatingstone · 15 days
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Sadly I'm not even sure it isn't a calculated choice on ubisoft's part to include a character who will stir up blatantly obvious racism just so it can be the primary discourse of their mediocre game to cover up all the other problems and microtransactions its bound to have, and get people who otherwise wouldn't have cared to buy the game both on principle and to hate review it. Cause it sucks but man is the racism so... predictable. But I hope the people who wrote the game at least took advantage of it to write a good story and characters if that is the case.
Oh yeah make no mistake Ubisoft is an awful garbage company who makes terrible games on purpose so they can sell micro-transactions and they have openly stated they want to move forward by having NPC ambient dialogue written by AI from now on. They also harbour an environment of abuse towards their workers and have been protecting high ranking members of their studio from facing legal or financial consequences for sexual assault.
Fuck 'em.
The game is not going to be good. I already know this and it sucks. Especially because I know a lot of the devs and writers and researchers working on AC want to make good games and really want to be historically accurate as they were once highly praised for when AC was at its peak.
Including Yasuke as such an important focus of the game is absolutely a marketing stunt by AC both to drum up support for their studio run by confirmed rapists and the backlash and racism is a convenient smokescreen from how awful their company and studio is. Especially if it can outrage people enough to support the game out of spite.
It all sucks because an Assassin's Creed game as they used to be made at their peak making a game with Yasuke as a major focus would be really interesting and something I would love to see. Hell, make an entire game ABOUT Yasuke and follow a fictional imagining of his life from whatever tribe he was part of in Africa, his capture and selling into European hands and being shipped of to Japan where he is elevated into the Samurai class structure in (I think??) the Edo period. That would be great!
Yasuke is a very interesting historical figure simply due to his very existence. And I think interpreting what his life could have been like would make for a fascinating narrative. And at one point Ubisoft could have done it justice.
But their studio is awful, they are using this as a smokescreen to distract everyone from their liberal use of AI to do their quest writing and dialogue, and they are still protecting their higher ups from facing legal consequences for sexual assault. All while selling games which are made to be bad on purpose so they can sell a criminal amount of micro-transactions to you.
And it just sucks.
But what sucks more is how these people who love to complain about "woke culture" are the ones who seem to be so incredibly obsessed with this with SUCH fragile coping mechanisms that the simple use of a real historical figure who was black is enough to send them into a shrieking tamper tantrum about it.
They have literally become as sensitive, maladjusted, and unable to cope with reality as they THINK "SJWs" and "Woke culture" is. When in reality most normal people don't get this upset about a video game character existing. It's really pathetic.
But, on the trailer for Assassin's Creed Shadows I saw this comment, and I think it says all that needs to be said about the whole situation;
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phoenixyfriend · 10 months
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Ko-Fi prompt from @dirigibird:
I've been looking at investment options but I don't want to be messing around too much with the stock market, and a co-worker suggested exchange traded funds. Would love to know your opinions!
LEGALLY NECESSARY DISCLAIMER: I am not a licensed financial advisor, and it is illegal for me to advise anyone on investment in securities like stocks. My commentary here is merely opinion, not financial advice, and I urge you to not make any decisions with regards to securities investments based on my opinions, or without consulting a licensed advisor. I am also going to be talking this all over from an American POV, which means some of these things may not apply elsewhere.
So instead of letting you know what to pick or how to organize your securities, I'm going to go through the definitions of what various investment funds are, how they compare functionally, and maybe rant about how I disagree with the stock market on a fundamental ethical level if I have word count left over.
If you want more information, and are okay with jargon, I'd suggest hitting up investopedia. That is where I will be double-checking most of my information for this one.
I also encourage folks who know more about the stock market specifically to jump in! I like to think I'm good at research and explaining things, but I'm still liable to make mistakes.
Mutual Funds: A mutual fund is a pool of money and resources from multiple individuals (often vast numbers of people, actually) being put together and managed as a group by investment specialists. The primary appeal of these is that the money is professionally managed, but not personally so; it gives smaller investors access to professional money managers that they would not have access to on their own, at cheaper rates than if they tried to hire one for just their own assets. The secondary appeal is that, due to the sheer number of people, and thus capital, that is being invested at once, the money can be invested in a wide variety of industries, and is generally more stable than investing in just one company or industry. Low risk, low reward, but overall at least mostly reliable. Retirement plans are often invested in mutual funds by employer choice, through companies like Fidelity or John Hancock.
