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goodproofingwater · 5 years

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186 and 187 with Noah centineo? I loved your jealous!noah one!

Send me prompts for literally any character to help me lift my writer’s block

“ No strings attached. ” & “ Already? Do I really have that much of an effect on you? ”

[text: Noah]: No strings attached. Not if you don’t want. Promise.

Nervous fingers tapped along the hem of your nighty as you stared down at the message you had just received, soft music and the breeze leaking in from your open window settling you a little. You would never usually be this nervous for an encounter like this - at least you couldn’t remember it this way - but you had gotten out of a long term relationship only a few months ago and this would be the first time since then that you had been with anyone.

It wasn’t just anyone of course. Noah had always been around, had dipped in and out of your friendship group as his schedule allowed him to, and you had been at a party the previous week when he had asked for your number. You had explained that night that you had been in a relationship with James for a long time and therefore it might take you a while to settle into dating, but the evening had quickly descended and before you knew it you were sat on the kitchen counter kissing him as if he was the last source of oxygen on the planet.

You had spent the rest of the week texting none stop, had been refusing his offers to take you on a date but then he had sent you a photo of himself shirtless and..well you were only human. Only three of the six years you had been with James had been sexually active, and so the way that Noah had kissed you at the party had almost got you off and you weren’t about to refuse the chance to sleep with someone so hot. You just had to make sure that he knew that sex is all it was. Your thighs had clenched at the agreement, and he was (predictably) willing.

Still, it made you nervous when you heard a car pull up outside of your apartment, and you knew that if you thought too much it was going to ruin it.

When the soft knock manifested at your door, you had already shed yourself of your nighty, black lace panties and bra the only thing that covered you as you opened the door to him and his eyes grew wide at the sight.

“Well shit, you don’t mess around…” He smirked in a way that almost made your knees buckle and walked into your apartment with purpose, his hands immediately holding both sides of your face, your lips meeting as they had done the week before.

Deft fingers moved to push his jacket from his shoulders, his shirt over his head before he picked you up by your thighs and set you on the kitchen island, your lips leaving his only to concentrate on pulling his belt from his waist.

He immediately busied his hands by pulling you closer to the edge of the counter, long, delicious fingers running along soaked lace and he groaned at the feeling of just how aroused you were for him.

“Already?” He smirked, the leather and metal hitting the tiles causing his eyes to falter from yours for only a moment, “Do I really have that much of an effect on you?” His fingers pushed lace to one side and ran softly against your dripping center, a moan leaving your lips as your brow furrowed at the feeling of being touched so well after so long. One long finger pressed inside of you to the knuckle and was shortly joined by the second, “God you’re so wet..”

“Fuck Noah…” You groaned against his lips as his fingertips pressed up against your spot and you were sure you were going to cum embarrassingly quickly.

“Let’s get you to the bedroom before you make a mess in the kitchen…”

#Anonymous #noah centineo #noah centineo imagine #thank youuu!#had to cut this short or it was going to be reeeeal long #blurbs

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tabloidtoc · 5 years

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In Touch, April 8

Cover: Meghan Markle and Prince Harry will name their baby girl after Princess Diana

Page 1: Contents

Page 2: Who Wore It Better? Elsa Hosk vs. Danielle Campbell, Adriana Lima vs. Dree Hemingway, Morgan Stewart vs. Jasmine Tookes

Page 4: Down-and-out Tori Spelling rents $13K-a-month house

Page 5: Brad Pitt and Leonardo DiCaprio in movie poster for Once Upon a Time in Hollywood don’t look like themselves, Lucy Hale goes brunette, Ben Affleck admits the reaction to his back too hasn’t been positive, Chrissy Teigen tells an onliner that after kids you don’t want to see her in a bikini, there are 432 minutes left of Games of Thrones

Page 6: Crib of the Week -- Bruce Willis’ Brentwood mansion, find love with Vinny Guadagnino and “Pauly D” DelVecchio, Jenny McCarthy slams Barbara Walters

Page 8: Stars who give out spoilers -- Sylvester Stallone, Mark Ruffalo, Sophie Turner, Rachel McAdams, Will Smith, Tom Holland, Kate Middleton stealing Lisa Vanderpump’s style

Page 9: Man Candy of the Week -- Anthony Joshua, Winner of the Week -- Call Me By Your Name fans will be getting a sequel written by Andre Aciman, Loser of the Week -- Ramona Singer forced to aologize after claiming Bethenny Frankel’s late boyfriend Dennis Shields was on drugs before he died

