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starfriday · 4 days

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Bullet Echo India scales the Google Play Store charts; KRAFTON and ZeptoLab officially announce the launch of the game in India.

• Bullet Echo India which had a soft launch on April 4h 2024, is a multiplayer PvP tactical top-down shooter mobile game

• The game has already reached the top spot in the 'Top Free,' 'Action,' and 'New' categories on the Google Play Store

New Delhi, April 23rd, 2024: Having chartered the top place since it’s soft launch earlier this month, KRAFTON India, in collaboration with ZeptoLab, has today announced the official launch of Bullet Echo India. This exciting top-down shooter mobile game is made especially for Indian gamers, offering an immersive experience with special features just for the Indian community.

On the official launch of Bullet Echo India, Anuj Sahani, says, "We are thrilled by the response to Bullet Echo India since its soft launch earlier this month; the positive response from players and the rankings are a testament to KRAFTON's deep understanding of Indian gamers' preferences.” He further added, “This game represents a breakthrough, not only for its innovative gameplay but also for the significant contribution of women developers on our team. Their talent and dedication have truly set a new standard in the industry."

Bullet Echo India is a multiplayer PvP tactical top-down shooter game where players team up, strategize, and fight in action-packed battles to be the last team standing, like a battle royale. Since its soft launch on April 4th, the game has quickly soared to the top spot in the 'Top Free,' 'Action,' and 'New' categories on the Google Play Store!

The game features four Indian-themed skins for heroes, Maharani Sparkle, Dancer Mirage and Raja Slayer which include elements of India’s rich culture and history. In a unique collaboration with BGMI, the hero Stalker receives a BGMI skin, blending in elements from India’s beloved battle royale title into the Bullet Echo universe.

With plans for continuous updates and events tied to Indian festivals, “Bullet Echo India” promises to keep players at the edge of their seats yet.

Moreover, the game's popularity has sparked enthusiasm among gaming influencers in India. Several well-known influencers, including Thug, will be producing engaging content for their YouTube audiences during the official launch.

Thrilled to collaborate with KRAFTON for the launch of Bullet Echo India, Animesh Agarwal, CEO- s8ul says, "We are proud to be a part of KRAFTON's continued contribution to the game industry in India. With our engagement for new games like Bullet Echo, we aim to further elevate the gaming experience and bring innovative entertainment to gamers across the country. S8ul creators are thrilled to be a part of this expanding ecosystem, and we can't wait to see the game's success in this dynamic market”

For more details, follow the official India website, Instagram, Facebook, and YouTube pages of Bullet Echo India.

ABOUT KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, and Flyway Games. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.

KRAFTON is responsible for premier entertainment properties, including BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, TERA and ELYON. With a passionate and determined team worldwide, KRAFTON is a technology-driven company that boasts world-class capabilities as it seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. KRAFTON, Inc. is committed to enhancing the start-up ecosystem in India; and so far, the company has invested over $160 million in several Indian startups in the field of interactive entertainment, gaming, Esports, and technology. For more information, visit www.krafton.com

About ZeptoLab

ZeptoLab is a gaming company known for crafting fun, innovative games, and setting the bar for impressive quality.

With Cut the Rope franchise games boasting a remarkable 1.7BN downloads and massive multiplayer titles C.A.T.S.: Crash Arena Turbo Stars, King of Thieves, and Bullet Echo amassing 350M downloads, ZeptoLab is reaching audiences worldwide on platforms like iOS, Android, and more.

A multifaceted player in the gaming industry, ZeptoLab excels not only in game development and publishing but also boasts a robust IP portfolio for licensing, an animation series production arm, and a commitment to extending its influence beyond digital screens.

To learn more about ZeptoLab and its latest offerings, visit https://www.zeptolab.com/

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starfriday · 4 days

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Bullet Echo India scales the Google Play Store charts; KRAFTON and ZeptoLab officially announce the launch of the game in India.

• Bullet Echo India which had a soft launch on April 4h 2024, is a multiplayer PvP tactical top-down shooter mobile game

• The game has already reached the top spot in the 'Top Free,' 'Action,' and 'New' categories on the Google Play Store

With plans for continuous updates and events tied to Indian festivals, “Bullet Echo India” promises to keep players at the edge of their seats yet.

For more details, follow the official India website, Instagram, Facebook, and YouTube pages of Bullet Echo India.

ABOUT KRAFTON, Inc.

About ZeptoLab

ZeptoLab is a gaming company known for crafting fun, innovative games, and setting the bar for impressive quality.

To learn more about ZeptoLab and its latest offerings, visit https://www.zeptolab.com/

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starfriday · 4 days

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*Manoj Bajpayee Birthday Special: Bhaiyya Ji Makers Unveil Teaser of Baagh Ka Kareja Song!*

youtube

As Manoj Bajpayee marks another wonderful year, the team behind Bhaiyya Ji has added more joy to his day by sharing a sneak peek of their song, Baagh Ka Kareja. The energetic melody has left fans eagerly anticipating the full song, set to release tomorrow.

