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bestsuccessstories · 4 years

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STORY 1

TRUE SUCCES STORY OR “OUT OF THE WOODS”

When you decide to hunt your dream, sometimes you may feel like Prince Charming.You have to go into the dark woods alone, get lost, then climb to the tallest treetop to actually see your path (Prince Charming, as well as success hunters is not provided with a map)Afterwards, it is required to defeat several very wicked withes and train your dragon, meanwhile, the magic volcano continues erupting behind you.Only after these entertaining activities have finished could he have an entire Kingdom in addition with a pretty Princess.

Yes, a way to your dream can be covered with fear and doubt.That’s why very important to remind yourself, that this road dotted with mountains will lead you to the most beautiful destination you have ever seen and the harder your path is, the more beautiful view you will admire in the end.What truly helps success hunters, is an example of those, who managed to get out of the darkest woods and made come true the most impossible dream (leaving all very wicked witches and dragons crying behind).

This is a story like that (a real story of a successful company, try to find out the name in the end)

Once upon a time, two success hunters decided to completely change their routine and moved to San Francisco, ready to realise their dream. As it should be, when your dream is big enough, there are always difficulties arising.Without employment, it was quite hard to pay the rent and they were looking for a way to earn some extra money.They noticed that all hotel rooms in the city were booked, as the local Industrial Design conference attracted a lot of visitors.

True success hunters always sees the opportunity in every difficulty.Our heroes bought a few airbeds and put up a website. The idea was to offer visitors a place to sleep and breakfast in the morning. They succeeded and the first guests were sleeping on their floor (a 30-year-old Indian man, a 35-year-old woman from Boston and a 45-year-old father of four from Utah)

After they had those guests, they did nothing for about four months.There were no more bookings through their website, so they didn’t think the ‘airbed thing’ would work and they decided to came up with another idea.They were trying to build a roommate matching website.It supposed to be Craigslist meets Facebook, for roommates with profiles. Then one day they typed roommates into Google and realised that someone had already built that site. And this was about four weeks after they started working on it.

The main secret of all success hunters is that their dreams are bigger than any obstacles, so they kept working and returned to the original idea. Deciding to stick with the ‘airbed thing’ they found a corder and a third success hunter got to their team.

The major problem was that the site only had two users, one of them was its co-founder. First time they launched at SXSW(Conference & Festivals celebrate the convergence of the interactive, film, and music industries), and only received two bookings(almost a year they had original idea). They built three versions of a website.There is a saying: if you launch and no-one notices that, just launch again so they did.

By the third version it was the Demographic National Convention, all the hotels in Denver were sold out.They decided that was a right time to do a big launch. Barack Obama was coming to Denver, and 80,000 people were expected to visit, but there were only 27,000 hotel rooms.That weekend their website received 80 bookings. The weekend after, they received no bookings.

The same pattern repeated itself for months. They got to about 30,000$ in credit card debt. Our success hunters would go and get credit cards and max them out, and then they would keep getting more credit cards until the bank stopped giving them to our heroes. They were tens of thousands of dollars in debt.

Everybody thought they were crazy, no-one supported them, they had no money. One of our hunters would wake up in the morning and have a panic (Later, he admitted that it was the best weight lost program ever, he probably lost 20 pounds) Every morning he felt his heart pounding, but over the course of the day he would convince himself that everything is going to work out fine (I’ve got a plan, it’s all good-affirmation, he highly recommends) and by the night he would go to bed really confident. The next day, there was like a receipt button and every morning started with panic again.

The day they launched, they had a meeting with a well known investor.There site was down, they didn’t bring a slide deck and that wasn’t a super successful pitch.“It was mostly me and him staring at each other for an hour and he did not invest” will say one of our hunters a couple years later in the interview.

They reached about 20 investors about 15 even didn’t reply to their emails.

They managed to organise another meeting in the cafe.In the middle of the conversation, their potential investor gets up and leaves (that was the last time they have seen him).

They were in debt and trying to figure out how to pay the rent, after the convention they returned back to zero.They built a website, spend a year on it and no-one using it, no one want to come or list their homes because there were no travellers, no traveler want to come to the website where there are no homes.No one wants to be the first person to try the idea like this.Most people thought that was insane.

People around them were receiving funding and developing their companies. The story of our hunters was nothing like that, but they kept working when most people would give up.Very well-known fact (every success hunter must follow) that if you don’t believe in yourself, pretend that you do and, at some point you will.

