#photo context/information described here in the tags since there are no longer photo captions

[icewindandboringhorror]

more photo diary posts.. various life images...

#photo context/information described here in the tags since there are no longer photo captions #(from top left to right) Image 1: BIG matcha bubble tea milkshake thing I made lazily by just getting a thing of matcha #ice cream and blending it up then adding some of those bobas you make at home lol.. served in the weird giant wine glass looking thing I h #have. image 2: the moon and two stars (or planets)!! not a very good photo/barely visible but I'm suprised I was able to get anyting #at all. #image 3: one of my WiiFit game scores ghh. A PERFECT score in this game like the minimum you could possibly get though is 15 seconds so #16.9s is VERY close.. ! image 4: some of the eyes I've carved so far out of avocado pits! one of them I even embedded a gem into for #the pupil type part of the eye. I think this is my favorite thing to make so far in my experiments with avocado. I was thinking of making a #whole necklace of eyes or something. #image 5: NASTURTIUMS... MY children.. favorite flowere... #image 6&7 : some little flowers I found in someone's yard. I Just Think They're Neat #image 8: I don't even remember why I took a picture of this it's just at tiny turkey and cheese pinwheel type rolled sandwich thing #maybe because the plate is tiny?? not very notable but. I added it to the photoset when i drafted this a week ago so . keeping it #image 9: a smoothie thing of coconut ice cream and fresh strawberries with some boba #image 10: various sketches from my desk where I jsut draw absentmindedlty on the keyboard tray all the time #if I am allowed to have a white surface near me i WILL draw on it lol #photo diary #eyes tw #eye contact #idk what to tag the eyes as or if it counts since theyre not real it's just painted wood basically? let me know if it should be something #different or another tag

[siliconwebx]

Beginner’s Guide to Image SEO – Optimize Images for Search Engines

Are you looking to improve image SEO on your website? When optimized properly, image search can bring many new visitors to your website.

To benefit from image SEO, you need to help search engines find your images and index them for the right keywords.

In this beginner’s guide, we will show you how to optimize image SEO by following top best practices.

Here is a brief overview of what you’ll learn in this article.

Optimizing your images for SEO and Speed

What is Alt text?

Difference between Alt text vs title

Difference between alt text and caption

How to add alt text, title, and caption to images in WordPress

When to use captions for images

Disable attachment pages in WordPress

Additional tips to improve image SEO

Optimizing Your Images for SEO and Speed

Speed plays an important role in SEO and user experience. Search engines consistently rank fast websites higher. This is also true for the image search.

Images increase your overall page load time. They take longer to download than text, which means your page loads slower if there are several large image files to download.

You need to make sure that images on your site are optimized for web. This can be a little tricky to get used to since many beginners are not experts in graphics and image editing.

We have a handy guide on how to properly optimize images before uploading them to your website.

The best way to optimize images is by editing them on your computer using a photo editing software like Adobe Photoshop. This allows you to choose the right file format to create a small file size.

You can also use an image compression plugin for WordPress. These image optimizer plugins allow you to automatically reduce file size while uploading an image to WordPress.

What is Alt Text?

Alt text or alternative text is an HTML attribute added to the img tag which is used to display images on a web page. It looks like this in plain HTML code:

<img src="/fruitbasket.jpeg" alt="A fruit basket" />

It allows website owners to describe the image in plain text. The main purpose of the alternate text is to improve accessibility by enabling screen readers to read out the alt text for visually impaired users.

Alt text is also crucial for image SEO. It helps search engines understand the context of the image.

Modern search engines can recognize an image and it’s content by using artificial intelligence. However, they still rely on website owners to describe the image in their own words.

Alt text also accompanies images in Google image search, which helps users understand the image and improves your chances of getting more visitors.

Usually, alt text is not visible on your website. However if an image is broken or cannot be found, then your users will be able to see the alternate text with a broken image icon next to it.

What is the Difference Between Alt Text vs Title

Alt text is used for accessibility and image SEO, while title field is used internally by WordPress for media search.

WordPress inserts the alt tag in the actual code used to display the image. The title tag is stored in the database to find and display images.

In the past, WordPress inserted the title tag in the HTML code as well. However, it was not an ideal situation from the accessibility point of view, which is why they removed it.

What is the Difference Between Alt Text vs Caption

The alt text is used to describe the image for search engines and screen readers. On the other hand, the caption is used to describe the image for all users.

Alt text is not visible on your website while captions are visible below your images.

The alt text is crucial for better image SEO on your website. The caption is optional and can be used only when you need to provide additional information about the image to website visitors.

How to Add Alt Text, Title, and Caption to Images in WordPress

Alt text, title, and caption make up the image metadata that you can add to images when uploading them into WordPress.

When you add an image using the default image block, WordPress allows you to add caption and alt text for the image.

It automatically generates a title for the image from the file name. You can change the title by clicking on the edit button in the image block’s toolbar.

This will bring up the media uploader popup where you can enter your own custom title for the image.

You can also edit the alt tag and title for the images that you have already uploaded to WordPress. To do that, you need to visit Media » Library page and locate the image you want to edit.

Simply clicking on an image will bring up the attachment details popup where you can enter title, alt text, and caption.