The song is sung and composed by everyone’s favorite, Manoj Tiwari, with lyrics penned by Dr. Sagar and music composed by Aditya Dev. The lyrical video of Baagh Ka Kareja will be released tomorrow.

Vinod Bhanushali, Samiksha Shael Oswal & Shabana Raza Bajpayee present, Bhaiyya Ji, a Bhanushali Studios Limited, SSO Productions, and Aurega Studios production. This revenge drama is produced by Vinod Bhanushali, Kamlesh Bhanushali, Samiksha Oswal, Shael Oswal, Shabana Raza Bajpayee, and Vikram Khakhar.

Bhaiyya Ji is set to release on 24th May 2024.

#Youtube

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starfriday · 5 days

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Mumbai Comic Con Wraps Up with a Bang, A Celebration of Pop Culture and More!

~ Comic Con India, the country's premier pop-culture celebration is back in the city of dreams. From celebrity appearances to exclusive merchandise, and top notch cosplayers from India and around the globe at the ultimate weekend for pop culture enthusiasts !~

Mumbai, India – 22nd April - The city of dreams, Mumbai witnessed an exhilarating weekend of the year for all things pop culture. Comic Con India brought pop culture enthusiasts from across the city for its last of this season's event. The event served as a haven for cosplay enthusiasts and spectators alike, offering a gateway to a world where fantasy and reality collide. The weekend was filled with interactive activities, games, and an array of merchandise, keeping the spirit of Comic Con soaring high.

Presented by Maruti Suzuki Arena, powered by Crunchyroll and in association with Android, Mumbai Comic Con 2024 treated every attendee to an exclusive copy of Spiderman-India (No.1 Issue) comic book, in collaboration with Marvel Comics. The event showcased comics in a big way with a slew of upcoming publishing houses and Indian artists like Indusverse, Holy Cow Entertainment, Acid Toad, Garbage Bin, Bullseye Press, Bakarmax, Art of SAVIO, and Abhijeet Kini and many more along with International guests Jason Loo and GUY Delisle graced the event. The event saw immense love pouring in for popular movies, games and comic book characters like Itachi, Luffy, Goku, Deadpool & Wolverine, Spidermans, Batman, Viper (Valorant), Victor (Pubg shooter), Subzero (Mortal Kombat), Franklin (GTA), Xiao, Zhongli (Genshin Impact), Brimstone (Sage) and so much more.

The venue buzzed with excitement as new comic book launches took center stage, including Karejwa by Bakarmax, Monday To Friday by Corporat Comics, Ghosts of South India by Abhijeet Kini, Minnal Murali by Tinkle Comics, and the announcement of Suppandi’s birthday by Google Android. Art Guy Rob conducted a captivating session igniting nostalgia among audiences.

A special panel on Demon Slayer, featuring voice-over artist Natsuki Hanae, stole the spotlight, while the dynamic duo Rohan Joshi and Sahil Shah delivered yet another hilarious session of Binge-O-Clock. Popular rapper MC Altaf set the stage on fire with his rap, and the cast of Lakadbaggha also made an appearance. DJ Kazu and Shahrule kept the crowd grooving with their electrifying beats and rap. The talented comedian Harsh Gujral brought laughter to everyone with his wit.

Speaking about the thrilling weekend celebration, Jatin Varma, Founder, Comic Con India, said, “The excitement and enthusiasm that the celebration brings along with boundless creativity and passion of pop culture enthusiasts at Comic Con, fills me with immeasurable joy. Each edition of Comic Con has been a rewarding journey, and Mumbai, as the final stop, embodies the vibrant spirit of our community. The infectious energy witnessed at our shows creates memories that last a lifetime. I am grateful to our audience for their unwavering support and participation and eagerly anticipate more unforgettable moments in the editions to come.”

MC Altaf shared, "Mumbai Comic Con is very close to my heart as it's my home turf. Performing here was a memorable experience that I will always cherish."

Comedian Harsh Gujral said, "This is my first Comic Con experience. I think the energy in the audience was exceptional. I was scared in the beginning to perform in the open, but I was really surprised. People were enjoying the entire event while also paying attention to all the various performances happening and that's what I loved the most. The vibe and energy of the audience was commendable."

Comic artist and cartoonist Jason Loo said, "Working with Marvel comics is always a dream. I'm always amazed at every project I do, I get to draw or write this character today like Thor or Captain America; this is awesome, and Mumbai Comic Con has been overwhelming. It has exceeded all my expectations with the high energy and enthusiasm of all the fans. I've never been shown this kind of love before in any kind of show. I would definitely like to be back for another Comic Con in India."

