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earpanel · 5 years

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LEADERBRIEF: Nisha Narayanan on the joy and challenges of running a Radio business

Although FM Radio and Music -- but more so Radio -- are powerful mediums, both have remained beset with problems that somehow have failed to be overcome. A year ago, I was a panelist at a big, ‘loud’ (title-pun intended) music b2b event. And it was déjà vu. Yet again, vertical- and function heads talking about how wonderful Radio is, and about the great hold of Music, which, in a nation with a listening culture like ours, makes for a powerful combination with Radio. But yet again, as in the past, there was no consensus-driven request or ‘representation’ that the speechifying sages sought to collate and send to any government ministry or body for help to resolve industry problems with radio that have become massive legacy issues now. Issues such as copyright, royalties, license fees, content-restricting regulation and a terribly constricting woeful lack of measurement, that have loomed and grown over the years into ever bigger problems. The radio audience measurement issue has small little research-agency shops flourishing and enabling FM Radio networks to be sold on perception -- marginal, laggard FM stations and networks do their own research with the help of the aforementioned research shops, elicit ‘helpful’ findings, and go about selling on perception. If only there were one single deep and wide measurement system and yardstick for media buying on radio as there is with BARC India for Television, then there wouldn’t be multiple asterisks-helped rankings for radio stations in the same markets. Which would definitely plug a lot of wasted advertising budgets on Radio, which, however, needs all the help it can get, considering it is the single most difficult medium to operate in. So, cutting back from the memory of those fence-sitters at that B2B event: fortunately, there are some stalwart Radio and Music professionals who, over the years, have strived hard for the medium too as much as they have for their individual businesses, and have driven constructive agendas for sub-sector and Industry. One such shining light is the literally incandescent Nisha Narayanan – COO & Director, RED FM & Magic FM, also a Chevening Scholar who has been active in her favourite space in the M&E business, FM Radio, for more than 26 years now. And whom I caught up with for a her views on the problems of the FM Radio industry, and how RED FM has bee navigating the difficult terrain for greater growth through ever greater listener satisfaction, and a strong focus on other verticals like events and activation, and Digital Radio. Nisha is as free-speaking and free-spirited as her popular network RED FM, where she thrives at the crossroads of creativity, content, strategy and innovation to drive engagements and the business, and has taken the feisty, spirited network along with Magic FM, to ever new frontiers of growth. Supported, of course, by a remarkable team that includes some of the best Radio professionals like Rajat Uppal, Rishi Kishnani, awardwinning RJs like the effervescent Malishka and her other spectacular RED ilk counterparts, amongst others. So here’s what Nisha Narayanan has to say, in her trademark straight-speak, on several important topics and issue pertaining to FM Radio.

Radio has been suffering for decades now, due to several issues at the industry level, and one of the most important roadblocks to its growth has been content-restrictive regulation, including on broadcasting news. How does that make you feel? For the government to acknowledge that FM programming is incomplete without news is, I suppose, a step forward. But for them to insist that we carry only syndicated AIR news, and that too only “national” bulletins in Hindi and English, is a couple of steps backwards. See, FM stations pride themselves on their unique content and style of delivery, and this differentiation is particularly seen in the non-music elements of programming. To relay the same AIR news bulletins on all private FM channels at the same time, at maximum 30 minutes deferred, especially in the regional markets where they speak neither Hindi nor English, would completely defeat the purpose. It would damage our content fabric.

In spite of being such personal, powerful and local medium, plus a conversational one at that, FM Radio in India hasn’t grown business-wise to its promise and potential. Why is that? In the last four-five years, radio has been growing at 12 to 13 percent as an industry, but the overall ad pie has continued to be the same. Revenue from the radio segment constitutes about 4-5% of the overall media & entertainment sector. And even though now, with Phase II and Phase III auctions coming in, and despite multiple radio stations having been launched, the ad pie has not grown. So purely from an advertising model, radio cannot survive. Also, some of the key categories that advertise very well with us -- like the FMCG and auto sectors -- are themselves not doing well. Mergers in sectors like BFSI (banking, financial services and insurance) and telecom have also affected some part of the business. Both the volume and value is a big struggle unless we expand the business in terms of other forms of revenues.