Page 10: Oh Baby -- Kylie Jenner and daughter Stormi, Kourtney and Kim Kardashian with kids Reign and Saint and Chicago and Penelope and great-grandmother Mary Jo Campbell

Page 11: Hilary Duff and daughter Banks, Jamie Lynn Spears and Jamie Watson’s daughter Ivey, Jessie James Decker and Eric Decker’s son Forrest turns 1, Katherine Heigl and Josh Kelley’s daughter Adalaide turns 7, Ronnie Ortiz-Magro and Jen Harley’s daughter Ariana turns 1, Paula Patton and Robin Thicke’s son Julian turns 9

Page 12: Up Close -- Ben Affleck and kids Samuel and Seraphina

Page 13: Jennifer Lopez, Prince Charles shirtless with wife Camilla, Amy Poehler

Page 14: Hairy Situations -- Ellen DeGeneres and Olivia Wilde cut Jason Sudeikis’ hair, Channing Tatum goes blond, Nicole Richie, Gilles Marini gets a trim

Page 16: Tom Hanks as Mr. Rogers, Busy Philipps and Lisa Rinna, Queer Eye’s Tan France and Jonathan Van Ness and Antoni Porowski and Karamo Brown

Page 18: Alex Rodriguez and Jennifer Lopez, Rami Malek filming Mr. Robot, Clueless reunion with Alicia Silverstone and Donald Faison and Breckin Meyer and Paul Rudd

Page 20: Pregnant Amy Schumer on Seth Meyers, Heidi Pratt and Kristin Cavallari, Lupita Nyong’o

Page 22: The Bachelorette alum Becca Kufrin and fiance Garrett Yrigoyen at Chippendales, Lucy Hale and Zane Holtz filming Katy Keene, Reese Witherspoon and son Tennessee

Page 24: Willow Smith, Miley Cyrus, Donnie Wahlberg filming Blue Bloods

Page 25: Ariana Grande

Page 26: Colton Underwood and Cassie Randolph

Page 28: Kids’ Choice Awards -- Will Smith gets slimed, Chris Pratt gets slimed, Adam Sandler gets slimed, DJ Khaled gets slimed, Frankie Grande

Page 29: Candace Cameron Bure and Andrea Barber and Jodie Sweetin, David Dobrik and Josh Peck and Kiernan Shipka, Taylen Biggs, Jojo Siwa, Jennifer Hudson, Lana Condor and Noah Centineo

Page 30: Cover Story -- Meghan Markle and Prince Harry’s moving tribute to Princess Diana

Page 34: College Admissions Scandal -- Lori Loughlin’s daughter who lost sponsorships is blaming her parents and others of making her life hell and thinks everyone is just jealous

Page 35: Felicity Huffman’s daughter Sophia is mortified by the scandal and loves school and feels she didn’t do anything wrong

Page 36: Jessica Simpson’s baby joy over daughter Birdie Mae Johnson

Page 38: Gwen Stefani tells Blake Shelton she can’t marry him until she gets her marriage to Gavin Rossdale annulled by the Catholic Church

Page 40: Lady Gaga’s hot new romance with Jeremy Renner

Page 41: The truth behind Wendy Williams’ relapse, Selena Gomez dating a mystery man, Star Sightings -- Annalynne McCord, Cuba Gooding Jr.,Agnez Mo, Katherine Schwarzenegger, Casey Madden and Theresa Travis, Blind Item

Page 42: Jennifer Lopez wants a cheating clause in her prenup with Alex Rodriguez, Hailey Baldwin and Justin Bieber fighting because he won’t wear his wedding ring

Page 46: Julianne Hough on her marriage and big career news

Page 48: Their Best Summer Bodies -- Jennifer Lopez, Elizabeth Hurley, Julianne Hough, Halle Berry

Page 50: Fashion Radar -- Ashley Graham is a bold beauty

Page 54: Beauty -- Add flair to hair -- Dakota Fanning, Lupita Nyong’o, Kendall Jenner

Page 55: Jenna Ortega, Camila Mendes, Alexa Chung

Page 56: Did I Really Do That? Eva Green, Drake Bell, Lauren Ash

Page 58: Sneak Preview -- Keeping Up With the Kardashians

Page 60: What Team Are You On? Chad Johnson

Page 61: Blast from the Past -- The cast of 10 Things I Hate About You on its 20th anniversary -- Heath Ledger, Julia Stiles, Joseph Gordon-Levitt, Larisa Oleynik, Gabrielle Union, Andrew Keegan, David Krumholtz, Susan May Pratt