On April 20th-21st, 2024, the event also featured The Arena – a dedicated gaming expo, featuring amazing experiences, tournaments, free play zones as well as the opportunity to meet & greet with leading streamers. Key Event Partners include brands such as CELIO, HDFC, Comedy Central, OnePlus, Android, NYX Cosmetics, McDonald’s & VH1.

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starfriday · 6 days

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Ministry of Information & Broadcasting

The National Museum of Indian Cinema, under National Film Development Corporation of India Limited (NFDC) presents ‘Chronicles of Timeless Treasures’

Posted On: 20 APR 2024 8:39PM by PIB Mumbai

Mumbai, India, April 20, 2024

The National Museum of Indian Cinema (NMIC), under National Film Development Corporation of India Limited (NFDC) was thrilled to announce the screening of the iconic film "Jewel Thief" as part of its esteemed series, ‘Chronicles of Timeless Treasures’. Every Saturday at 4 pm, cinephiles are invited to indulge in the splendor of restored classic cinema at NMIC.

"Jewel Thief," a 1967 masterpiece directed by the renowned Vijay Anand, stands as one of Indian Cinema's finest suspense dramas. This meticulously restored classic, made possible by the dedicated efforts of the National Film Heritage Mission by National Film Archive of India (NFAI), Pune, promises to transport audiences to a bygone era of cinematic brilliance.

To mark this exclusive event, NMIC was honored to welcome the esteemed actress Ms. Esha Gupta as the chief guest. Ms. Gupta's presence adds an aura of elegance and significance to this celebration of cinematic excellence.

Speaking about the efforts, Esha Gupta said- “Along with the older generation, this initiative undertaken by NFDC-NMIC-NFAI will make the younger generation aware of the beautiful cinema legacy of Indian Cinema.” As someone from the film fraternity, she spoke about the stark contrast in the techniques of filmmaking. “Being an admirer of Vyjayantimala, I was awestruck by her natural beauty on screen when I witnessed the movie Jewel Thief here and the elegant grace with which the yesteryear heroines used to carry themselves”.

In conjunction with the screening, NMIC recently hosted a "Capture Your Moment" contest, inviting visitors to explore the museum and create reels in collaboration with the institution. The winning entry was selected by Esha Gupta herself, who expressed her joy at the opportunity to visit the museum and witness the restoration of such a beloved classic.

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SP/PK

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starfriday · 10 days

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Beauty Garage Professional witnesses 60% growth year on year, coupled with a 0.1% market capture

Mumbai…April 17, 2024…Beauty Garage Professional, a true made-in-India brand reinventing the hair care industry, proudly announces its remarkable 60% year-on-year growth and 0.1% capture of the market share in India. This achievement coincides with the brand's recent reception of the prestigious National Feather Awards in the Best Hair Care Product Manufacturing category. Founded in 2017 by Mahesh and Jigar Ravaria, Beauty Garage Professional has swiftly ascended to become a leading name in the hair care business, embodying the spirit of innovation and resilience.

Committed to delivering excellence, Beauty Garage Professional focuses on crafting high-quality, safe, and technologically advanced products tailored for diverse hair types. The company's unwavering dedication to customer satisfaction is evident in its comprehensive range of hair care solutions designed to repair, restore, and revitalize hair.

Today, Beauty Garage Professional boasts a diverse portfolio comprising over 100 SKUs across six distinctive series, including K9 Botoplexx, Botoliss, Botosmart, Shea, Shea Curls, and ScalpSense. Each product reflects the company's core values of innovation, reliability, quality, trust, and competence, proudly representing a 'make in India' brand.

Mr. Mahesh Ravaria, Co-Founder and CEO of Beauty Garage Professional said, “At Beauty Garage Professional, we envisioned a brand that not only delivers exceptional hair care solutions but also represents the spirit of innovation and resilience that defines the 'make in India' ethos. Our journey from 2017 to now is a testament to our unwavering commitment to excellence and customer satisfaction. Today, Beauty Garage Professional is actively serving the INR 2000 crore hair treatment market and INR 5000 crore hair spa market in India, firmly establishing our leadership in the industry."

Mr. Jigar Ravaria, Co-Founder of Beauty Garage Professional said "We are proud to have created a diverse portfolio of high-quality, technologically advanced products that cater to the diverse needs of our customers worldwide. With ScalpSense and the Shea Collagen Hair Filler Treatment, we are not just setting new standards; we are revolutionizing the way people perceive hair care."

With FDA-approved products renowned for their cutting-edge technology, Beauty Garage Professional has expanded its footprint to over 32 countries, setting new standards in the global salon industry. The company's relentless commitment to research and development ensures a continuous stream of innovative products that cater to evolving customer needs.

