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golfupnorth · 1 year

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February 1, 2023 Newsletter

Anxiously Awaiting Golf Season!

As football is winding down all that is left is the big game. Not my choice of teams to be in the Super Bowl but The Chiefs and the Eagles should be fun to watch. Even though my Lions didn’t make the playoffs (I’m not going there), I have watched every game leading up to this. The only consolation of my team not being in the Super Bowl is that no matter who wins I won’t be crying in my beer (in my case Captain Morgan).

Once the Super Bowl is done I will really start obsessing about getting out on the golf course (my weekends are now open). I have mentioned numerous times that I got new clubs last season and how much I loved them. Especially my Big Bertha 7 wood. I have also mentioned numerous times how much I struggle with irons.

Do I need Irons?

I am slowly getting to the point where I may never need an iron other than a pitching wedge and sand wedge.

My set came with a 3 wood, 5 & 6 hybrids and I added the 7 wood. Those clubs are my go-to clubs for fairway shots. There are still times where I have to grab an iron and because I don’t believe I can hit them well, I rarely do. Santa is trying help me with the under 100 yard lies that my current woods/hybrids just won’t work with and my irons are hit or miss with. Woke up Christmas and found a Big Bertha 9 wood under our tree. I have not had a chance to try it and am planning to go to a simulator and give it a try. We will see how that works out.

Simulators, Driving Ranges, and Practice Swings

I am not a patient woman and not a fan of doing something that doesn’t have immediate measurable results. Because of that I don’t take practice swings, I am bored at driving ranges and simulators seem silly. That said I want to try my 9 wood and that may be the only way and I can suck it up and try it again.

My lack of patience and unwillingness to practice is probably why I haven’t seen under 100 yet. Now I do love playing at Top Golf, which has goals and scores in a way that makes sense to me. Simulators have a weird algorithm that using my club speed, angles, etc. to determine how far and where my ball landed. I am just not sure what to do with simulators.

Are you asking yourself this?

Why am I reading a newsletter by someone that hasn’t golfed for that long and that really doesn’t know enough about golf to write about golf? You are exactly right, I don’t know enough, but I love this game. I hope my passion and commitment to the sport comes through. That my struggles with my irons and getting below 100 have you remembering when you were in my shoes (maybe you still are). That every year I am sure I will break 100 and get so excited about the first par of the year reminds you of your early years of golf. Maybe even have you chuckling here and there.

This newsletter is not meant to make you a scratch golfer or provide tips that will get you to the top of the leaderboards. It is entertainment about my experiences on various courses. My perspective is not from a “good” golfer’s views, but someone still learning and just having fun on the course.

Why a Newsletter?

Funny story, I never planned to write a newsletter. A website (more on that later) that I dreamed up was built. The webmaster added the option to sign up for a newsletter. I missed that in the final walk through before going live and before I knew it we had subscribers.

Oh sh*t! I am barely a golfer, how will I write about golf?

Our first issue was stiff and boring, a recap of the stats/specs of a few golf course up north. I was falling asleep writing it. I can only imagine what our readers thought. Surprisingly, nobody unsubscribed and our subscribers started growing. Now I was really on the line to be witty and charming to folks I have never met. What have I done?

Based on our newsletter open rates every month and growing subscribers we must be doing something right. I appreciate all the wonderful feedback and comments. I am having a blast with coming up with content and writing this newsletter.

What about the Website?

golfupnorth.com came about out of my need. When I started golfing I became a tad obsessed. I wanted to golf every course I could find in northern Michigan. Wanting to book stay and play trips every weekend. I would search for courses in northern Michigan. Then have to visit their website to see if they offered lodging. It was not as easy as you would think in this digital day and age to find options easily.

There are several national and statewide websites for courses. Having to go down too many rabbit holes to find courses. I was not able to see all courses available in an area on one page. Going course by course to see what they offered and writing notes on scrap paper.

I wanted to enter an address of a hotel or an area I wanted to visit and see what courses were nearby and basic information about them. None of these sites offered me a way to see several courses and what they offered “at a glance” within a certain mile range of a location.

Frustration breeds Innovation

In my frustration I started a data base in an excel document of courses and what they offered. That soon got clunky and I would have to reduce the file on the screen so much that I could barely read the rows and columns. It just wasn’t easy to manage and didn’t provide what I wanted.

My needs are simple. I want to be able to go to one place and find courses that offered stay and play packages in different parts of northern Michigan. To find other courses in that general area/region. To show me those courses on one screen so I could compare. That is where the website idea came up. Could we do a filter command that would allow me to sort my database in a way that provided the information I wanted in a format that worked for me. Turned out we could.

Golf Up North was Born

I never thought others would use golfupnorth.com or even find it. The site was to make my life easier and it has. I use it all the time to find courses to play at.

I should have suspected that if golf is in the domain name you will be found. Next thing you know folks are using the site the same as I am. And signing up for this newsletter.

Finding courses that may not be easily found any other way. Many of the smaller courses don’t have the marketing budget to advertise or join tourism groups. It can be hard to get their name out there. They subsist on word of mouth and locals. I have found that the places only the locals know about are typically the best whether it is a restaurant, beach, or a golf course.

I love going to courses that I have read about, and everyone raves about. Who wouldn’t want to golf some of the best courses in the country? But northern Michigan has some jewels hiding off the beaten path. If you haven’t explored more than just the “known” courses you are missing out.

Having so much fun we added more websites!

Discovered I enjoy writing and this led us to create a few blog sites - Adventures in Northern Michigan and Northern Michigan History.

Seeing the favorable response to Golf Up North, we have also created the same type of directory websites for other industries in northern Michigan - Up North Breweries, Up North Wineries. We are having a lot fun with this and have more sites coming in the near future. We love northern Michigan and happy to promote it!

Golf Up North's Top 5 Golf Balls

A few people have written us and suggested I do reviews on balls, clubs, etc. I laughed and laughed. While I appreciate the confidence, but let us be real, do you really want to take my word on clubs or balls? I am 7-8 years into playing and because my first used set of clubs were Callaway and the first balls I was given were Callaway, bet you can guess what I use. 😊

Since my giving intelligent and insightful reviews was not going to happen I decided I could take a different approach. I started watching what clubs, shoes, balls, etc. that golfers on courses I visited were using. Because I am very adept at being annoying, I would ask when I would run into them at the clubhouse, the turn, even the parking lot what they used and why.

I was Charming, Not Creepy at All!

Well, a little creepy LOL. This led to some remarkably interesting conversations. Did not change my mind about Callaway but wasn’t expecting it to. I have compiled all that data and working on putting it all together to share. The first one I completed was the top 5 golf balls. This is based on hundreds of golfers I talked to. You can read the top 5 picks on our website.

You may have noticed we are now an amazon affiliate. This helps us maintain the site and to continue to offer free schwag. We felt this was a better option than having a lot of annoying ads constantly popping up. If you are inclined and need some golf balls, use the links in the article or click on the images and order your golf balls on Amazon through those links. We receive a small percentage of the sale and it does not affect your price at all.

Join the discussion on Golf Up North Facebook Group

Let us know your favorite course, tips or anything golf related! We encourage golf courses to share their news and specials with our group.

You can also like and follow us on Facebook and/or Instagram where we share information on golf courses Up North and what we think are funny or interesting tidbits about golf.

Share Your Favorite Course With Us

We would love to hear about your favorite Course in the Upper Peninsula or Northern Lower Michigan. Send pictures of golfing your favorite course and a couple of sentences about why you love the course. We will share your pictures and recommendations with our readers and on our social media accounts. If you include a mailing address, we will send you some Golf Up North schwag as a thank you!! Send your pictures and comments to [email protected]

Find your Up North Golf Course

If you would like to find your perfect Up North golf course visit Golf Up North.

We hope you enjoyed our latest issue of The Golf Up North Newsletter.

Disclosure: We never tell a course who we are when we book and play a course. We do not ask nor will we accept free rounds to write about a course. We pay full price for our rounds for everyone in our group.

Golf Up North is part of the Up North Entertainment Group. Our family of sites also includes Up North Entertainment, Up North Wineries, Up North Breweries, Golfing Northern Michigan, Adventures in Northern Michigan, and Northern Michigan History.