One night, they were thinking how they are going to pay the rent and keep the company working. They had an idea to provide a breakfast to people going to Demographic National Convention. They were thinking that would be nice to have a branded breakfast like cereal and they came up with idea Obama’s O’s and Cap’n McCain’s cereals. The front of the box was stamped with “Hope In Every bowl” and on the back it called itself the “Breakfast of Change.” The side of the Cap’n McCain’s box sang the praise of eating squares (Os may look pretty, but have you ever noticed there’s something missing? That’s right, there’s a hole in the middle of every O. With Cap’n McCain’s you get a whole piece of cereal in every bite).They called local cereal companies which said ‘Great, we would like to work with you, all we need is non-refundable deposit’(which was a huge amount of money for young startup)

Another one success hunter’s statement claims that when one door closes, another opens. Finally, they meet a guy who has got a print shop (not a cereal company).He wanted to help and said that he could print a 1000 examples for free (If you succeed and sell this, just give me the royalty).They were literally assembling these boxes in their kitchen (thousand boxes assembling with hot glue).Sitting on the kitchen, they were wondering whether Marc Zukemberg was assembling cereal boxes when he first launched Facebook (unlikely). Was that a good or a bad sign?

So, they had to fold a thousand boxes, pack cereal in them, and sell them for 40 dollars a box. They thought, ‘who is going to pay 40 dollars a box’ but they were limited edition, and they ended up selling about US$30,000 worth of this cereal. But the money they earned only went so far, and in November 2008 the company was broke once more. It got to the point where one of the success hunter’s mother called him and said, ‘look, if you need money I will send you. You don’t need to have strangers in your home to make money’. This was the moment when he started to question the decisions he made in life to get him here. He didn’t felt successful, or smart, or talented. He only felt that the world was against him.

It was a time they decided to enter famous startup accelerator Y Combinator. When they met Paul Graham ( co-founder of Y Combinator),first question he asked was ‘people are doing this?’. They told yes, and he replied,’what’s wrong with them?’ (In the end the interview he thinks it’s the worst idea ever). About to live, they handed him a box of Obama O’s and he said,’if you convince people to buy a box of cereal for 40$, maybe you will convince them to stay in another people’s rooms’. So he let them to Y-Combinator. The company spent the first three months of 2009 at the accelerator, working on perfecting their product.

Over the course of 2010, the site’s weekly revenue doubled. Then it doubled again.They renamed the company and soon received another $600k in a seed round from Sequoia Capital and Y Ventures.

However, not everyone was as impressed with company’s business model.Even during Y Combinator, they still got rejected by investors.The young startup was turned down by Fred Wilson and Union Square Ventures—a decision he now admits wasn’t a good one (in 2011 Union Square kept a box of Obama O’s in their conference room to remind themselves not to make the same mistake again).

Also, the website wasn’t gaining much traction in New York, so our hunters flew out and booked spaces with 24 hosts to figure out what the problem was. As it turned out, users weren’t doing a great job of presenting their listings (the photos were really bad, people were using camera phones).There were no bookings because users couldn’t see what they were paying for. Success hunters got used to challenges, so they found a solution.They rented a $5,000 camera, planning to take professional pictures of as many New York listings as possible and by the end of the month startup’s revenue in the city had doubled.That’s gave them an idea to launch a photography program (hosts could automatically schedule a professional photographer to come and photograph their space).

Four years after the first air mattress guests, company was already in 89 countries. It also won the break-out mobile app award at SXSW (and that’s after its lukewarm launch at the festival in 2008).The same year, one of the valley’s biggest VCs put $112 million into the startup, valuing it at over $1 billion. That made company a “unicorn” in Silicon Valley.

After years of doubts, debt and disappointment, success hunters came out of the dark woods and showed the world what the true success supposed to mean. In 2011 startup closed a US$112 million round of venture funding. Three years later, it received US$475 million more. In 2015, it collected another US$1.6 billion dollars in the financing alone.

Company has reached a US$25.5 billion valuation. That makes it bigger than Hilton Worldwide, InterContinental Hotels Group, or any other hotel chain on the planet Earth.

Our success hunters are famous not only for disrupting an industry, changing the game in hospitality, and generated billions of dollars in revenue for themselves, and their users.The main thing, is that they gave a faith to young people all over the world.They showed us, that no matter how huge is your dream, it can become reality. No matter how difficult and hopeless your situation is, it’s all going to work out in the end if you will keep trying. Because every failure brings you closer to success.When you stop believe you actually could reach the top, remember, it always seems impossible until it’s done (Then, you can write a manual called ‘Through the dark woods’ which could help future generations).

You don’t need a supernatural power or a pixie dust to make your dream come true, just be desperate for success and success will be desperate for you, this will be a mutual love in the end. As you know Fortune, is a Lady and Ladies requires dedication.So she will need some time to check whether you are ready to keep going when things will get harder (definitely they will, because very wicked withes are payed well to do their job)but if you show a bit of persistence, she will become your Godmother.You always will hear her kind voice whispering to your year and lightening up your way in the dark woods when very wicked witches will try to lead your astray.

So be it

P.S.You probably guess that the company name was Airbnb and success hunters that inspires us are:Brian Chesky ,Joe Gebbia, Nathan Blecharczyk

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