#digital media strategy sri lanka
Text
IBAIS MEDIA is a Digital I.T. & Advertising company.
We assist in promoting the business of all Manufacturers, Traders, Exporters and Importers across India through Architectural and Interior products like Architect & Interior Hardware, Tiles-Sanitary, Wooden, Furniture and in future Home Décor.
If you want to know more information, please visit our website:
www.ibaisindia.com
We are creating future Online B2B, B2C & B2E building 🏢 material E-commerce platforms.
We advertise in 300+ cities of PAN India. we have also covered Bangladesh, Nepal, Sri Lanka, Bhutan, Myanmar, Africa and Dubai and other Neighboring Countries and All Social Media channels.
(Facebook, Instagram, Twitter, LinkedIn, Pinterest, Telegram, WhatsApp channel)
(More than 28,000+ Members have already joined our Digital Platforms.
Those Who are involved in the HARDWARE business Manufacturers, Wholesalers, Dealers, Exporters, Importers, Architects-Interiors and Carpenters.)
IBAIS MEDIA is a digital platform for Branding, Marketing & Services. We are a Develop Marketing platform that Specialized in Strategy, Creativity, Design and innovative technology.
#businessb2b#architectdesign#architecturalhardware#design#interiorproducts#hardwaresolution#hardwaremanufacturer#architecturalhardwarefitting#businesshardware#hardwareb2bplatform#ibais#ibaismedia#ibaishardware#hardwarefittingitem#fittingproducts#homedecor#glassfitting#bathdecor#businessplatform#hardwareb2b#hardwaremarketing#marketing#advertising#hardwareitem
7 notes
·
View notes
Text
Sinhala and International Mother Language Day
International Mother Language Day, observed annually on 21 February, celebrates linguistic and cultural diversity while promoting the preservation and promotion of mother tongues worldwide. This day, proclaimed by UNESCO in 1999 and commemorated since 2000, serves as a reminder of the sacrifices made to protect native languages, notably the Bengali language movement in Bangladesh on 21 February 1952.
The significance of International Mother Language Day lies in its recognition of the importance of linguistic diversity and multilingualism. It honors those who fought for their mother tongues, highlighting the Bengali movement's impact on Sri Lanka's political landscape.
The introduction of the Sinhala Only Act (Official Language Act No. 33 of 1956) on 5 June 1956 replaced English with Sinhala as Sri Lanka's sole official language. Spearheaded by Prime Minister S.W.R.D. Bandaranaike, this policy aimed to promote Sinhala and assert Sinhala cultural dominance. However, it marginalized the Tamil-speaking minority, contributing to ethnic tensions and the Sri Lankan Civil War.
While globalization challenges narrow socio-political attitudes like "Sinhala only," it does not diminish the imperative to preserve mother tongues. UNESCO's list of endangered languages underscores the importance of safeguarding linguistic diversity, including Sinhala.
Sinhala, spoken by approximately 16 million worldwide, holds deep cultural and historical significance. Its evolution, influenced by various factors, has yielded a rich literary tradition. The Sinhala script, comprising 58 basic letters, represents consonant-vowel combinations, with additional diacritics altering pronunciation.
Education in one's mother tongue, such as Sinhala, fosters effective learning and cultural preservation. Language also plays a pivotal role in communication, identity formation, and access to opportunities. Promoting multilingualism and linguistic tolerance enhances cultural exchange and mutual understanding.
Efforts to save Sinhala require collective action, including language education, bilingualism promotion, cultural festivals, media support, community engagement, and digital initiatives. Advocacy for language rights and documentation of linguistic heritage are essential steps toward preserving Sinhala for future generations.
By embracing these strategies, individuals and communities can ensure the vitality and relevance of the Sinhala language in Sri Lanka and beyond.
story by / Anuruddha Lokuhapuarachchi
4 notes
·
View notes
Text
How Social Media Marketing Is Transforming Businesses in Sri Lanka
In the dynamic landscape of digital marketing, social media marketing in Sri Lanka has emerged as a game-changer. As businesses adapt to the online realm, leveraging social platforms becomes essential for growth and visibility.
Why Social Media Matters
Social media platforms—such as Facebook, Instagram, and LinkedIn—connect millions of Sri Lankans. These channels offer unprecedented reach, allowing businesses to engage directly with their target audience. Whether it’s promoting products, sharing updates, or building brand loyalty, social media plays a pivotal role.
Driving Brand Awareness
Social media marketing in Sri Lanka enables businesses to amplify their brand presence. Through strategic content, businesses can showcase their uniqueness, values, and offerings. A well-crafted social media strategy ensures that the right message reaches the right people at the right time.
Customer Engagement and Interaction
Interactivity defines social media. Businesses can engage in real-time conversations with customers, addressing queries, receiving feedback, and building relationships. This direct interaction fosters trust and loyalty, ultimately driving sales and referrals.
Cost-Effective Advertising
Compared to traditional advertising, social media marketing offers cost-effective solutions. Businesses can target specific demographics, track performance, and adjust campaigns accordingly. It’s a budget-friendly way to reach a wide audience.
Measuring Success
Analytics tools allow businesses to measure the impact of their social media efforts. Metrics like engagement rates, click-throughs, and conversions provide valuable insights. Adjustments can be made based on data, ensuring continuous improvement.