Page 62: Animal Overload

Page 63: My cat looks like Kirsten Dunst

Page 64: My Night at Home -- Heather McDonald, Guess Whose Podcast -- Alec Baldwin, Anna Faris, Macaulay Culkin, Amy Schumer, Dax Shepard, Topher Grace

Page 66: Double Take -- Dwayne Wade and Gabrielle Union

Page 68: Horoscope -- Aries Sterling K. Brown

Page 70: Top 10 Hottest Williams -- Billy Eichner, Will Yun Lee, Billy Campbell, Billy Magnussen, Bill Skarsgard, Prince William, Will Chalker, Will Smith, William Levy, Liam Hemsworth

Page 72: Last Laughs

#tabloid #meghan markle #duchess meghan #prince harry #princess diana #jessica simpson #rami malek #mr. robot #miley cyrus

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noahcdaily · 6 years

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Noah Centineo, Shameless Heartthrob

My date with the best thirst architect the internet’s ever seen.

Now, I put my hand here,” Noah Centineo instructs as he slides his hand in the back pocket of my jeans. “And then we walk a little, like this.” He leads me around the Coney Island Aquarium like that: hip to hip, smiling at each other, his hand, to reiterate, in the back pocket of my jeans. I’ve just shamelessly asked him to re-create his signature move from Netflix’s To All the Boys I’ve Loved Before, an adaptation of Jenny Han’s YA novel, in which he plays Peter Kavinsky, the high-school jock at the center of the film’s romantic plotline. I watched the movie and mentally flagged this scene — where he’s trying to convince a cafeteria full of students he’s dating the protagonist, Lara Jean Covey (Lana Condor) — as the one that made me wonder, Who is that guy? It’s a moment that belongs in a clip reel of classic, chemistry-laden movie moments, and I, a journalist, wondered if it could inspire the same feelings when executed in real life.

Centineo tells me how he totally improvised the move during filming. It was a thing he used to do with his ex-girlfriend. They’d be walking around, like we are now, and he’d realized he could sort of dance her around by the pocket and turn her, “just like this,” and boom, propelled by just a tug on my pocket, I’m suddenly facing him. We’re pelvis to pelvis. He’s smiling, comfortably, and I’m confronted with his hazel eyes, the scent of clean laundry, and pure pheromones. I sort of squeal, I think? Who can say, because I definitely black out for a second.

If I seem thirsty, well, isn’t that the point? At 22, Centineo is the most effective, addictive sort of heartthrob: the kind who absolutely loves being one, the kind who does everything in his power to make us thirst harder than we’ve ever thirsted before — and, yeah, it works. When the movie came out in August, Noah Centineo was immediately, breathlessly given the title of Internet’s Boyfriend. Now, with his second Netflix rom-com, Sierra Burgess Is a Loser, in which he plays yet another lovable, evolved jock, Centineo has graduated to full-on cultural obsession.

In less than a month his Instagram followers went from just under 800,000 to 9.5 million. In the movie, his character drives crosstown to buy his love interest her favorite Korean yogurt drinks — and no joke — Yakult stock has been going up. This man’s floppy hair is actually driving the market. He’s been stalked by fans and now employs an omnipresent security guard named Dave. He’s been the subject of a leaked nude scandal (“I understand why you have to ask that question,” he demurred when I asked him about a certain video that’s been making the rounds. “I just hope you understand why I’m not gonna answer it.”). His Twitter mentions are an anthology of fantasies — some chaste and some really not — written by women of all ages. “Tell them all to hit my line,” he says with a laugh.

We decide to tour the aquarium, where I’m idly waiting for him in the lobby when he walks in shirtless. Shirtless. Without a shirt. Holding his black T-shirt in his hand, instead of wearing it on his torso, which I can see right now. With my eyes. He has a real reason. He’s just been outside, taking pictures on a boardwalk in nearly 100-degree weather. But even with a rational explanation as to why he has no shirt on, the entrance is so on the nose it’s almost ridiculous: a smoking-hot leading man, walking into a room sweaty and half-naked. It’s like there should be a slowed-down frame rate, a treacly indie-pop song playing, a zoom-in of my pupils turning into those hunga hunga hearts. He hands his ticket to the woman at the front desk and apologizes, for some reason, for his bare chest. She makes him put his shirt back on, and greets me with a smile so huge, I can assure you he has zero cavities.

