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Pickcel Digital Signage
Pickcel is a digital signage platform that empowers businesses with the tools to improve advertisement, branding, customer engagement, and internal communication.
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Top 12 Benefits of Using Digital Signage For Your Business
Digital signage is a brilliant addition to any business, regardless of the type of business it serves. Traditional print signs have been a pillar of advertising for generations. However, in the last decade, companies are increasingly employing electronic media to up their marketing & advertising outcomes.
The Top Benefits of Digital Signage Over Traditional Signage
Print advertising no longer has the attention-grabbing appeal it once did because of so many distractions. People are tech-savvy these days. They are far more likely to notice a high-resolution digital display than an outmoded and dull static signboard.
Electronic signage can provide far more vibrant colors and motion than other types of advertising. The digital signage industry is predicted to grow to $27.8 billion by 2026, up from $16.3 billion in 2021, according to MarketsandMarkets.
The most adaptable banner in the world is a digital screen. Any business can use digital signage to easily display their products, services, or other material, allowing them to stand out and engage with more customers. One can choose from a single big-format screen to multi-screen video walls, freestanding kiosks, shelf-edge displays, and tablet devices in a variety of sizes and styles to meet your objectives.
The advantages of digital signage are clear on the surface. The technology helps improve the appearance of your workplace, business, hotel, or retail store. It increases brand awareness and helps keep up with the changing landscape of markets.
Signage technology, however, does considerably more than provide a positive first impression.The advantages of digital signage extend beyond improved communication and visitor empowerment to increased revenue and cost savings.
Here are the twelve of the most undeniable advantages of using digital signage for any business.
Irresistible Visual Appeal
The power of digital signage to captivate attention and entertain an audience is one of its most well-known applications. This can help a company in a variety of ways.
1. Stand out in a large pool of advertisements
Imagine yourself as a passerby who comes across hundreds of billboards and advertisement banners each day, showing various product promotions, offers, and everything in between. At one point, people will stop caring. What is the way around that point?
Since people are visual learners with short attention spans, bright screens playing HD or 4K graphics will always have a ten times higher recall rate than a conventional ad poster.
Video content’s potential is exploited in every business nowadays as it immediately commands people’s attentiveness. Companies, big or small, can profit from an incredible variety of dynamic content ideas for digital signage.
2. One medium for all forms of content
Digital signage is, in fact, a one-size-fits-all solution. It lets you show movies, text, photographs, animations, social media, live news, emergency alerts, event listings, and an unending list of media formats.
Following the traditional signage model, businesses are making scattered investments in advertisement designing, printing, logistics & service. On the surface, it looks like they are spending less than those investing in digital signage. But, that is nothing short of a delusion.
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Top 12 Benefits of Using Digital Signage For Your Business
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11 brilliant use cases of digital signage for churches
Has anyone lately advised you to install a few TVs or digital screens at your church premises? Or, have you seen another church playing welcome messages on bright HD displays and thought, “well, this is a nice way to communicate with the people”?
If that is the case and you are wondering whether you should replace your static signboards with electronic ones, let me tell you, you have landed in the right place.
In this blog, we will discuss:
The major benefits of using digital signs in churches
Some interesting digital church display ideas
Churches and signboards have a century-old association. From wooden frames with meticulously carved-out letters in the early 20th century to bright LED boards in the 21st century — church signs have evolved in tandem with the evolution of signage technology in general.
In recent years, the evolution has progressed towards digital signs that comprise sophisticated screens managed by software systems. As far as the screens are concerned, churches can use commercial displays or existing TV screens to display their messages.
Therefore, while setting up a digital church sign, the only thing that needs purchasing is the church display software that will deliver your messages on screen.
Why Should Churches Move from Static Signage to Digital Signage?
Often the idea is propagated that churches need to enter the digital ecosystem to ‘modernize’ their premises, in a sense that it will make the places of worship ’look’ much better.