The Role of Web Lankan
As a leading digital agency, Web Lankan understands the power of social media marketing in Sri Lanka. Our team crafts tailored strategies, creates compelling content, and drives results for clients. From brand awareness to lead generation, we harness the potential of social platforms.
Web Lankan
0 notes
Text
Digital Marketing for Hotels – Strategies to Reach More Guests Online
“Digital Marketing for Hotels – Strategies to Reach More Guests Online” is an insightful guide that delves into the world of digital marketing for hotels, a domain mastered by Web Lankan, a leading Digital Marketing Agency in Sri Lanka. This guide is a must-read for hoteliers looking to optimize their online presence and reach more guests.
In today’s digital age, having a robust online presence is crucial for hotels. This guide, crafted by experts from Digital Marketing Companies Sri Lanka, provides a comprehensive overview of hotel digital marketing strategies. It explains how hotels can leverage online platforms to engage with their audience, drive bookings, and boost their brand visibility.
The guide further discusses the role of Social Media Marketing Sri Lanka in enhancing a hotel’s online presence. It highlights how social media platforms can be used to showcase a hotel’s amenities, share guest reviews, and promote special offers. The guide also provides insights into how these strategies can lead to increased guest engagement, improved brand loyalty, and higher conversions.
A significant part of the guide is dedicated to Web Lankan, a leading digital marketing agency in Sri Lanka. Web Lankan has been at the forefront of digital marketing, offering a range of services including SEO, social media marketing, content marketing, and more. The brand’s commitment to delivering results-driven solutions has made it a trusted partner for businesses across various sectors.
In conclusion, “Digital Marketing for Hotels – Strategies to Reach More Guests Online” offers a fascinating glimpse into the future of hotel marketing. With Web Lankan as your digital partner, navigating the complex landscape of digital marketing becomes a breeze. So, if you are looking to enhance your hotel’s online presence, this guide is your key to understanding the latest trends and making an informed decision.
0 notes
Text
Unveiling Cutting-Edge Digital Marketing Trends for Hotels in Sri Lanka
In the bustling landscape of hospitality marketing, staying ahead is pivotal. Enter the realm of digital marketing trends for hotels, where innovation meets strategy. Partnering with a dynamic Digital Marketing Agency in Sri Lanka, such as Web Lankan, can revolutionize your hotel's online presence and guest engagement.
1. **Personalization Reigns Supreme:** Tailoring experiences is the cornerstone of modern hospitality marketing. Utilizing data-driven insights, hotels can curate personalized offers and experiences for guests. Web Lankan's expertise in harnessing customer data ensures your hotel delivers bespoke services, enhancing guest satisfaction and loyalty.
2. **Video Marketing Takes Center Stage:** In the era of visual storytelling, video content dominates. Engage potential guests with immersive virtual tours, captivating destination highlights, and enticing culinary experiences. As a leading Social Media Marketing Agency in Sri Lanka, Web Lankan crafts compelling video campaigns that showcase your hotel's unique charm, driving bookings and brand awareness.
3. **Voice Search Optimization:** The convenience of voice search is reshaping how travelers plan their stays. Optimize your hotel's online presence for voice search queries to capture potential guests seeking accommodations in Sri Lanka. Web Lankan's expertise in SEO ensures your hotel ranks prominently in voice search results, maximizing visibility and bookings.
4. **Influencer Collaboration:** Leverage the power of influencers to amplify your hotel's reach and credibility. Partner with influencers who align with your brand values and target audience to create authentic content that resonates. Web Lankan facilitates strategic influencer collaborations, harnessing their influence to elevate your hotel's online reputation and drive bookings.
5. **Augmented Reality Experiences:** Elevate guest engagement with immersive augmented reality (AR) experiences. From interactive room tours to virtual concierge services, AR technology enhances the guest experience, setting your hotel apart from the competition. Web Lankan integrates cutting-edge AR solutions seamlessly into your digital marketing strategy, captivating potential guests and fostering brand loyalty.
By embracing these digital marketing trends with the expertise of Web Lankan, hotels in Sri Lanka can unlock unparalleled growth opportunities. From personalized experiences to immersive storytelling, the possibilities are limitless in capturing the hearts and minds of travelers worldwide.
[Image: A vibrant hotel lobby bustling with activity, showcasing the essence of hospitality and modern digital marketing integration.]
In the ever-evolving landscape of hospitality marketing, Web Lankan stands as your trusted partner in navigating the digital realm with finesse and innovation. Contact us today to embark on a journey of digital transformation and elevate your hotel's online presence to new heights.
0 notes
Text
9 Reasons Your Website Isn’t Showing Up On Google and How to Fix It
A website is a collection of web pages that are interconnected and accessible via the internet. These pages typically contain various types of content, such as text, images, videos, and interactive elements. Websites are hosted on servers and can be accessed by users using web browsers, and they are developed by a web development company in Sri Lanka, providing services such as web application development and mobile app development.
Having a website for a business is crucial in the modern digital era:
Online Presence: A website provides a digital presence for your business, making it accessible to a global audience 24/7. This is especially important as more and more consumers turn to the internet to find information about products and services.
Credibility and Professionalism: A well-designed and functional website can enhance the credibility and professionalism of a business. It serves as a digital storefront and can create a positive first impression on potential customers.
Marketing and Branding: A website is a powerful tool for marketing and branding. It allows businesses to showcase their products or services, share their story, and differentiate themselves from competitors. It also provides a platform for implementing various digital marketing strategies.
