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Content marketing has been around for quite a while now. In fact, in the current digital storm, there is no way a company can anchor itself without a content marketing strategy. Traditional marketing is just not cutting it anymore, thanks to the lures of social media campaigns and digital marketing strategies. Content marketing is the idea of providing useful information about your products and services to your clients, customers, and potential consumers online. P&G, Cisco Systems, Microsoft and the likes are already using content marketing strategies to complete their digital marketing campaigns.
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You must look at some of the important B2B marketing tools that are available for your use today. Such programs are often designed to help you with managing your marketing works whether it entails your main website, your email campaigns or even your social media outreach. Everything you utilize when working on your B2B marketing efforts must be checked accordingly.
Managing those B2B marketing plans will be easy to handle when you use the right programs for the task at hand. These include valuable programs that will help you get the most out of the work you want to handle.
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Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as ‘important’ or 'very important’ to their organization.
Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach.
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Content #Mapping provides a clear, organized structure in which you can plan, create and measure the effectiveness of your content. Now you have a platform that helps you map content to your buyer personas and the buyer’s journey AND gives you the SEO and #analytics data to understand how your content is performing.
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Now the time to examine your marketing strategies for the year to see what worked for business and what areas could stand to see some improvement. One area that many businesses of all sizes and industries overlook is their website. It’s a common misconception that once you create a website, there’s little work that needs to go into maintaining it. However, this couldn’t be further from the truth. Rapid advances in technology combined with changing consumer demands can make your site outdated quickly. Examine your website to ensure that it’s engaging and use these tips to increase engagement on your site in 2018.
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One area that many businesses of all sizes and industries overlook is their website. It’s a common misconception that once you create a website, there’s little work that needs to go into maintaining it. However, this couldn’t be further from the truth. Rapid advances in technology combined with changing consumer demands can make your site outdated quickly. Examine your website to ensure that it’s engaging and use these tips to increase engagement on your site in 2018.
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If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging of the two disciplines, has become the backbone of everything we do.
What will the trends, triumphs, and the boundary-pushing marketing brilliance of 2018 look like?
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B2B marketing warriors are having a difficult time in understanding what they actually need to know to create effective marketing & sales plans.
It’s true that the old ways of B2B marketing don’t work anymore. But there are principles which are ageless that the marketers should be diligent in practice, in order to succeed. One of those ancient principles of business is identifying the challenges that you are facing.
Every present B2B marketing combatant must have faced the marketing & sales challenge that’s been created during the past 25 years, because of the rise of the internet. B2B marketing has emerged as a dynamic battlefield and the marketers now need to operate within a framework of new responsibilities, new technologies & new challenges.
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FOCUS ON BIG DATA ANALYTICS TO BOOST YOUR BUSINESS POTENTIAL
With the immense database proportion amassed by every business set up, the need for an organized system of data analysis is critical to making smarter business decisions and staying ahead of the ever-growing competition. Big data analytics is the process of analyzing huge and miscellaneous data sets- that is Big Data to unveil hidden composition, market trends, unknown interconnection, prospects’ priority and other helpful information that can help organizations to frame well-informed b2b decisions. To examine such a huge amount of B2B Company data, big data analytics is generally performed using specialized software tools and applications for predictive analytics, text mining, data mining, data optimization and forecasting. These processes have highly integrated functions of high-performance analytics. For most of the organizations, big data analytics is a challenge. Consider the total volume of different formats of b2b company data that is collected, over the entire administration and in the many different ways different types of data can be combined, compared and analyzed to find patterns and other useful business information. The first challenge is in breaking down data silos to access all b2b company data an organization stores in different systems. Second big data challenge is to create platforms that can pull in unstructured data as easily as structured data.
BENEFITS OF BIG DATA ARE AS FOLLOWS:
Companies who use big data are benefited with a number of advantages and are considered to be of great importance while taking b2b decisions.
SMARTER DECISION MAKING
The primary goal of big data analytics is to benefit companies in making more informed b2b decisions by allowing them to access a large volume of transaction data. This provides them with the opportunity to bring innovations and to make best possible decisions based on these data results.
ENHANCES FLEXIBILITY
Traditional forms of managing large volumes of b2b company data can be expensive, big data analytics eases the process of performing advanced data processing and analytics at high speed. This makes the process more flexible for users. Big data tools allow you to analyze the threats that face your company internally.
ACTIONABLE BUYER PERSONA INSIGHTS
Big data allows companies to create more in-depth persona profiles of their prospects, regardless of whether they are b2b or b2c. It allows you to combine b2b contact data from blogs, social networks, online surveys, click behavior, sales data and both public and open data in order to create detailed b2b personas profiles. It results in more data-driven customer essential marketing, which provides the opportunity you deliver more targeted messages and develop a one-to-one relationship with your prospects.
