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#Garst Collection
petsincollections · 10 months
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Black-tailed prairie dog sitting in grass
CSU - Garst (Warren and Genevieve) Collection
Colorado State University, Mountain Scholar
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dwdelaney-blog · 5 years
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nov2018
11/2
https://drive.google.com/open?id=1w16fpv5svQThlUIvWe_aI6y38b0vlcxp
Campo is huge b/c yrs pres - xa blankenship - site is at "blankenship"This site is a good picture of link from yrs to po - blankenship runs ipi Blankenship is exec dir of ipi - huge - xa rauners hires 2018 2017 scso report lists tru and deputies - xa rushton art it - 11/1 - koester - and see colin bruce for cdil judges rel to usattys - note also isp alj narup - landlord jurkanin - wes barr sembler tr - bull moose - bully - whigs - semper vigilans - wide awakes - ierc - xa team lift - rosemarie long - res - barr x2 yes - barr y barr - bob marley - precinct 10 - x - reticle 24/7 - 123 oclock rock - happy days are here again - bob gray has a gavel collection - chamber ic - 233 mp and links to spd - scso - gillette - steil - timm and lopian - fuel specialists - note vanhoos does fleet vehicles - Cando site is good - note prola is chamber pres and roa pres - other po links - but see esp dragoo - 912 crossroads - brahler - mccann - For the scso dirt specifically see site "dirt" this site is imp - "shgcoaches" link to leonard - and see "shgfootball" site - and note madonia at security bank - prola link - shg football names at that site - xa caths in general - at caths site - note esp kcs - vala and link to cravens and cellini - xa spk usccb hk spkattys - hecla nethercutt - clute - prince - preston - mitchell jessen - riverside - zeman - addiction frame - spfld links - ak hanson - cifa - hefferon - xa lam usattys - op cunningham - top gun - note also that spk has bunn link - bunn is the - sembler - nam - baiseball - geo w bunn - cofer black - kofi anon - wide awakes - whigs 2p - ipi - bunnhad warehouse ibt and trucks hit me w/ chem - xa bressan on the dirt links this site also is links from scrp to po and ing - house I stayed was on boone - that place was really bad - note also that guy that broke my nose to link up the fibromyalgia to bacterial coinfection in nostrils - sleep deprivation weakens immunity and creates conditions nec for pain - other infection may be in gut or anywhere else - xa mcds poison - henkel - kjell ama - carlyle - crabtree - franchises terminix chemlawn - ffa - fs - farm bureau - zito has franchises - xa celnet ovp - lon chainey - terr frame - 953 - Noonan blankenship - noonan is scb - kcs -see "dash" site -llcc soccer coach & pres of panther homeowners - hart link - panther also has swimmers - xa riggle - gray is bdmbr of llcc - xa ibhe alzina - bobandbill are teachers at shs - ioicc islinked to doe - xa noonan capranica comcast carlyle - dutton bonilla - tx hou - ports hanson - cleat - gal veston  - wal - deps and recruiters - "Teaparty" talks about links from dragoo and pols - rove crossroads - to the the po - Xa brahler - Gillette page - links dukett to gillette - gillette is ing and scso -
Scso
Boes - dragoo - steil - durr - karhliker -
Xa ing - gillette - ROyER - erve - keen - xa spd links to ing - celletti - cl&e - vala/gray - mrt - wal badgers - nsa - schweska - yrs - caths -
Scso -