Customer Convenience: Customers prefer the convenience of finding information about a business online. A website provides a central hub where customers can learn about products, services, prices, and contact details without the need for direct interaction.
E-commerce Opportunities: For businesses involved in selling products, a website opens up the opportunity for e-commerce. This allows customers to browse products, make purchases, and even track their orders online.
Communication and Engagement: Websites provide a channel for communication with customers. Features such as contact forms, live chat, and social media integration allow businesses to engage with their audience, gather feedback, and address customer inquiries.
Analytics and Data Insights: Websites can be integrated with analytics tools to gather data on user behaviour, traffic, and other relevant metrics. This information is valuable for making informed business decisions and refining marketing strategies.
Global Reach: A website enables a business to reach a global audience, breaking down geographical barriers. This can significantly expand the market and customer base for the business.
Having a website is essential for businesses in the digital age. It not only provides a platform for showcasing products and services but also contributes to marketing efforts, customer engagement, and overall business growth.
What are nine reasons that your website is not showing up on Google and how can you fix it?
There could be several reasons why a website may not be showing up on Google search results. Here are nine common reasons and suggestions on how to address them:
New Website: If your website is relatively new, it may take some time for Google to index and rank it. This process, known as crawling and indexing, can take a few days to several weeks. Be patient and focus on creating high-quality, relevant content.
No Indexing or Crawling Issues: Check if your website is set to be indexed by search engines. Ensure that there are no directives in your website's meta tags or robots.txt file preventing search engine bots from crawling and indexing your site.
Low-Quality Content: Google prioritises websites with high-quality, relevant content. If your content is thin, irrelevant, or poorly written, it may not rank well. Improve your content by making it valuable, informative, and engaging for your target audience.
Poor SEO Optimisation: If your website lacks proper SEO optimisation, it may not rank well on Google. Optimise your website through a company that offers SEO services in Sri Lanka by using relevant keywords, creating descriptive meta tags, and ensuring your site structure is search engine-friendly.
Broken or Inaccessible Pages: If there are broken links or pages on your website that cannot be accessed, it can negatively impact your search rankings. Regularly check for broken links and fix them to ensure a smooth user experience.
Mobile-Friendly Issues: Google places a significant emphasis on mobile-friendly websites. If your site is not optimised for mobile devices, it may not rank well in mobile search results. Use responsive design to ensure your website is accessible and user-friendly on various devices.
Page Speed: Slow-loading pages can negatively affect your website's ranking. Google considers page speed as a ranking factor. Optimise your images, use browser caching, and consider a Content Delivery Network (CDN) to improve your website's loading time.
Duplicate Content: Duplicate content across your website or on other websites can harm your search rankings. Ensure that your content is unique and not copied from other sources. Use canonical tags to indicate the preferred version of a page.
Technical Issues: Technical issues, such as server problems, DNS issues, or incorrect configuration, can prevent Google from accessing and indexing your website. Regularly monitor your website for technical issues and address them promptly.
To fix these issues, consider the following actions:
Submit your website to Google Search Console and monitor for any issues or error messages.
Conduct a thorough SEO audit through reputed SEO companies in Sri Lanka of your website to identify and address optimisation issues.
Use tools like Google Page Speed Insights to analyse and improve your website's performance.
Regularly update and add new, high-quality content to your website.
Ensure that your website is linked to from other reputable websites, as backlinks are an essential factor in search rankings.
If you are unsure about how to address specific issues, it may be beneficial to seek assistance from SEO professionals or web developers who can provide specialised expertise.
#web development company in sri lanka#web application development#SEO Companies Sri Lanka#SEO Services Sri Lanka
0 notes
Text
Elements of Digital Marketing
As we know digital marketing is a strategy for growing your business online. there are many parts of digital marketing let's explore it.
Search Engine Optimization (SEO):
Enhances a website's visibility in search engine results. It involves optimizing content, meta tags, and other elements to improve rankings and attract organic traffic.
Social Media Marketing:
Leverages social media platforms to connect with audiences, build brand awareness, and drive engagement. It includes creating and sharing content tailored to each platform's unique audience.
Email Marketing:
Utilizes email campaigns to communicate with leads and customers. Email marketing aims to nurture relationships, provide valuable content, and drive conversions.
Pay-Per-Click (PPC) Advertising:
Involves placing online ads that advertisers pay for only when users click on them. PPC is used to drive targeted traffic to websites and achieve specific business goals.
Affiliate Marketing:
Partners with affiliates who promote products or services in exchange for a commission on sales generated through their unique referral links.
Analytics and Data Analysis:
Employs tools to gather, analyze, and interpret data related to user behavior, website traffic, and campaign performance. Data-driven insights inform strategic decision-making.
Web Design and User Experience (UX):
Ensures that websites are visually appealing, user-friendly, and optimized for conversions. A positive user experience is crucial for retaining visitors and encouraging interactions.
