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JOURNALING ADVERTISEMENTS

April 21, 2023

"BIDA Solusyon sa COVID 19!"

An advertisement titled "BIDA Solusyon sa Covid 19!" was released on July 8, 2020, and it was posted by the Department of Health (DOH). The advertising takes aim to raise awareness about COVID-19 as well as how individuals may cooperate with one another to reduce the risk of the virus infection. The advertisement made use of the catchphrase "BIDA solusyon" and the acronym "BIBA," which refers to "Bawal walang mask" which encourages people to constantly put on masks, "I-sanitize ang mga kamay," which reminds people to regularly wash their hands, "Dumistansya ng isang metro" which informs people that they should continue practicing social distancing, and lastly "Alamin ang totoong impormasyon" which remind people to be attentive to the news especially those that are related to the COVID-19 virus and also to tell people concerning potential disinformation that might mislead them and the general public.

This advertisement is an excellent example of how ads can also be used to inform and raise awareness among the general public regarding safety and discipline. The good thing about an advertisement, when it is being used to spread awareness, is that it is not limited only to a particular place and can influence people even outside of the country that it is based in. This advertisement is timely and relevant even to this day, as COVID-19 is still a concern, and people still have the possibility of being infected by it. This advertisement benefited their target audience as the general public is always alerted and reminded to put their safety first by performing the tasks depicted in the ad.

This advertising did not utilize any media manipulation; it simply attracted the intended audience's attention by using relevant facts, well-known characters, and a straightforward narrative to help the viewer picture the campaign's purpose. The campaign also used audience-friendly approaches while emphasizing the importance of everyone's cooperation in the campaign.

References:

“Cultivating a Culture of Discipline and Safety, “BIDA ANG MAY DISIPLINA: SOLUSYON SA COVID-19” LAUNCHED | Department of Health Website.” Doh.gov.ph, doh.gov.ph/press-release/Cultivating-a-culture-of-discipline-and-safety-BIDA-ANG-MAY-DISIPLINA-SOLUSYON-SA-COVID-19-LAUNCHED.

Department of Health. “Department of Health Website.” Doh.gov.ph, 2012, doh.gov.ph/bidasolusyon.

Department of Health (Philippines. “BIDA Solusyon Sa COVID 19!” YouTube, 8 July 2020, www.youtube.com/watch?v=5ruNCIwyBOk.

“DOH RELEASES EASY-TO-REMEMBER BIDA SOLUSYON GUIDELINES to REDUCE COVID-19 TRANSMISSION | Department of Health Website.” Doh.gov.ph, 2020, doh.gov.ph/press-release/DOH-RELEASES-EASY-TO-REMEMBER-BIDA-SOLUSYON-GUIDELINES-TO-REDUCE-COVID-19-TRANSMISSION.

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"Jollibee, Sarap Kasama ang Pamilya"

On November 21, 2020, the fast-food chain Jollibee released an advertisement with the phrase "Sarap Kasama ang Pamilya," depicting how the COVID-19 pandemic affected Filipino households. The advertising portrayed that, while the pandemic scenario remains alarming and scary, the pandemic has also brought families closer together as a result of the nationwide quarantine. The advertisement depicted several scenarios in which the family in the video is bonding over Jollibee's staple menu items. The advertisement highlighted how the family enjoyed sharing meals with other family members, telling stories, and making memorable memories.

This advertisement is aimed at Filipinos, particularly those that appreciate and enjoy spending quality time with their families. Its target demographic is Filipino families in the Philippines and other countries; however, the message of this advertising isn't restricted to Filipinos, considering the customary practice of family bonding and togetherness may resonate with different nationalities across the globe.

We remained in our homes during the pandemic for comfort and assistance. This has advantages, such as more time alongside parents and daily routines of meals and bedtimes for the children. Still, it also proved burdensome for families regarding well-being, living circumstances, and finances ("Covid-19 and Families | Family"). The advertised fast food may not be the most convenient choice and should be consumed in moderation. Jollibee may be appealing to a lot of individuals, particularly Filipinos; nonetheless, consumers need to consider the nutritional value of the food being consumed and prioritize their overall well-being.

Furthermore, no media manipulation was used in the posted advertisement. The ad presented a simple message concerning the value of family and the connections between people that were developed through bonding. The advertisement managed to attract the audience's attention given that the Jollibee advertisement was lively and all of the visuals depicted a positive connection within the family.

References:

“Covid-19 and Families | Family.” Www.un.org, www.un.org/development/desa/family/2020/08/11/covid-19-and-families/.

Jollibee Studios. “Jollibee, Sarap Kasama Ang Pamilya.” YouTube, 21 Nov. 2020, www.youtube.com/watch?v=v-kdKPPCjfk.

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