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What Are Backlinks And Why Is It Important For SEO?
Ever wondered why the top SEO practitioners prioritise backlinks over anything?
Backlinks and SEO tactics go hand-in-hand as good quality links are pivotal to your organic ranking and it augments brand awareness.
If you’re still doubting the significance of SEO Link Building, it’s high time you should consider it as your focal point.
If you already tried your hands in link building campaigns, or are new to this, worry no more! Let’s dive deep into this and understand what link building campaigns are and why they are so important in taking your brand to the next level.
What Are Backlinks?
Link building is the art and science of accumulating in-bound links to your website from high-quality websites. As per SEO jargon, these inbound links are known as Backlinks.
Backlinks are a metric that Google uses to gauge the authority, relevancy, and popularity of your content. So it is quite evident that to attract good organic traffic, you have to incorporate link building in your SEO strategy.
Relevant Backlinks
Now you might be thinking what good quality links are? Links redirected from websites with higher domain authority to your website are good-quality links.
A significant amount of backlinks from websites with higher domain authority ensures that prominent websites are recommending your content. And Google considers This to decide the search engine rankings.
It’s no secret that you have to plan your link building campaigns smartly to get the brand awareness you want. To know why you should build backlinks, keep reading.
1. Boosts Your Ranking
Look, everyone wants to display their websites on the first page of Google’s Search Engine Result Pages, but most people fail to do so! Here comes the importance of strategic link building.
Without any doubt, link building is one of the most important deciding factors of rankings when it comes to search engines like Google. If you search anything on Google, you’ll see a plethora of websites on several pages to address your queries. Google only pushes websites higher that contain high-quality backlinks from reputed websites.
It is quite impossible to rank well on search engines without acquiring high-quality backlinks from prominent websites no matter how good your content is.
2. Drives Traffic To The Website
Apart from enhancing your website ranking, link building campaigns also play a crucial role in driving traffic to your website. A high-quality link from a traffic-driven website can improve your website traffic tremendously.
If you’re diligent with your link building campaigns, you will realise improvements in your traffic after some time. But often people misunderstood this point! Make sure the links are from credible, traffic-rich websites.
Moreover, if you want relevant niche traffic to your website, you have to link your website to a website that is relevant to yours.
3. Improves Your Brands’ Presence
Link building campaigns provide a good amount of exposure to your website. Users from different geographic locations get to know you as a brand.
Penetrating to different sets of audiences is a great push for your brand to reach new heights and helps to establish you as a trusted brand.
4. Continuous Flow Of Referral Traffic
Link building campaigns generate a steady flow of traffic to your website once you link to high-value websites. These users land on your website without searching for you in search engines.
Driving this sort of traffic sends an indication to google given the website is having high domain authority.
5. Widen Up Sales Opportunity
The amazing fact with link building campaigns is that they can convert your readers into your prospects. You can pitch the referral traffic to subscribe to your emails. With the help of a well-crafted email marketing campaign, you can build trust, sell your product, and amplify your revenue eventually.
Apart from email marketing campaigns, you can apply any other conversion mechanics that can serve the same purpose.
Ready To Start With Backlinks?
It’s no secret that backlinks are conventional yet the most relevant SEO strategy till date. As you see above, it comes with numerous benefits.
But make sure you start collecting the good ones. Poor links will not move the needle. Do you agree with me?
Let me know your thoughts in the comments.
If you need Guest Posting Services feel free to reach us out!
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SEM Vs SEO. Difference and Importance
Both SEO and SEM drive traffic through search engines.
BUT…
Do you know there's a BIG difference between SEM and SEO?
Whether you want to get organic reach or you want to rely on paid channels, you should know the difference.
Knowing the differences is pivotal for your success in attracting traffic. Effective content marketing strategy requires a strong understanding of its channels.
Before going into the differences, let's understand SEM and SEO, and their significance.
What Is SEO?
SEO stands for search engine optimization. It is the practice of elevating your website’s organic ranking in search engine result pages.
SEO best practices come with numerous ranking factors, like quality content, link building, good website experience, and many more!
There are two vertices of SEO - White hat SEO and Black hat SEO.
White Hat SEO: Here your efforts should be done keeping the search engine’s policies in mind.
Back Hat SEO: Here you try to increase the ranking by violating search engines' terms and services.