Read these also:
terms and conditions for seo services
seo services phoenix
seo service in sri lanka
seo services taglines
seo reseller service
what are seo services
google my business seo services
seo services seo
affordable seo services uk
san diego seo services
online seo services
birmingham seo services
#digital marketing#onlinemarketing#SEO#SMO#PPC#Email Marketing#content marketing#mobile marketing#video marketing
1 note
·
View note
Video
youtube
Hey guys, check out our latest video- Andre Cronje on DeFi | Tim Draper to Sri Lanka | Crypto Tax | #Illuvium Explodes 70%
🔰Credits to the original news content sources-
1- Web3 Dev #AndreCronje Says DeFi is Here to Stay- https://cryptopotato.com/web3-dev-andre-cronje-says-defi-is-here-to-stay/
2- #SriLanka rejects billionaire #TimDraper ’s Bitcoin pitch to tackle corruption- https://finbold.com/sri-lanka-rejects-billionaire-tim-drapers-bitcoin-pitch-to-tackle-corruption/
3- #Taxstrategies allow crypto investors to offset losses- https://cointelegraph.com/news/tax-strategies-allow-crypto-investors-to-offset-losses
4- Ethereum-Based NFT Gaming Project Explodes More Than 70% This Week Amid Flurry of Updates- https://dailyhodl.com/2023/02/04/ethereum-based-nft-gaming-project-explodes-more-than-70-this-week-amid-flurry-of-updates/
——————————————————————————————————————
🔰If you Want to get 100 USDT, Register on the world's biggest crypto exchange- Binance and deposit more than $50 into your account. We'll both get a 100 USDT cashback voucher! 👉 https://bit.ly/bobinance
#️⃣ Let's connect on Social Media:🌎 :
👍All links here (IG, Twitter, etc) - https://linktr.ee/cryptoikonmedia
📼 Also Streaming on Theta: https://www.theta.tv/cryptoikonmedia
💼 Business Inquiries: [email protected]
😎 Common username on all other major platform: @cryptoikonmedia
🔰About us:
CryptoIkon Media is a full-service Interactive #Crypto Media Agency. We provide 360-Degree Digital Branding & Marketing services to (Crypto, Defi, NFT, Web3, Metaverse & Blockchain) projects and companies.
———————————————————————————————————————
Disclaimer: Our content is not financial advice, legal advice or tax advice in any way, shape or form. Please do your own research. DM for credit or removal request (no copyright intended) ©️ All rights and credits reserved to the respective owner(s)
.
.
.
.
.
.
#cryptonews #cryptocurrency #crypto #bitcoin #cryptotrading #blockchain #ethereum #btc #cryptocurrencies #bitcoinnews #bitcoins #cryptoworld #cryptoinvestor #eth #cryptocurrencynews
=============
bob, bobasheesh, bobasheesh, cim, cryptoikonmedia, cryptoikonmedia, crypto, btc, eth, bitcoin, ethereum, ether, bitcoins, cryptonews, cryptocurrency, cryptotrading, blockchain, cryptocurrencies, bitcoinnews, cryptoworld, cryptoinvestor, cryptocurrencynews, blockchainnews, bitcointrading, blockchaintechnology, crypto industry, crypto investing, digital currency, nft market, crypto market, crypto market news, investment strategy, finance news, news channel, Web3, nft, defi, metaverse
0 notes
Photo
Hey guys, check out our latest video- Andre Cronje on DeFi | Tim Draper to Sri Lanka | Crypto Tax | #Illuvium Explodes 70% 🔰Credits to the original news content sources- 1- Web3 Dev #AndreCronje Says #DeFi is Here to Stay- https://cryptopotato.com/web3-dev-andre-cronje-says-defi-is-here-to-stay/ 2- Sri Lanka rejects billionaire #TimDraper ’s Bitcoin pitch to tackle corruption- https://finbold.com/sri-lanka-rejects-billionaire-tim-drapers-bitcoin-pitch-to-tackle-corruption/ 3- #Taxstrategies allow crypto investors to offset losses- https://cointelegraph.com/news/tax-strategies-allow-crypto-investors-to-offset-losses 4- Ethereum-Based NFT #Gaming Project Explodes More Than 70% This Week Amid Flurry of Updates- https://dailyhodl.com/2023/02/04/ethereum-based-nft-gaming-project-explodes-more-than-70-this-week-amid-flurry-of-updates/ —————————————————————————————————————— 🔰If you Want to get 100 USDT, Register on the world's biggest crypto exchange- Binance and deposit more than $50 into your account. We'll both get a 100 USDT cashback voucher! 👉 https://bit.ly/bobinance #️⃣ Let's connect on Social Media:🌎 : 👍All links here (IG, Twitter, etc) - https://linktr.ee/cryptoikonmedia 📼 Also Streaming on Theta: https://www.theta.tv/cryptoikonmedia 💼 Business Inquiries: [email protected] 😎 Common username on all other major platform: @cryptoikonmedia 🔰About us: CryptoIkon Media is a full-service Interactive #Crypto Media Agency. We provide 360-Degree Digital Branding & Marketing services to (Crypto, Defi, NFT, Web3, Metaverse & Blockchain) projects and companies. ——————————————————————————————————————— Disclaimer: Our content is not financial advice, legal advice or tax advice in any way, shape or form. Please do your own research. DM for credit or removal request (no copyright intended) ©️ All rights and credits reserved to the respective owner(s) . . . . . . #cryptonews #cryptocurrency #crypto #bitcoin #cryptotrading #blockchain #ethereum #btc #cryptocurrencies #bitcoinnews #bitcoins #cryptoworld #cryptoinvestor #eth #cryptocurrencynews ============= bob, bobasheesh, bobasheesh (at Delhi I New Delhi) https://www.instagram.com/p/CoSO2CyPWPC/?igshid=NGJjMDIxMWI=
#illuvium#andrecronje#defi#timdraper#taxstrategies#gaming#crypto#cryptonews#cryptocurrency#bitcoin#cryptotrading#blockchain#ethereum#btc#cryptocurrencies#bitcoinnews#bitcoins#cryptoworld#cryptoinvestor#eth#cryptocurrencynews
0 notes
Text
Wellness Tourism Market Growing Popularity and Emerging Trends in the Industry
