Freaking. Look at this. This is bad and they should feel bad.
"you MUST register your product"
"please tell us your full legal name, your date of birth, your address, your marital status, your appliance purchasing preferences, the gender and age of your dependents, your employment status, your income, your level of education, whether you rent or own your residence, and what activities your household participates in."
And in *very very small text:*
"your answers will be used for market research studies and reports. They will also allow you to receive important mailings and special offers from a number of fine companies whose products and services relate directly to the information provided above."
"please check here if, for some reason, you would prefer *not* to participate in this opportunity."