The truth is, ’look’ is just a by-product. There are several functional benefits of using digital signs in churches. Here are some compelling reasons for churches to embrace digital display boards:
Static signage have limitations that digital signs don’t have
Can you make the printed Santa Claus on your Christmas flyer jump into life and delight the young church-goers? Of course not! But on a digital display, the fun idea of an animated Santa Claus is easily conceivable.
Digital signage is dynamic; there can be images, audio & videos, moving texts, slideshows — all that add up to a memorable experience.
Visibility Increases Dramatically
Bright screens are impossible to ignore, even from a distance. Firstly, it helps new visitors to identify the church’s location. And secondly, people actually stop and read the church signs as the messages are presented with vivid colors, graphics, and animations.
11 ways digital signs can prove to be useful for churches
1. Display information bulletins
Whether you place it indoor or outdoor, your church sign can function as a digital bulletin board where you can post church timings, church ideologies, dos & don’ts within the church premises, contact numbers to the church offices, meeting agendas, etc.
2. Announce vacant positions
Like any other organization, churches also need full-time staff, part-time staff, and volunteers. When outdoor digital signs are used to announce these vacancies, they can reach a far wider audience.
3. Show event calendars
Churches host events throughout the year- weddings, special masses, picnics, exhibitions, and so on. Showing upcoming events, itineraries, event planning teams, highlights- all add up to a fresh, delightful church-going experience.
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11 brilliant use cases of digital signage for churches
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What are the benefits of digital signage in healthcare?
Before we delve into the benefits of digital signage in healthcare, spare yourself a few minutes to reflect on your existing healthcare practice. What do you see?
Do you see a modern, svelte office that reflects your facility’s commitment to serving your patients by staying abreast of the latest trends and technologies in your industry?
Or, do you see an outworn establishment clinging to the same old-school approach to interacting and communicating with patients, a drab waiting area, and exam rooms that haven’t been upgraded in years?
If you’ve got the former, kudos! You’re keeping up with the changing times. You are giving your patients what they want: a healthcare experience that makes their day at the hospital less stressful.
If you have the latter, it’s about time to try something different. It’s time to go digital.
It’s time for the healthcare industry to embrace digital signage
Digital signage is a powerful visual communication tool for businesses to engage their audience. With bright screens and colorful, dynamic content, digital signage can grab the viewer’s attention quicker and easier than any other form of media.
While other industries are adopting digital signage to engage their on-premise audience, healthcare is also reaping the benefits of digital signage. Considering the bustling situation in larger hospitals involving patients, visitors, nurses, doctors, and support staff, on-premise digital signage contributes to an impeccable communication mechanism.
Smaller clinics and medical centers are also finding this technology instrumental in keeping their patients engaged, building a brand, and providing healthcare information.
In this blog, we have explained are the top 15 benefits of healthcare digital signage that would drive hospitals, multi-specialty clinics, and other medical centers to upgrade their premises digitally.
1. First things first, digital signage enhances the hospital experience
Hospital environments often get depressing. In fact, ‘Nosocomephobia’ is an actual medical phobia that can be defined as the intense fear of hospitals. Besides, doctors and nurses are often stressed over tragic incidents or due to extremely tight schedules.
Hospitals can use digital signage screens or 4K video walls to play high-definition immersive videos of serenity or ASMR sounds in silent rooms. This can benefit both the hospital patients and the staff; it reduces their stress and contributes to the healthcare facility’s overall ambiance.
2. It is easier to showcase hospital infrastructure & facilities
With digital signage, it is straightforward to market your offerings. The hospital authorities can leverage digital screens to inform patients about healthcare services like non-invasive surgery, transplants, cancer care, or spine surgery.
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What are the benefits of digital signage in healthcare?
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Creative Communication in Employer Branding
It is said that we humans remember (create memories of) those situations/moments/ events that have engaged at least 3 out of our 5 senses — Feeling (Touch), Taste, Sight, Smell & Hearing (Sound).
In this era of information overload, could we then apply the above techniques to our critical communication, and gain that elusive mind space of our target audience?
Yes. It is possible.