Latest added Wellness Tourism Market research study by AMA Research offers detailed outlook and elaborates market review till 2027. The market Study is segmented by key regions that are accelerating the marketization. At present, the market players are strategizing and overcoming challenges of current scenario; some of the key players in the study are
Expedia Group (United States)
Booking Holdings (United States)
Travel Leaders Group (United States)
Ayurva Traveller (Sri Lanka)
Spa Wellness Travel (Australia)
Spirit Tours (United States)
Bamba Experience (Mexico)
Well Traveled (United States)
Spirit Journeys (United Kingdom)
Odyssey Tours & Travels (India)
Wellness tourism is travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing. Wellness tourism is the powerful intersection of two large and growing industries: tourism industry & wellness industry. Preferences have rapidly gone mainstream over the decade, as consumers try to stave off chronic disease and deteriorating mental health associated with an increasingly sedentary, unhealthy, digitized, and stressful lifestyle. Most people who enjoy a wellness vacation are repeat customers because it satisfies them in a way that no other holiday does. Spending globally by wellness travelers is distributed among many segments of the tourism industry, from food and lodging to activities, excursions, shopping, and other services. Because wellness travelers tend to be high-spenders and favor experiences that are authentic and unique, there is less pressure for destinations to engage in a “race to the bottom†strategy that competes on price and quantity. Spa tourism remains a significant and high-growth segment in wellness tourism.
Influencing Trend: Regions Are Prioritizing the Wellbeing of Their Residents and Their Environment to Create Their Own Unique Wellness Value Proposition and Brand
Challenges: Need To Develop Trained and Certified Manpower
Opportunities: Consumer Evolution and Rising Focus On Holistic Health & Prevention
Changing Lifestyle Trends Are Driving an Exponential Growth of Consumer Interest in All Things Related To Wellness
Market Growth Drivers: Fast Growing Tourism Segment Owing To Increased Affordability of Flights & Travel Options
Growing Consumer Desire to Adopt a Wellness Lifestyle
The Global Wellness Tourism segments and Market Data Break Down by Type (Domestic Trip, International Trip), Activities Offered (Spas, Meditation, Yoga, Ayurveda Retreats, Nordic Wellness, Climatic Health Resorts, Hot Springs, Sand Baths, Others), Traveller (Primary, Secondary)
Presented By
AMA Research & Media LLP
0 notes
Text
Tech Mahindra inks MoU with Axiata to Co-Develop 5G Enterprise Solutions Across 5 countries
Tech Mahindra and Axiata Group Berhad (“Axiata” or “the Group”), a leading mobile telecommunications and digital conglomerate in ASEAN and South Asia, have signed a Memorandum of Understanding (MoU) to co-develop and market innovative 5G enterprise solutions across Malaysia, Sri Lanka, Bangladesh, Nepal, and Cambodia.
The MoU aims to accelerate the seamless expansion of innovative new-age and cost-effective 5G solutions across industries, including manufacturing, oil & gas, and smart cities & services, among others. The partnership will combine Tech Mahindra’s industry knowledge to provide specialized services and digital solutions to customers, 5G enterprise solutions capabilities, SI (System Integrator) capabilities, and its domain expertise in planning, designing, deployment & management of private wireless networks, along with Axiata’s network infrastructures and product & services.
Rajesh Chandiramani, Business Head, Communications-Media-Entertainment for EMEA and APJI Markets, said, “5G is the new evolved technology fabric which enables a seamless connection of fast and intelligent devices and provides an enhanced customer experience in the digital world. Tech Mahindra has created 100+ 5G For Enterprise (5G4E) industry solutions across all sectors which provide end-to-end digital solutions for enterprises to enable digitalization at pace in this new 5G arena. Tech Mahindra’s 5G4E solutions, coupled with Axiata’s leading communication 5G connected services and their focus on digital telco, digital business, and digital infrastructure, will help us extend our 5G services portfolios to deliver tangible business value to customers across APJI markets and help digitize enterprises across verticals. We are confident that this partnership will bolster growth, productivity, and innovation to monetize opportunities in 5G for Enterprises (5G4E).”
5G is the underlying fabric of an entire ecosystem of seamlessly connected intelligent devices and immersive customer experiences. Our strong network of industry solutions across sectors will provide value-driven end-to-end solutions for holistic enterprise digitalization. This, coupled with Axiata’s leading communication services and focus on digital telco, digital business, and infrastructure, will help us extend our 5G services portfolio to deliver tangible business value to customers and partner ecosystems in the APJI region. We are confident that this partnership will bolster growth, productivity, and innovation to monetize opportunities in 5G for enterprises.”
Dr Gopi Kurup, Chief Executive Officer, Axiata Enterprise, said, “At early stages of 5G trials and rollout, all of our regional Enterprises clients are anticipating and positioning for the transformational enablers that the new technology offers for their core businesses.
The availability of 5G capabilities opens up innovative possibilities in achieving digital transformation strategies for various Enterprises and industries. The guarantee of an improved and faster network performance to meet the high demands on network latency, reliability, and security is needed in delivering vertical industry solutions.