In a groundbreaking move towards scalp health, Beauty Garage Professional unveiled ScalpSense, the world's first five-step product series designed to address a wide range of scalp concerns. Additionally, the company introduces the Shea Collagen Hair Filler Treatment, setting a new standard in hair rejuvenation with its transformative effects.

As Beauty Garage Professional continues to redefine hair care standards, its commitment to empowering professionals and customers alike remains unwavering. With a profound love for hair at its core, the company is dedicated to providing comprehensive solutions that repair, restyle, and revitalize hair, empowering individuals to achieve their hair goals with confidence and flair.

About Beauty Garage Professional

Beauty Garage Professional is transforming a multi-million dollar Hair Care Sector and reinventing hair and scalp health with groundbreaking products and a top-notch distribution network. It’s a truly Made in India success story with the only Indian company manufacturing products and introducing innovative treatments such as Hair Botox. With a dedicated team engaged in continuous product research and technology exploration, the company has a remarkable growth story in the thriving Indian haircare market.

Beauty Garage is a dynamic and influential player in the beauty industry, poised for continued success on both domestic and international fronts led by dynamic founders, Mahesh and Jigar Ravaria who established the company in 2017. The company stands out with a compelling competitive edge in the hair treatment market with strategic expansion plans of establishing a global presence with a focus on key regions such as the Middle East and the United States. The company’s strong network comprises over 100 distributors, supported by a dedicated team of 150 field Professionals, including both sales and technicians.

Beauty Garage Professional is at the forefront of innovation, delivering high-end quality products in more than 32 countries. Its worldwide distribution and FDA approval positions it as a winning player in the market revolutionising the Indian Salon Industry with flawless rich hair care products. The remarkable R&D teams are tirelessly working to develop innovative products for hair care and treatment.

The company's primary focus is on reinventing hair care, and collaborating with hairdressers to develop solutions and services at the forefront of the industry. With the core ethos centered around a profound love for hair, the company aims to provide comprehensive hair care solutions that repair and restyle hair post-treatment damage. At Beauty Garage Professional, the absolute dedication to the art of hair care shines through, empowering Professionals and customers alike to achieve their hair goals with confidence and flair.

Today, Beauty Garage Professional showcases a diverse collection of 100+ SKUs and six distinctive series, including K9 Botoplexx, Botoliss, Botosmart, Shea, Shea Curls, and ScalpSense using the high-end, advanced technology to create all the products designed to satisfy the customers. The safest ingredients are curated and treated in the safest environment to obtain the best results. With strong partnerships with salons across India, Beauty Garage

caters to the rising beauty consciousness as people are investing more in hair & scalp care, and solutions to enhance their appearance and wellbeing.

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starfriday · 10 days

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*Ulajh Teaser: Janhvi Kapoor, Gulshan Devaiah & Roshan Mathew Starrer Will Keep You On The Edge Of Your Seat*

_Ulajh is set for a theatrical release on 5th July_

Junglee Pictures has announced the release date of the much-awaited film 'Ulajh', with a teaser, heightening the anticipation for the film. Featuring the talented Janhvi Kapoor in a never-seen-before avatar alongside Gulshan Devaiah and Roshan Mathew, the teaser offers the audience a sneak-peek into the high-stakes world of IFS (Indian Foreign Services). Helmed by National Award-winning director Sudhanshu Saria, the film is slated for a theatrical release on 5th July.

Ulajh follows the journey of a young diplomat, who, belonging to a prominent family of patriots, finds herself embroiled in a dangerous personal conspiracy while far from her home turf, at a career-defining post. Having garnered a lot of attention, the teaser of Ulajh was unveiled by Janhvi who wrote," Enter the world of lies, deceit & betrayals - #Ulajh in cinemas on 5th of July."

The film also boasts powerhouse performers including Adil Hussain, Rajesh Tailang, Meiyang Chang, Rajendra Gupta, and Jitendra Joshi. Written by Parveez Shaikh and Sudhanshu Saria, Dialogues by Atika Chauhan, Ulajh is set to release in cinemas near you on 5th July.

#UlajhInCinemas5thJuly

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starfriday · 11 days

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Denver's new campaign with Shah Rukh Khan

~ The message of 'Don't be proud of success'

Mumbai, 16 April 2024: India's iconic men's brand Denver has launched an inspiring extension of its 'Success' campaign featuring megastar and brand ambassador Shah Rukh Khan. In an era where success is often overlooked as virtue, this campaign inspires radical change and takes success among rare achievements to new heights. Brand advertising conveys a poignant message through a simple, yet powerful plot.