Almost 90% of all official communication has at least two of these sense(s): Sight — Visual, Hear — Background noise, or Feel — Words (tone of voice). Thus limiting the possibility of it creating an impressionable memory. Incorporating the third element, therefore, raises the probability of effectiveness and the current generation of digital platforms coupled with enriched multimedia content enables communicators to do just that. The digital signage platform is one of the platforms which can very effectively serve the purpose.
Given that all communications to your employees create or build a perception about you as an employer, it would be worth the effort to develop messages on platforms that allow for engaging all the sensory attributes, thus ensuring that a lasting memory has been created in their minds. This not only aids in increasing the effectiveness of the communication but also plays a key role in building your Employer Brand perception.
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Creative Communication in Employer Branding
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Are Your Employees Engaged?
“Only 13% of employees worldwide are engaged at work.”
— Gallup’s State of the Global Workplace study
In other words, only about one in eight workers are psychologically committed to their jobs and likely to be making positive contributions to their organizations. The bulk of employees worldwide — 63% — are “not engaged,” meaning they lack motivation and are less likely to invest discretionary effort in organizational goals or outcomes. And 24% are “actively disengaged,” indicating they are unhappy and unproductive at work and liable to spread negativity to coworkers.
With increased focus by organizations to improve their employee engagement index, Communication has gained the top spot, with emails being the standard communication platform. However, its overt use by organizations to communicate all aspects — strategic/ tactical/ personal/ official has diminished its utility as an effective medium. It is not surprising therefore that most communications especially those of strategic importance for the organization often doesn’t catch the attention of the email recipient.
Furthermore, it adds to the bandwidth clutter thus making it both ineffective and expensive. It is time therefore to segment the various types of communication relayed to employees and use appropriate mediums to ensure their effectiveness. A recent trend to use broadcast media eg- TV/ LCD screens, video walls or other digital screens to communicate aspects such as policies, announcements, corporate events, etc is gaining high acceptability by organizations across industry verticals.
This non- intrusive yet highly engaging medium seems like an ideal solution when it comes to conveying messages across the organization. If the message is creatively designed, it instantly captures the viewer’s attention and drives action.
With solutions such as Pickcel, Broadcast mediums too can be leveraged to communicate focused messages to a target group. Enriched content, couple with social feeds from Facebook, Twitter, Instagram, etc on this medium makes it both relevant and exciting for the employee.
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How Can Digital Queue Management System Improve Customer Experience?
A certain customer waits in a long queue at one of the billing counters near ‘Exit A’ of a supermarket. All the counters near ‘Exit A’ have similar drawn-out queuing lines. The customer has only three items to bill.
The customer is restless. She has to pick up her son from school.
On the further end, near ‘Exit 2’, a new billing counter becomes operational, only for shoppers with less than ten items. The sales clerk makes the announcements about it, but the customer fails to hear him over the loud music playing in her ear pods.
Angry and frustrated with the service, she dumps her items and leaves. Later that day, she posts her miserable experience on social media, rates and reviews the supermarket poorly, and even recommends against it to some of her peers.
This is a typical example of miscommunication between brands and their customers. Such miscommunications can cost businesses dearly. Despite sufficient arrangements, the supermarket ultimately incurs a loss of monetary profit as well as reputation.
And, that is why a proper queue management system is so indispensable for businesses.
Businesses often tend to refer to A.K. Erlang’s comprehensive mathematical ‘Queuing Theory’ to design their public visiting spaces, organize and estimate queue lengths and evaluate peak visiting hours- all for smoother and better customer experience (CX).
Evolution of queue management system
The history of the queue management system is as old as queuing itself
Earlier, queues were managed through physical barriers and human resources who would guide visitors through the entire process.
Then came the age of electronic queue management system where touch screen kiosks would deliver queue tickets to customers and digital signage would be used to communicate with and guide the visitors.
Now, thanks to the rapid development in technology, a new generation of queue management system― a SaaS-based virtual mobile queue management solution is gradually taking over.
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How Can Digital Queue Management System Improve Customer Experience?
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