In line with Axiata’s vision in becoming The Next Generational Digital Champion by 2024, Axiata Enterprise is committed in ensuring all our operators deliver best-in-class solutions beyond fixed mobile connectivity services. Leveraging the combined strengths of our operators’ mobile connectivity expertise and Tech Mahindra’s experience in delivering business transformation towards IR 4.0, we look forward to bringing 5G enabled Smart Services to Enterprise clients within our footprint, focused on key industries of O&G, Cities and Manufacturing,” Dr Gopi added.
The new use cases and solutions developed as part of the MoU will help make enterprises future-ready for the 5G wave by providing a robust roadmap, unlocking new revenue streams, and eliminating business and operational inefficiencies.
This partnership is in line with Tech Mahindra’s NXT.NOW framework, which aims to enhance ‘Human Centric Experience’, and focuses on investing in emerging technologies and solutions that enable digital transformation and meet the evolving needs of the customer.
Read the full article
0 notes
Text
How to Choosing A digital marketing agency in Sri Lanka
A digital marketing agency in sri lanka works with a lot of business today to help them reach the right agent. It helps businesses increase brand awareness. It helps businesses increase its customer base. If you are in the business industry, you’d surely want to find a reputable company to help you market your brand. Since these agencies can provide great impact to your business, it’s crucial that you choose the right one.So how do you choose an agency? For sure, you will find a lot of agencies out there that offer the services you’d want. So how do you shorten the list? What factors do you need to consider in finding the best one?• Go traditional. One way to find a good company is to ask for recommendations. Find out what agency has been working for a friend or a colleague. Ask about their experiences with the agency. Learn how the agency has helped them and if the results were satisfactory.• Check out for awards. One way to find out if an agency is good is to check for industry awards. Good companies have been awarded with certifications for their astonishing works.• Request for a presentation. Once you’ve narrowed down your choices, request for a presentation from these agencies. Be sure to explain what your company is looking for. And then ask them give a presentation of what marketing strategies can they provide for you.When advertising agencies in sri lanka make their presentations, you’ll need time to assess their ideas. This is not an easy task to do. You need to find the qualities you are looking for in an agency. Establishing your requirements can help you find which agencies are suitable for your wants and needs. So what qualities and other factors should you consider?• Expertise. Digital marketing has a lot of aspects, and different digital marketing companies in sri lanka can provide several services for you. In digital marketing, there are aspects such as web marketing, social media marketing, etc. So when you are aiming for web marketing, find the agency that specializes in it; the same goes for the other aspects.
#So how do you choose an agency? For sure you will find a lot of agencies out there that offer the services you’d want. So how do you shorten#digitalmarketing#agency#sri lanka
0 notes
Text
Understanding the Role of Social Media in Sri Lankan Digital Marketing
In the dynamic landscape of Sri Lankan digital marketing, leveraging social media platforms has become indispensable for businesses aiming to connect with their target audience and drive meaningful engagement. Partnering with a reputable digital marketing agency Sri Lanka can help businesses harness the full potential of social media to achieve their marketing goals.
Social media has transformed the way businesses in Sri Lanka interact with their audience and promote their products or services. With platforms like Facebook, Instagram, Twitter, and LinkedIn boasting millions of active users, businesses have unparalleled opportunities to reach and engage with their target demographic in a more personalized and impactful manner.
As consumers in Sri Lanka increasingly turn to social media for information, entertainment, and social interaction, businesses can capitalize on this trend by establishing a strong presence on relevant platforms. By creating compelling content, fostering meaningful conversations, and leveraging targeted advertising, businesses can effectively raise brand awareness, drive website traffic, and generate leads through social media channels.
Moreover, social media plays a vital role in enhancing brand credibility and fostering trust among consumers in Sri Lanka. Through authentic and transparent communication, businesses can build meaningful relationships with their audience, establish themselves as industry authorities, and differentiate themselves from competitors in the crowded digital landscape.
Additionally, social media provides valuable insights into consumer behavior and preferences, allowing businesses to refine their marketing strategies and tailor their messaging to better resonate with their target audience. By monitoring engagement metrics, tracking conversions, and analyzing audience demographics, businesses can gain actionable insights that inform decision-making and drive continuous improvement in their digital marketing efforts.
Social media holds immense potential for businesses in Sri Lanka seeking to expand their online presence, engage with their audience, and drive business growth. By understanding the role of social media in the context of digital marketing and leveraging the expertise of a trusted digital marketing agency like Web Lankan, businesses can unlock new opportunities for success in the dynamic and ever-evolving digital landscape of Sri Lanka.
Web Lankan
0 notes
Text
Adapting to Change: How to Stay Agile in the Ever-Evolving Digital Landscape
“Adapting to Change: How to Stay Agile in the Ever-Evolving Digital Landscape” is an insightful guide that delves into the dynamic world of digital adaptation, a domain mastered by e-commerce website design Sri Lanka. This guide is a must-read for businesses looking to stay agile and competitive in the rapidly changing digital landscape.
In today’s digital age, change is the only constant. This guide, crafted by experts from e-commerce website development Sri Lanka, provides a comprehensive overview of strategies to adapt to these changes. It explains how businesses can leverage technology, data, and innovation to stay ahead of the curve and drive growth.
The guide further discusses the role of website maintenance in ensuring a seamless digital experience. It highlights how regular updates, security checks, and performance optimization can lead to increased customer engagement, improved brand loyalty, and higher conversions.