Which are…? Red FM has decided to encash the brand through other verticals like events and activation. Approximately, 20% is what we are looking at from non-traditional revenue, where 80% of the business is coming from the FCT (free commercial time) business. This year with a spillover elections, IPL and the ICC World cup, upcoming state elections and some aggressive government business, we hope to see a better growth end of the year for Radio. But, there are a lot of policy and regulatory aspects which restrict growth. Indeed there are, and have been for a long time now. But before we get to those, would you like to share your views on the lack of a good measurement metric for FM Radio? The measurement system is critical. It should not just relegate itself to four to five cities but also at least map all state capitals. FM platforms can’t realise their full potential unless the industry has a standardised listenership measurement mechanism. Since there is no research, there is no clear idea who is the top player. IRS is not the tool to measure radio; after all, it is a readership survey. Also, the industry has been unable to increase ad rates because there’s no measurement of listenership. I think it is time for the radio industry to wake up as one unit and come up with an industry measurement tool. If we are able to do something like that then we will be able to grow the business much higher than what it is today. We will be able to increase the rates because one can show the client and agencies the kind of response we are getting and the kind of target audience we have.

What are the areas where Radio could do with support from the government? First and foremost, the radio licensing policy is skewed. Also, many smartphones do not have in-built FM apps. That is a huge concern and it should be addressed by the government. In fact we have put our case forward. Auctions for radio frequencies for the third batch of Phase III, which have been delayed for the longest time, could flop unless the government tweaks the terms and conditions. Auctions for the second batch were held in October 2016 and drew a lukewarm response. While the license fee for the newer stations might be smaller, the operating costs would be fairly high, making the operations unviable. Current reserve prices for some cities had kept a lot of players away from the auctions in many B, C & D type of cities. On another thing -- during the year, we hope that there will be progress on digitisation for FM and private FM operators will get subsidy for import of latest technology to move from analog to digital. And once that's done, we will be able to see newer formats and variety in content.

Tell us about another major bug-bear – the one to do with music licenses, royalty, and other expenses… It is definitely challenging to run the radio business, where there are a lot of hurdles like licenses, royalty and so on. And the moment we are dependent on the traditional business model alone, the going gets tough. I have always been a firm believer that we need to push through on-air innovations and non-traditional revenue. It is therefore that we’ve gone into flagship events, landmark concerts and digital initiatives. One definitely cannot continue to make much by only running a radio station and selling standard inventory. Secondly, by virtue of being a fairly large and an evenly spread network, economies of scale work in our favour. Our balanced presence across the country helps us give a better return on investment (ROI) to the client, along with a customised reach to every client. We are a one-stop shop with single-window clearance for each one of our advertisers. When we speak of television, there is still a massive 100 million households opportunity for it to reach across India. What is the role and importance of, and opportunity for, Radio in the rural markets, even as digital is coming in slowly in the back of beyond in India? Most large brands seem to believe more in the traditional melas and haats to reach out to rural TGs… Oh, Radio is still very significant in rural areas! It has a far wider reach in the hinterland of the country solely because its a hyperlocal medium and caters to audiences in their dialects. Radio also has the ability to give a sense of belonging to its listeners as they can interact with RJs through call in facilities. And more than just connects for rural TGs, Radio has been playing a much bigger role: It has been able to unite the linguistic and ethnic diversity of India. It connects people from all backgrounds, improving the rural-urban divide, preserving culture and traditions with its numerous arrays of frequency. And yes, Radio is providing entertainment where digital modes haven't reached yet, and has been helping to promote rural development programs. And your digital radio initiatives should help too… Yes. The digital space is growing at a skyrocketing speed and everyone is jumping onto it; even the radio industry. Today every radio brand has a YouTube channel and content specifically made for digital. RED FM too has ventured this space and is looking at building this into a marketing tool. Music is not the only thing that defines radio. Snackable content such as popular shows of our RJs are getting a good response. We also have several engaging properties such as ‘Bauaa’ among others. RED FM digital radio is a hardcore non-music app that is highly interactive and heavy on content. It will feature the making of the radio shows, behind the scenes, campaigns and content like ‘Bauaa’ and ‘Nand Kishore Bairagi’, among others. It will also feature some of the programmes that are also available on terrestrial radio. Basically, snackable content that is focused on humour and is highly interactive. The other things that will stand out for us will be that it is non-music and will have regional content across different languages. Read the full article

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kanthirekha-blog · 4 years

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10 FEEL GOOD MOVIES OF ALL TIME

Many a time, we come across situations that take the life out of us. Situations that we aren’t in control of, but ones that we have to face anyway. Maybe it’s an annoying boss towering over you for being two minutes late to a meeting, maybe it’s a professor giving you extra work, or maybe your significant other has ditched you for their friends. Life keeps throwing us lemons, but is it always possible to make lemonade? Do we always find sugar and water to make the best out of a bad situation?

Well, no. And for this purpose, exists an escape route. Some people like to drown themselves in music, some like to read and transport themselves into another dimension. Some people eat their sorrows, while some sweat it out in the gym. For me, movies are the best escape there is. There is hardly anything better than losing yourself in the lives and stories of other people, and while doing so, forgetting your troubles too.