Those guys that won’t work w/ koester - trouble - the po is not an uninterested party in this thing - they got busted talking about hitting me w/ chem - sleep deprivation - “wide awakes” - glyphosates - glu - they are not impartial - and they “disagree” w/ the court ? -
Ilfop pres is karhliker -xa royer - karl kemme - 404 chem btn cl&e - cletus - kjell - scb irve - ierc - karhliker info is at "scsodefendants" site and see ilfopngaoi - note esp link from dragoo to the po - 912 group rove - roddavis - and see isp gnuteck - "ilfopngaoi" site is link from scso to ing - lots there - "spddefendents"
Linkage b/t pols - scso - ing - dod - recruiters -
Boes - auburn - eric hall - roddavis - mrt - shriners - xa hawrelak - denzler - chamber - lumber - mta - jasmon - boes -
Xa steil - sfd - iema - irve - busted for 3d shift sleep deprivation and still on the job -
Police unions - ron stone - pbpa - xa dia - foia request - 2006 retirees -
Hayes
I think hayes is the pedophile frame
https://drive.google.com/file/d/0Bzk8QhyFwCORMDJjM2VkZTEtMzVkYS00OGY0LWE4ZDYtOWQzYWI4ZDhkMGQ2/view?usp=sharing
https://drive.google.com/file/d/0Bzk8QhyFwCOROTFlYjE4NjktNGY3Yy00NmU4LTk4ZTktYWVjYzRkNDlkM2Jm/view?usp=sharing
Manci - moriconi - gambling -
https://drive.google.com/file/d/0Bzk8QhyFwCORZGQ4NmVlOTYtYmJkNi00MmFiLTk3YjYtNGQ2NGExMmJmODVi/view?usp=sharing
Boes -
Auburn
https://docs.google.com/document/d/1GB0L5AsG5PSFTVaFvYeLDu5SQN83Fn2EVlHwuh1jfKk/edit?usp=sharing
https://drive.google.com/file/d/0Bzk8QhyFwCORNmU0YjhjMmItYTk4ZC00MDMyLThmODctYWFlN2NhMTcwMzk4/view?usp=sharing
https://drive.google.com/file/d/0Bzk8QhyFwCORNDQ2Y2MwMTAtMTMwNi00NzM2LTgzNGUtNjI2N2QxMDkzYmVj/view?usp=sharing
Dinardo link - illini cc swimmers
https://drive.google.com/file/d/0Bzk8QhyFwCORMjc0ZWVkYjctOWM0OC00YTE3LTg1ODItMjMyYTMyZGY3OTQz/view?usp=sharing
Steil is at “steilextensions” page
https://docs.google.com/document/d/17D6CpX_qZQKSXaVNPOeNG1UT2hGQFHLBEJ541D_NxNQ/edit?usp=sharing
OPERATIONS DIVISION Captain Cheryllynn Williams
In 2017, there were 41,344, incidents in Sangamon County where deputies either initiated a law enforcement service or were dispatched to a call.
There was a lot of movement in the operations division in 2017. In April, Will Brooks, Jordan Cox, and Ryan Kuntzi were hired as a Sangamon County Deputies. Deputy Brooks began the Field Training Program immediately due to prior law enforcement training, and Deputies Cox and Kuntzi began the Illinois State Police Recruit Class. Sergeant Andy Danes was transferred from second shift to the Investigations Division in August. Detective Nancy Finley was promoted to Sergeant and transferred to second shift. Deputy Travis Dalby was transferred from second shift to Crime Prevention in March. Deputy Andrew Brashear was transferred from first shift to the Investigations Division in November.
In June, Deputy Knox retired after 25 years of service. His humor and kindness will be missed.
“Greater love hath no man than this, that a man lay down his life for his friends.” John 15:13 (law enforcement motto)
SUPERVISORS:
Lt. E. Knowski
Sgt. J. Tapscott
Lt. R. Steil
Sgt. A. Mayfield Lt. W. Cearlock Sgt. W. Wooden
Sgt. N. Finley
Sgt. J. Boesdorfer
Sgt. D. Miller
11
DEPUTIES:
S. Butterfield
D. Timm
D. Howse C. Law T. Koester B. Baughman
T. Roderick
A. Cline D. Dickason M. Garst A. Womack J. Bartello M. Long
S. Wieland
J. Budd B. Stapleton G. Harney B. Tweryon
D. Guernsey
B. Fleck A. Robinson Ja. Hayes M. Wilkin
N. Campo
J. Hanson A. Smith A. Jahns J. Smith E. Maulding S. Matli M. Powell M. Tudoreanu
T. Sommer
A. Henton A. Finigan
Deputies listed in bold text are Identification Technicians, and in italic are Accident Reconstructionist.