Even offscreen, Centineo, I observe immediately, has that whole thing. It wasn’t just good directing or the right song cued at the right moment that created the effect. He has all the qualities deemed necessary by early-in-life fans of Teen Bop and Devon Sawa at the end of Casper: white sneakers (Vans, of course), an easy charm, and a tendency to play it fast and loose with knowing, meaningful eye contact that says “I see you.” He knows the right way to lean against a wall, how to twirl a specific clump of hair so it slouches over one eye. He’s even got an imperfection you can moon over: this tiny scar on his chin from where his dog tried to rip his face off when he was a kid. When he greets me with a hug, it’s the kind of genuine, intentional, full-body contact that makes me feel like he’d write me a letter every day and build me a house.

“I’ve always played the love interest,” Centineo says. “I’ve trained for it for a while. These roles are just molds I can pour myself into.” He grew up in Miami, with a few years’ interlude in Park City, which he hated because he never felt like he fit in. He started acting as a preteen when he attended a general casting call sort of on a lark, but he enjoyed it so much he eventually dropped out of his Boca Raton high school sophomore year and moved to Los Angeles with his mom to pursue it full-time. Since then Centineo’s been playing graduating levels of “crush”: first on a tween-friendly Disney show Austin & Ally, then on a teen-friendly Freeform show, The Fosters, and now for admiring audiences of all ages on Netflix rom-coms (To All the Boys, Sierra Burgess, and one deep cut for the algorithm-determined real fans, SPF 18.)

“I like this rowboat. Do you want to sit in this rowboat,” he asks, upon discovering a fake rowboat stuck in the corner of an exhibition about ponds. (Fake rowboat, a move.) Ever the leading man, he gets in first to steady the fake boat, and helps me in. Then, he directs yet another adorable moment for us, and starts rocking the boat back and forth, like we’re on a real pond, laughing this huge, full-throated laugh like the only thing he’s ever wanted to do was crouch in a plastic rowboat with me. And even though we both know the answer to the question, I ask, “Why do you think everyone is going nuts over you right now?”

“People love love,” he says, and begins to explain how both of his recent movies “empower” people. “I think these are just great examples of feel-good films, how could you not like something that makes you feel good?”

He stops talking and looks at me, a little concerned. “If you’re still warm, we should move,” he suggests, perhaps noticing the sweat pouring from my forehead and rolling down to my chin. It’s such a hot day, even the AC inside has given up. “I just want you to feel comfortable,” he says thoughtfully, adding, “Don’t worry, I also sweat like a motherfucker.”

It’s now his mission to find the coolest spot in the aquarium. He leads me down some stairs, back up the same stairs once he realizes they lead to a bathroom. We go around all the exhibits, while he looks up at the ceiling, in the corners, searching for an air vent, determined to find the perfect spot to get the full blast. We finally do. “Can you feel it?” he asks, one last time, before he seems satisfied, parked in front of a manmade reef. It’s a specific sort of gallantry I recognize from his roles, the ones he describes as manly and masculine, but also “sensitive, emotionally intelligent, loving, nurturing, and protective.”

“That’s just what a great man is in life and in general,” he shrugs. In his two most well-known parts (both of which occurred in the past month) he plays an updated version of a familiar type of crush. In To All the Boys, a lacrosse player who loves Fight Club but drinks kombucha and falls for the film’s Korean-American protagonist. In the other, Sierra Burgess, a quarterback who thinks the cheerleader is way hot, but instead falls for the brainy girl who catfishes him. In both, he displays a preference for the unexpected love interest. In both, he drives a Jeep Wrangler, the preeminent car of teen crushes. He’s not the mysterious, brooding type à la Robert Pattinson in Twilight, he doesn’t have the cold, intellectual appeal of Timothée Chalamet’s character in Lady Bird. He’s not pure Zac Efron dumb-hot-frat boy or even the misunderstood, sexually experienced bad boy like the ones Adam Driver plays. What Centineo does well — and what nobody has really done with such conviction since Freddie Prinze Jr. — is play a simple, suburban-mall kind of crush with Stanislavski dedication. That’s it. He’s just fully nice and hot at a time that feels like “nice and hot” is a rare resource. He’s a throwback to a more classic sort of wish fulfillment.

In fact, Centineo can see a whole career based around this: being good at love. He imagines all the potential types of roles he can explore: romantic dramas, other types of rom-coms, action romantic comedies, edgier, more toxic and dangerous types of love. “There’s so many degrees to love. I think I have a lot more to offer the space,” he says. He’s got a few projects lined up already, most notably a movie coming out in 2019 called The Stand-In. He plays a post-grad who launches a start-up, which requires him to loan himself out as a fake boyfriend.