Note: Changing an image’s alt tag or caption via Media Library will not change it in the posts and pages where the image is already used.

When to Use Captions for Images in WordPress

Captions allow you to provide additional details for an image to all your users. They are visible on the screen for all users including search engines and screen readers.

As you may have noticed that most websites don’t normally use captions with images in their blog posts or pages. That’s because captions are often not needed to explain an image.

Captions are more suitable in the following scenarios:

Family or event photos

Photos that need additional explanation describing the background story

Product image galleries

In most cases, you would be able to explain the image in the article content itself.

Disable Attachment Pages in WordPress

WordPress creates a page for all images you upload to your posts and pages. It is called the attachment page. This page just shows a larger version of the actual image and nothing else.

This can have a negative SEO impact on your search rankings. Search engines consider pages with little to no text as low quality or ‘thin content’.

This is why we recommend users to disable the attachment pages on your website.

The easiest way to do this is by installing and activating the Yoast SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, it automatically turns off attachment URLs. You can also manually turn off attachment pages in WordPress by visiting SEO » Search Appearance page and clicking on the Media tab.

From here, make sure that the ‘Media & attachment URLs’ option is set to ‘Yes’.

If you are not using Yoast SEO plugin, then you can install the Attachment Pages Redirect plugin. This plugin simply redirects people visiting the attachment page to the post where the image is displayed.

You can also do this manually, by adding the following code to your theme’s functions.php file or a site-specific plugin.

function wpb_redirect_attachment_to_post() { if ( is_attachment() ) { global $post; if( empty( $post ) ) $post = get_queried_object(); if ($post->post_parent) { $link = get_permalink( $post->post_parent ); wp_redirect( $link, '301' ); exit(); } else { // What to do if parent post is not available wp_redirect( home_url(), '301' ); exit(); } } } add_action( 'template_redirect', 'wpb_redirect_attachment_to_post' );

Additional Tips to Improve Image SEO

Adding alt tag is not the only thing you can do to improve image SEO. Following are a few additional tips that you should keep in mind when adding images to your blog posts.

1. Write descriptive alt text

Many beginners often just use one or two words as alt text for the image. This makes the image too generic and harder to rank.

For example, instead of just ‘kittens’ use ‘Kittens playing with a yellow rubber duck’.

2. Use descriptive file names for your images

Instead of saving your images as DSC00434.jpeg, you need to name them properly. Think of the keywords that users will type in the search to find that particular image.

Be more specific and descriptive in your image file names. For example, red-wooden-house.jpeg is better than just house.jpeg.

3. Provide context to your images

Search engines are getting smarter every day. They can recognize and categorize images quite well. However, they need you to provide context to the image.

Your images need to be relevant to the overall topic of the post or page. It is also helpful to place the image near the most relevant text in your article.

4. Follow the SEO best practices

You also need to follow the overall SEO guidelines for your website. This improves your overall search rankings including image search.

5. Use original photographs and images

There are many free stock photography websites that you can use to find free images for your blog posts. However, the problem with stock photos is that they are used by thousands of websites.

Try to use original photographs or create quality images that are unique to your blog.

We know that most bloggers are not photographers or graphic designers. Luckily, there are some great online tools that you can use to create graphics for your websites.

We hope this article helped you learn about Image SEO for your website. You may also want to see our guide on how to fix common image issues in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Beginner’s Guide to Image SEO – Optimize Images for Search Engines appeared first on WPBeginner.

😉SiliconWebX | 🌐WPBeginner

#Silicon Web Design #Ahmedabad #India #Web Development #WPBeginner #Silicon URL #Web Site #Cloud Host

[sheilalmartinia]

Beginner’s Guide to Image SEO – Optimize Images for Search Engines

Are you looking to improve image SEO on your website? When optimized properly, image search can bring many new visitors to your website.

To benefit from image SEO, you need to help search engines find your images and index them for the right keywords.

In this beginner’s guide, we will show you how to optimize image SEO by following top best practices.

Here is a brief overview of what you’ll learn in this article.

Optimizing your images for SEO and Speed

What is Alt text?

Difference between Alt text vs title

Difference between alt text and caption

How to add alt text, title, and caption to images in WordPress

When to use captions for images

Disable attachment pages in WordPress

Additional tips to improve image SEO

Optimizing Your Images for SEO and Speed

Speed plays an important role in SEO and user experience. Search engines consistently rank fast websites higher. This is also true for the image search.

Images increase your overall page load time. They take longer to download than text, which means your page loads slower if there are several large image files to download.

You need to make sure that images on your site are optimized for web. This can be a little tricky to get used to since many beginners are not experts in graphics and image editing.

We have a handy guide on how to properly optimize images before uploading them to your website.

The best way to optimize images is by editing them on your computer using a photo editing software like Adobe Photoshop. This allows you to choose the right file format to create a small file size.

You can also use an image compression plugin for WordPress. These image optimizer plugins allow you to automatically reduce file size while uploading an image to WordPress.

What is Alt Text?

Alt text or alternative text is an HTML attribute added to the img tag which is used to display images on a web page. It looks like this in plain HTML code:

<img src="/fruitbasket.jpeg" alt="A fruit basket" />

It allows website owners to describe the image in plain text. The main purpose of the alternate text is to improve accessibility by enabling screen readers to read out the alt text for visually impaired users.