There are movies that make you sad and make you wish you’d never watched them, thus deepening your sorrows instead of blurring them. And then there are movies that make you feel warm from within, movies that leave you happy and glowing in the end and restore your faith in life. Here are a few such movies that you can dive into when you’re down.

The pursuit of Happiness:

This is a story about a man, Chris Gardner, who is suddenly faced with fierce troubles all at once after losing his life savings in a failed investment, his wife leaving him and him being left alone to take care of his son. What follows is a wonderful journey of self-discovery and overcoming situations that were once considered unconquerable. This movie shows us that no matter how bad it gets, there’s always a way out even from the deepest pit.

Queen:

Queen is a Bollywood movie that shook the industry and altered so many perceptions about life. It is the story of a young woman named Rani who comes from a conservative North Indian family and is engaged to a man who moves out of the country after the engagement. On his return, he ditches Rani on the grounds of her being too simple for him. What could have been a huge tragedy in her life turns out to be a much-needed point of self-realization. She proceeds to her honeymoon to Paris all by herself and in the journey, discovers life and joy and people and relationships. A must watch for everyone who’s wading through life and needs just a little bit of inspiration.

The Devil Wears Prada:

This movie is the journey of a freshly-out-of-college girl, Andrea Sachs, who is highly motivated to make it as a writer. But fate played its magic and she ended up as the junior assistant to the owner of a high profile fashion magazine. What follows is her struggle to fit in and excel in a completely alien universe, how she somehow manages to do that while being true to herself, the ups and downs that she faces and how she emerges out of the journey, changed. This movie is complete entertainment with a deeply rooted life lesson pitched here and there. Delightful is the word.

Dil Chahta Hai:

Dil Chahta Hai is one of the biggest iconic movies in the Hindi film industry. Outwardly, the plot seems just like one of the many that exist in the industry, a group of friends and their journey. But what makes this movie special is how relatable the characters are. This movie is the story of three inseparable boys, just out of college, and their wildly varied approach to relationships that change the dimensions of their lives considerably. A feel-good movie if there ever was one, this story weaves in and out of drama and comedy perfectly.

50 First Dates:

50 First Dates is one of the cutest romantic movies ever made, starring Adam Sandler who is basically the king of boy-next-door romance/comedy. This is the story of commitment-phobic Henry, who meets Lucy and thinks he’s finally met the one. But as he falls in love with her, he discovers a startling fact about her that would normally deter other people. But he continues to live hopefully and that is what makes this movie so heartwarming. A must watch for people like me who live for cute, romantic comedies like this one.

Ratatouille:

If you’re someone who binges watches cookery shows, you will love this movie. Ratatouille is the story of a rat named Remy and how he desperately wants to become a chef (for humans, of course). However, he fails to realize that humans hate rats, but eventually finds a way into a kitchen and becomes a renowned chef in Paris. It is an animated movie that is perfect for kids as well as adults. And if you love food and everything about it, you will absolutely love Ratatouille.

Swades:

This movie is about Mohan, a project manager in NASA who one day decides to go back to India to meet his childhood nanny, who took care of him like a mother. Skeptical of the rural scenario that he faces after living in the US for so long, he finds trouble in adapting to the circumstances. However, once he gels with the villagers, the bonding is a beautiful thing to watch. He helps the village overcome major problems and makes their lives better than when he had found them, in the process, falling in love with an old friend. A heartwarming film to the core, Swades also has very moving music throughout the movie.

The Ugly Truth:

This is a huge chick flick if there ever was one. The Ugly Truth is a story of die-hard romantic Abby and forever cynic Mike, who at first hate each other (of course). But as fate would have it, they end up working together and radically changing each other’s views about love until, obviously, they fall for each other. If you’re stressed and looking for an outlet, this mindless romcom is perfect for you. It makes you laugh and then laugh some more.

Bride Wars:

Another chick flick, but a hilarious one at that. Bride Wars is what its name suggests, about two warring brides. Emma and Liv, two friends who have been inseparable since childhood, become arch enemies when they accidentally schedule their dream weddings on the same date and refuse to move the date. What follows is a series of events trying to bring each other down, and that’s when hell freezes over. This movie is perfect if you just want to relax with a tub of popcorn after a long, hard day and laugh your troubles away.

Finding Nemo:

Now, hear me out. Most of us have seen this movie as a child but what’s to stop you from watching it again as an adult? Finding Nemo is probably Disney’s best creation ever. An animated movie about a clownfish who sets out to find his kidnapped son Nemo and befriending an eccentric fish along the way, Finding Nemo is a roller-coaster of a movie. The cuteness of the little fish baby, the authenticity with which the sea world has been portrayed leaving nothing untouched including schools for baby sea creatures and the emotions and a very realistic relationship between father and son are what make this movie an absolute delight to watch after a long, hard day.