11/7
Saw that there is a sommer thats ilga
Sommer - is keith sommer 91 dist - il house dem - naperville - related to tim sommer scso tru - and see sommer fa vs as brandt mgr - aux police - link from sommer fam to homer - note also sommer as harper mgmt - cronister ipma - gop coalition - perrt pierce
NYmag JEFF SESSIONS 4:52 P.M.Attorney General Jeff Sessions Resigns at Trump’s RequestBy Eric Levitz@EricLevitz Out of Session. Photo: Pat Greenhouse/Boston Globe via Getty Images
Jeff Sessions has tendered his resignation, at the president’s request. Less than 24 hours after the 2018 midterms drew to a close, Donald Trump has forced his first attorney general out of his administration, clearing the way for a man who has publicly accused Robert Mueller of taking the Russia investigation “too far” — and mused that a new attorney general could thwart his probe by denying it funding — to become the Justice Department’s interim leader.
We are pleased to announce that Matthew G. Whitaker, Chief of Staff to Attorney General Jeff Sessions at the Department of Justice, will become our new Acting Attorney General of the United States. He will serve our Country well....
....We thank Attorney General Jeff Sessions for his service, and wish him well! A permanent replacement will be nominated at a later date.
As a member of Trump’s 2016 campaign, Sessions was forced to recuse himself from the Justice Department’s investigation of ties between that campaign and the Russian government. The president has long decried Sessions for refusing to subordinate this ethical obligation to his (imaginary) duty to immunize the commander-in-chief from legal liabilities. But Matthew Whitaker has no conflict of interest in the Russia case. And although he will not (immediately) inherit direct supervision of the Mueller investigation, he will have the power to seal records, withhold funding, and disrupt the probe by other means — as Whitaker himself once explained in his capacity as a CNN talking head:
Appearing on CNN in July 2017 — before he was in his current position as Sessions’s chief of staff —
Whitaker mused about a scenario in which Trump might fire Sessions and replace him with a temporary attorney general.
Whitaker noted that federal regulations still gave the attorney general power over the budget for a special counsel.
That temporary replacement,
he then said,
could move to choke off Mueller’s funding.
“So I could see a scenario where Jeff Sessions is replaced with a recess appointment,” Whitaker said, “and that attorney general doesn’t fire Bob Mueller, but he just reduces his budget to so low that his investigation grinds to almost a halt.”
Whitaker is a former U.S. Attorney and 2014 Senate candidate in Iowa who joined the Justice Department last fall. Here are a few other things that he has publicly claimed to believe:
• Robert Mueller has no legitimate authority to investigate the Trump Organization’s finances, and if he does (which, he has), “then this would raise serious concerns that the special counsel’s investigation was a mere witch hunt.”
• Donald Trump was right to fire James Comey — because James Comey should have prosecuted Hillary Clinton:
Comey’s announcement last July that he would not recommend prosecution of Hillary Clinton for violations of the Espionage Act were a shock to many in law enforcement both inside the FBI and out…[H]is pronouncement that “no reasonable prosecutor” would bring such a case was just wrong, and I said so publicly at the time. I was a federal prosecutor for five years and was proud to serve in the Department of Justice, and I would’ve brought that case.
Clinton set up an entire secret, unsecured communications structure outside of the government she was charged with serving at the highest level; she was the Secretary of State. Classified information that, in the wrong hands, could potentially bring harm to our country – and many in service to our country — was available to be appropriated.
(Whitaker has never called for any investigations into — let alone prosecutions of — the Trump administration’s many, many, many violations of information security protocol.)
• All federal judges should be “people of faith” who take “a biblical view of justice.”