A significant part of the guide is dedicated to Web Lankan, a leading web design company in Sri Lanka. Web Lankan has been at the forefront of e-commerce website design, offering a range of services including SEO, social media marketing, content marketing, and more. The brand’s commitment to delivering results-driven solutions has made it a trusted partner for businesses across various sectors.
In conclusion, “Adapting to Change: How to Stay Agile in the Ever-Evolving Digital Landscape” offers a fascinating glimpse into the future of digital marketing. With Web Lankan as your digital partner, navigating the complex landscape of e-commerce becomes a breeze. So, if you are looking to enhance your brand’s online presence, this guide is your key to understanding the latest trends and making an informed decision.
0 notes
Text
How to Boost Your Business with Social Media Marketing Sri Lanka
Social media is a powerful tool for reaching and engaging your target audience, building brand awareness, and driving sales. But how do you use it effectively in Sri Lanka, where the internet penetration rate is still below 50% and the social media landscape is constantly evolving?
Here are some tips to help you create a successful social media marketing strategy for your business in Sri Lanka:
Know your audience. Before you start posting, you need to understand who your ideal customers are, what their pain points are, and what they are looking for online. You can use tools like Google Analytics, Facebook Insights, and Twitter Analytics to get insights into your audience’s demographics, interests, and behaviors.
Choose the right platforms. Not all social media platforms are created equal, and not all of them are suitable for your business goals. You need to find out where your audience spends most of their time online, and focus your efforts on those platforms. According to the latest data from DataReportal, the most popular social media platforms in Sri Lanka are Facebook, YouTube, Instagram, WhatsApp, and TikTok1.
Create and share valuable content. Content is the king of social media marketing, and you need to provide your audience with content that is relevant, useful, and engaging. You can use different types of content, such as blog posts, videos, infographics, podcasts, and live streams, to showcase your products or services, educate your audience, entertain them, or inspire them to take action. You can also use user-generated content, such as testimonials, reviews, and photos, to increase your credibility and social proof.
Optimize your content for SEO. SEO stands for search engine optimization, and it is the process of improving your website’s visibility and ranking on search engines like Google and Bing. SEO is important for social media marketing, because it can help you drive more organic traffic to your website, and increase your chances of converting your visitors into customers. You can optimize your content for SEO by using relevant keywords, creating catchy headlines, adding meta tags and descriptions, and linking to your website or landing pages.
Engage with your audience. Social media is not a one-way street, and you need to interact with your audience to build trust and loyalty. You can engage with your audience by responding to their comments, questions, and messages, asking for their feedback, running polls and surveys, hosting contests and giveaways, and joining relevant groups and communities. You can also use social listening tools, such as Hootsuite, Sprout Social, and Mention, to monitor what your audience and competitors are saying about your brand, industry, and niche online.
Measure and improve your performance. The last step of Social Media Marketing in Sri Lanka is to track and analyze your results, and use them to improve your strategy. You can use tools like Google Analytics, Facebook Insights, and Twitter Analytics to measure your key performance indicators, such as reach, impressions, clicks, likes, shares, comments, followers, and conversions. You can also use tools like Google Trends, BuzzSumo, and SEMrush to identify the latest trends, topics, and keywords in your niche, and use them to create fresh and relevant content.
Social media marketing is a powerful way to boost your business in Sri Lanka, but it requires planning, creativity, and consistency. If you need help with creating and executing a social media marketing strategy for your business, you can contact us at Web Lankan, the leading digital marketing agency in Sri Lanka. We have a team of experts who can help you with social media marketing, SEO, web design, and more.
0 notes
Text
How Mobile Applications are Beneficial from Business Prospective
A mobile application, commonly referred to as an app, is a software program designed to run on mobile devices such as smartphones and tablets, and is developed by mobile application development companies in Sri Lanka. These applications are created to perform specific tasks or provide specific functions for users. Mobile apps can be downloaded and installed from app stores, which are digital platforms where users can browse, discover, and download various applications.
Mobile application development serves a wide range of purposes, and their uses can vary greatly depending on the type of app and its intended functionality. Here are some common categories and purposes of mobile applications:
Productivity Apps: These apps help users manage and organise tasks, schedules, and work-related activities. Examples include calendar apps, note-taking apps, and to-do list apps.
Communication Apps: Messaging apps, email clients, and video conferencing apps fall under this category, facilitating communication between individuals or groups.
Social Media Apps: These apps enable users to connect, share, and interact with others online. Examples include Facebook, Instagram, Twitter, and LinkedIn.
Entertainment Apps: These apps provide users with various forms of entertainment, such as streaming services for music, movies, TV shows, and games.
Utilities: Utility apps serve practical purposes, offering tools like calculators, flashlights, barcode scanners, and more.
Navigation and Maps Apps: Apps like Google Maps and Waze help users navigate and find directions, locate places of interest, and plan routes.
Health and Fitness Apps: These apps focus on helping users maintain a healthy lifestyle by providing features like workout tracking, calorie counting, and health monitoring.
Shopping Apps: Mobile commerce apps allow users to browse and purchase goods or services online. Examples include Amazon, eBay, and various retail store apps.
Educational Apps: Apps designed for learning purposes, ranging from language learning to academic subjects, provide interactive and engaging educational content.
News and Information Apps: Apps from news organisations and content aggregators keep users informed about current events, trends, and topics of interest.