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asfeedin · 4 years

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19 Examples of Brilliant Email Marketing Campaigns [Template]

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether.

But every now and then, we get a newsletter that’s so good, not only do we read it, but we click it, share it, and recommend it to our friends.

Email Marketing

Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups. It’s important that an email campaign’s recipients have opted in to receive this content, and that each newsletter offers something valuable.

How to Create an Effective Email Marketing Campaign

Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Here are four steps you should follow to create an effective email campaign.

1. Use a comprehensive email builder.

The first step to creating an effective email marketing campaign is to use the best email builder.

There are several options depending on your needs, including HubSpot, MailChimp, and Constant Contact.

With a comprehensive email builder, you can create, optimize, and personalize your own email campaigns without needing any technical or graphic design experience.

2. Include personalization elements in the copy and excellent imagery.

Marketing emails need to be personalized to the reader and filled with interesting graphics.

Few people want to read emails that are addressed “Dear Sir/Madam” — as opposed to their first or last name — and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand the point of the email.

3. Add an appropriate call-to-action.

Once you’ve included personalization elements and added your copy and images, it’s time to add a call-to-action.

Above all, exceptional marketing emails must contain a meaningful CTA. After all, if brands are taking up subscribers’ time — and inbox space — with another email, every message must have a point to it. Internet users get multiple emails per day — why should they care about yours?

4. Make sure it’s designed for all devices.

Effective email marketing campaigns are designed for all devices on which users can read their emails — desktop, tablet, and mobile.

Email campaigns that are designed for mobile devices are especially important — a quality known as “responsive design.” In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.

You probably receive enough emails as it is, and it’s tough to know which newsletters are worth subscribing to, so we’ve curated a list of some of our favorite examples.

Read on to discover some great email campaign examples and what makes them great — or just skip ahead to the brands you already know and love.

But first, download the planning template you’ll need to craft your own lovable email marketing campaign, and check out our new Out-of-Office Email Generator to make your email address even more delightful to your contacts.

Email Marketing Examples

charity: water: Donation Progress Update

Brooks Sports: Desiree Linden’s Boston Marathon Victory

BuzzFeed: ‘BuzzFeed Today’ Newsletter

Uber: Calendar Integration

TheSkimm: Subscription Anniversary

Mom and Dad Money: Get to Know Your Subscribers

Poncho: Custom Weather Forecast

Birchbox: Co-marketing Promotion

Postmates: New Product

Dropbox: User Reengagement

InVision App: Weekly Blog Newsletter

Warby Parker: Product Renewal

Cook Smarts: Weekly Product Newsletter

HireVue: Customer Retention

Paperless Post: Mother’s Day Promotion

Stitcher: Recommended for You

RCN: Storm Update

Trulia: Moving Trends

Redbubble: Featured Artist

1. charity: water

Marketing Campaign: Donation Progress Update

When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.

Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don’t tell you about that journey at all — charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don’t even really need to read the email — you know immediately where you are in the whole process so you can move onto other things in your inbox.

2. Brooks Sports

Marketing Campaign: Desiree Linden’s Boston Marathon Victory

When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. The resulting email campaign focuses almost entirely on the Olympic marathoner’s amazing accomplishment.

Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. The blue CTA button at the bottom of the email reads, “See Desiree’s go-to gear.” What better products to call attention to than the stuff worn by America’s latest legend?

After Desiree’s victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded.

3. BuzzFeed

Marketing Campaign: ‘BuzzFeed Today’ Newsletter

I already have a soft spot for BuzzFeed content (“21 Puppies so Cute You Will Literally Gasp and Then Probably Cry,” anyone?), but that isn’t the only reason I fell in love with its emails.

First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy — which fits in perfectly with the rest of BuzzFeed’s content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:

Once you open up an email from BuzzFeed, the copy is equally awesome. Just take a look at that glorious alt text action happening where the images should be. The email still conveys what it is supposed to convey — and looks great — whether you use an image or not. That’s definitely something to admire.

Without images:

With images:

4. Uber

Marketing Campaign: Calendar Integration

The beauty of Uber‘s emails is in their simplicity. Email subscribers are alerted to deals and promotions with emails like the one you see below. We love how brief the initial description is, paired with a very clear CTA — perfect for subscribers who are quickly skimming the email.

For the people who want to learn more, these are followed by a more detailed (but still pleasingly simple), step-by-step explanation of how the deal works.

We also love how consistent the design of Uber’s emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand’s story — and brand consistency is one tactic Uber’s nailed in order to gain brand loyalty.

Check out the clever copywriting and email design at work in this example:

5. TheSkimm

Marketing Campaign: Subscription Anniversary

We love TheSkimm’s daily newsletter — especially its clean design and its short, punchy paragraphs. But newsletters aren’t TheSkimm’s only strength when it comes to email. Check out its subscriber engagement email below, which rewarded fellow marketer Ginny Mineo for being subscribed for two years.

Emails triggered by milestones, like anniversaries and birthdays, are fun to get — who doesn’t like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don’t require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.

Here, the folks at TheSkimm took it a step further by asking Mineo if she’d like to earn the title of brand ambassador as a loyal subscriber — which would require her to share the link with ten friends, of course.

6. Mom and Dad Money

Marketing Campaign: Get to Know Your Subscribers

Think you know all about the people who are reading your marketing emails? How much of what you “know” about them is based on assumptions? The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on — in addition to the market research.

That’s exactly what Matt Becker of Mom and Dad Money does — and he does it very, very well.

Here’s an example of an email I once received from this brand. Design-wise, it’s nothing special — but that’s the point. It reads just like an email from a friend or colleague asking for a quick favor.

Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.

7. Poncho

Marketing Campaign: Custom Weather Forecast

Some of the best emails out there pair super simple design with brief, clever copy. When it comes down to it, daily emails I get from Poncho — which sends me customizable weather forecasts each morning — takes the cake.

Poncho’s emails are colorful, use delightful images and GIFs, and are very easy to scan. The copy is brief but clever with some great puns, and it aligns perfectly with the brand. Check out the copy near the bottom asking to “hang out outside of email.” Hats off to Poncho for using design to better communicate its message.

8. Birchbox

Marketing Campaign: Co-marketing Promotion

The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. It read: “We Forgot Something in Your February Box!” Of course, if you read the email copy below, Birchbox didn’t actually forget to put that discount code in her box — but it was certainly a clever way to get her attention.

As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn’t disappoint. That’s a great co-marketing partnership right there.

9. Postmates

Marketing Campaign: New Product

I have to say, I’m a sucker for GIFs. They’re easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates‘ emails that’s not only delightful to watch, but also makes you crave some delicious Chipotle.

You, too, can use animated GIFs in your marketing to show a fun header, draw people’s eyes to a certain part of the email, or display your products and services in action.

10. Dropbox

Marketing Campaign: User Reengagement

You might think it’d be hard to love an email from a company whose product you haven’t been using. But Dropbox found a way to make its “come back to us!” email cute and funny, thanks to a pair of whimsical cartoons and an emoticon.

Plus, the email was kept short and sweet, to emphasize the message that Dropox didn’t want to intrude — it just wants to remind the recipient that the brand exists, and why it could be helpful. When sending these types of email, you might include an incentive for recipients to come back to using your service, like a limited-time coupon.

11. InVision App

Marketing Campaign: Weekly Blog Newsletter

Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week’s, for example, asked subscribers what they would do if the internet didn’t exist.

Not only is InVision’s newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly — which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.

12. Warby Parker

Marketing Campaign: Product Renewal

What goes better with a new prescription than a new pair of glasses? The folks at Warby Parker made that connection very clear in their email to a friend of mine back in 2014. It’s an older email, but it’s such a good example of personalized email marketing that I had to include it in here.

The subject line was: “Uh-oh, your prescription is expiring.” What a clever email trigger. And you’ve gotta love the reminder that your prescription needs updating.

Speaking of which, check out the clever co-marketing at the bottom of the email: If you don’t know where to go to renew your subscription, the information for an optometrist is right in the email. Now there’s no excuse not to shop for new glasses!