• There shouldn’t have been an independent counsel’s investigation into Russian interference because there wasn’t such an investigation into the Obama administration’s many scandals:
Calls for an independent counsel or commission to investigate allegations that Russia tried to interfere with our elections ring hollow when similar calls for special counsels during the scandals of the Obama administration were dismissed out of hand by the same people making these demands now.
So, clearly, Matthew Whitaker would make a sober, fair-minded, and trustworthy overseer of the Justice Department’s transformation into Donald J. Trump’s private detective agency.
11/10
Saw this today at the library
"Just trying to help me out" ?
Search TextNov. 9, 2018
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OCTOBER 1, 2018, ISSUE
Cory Booker’s 911 CallsBy
ROB LONG
September 13, 2018 10:49 AM
Sen. Cory Booker at a Senate Judiciary hearing, March 2018 (Joshua Roberts/Reuters)
Tuesday
Start Call
911 Operator: This is the 911 operator, what is your emergency?
Cory Booker: This is Senator Cory Booker. I want to report a crime. No, wait, a series of crimes. I want to report nothing less than an entire criminal enterprise that has the tri-state area in its grip.
911 Operator: Sir, is this an emergency?
Cory Booker: I can’t believe you’re asking me that question. Is it an emergency? Yes!
911 Operator: Sir, what is your location?
Cory Booker: I understand why you’re asking that question. That’s the procedure, right? The rules and regulations of the whole 911 power dynamic. But you have to understand. I am in danger here. My life is in danger, just by dropping this stunning bombshell. I am exposing a vast and violent criminal organization — I call it “organized crime,” and sidebar: If you use that phrase please credit me — and despite the danger — and I’ll admit it, the fear — of paying the ultimate price, I am willing to stand up and speak the truth.
NOW WATCH: 'Trump Supporters Fired Up For Midterms
911 Operator: Sir, is this an emergency?
Cory Booker: There is an organized group of criminals in the tri-state area, some call it “the Mafia,” and they control illegal activities such as gambling, prostitution, drug peddling — though to be fair, one of the heads of the so-called “Five Families” has resisted entering into this arena — and they are about to move west, to the sleepy cowboy town of Las Vegas, Nevada — are you writing this down?
911 Operator: Sir, is this an emergency?
Cory Booker: Well, it’s not an emergency emergency.
911 Operator: The 911 line is reserved for actual emergencies, sir.
End Call
Thursday
Start Call
911 Operator: This is the 911 operator, what is your emergency?
Cory Booker: This is Senator Cory Booker. I have reason to believe that the class of medications known as “opioids” are currently being abused throughout the country, with special concentration in post-industrial areas in the Rust Belt and the Appalachian Valley.
911 Operator: Sir, is this an emergency?
Cory Booker: People don’t want to talk about it. It’s something you don’t hear about. Maybe because the people currently suffering under the crisis — and yes, I call it a “crisis” and I’m aware that fashionable pundits will call me crazy or delusional — but because the victims of this crisis are poor and working-class, the entire problem is being ignored and swept under the rug. No longer!
911 Operator: Again, sir, is this an emergency?
Cory Booker: You’re not listening. I am going to blow the lid off this thing! Consequences be damned!
End Call
Sunday
Start Call
911 Operator: This is the 911 operator, what is your emergency?
Cory Booker: This is Senator Cory Booker. I want to report that the Twin Towers in Manhattan’s downtown financial district have been struck by what appear to be two passenger jets that have been hijacked by terrorists.
911 Operator: Sir, what is your current location?
Cory Booker: It doesn’t matter where I am, don’t you see? The point is, the buildings are burning. And I am racing there to rescue whoever I can.
911 Operator: Sir, are you reporting a current fire emergency?
Cory Booker: Will I be in personal danger? Yeah, sure, I guess. Does that matter to me? Are you kidding? I don’t even think that way. I am going to run into those burning buildings and save every life I can, and if people call me “hero” or “brave,” so be it.
911 Operator: Sir, please give me your current location and the location of the emergency.
Cory Booker: Downtown Manhattan. Twin Towers.