Alt text is also crucial for image SEO. It helps search engines understand the context of the image.

Modern search engines can recognize an image and it’s content by using artificial intelligence. However, they still rely on website owners to describe the image in their own words.

Alt text also accompanies images in Google image search, which helps users understand the image and improves your chances of getting more visitors.

Usually, alt text is not visible on your website. However if an image is broken or cannot be found, then your users will be able to see the alternate text with a broken image icon next to it.

What is the Difference Between Alt Text vs Title

Alt text is used for accessibility and image SEO, while title field is used internally by WordPress for media search.

WordPress inserts the alt tag in the actual code used to display the image. The title tag is stored in the database to find and display images.

In the past, WordPress inserted the title tag in the HTML code as well. However, it was not an ideal situation from the accessibility point of view, which is why they removed it.

What is the Difference Between Alt Text vs Caption

The alt text is used to describe the image for search engines and screen readers. On the other hand, the caption is used to describe the image for all users.

Alt text is not visible on your website while captions are visible below your images.

The alt text is crucial for better image SEO on your website. The caption is optional and can be used only when you need to provide additional information about the image to website visitors.

How to Add Alt Text, Title, and Caption to Images in WordPress

Alt text, title, and caption make up the image metadata that you can add to images when uploading them into WordPress.

When you add an image using the default image block, WordPress allows you to add caption and alt text for the image.

It automatically generates a title for the image from the file name. You can change the title by clicking on the edit button in the image block’s toolbar.

This will bring up the media uploader popup where you can enter your own custom title for the image.

You can also edit the alt tag and title for the images that you have already uploaded to WordPress. To do that, you need to visit Media » Library page and locate the image you want to edit.

Simply clicking on an image will bring up the attachment details popup where you can enter title, alt text, and caption.

Note: Changing an image’s alt tag or caption via Media Library will not change it in the posts and pages where the image is already used.

When to Use Captions for Images in WordPress

Captions allow you to provide additional details for an image to all your users. They are visible on the screen for all users including search engines and screen readers.

As you may have noticed that most websites don’t normally use captions with images in their blog posts or pages. That’s because captions are often not needed to explain an image.

Captions are more suitable in the following scenarios:

Family or event photos

Photos that need additional explanation describing the background story

Product image galleries

In most cases, you would be able to explain the image in the article content itself.

Disable Attachment Pages in WordPress

WordPress creates a page for all images you upload to your posts and pages. It is called the attachment page. This page just shows a larger version of the actual image and nothing else.

This can have a negative SEO impact on your search rankings. Search engines consider pages with little to no text as low quality or ‘thin content’.

This is why we recommend users to disable the attachment pages on your website.

The easiest way to do this is by installing and activating the Yoast SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, it automatically turns off attachment URLs. You can also manually turn off attachment pages in WordPress by visiting SEO » Search Appearance page and clicking on the Media tab.

From here, make sure that the ‘Media & attachment URLs’ option is set to ‘Yes’.

If you are not using Yoast SEO plugin, then you can install the Attachment Pages Redirect plugin. This plugin simply redirects people visiting the attachment page to the post where the image is displayed.

You can also do this manually, by adding the following code to your theme’s functions.php file or a site-specific plugin.

function wpb_redirect_attachment_to_post() { if ( is_attachment() ) { global $post; if( empty( $post ) ) $post = get_queried_object(); if ($post->post_parent) { $link = get_permalink( $post->post_parent ); wp_redirect( $link, '301' ); exit(); } else { // What to do if parent post is not available wp_redirect( home_url(), '301' ); exit(); } } } add_action( 'template_redirect', 'wpb_redirect_attachment_to_post' );

Additional Tips to Improve Image SEO

Adding alt tag is not the only thing you can do to improve image SEO. Following are a few additional tips that you should keep in mind when adding images to your blog posts.

1. Write descriptive alt text

Many beginners often just use one or two words as alt text for the image. This makes the image too generic and harder to rank.

For example, instead of just ‘kittens’ use ‘Kittens playing with a yellow rubber duck’.

2. Use descriptive file names for your images

Instead of saving your images as DSC00434.jpeg, you need to name them properly. Think of the keywords that users will type in the search to find that particular image.

Be more specific and descriptive in your image file names. For example, red-wooden-house.jpeg is better than just house.jpeg.

3. Provide context to your images

Search engines are getting smarter every day. They can recognize and categorize images quite well. However, they need you to provide context to the image.

Your images need to be relevant to the overall topic of the post or page. It is also helpful to place the image near the most relevant text in your article.

4. Follow the SEO best practices

You also need to follow the overall SEO guidelines for your website. This improves your overall search rankings including image search.

5. Use original photographs and images

There are many free stock photography websites that you can use to find free images for your blog posts. However, the problem with stock photos is that they are used by thousands of websites.

Try to use original photographs or create quality images that are unique to your blog.

We know that most bloggers are not photographers or graphic designers. Luckily, there are some great online tools that you can use to create graphics for your websites.