The King of Bollywood Shah Rukh Khan is known as the greatest of all time and a true icon of success. Coming from a straight background, this self-reliant man has taken the definition of success to new heights. Centered around them as symbols of humanity and compassion, the ad emphasizes the importance of treating everyone with respect, regardless of social status. Through his dialogue 'Insaan Chhota Ya Bada Apni Soch Se Hota Hai (A person's mindset determines his place in society), success should not go to your head', Shah Rukh Khan inspires the audience to look at their own attitudes vis-a-vis others and embrace equality and kindness. Overall, the brand ad points out that successful people remain modest about their achievements.

Saurabh Gupta, Managing Director and CEO, Hamilton Sciences Pvt Ltd said, “As a brand committed to enriching lives through fragrance, we believe in humanity's potential for success. With this campaign we intend to stimulate conversations, which remind individuals that true success lies in acting with kindness and compassion. Shah Rukh Khan, the epitome of success and modesty, is the perfect fit to convey our brand message. As with our fragrances, success is not limited to showing off, but success comes from treating everyone with respect.”

Shah Rukh Khan has been associated with deodorant brand Denver as a brand ambassador for seven years. Over the years the brand has been the most preferred fragrance in the country. The brand aims to become the preferred grooming brand for men in the next few years.

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starfriday · 12 days

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*Pooja Entertainment’s ‘Bade Miyan Chote Miyan’ Wins Over Audiences, total collection worldwide 96.18 Cr gross, Overall Extended Weekend*

https://www.instagram.com/reel/C5xQIKAooQO/?igsh=bmRha3A2NWF2dHhl

Pooja Entertainment's action entertainer film ‘Bade Miyan Chote Miyan’ has emerged as a perfect treat for the audiences, collecting an impressive total 96.18 Cr worldwide with overall extended weekend. The film's success can be attributed to the overwhelming support of the masses, who have made it a must-watch with their families and friends.

Audiences have praised the film for its perfect blend of action and comedy, with power-packed performances by Akshay Kumar and Tiger Shroff, along with Prithviraj Sukumaran, Sonakshi Sinha, Manushi Chhillar, and Alaya F. The film's entertaining storyline and high-octane action sequences have made it a perfect entertainer for the summer season.

With its impressive box office performance, ‘Bade Miyan Chote Miyan’ is shaping up to be one of the real action entertainer of the year. If you haven't watched it yet, grab your tickets and enjoy the perfect action entertainer with your loved ones!

Vashu Bhagnani and Pooja Entertainment present BADE MIYAN CHOTE MIYAN in association with AAZ films. Written and directed by Ali Abbas Zafar, and Produced by Vashu Bhagnani, Deepshikha Deshmukh, Jackky Bhagnani, Himanshu Kishan Mehra, Ali Abbas Zafar. The film successfully running in cinemas, starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Sonakshi Sinha, Alaya F and Manushi Chillar in pivotal roles.

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starfriday · 15 days

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Shell Advance upgrades portfolio, launches limited edition pack with Shahid Kapoor

National, April 12, 2024: Shell Lubricants India today unveiled its upgraded portfolio of Shell Advance Motorcycle oils, offering advanced performance and a superior riding experience to its consumers. The company launched the upgraded portfolio in a limited-edition packaging featuring brand ambassador Shahid Kapoor, continuing their partnership on the Rukna Mushkil Hai brand campaign. Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine oil.

The new Shell Advance AX7 Synthetic Technology oil offers consumers an extra smooth ride with its innovative Flexi Molecule Technology, ensuring the most effective power transfer from the engine to the wheels. The upgraded Shell Advance AX5 premium mineral oil boasts refreshed Active Cleansing Technology™ and enhanced specifications, providing effortless starts for an unparalleled promise of extra engine life.

Introducing the new and improved Shell Advance range, Amit Ghugre, Chief Marketing Officer, Shell Lubricants India, said, "For us. ‘Rukna Mushkil Hai’ is not just an emotion but a platform to empower riders to be truly unstoppable. Last year, we teamed up with Shahid Kapoor to echo the spirit of these motoring enthusiasts, and now we are taking it a step further with portfolio upgrades to offer stronger and more impactful consumer benefits. With our special edition packs, we hope to inspire more users to fulfil their passion for riding with Shell Advance engine oils”.

Unveiling the range, Shahid Kapoor, Brand Ambassador for Shell Lubricants India, said: “I am excited to partner with Shell Advance on the upgraded portfolio that promises Extra Engine Life and Extra Smooth Rides. These new products will truly make it “Rukna Mushkil Hai” for us as we embark on adventure rides exploring this beautiful country. Be sure to grab your special edition pack and join me on this beautiful journey with Shell Advance.”

The newly launched range will be available across all Shell Advance workshops and retail outlets across India.

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starfriday · 18 days

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Anil Kapoor and Sonam Kapoor emphasize the importance of partnership at Home, echoing the question Ariel is raising: 'Is your HomeTeam as strong as your Dream Team?