Now let’s have a look at the important steps of SEO:
Keyword research
On page SEO
Off-page SEO
Technical SEO
Blogger outreach SEO
Now you might be thinking about the benefits of SEO.
SEO Helps In The Following Way:
It improves your search engine's organic ranking.
It helps you improve your authority.
SEO drives traffic to your website.
It helps to improve brand awareness.
Now that you have an idea about SEO, let’s dive into the core of SEM.
What Is SEM?
Search engine marketing (SEM) is that vertical of digital marketing where you rely on paid ads to improve your visibility in search engines and promote your business.
Want to know how SEM works? Winning SEM strategies are as follows:
Keyword Intent: Before running any ad, you need to understand the relevancy of a specific keyword, and what the user is expecting when they search for that specific keyword.If you run ads with the wrong keywords, you’ll end up wasting a lot of time and money.
Keyword volume: Running ads on keywords that no one is searching is not a smart option. You should search for popular keywords with low competition.
Keyword Cost: Competitive keywords are costlier! So decide your budget in such a way that you can get more traffic without spendy a hefty amount.
Ad copy: Write your ad copy in such a way that can address the pain points of the user. End the ad copy with a crystal clear call to action.
Now, let’s understand how effective SEM is.
Benefits Of SEM:
Quality leads: If you understand the keyword intent correctly and you’ll get quality leads. High quality leads are more akin to taking action on your website.
Accurate targeting: SEM allows you to target specific users that you wished for. By setting a custom audience, you can target people with specific interests, habits, ages, demographics, and many more.
Advanced result tracking: SEM comes with highly advanced analytics that tracks your campaign precisely. Analytics helps you understand where you went wrong.
Till now I have discussed the essentials of SEM and SEO. Now the question is which one you should choose? In order to apply, you need to understand the differences between the two.
Difference Between SEO and SEM:
Search type: SEO is the practice of organic marketing, where SEM relies on paid channels.
Traffic volume: You can control your SEM traffic by limiting your budget, but SEO traffic is out of your control.
The cost incurred: As SEM relies on paid advertising, it is costlier than SEO.
Results: SEO is a more process-driven approach, and grows over time. Whereas SEM can fetch you immediate results.
SEO vs SEM; Which One To Apply?
The answer to this question lies in three points:
The budget you can afford
The time you’re willing to devote
Campaign goals: whether you want immediate or long-term results.
I have jotted down all the nuances between the two. Now you have to decide depending upon the above-mentioned factors.
If you still have anything to ask, feel free to reach out. Or you can take help from an SEO Content Writing Agency.
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What Is A Guest Blogging Service And What Is Its Benefit?
Guest blogging or guest posting is writing articles for someone else’s websites and getting high-quality inbound links as a reward. You can write for any blogger in your industry, any agency, or any relevant website in your niche. But make sure the website you're writing for has some authority and prominence in the industry.
If you’re someone who’s trying to understand the benefits of guest blogging and are struggling with it, understand that it’s happening because of one of the following reasons:
1. Helps To Grow Your Brand
Guest posting can give you an undeniable edge over your competitors and help you to establish yourself as a brand. Benefits of guest blogging in brand building are as follows:
People will discover you and get to know about your business.
The SEO metric of your website will improve and more people will discover you.
Perform extensive research and frame a clear idea about the websites you want to associate with. Finalise the keywords, approach the websites and convey your thoughts. Write a quality content for them and you’re good to go!
2. Organic Traffic Flow
No other marketing strategies can fetch the number relevant traffic to your website as guest blogging can offer.
Guest blogging is one of the most important link building strategies. A high-quality article placed on a prominent website can help you to acquire backlinks as guest posting is nothing but accumulating good-quality backlinks!
But have you ever wondered why backlinks are called inbound links? Because backlinks help to bring traffic to your website. High-quality backlinks have the potential to:
Drive more traffic.
Acquire referral traffic.
Maintains a steady flow of traffic.
This traffic will eventually trust you and the propensity to take action on your website will increase with time.
3. Authority Building
Brand Authority: Guest blogging offers you the opportunity to showcase your credibility and competence within your industry. If you are successful in producing value-rich content that can address the user’s queries, they will eventually start trusting you.
Domain Authority: As per Google, collaboration with successful websites acts as an indication of recommendation and Google will push your website in search rankings.