We hope this article helped you learn about Image SEO for your website. You may also want to see our guide on how to fix common image issues in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Beginner’s Guide to Image SEO – Optimize Images for Search Engines appeared first on WPBeginner.

from WPBeginner https://www.wpbeginner.com/beginners-guide/image-seo-optimize-images-for-search-engines/

[unifiedsocialblog]

How to Write Good Instagram Captions: Tips, Ideas, and Tools

Compelling Instagram captions will lead to more engagement. And engagement is one of the key three factors the Instagram algorithm considers when ordering content in users’ feeds.

Get more likes and comments, and your followers will see your photos and videos more often.

Read on for a list of winning Instagram caption ideas and get tips on how to write your own.

Table of contents

What makes a great Instagram caption?

11 tips for crafting the perfect Instagram caption

Instagram caption ideas

Instagram captions tools

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.

What makes a great Instagram caption?

A great Instagram caption will add context, show off your brand’s personality, entertain the audience, and/or compel people to take action. Captions can be up to 2,200 characters in length, include emoji, and up to 30 hashtags. Of course that doesn’t mean your captions should be hashtag-ridden essays stuffed with cryptic emoji messages. As with any piece of good web writing, your Instagram caption should be attention-grabbing and easy to read and follow. It should also speak to the content and the audience.

Here’s how to write your own captions to boost engagement.

11 tips for crafting the perfect Instagram caption

1. Know your audience

Who of Instagram’s 1 billion million users fit your business’ target customer profile? Instagram demographics show us that the platform is used by people in all income brackets, and is slightly more popular among women than it is with men.

But those are the broad strokes. The better you know your audience, the easier it is to tailor your Instagram marketing strategy to their needs and expectations.

To that end, we recommend building audience personas. These archetypes outline basic details about your target customers, their goals, and their pain points.

Our guide to creating audience personas outlines the questions you need to ask yourself to determine who your customers are. How old are they? Where do they live? What sorts of jobs do they have? What do they do outside of work?

Once you know who you’re speaking to, you can answer questions that will inform what you put in your captions:

Will my audience understand this reference?

Are emojis and netspeak appropriate to use here? ¯\_(ツ)_/¯

Do I need to add more context to this post?

Answer those questions, and actioning on the next step will be much easier.

2. Identify your brand voice

If you haven’t identified your brand voice as part of a broader social media marketing strategy, ask yourself: ‘What are the qualities and values I want my brand to embody?’ Make a list and use it to shape your voice.

You might also try jotting down a few adjectives that describe your business and use those to find the right tone. “Bold,” “curious,” and “authoritative” might make sense for a travel brand, for example.

In general, Instagram users don’t expect a formal or serious tone. Of course it depends on the industry and audience, but you should strive to keep things light, use humor where appropriate, and show personality.

The people behind Lego’s instagram account do a great job of this, combining humor and whimsy to tell the brand’s story.

Can you imagine it’s been 50 years since the first LEGOLAND park opened! ???? Where was it again? ???????? #LEGOMinifigures #LEGOLAND #celebration

A post shared by LEGO (@lego) on Jun 7, 2018 at 2:16am PDT

3. Consider length

Remember that most people scroll through their Instagram feeds at a brisk pace. If there’s any doubt as to how long your caption should be, keep it brief. Give context where you need to, but if the post speaks for itself, let it.

Note: for posts in feeds, only the first three lines of a caption will be displayed. For captions longer than three lines, people will have to tap “More” to read the whole thing

If you want your entire caption to display, Instagram recommends using 125 characters or fewer.

Camping with Model X

A post shared by Tesla (@teslamotors) on Jun 14, 2018 at 9:21am PDT

That said, if there’s an interesting story to tell behind the photo, take the the time (and the generous character limit) to tell it.

National Geographic’s Instagram account is one of the best at longer-form captions. As impressive as the brand’s visuals are, the accompanying text always adds value.

Photograph by @PaulNicklen // The relationship between wildlife-based conservation and tourism is a complex one – one that the popular island of Isla Mujeres knows well. Hundreds of whale sharks congregate these warm, tropical waters every summer to feed on plankton and fish spawn. As filter feeders, these docile giants jut out their sizeable jaws and passively filter everything in their path near the waters surface. #FollowMe as @CristinaMittermeier and I, along with @Sea_Legacy, explore the potential ramifications of dealing with hundreds of tourists, and their boats, in these feeding grounds. #Ocean #Conservation #Tourism #Underwater #WhaleShark #Mexico

A post shared by National Geographic (@natgeo) on Jul 21, 2018 at 3:00am PDT

For further reading on this point, check out our guide to the ideal social media post length for every network.

4. Place the most important words at the beginning of the caption

Again, captions are cut off in users’ feeds after a few lines of text, so you need to convey your key point or call to action right away. Put any @mentions and hashtags (more on those later) at the end.

Also, leading with the most important words is just good writing. Hook the reader in and give them a reason to tap “More.”

5. Edit and rewrite

Take your time and don’t be afraid to go through several drafts, especially if your captions are more than a few lines long. Great writing—whether you’re aiming humor or education—takes multiple drafts and edits

Make sure every word supports the content and message you’re trying to convey. Cut out words that are clearly unnecessary to keep it as concise as possible.

You should also have someone else edit your work. A fresh pair of eyes will pick up mistakes you may have gone blind to after spending so much time staring at the text.

With a social media management tool like Hootsuite, you can set up your teams and workflows for post review and approval before any content is published.