911 Operator: Sir, the Twin Towers were destroyed 17 years ago. Current­ly at that location is what is called the Freedom Tower, a high-end retail mall, and a moving memorial to the victims of the terror attack and the first responders who lost their lives during the rescue.
Cory Booker: Yes. Yes, I knew that. But I don’t think any of that lessens my personal heroism. And if I could just add, at this juncture —
End Call
Monday
Start Call
911 Operator: This is the 911 operator, what is your emergency? Wait a minute. Is this Cory Booker?
Cory Booker: Maybe. Why do you ask?
911 Operator: Sir, you have been asked to stop making 911 calls.
Cory Booker: Can I just — this one — I’m serious about this one — look, I know, okay, that sometimes I’ve been a little late with some of this stuff —
911 Operator: Sir, there are emergencies waiting to —
Cory Booker: Can I finish? Seriously. This is a real one.
911 Operator: Okay. Fine. What is your emergency?
Cory Booker: Tropical Storm Katrina is building into a Category 5 hurricane off the Gulf Coast. If it hits the levees along Lake Pontchartrain, just above New Orleans’ Ninth Ward —
911 Operator: Sir, stop.
Cory Booker: I am heading down there to personally reinforce those levees and save the city.
911 Operator: Stop.
Cory Booker: Is my life in danger? Yes. Am I quote unquote a hero for doing this? Those are your words, not mine.
End Call
11/10
11/11
You mean youre not just trying to help me out?
11/11
noll links to milhiser - doj
https://docs.google.com/document/d/1-c3ElzUYfYLe90yv9sMXr-n8APRhyqDhghzwT5VaBh4/edit?usp=sharing
11/12
Bunn
Bunn - owns things
Airport - utils - bunn capitol - sysco - coffee - coffee link is baise - denzler - mark denzler - richet audio network - natl rev - re & re - moo - curtright - co springs - federated - denver - dobie - aussie - op - cunningham - baseball - hic - top gun - joker - academies - ecole - sylvanus - pompeo - elotes - expo book store - identity theft - credit report - cifa - heffe ron - bradley bunn - natsec personell - nsa - dm - bunn is chigop - and sd - oc lincs - ridgely farmers - trash talk - bizcon - nix - san clemente - loft girl - loft as radicalization frame - oclincs chris cox - house on pch - ala - xa sd mitrovich - ibt - sangamo - watches meters - celnet - lanphier - bioluminescence - zinc finger protocol - sangamo bioscience - icc - elec hou/ca - sempra - the tanned guy - drives the bus - the crash - wachovia - chris cox - oclincs - they get away w/ things you can't even imagine - theyre good - there brand is fear - thats whos doing this to me -
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11/13
Mental illness frame This was used as an excuse to hit me w/ chem - it was argued that stimulants that kept me from getting sleep - were simply misapplied "medication" the amount was wrong - stim was said to have antidepressant qualities - according to the scso scb chosen md - note esp cit scso - xa danger to myself - suicide frame - they put me jail for two reasons - they hit w/ pain and cocaine and said I could leave if I went to the hosp - otherwise I had to stay in jail - they kept me in hosp for another month so they could diagnose me paranoid schizophrenic - and keep me ever buying a gun
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They lost this arg bdly - not fooling anyone
Gail noll was cdil div chief civil - during schock - w/ bruceD
Dennis Delaneyto me
9 minutes agoDetails
Gail noll was cdil div chief civil - during schock - w/ bruce Thats why the bruce interest - they pull his crim stuff - emails bt bruce & usatty - cringed during cross x - was right about first trial - used to undermine real effort at trial - xa request for documents by us house comte re mueller - xa timeline - Bernard Schoenburg: Sgro to seek 8th four-year term as Park Board president Posted Nov 10, 2018 at 5:01 PM New job for Noll GAIL NOLL, who is married to JOHN MILHISER, the new U.S attorney for the Central District of Illinois, still works for the Department of Justice, but has changed jobs. The move was required so Noll is not working