13. Cook Smarts

Marketing Campaign: Weekly Product Newsletter

I’ve been a huge fan of Cook Smarts‘ “Weekly Eats” newsletter for a while. The company sends yummy recipes in the form of a meal plan to my inbox every week. But I didn’t just include it because of its delicious recipes — I’m truly a fan of its emails.

I especially love the layout of Cook Smarts’ emails: Each message features three distinct sections: one for the menu, one for kitchen how-to’s, and one for the tips. That means you don’t have to go hunting to find the most interesting part of its blog posts — you know exactly where to look after an email or two.

I also love Cook Smarts’ “Forward to a Friend” CTA in the top-right of the email. Emails are super shareable over — you guessed it — email, so you should also think about reminding your subscribers to forward your emails to friends, family, or coworkers.

14. HireVue

Marketing Campaign: Customer Retention

“Saying goodbye is never easy to do… So, we thought we’d give you a chance to rethink things.” That was the subject of this automated unsubscribe email from HireVue. We love the simple, guilt-free messaging here, from the funny header images to the great CTA button copy.

Not only are the design and copy here top-notch, but we applaud the folks at HireVue for sending automated unsubscribe emails in the first place. It’s smart to purge your subscriber lists of folks who aren’t opening your email lists, because low open rates can seriously hurt email deliverability.

15. Paperless Post

Marketing Campaign: Mother’s Day Promotion

When you think of “holiday email marketing,” your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around. (Download these email marketing planning templates to keep yourself organized throughout the year.)

Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, “Wait, when is Mother’s Day again? Did I buy Mom a card?” Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself — click on any one of them, and you’ll be taken to a purchase page.

16. Stitcher

Marketing Campaign: Recommended for You

As humans, we tend to crave personalized experiences. So when emails appear to be created especially for you, you feel special — you’re not just getting what everyone else is getting. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy.

That’s why I love on-demand podcast/radio show app Stitcher‘s “Recommended For You” emails. I tend to listen to episodes from the same podcast instead of branching out to new ones. But Stitcher wants me to discover (and subscribe to) all the other awesome content it has — and I probably wouldn’t without this encouragement.

I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it’s not too hard to scroll and click — notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The “Open Stitcher Radio” button prompts the app to open on your phone.

17. RCN

Marketing Campaign: Storm Update

Internet providers and bad weather are natural enemies. You’d think telecommunications companies wouldn’t want to call attention to storm-induced power outages — the one thing that sets off customers’ impatience. Then, there’s RCN.

RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. This “storm update” got the company out ahead of an event that threatened its service, while allowing its users to get the weather updates they need right from the company they count on for Wi-Fi.

As you can see below, the email even advises personal safety — a nice touch of care to go with the promise of responsive service. At the bottom of the email, RCN also took the opportunity to highlight its social media channels, which the company appropriately uses to keep users informed of network outages.

18. Trulia

Marketing Campaign: Moving Trends

I’m a huge advocate of thought leadership. To me, some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Trulia — a property search engine for buyers, sellers, and renters — is that expert in the real estate biz. How do I know? Just read their emails, much like the one below.

“Why aren’t millennials moving?” The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn’t benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry — and showing it cares which way the real estate winds are blowing.

19. RedBubble

Marketing Campaign: Featured Artist

This email marketing campaign crushes it, and for so many reasons.

Not only is the design below super eye-catching — without looking cluttered — but the artwork is user-made. RedBubble sells merchandise featuring designs from artists all over the world. This presents a golden opportunity to feature popular submissions across the RedBubble community.

The example below showcases artwork from “Letter Shoppe,” and when that artist sees RedBubble featuring her content, she’s more likely to forward it to friends and colleagues.

In addition to linking to Letter Shoppe’s designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: “Never compromise on your values, and only do work you want to get more of.” RedBubble’s customers are likely to agree — and open other emails in this campaign for more inspiring quotes.

These are just some of our favorite emails. Don’t just follow best practice when it comes to your marketing emails. Every email you send from your work email address also can be optimized to convert. Try out our free email signature generator now, and check out some more of our favorite HubSpot marketing email examples.

Editor’s note: This post was originally published in October 2013 and has been updated for comprehensiveness.

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thewalkingsnapplecap · 5 years

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Have an idea for a future edition of TIFO? Hit reply and tell me.

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Like this newsletter? You'll also likely enjoy our book: The Wise Book of Whys

Our latest episode of the podcast is up for your listening pleasure: How Everyone Plays Monopoly Wrong That Makes it Much, Much Worse

That Time a WWII German U-Boat Sank as a Result of Flushing a Toilet

In the 1970s, BP oil pipeline workers came across a curious item about 12 miles southwest of Cruden Bay, Aberdeenshire sitting about 86 meters under the surface- an old German U-Boat. In fact, one of the last U-Boats ever sunk in WWII. Unlike so many of its fellow subs, however, this one's demise came about owing to a sequence of events all stemming from someone flushing the toilet incorrectly... So what exactly happened here?

U-1206, a Type VIIC submarine, was officially ordered on April 2, 1942 and ultimately launched on December 30, 1943. About a year and a half later, On April 6, 1945, the shiny new craft with its crew of 50 men departed from Kristiansand, Norway on its first non-training patrol machine.

Pertinent to the topic at hand is that while most submarines at the time used a storage tank to stow the product of flushing on board toilets and other waste water, with stereotypical German engineering efficiency, U-boat designers went the other way and decided to eject the waste directly into the ocean.

On the plus side, this saved valuable space within the submarine while also reducing weight. The downside, of course, was that ejecting anything into the ocean required greater pressure inside than out. As a result, U-boats had long required that, in order to use the toilets, the ship would have to be near the surface

Of course, being so close to or on the surface is generally to be avoided when on patrol if a sub captain wants to see his ship not blown up. This resulted in crewmen who needed to purge their orifices while submerged needing to do so in containers, which would then be stored appropriately until the sub needed to surface and the offending substances could be ditched over board.

As you can imagine, this didn't exactly improve the already less than ideal smell of the air within the sub while it was plodding away down under. But there was nothing much that could be done about this...

That is, until some unknown German engineers designed a high pressure evacuation system. As to how this system worked, in a nutshell, the contents of the toilet were piped into an airlock of sorts. Once the offending matter found its way into said airlock, this would be sealed and subsequently pressurized, at which point a valve could be opened which would eject the fecal matter and fluids into the sea.

This all brings us to eight days into the patrol mission, on April 14, 1945.

Now, before we get into this, it should be noted that there are two versions of the story of what happened next- one version is stated by literally every single source we could find discussing this event on the interwebs, as well as repeated on the show QI and found in countless books on the subject. As for the other version, if you dig a little deeper, thanks to the good people at the Deutsches U-Boot Museum Archive, you can actually find the official account from 27 year old Captain Karl-Adolf Schlitt, who, minus a couple letters in his last name, couldn't have been more aptly named for what was about to occur.

All this said, in both cases, the root cause of the sub's sinking were the same- improper use of the toilet's flushing mechanism.

That caveat out of the way, as the vessel was cruising along at around 70 meters below the surface and about eight miles from Peterhead, Aberdeenshire, Scotland, the popular version states that Captain Schlitt had need of evacuating his bowels and so, no doubt with dignity befitting a man of his stature and rank, did his business in the toilet. That done, he was now left to try to flush the thing.

Unable to figure out the complicated contraption, Captain Schlitt called in help from the "W.C. Waste Disposal Unit Manager"- literally the only guy on board officially trained in how to flush the toilet, apparently also known among the crew as (translated), "the shit-man".

Unfortunately for the men that would soon die as a result, for whatever reason the crewman who was supposed to know how to flush the toilet made a mistake and turned the wrong valve...

That's the popular version to which we could not find any primary document to support it, despite it being widely parroted. As for the official version, Captain Schlitt himself claimed,

In April 1945 U-1206 was in the North Sea off Britain. On board the diesel engines were faulty. We could not charge our batteries by the snorkel any more. In order to get the diesels working again we had put down about 8-10 miles from the British coast at 70mts, unseen by British patrols... I was in the engine room, when at the front of the boat there was a water leak. What I have learned is that a mechanic had tried to repair the forward WC's outboard vent. I would say - although I do not have any proof - that the outer vent indicator either gave false readings or none at all.

