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Healthcare Direct Mail Best Practices
Despite long-standing assertions that email was destined to crush snail mail, the latter is still the most effective way to communicate with consumers. Direct mail is less intrusive and more tangible than digital marketing, allowing healthcare marketers to build brand awareness and trust with customers. With these healthcare direct mail best practices, you can design an effective campaign that delivers results.
Healthcare is a highly competitive industry, so it’s critical to stand out with your marketing efforts. Using direct mail to market your business offers an advantage because it helps you target specific consumers and personalize messaging. This type of marketing is also cost-effective and provides a clear call to action.
The healthcare industry must also be sensitive to patients’ privacy. While it’s important to use marketing tactics that appeal to your audience, you must also avoid any messaging that could be considered insensitive or sexy. Adding an “office announcement” like a new doctor or updated office space to your direct mail is one way to keep your message clear and professional.
In addition to these healthcare marketing best practices, it’s essential to follow HIPAA regulations in direct mail campaigns. This includes obtaining patient consent before sending out any information, making sure your mailing list is up to date, and avoiding PHI in marketing materials. With these healthcare direct mail best practices in place, you can create a successful campaign that will help you reach more potential patients and grow your business.
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Bulk Mailing Canada – BLogSpot
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Direct Marketing in Healthcare
In healthcare, direct marketing is a valuable tool for reaching new and existing patients. Direct mail is one of the most effective ways to reach specific audiences and can be highly personalized. This type of marketing can be used for a variety of purposes, such as informing current and prospective clients of a particular service, or to promote an event or special offer. It can also be used to communicate important health-related news and updates.
While some marketers believe that direct marketing is dead, it continues to play an important role in the healthcare industry. Doctor and dental offices, hospitals, healthcare plans, home health businesses, rehabilitation facilities and treatment centers, medical diagnostic laboratories, nursing homes, pharmacies and drugstores all use direct mail to generate awareness, attract new clients and retain existing ones.
The healthcare industry is a complex and diverse area, with each offering their own unique set of services. As such, it can be challenging to find a way to effectively target potential clients and customers. However, the various avenues offered by direct marketing afford options to address most any sought group.
For example, hospitals and other medical institutions can use direct marketing to encourage potential patients to attend a specific event, such as a free screening for lung cancer. This type of targeted marketing is not only highly effective but can be cost-effective as well. Similarly, healthcare establishments can use direct mail to announce significant events such as the arrival of a new physician or the completion of an office expansion. This type of personalization can help build customer loyalty and trust.
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Bulk Mailing Canada – BLogSpot
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Healthcare Direct Messaging: A New Way to Communicate
Healthcare Direct Messaging: A New Way to Communicate
The healthcare industry’s move towards nationwide interoperability requires a means of communication between disparate electronic health record (EMR) systems. One such communication method is direct secure messaging, which enables EHR systems to send and receive patient information directly from other providers. This type of messaging is a critical component of the EHR Meaningful Use Stage 2 attestation requirements.
However, direct messaging is not a universally available tool. Many physicians struggle to understand its value and have not yet adopted the technology. Unlike email or text messaging, Direct messages must be transmitted through a Health Information Service Provider (HISP) network. HISPs are independent entities that offer the technical infrastructure and services needed to support Direct messaging. They can be provided by the EHR vendor, a hospital or other large healthcare entity, or a standalone organization that specializes in HISP services. The largest HISP is Surescripts, which provides the backbone for the country’s ePrescribing network.
Despite the challenges, the healthcare community is starting to adopt direct messaging more widely. In August, the number of physicians using Surescripts’ ePrescribing system hit over 1 million prescribers, according to the company. And the Office of the National Coordinator for Health IT has made interoperability a requirement in its quality payment program.
Northwell Health, a large healthcare system in the Northeastern United States, is using DataMotion’s Direct secure messaging services. This solution integrates with the EHRs and hospital registration systems, enabling seamless exchange of patient records across care settings. It is also capable of supporting a variety of clinical workflows, including referrals, case management and transitions of care.
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Bulk Mailing Canada – BLogSpot
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Bulk Mailing Services
Bulk mailing services are a great way for businesses to increase the amount of marketing mail they send out, without having to worry about addressing, sorting and dropping off the mailers at their local post office. The advantage of bulk mailing is that the costs of design and printing are spread out over a larger quantity, which can save money in the long run.
Before utilizing bulk mailing services, it is important to make sure that you are following USPS guidelines and regulations for mailers that are sent as bulk mail. This includes obtaining a mailing permit for the class of mail you wish to utilize including payment of annual fees. Additionally, you will need to verify your mailing list addresses by running them through NCOA and CASS certification. You will also need to presort your bulk mailers by destination zip code in order to qualify for the lowest postage rates. This is usually included in the service offered by most printers and mailing services providers.
Taking the time to follow these guidelines and requirements can ensure that your bulk mail is delivered successfully and efficiently. The return on investment of direct mail can be very high if it is targeted to the right audience, delivered in a timely manner and mailed at the correct time of year.
EDDM (Every Door Direct Mail) is another excellent option for small business owners, realtors, and other businesses that would like to reach out to their community without having to purchase a mailing list or prepare their mailers as bulk mail. EDDM allows you to select a specific neighborhood or ZIP code for your mailers to be delivered to.
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Bulk Mailing Canada – BLogSpot
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Canada Direct Mail Tracking
Direct mail has been proven to be one of the most effective ways for businesses to connect with their customers. It provides a unique combination of physicality, data and connectivity and can generate up to 20% higher response rates than digital messaging alone.
Canada direct mail tracking is a powerful tool that allows marketers to track the effectiveness of their mailing campaigns. This feature lets them see who has landed on their website or landing page from their direct mail campaign, and can even identify if the caller has clicked on a link within the email they have received.
The ability to track a person's behavior online can be very beneficial to any business. It can help you understand which marketing channels are converting to sales and who your most valuable customers are. This information can be used to create more targeted and effective campaigns in the future.
In a recent study, it was found that people are more likely to recall direct mail than digital ads (such as email and display), and also find it easier to understand. The physical nature of the message is also a factor, with research showing that it activates different parts of the brain and stimulates greater brand recall.
Neighbourhood mail targeting targets homes in specific neighbourhoods or regions across the country and is a great way to reach new consumers while expanding your target audience. Postal code targeting is a more precise method of reaching your ideal customer profile, using demographic and psychographic data to home in on the people you want to reach.
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Bulk Mailing Canada – BLogSpot
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