“Whoa whoa! That motherfucker just came through so quick! He ran up on us with his boy.”

Centineo jumps back and marvels at some large fish that just came swimming right at his head. He makes a kissy-fish face back at the fish. What a lovely time we’re having. Looking at fish! Then he points to a placard and carefully reads out the description for Slippery Dick, a type of fish native to this particular tank, and chuckles. Then I read one about the French Grunt. I have no idea what’s going on. I point to a particularly fascinating fish, and he leans in to see, angling his head so his hair brushes my hand. Our arms accidentally touch.

“How’d you get so good at flirting,” I’m compelled to ask.

“Am I flirting?” he laughs and leans and looks down at the floor. “I don’t know — I’m fucking so romantic. Like, such a romantic — it’s not even funny. I can’t help it. I swear to God, like, every day, the majority of my day is sentimental. You know, I’m thinking about past relationships I’ve been in, how I miss them so much or what I would do different, or why I wanna be with them again, or just moments I’d like to go back to or I know why I shouldn’t go back, and then you know, it’s just constantly love, love, love.”

He’s a Taurus, ruled by Venus, he offers by way of explanation. “That means a couple things: one, like I need a lot of nurturing, and two, Venus is love, I’m ruled by love.” His favorite movie is Gaspar Noe’s Love, his favorite feeling is being in love (which he has been, twice). I bet if you could cook Love and serve it over pasta, it would be his favorite meal. He lives, breathes, and expels love. His Instagram is a steady stream of soul-baring, puppy-dog-eyed selfies — “I’m pretty vain,” he jokes. His Twitter alternates between sort of yoga studio platitudes and vague flirtations like “Fuck…you’re so cute,” or, more in line with my personal interests, “THE BLACKER THE BERRY.”The messages are to nobody specific, he says — he’s single right now — they could be to somebody he just met, or he met before, or he saw across the room, or just to everybody.

Dating is going to be hard for him from now on, he suspects, even though he really doesn’t want to change how he pursues someone he likes (open-heartedly, passionately, purely) but he’s started worrying about the reasons people want to date him. Is it just because he’s more famous now? Do they just want to date Peter Kavinksy? But are Kavinsky and Centineo really so different? “I’m definitely not as innocent—” he says, with a gaze, because why say anything if you aren’t going to commit.

Centineo continues to list the differences, both philosophical and material: He’s more apt to jump out of a plane or just sit in nature than his characters. He doesn’t live in the suburbs, he lives in Los Angeles with his older sister and her boyfriend. He likes yoga and martial arts. He parties with friends. He starts every day at 6 a.m. with oatmeal, the recipe for which he begins detail, slowly: “I do Irish steel-cut oats, I do almond butter, coconut butter uh, coconut oil, honey, uh, chopped bananas, and, and, uh, like, hemp granola,” and I’m struck with this familiar feeling of being completely entranced by a man saying absolutely nothing interesting to me, which, oh right, yes, is infatuation.

#do people like these #will i post them more?#noah centineo #interview #the cut #140918 #september 18 #2017

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bapakharyoso · 5 years

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This past February inside a cavernous Los Angeles soundstage, Brockhampton [1] 's Kevin Abstract was waltzing through a studio full of 3,000 poppy flowers as Nina Simone echoed throughout the space. "It was a beautiful moment," says director Jonas Lindstroem. "A lot of what we shot had a theatrical quality on set. You almost felt like you were in a play or opera."

This past February inside a cavernous Los Angeles soundstage, Brockhampton[1]'s Kevin Abstract was waltzing through a studio full of 3,000 poppy flowers as Nina Simone echoed throughout the space. "It was a beautiful moment," says director Jonas Lindstroem. "A lot of what we shot had a theatrical quality on set. You almost felt like you were in a play or opera."

Lindstroem was capturing Abstract as part of Calvin Klein's viral global brand campaign dubbed I Speak My Truth in #MyCalvins, which featured Abstract alongside a host of the buzziest young names in culture, from a shirtless Shawn Mendes[2] to Billie Eilish[3] on a tower of clouds, as well as A$AP Rocky, Troye Sivan and Kendall Jenner. Launched via a meticulous, multi-layered rollout of 21 spots -- which included personal narratives from each person -- and one epic ad featuring the entire cast, the massive campaign also boasted images shot by the photographer Mario Sorrenti.