As to why said mechanic was attempting to work on the toilet's outboard vent while deeply submerged, that's every bit as much of a mystery as to why an engineer trained in how to properly flush the toilet would have screwed it up so badly in the Captain Schlitt pooping version of the story.

Of course, it is always possible that the good Captain made up his version of things to avoid personal embarrassment and perhaps the other version came from crew members giving a very different account, but we could not locate any crew member's version of events to verify that.

Whichever story is true, the result in either case was the contents of the toilet, if any, and the ocean outside shooting like a jet stream into the submarine.

Things were about to get a whole lot worse.

You see, as alluded to in Captain Schlitt's account, the U-1206 was a diesel electric sub, featuring twin Germaniawerft F46 four-stroke engines, which charged a bank of batteries which, in turn, powered two electric motors capable of producing 750 horsepower combined. The problem was that the batteries were directly below the toilet area. According to Captain Schlitt, when the water rushed in, "...the batteries were covered with seawater. Chlorine gas started to fill the boat."

As this was all happening, Captain Schlitt ordered the vessel to be surfaced. He then states, "The engineer who was in the control room at the time managed to make the boat buoyant and surfaced, despite severe flooding."

So here they were, diesel engines down for maintenance, batteries soaking in seawater, having taken on a significant amount of said water, chlorine gas filling the ship, and on the surface just off the coast of enemy territory.

The nightmare for Captain Schlitt was about to get worse. As he noted in his account of events, "We were then incapable of diving or moving. At this point, British planes and patrols discovered us..."

With few options available, Captain Schlitt ordered various valves on the U-1206 be opened in order for it to fill with water, after which the crew abandoned the sub, with it shortly thereafter sinking.

The crew made their way to the Scottish coast on rubber rafts, but things didn't go well here either. Schlitt states, "In the attempt to negotiate the steep coast in heavy seas, three crew members tragically died. Several men were taken onboard a British sloop. The dead were Hans Berkhauer, Karl Koren, and Emil Kupper."

Ultimately 10 crewmen did make it shore, but just like their surviving compatriots at sea, were promptly captured.

In the aftermath, thankfully for just about everyone, just 16 days later, on April 30, 1945, Hitler bravely, and with no regard for his own personal safety, infiltrated the Führerbunker and single handedly managed to rid the world of one of the most notorious individuals of all time by putting a bullet through his own brain. About a week after that, Germany finally surrendered.

As for what happened to Captain Schlitt after, this isn't clear, other than he appears to have lived to the ripe old age of 90, dying on April 7, 2009.

If you liked this article, you might also enjoy:

The Ridiculous Way British Sailors Were Ordered to Stop German U-boats During WWI

What Were Those Weird Metal Things on the Beaches During the Normandy Invasion?

Why Are Some People Claustrophobic?

That Time the U.S. Postal Service Tried Delivering Mail By Missile

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vanessawestwcrtr5 · 5 years

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Still Confused about Cryptocurrency? This Tactile Toy Has You Covered

“Most young children first encounter digital money in video games, where they can acquire coins to spend at will in the game environment,” Filippo Yacob says. “There’s no real accountability; there’s no real learning. So they associate digital money with money that isn’t real.”

But Bitcoin, Ethereum, and other cryptocurrencies are quickly becoming some of the realest elements of 21st-century financial literacy. As an inventor and a dad, Yacob worries that parents—many of them confused about blockchain themselves—have very few resources to help teach their kids about these topics.

Enter a caption (optional)

So his team at Primo Toys started working on Pigzbe, a “piggy wallet,” and a dedicated cryptocurrency called Wollo that aim to familiarize families with the money of the future. The Pigzbe wallet—live on Kickstarter now—is a tactile toy that will let kids see, touch, and play games with digital-currency allowances and gifts from approved relatives and friends. Families can choose whether to keep the exchange in a walled test environment or convert the funds into actual, spendable money, by going through standard Know Your Customer and Anti-Money-Laundering checks.

The goal is to bring all the abstraction of cryptocurrency into real-world, everyday play. Yacob’s background with Cubetto, a screen-free wooden robot that teaches kids to code, and his co-founder Jon Marshall’s experience creating Kano, the computer “anyone can make,” taught them that simplifying complicated subjects for kids really just comes down to putting them in practical, hands-on applications.

From left, co-founders Jon Marshall, Filippo Yacob, Adam Amos, and Richard Williams.

“Pigzbe is a physical home for something digital,” Yacob says. “In the same way that you can touch, feel, pick up, and shake a piggy bank, you can have this lovely kinesthetic interaction with Pigzbe. What I learned doing Cubetto—and what John learned designing Kano—is that these physical objects become really powerful portals into these digital experiences.”

“Children learn by doing, they learn by touching things.”

Yacob thinks that educational tools that aim to explain every aspect of financial transactions miss the point. Pigzbe is designed to teach families the essentials of cryptocurrency without getting bogged down in the minute details. “We think that anybody can learn about managing money in the digital world. They just need very simple, fun, and engaging tools that involve the whole family,” he says.

Enter a caption (optional)

“Do you know how SMS works? No. You just know that you can send and receive messages. Do you know how your bank works? You don’t. You just know that money comes in and out. We focus our message on the usefulness of a product, on how fun and how engaging the product can be. So we decided to focus on this interaction between family members around pocket money and allowances and what they can do with it.”

He’s seen the potential of this product firsthand, from watching how his own family interacts with money. “My son was talking to his grandad on Skype about how he had been pretty good that day—he’s a little devil sometimes—and my dad was showing him a one-pence coin, saying, ‘I’ll come and give you this because you’ve been good. I’ll give it to you next month.’

And, you know, every five-year-old has the attention span of a fly. So the lesson there was lost. He got excited for a reward that he never got. And the good behavior or the drive to be better got lost,” says Yacob.

Enter a caption (optional)

When he looked into what it would take to send small amounts of money across international borders in real time, he was frustrated by the limited options. “I do my banking on my phone; I pay in shops using Apple Pay. Money’s already digital. Why can’t my dad send my son a one-pence coin? That was when I realized the opportunity. All of the other digital money boxes out there are run by banks: they’re expensive, they have fees, and they don’t let you transfer small amounts across international borders. They don’t allow us to connect in that way.”

And digital currencies like Bitcoin and Ethereum, he found, are still slow, unreliable, and expensive. “We settled for creating our own token and a brand that’s associated with family financing, something that is built specifically for the use case of ‘piggy banking.'”

Enter a caption (optional)

If you feel hesitant about turning your family into a microfinancing network, rest assured that the Primo Toys team has built certain safeguards into their platform. “You would never find yourself interacting in the Pigzbe app with anyone who you didn’t specifically allow into your system,” explains Yacob. It’s a closed network until the family opts to use the Wollo card and start spending the digital currency out in the world—that’s when the Know Your Customers and Anti-Money Laundering checks kick in. And Primo Toys has already started building interest in the Wollo currency through a successful ICO (initial coin offering) earlier this year.

Yacob recognizes that “when things are new, people don’t understand them and are scared.” But he sees Pigzbe as part of a healthy tide of products and services that will help people get more comfortable with blockchain-enabled currencies. “I think we’re just going to see more real companies coming on, building really useful products with blockchain, and behaving with the same regulations as traditional companies.

“You can bring something out of the screen and give the digital world a new dimension,” Yacob says. “That’s the promise of IoT, that you can imbue life and connectivity and magic into the inanimate physical objects that surround us. You can turn anything into a magical surface. We love physical devices, especially for kids and for learning—and for adult kids as well. We don’t really stop playing just because we’ve grown up.”

Pigzbe is live on Kickstarter through January 25, 2019.

—Katheryn Thayer

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IAMRUNBOX first caught our attention when they announced their first backpack. We were intrigued by a backpack designed for commuters who run to work instead of commuting via subway, car or bus, as running poses a completely new challenge for backpack designers. Needless to say, we were curious to see

By Core Jr – Nov 29 The most notable campaigns of the week

Navigating the world of crowdfunding can be overwhelming, to put it lightly. Which projects are worth backing? Where’s the filter to weed out the hundreds of useless smart devices? To make the process less frustrating, we scour the various online crowdfunding platforms to put together a weekly roundup of our favorite campaigns for your viewing (and spending!) pleasure. Go ahead, free your disposable income:

By Core Jr – Nov 22 The most notable campaigns of the week

By Core Jr – Nov 15 The most notable crowdfunding campaigns of the week

From left, co-founders Jon Marshall, Filippo Yacob, Adam Amos, and Richard Williams.