~Ariel launched their new campaign that highlights longstanding movement also highlights women, women supporting women, and husbands becoming trusted allies in household responsibilities and working as a Team atHome as a HomeTeam~

Mumbai, Tuesday, 9th April 2024: Over the last 9 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. As society progresses, men have increasingly recognized the importance of supporting their partners equally. Since we began this journey in 2015, the percentage of men who believed that household chores, like laundry, are solely a woman's job has drastically decreased from 79% to 25%*. However, acknowledging the need for further progress, Ariel is driving the conversation forward to encourage men to not only accept the physical aspect of household chores but also to act as a team at home to share the mental load. This collective effort will significantly contribute to men earning the trust of their partners by stepping up, ensuring that she can confidently step out into the world. This year, Ariel poses a pertinent question – How strong is your HomeTeam? By urging men to #ShareTheLoad, Ariel aims to foster a culture of equal ownership and accountability of household chores between husbands and wives, seamlessly integrating both the physical and mental aspects of running a household.

The mental load of household responsibilities often goes unnoticed for many women, despite men increasingly taking on tasks and households seeking domestic assistance. A study commissioned by Ariel revealed that three out of every four women(75%*) find it difficult to mentally disengage from these responsibilities, affecting their health, relationships, and career advancement. As more women enter the workforce and nuclear households become prevalent, the need to share the load becomes even more critical. It's imperative to ask whether men can shoulder not just the physical but also the mental responsibilities of household management in her absence, fostering a more equitable partnership. Moreover, men must actively strive to earn the woman's trust by consistently demonstrating their commitment, reliability, and capability in handling household duties.

In Ariel's latest film, 'HomeTeams #ShareTheLoad,' the focus is on fostering a team dynamic within households and reiterating household chores as a collective responsibility. It poses a vital question to men through the story of Aisha, a professional balancing her career and home responsibilities. Aisha's apprehension about leaving for a work trip in Singapore reflects a common dilemma for women, who often worry about their partners' ability to handle household chores in their absence. However, a heartening turn occurs when Aisha's boss encourages her to leverage her “HomeTeam” just as effectively as her work teams. This emphasizes the potential for achieving larger objectives together and highlights the profound influence of teamwork in both personal and professional realms. The film underscores how small moments can lead to significant shifts in perspective, serving as a testament to men who may just need a gentle push to genuinely aspire to be equal partners, overcoming societal conditioning or lack of awareness.

The campaign launch event brought together a distinguished panel comprising of Bollywood icon Anil Kapoor, actress Sonam Kapoor, Mukta Maheshwari, Chief Marketing Officer at P&G India and Vice President - Fabric Care, P&G Indian subcontinent; and Josy Paul, Chairman & Chief Creative Officer at BBDO India. The panelists shared personal anecdotes and insights into the significance of genuine partnership and equal participation in household chores. Anand Ahuja, Sonam Kapoor's husband, exemplified true partnership by actively taking care of household responsibilities while Sonam attended the event. Despite not being physically present, Anand participated via video call and reassured Sonam that he had everything under control at home. His actions highlighted the importance of shared responsibilities and genuine teamwork within a relationship, showcasing how both partners can support each other in balancing professional and domestic duties.

At the campaign launch event, Anil Kapoor delivered a powerful message on the evolving dynamics of gender roles and the essence of genuine partnership within relationships. Reflecting on his own journey, Anil Kapoor emphasized,” In my journey, I've witnessed the evolution of gender roles and the importance of mutual respect and genuine teamwork in a relationship. Sunita, my wife, has been my equal partner, demonstrating unwavering support and understanding throughout. Our partnership is built on the foundation of mutual respect and shared responsibilities. Seeing couples like Sonam and Anand, or Rhea and Karan, embrace the ethos of genuine partnership reaffirms my belief in the power of teamwork at home. It's heartening to see how these younger couples are reshaping the narrative and inspiring others to do the same. As society progresses, so too should our relationships. I am committed to continuing to learn and grow as a partner, ensuring that together, we share the load and support each other in every aspect of our lives”

Bollywood actor Sonam Kapoor shared her perspective on the significance of genuine partnership and shared responsibilities within her household. She expressed, "In our household, Anand and I believe in genuine partnership and shared responsibilities. This campaign resonates deeply with us because it reflects the values we hold dear - mutual respect, understanding, and shared responsibility. It’s about recognizing that true partnership isn’t just about dividing tasks; it’s about lifting each other up and creating a harmonious environment where both partners can thrive.”

Proudly aligning herself with the movement, Sonam Kapoor added, "I'm proud to be part of a movement that encourages people everywhere to embrace genuine partnership and redefine traditional gender roles. Because when we share the load, we pave the way for a brighter, more equitable future."