Guest blogging, when done correctly, can help you to get recognized by brands as well. Given the benefits, we assume, now you’re quite clear about why guest posting is one of the best mechanisms to build authority.
4. Builds Backlink Profile
Don’t guest post on every website you stumble upon without having proper research and a plan in hand.
Backlinks are an essential part of your SEO effort. So make sure you’re not collecting spammy links from websites that lack authority. Through indexing, Google will always inspect whether your backlinks are relevant or not. So your backlinks should bring value and relevance to your readers.
For example, if you have a website that talks about food, you’re not supposed to get a backlink from a technology-rich website.
As sometimes it gets difficult to manage backlink efforts single handedly, many people opt for guest blogging services
5. Room For New Business Opportunity
Not many people know this but guest blogging can open avenues for new business opportunities. Given the exposure it brings to you, you can easily turn your readers into your customers.
For instance, you can attract many businesses once you build your authority as a writer and they might be interested in working with you in the future.
Final Takeaway:
In this era of paid marketing, people often neglect the potential of guest blogging. But guest blogging is still the best practice of Content Marketing.
Given the potential it has, you just need to strategize your efforts and do it in the right way.
If you’re still in doubt, seek help please visit Blogger Outreach.
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What Is Content Marketing? Importance And Benefits
There is a way to drive ROI!
In other words, there is a proven mechanism to attract more traffic, and convert your readers into your customers. Can you guess what I'm talking about?
Yes, I’m talking about content marketing.
What is Content Marketing?
Content marketing is that vertical of digital marketing where you write blogs, articles, guides, whitepapers, and create videos to build authority among your audience. And if you are able to meet their expectation, with time they start trusting you and become your customer.
I have noticed that many performing content failed in acquiring leads and sales.
In other words, you are getting more traffic, but it just isn't driving an ROI. This happens with many people because they’re not doing content marketing the right way!
Here are the top 4 mistakes of content marketing:
1. Vague idea about the reader
If you haven’t defined your readers yet, content marketing can cost you time, energy, and money. The key to a successful content marketing strategy is knowing how to meet the reader's expectations. Many people try their hands at content marketing without knowing whom to target.
Define your audience first!
2. Poor Content Quality
You can not strive through content marketing without providing quality content.
Content is king!
Your content must be backed by research and offer value to the readers. Poor quality content fails to build trust and authority. Understand user intent, brainstorm, and come up with something that can add value to their life.
3. Not Having A Well Defined Goal
You should have a clear idea about why you're publishing specific content.
Curate your content as per the buyers’ journey!
Now when we are referring to buyers' journeys, what does it mean? The buyers’ journey consists of three stages:
Awareness: Here people get exposed to your brand.
Consideration: Here they start knowing about you.
Evaluation: This is the final stage where people take action.
Make sure your content is relevant to the stage you’re targeting.
4. Neglecting Link Building
As we are so immersed in paid campaigns, we often forget this side of SEO. Link building is the methodology where you write for fellow websites and get high-quality inbound links to your website.
According to Google, link building is pivotal when it comes to ranking your website.
Give time to your link building strategies!
Given the significance it has, there are many SEO agencies that offer link building services.
Now that you have understood the mistakes, let’s now focus on the benefits of content marketing.
Here is how content marketing can help you thrive in your business:
Higher ROI: Content marketing is the cost-effective vertical of digital marketing that provides the best results within your budget. As less cost is involved with this process, the Return On Invest is much higher as compared with any other mechanisms.
Better Reach & Engagement: A high-quality article placed on your website can help you to drive a huge amount of traffic to your website. Content marketing has the potential to engage your audience and maintain a steady flow of traffic.
Builds Authority: Content marketing offers you the opportunity to showcase your credibility and competence within your industry. If you are successful in producing value-rich content that can address the users’ queries, they will eventually start trusting you.
Higher Search Rankings: If you are following the best practices of SEO, the probability of featuring your website on search pages gets higher. By featuring on the search engine’s first page, you’ll get the opportunity to become a thought leader within the industry.
Boost Your Sales: Given the exposure it brings to you, you can establish yourself as a brand. Once you become a brand, it will become easier to turn your audience into your customers.
The significance of content marketing is evident! But are you doing content marketing the right way? If not, you can seek help from a content media house.
Hope this article was worth reading and you get some value. Thanks for reading!
For more queries please contact us at Blogger Outreach!
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