More editing tips for social media marketers here.

6. Use hashtags, but use them wisely

Use hashtags that are relevant to your post and target audience. And don’t use so many that they crowd your copy and make it difficult to read.

If you don’t want to clutter your captions, there are two ways to “hide” your hashtags:

Separate your hashtags from the rest of your caption by burying them beneath periods and line breaks. Once you’ve finished composing your caption, tap the 123 key. Select Return and then enter a period, dash, or asterisk. Repeat those steps at least five times. Because Instagram caps off captions after three lines, the hashtags won’t be viewable to users unless they tap the “More” option.

Don’t put hashtags in your captions at all. Instead, write them in the comment section right after you publish the post. Once other people leave a few comments, the hashtags won’t be viewable unless the option to “See all” is selected.

7. Pose a question

One of the easiest ways to get more comments on your photo is by using the caption to pose a question to your followers.

It could be a skill-testing question, an open-ended question, or multiple choice.

Looking for the perfect summer outfit? We’ve put together a list of the best online Korean retailers to shop from this summer! And because we know you’d rather spend your money a cool vacay with friends or on margaritas at the beach, there are some GREAT affordable options. Tap the link in bio to get shopping. Then tell us which outfit is your fave: 1, 2, 3, 4, 5, or 6? ???? ????: @mixxmix_usa @66girls @chuu_official @stylenanda_korea @aland_store @8seconds_official . #theklog #fashion #fashionblogger #kfashion #outfitstyle #outfitinspo #outfittoday #outfitstyle #fashionistas #koreanoutfits #koreanoutfit

A post shared by The Klog (@theklog) on Jun 23, 2018 at 8:02am PDT

You could also use the caption to get tips or recommendations from the audience.

8. Give a shout-out with an @mention

Does your post feature another Instagram user? Include their username in the caption so your followers can check out their profile too.

By mentioning another user in the caption, you’ll likely compel that user—and possibly some of their followers—to comment on, like, or share your content.

This Montreal loft's architecture coupled with simple, tasteful style mix to make a warm, modern, and industrial home. See the full tour via the link in our bio. (Image: @happymagicwindow | Home: @maggwil)

A post shared by Apartment Therapy (@apartmenttherapy) on Jun 22, 2018 at 9:29am PDT

9. Encourage engagement with a call to action

Want to drive engagement? Ask for it by inviting people to leave a comment, tag their friends, or weigh in with an opinion.

Intel’s #CES2016 #Ninebot robot butler wants a new name! Post your suggestions in the comments and we’ll reveal the best name tomorrow.

A post shared by Intel Corporation (@intel) on Jan 8, 2016 at 11:32am PST

Of course, the content of your post will have to be compelling for them to want to do that. So be sure to put your best foot forward before you put your hand out. It will reflect poorly on your brand if you try to solicit engagement but receive only silence in return.

Alternatively, you could make your call to action too good to refuse. Run a comment-to-win contest with a cool prize.

10. Don’t be afraid to use emoji

The animated icons can help draw the reader’s eye in and are a great way to add a bit of personality.

The great marketing showdown: ????️????????️

A post shared by MailChimp (@mailchimp) on Feb 8, 2018 at 3:21pm PST

Emoji can also stand in for entire words, keeping your copy short and fun.

#LoveIsLove is ❤️ is ❤️. #Pride ????️‍????

A post shared by Starbucks Coffee ☕ (@starbucks) on Jun 18, 2018 at 8:18am PDT

11. Try using quotes

Not the cliché inspirational variety, but ones that are specific to the post. Maybe it’s a quote from the person who captured the photo, as GoPro often does with their user-generated content.

#GoPro Featured Photographer: @rorykramer "I am often asked how I got to where I am so quickly in my career.  A few DJs saw my personal youtube videos and asked me to tour with them.  I quit my job on my 30th Birthday and pushed myself every second and every opportunity I got.  I went places on stage I wasn't supposed to be, I shot in a perspective that was different yet true to myself, and I always put my content out the very next day.  Many of my videos I wasn't asked or hired to shoot, I knew I had to get the content in front of the right eyes so I would just shoot it and see what happened.  That resulted in a music video for @avicii , lyric videos for @thechainsmokers , + 2 music videos for Justin Bieber. #Runit" #GoPro #GoProMusic #dvbbs # Settings:  Burst Mode set to 30/3, handheld.

A post shared by GoPro (@gopro) on Aug 26, 2016 at 6:43pm PDT

Or it could be a quote from the person featured in the post, as Nike has done with this video starring soccer star Neymar da Silva Santos.

“If my football brought me to where I am, then I don’t need to change” -@neymarjr #JustDoIt

A post shared by nike (@nike) on Jun 22, 2018 at 12:05am PDT

Instagram caption ideas from the brands that do them best

Now that you know how to write great captions, let’s look at some of the most effective caption types and how successful brands use them to engage the audience.

The follow-the-link CTA caption

Airbnb uses captions to compel followers to click the always-rotating link in their bio for more information, and/or check out their latest Instagram Story.