Her words echoed the campaign's core message of reshaping societal norms and promoting mutual support and cooperation within relationships, inspiring couples to embark on the journey towards a more balanced and inclusive partnership. During the campaign launch event, Mukta Maheshwari, Chief Marketing Officer, P&G India, and Vice President - Fabric Care, P&G Indian subcontinent, said, 'At Ariel, we are committed to creating an ecosystem at home that empowers and enables women. Our mission goes beyond providing superior cleaning products; we aim to foster genuine partnership and equality within households. By understanding the evolving needs of consumers, we strive to rewrite the narrative of gender roles and empower both men and women to share responsibilities equitably. This year, through initiatives like #ShareTheLoad, our aspiration is to cultivate households where it's equally common for men and women to not only share the physical chores like laundry but also share the mental load of household responsibilities.'

Josy Paul, Chairman & Chief Creative Officer, BBDO India, remarked, ' #ShareTheLoad is not just an advertising campaign; it’s a silent revolution that’s changing the way Indian society perceives household chores between couples. Each year we uncover a hidden truth. Our deep listening process, in collaboration with the team at P&G Ariel, helps us sense the mood of the nation, the home, and the individual. This year we are hearing more and more women say they are giving up on growth opportunities because of the mental and emotional load of domestic responsibilities. This holds many women back and stops them from achieving their full potential. But things are changing. There are so many moments in the film that show us this reality and how the shift is happening. In the end, the film captures the realization of the husband and the effort he puts in to ensure his wife doesn't have to take a step back at work. A giant step for equality at home.'

As Ariel India embarks on the 7th edition of its #ShareTheLoad campaign, it reaffirms its commitment to championing equality, fostering genuine partnership, and paving the way for a brighter, more inclusive future.

Watch the film now- https://youtu.be/OFuRjJIPxU0 About Ariel #ShareTheLoad

About Ariel #ShareTheLoad

For the first edition of the #ShareTheLoad campaign in 2015, Ariel raised a very pertinent question - ‘Is laundry only a woman’s job?’. With the 2016 ‘Dads Share the Load’ movement, the conversation aimed to highlight the prejudices that pass down from one generation to the next. In 2019, with ‘Sons #ShareTheLoad’, the brand urged sons to #ShareTheLoad at home with the core question – ‘Are we teaching our sons what we are teaching our daughters?’ Share The Load for ‘Equal Sleep’ in the year 2020 was all about impact and action. It highlighted the impact of the unequal division of chores on their wife’s well-being and leveraged it with men to drive an urgency to act. Ariel See Equal #ShareTheLoad – the fifth edition was about seeing your spouse equally because when you See Equal, you #ShareTheLoad. Last year’s film put the spotlight on Silent Separation through a heart-wrenching film that portrayed how a couple silently grow apart when the burden of running the home is completely on the lady of the house.

Past #ShareTheLoad editions:

Season 6: https://youtu.be/youeaZyavg0

Season 5: https://www.youtube.com/watch?v=DA64FF7MR58 Season 4: https://www.youtube.com/watch?v=QAxm23SjHDo&t=3s Season 3: https://www.youtube.com/watch?v=8QDlv8kfwIM&t=3s Season 2: https://www.youtube.com/watch? v=wJukf4ifuKs

Season 1: https://www.youtube.com/watch?v=JX8kJSdjN8s

*Disclaimers: Based on a 3rd party survey conducted by Toluna with 900 respondents across 7 cities

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starfriday · 18 days

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*Varun Sharma lends his voice to Garfield in Hindi*

The world-famous lasagna-loving, Monday-hating indoor cat, Garfield, is hitting the big screens in an adventurous and wild twist as it leaps into theatres this summer. The trailer for ‘The Garfield Movie’ has generated massive excitement, as fans eagerly await to witness this sassy cat's legacy on the big screen. Indian audiences have another reason to celebrate, as the hugely successful and entertaining actor Varun Sharma of ‘Fukrey’ fame will be lending his voice to the Hindi version of the film.

Known for his comic sense of humor and quick wit, Varun Sharma has carved a special place in audiences' hearts with his iconic roles. Now voicing the Hindi version of the film, Varun Sharma will inject an extra layer of excitement and adventure into Garfield's outdoor escapades.

Speaking about lending his voice to Garfield in Hindi, Varun Sharma shared, " For me, lending my voice for 'The Garfield Movie' has been a character I have followed since my childhood, and I resonate with his quirks. The entire dubbing process was an amazing experience, allowing me to relive all the best of my childhood memories. I am thankful to Sony Pictures Releasing International for this opportunity. I am eagerly waiting for the audience to have an absolute blast watching the film.

Shony Panjikaran, General Manager and Head of Sony Pictures Releasing International (SPRI) India, shares, “We are thrilled to collaborate with Varun Sharma for the Hindi version of ‘The Garfield Movie’. Garfield has a quirky personality, and Varun's phenomenal and humorous performances in recent films makes him the perfect choice."