Hedge Funds: A hedge fund is a high risk, high reward mutual fund. Investors are generally wealthy, and have the room and safety to lose large amounts of money on an investment that has no promise of success, especially since money cannot be withdrawn at will, but must remain in the fund for a period of time following investment. It gets its name from "hedging your bets," as part of the strategy is to invest in the opposition of the fund's focus in order to ensure that there is a backup plan to salvage at least some money if the main plan backfires. Other strategies are also on the riskier side, often planning to take advantage of ongoing events like buyouts, mergers, incumbent bankruptcy, and shorting stocks (that's the one that caused the gamestop incident).
Private Equity: Private equity is... a nightmare that got its own incredibly good Hasan Minhaj episode of Patriot Act, so if you've got 20 minutes, an interest in comedically-delivered, easily-digestible, Real Information, and an internet connection, take a watch of that one. (If it's not available on YouTube in your country, it's originally from Netflix, or you can probably access it by VPN.) Private equity companies are effectively hedge funds that purchase entire companies, rebuild them in one way or another, and then sell them at (hopefully) a profit. Very often, the companies purchased by private equity are very negatively impacted, especially if the private equity group is a Vulture Fund. Sometimes, it's by taking it apart to sell off; sometimes it's by just bleeding it for cash until there's nothing left. Sometimes, it's taking over a hospital and overcharging the patients while also abusing the staff! (Glaucomflecken has a lot of videos on the topic of private equity in the medical industry, check him out.)
Venture Capital: In contrast to private equity, which purchases more mature companies, venture capital is focused on startups, or small businesses that have growth potential. These are the kinds of hedge funds that are like a whole group that you'd see some random tv character calling an Angel Investor (they're not actually the same thing, but they overlap by a lot). I'd hesitantly call these less ethically dubious than private equity, but I'm still suspicious.
And finally, to answer your question on what ETFs are and how they fit into the above.
Exchange Traded Funds: ETFs are... sort of like a mutual fund. Sort of. You are, to some extent, pooling your money... ish.
An ETF is like a stock that is made out of partial stocks. So instead of paying $100 for stock A, and not getting stocks B/C/D that all cost the same, you buy $100 of the ETF, which is $25 each of stocks A/B/C/D. You are getting a quarter of a unit of stock, which isn't normally an option, but because you are purchasing through an ETF that officially already bought those Whole stocks, you can now purchase the partial stocks through them.
They buy the whole stocks, then they resell you mixes of those stocks. They still officially own the whole stocks themselves, but you now own parts of the stocks. Basically, you own "stock" in a company that owns stock in other companies, and in that process you own partial stocks in those other companies.
I'm going to re-explain this using fruit.
Imagine you can buy apples, oranges, melons, grapes, etc. You can also buy fruit cups. You can only buy the individual fruits in big batches or you can pool your money with a few other people, hand it to a chef. The chef will decide which fruits look like they'll taste the best by lunch time, buy a bunch of those fruit pallets with your combined money, and plan out the best possible fruit salad for you to share with a bunch of people once lunch rolls around.
You could also buy a fruit cup. You don't have a lot of control over what's already in the fruit cup, but there are a few different mixes available--that one has strawberries, but that one over there uses kiwi, and the other one that way has pineapple--and you can pick which mix you want. It's a pretty small fruit cup, and it's predesigned, but you can choose the one you want without having to pool money with everyone else. You just first have to let someone else design the fruit cups you choose from, and you don't know which ones are probably going to survive the best to lunch time unless you ask a chef (which defeats the purpose of buying a fruit cup instead of pooling your money, and asking the chef costs money).
That's the ETF. The ETF is the fruit cup.
The upside is that you can now just track the prices of your fruit cup, instead of tracking the prices of four different fruits, and so if the price of one fruit drops, you can just... let the other three buoy it.
Of course, in the real world, there are more than just four stocks involved in an ETF. This part of the Investopedia article lists a few examples, and they're usually themed and involve anywhere from 30 (DOW Jones) to thousands (Russell) of shares by stock type, or by commodity/industry. So with the ETF, you can invest in an entire industry, like technology, and just keep track of that single "stock" in the industry game.
They do cost less in brokerage/management fees than regular mutual funds, and they have a slightly lower liquidity (slower to cash out). There also exist actively managed ETFs, which are basically mutual funds for ETFs. You are paying the chef to buy you premade fruit cups.
(Prompt me on ko-fi!)
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spadesurvey · 1 year
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