"This campaign is such an important moment for the brand," says Cedric Murac, Calvin Klein's executive vice president of global creative. "The talent is so diverse. Because of that, the campaign resonates with so many different audiences. It is moving to see its content all over the Internet, but also to see the conversation it has evoked. To me that is the most important."

Calvin attracted an A-list roster of musicians for this campaign, but that's nothing new for the brand; It's a tradition dating back to Mark Wahlberg's now-iconic 1992 turn as a Calvin model (back when he was best known as rapper Marky Mark) and extending to 2017, when a tattooed Justin Bieber donned the famous underwear. "The cast for this campaign was chosen for their talents and the ability to be honest with themselves," says Murac. "They made this campaign what it is, some by being front and center with their personal narratives that haven't been given much of a platform in traditional media, and others who are already well-known but revealed a very personal, raw side that they've never shown."

Lindstroem is no stranger to high profile gigs (he directed campaigns for Hermes and Beyonce's Ivy Park, as well as Kendrick Lamar's video for "Element," after all), and he dove into brainstorming with Calvin around late December of last year. "First of all, it was exciting because Calvin Klein is a brand like no other," he explains of the company's storied history. "My perspective as a director is to continuously reshape and bring it all into our current time. What does gender and sexuality mean now and how does it translate to the brand? I was excited to push it all further." With the gargantuan task of crafting 22 scripts, Lindstroem says he and the team collaborated on at least double that amount, which provided a creative playground for the director. "We'd go back and forth fine tuning, trying to give the whole project all of these different layers while still unifying it with a visual approach. They came with a clear idea of what they wanted, but how to give it life and shape it all was a really open process. It was quite a joy to develop these films together."

After over a month of preparation, the campaign was captured over five short days in mid-February. "We shot two films per celebrity, which is four films a day jumping from scenario to scenario and idea to idea," says Lindstroem. "We tried to use our time to really craft each idea individually because that was important to me." Lindstroem points to the rapper Chika Oranika as a highlight. "I think she's one of the most inspiring people I've ever met," says Lindstroem of Oranika's spots, including one where she delivers a poem and another when she's sprawled out on a couch. Adds Murac: "Chika wrote the lyrics for her video and as we were filming she made me cry. Hearing her story and seeing her share it in that way was very emotional and it made me realize that every one of this incredible cast connects in their own way."

An overarching goal was to shoot as much as they could without faking any of the imagery. That included bringing those aforementioned few thousand poppies into the studio for Abstract, as well as casting a crowd of 300 people for Troye Sivan to float over while Berlin techno blared. "It's really tricky to single one moment out," says Lindstroem. "Seeing Kevin for the first time in the flowers was an epic moment, but also how Bella Hadid was so effortless on that horse. All of these things really had scale and I think you can see that and feel that. They're not just standing in front of a green screen."

Part of the equation was Sorrenti, the Italian photographer and longtime Calvin collaborator who was the eye behind its instantly viral shots of the shirtless Mendes and the actor Noah Centineo. "Developing imagery for Calvin Klein has always come easily for me," says Sorrenti of the task. "Even though it was such a huge production we were able to create a really intimate environment where everyone felt comfortable and inspired."

With reams of content under their belt, a three-month post-production process commenced with the team combing through all of the footage they produced shot by shot. "We had all of this content sitting under our fingertips, so it took a long time to show it to the world," says Lindstroem. One key decision during the editing process was placing Billie Eilish's thumping "Bad Guy" as the soundtrack for the centerpiece ad that features the cast of the campaign, a choice made well before the single vaulted up the charts. (It's currently No. 4 on the Hot 100.) "Billie's album still hadn't been released," says Murac of choosing the future hit. "When we were finishing the edit for this campaign, her team kindly offered us a preview to a couple tracks. As soon as we heard 'Bad Guy' we knew it was the one; the energy instantly felt right."

When the campaign initially dropped, it was anchored by Sorrenti's smoldering pictures of a shirtless Mendes which the pop star promptly posted to his Instagram to the tune of nearly seven million likes to date. The rest of the campaign merited a similar amount of attention, with the Internet marveling at the centerpiece spot featuring the entire cast. "When we were rolling out and saw the reactions to each individual piece, it's clear they all related to a different kind of audience and mean something different to everyone," muses Lindstroem of the campaign's inherent viralness. "That's the strong point of it; you can see yourself in it in one way or another. I think that's a reason why it developed this kind of scale with the audience."