So sit back and relax on your stressful days with this list of feel-good movies that will definitely leave you revitalized at the end!

Source: 10 FEEL GOOD MOVIES OF ALL TIME

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loradell364037-blog · 7 years

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Invigorating Potion

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jefferybaiblg · 7 years

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A Parisian wedding is only a little more difficult than that. You would like your costume to fit just perfect! If you decide to purchase your costume through an internet retailer, make certain to look at the sizing chart very carefully. It is the point where the famed French dance, the Can-can, was initially performed. If you are looking for ballroom boogie, you might need to go to the le Divan Du Monde.

Among the most famed painters to reside in Montmartre was Henri Toulouse-Lautrec. It’s seen in many old paintings by a number of the French masters. Their jewellery pieces were also parts of art that became living stories for many years to come. There are many various styles of women’s costumes out there. Don’t forget, you must choose a prom theme that will make a lovely atmosphere and appear great in photos.

If you can go to the Moulin Rouge on a weekday, you will enhance your odds of getting tickets. Moulin Rouge isn’t a perfect film but it’s original and eye dazzling in contrast to other musical films like Chicago. The Moulin Rouge is unquestionably the most well-known cabaret show on the planet. For over 120 decades, the Moulin Rouge has been among the nerve centers of Montmartre. The Moulin Rouge is situated in the field of Montmartre, which could best be described as seedy but relatively safe!

Paris was a famed town for the two painters and writers to gather, to learn from one another and to delight in the life span of the city. Back in 1899, it was in the midst of a rare period of peace after a few wars. Paris is considered a pioneer when you speak about beauty and style. It hosts a multitude of festivals throughout the year, peaking during summer. If you are able to smell like Paris, you can procure the publicity like Paris. Paris boasts of the most well-known ballet center and opera houses where the functioning of the artists is only fascinating. Paris by night is simply MAGIC!

If you like chocolate, you might delight in the dishes served at Jean-Paul HAvin. There’s a coat and bag check station on the manner into the show however it’s not free. Following your civil ceremony, you are going to receive a Livret de Famille” (Family Book) a type of wedding certificate that likewise has pages for all your future children.

In the front part of the church, there’s a wide stairway where it’s possible to sit and gaze out upon a panoramic view of Paris. The next time you pass the entrance to this renowned cabaret, permit your mind to drift back 120 decades. The outside is constructed of gypsum stone. This sizzling Paris hot spot is only one of the numerous places you’ll be able to enjoy a taste of sultry Arabic music. The Montmartre area has become the scene of numerous historic occurrences. It’s regarded among the most prominent and spectacular cities in the entire world. Though it’s extremely well-known around the world, certain pieces of its history remain less known to the general public.

The Moulin Rouge show show won’t start before they’ve seated everyone in the line. Basically, it was worth the price of admission alone. The show at the Moulin Rouge is in French, but it isn’t necessary to to speak the language to acquire the complete enjoyment from the show!

If you’re going to be dancing the night away and wish to try out a couple high kicks of your own, these 2 items are essential! Combine that with a terrific French dinner and it’ll be the absolute most memorable evening in Paris. Your very last day may also be a hip hop theme and your huge party finale. At precisely the same time, it isn’t too large. Choose the most suitable gig and you’ll have a wonderful time here. To begin with, you must make a decision as to what is most effective for you.

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Paris nightlife is exciting and fashionable. Paris entertainment has ever been at the forefront of earth in conditions of quality and variety. There are in reality several Cabaret type theaters in the region, so in case you have trouble getting a reservation at the Moulin Rouge but really need to observe such a show, try one of the neighboring venues. For years, Bollywood cinema was largely ignored by the remainder of the world beyond India and surrounding countries, but that’s not really true anymore. A terrific movie was made for each reason. Bollywood also has a large influence over the financial part of the movie industry. Bollywood is the expression given to movies in Hindi that are made in Mumbai, India

Source:http://weathermozambique.com/with-prehistoric-roots-jewellery-was-initially-made-from-pure-materials-which-were-readily-offer/

from Jordon Cronin Travel information Mozambique Current weather accommodations nightlife and webcams https://jordoncronintravelinformationmozambique.wordpress.com/2017/09/24/with-prehistoric-roots-jewellery-was-initially-made-from-pure-materials-which-were-readily-offer/

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jordonmoztr · 7 years

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Source:http://weathermozambique.com/with-prehistoric-roots-jewellery-was-initially-made-from-pure-materials-which-were-readily-offer/

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