What started as “A Good Night” became so much more. @JohnLegend turned an intimate poolside concert at a historic Bevery Hills villa into an unforgettable party with a purpose. All fees went to his @letsfreeamerica campaign for justice reform. ⠀⠀⠀⠀⠀⠀⠀ Watch our Instagram Story to see how the night went and click the link in our bio for more #AirbnbConcerts that feature extraordinary artists in unique spaces.

A post shared by Airbnb (@airbnb) on Jun 23, 2018 at 9:26am PDT

The behind-the-scenes caption

Instagram is a great platform for behind-the-scenes content. Lush Cosmetics often explains how their products are made in their captions.

We use real, fresh bananas in our Jungle Solid Conditioner to deep condition and smooth curly, dry, or frizzy hair. #welcometothejungle

A post shared by Lush Cosmetics North America (@lushcosmetics) on Jul 26, 2016 at 4:03pm PDT

The informative caption

General Electric’s Instagram captions are full of compelling facts about science, nature, and company initiatives.

61 GE turbines dot this mountainous landscape in British Columbia, Canada. Part of the Meikle Wind project, these turbines help generate 180 megawatts of renewable electricity, enough to power more than 50,000 homes. But these turbines are not all the same—two different models match local wind conditions to capture energy more efficiently. #Meikle #Canada #renewables #wind #turbines #energysmart

A post shared by GE (@generalelectric) on Mar 26, 2018 at 9:02am PDT

The instructional caption

Tasty, BuzzFeed’s food channel, pairs step-by-step cooking videos with the recipe itself. Simple + useful = a great caption.

Roasted Garlic Parmesan Potatoes Servings: 4 – 6 INGREDIENTS 3 russet potatoes, sliced 4 tablespoons olive oil Salt, to taste Pepper, to taste 2 teaspoons garlic powder 2 teaspoons Italian seasoning 1 teaspoon paprika ½ cup parmesan cheese, shredded Parsley, chopped PREPARATION 1. Preheat the oven to 400˚F / 200˚C. 2. Place the potatoes in a large bowl. Drizzle olive oil and toss to coat. 3. In a small bowl, mix salt, garlic powder, Italian seasoning, and paprika. Sprinkle seasoning on potatoes and toss to coat. 4. Spread the potatoes on a baking sheet. Bake for 30 minutes, remove from the oven, sprinkle with parmesan and pepper, then bake for an additional 20 minutes. 5. Sprinkle potatoes with fresh parsley and serve while hot. 6. Enjoy!

A post shared by Tasty (@buzzfeedtasty) on Sep 6, 2016 at 5:10pm PDT

The contest or giveaway caption

There are few things on Instagram more appealing than the promise of free stuff. If you’re running an Instagram contest, promote it in the caption by explaining to the audience how to enter and what they can win.

Introducing a new take on Secret Santa ????????. Twelve Instagrammers plus all of you. Here's how it works. 1. We'll reveal each Instagrammer's Secret Santa on our feed 2. You tag a friend that you want to surprise in the comments (tell us a little about them) 3. We'll pick one person in each post to receive a gift ————————— To start things off our dear friend @kimathomas got @katewinsy our Cotton Tank and a pair of Leather Street Shoes. Congratulations to @white_lux, your Secret Santa is @carrielondon.

A post shared by Everlane (@everlane) on Dec 15, 2015 at 9:00am PST

The storyteller caption

If your post needs context, then by all means take advantage of Instagram’s generous character count.

You’ll be hard-pressed to find any brand on Instagram that tells more compelling stories than Humans of New York.

“Obama had been president for six days. The old timers in the twelve-step program tell you to associate the memory with something—so that’s how I remember it. The weather was just like this, even though it was November. It was sixtyish degrees. I was sitting on a stoop, having my morning beer and cigarette, and feeling disgusted with myself. I was wheezing so bad that it felt like I’d swallowed a whistle. And I had this moment of clarity. I knew I was done. So I took a couple more swigs, threw the pack of Newports into traffic, and walked over to Project Renewal on 3rd Street. I’ll be ten years sober if I can make it until November 10th. That was my day. And it still is my day. Even if I fail, I’ll remember that on that day I succeeded. And if I did it then, I can do it again.”

A post shared by Humans of New York (@humansofny) on Jun 15, 2018 at 10:33am PDT

The minimalist caption

We’ve already stated it in this post, but it bears repeating: if your content is attention-grabbing and speaks for itself, a short caption is best.

Glowing words from @andrewling ✨

A post shared by Adobe (@adobe) on Jul 13, 2018 at 4:28pm PDT

Instagram caption tools

Here are a few apps and tools to help you write the very best Instagram captions.

Captiona

Captiona will help you come up with ideas for your captions.

It works like a predictive search engine. Enter a keyword that relates to the content, and the app will deliver a list of suggested captions.

While you should always strive for originality, if you’re stuck you can use it as a creative springboard. Riff off the suggestions, but don’t copy them verbatim. Be original to standout from the crowd.

Hemingway app

Named for Ernest Hemingway, the desktop tool promises to make your writing “bold and clear.” It analyzes text and, with color-coded highlights, points out where your writing has become sloppy or indulgent. This allows you to easily cut down run-on sentences and swap out needlessly difficult words for simpler alternatives.

Readability is key, especially on a medium like Instagram where users scroll through content quickly. The Hemingway app will help you craft clear, punchy copy that draws in a scanning set of eyes.

