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Black Hat SEO – 18 Risky Black Hat SEO Techniques to Avoid
What is Black Hat SEO?
Black Hat SEO is a set of ill practices carried out in order to rank higher in Google search results. These techniques are called black hat as they are against the search engine guidelines laid out by Google. Some such commonly used SEO techniques include Keyword Stuffing, Cloaking, Paid Links, Doorway pages, Hidden content & Duplicate Content. Let us discuss each one in detail.
White Hat SEO vs Black Hat SEO
Black hat SEO methods go directly against the various guidelines set up by search engines. Manipulating these guidelines and cheating your way to the front can lead to penalties levied by search engines. Still worse, you can be dropped entirely from search results. White hat SEO, on the other hand, is the most ethical and sustainable way to carry out your SEO activities without worrying about negative consequences.
Marketers should always rely upon white hat SEO methods. Offering a good user experience while simultaneously following search engine guidelines can prove to be a great benefit for websites. Not only is this technique sustainable, but can also result in higher rankings on search engine result pages (SERPs) for long periods of time.
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What is Structured Data SEO & Why it is Important
What is Structured Data for SEO?
Structured data is a format used to mark up the information on the web page of a website. It helps search engines such as Google, Bing, Yahoo, and many more to understand the content present on the web page better and use it to display search results in a relevant and ordered way.
What are the Benefits of Using Structured Data?
Structured data is a crucial and important part of gaining visibility online as it provides a clear sense of what the webpage content is all about. This helps search engines interpret it better and match it to relevant search queries. There are many benefits of using structured data, as mentioned below.
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Optimize Your Website Speed using 10 Best Practices & Tools
Website speed optimization is a very challenging task. Attaining the ideal website speed is every business’s desire. According to Google, a user expects that the web page should load within 3 seconds. To achieve the expectation, we as SEO professionals should make sure that a thorough analysis is performed to identify key action points; otherwise, chances are there that we might lose organic traffic and revenue.
Techniques mentioned in this article on how to optimize website speed will help you achieve desired page speed, but we need to take into consideration the turnaround time required for the website developer to implement the recommendations.
We must also analyze the reports generated by using website speed optimization tools and identify key impactful metrics affecting the website load time. Focusing on these impactful factors and trying to resolve them should be our priority.
According to the reports published by WPO Stats, by implementing the above-mentioned website speed optimization techniques if the site speed improves by even a second, then the efforts are worth it.
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What Is SEO Forecasting & Why is it Important?
Modern SEO Forecasting Techniques
The overall aim of SEO forecasting is to estimate the returns on SEO investment. Do you expect traffic to increase over a period of one year? Are you expecting a revenue increase at this time? Seeking answers to these questions, you can decide what route to take to ensure success.
Here are some of the most common types of SEO forecasting techniques:
A broad estimation
This is the easiest method of SEO forecasting. Here, you analyze the past performance of a website’s organic traffic and take future actions. Let’s assume you witness an increase of 15% in traffic over a specific period of time. Using this metric, you can predict the future flow of organic traffic based on your current SEO efforts. While this technique gives you an idea of how your strategy will perform, it does not consider competitors’ SEO or Google algorithm updates.
Forecasting SEO using Excel
Another technique to forecast SEO is using software like Excel or Google Sheets. These platforms have several built-in functions that help you perform complex calculations easily. By entering the figures and applying a formula, you can get a picture of your KPIs (Key Performance Indicators) and calculate the business’s ROI (Return on Investment) and conversion rates.
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Benefits of LinkedIn Advertising
Benefits of LinkedIn Ads
There are several benefits of LinkedIn advertising to further your business goals. Let us look at a few.
1. Great Reach
LinkedIn ads have the potential of reaching your target audiences of professionals, entrepreneurs, and industry experts on a global scale.
2. Targeting with demographics
Once you know your potential audience persona, you can place targeted ads for specific audiences by filtering the pool by demographics- by age, education, industry, professional interests, and more.
3. Customizable budget
Among LinkedIn ads benefits, the main is the freedom to change the ad budget depending on the campaign’s performance.
4. Promote Your Products and Services
LinkedIn helps you promote your products and services to a specific target market to serve defined business goals.
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Visual Search: Complete Guide
What is Visual Search?
Visual search allows users to search for information using images instead of typing a text or keyword. This option is especially useful when people don’t know how to describe what they are looking for using accurate words. Using screenshots, photographs, or Internet images and uploading them to search engines like Google Lens or Amazon StyleSnap, online shoppers can find the products they wish to buy. Visual search can also be used to find more information about any search query as well. But how does visual search work?
Visual search uses artificial intelligence and works by combining computer vision and machine learning. When users take a photograph of something they are looking for, the software identifies the image and offers similar search results.