These are just a few examples, and the mobile app landscape is diverse, with new applications constantly being developed by those who offer mobile and web development services, to meet evolving user needs. The widespread use of mobile apps has transformed the way people access information, communicate, and carry out various tasks in their daily lives.
How are mobile apps beneficial from a business perspective?
Mobile apps can offer numerous benefits to businesses, contributing to their growth, customer engagement, and operational efficiency. Here are several ways in which mobile apps can be advantageous from a business perspective:
Enhanced Customer Engagement:
Mobile apps provide a direct and personalised channel for businesses to engage with their customers.
Push notifications enable real-time communication and can be used to promote offers, discounts, and important updates.
Increased Accessibility:
Apps make it convenient for customers to access a business's products or services from anywhere, at any time, using their mobile devices.
Brand Visibility and Recognition:
Having a mobile app can increase brand visibility and recognition. The app icon on a user's device serves as a constant reminder of the brand.
Improved Customer Loyalty:
Loyalty programs and rewards can be integrated into mobile apps, encouraging repeat business and fostering customer loyalty.
Streamlined Sales and Marketing:
Mobile apps facilitate direct sales through mobile commerce features, eliminating the need for customers to visit a physical store or website.
In-app analytics and user data can help businesses refine their marketing strategies and target specific customer segments.
Enhanced User Experience:
Mobile apps can be designed with user-friendly interfaces, providing a smoother and more enjoyable experience compared to mobile websites.
Efficient Customer Support:
In-app customer support features, such as chat or help desks, allow businesses to address customer queries and issues promptly, improving overall customer satisfaction.
Data Collection and Analysis:
Mobile apps can collect valuable user data, enabling businesses to gain insights into customer behaviour, preferences, and trends.
Analysing this data can help businesses make informed decisions and tailor their products or services to better meet customer needs.
Competitive Advantage:
In industries where mobile apps are not yet widespread, having a well-designed and functional app can provide a competitive advantage over competitors.
Operational Efficiency:
For internal use, mobile apps can enhance operational efficiency by providing tools for employees to access information, collaborate, and perform tasks on the go.
Geo-Targeting and Location-Based Services:
Businesses can leverage the location-aware features of mobile devices to offer location-specific content, promotions, or services, enhancing the relevance of their offerings.
Monetisation Opportunities:
Apps can be monetised directly through sales, in-app purchases, or subscription models, providing additional revenue streams for the business.
Mobile apps have become integral to modern business strategies, enabling companies to connect with their audience in innovative ways and adapt to the evolving digital landscape. The success of a mobile app often depends on its functionality, usability, and how well it addresses the needs of both the business and its customers.
What are the challenges involved in developing a mobile app?
Developing a mobile app can be a rewarding process, but it comes with its own set of challenges. Here are some common challenges faced during the mobile app development process:
Platform Fragmentation: The diversity of mobile devices and operating systems (iOS, Android) leads to platform fragmentation. Developers need to ensure compatibility and optimal performance across various devices and OS versions.
User Interface (UI) and User Experience (UX) Design: Designing an intuitive and aesthetically pleasing UI/UX is crucial. Balancing functionality with simplicity can be challenging, and user feedback may be necessary for refinement.
Performance Optimisation: Ensuring the app performs well on different devices and under various network conditions is essential. Resource-intensive features, such as graphics and animations, may impact performance.
Security Concerns: Mobile apps often handle sensitive user data, making security a top priority. Protecting against data breaches, unauthorised access, and other security threats requires careful implementation of security measures.
Integration with Third-Party Services: Many apps rely on third-party services and APIs for functionalities such as payment processing, social media integration, and location services. Coordinating with external services and maintaining compatibility can be challenging.
Cross-Platform Development: Developing an app for both iOS and Android can be time-consuming and may require separate codebases. Cross-platform frameworks aim to address this, but challenges such as performance optimisation and platform-specific nuances still exist.
Testing and Quality Assurance: Thorough testing is crucial to identify and fix bugs, ensure compatibility, and validate the app's functionality. Testing across various devices, screen sizes, and network conditions can be time-consuming.
App Store Approval Process: Submitting an app-to-app stores (such as the Apple App Store or Google Play Store) involves a review process. Adhering to their guidelines, addressing feedback, and meeting specific requirements can be challenging.
User Acquisition and Retention: Attracting users to download and use the app is a significant challenge. Furthermore, retaining users and keeping them engaged requires ongoing efforts, such as providing regular updates and new features.
Scalability: As the user base grows, the app must be scalable to handle increased traffic and data loads. Ensuring the backend infrastructure can scale appropriately is crucial for a seamless user experience.
Legal and Compliance Issues: Mobile apps must comply with legal regulations, including data protection laws and app store policies. Failure to adhere to these regulations can lead to legal challenges and app store rejection.
Post-Launch Support and Maintenance: After the app is launched, ongoing support is necessary for bug fixes, updates, and addressing user feedback. Ensuring the app remains compatible with evolving mobile operating systems is an ongoing concern.
In addition to the above, businesses may also need to carry out mobile SEO optimization through reputed SEO companies in Sri Lanka, in order to create more visibility for their app.
Addressing these challenges requires careful planning, collaboration between development and design teams, and a commitment to ongoing improvement. Successful mobile app development involves a combination of technical expertise, user-centric design, and adaptability to industry and technological changes.
0 notes
Last Seen Blogs