“Children learn by doing, they learn by touching things.”

Enter a caption (optional)

Pigzbe is live on Kickstarter through January 25, 2019.

—Katheryn Thayer

“,”excerpt”:””Most young children first encounter digital money in video games, where they can acquire coins to spend at will in the game environment,” Filippo Yacob says. “There’s no real accountability; there’s no real learning. So they associate digital money with money that isn’t real.” But Bitcoin, Ethereum, and other cryptocurrencies “,”social_excerpt”:””,”title”:”Still Confused about Cryptocurrency? This Tactile Toy Has You Covered “,”lead_image_large_url”:”https://s3files.core77.com/blog/images/lead_n_spotlight/850875_lead_400_81449_.jpg”,”lead_image_small_url”:”https://s3files.core77.com/blog/images/lead_n_spotlight/850876_lead_small_81449_.jpg”,”url_name”:””,”channels”:[{“id”:1,”channel_id”:0,”name”:”Home..

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courtneyvbrooks87 · 5 years

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Still Confused about Cryptocurrency? This Tactile Toy Has You Covered

Enter a caption (optional)

From left, co-founders Jon Marshall, Filippo Yacob, Adam Amos, and Richard Williams.

“Children learn by doing, they learn by touching things.”

Enter a caption (optional)

Pigzbe is live on Kickstarter through January 25, 2019.

—Katheryn Thayer

The latest design news, jobs & events. Straight to you every other week.

Join over 300,000 designers who stay up-to-date with the Core77 newsletter…

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By Emily Engle – Nov 30 You can back the Spin bag on Kickstarter or win one through our Core77 Ultimate Gift Guide competition!

By Core Jr – Nov 29 The most notable campaigns of the week

By Core Jr – Nov 22 The most notable campaigns of the week

By Core Jr – Nov 15 The most notable crowdfunding campaigns of the week

From left, co-founders Jon Marshall, Filippo Yacob, Adam Amos, and Richard Williams.

“Children learn by doing, they learn by touching things.”

Enter a caption (optional)

Pigzbe is live on Kickstarter through January 25, 2019.

—Katheryn Thayer

https://ift.tt/2Qj4DZ9

#IFTTT #Cryptocurrency and Bitcoin

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sentrava · 5 years

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What’s On in Stockholm: November 2018

Christmas markets are coming out and coziness is on the rise (along with the indoor thermostat!). As the darkness starts creeping in earlier in the day, you may find yourself looking for indoor events. Plan something enlightening with a TEDx event or a trip to a museum. The possibilities this month are abundant, so grab your coat, your gloves, your hat (etc, etc), and discover the city with us!

Here are the best events in Stockholm this November:

Thursday 1st November

Drone at Riksteatern

Start off November with this dance performance that moves between fiction and reality. In this piece, Erik Linghede’s third work, the four dancers are involved in the experimental choreography of Drone. Tickets range from 195 to 245 SEK.

Friday 2nd – Sunday 4th November

J.Lindeberg Sample Sale

Love Scandi minimalism and quality but balk at the price tag? Find some discounted clothes from this great brand! They will have samples as well as items from previous collections. And, of course, it is free to just look…

Saturday 3rd November

Shockholm Halloween Parade

This event is packed with a scary amount of fun! There will be live performances including Ida Gratte, a best costume competitions for dogs, a best costume competition for humans (or vampires, zombies, skeletons, ghosts, and so on), and the parade with more performances on route. There will be food options as well, so come hungry and ready to be spooked.

Tuesday 6th November

Noah Kahan at Nalen

If you missed Noah Kahan at Obaren a few months back, no worries: he’s back in Stockholm. His songs “Hurt Somebody” featuring Julia Michaels and “Young Blood” have taken the world by storm. Tickets are 210 SEK.

youtube

Wednesday 7th – Sunday 18th November

Stockholm International Film Festival

This year, there will be about 150 films from over 60 countries presented at Stockholm International Film Festival! Young filmmakers have the opportunity to promote their work in this festival, as a third of the films selected are from directors who have made fewer than three films. The festival also includes quizzes, talks, seminars, and more. Take a peek at the schedule to decide if you want to buy a single ticket or a membership.

Friday 9th – Sunday 11th November

Everything for Health at Stockholmsmässan

Begin your day with yoga, and then continue on a journey of health exploration with lectures and more at this fair. If you attend Everything for Health, the entrance price will also give you admission to Sthlm Food & Wine (same location and dates), and vica versa. Prices vary depending on how many days you wish to attend and the number of activities you choose to participate in.

Sthlm Food & Wine

Food and wine lovers, rejoice! This is the largest food fair in the Nordic region, with nearly 35,000 visitors over two days. Learn about the latest food trends and brands while browsing the stands. There will also be presentations across three stages and many activities for adults and children alike . It takes place at Stockholmsmässan, and your ticket also allows you to enter the Everything for Health fair, located in the same building. Tickets begin at 160 SEK.

Saturday 10th November

Diwali

Celebrate the Hindu festival of lights, Diwali, in Stockholm. The festival features music, dance, and products for sale. If you are a member of the Indo-Swedish Association, entrance is free; otherwise, entrance is 50 SEK (includes coffee, tea, or soda).

Saturday 10th – Sunday 11th November

Winter Show in Kungsträdgården

Are you looking for inspiration on how to be active this winter? The Winter Show is the place to go. Entrance is free, and you may find some deals for winter activities!

Sunday 11th November

Singles Day at Spiritsmuseum

If you’re single and ready to mingle….hit the Spiritmuseum for a Mumm’s champagne tasting followed by a two course lunch. Prices are 240 SEK or 540 SEK, depending on the package you wish to purchase. Sounds like a good way to get cosy this winter.

Thursday 15th – Saturday 17th November

The Swedish Forum for Human Rights at Stockholmsmässan

This year’s theme is “the right to a life free from violence.” The program will explore various aspects of violence as a violation of human rights. Tickets range from 150 SEK to 2082 SEK; the mini-seminars are free.

Saturday 17th November

Roo Panes at Debaser Strand

Roo Panes is a singer from England with a folky sound. He gained his nickname “Roo” from falling in a river as a child, like Roo from Winnie-the-Pooh. Tickets are 165 SEK.

Sunday 18th November

Christmas Market at Steninge Castle Opening Day

The largest indoor traditional Christmas market in Sweden is at Steninge Castle, a stone barn. Entrance to the market is free. It is open every day from Sunday 18th November until Christmas. Go get your merry on, whether you celebrate the holiday or not.

Thursday 22nd – Sunday 25th November

Sound of Stockholm

This music festival is a collaboration between experimental music organizations. There will be artists from Europe and the United States. Full festival passes are 360 SEK, with options for partial passes.

Friday 23rd November

Ben Howard at Annexet

Ben Howard is a singer-songwriter who began writing when he was only 11 years old. He was drawn to the surfing community, who encouraged him to pursue his musical talents, and we are so glad that happened! He’s worth a listen. Tickets are 450 SEK.

youtube

Saturday 24th November

Winter English Book Fair amd Café at Engelska Kyrkan

Shop hundreds of discounted and pre-loved English-language books at this fair. There will be baked goods, tea, and coffee available for purchase. For children, there will be a treasure hunt and book quizzes. If you’re interested in donating books, get in touch with the Engelska Kyrkan through the link above!

Saturday 24th November

Opening Ceremony for Stockholmsjul in Kungsträdgården

Over a million LED lights will usher in the Christmas season on Saturday afternoon. Enjoy the first sparks of Christmas in Stockholm’s streets for free.

TEDx Stockholm: Wonderland at Radisson Blu Waterfront Hotel

A day of insightful talks around the theme of “wonderland.” Part of the fun of the TEDx series is the element of surprise, and the variety of information presented. As the date gets closer, some of the speaker’s names will be announced, although the topics will remain a mystery until the day of the event. The talks will be in English; tickets are 500 SEK. Coffee and food will be available.