_Sony Pictures Entertainment India releases ‘The Garfield Movie’ exclusively in cinemas on 24th May 2024 in English, Hindi and Tamil, also in 3D._

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starfriday · 18 days

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*Trailer Launch Event of "Srikanth - Aa Raha Hai Sabki Aankhein Kholne" Leaves Audiences Feeling Inspired!*

_T-Series Breaks New Ground in Accessibility with Srikanth Trailer Launch: Pioneering Government's Standards for the Hearing and Visually Impaired_

The trailer launch event of T-Series and Chalk N Cheese Films' much-anticipated film, "Srikanth - Aa Raha Hai Sabki Aankhein Kholne," held in Mumbai, had audiences feeling inspired. Present at the launch was protagonist Rajkummar Rao, along with Sharad Kelkar, director Tushar Hiranandani, and producers Bhushan Kumar and Nidhi Parmar Hiranandani. However, the highlight of the evening undoubtedly was the presence of real-life hero, Srikanth Bolla and his wife Veera Swathi, whose inspirational journey serves as the cornerstone of the film.

What also made this event a highlight was that T-Series took the Government initiative ahead and also played an audio trailer for "Srikanth- Aa Raha Hai Sabki Aankhein Kholne" at the trailer launch. This came to action after the recent guidelines regarding accessibility standards in the Public Exhibition of feature films in theaters for people with hearing and visual impairments were issued by PM Narendra Modi and the I&B Ministry. This is the first time a film trailer has also been played in an audio format in a theater.

"Srikanth - Aa Raha Hai Sabki Aankhein Kholne" promises to be an extraordinary journey, encapsulating themes of determination, resilience, and triumph. The trailer offered a tantalizing glimpse into the remarkable portrayal of Srikanth Bolla's indomitable spirit by the versatile Rajkummar Rao. The trailer not only showcases the journey of a visually impaired man but also a story of his unique character and wittiness and how he goes on to make his disability his strength and not a weakness.

Directed by Tushar Hiranandani, "Srikanth" is set to deliver an unforgettable cinematic experience, offering audiences an intimate glimpse into the extraordinary life of a true hero. Alongside Rajkummar Rao, the film boasts a stellar ensemble cast including Jyotika, Alaya F, and Sharad Kelkar, each contributing their unique magic to the narrative.

Gulshan Kumar and T-Series Presents a T-Series Films & Chalk N Cheese Films Production LLP, ‘Srikanth - Aa Raha Hai Sabki Aankhein Kholne’ is directed by Tushar Hiranandani, is produced by Bhushan Kumar, Krishan Kumar & Nidhi Parmar Hiranandani. The film releases nationwide on the 10th of May 2024 on the occasion of Akshaya Tritiya.

https://bit.ly/Srikanth-OfficialTrailer

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starfriday · 18 days

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Shopsy's Wedding Store Launch Marks 2x Surge in Top Categories

● Shopsy’s Wedding Store is a one-stop-shop encompassing all products needed for occasions, including Haldi, Mehendi, Sangeet, Shaadi, and more

● This storefront includes an expansive collection spanning across Ethnic Apparel, Footwear, Accessories, Fragrances, Jewellery, Beauty, Home & Gifting products starting at Rs. 45

Shopsy recently launched a dedicated wedding storefront, curated with trendy and affordable essentials for wedding goers in Bharat. Understanding the unique requirements and aspirations of the customers in tier 2 and tier 3 cities, where weddings hold immense cultural significance, the hypervalue platform selected an expansive product portfolio that is both trend and value driven.

Consumers this season are especially on the lookout for value and variety across categories. With Shopsy, they can seamlessly explore the wide range of trendy and customised collections for all wedding ceremonies, like Haldi, Mehendi, Wedding, Reception, and more. It further features an expansive catalogue including ethnic jewellery, apparel, footwear, wedding decor for home as well as gifting essentials thus catering to the growing customer needs for the season.

The launch of the Wedding Store led to a remarkable surge in customer visits on Shopsy particularly for top categories like Fashion, Beauty, Accessories and Gifting. Uttar Pradesh, Maharashtra & West Bengal contributed to the highest demand. Customers aged 15-34 years increasingly took to shopping for a variety of deals, with jewellery starting at Rs. 45/-, beauty and grooming from Rs. 49/-, and gifting options from Rs. 99/-., ethnic and party wear from Rs. 149/-, and sarees from Rs. 169/-. Customers from cities like Salem, Medinipur, Bhagalpur, Bankura and many more were among the top shoppers for wedding season.

With the launch of the Wedding Store, Shopsy enabled cross-cultural buying, giving users access to an expanse of fabrics and designs. Products like Shararas and Kanjivarams were bought across various states, thus offering the customer a great selection at affordable prices.

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