for her husband, said SHARON PAUL, spokeswoman for the U.S. attorney's office. Effective at the end of October, Noll began a temporary duty detail to the department's Office of Legal and Victim Programs as a financial litigation and bankruptcy program specialist. Her office is now in the federal courthouse in downtown Springfield — next door to the capital city office of the U.S. attorney. Noll became an assistant U.S. attorney in 2011 and has been chief of the district's civil division since 2015. DAVE HOFF, who is based in Urbana and is a longtime assistant U.S. attorney in the civil division, has taken over duties as acting civil chief for the district. aron schock judge - colin bruce - linked to cdil usatty Maybe they never wanted to go after that guy - trial used to destroy chance of prosecution later by feds - Why are they looking at this guy Sun-Times Shop DOWNSTATE ILLINOIS 08/21/2018, 02:52pm ByAssociated Press CHICAGO — A federal judge in two of the highest profile criminal cases in Illinois has been removed from hearing all his cases after it was revealed that he had exchanged emails with a paralegal at the U.S. attorney’s office in Springfield in which he commented on a trial he was overseeing. Colin Bruce has been presiding over former U.S. Rep. Aaron Schock‘s corruption case
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11/17
Cit - mental illness frame - is true
Glu - glyphosate - have stimulant properties -
Argued that used as antidepressants - suicide frame comes from siuc alums - spfld people - I was represented by mental illnes P&A - beret - po uses arg that I might be mental to justify chem - it becomes an issue that sets a precedent - even if I was mentally ill - and im not - I dont think - they shouldn't be able to do that - you cant let them do that - thats why the beret
11/21
The thing about the 15 yr old is true - coal trucks - and the train chem - is that atrain horn - and see ecole - military academies - hammer - consent gavel - ldrshp
And note gonet at airport - bunn fbo - garrett landmark - noll - lincoln as surveyor- xa lincoln site - lincoln capitol airport - terr frame - garrett exraordinary rendition - 33rd -233 mp - knights - horacemann - homeier- airport fd - redpath - 183 fw pilots - mechs - fuel specialists timm lopian - and see generally coal site peabody blankenship - reliant -
    Search That long art - w/ the high prices - aug 2018 p46 D Dennis Delaney to me 6 minutes agoDetails That long art - w/ the high prices - aug 2018 p46 Art supposed to be based on mannafort link Xa drywall - eagle skin gloves -- Sent from Fast notepad
Colin bruce Hes an obama pick but sides w/ scrp cdil uatty Schock trial hangs - cringed during cross x -- Sent from Fast notepad
Esgr - grease - john travolta - lightning - mi - civaff - res - eminence gris - eminence front - caths - pope - usccb - paprocki - ipi - a civil affair - comida - 53 - consent - green light - go - p - op - organophosphates - heffe ron - cunningham - bass - ima - mark dennis lure - -- Sent from Fast notepad
Airport - cap 115 - bunn - garrett - landmark - carlyle - xa gillette - terr frame - follows - turn signal late - professional courtesy - link from airport - ing - scso - 233 mp - spd - glu - 24/7 - airport security - names - xa 183 fw - fuel specialists - and see landmark extraordinary - xa landmark skube - noll ford - romney - mi - prince - lincoln 33rd - celletti - see esp airport fd - names - gleason - lgpd chtham - landmark is next to meier - 183 myer - golda - metro goldwyn - meier security - panther off duty - landmark emps - mechs and honda - iam - xa links to ing - landmark do our does glu when on west side - bunn Lincoln was surveyor - landmark - kingtech next to surveyer museum on downtown square - landmark -- Sent from Fast notepad
Fbuckley notes - 2017 - the rock is on the cover w/ a big thumbs up "Tutti frutti" founding rockers - little richard wop bop alloo bop a  wop bam boom -- Sent from Fast notepad
7/7/2014 nr - long view - lost emails - destruction of evidence -- Sent from Fast notepad