GET REAL-TIME DATA
The real-time feature of big data analytics is also an important benefit for companies. Various companies who want to access real-time data because of the need of fast data which can be instantly acted upon. Real-time big data enables the companies to personalize the look and feel of their content and website in real time to suit customer priorities and needs. Thus, Big Data Analytics can not only help consolidate large data sets but also helps you design specifically targeted marketing campaigns which draw larger sales.
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The immense database proportion amassed by every business set up, the need for an organized system of data analysis is critical to making smarter business decisions and staying ahead of the ever-growing competition. Big data analytics is the process of analyzing huge and miscellaneous data sets- that is Big Data to unveil hidden composition, market trends, unknown interconnection, prospects’ priority and other helpful information that can help organizations to frame well-informed b2b decisions. To examine such a huge amount of B2B Company data, big data analytics is generally performed using specialized software tools and applications for predictive analytics, text mining, data mining, data optimization and forecasting. These processes have highly integrated functions of high-performance analytics
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Every business wants the most efficient sales process. From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales.Today, we’re living during the information revolution. The proliferation of data is a powerful asset, and using technologies to create efficiencies is an important competitive reality. Within so much data, new best practices are a must.In the following post, we’re going to look at how a balance of modern sales can be improved through often overlooked lead generation practices. We’ll look at examples of how inbound and outbound can be used with data sets to compound sales pipelines.
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Imagine that you have the next best idea that can change the face of the world. You want to sell the idea in the form of a product/service. You know who to target. Only crafting the message & selecting the medium for passing it along is left. In today’s age where every single prospect is bombarded with marketing messages, it’s important that your message stands out from the crowd, grabs attention & ignites a response, or your idea will remain just an idea forever.
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Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization.
Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach.
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Well, it’s not as simple as that to learn the art of B2B marketing. There are many things you need to understand about B2B marketing in today’s time.
Unfortunately, many B2B marketing warriors are having a difficult time in understanding what they actually need to know to create effective marketing & sales plans.
It’s true that the old ways of B2B marketing don’t work anymore. But there are principles which are ageless that the marketers should be diligent in practice, in order to succeed. One of those ancient principles of business is identifying the challenges that you are facing.
Every present B2B marketing combatant must have faced the marketing & sales challenge that’s been created during the past 25 years, because of the rise of the internet. B2B marketing has emerged as a dynamic battlefield and the marketers now need to operate within a framework of new responsibilities, new technologies & new challenges.
The problems that are being faced by B2B marketing warriors are more complex than those faced by the customers. The solutions that majority B2B buyers want are technology-oriented as well. Therefore, it will take time & a clear process to lay out how the solution meets a buyer’s need. Normally business customers seek solutions that can contribute to increasing revenue performance or reducing costs. In fact, today’s customers are also being empowered due to constant access to information.
It’s no hidden secret that B2B customers want the best possible price & will push hard on the pricing, but they also want a piece of mind that what they are buying will do exactly what it is supposed to do with the minimal fuss. In this scenario, the 21st century B2B marketers need to raise the bar with relevant customer interactions & focus their chi to aim for high levels of engagement.
To help you figure out where you are lacking guidance & where your potential marketing battle techniques may lie, we have identified some of the biggest B2B marketing challenges that you can turn into opportunities.
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Business needs to sell their products/services for generating revenue. No matter how good your product is, it’s never going to make you money unless a sales personnel sells it for you. That has been the way of trade since its inception. Sales has the power to change conditions, to transform a situation through the skills of a sales person unlike marketing which needs to work with situations as they are. In a general sense, sales is about persuasion & action: whether it’s B2C or B2B sales Business to business (B2B) sales is a sales model that involves one business selling its products or services to another business. B2B sale tends to be more strategic than a B2C sale because B2B offerings usually have a longer sales cycle, higher price point & require multiple touch points to close deals. It is considered that while B2C selling tends to appeal to buyer’s emotions, B2B selling tactics often appeal to buyers rationally
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Salespeople are the profit makers of an organization. Making money for the company is their sole purpose of existence. But one may ask what drives sales? The answer is none other than Leads, that too quality ones. Anyone who has worked in the field of marketing/sales will know about the value of B2B Leads. Lead generation is the process of procuring information of prospects that are interested in your business for the purpose of further engagement. B2B sales cycle is usually longer, which gives enough time for about 94% of B2B buyers for research before buying. Since acquiring high quality leads is one of the biggest challenges for 61% of B2B marketers there is no surprise that lead generation requires tactical skills & sales finesse.
There is no one particular method for handling the trouble in Lead generation because in marketing, as-in –life in general, everything is case to case. Marketers consider Lead Generation as both science & art, as it takes dedication & precision in skill & experience to create & deliver successful campaigns which produce high quality B2B leads.
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