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The Importance of HTTPS in SEO
If you’ve been doing online searches for a long time, you must have noticed that there two types of results. One in which the websites has HTTP in the URL while others have https. So, what is HTTP? What is HTTPS? And what is the importance of HTTPS in SEO?
We have tried to answer these questions through the below content.
What is HTTP?
HTTP is a short form of Hypertext Transfer Protocol. It makes communication possible between different systems, mostly to transfer the data from a server to the browser. This data is what you see on your desktop, known as web pages.
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Boost Your Sales with Search Retargeting
What is Search Retargeting?
Search retargeting is a marketing strategy that analyses an individual’s online search history and user behavior to create personalized ads that get them to make a purchase or visit a company’s website. It is a kind of pay-per-click strategy where instead of targeting random users, the marketer or company targets users who are specifically searching for the product, service, or solution they offer.
Difference Between Search Retargeting and Site Retargeting
While search retargeting matches a user’s keywords from their online history to create personalized ads, site retargeting create custom ads for those users who have already visited your website and clicked on a product or service or have some awareness of your brand. The main difference between search retargeting and site retargeting is that search retargeting is keyword-based while site retargeting is not.
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What is Wayback Machine – 8 Ways to use It
As a site owner, you will continue to update your website to achieve the best search engine optimization (SEO) results. Updating the website may include adding new content, changing the structure of the site, updating landing pages, updating URLs, optimizing title tags with new keywords, and so on.
However, when making major changes to your site, there are chances that things may not always go as planned. In such a case, you will want to figure out which previous changes interfered with your SEO objective. This is where Wayback Machine comes to your assistance. Here are different ways to use Wayback Machine to improve your rankings.
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What Are the Different Types of SEO?
Before we start with types of SEO let’s just first understand what is SEO? SEO stands for Search Engine Optimization and it is the process of increasing the number of visitors on your site by ranking better on Google SERPs for relevant keywords or search phrases within your domain. Read more on What is SEO to get more insights.
In this post, we will explain to you different types of SEO and how they are important to plan your organic search strategy to rank higher in organic search listings amongst your competitors.
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Top Google Searches
We all know Google is the most popular search engine in the world. But what people are the top google searches in 2024? We have divided the queries based on India, the US, and global searches to answer that for you.
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Server-Side Rendering vs Client-Side Rendering – Which one to choose?
Gone are the days when websites were only static pages displaying content. In today’s world, websites are much more robust and dynamic than ever before. In fact, with the introduction of Progressive Web App (PWA), the websites now look and feel like a mobile application. Also, with the growing importance of technical Search Engine Optimization (SEO), the need to create quick, responsive web pages is the need of the hour. This makes it very important to decide which web rendering technique to choose when creating your website. We have been introduced to various rendering techniques in the past, and each has had its pros and cons. In this article, we’ll talk about the two most streamlined rendering techniques: Server-side Rendering (SSR) and Client-side Rendering (CSR).
Server-Side Rendering (SSR)
What is SSR?
Server-Side Rendering (SSR) is a technique used in web development where the server generates the HTML for a web page and sends it to the client-side to display on the browser. The HTML is pre-rendered on the server-side, making it faster to load, better for SEO, and more efficient for slow internet connections. This process also helps to improve the overall user experience and reduces the time needed for the page to load. With SSR, the server sends the fully rendered HTML to the client, which then displays the page in the browser without waiting for JavaScript to execute.
Advantages of server side rendering (SSR)
Server-side rendering (SSR) has several advantages in web development.
SSR allows for faster load times, as the server generates the HTML for a web page and sends it to the client side to display on the browser. This results in a smoother user experience and avoids the blank page flicker typical of client-side rendering (CSR).
SSR provides better SEO performance, as search engines can easily crawl and index the content of the website. This can result in higher search engine rankings and more organic traffic.
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SEO Checklist for Website Redesign: How to Avoid Huge Drops in Your Rankings
Website Redesign SEO Checklist
1. Audit Your Existing Content
82% of marketers leverage content marketing to power their organic presence. Your SEO checklist involves reviewing and improving your content. Perform a complete content audit using tools like analytics and Ubersuggest to determine which pages are most important and where improvements can be made.
2. Update Information Architecture
To update your information structure and improve user navigation:
Create a map of your current structure
Conduct a competitor analysis
Find how users interact with your website
Set categories and subheadings for the data collected
Sort the URLs under the subhead, and
Create a new sitemap based on the same
3. Carefully Map URL Redirects
Map your URL redirects by:
Creating a list of all URLs and another list of content pieces that will be published under the new URL
Match the old URL with its new URL
For the deleted links, match each to the new content covering a similar topic
Provide the list of new content mapping scenarios to developers for implementation.