References

^Brockhampton (www.billboard.com)

^Shawn Mendes (www.billboard.com)

^Billie Eilish (www.billboard.com)

PAGE 2

#Behind the Seams of Calvin Klein's Viral 'I Speak My Truth' Campaign - Billboard

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theconservativebrief · 6 years

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Bad boys are over. Man-children are over. Lovable losers are over. The women of America are too busy being re-traumatized by the discourse of #MeToo over and over again to want to fantasize about doing the enormous emotional labor required to heal troubled men of their wounds and shape them from tortured frogs into perfect Prince Charmings.

No, instead, American pop culture has officially entered into the era of the wholesome bae. Which is to say that this is Noah Centineo’s universe now, and the rest of us are just living in it.

More accurately, it is Peter Kavinsky’s universe. Peter Kavinsky is the character played by Noah Centineo in Netflix’s breakout high school romantic comedy To All the Boys I’ve Loved Before. He is the crush object of the summer, and like all great fictional crush objects before him — Jake Ryan, Jordan Catalano — he is known universally by his full name.

In the brief time since To All the Boys premiered, Peter Kavinsky has become iconic for his wholesomeness: his willingness to drive all the way across town to get Lara Jean her yogurt smoothies, his decision to drink kombucha at a house party because he’s driving and also it’s supposed to be good for your digestion, his instinct to keep the popcorn bowl from getting overturned in a middle of an impromptu pillow fight.

Peter Kavinsky is beloved because, unlike his predecessors, he is not actively a bad person, and that is still new and exciting in the world of teen movies. He is not performatively woke or intellectual or tortured or given to especially grand gestures, and that is what makes him appealing: He is most celebrated for reliably doing small things, for showing up, for exuding a sense of honest wholesomeness.

But Peter Kavinsky is fictional, and as such, his ability to spin out endless new content for the internet to sigh over is limited. Noah Centineo, on the other hand, is a real person who can fuel endless new GIFs, one who is taking full advantage of his rise to fame to energetically pursue the mantle of the internet’s most wholesome boyfriend. His media strategy since the premiere of To All the Boys seems to be pointed with military precision toward the archetype of the moment.

Like his most famous character, Centineo is not trying to be especially woke, or especially intellectual, or especially artistic, or especially cool. He’s going for a much more basic appeal, like a Tiger Beat cover star who is not entirely asexual: the emotionally healthy soft jock. The wholesome boyfriend. He is a hot guy who is also reliably nice. That is his whole thing, and it is damn effective.

When To All the Boys came out, Centineo picked up a million Instagram followers overnight. Within a month, he’d gone from 800,000 followers pre-To All the Boys to 9.5 million. Now he’s at 12.8 million. His fan base is so fervent that he had to devote part of an interview with Jimmy Kimmel to politely asking them to stop following him around in real life. “I love your love!” he said. “Just don’t follow me.”

Centineo’s rise to fame is a kind of case study in the appeal of the wholesome internet boyfriend, and why this archetype has taken on a particular urgency here in the draining final months of 2018. Here’s how you become the central crush object of the internet in record time, and where you go next.

The first stage in Centineo’s conquest of the internet’s collective heart was to create a certain slippage between himself and Peter Kavinsky. To All the Boys fans were all reliably swooning over the same three Peter Kavinsky moments — the time he has his hand in Lara Jean’s back pocket and then kind of twirls her around, the whole thing with the popcorn and the pillow fight, the time he bashfully splashes her from the hot tub — and within days of the movie’s release, director Susan Johnson had said in interviews that all three moments were Centineo’s idea. Peter Kavinsky might be fictional, the publicity narrative suggested, but the man behind his best moments was actually alive.

The To All the Boys press team also began to heavily imply that maybe Centineo and his co-star Lana Condor were in love in real life, too. (Lana Condor has been with her boyfriend for years and said so, but that didn’t stop a fun press narrative from building.) The adorable picture of Peter and Lara Jean cuddling that appeared in the movie was actually a behind-the-scenes picture of Centineo and Condor napping between takes, it was revealed. Centineo and Condor referred to each other as “the love of my life” all over social media.

“I love Noah. I think he’s the greatest guy in the world. I mean who wouldn’t?” said the prescient Condor to Elle. “He’s the internet’s boyfriend.”

BuzzFeed’s AM to DM morning show got to the heart of the question: Are people thirsting over Peter Kavinsky or Noah Centineo? “As a genius once said, ‘Why not both?’” responded internet thirst expert Nichole Perkins.