Grammarly

Grammarly will catch errors that most traditional spell check tools miss—everything from inconsistent use of tense to missing commas. The tool will even offer synonym suggestions to help add variety to your writing.

And that’s it. You have the ideas, tips, and tools to write compelling Instagram captions of your own. Now get posting.

Easily manage your Instagram presence using Hootsuite. From the same dashboard that you run all your other social profiles from, you can schedule and publish posts, monitor performance, and much more. Try it free today.

Get Started

The post How to Write Good Instagram Captions: Tips, Ideas, and Tools appeared first on Hootsuite Social Media Management.

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[mediafocus-blog1]

9 search engine optimization tips for higher Google Image search outcomes

New Post has been published on https://mediafocus.biz/9-search-engine-optimization-tips-for-higher-google-image-search-outcomes/

9 search engine optimization tips for higher Google Image search outcomes

While a lot of strength is being spent looking to determine out a way to take advantage of the expected growth in emerging regions like voice seek, there is a far less complicated seek medium that appears to be underutilized: image seek.

According to Rand Fishkin’s evaluation of Jumpshot and Moz information, image seek on Google is the second one maximum pretty used seek platform at the back of Google.Com and it’s far searched more than the remaining Top 10 net homes mixed.

Image searches can be extra huge than you believe you studied According to information from Jumpshot and Moz, Google Images accounts for a widespread number of searches, dwarfing the ones performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made greater than 10 times as frequently as any seek on Bing or Yahoo, and that they constitute greater than forty instances the quantity of searches on Facebook.

The above chart doesn’t present an entire picture of seeking, as it doesn’t encompass search on other media inclusive of voice seek, nor does it cover searches completed within apps. Nevertheless, it makes the point that Google Image seek is a large part of normal seek.

Yet it appears that folks that post photos regularly overlook approaches to applying images to reveal up in seek effects or to draw visitors to their sites. A simple take a look at illustrates how an awful lot opportunity is misplaced. Any Google search for IMG_xxxx wherein the xs represent any quantity among 1 and nine,999 pulls up on average approximately 2 hundred,000 effects. Clicking on the Image tab suggests Google’s image seek outcomes, which likewise presentations infinite images categorized with the uncooked facts file name.

The look for IMG_9998 or another auto-generated call is realistically by no means finished, yet a massive amount of facts has uploaded this manner. The photograph beneath becoming a Google Image seek end result for IMG_9998 and is a product from a retail store that sells footwear, garb, and accessories from approximately 100 brands. The picture report name should have described the product as informal shoes or promoted the store logo or boosted visitors to its page by way of users seeking out the Fred Perry 1934 Collection. Instead, it seems as a result for a query that might in no way be entered.

Thus, these pics that are named via the default raw document name are essentially unlabeled. And document call is just one instance of how pics are often omitted in optimizing for search.

While Google can also analyze the encompassing content and index the image in that context, failing to offer Google with extra statistics that it can use to determine the photograph’s relevance to look queries is a misplaced chance to sell a logo, product, man or woman, event, provider or business. And which means fewer clicks and visitors to the website hosting those pics.

Images are particularly powerful in advertising for retail and consumer goods, as evidenced by way of Pinterest’s limiting personalized customer support to these two commercial enterprise areas. Likewise, Google’s Product Listing Ad categories awareness on retail and customer goods and searches of any of these categories in Google Images bring up a carousel of sponsored purchasing results above the organic outcomes.

Hus, any pics published with the aid of a commercial enterprise related to retail and purchase items have to be in particular aware of optimizing those pictures for natural search. But there are numerous other photography classes to be able to gain from better optimizing. For example, any commercial enterprise that is based on the recognition of individuals needs to take similar steps. Professional businesses which include law corporations and clinical practices have to assume searches of character attorneys and medical doctors by the call for portraits or profile photographs. Venues and locations also are topics that clients need to see pics of. And pictures of completed paintings product including production, fences or indoors design are regularly sought via clients to gauge the first-rate of a firm’s paintings.

Since search ranking is often disregarded and due to the fact there are so many more outcomes supplied on photograph search effects pages, Google Images can help a neighborhood enterprise or its products and services get observed.

Here are some hints to make sure your pics are optimized to take gain of seeking queries carried out in Google Images:

Images that enhance users enjoy are ranked higher by way of Google Google values relevance and great in returning seek outcomes and therefore, person experience remarks is a robust sign to Google for ranking functions. Thus, the more popular a photo and the more clicks it receives, the higher the ranking. Below are a few recommendations for offering an awesome person revel in together with your pics:

Make certain that your snap shots are of excellent nice and are appealing. That might appear obvious, however, move on LinkedIn and see what number of awful profile photos human beings post of themselves. A survey by Shotfarm, which distributes product snap shots for manufacturers, determined that consumers say product descriptions and images are essential to their decision-making, with the big majority of clients announcing they are critical (30 percent) or very crucial (sixty-three percent). In different words, customers extrapolate the exception of a photo to that of the products or services. So better photos increase clicks which will raise the ranking of that image. While overly big image document size hurts page load time, reducing the record size does now not mean you need to sacrifice satisfactory. There are ways to strip out pointless facts and lots of on line gear that can help optimize photographs on your website. Try JPEGMini, PunyPNG or Kraken.Io. While Google doesn’t take the identical liberties in cropping snap shots in search effects that they do with Google profile photographs, it stays crucial to understand how the photograph will look in seek outcomes. Images that don’t match the extra preferred image ratios, along with sixteen: nine or four: three, tend to be resized to fit the one’s dimensions. Also, photographs together with huge group pictures that lose any treasured element whilst decreased to thumbnail length will likely fail to attract interest or clicks.