4. Check Your Site After the Redesign Is Done
Look for imperfections by testing your redesigned website first before the launch. Test and review the changes for CTAs, test site navigation, side navigation links, review forms, pop-ups, exit overlays, internal links and external links, and content and purchasing pages across devices. Note the errors and review them with your developer.
Conclusion: SEO Website Redesign
A website redesign cannot be successful without foremost SEO considerations. A business website undergoes constant updates and sometimes a large-scale upheaval which should be handled with care and know-how.
While there are multiple risks involved, a website redesign can be truly rewarding if done the right way. Have a clearly defined strategy and goals jotted down in an SEO redesign checklist to minimize risks and churn out a new, fully optimized, and better-performing website than before.
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What is a Vanity URL & its Best Practices
What is Vanity Url?
Vanity URL is a customized short form of a long URL that redirects users from one web location to another web location. Since Vanity URL is short and descriptive, it is more memorable, pronounceable, and striking to the users viewing it.
It is also known as a branded link or a custom short URL. Usually, URLs tend to be woefully long and almost impossible to remember. When such URLs are converted into customized links having your brand name, you get a vanity URL.
A vanity URL contains your domain name with the name of your brand or a relevant keyword for your business. Vanity URLs can align your marketing efforts and can be used in multiple places like social media, print publications, emails, and other offline marketing efforts.
Vanity URLs should be used only where necessary. It should be clear, precise, optimized for SEO, and should describe the webpage where the link will lead the user to.
Importance of Vanity URLs
Vanity URLs have several advantages, but one of the main reasons why brands use these URLs is because they are shorter and customized. The shorter version looks good on your social media pages and on your paid ads.
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What Are the Benefits of SEO?
What is SEO?
SEO (Search Engine Optimization) is a set of techniques used to improve the quality and increase the quantity of organic traffic on a website or web page. It is implemented by a lot of businesses and individuals to attract users to their websites. This is because there are significantly impactful benefits of SEO.
However, to enjoy the benefits of SEO, you need to understand how it works. Whenever you enter a search query, you see numerous results. These results come from websites or web pages that are trying to answer the user’s questions in order to gain traffic to their website.
Search engines like Google aim to provide quality content to users when they search for something. If the content seems informative and helpful enough, the search engine bots will consider the web page valuable and rank it higher so the users can see it first. If you want to enjoy the benefits of SEO, you must study the behaviour of search engines and follow their protocol to rank higher in the SERPs.
Now, let us talk about the benefits of search engine optimization. By gaining organic traffic on your website, you can advertise or sell a product or service. SEO allows you to build and promote a brand or business online while producing quality content for the users. There are several other benefits of SEO for businesses.
This is why many businesses seek SEO services. Investing in these services can open up a lot of possibilities. Along with improving your online presence, there are many other benefits of SEO services.
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Keywords for Blogs: How to Use Keywords in Your Blogging Strategy
Whether you are a newbie in the blogging world or a veteran who has been writing for decades, everyone knows that driving long-term organic traffic to your blog posts is no easy feat. If you don't include the right set of keywords targeted towards your audience, you're missing out on a significant opportunity.
Importance of Keywords for Blog Posts
Using keywords in your blog posts is a fundamental ingredient when defining your SEO strategy. Understanding how to leverage keywords effectively and strategically placing them in your titles, meta descriptions, and on-page copy can give you a significant edge over your competitors.
How to Use Keywords in Blog Posts to Rank Higher
Let's delve into some valuable tips on how to use the best keywords in your blog posts to rank high on search engines and drive massive traffic.
Keyword Research for Blog Posts
This is the most basic yet crucial part of your blogging strategy. Learning how to use keywords in blogs starts with proper keyword research. By finding the best keywords for your blog posts, you can identify the specific search queries users are employing to find answers to their questions. This will provide invaluable direction as you craft your content.
Every search query is like a quest for Google, and its primary function is to deliver the most satisfying results to the user. As a blogger, it becomes essential to write content that addresses users' needs while also incorporating the right set of keywords throughout your blog post.
Consider hiring a search engine optimization service provider if you find keyword research and optimization overwhelming. These specialists can help you identify high-performing keywords and create a comprehensive SEO strategy to ensure your blog thrives in search engine results.
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Importance of a Website – Why Website is Important For a Business
They say the world is now in our hands, and the information is at our fingertips. There are no second thoughts about that. The internet is fantastic and continues to transform the way we connect with people, share information, and live a quality life.
A lot of people spend most of their time on the internet. This could be for buying a product, using a service, reading a blog, entertaining themselves, or for various other reasons.
Considering the amount of time people spend on the internet, businesses too have moved online. Having a website with a presence on social media has become the need of the hour. If you are a business owner and do not own a website, you might be losing a lot of potential customers online. Therefore, knowing the importance of a website is key to growing your business exponentially.
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