While the line between the Peter Kavinsky character and the Noah Centineo public persona became steadily blurrier, Centineo himself was busy on a press tour, giving interview answers that could have been mathematically calibrated in a lab as the perfect good-girl bait.

Asked to describe his perfect date, Centineo volunteered a story about a time he swapped books with a girl and just spent three hours reading with her.

how is this kid real??? like???? i mean???? i would die???????? someone take me on this date like today?????????????????? pic.twitter.com/jii46EQMPs

— Preeti Chhibber @ NYCC oh god too soon tho (@runwithskizzers) August 29, 2018

Asked how he got so good at flirting by Allison P. Davis for the Cut, he delivered this impromptu monologue on the nature of love:

Specific or even all that interesting? Not really. Kind of basic? Extremely. But that, after all, is part of the point: the wholesome boyfriend doesn’t have to rise above basicness. He just has to love love, without cynicism or irony. He’s the hot guy who is also consistently nice, who is aware of his emotions and unashamed of them.

Centineo kept hitting his wholesome boyfriend marks with the relentless force of someone who sees his route to superstardom and will not be stopped. He showed up shirtless to an interview and did it without coming off as a complete douche. He did a puppy interview for BuzzFeed, and a perfect boyfriend video for Elle that also had some puppies because look, why not. He became so relentlessly wholesome that not even a leaked nudes scandal could hold him back.

Currently, Centineo’s gone about as far as Peter Kavinsky can take him, and as with any star on the brink of overexposure, he’s facing a certain amount of backlash. The staff of Jezebel has formally dissolved their relationship with internet boyfriend Centineo — “Whatever we (the staff of Jezebel as a whole) had with Centineo (who has never met any of us, to the best of my knowledge), it’s OVER” — citing in part the extreme basicness of his social media presence (the boy loves an inspirational quote). In a recent New York Times profile, his single-minded push for attention was just on the verge of coming off as desperate rather than endearing.

At Lainey Gossip, Kathleen Newman-Bremang is reading the warning signs. “Internet Boyfriend is a designation you get on the come-up,” she writes, citing the previous examples of Michael B. Jordan and Tom Hiddleston. “You either leverage it in your favour (MBJ) or get so drunk off its power you try too hard and become a caricature of yourself (Hiddleston). Where will Noah Centineo fall?” Being the internet’s flavor of the month is not exactly a recipe for career longevity.

But for the moment, Centineo’s month is not over. He remains on top of the world, at the pinnacle of internet boyfriend-ness. The Cut has proclaimed him “the best thirst architect the internet’s ever seen,” lauding his “Stanislavski dedication” to playing “a simple, suburban-mall kind of crush.” GQ looked into what all the fuss was about and came to a simple conclusion: “America Is Horny for Wholesome.”

One of the side effects of the increasingly public gender struggles of the past few years is that they’ve made a lot of previously attractive romantic archetypes seem a lot less appealing than they used to.

How do you sigh over the Johnny Depp-like wounded bad boy when actual Johnny Depp maybe beat his wife? How do you swoon for the stalwart Mel Gibson-like action hero when actual Mel Gibson is on tape telling the mother of his child she deserves to be raped? How do you root for the sweet shy geek to get the hot girl to notice him when shy geeks are joining the incels because they can’t get hot girls to notice them?

In a time when the world is getting ever scarier, and a little romantic escapism would be a welcome refuge from thinking about whether we’re about to put a second man accused of sexual misconduct on the Supreme Court or we’re going to wake up to find that we are in a nuclear war with North Korea, it’s getting harder and harder to find a romantic fantasy that still feels safe.

That’s part of why To All the Boys, with its relentless tenderness and sincerity, became the kind of movie that people watch over and over again on a loop. (“I never rewatch movies,” people keep telling me, “but I watched it twice.”) Its entire ethos is that of nice, kind people working hard to be nice and kind to each other, and that atmosphere has immense currency in the Trump era; you want to live in it. And that’s the Peter Kavinsky fantasy: a boy who will never, ever do anything cruel and will always tell you that you look really pretty today. The hot guy who is reliably nice.

And that’s the fantasy around which Noah Centineo has relentlessly curated his public image. He has made an exact science out of being the internet’s most wholesome boyfriend, at a time when all people want is someone wholesome. So even if he isn’t able to parlay his current viral fame into career longevity, he’s still managed to be exactly what this moment in time needs.

Original Source -> Noah Centineo and the rise of the wholesome internet boyfriend, explained

via The Conservative Brief

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