Saturday 24th – Sunday 25th November

Christmas Market at Skansen

The first Christmas market weekend at Skansen this year! You’ll find plenty of the classics in these stalls: traditional sausages and cheeses, Christmas decorations, hand-knitted mittens, jams and marmalades, and more!

Sunday 25th November

Vegan Christmas Market at Hermans Restaurant and Garden Café

Come to Stockholm’s 100% vegan Christmas market! There will be approximately ten exclusive sellers at this first time event. Let’s hope it becomes a yearly tradition.

Monday 26th November

Hozier at Annexet

Come watch Hozier, joined by Saint Sister. This Irish singer/songwriter came to fame with his song “Take Me to Church.” He is known for his powerful voice and gospel style. Ticket prices starts at 450 SEK. We can’t wait for this concert!

Wednesday 28th November

Swan Lake at Cirkus

St. Petersburg Ballet will perform the classic Swan Lake, a tale full of magic, tragedy, and love. Tickets range from 590 SEK to 1135 SEK. Be sure to purchase your tickets soon; one of the shows is already sold out!

Wednesday 28th – Thursday 29th November

Amalie Stalheim at Stockholm Concert Hall

Soloist prize winner of 2018, cellist Amalie Stalheim, will be performing Tobias Broström’s cello concerto. Tickets range from 125 to 420 SEK.

Friday 30th November

HIGHTS

Listen to TOKI all night long at this rave. If you wish to attend, you must pre-register online. The location will be announced the day of; entrance fee is 200 SEK at the door. Now put on your best neons and get dancing!

Ongoing in November

Thinking Like a Mountain at Prins Eugens Waldemarsudde/h2> In Helene Schmitz’s latest photography exhibit, her photos focus on the extraction of natural resources from Sweden and Iceland. This project, “Thinking Like a Mountain,” is connected to her previous work, “The Forest and Linnaeus Project.” Admission to the Prins Eugens Waldemarsudde Museum is free for those younger than 18 years, 130 SEK for students and seniors, and 150 SEK for adults.

Play a Role at Living History Forum

“Play a Role” is an exhibit about making a difference, about those who choose to act and those who do not, and why your actions do matter. The exhibit will be open until June, and is both powerful and thought-provoking. It is free of charge.

Pandas at Naturhistoriska Riksmuseet

Experience the IMAX® version of Pandas, a film about the panda Qian Qian experiencing nature for the first time, and her bonds with a researcher. A limited amount of English receivers are available. Tickets are 60 SEK for ages 2 through 18, and 120 SEK for adults.

youtube

Christmas Cribs from Krakow at the Hallwylska Museum

Beginning Saturday 10th November, Hallwylska Museum is borrowing 36 Christmas cribs from the Historical Museum in Krakow. The museum in Krakow has arranged a competition each year since 1937 to construct the most beautiful Christmas cribs, inspired by the city itself. This exhibit will have an entrance fee, although most of the Hallwylska Museum is free of charge.

If you’re a business or organisation that would like us to add your event to next month’s calendar, please contact us at hello [@] scandinaviastandard [dot] com. Thank you!

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sualkmedeiors · 6 years

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How a Marketing Automation Platform Can Help With GDPR Compliance

The personal data economy has been increasing for years. Now with the General Data Protection Regulation (GDPR) deadline around the corner, data collection and enterprise responsibility will finally merge.

This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing?

On the surface, GDPR is a lot to take in. Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages.

But for marketers, GDPR doesn’t have to be intimidating. Being GDPR-compliant essentially means building trust and improving customer engagement—and hasn’t that always been the goal?

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance.

The Effect of GDPR on Marketing Automation

Marketing automation platforms have long been a valuable tool to help teams track leads and subscribers via various profile segments, measure ROI, and give marketers a complete view of the customer lifecycle.

These platforms are even more crucial in a world governed by GDPR. Without automation infrastructure in place, companies can end up with disorganized data that leads to costly fines. A marketing automation platform can help you track and verify that data is managed in a GDPR-compliant way.

However, no one said building a solid data foundation to become GDPR-compliant would be easy. Expect the following challenges and changes from GDPR:

Current consumer data and email lists may no longer be valid, depending on how they were obtained

Less consumer data will be collected than historical norms

Trying to get existing databases to fully opt-in will be difficult

Consumer consent needs to be properly documented, including when and how it was collected

Consumers must be able to opt-out at any time

Specific types of consent must be matched with concrete goals

Department-wide security standards and best practices must be implemented for accessing and using automation platforms containing customer data

Under GDPR, gaining consumer consent doesn’t mean marketers have free reign to process or control all data they can acquire about a data subject. For example, if an auto insurance provider obtains a consumer’s personal details (such as name, age, address, driving history, and their vehicle make/model), that doesn’t mean the company can collect the subject’s health information, income level, or ethnicity.

In some cases, marketing teams should get in the habit of storing pseudonymous data, or data that cannot be attributed to a specific data subject without additional, separate data points. Setting up systems like this requires thinking critically about how and where you store data (and saying goodbye to the days of data dumps!).

Three Ways Marketing Automation Helps Achieve GDPR Compliance

GDPR compliance marketing offers the opportunity for marketers to learn more about their customers and handle their data responsibly.

There are plenty of ways a marketing automation platform can help, but there are three key points to keep in mind:

Setting prospect and customer permission levels

Allowing customers to manage their email preferences and information shared with them

Separating need-to-know info from nice-to-know info

1. Set Prospect and Customer Permission Levels

A hallmark feature of GDPR is giving prospects and customers the right to change their mind about consent at any time, and not in a black-and-white way. Prospects and customers can choose to give full consent, or they can say they only want their name stored. Whether they provide full or limited consent, they can decide to revoke this consent at any time. The amount of data shared is up to the customer’s discretion, and marketers have to make these data-sharing options explicitly clear.

An easy way to do this is to use unambiguous language (in a UX-friendly way) regarding what customers choose to share. Want to track a customer’s location? A message needs to pop up asking if that’s OK. Want to send a customer special offers and coupons through email and text? Include language like “Would you like to receive special offers and coupons via email or text?” with an unchecked box next to it, and make sure the box is not required to submit the form.

Keeping track of different levels of information might seem daunting, and it would be without marketing automation software. Within your automation platform, be sure to create separate permission lists and update them regularly based on customer withdrawal or updated permissions.

2. Manage Customers’ Email Preferences

With the right strategy, GDPR and email marketing go together quite well. (After all, when has buying email lists and mass spamming ever helped a company win customers?)

Consider a customer who really enjoys a monthly newsletter with curated stories from around the web but absolutely hates the barrage of ‘updated feature’ announcements. This customer can indicate they don’t want to receive feature updates via email, but they still want the monthly newsletter. Instead of continuing to be frustrated by irrelevant emails (and eventually unsubscribing from everything), the customer is much happier and is encouraged to keep engaging with the relevant content.

Allowing customers to manage their email preferences is a win-win situation. Customers get information that is more relevant and interesting to them, and marketers get a more satisfied, engaged, and receptive audience. Putting the power back in customers’ hands can help email marketers improve open rates, deliver more precise messaging, and refine customer segments.

By using your marketing automation platform to create an email preference or subscription center, you can help customers choose the information they receive in a simple, user-friendly way.

3. Collect Only GDPR-Compliant Data

As marketers, sometimes we’re guilty of collecting too much data. It’s tempting to find as much out about a prospect as possible, hoping every collected detail will increase the chances of a conversion or long-term retention.

But unfortunately, the opposite is usually true. Databases become unwieldy and automated features don’t work as well as they could with a sharper data set. For example, think about the auto insurance example above: insurance agencies may want to know the income levels of their prospects and customers, but is it necessary to providing them with insurance coverage? In the case of GDPR compliance, can you prove why that data is necessary to provide the service? Maintaining a healthy and compliant database can yield the added benefits of faster and easier searching and performance and better analytics.

Marketing teams need to be prepared to prove why they need every piece of data they collect. When your customer data is centralized in a marketing automation platform, you can easily analyze this data for GDPR compliance. Within your platform, review the information you collect, match it with a business case, and make a final decision about whether or not it meets GDPR standards.

