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3 Digital Marketing Tools That You Must Know About
If you are spending money on digital marketing, analytics should always be your top priority. Here’s a list of top 3 digital marketing analytics that you must use –
1. Cyfe – Cyfe integrates all your online marketing analytics in one single dashboard. With Cyfe, you will have access to all historical data, get real-time reports, and integrate custom data sources.
2. Mixpanel – Mixpanel is a reliable web and mobile analytics platform. According to experts, Mixpanel helps digital marketers measure and predict the consumer behaviour of existing customers.
3. Moz Pro – Moz Pro is particularly an SEO analytics and performance monitoring platform. As per experts, Moz Pro provides tons of data, like link equity, domain authority, and page authority of the website.
Therefore, if you want to boost the online visibility of your product(s)/ service(s), always get in touch with a reputable digital marketing agency that uses data-driven insights.
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Today's World and E-commerce Development
In today's business world e-commerce is growing in a phenomenal way. Since its establishment, the architecture of e-commerce has been changed drastically. Today, an online entity is mandatory for a business to abide.
Now, most of the people are obsessed with e-commerce platforms like Flipkart, Amazon, eBay, Mintra and so on. These e-commerce platforms are changing the landscape of the business industry. In order to confirm tomorrow's success, e-commerce platforms have become quintessential for small and large scale of businesses.
You can grip over the worldwide market with a proper e-commerce site seamlessly. You can provide a wide range of services from books to clothes, from cakes to liquor from a single platform. Isn't it's amazing!
Internet users are increasing day by day so no business owner wants to leave a chance to perpetuate their goals. With a good construct and well-informed website, small businesses are making big differences. E-commerce websites can provide a dynamic shopping experience. They can provide a wider reach by gaining new customers every day.
So in today’s competitive world of technology if you want your business to sustain then construct a good website, communicate with your customers and get better results.
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Know Why Mobile Apps Are So Important In Today’s World
With the penetration of high-speed internet, mobile applications have become a necessary part of our life. Here are 3 significant benefits of mobile applications –
1. Online Shopping
Online shopping is one of the most significant advantages of a mobile application. You can get your preferred clothes, gadgets, accessories, and raw materials in just a few clicks.
2. Food Delivery
If you don't have much time to cook, there is no reason to worry! If you have apps like Uber Eats, Swiggy, and Zomato installed on your phone, you can get your favourite food delivered at your doorstep.
3. Mobile Banking
With modern mobile banking applications, you can now pay your credit card bills, electricity bills, phone bills, water bill without any issues. You can even check your savings account balance, invest on stock and mutual funds online.
Therefore, if you are one among those poor souls not using any mobile application, make sure to change this habit as soon as possible. You will definitely lead a life with minimal worries.
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Methods for B2B Lead Generation in 2019
Generating quality leads is the backbone of any B2B business. Experts say a combination of inbound and outbound marketing strategy is the best way to generate quality leads.
Here’s is a list of top 3 lead generation strategies that you must implement in 2019 –
1. Content Marketing – This is an amazing strategy for companies who have awesome contents, engaging videos, and encouraging success stories to share.
2. Social Media Marketing – Social media helps businesses refine their lead generation process. Majority of the marketers believe that social media platform like LinkedIn is simply a goldmine for B2B businesses.
3. PPC – PPC is one of the best ways to capture quality B2B leads. It can be extremely effective if one knows their target audience and the demographics of the region.
Generating quality B2B leads is not an easy affair. But if you follow the tips as mentioned above, you will generate leads for your business. Otherwise, get in touch with an expert digital agency that will too do the same for you.
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3 Astounding Benefits Of Facebook Marketing
With more than 1.5 Billion users, Facebook is now the largest social media platform. Marketers simply can't ignore the potential reach of this social media behemoth.
Here, we have discussed the 3 astounding benefits of Facebook marketing.
1. Helps Build Long-Term Relationships
Facebook is a great way to engage in a one-on-one format with the existing, as well as, potential customers. Unlike Twitter and Instagram, Facebook gives business owners the space to maintain direct contact with the customers 24/7.
2. Increases Web Traffic
No website can rank higher unless it has enough organic traffic. Facebook plays a critical role in generating web traffic. Starting from ads that direct traffic to landing page to linking blog posts and ‘About Us' section, Facebook serves as a funnel and helps drive traffic to the website.
3. Helps In Gathering Information
Starting from Facebook marketing techniques and analytics, business owners will have every tool at their fingertips to implement better marketing strategies. Moreover, it's a great tool for gathering information on the demographics of your target customers.
You can hire a digital marketing company who will manage all your digital contents and will convert frequent visitors to potential customers.
So what are you waiting for? Find a good company now!
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Exciting Benefits of LinkedIn Marketing
When it comes to building business connections, LinkedIn is probably the best! Here are 3 reasons how LinkedIn can help your business prosper –
1. Helps In Networking – There is no denying the fact that networking is a key element for every business growth. LinkedIn is simply a goldmine for like-minded business individuals. The best thing about this platform is, it is easy to use and helps business owners build relationships with forward-thinking business professionals and potential customers.
2. Increases Exposure - An optimized LinkedIn page is just what you need to gain attention for your venture. Experts suggest that if you maintain a good LinkedIn page and post engaging contents about your business regularly, it will gain international exposure in a very short span of time.
3. Assists in Recruitment – These days, LinkedIn has become an essential tool for recruitment. Data suggests that an updated LinkedIn profile attract a pool of talents, and boost the recruitment procedure.
Thus, if you want to keep pace with this highly competitive market, get in touch with an expert digital marketing agency today to build a solid online presence in LinkedIn and other social media platforms. Best of luck for your future endeavours!
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Digital Marketing in India - the advancing scenario
India holds World’s 3rd largest internet population. The industry of digital marketing in India is continuously spreading in all business sectors of India. Digital marketing has the potential to overcome the geophysical barrier of the world that leads them to a single platform.
The digital marketing industry in India is an advancing career today. In a nation with a quick development economy, it is relied upon to have a high huge development in Digital promoting profession. The development in the advanced showcasing patterns is having an exceptionally considerable effect on promoting and commercial.
India has witnessed 20X growth in search queries in the past 5 years. In addition, in term of YouTube user, India is the 5th largest nation. Every day over 8.5 million inbound and 11 million outbound messages are sending through WhatsApp.
Besides, there is 60% rise in the online retail market of India which indicates that amount of web users visit online retail sites of our country.
Every business in India nowadays mostly depends on the digital marketing strategies. Better strategies ensure a high brand value of the business. From telecom companies to hospitality, from photography to fashion, from food to transport every business sector mostly relies on digital marketing.
Many portals and companies provide services for digital marketing strategies, SMEs, SEOs etc. which safeguard and enhance a brand’s overall approach towards the customers worldwide. The future of our nation mostly depends on the advancement of digital marketing strategies.
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