The above display shot was the hunt end result on Google Images for Dentists in Plano, Texas, and the circled image is an instance of an image that doesn’t assist convert clicks. In this situation, individual head shots or the crew divided into agencies through practices, responsibility or other elements might permit for better images that may be optimized for seeking.

Stock pix are typically easy to discover and often experience faux or insincere. As such, they can harm the element that makes neighborhood organizations most appealing: personalized and pleasant service that is authentic and built on relationships.

The above screen shot become taken of seeking results in Google Images for “Lawyers in Frisco TX.” The rotated picture looks as if an inventory photograph that I’ve visible a dozen times someplace else and is definitely no longer a photograph that appeals to me or makes me want to leave that company or legal professional. So I’m not likely to click on the photograph, meaning Google pictures could decrease the rating of that image as compared to different more appealing pics.

Optimize picture information, labels, tags and descriptors for higher Google indexing and ranking Metadata, labels, and descriptors are all used by Google for indexing functions, so they’re essential in figuring out for Google what your picture is and the context wherein it is used. Better indexing means better ranking in seek results. Below are the main labels, tags, and descriptors that may be customized for every occasion you upload an image for the show to your site and that you must be aware of for rating in Google Images.

Image file call. As illustrated above, record name is the most primary description of your picture that is searchable. Make the call rely on. Alt tags. Alt tags are HTML attributes used to explain your photograph and are utilized in the area of the photo whilst it doesn’t render or isn’t displayed. For example, the text could be displayed by means of a screen reader for the visually impaired, when snap shots are disabled in a browser or whilst the photograph can’t be decoded. An alt tag is a change display of text I the area of the photo. Here’s a greater technical explanation by means of Yoast on how to use alt tags to discover your pics. Captions. Captions are normally the identity or description this is displayed with the photo. Descriptions. The description is a subject that permits for a complete rationalization of the picture and that can offer additional information consisting of hyperlinks. Descriptions are displayed whilst an image within a post or on a domain is clicked on and opened in a separate window. Contextual statistics surrounding the image. Google determines the relevance of photos to search outcomes by way of the context of the entirety else around them together with text content, other photos, photo sitemaps, page name and web page URL. So optimize them all and hold your web page messaging unified and constant. In remaining, visible photographs are handiest becoming more vital in engaging and attaining clients. Some even pin Google’s future on picture technology which includes Google Lens. It’s clear that pics will preserve to play an effective position in supporting corporations and their services or products get found.

Yet too many agencies fail to optimize pictures one by one from the article, internet page or landing web page where they are displayed, and as a result, they lose precious opportunities to promote their logo, save, products or services in seek outcomes. Spend a touch more time in search engine optimization for photos and release the potential returns that such a lot of forget about.

[icewindandboringhorror]

various little Pictures of thinges

#photo context/information described here in the tags since there are no longer photo captions #(from top Left to right) image 1: BABYY!!!!! SON!!!!! HE!!!!!!!!!!!! #image 2: I found a patch of these clovers that were kind of mutated or infected or something? like they were not actually Red clovers #it was patches of totally normal green clovers except every once in a while one of them would have one leave thats red or half red or even #be completely red. AND they were growing near a patch of these wildflower weeds that have red stems to them. so I wonder if it's even poss #ble that maybe some of the red like.. got mixed in with the clovers somehow? a lot of the patches with a few red ones look spotty and unhea #thy so it could have been the sun or something. I dont know how plants work. I just thought it was really cool to find these one or two #special mutant clovers in huge patches of ohtwerise totally normal green clovers.. :0 #image 3: look at these weird round fat baby carrot things... Rotund #image 4: laying out some fabrics for a costume just drafting them and seeing what looks okay in the pile and what doesnt etc. #thats my whole process is just 'throw things into a pile on the floor that look okay and match then put them on eventually' lol #image 5: MORE wii scores lol.. I think this is my best score on this one though. There's 10 little markers you have to select so getting 7 #means I selected more than one per second. #image 6: I couldnt decide which type of muffins I wanted so I just made a batch of plain/vanilla batter and then added things to each littl #section to make multiple flavors without having to actually make a full batch or multiple batters lol. I think it's chocolate swirl (with d #rk chocolate chunks). banana cinnamon. strawberry. normal chocolate. rosemary and lemon. peach. ginger peach turmeric. and #'scraps of the other batters all thrown together' lol. Decent however the random recipe I found online for a basic cupcake batter was #not very good and they were weirdly dense and spongy. #image 7: A PICTURE OF THE dishscapes that I watched and rambled about (to the like 5 of you who saw that post #and read the tags of it lol).... beach houes..I still so much wish I could make my own Fantasy Screensaver Story.. oughh #image 8 & 9: a really cool flower from outside. I like that it has all these weird spindly little things from the center :0 #photo diary