Taking Steps Toward GDPR Compliance

GDPR can be overwhelming at face value, but at its core, it’s a huge opportunity for marketers. It strengthens consumer data protections and provides a unifying set of guidelines for companies and marketers to follow.

Want to continue learning about GDPR and how marketers can prepare? Check out our comprehensive guide to GDPR for marketers.

Peter Bell will also be giving a talk on GDPR compliance at our annual Marketing Nation Summit.

The post How a Marketing Automation Platform Can Help With GDPR Compliance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from https://blog.marketo.com/2018/03/how-a-marketing-automation-platform-can-help-with-gdpr-compliance.html

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maxslogic25 · 6 years

Text

How a Marketing Automation Platform Can Help With GDPR Compliance

This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing?

But for marketers, GDPR doesn’t have to be intimidating. Being GDPR-compliant essentially means building trust and improving customer engagement—and hasn’t that always been the goal?

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance.

The Effect of GDPR on Marketing Automation

However, no one said building a solid data foundation to become GDPR-compliant would be easy. Expect the following challenges and changes from GDPR:

Current consumer data and email lists may no longer be valid, depending on how they were obtained

Less consumer data will be collected than historical norms

Trying to get existing databases to fully opt-in will be difficult

Consumer consent needs to be properly documented, including when and how it was collected

Consumers must be able to opt-out at any time

Specific types of consent must be matched with concrete goals

Department-wide security standards and best practices must be implemented for accessing and using automation platforms containing customer data

Three Ways Marketing Automation Helps Achieve GDPR Compliance

GDPR compliance marketing offers the opportunity for marketers to learn more about their customers and handle their data responsibly.

There are plenty of ways a marketing automation platform can help, but there are three key points to keep in mind:

Setting prospect and customer permission levels

Allowing customers to manage their email preferences and information shared with them

Separating need-to-know info from nice-to-know info

1. Set Prospect and Customer Permission Levels

2. Manage Customers’ Email Preferences

With the right strategy, GDPR and email marketing go together quite well. (After all, when has buying email lists and mass spamming ever helped a company win customers?)

By using your marketing automation platform to create an email preference or subscription center, you can help customers choose the information they receive in a simple, user-friendly way.

3. Collect Only GDPR-Compliant Data

Taking Steps Toward GDPR Compliance

Want to continue learning about GDPR and how marketers can prepare? Check out our comprehensive guide to GDPR for marketers.

Peter Bell will also be giving a talk on GDPR compliance at our annual Marketing Nation Summit.

The post How a Marketing Automation Platform Can Help With GDPR Compliance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 https://blog.marketo.com/2018/03/how-a-marketing-automation-platform-can-help-with-gdpr-compliance.html

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racheltgibsau · 6 years

Text

How a Marketing Automation Platform Can Help With GDPR Compliance

This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing?

But for marketers, GDPR doesn’t have to be intimidating. Being GDPR-compliant essentially means building trust and improving customer engagement—and hasn’t that always been the goal?

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance.

The Effect of GDPR on Marketing Automation

However, no one said building a solid data foundation to become GDPR-compliant would be easy. Expect the following challenges and changes from GDPR:

Current consumer data and email lists may no longer be valid, depending on how they were obtained

Less consumer data will be collected than historical norms

Trying to get existing databases to fully opt-in will be difficult

Consumer consent needs to be properly documented, including when and how it was collected

Consumers must be able to opt-out at any time

Specific types of consent must be matched with concrete goals

Department-wide security standards and best practices must be implemented for accessing and using automation platforms containing customer data

Three Ways Marketing Automation Helps Achieve GDPR Compliance

GDPR compliance marketing offers the opportunity for marketers to learn more about their customers and handle their data responsibly.

There are plenty of ways a marketing automation platform can help, but there are three key points to keep in mind:

Setting prospect and customer permission levels

Allowing customers to manage their email preferences and information shared with them

Separating need-to-know info from nice-to-know info

1. Set Prospect and Customer Permission Levels

2. Manage Customers’ Email Preferences

With the right strategy, GDPR and email marketing go together quite well. (After all, when has buying email lists and mass spamming ever helped a company win customers?)

By using your marketing automation platform to create an email preference or subscription center, you can help customers choose the information they receive in a simple, user-friendly way.

3. Collect Only GDPR-Compliant Data

Taking Steps Toward GDPR Compliance

Want to continue learning about GDPR and how marketers can prepare? Check out our comprehensive guide to GDPR for marketers.

Peter Bell will also be giving a talk on GDPR compliance at our annual Marketing Nation Summit.

The post How a Marketing Automation Platform Can Help With GDPR Compliance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 https://blog.marketo.com/2018/03/how-a-marketing-automation-platform-can-help-with-gdpr-compliance.html

0 notes

archiebwoollard · 6 years

Text

How a Marketing Automation Platform Can Help With GDPR Compliance

This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing?

But for marketers, GDPR doesn’t have to be intimidating. Being GDPR-compliant essentially means building trust and improving customer engagement—and hasn’t that always been the goal?

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance.

The Effect of GDPR on Marketing Automation

However, no one said building a solid data foundation to become GDPR-compliant would be easy. Expect the following challenges and changes from GDPR:

Current consumer data and email lists may no longer be valid, depending on how they were obtained

Less consumer data will be collected than historical norms

Trying to get existing databases to fully opt-in will be difficult

Consumer consent needs to be properly documented, including when and how it was collected

Consumers must be able to opt-out at any time

Specific types of consent must be matched with concrete goals

Department-wide security standards and best practices must be implemented for accessing and using automation platforms containing customer data

Three Ways Marketing Automation Helps Achieve GDPR Compliance

GDPR compliance marketing offers the opportunity for marketers to learn more about their customers and handle their data responsibly.

There are plenty of ways a marketing automation platform can help, but there are three key points to keep in mind:

Setting prospect and customer permission levels

Allowing customers to manage their email preferences and information shared with them

Separating need-to-know info from nice-to-know info

1. Set Prospect and Customer Permission Levels

2. Manage Customers’ Email Preferences

With the right strategy, GDPR and email marketing go together quite well. (After all, when has buying email lists and mass spamming ever helped a company win customers?)

By using your marketing automation platform to create an email preference or subscription center, you can help customers choose the information they receive in a simple, user-friendly way.

3. Collect Only GDPR-Compliant Data

Taking Steps Toward GDPR Compliance

Want to continue learning about GDPR and how marketers can prepare? Check out our comprehensive guide to GDPR for marketers.

Peter Bell will also be giving a talk on GDPR compliance at our annual Marketing Nation Summit.

The post How a Marketing Automation Platform Can Help With GDPR Compliance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 https://blog.marketo.com/2018/03/how-a-marketing-automation-platform-can-help-with-gdpr-compliance.html

0 notes

ncmagroup · 6 years

Text

Susanna Gebauer

Recently we had a couple of clients who all had similar questions about email marketing. Many new bloggers and businesses are soo afraid of annoying their subscribers that they fail to utilize the full power of their list.

You should send regular newsletters – or your subscribers will forget that they subscribed to you. If that happens they will be even more annoyed when you send an email after some time.

Instead, you should use your newsletter to build a relationship with your subscribers – provide something they can only get via your newsletter.

And yes, sending newsletters should become part of your regular routine – even if your email list is still small.

And even if a couple of your subscribers unsubscribe when you send a newsletter that is just the way it is. These totally uninterested subscribers are not people you want on your list anyway. If they only stay on your list if you DON’T send emails, they are never going to be interested in you and what you have to offer.

But when we tell people they should send a newsletter regularly – for most people that is at least once a week, the next question is always: Oh, gosh. If I have to send so many newsletters what the heck should I send if it is not JUST new blog posts?

So, here are 15 ideas for what you can send in your email newsletter.

1. Start with A Welcome Series

You have a couple of new subscribers. They were lured into your list by an awesome freebie you offered. But chances are high that they don’t know all that much about you.

To open the conversation, start building the relationship, you can send them a couple of emails. Here is an example to give you an idea:

Start with a welcome email, say hello and tell them a bit about yourself and what brought you where you are today.

Ask them a question, you can even add a survey – this helps you to get more information about your subscribers and helps you provide information they want to get – if you get a ton of new subscribers you can even segment your list with the answers

Add some value in your next email. Whatever they freebie they got when they subscribed, add some additional information, a little trick or tweak that is related to the freebie

You can even send another freebie

2. Your new blog posts

I recently read that you should not send out information about your new blog posts if you just send this type of newsletter.

I disagree!

You might not use the full power of your newsletter if you JUST send your blog posts, and I agree that you will most of the time see better results if you offer some exclusive information to your subscribers as well. But some people DO subscribe to blog posts via newsletter for the simple reason that they like to get the new posts to their inbox. – I am one of these persons. I do subscribe to blogs because I like to read them and I want to know what topics they covered. And when I like the topic I open the newsletter and click on the link.

In addition, your newsletter can easily grow into one of your most important traffic sources – and it will be very high converting traffic source.

3. Quick Tips And Tricks

In addition to sending new blog posts, you can use the newsletter to provide additional value in form of some quick tips and tricks. If you discovered a new tool or a trick that got you great results, but maybe the information is not BIG enough to turn it into a blog post. If if is valuable: Send out a newsletter, your subscribers will be thankful for a quick tip.

4. An old blog post

This can be a link to an older but evergreen and very popular post – or you turn an older post into an email. This is a great way to repurpose your old content.

5. Additional product information

Some signups come from an offering a free version of a product or a download of a test version. In that case, you should use the opportunity and offer additional information about the product:

an introductory video

a guide

case studies

customer reviews

You don’t want to leave your most interested leads out in the rain, do you?

6. Invitations to free events, webinars

Webinars and free online courses are part of many sales funnels. Of course, you will invite your subscribers to your own online events.

But you can take this one step further and build partnerships with other bloggers and business owners. Invite people to their events. Either you use this to market affiliate products. Many of the „big name“ bloggers and marketers do co-host webinars – the co-host usually earns money for every new customer he wins for the promoted product.

But you can also simply form partnerships and exchange an invitation – this is an awesome way to grow your email list, too!

7. Ask Questions, Make a Survey

Communicate with your audience. Ask a question once in a while – it will help you to better understand your audience, get new ideas for posts and products – and it will help you build the relationship.

You can even set up a survey to get even more insights. For instance, if you want to create a new product, you can ask questions how it should look like or the specific questions that your audience would love to have answered in the product.

8. Answer questions

Ideally, your subscribers and your audience will provide you with some ideas for questions you can answer. But you can also actively ask them in a newsletter what they would like to know.

I also find a lot of questions to answer in conversations with customers or at events where I talk to entrepreneurs and founders.

9. Tell a story

There are endless stories to tell – just make sure they stay kind of on topic.

You can use stories like:

How I totally failed

How I have been in your shoes and look where I got

How I had this problem and how I found the solution

10. Curated Content

It does not always have to be your own content that you send with your newsletter. Why not provide a list of the best posts you read last week? Again, keep in close to your niche and topic to make sure your audience is interested in your curated pieces.

Content curation also gives you the opportunity to honor some of your fellow bloggers, some customers or colleagues.

11. More Free Stuff

Even if your subscribers already did sign up, some free stuff will be appreciated. There are a lot of possibilities for freebies you can create and if you create a new freebie, why should only new subscribers get the new freebies? Send them to your existing subscribers via email.

Consider using various content formats. This way you can even test what form of content your subscribers are more interested in: Do they rather opt for videos or is an ebook the content format that most of them download?

12. Inform about how you use different channels

My guess is that you are active on multiple platforms and channels. Why not send an email and tell your subscribers what they can expect on the various platforms: Where do you share content, where are you active in discussions, where can they reach out to you etc.

This can even help you build an audience in some of your channels as you may transfer some of your subscribers to one or several of your other channels.

13. Contests, Challenges, Give Aways

Do you have something to offer for free? Maybe 10 memberships for a course for free or you give your (paid) ebook away for free in exchange for some action? You need to be creative. If you use a social network for a contest, you can also use the newsletter to let people know about it.

You can combine this with some other emails, for instance, you can give some rewards to all subscribers who answer a question you send.

14. Re-engagement emails

Everybody has those subscribers who never open an email but also don’t unsubscribe. But honestly, you don’t want a ton of subscribers on your email list who are not interested anyway.

To check whether you want to keep a subscriber or rather delete him, you can send a Re-engagement email. It is an email you send for the sole purpose of checking if a subscriber is truly dead to you – or if you can reactivate the subscriber.

You have to be extra brilliant with the subject line of this email, to catch attention.

If you fail to re-activate your subscribers, you should consider to delete them from your list and clean up your list.

15. An Outlook

What is up in your future, what do you plan and what are you working on? Give a little insight into your business and make it human. It usually pays off to show a little glimpse behind the shiny curtain and shows that there are actually people working.

Don’t be afraid that some of your subscribers will unsubscribe with almost any email you send. You only want subscribers who like to get an email from you – if they don’t want your emails anyway, let them unsubscribe.

Also, you need to stay on the radar of your subscribers and keep up the conversation. Your email list is your chance of building relationships and building anticipation and interest for what else you have to offer.

Not sending emails is not an option!

Go to our website: www.ncmalliance.com

15 Email Ideas You Should Send to Your Subscribers (Without Boring Them To Death) Susanna Gebauer Recently we had a couple of clients who all had similar questions about email marketing.

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aminezed1995 · 6 years

Text

Quick And Easy Ideas For Email Marketing Strategies

By Jennings Ray

Are you looking for a simple way to market to your customers? If so, then look no further than email marketing. Email marketing is a technique that uses emails strategically sent to people with the intent of promoting businesses or products to them. In the following article you will find a few tips that will help you start using email marketing. When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, "Grab it," onto the email. In addition, the end of this email could include a phrase that says, "Become a member in order to have lower prices on our products." Know who your audience is. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up. You should imbed a subscribe link within your email. If your customers are forwarding your emails to friends, these friends may be intrigued by your offerings as well. This can help you grow your readers organically. To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren't getting what they want from emails, then they simply won't read them. Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they've signed up. The third email should contain their first newsletter and their special offer. An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen. You should send your emails as a plain text every once in a while instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional. In addition to using email marketing, incorporate SMS marketing into your campaign. Have customers sign up for an SMS option and send them text messages when on the go. When these two methods are used together, you have a better chance of getting more customers to sign up for your product. Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them. Don't use images for important information in email marketing. A lot of new email clients do not show images automatically. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags. You don't want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers. Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business's branding, such as color palettes and fonts. If you include any images, make sure you include a link to a plain text version so that those with images disabled can read your messages.

About the Author:

Perhaps you've considered email marketing before. In reality, smart email promotion is one of the one most effective methods to create relationships with customers.

http://ift.tt/2i4dvOS

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freshenthusiastcrown · 6 years

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aaljakni · 7 years

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How To Optimize Your Time Using Email Marketing

By Jennings Ray

Are you looking for a simple way to market to your customers? If so, then look no further than email marketing. Email marketing is a technique that uses emails strategically sent to people with the intent of promoting businesses or products to them. In the following article you will find a few tips that will help you start using email marketing. When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, "Grab it," onto the email. In addition, the end of this email could include a phrase that says, "Become a member in order to have lower prices on our products." Pick an audience to target. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Always provide a link to subscribe to your emails. This will help you to be sure that if someone passes the email on, the person reading it can sign up. This method will have your list of email subscribers growing exponentially. To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren't getting what they want from emails, then they simply won't read them. Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it. You should send your emails as a plain text every once in a while instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional. Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere. In addition to using email marketing, incorporate SMS marketing into your campaign. Have customers sign up for an SMS option and send them text messages when on the go. When these two methods are used together, you have a better chance of getting more customers to sign up for your product. Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them. To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible. You don't want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers. When it comes to emails, never rely on images to provide your subscribers with important information. Many email clients won't automatically show images. Often this will result in an unsatisfactory look or unreadable message when images are prevalent. All images need descriptive alt tags and relevant information should be conveyed by plain text.

About the Author:

Perhaps you've considered email marketing before. In reality, smart email promotion is one of the one most effective methods to create relationships with customers.

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