The thing about some 15 yr old is true? Terry white - sc repub network - dcfs investigtors - clearance - vigilantism - swatting - chem - xa pedophile on phone - red hair lady guard - and see generally -trophies - arson - terr - homicidal threats & public officials - note also caci in spfld wordplay and so 2nd st - gina larkin city hr - hamburger dans - prescott bloom bldg - This stuff is right - pedophile frame mobilizes chem from kcs - shriners - caths - link b/t caci and caci - ever vigilant wide awakes - sleep deprivation - ierc -- Sent from Fast notepad
Gonet - dir icc - dep c/s thompson - ad cms - il coal assoc - house gop aprop - cwlpdir - xa coal trucks - trains - black beauty softball team - -- Sent from Fast notepad
Gonet He was education analyst before house staff aprop dir And was bd of regents fical officer / analyst 83-87 then aprop then gov depty c/s thompson - note esp network chair/pres and dcfs dir - and education links - xa ift/aft - ibhe - bob and judy - ioicc is education linked and see judy as iep - gavel tiempo - ecole - xa shs cellini - el simpsones - https://docs.google.com/document/d/1WUq2ot38bjhG4P2HtnqkaAJVx6gQhco5lH-jhOJnaRQ/edit?usp=drivesdk&ouid=101614704637656207566 Gonet is coal trucks Coal trucks do chem - cwlp - coal - landes is mta - xa jasmon - scrp - renfrow - awoi - vince - elzea - boesdorfer - see esp jasmon and scrp links and note generally - mta is chamber - gray - see also sempra scambo gonet is icc and cwlpdir reliant - "timing the market" and note generallybunn owned - literally owned outright - cilco - if im not mistaken - sold to ameren stl - cwlp is one of the very few cities that generates its own power - contract out the dist to ameren now - ibew and forestry guys do chem - ruby elec - b&b - lightning - tcb - https://docs.google.com/document/d/1dkFDT5UJCvRwbl0QjCN8mqJ6s7A4cSWDtRtf9r6Eaw4/edit?usp=drivesdk&ouid=101614704637656207566 League bowler spring field https://docs.google.com/document/d/17x6S2S86Ko43NGeHWE0IUfqO6N4uEQNC5Uszpi1c-_4/edit?usp=drivesdk&ouid=101614704637656207566 Blankenship wife works at mines and minerals - blankenship works at il employees retirement system - is this like trs for state workers? Xa blankenship and ipi link - dir - and pres scyrs - and chair scb scrp - -- Sent from Fast notepad
Stovepipe - categorizing intel - segmenting and separation - ala - gop - xa faux hat - alplm - pt barnum - -- Sent from Fast notepad
Black beauty coal jacket - softball team - coal trucks - mood indigo coltrane - atl - norfolk & way - is that a train horn - trains put out chem moved to park - sidetrack outside town - hit me anywhere in town - im the only one hurt b/c im hypersensitive - b/c exposure for decades and mcds poison - black knight - horacemann - centaurs - acherman - like coal trucks - ibt grievance documents emps coerced to chem - xa boes - lippold - landes - mta jasmon - coal cwlp security - ecole - consent - military academies - terr frame - partisans - ierc - doj burkhardt - kohl bros - just trying to help me out - helping people mostly - clockwork - vala - mandarians - intel - academics ift - Guy in spfld on bus to meijer - chest pain big - black beauty coal -- Sent from Fast notepad
Started reading national review a couple days agoSite is at fbuckley
11/22
Steve martin - iron balls mcginty - honore debalzac - denny hastert - tony sacco - defs argue that at some point in my life I was given some drug that reduces the pain caused by organophosphates and other chem - possibly a trip my family took to el paso when I was a child - they dont argue that I knew about this - at the time or even later in my life - I still have no reason to believe it could be true - its possible that a legal judgement based on my pain caused by poison/op etc - could be limited by some pain killing substance introduced into my body without me knowing anything about it - this is where I say - I have a lot of people trying to tell me a lot of things - most of them are hard to believe - including this - this is also where I would point out that I have also been led to believe that the defs or agents sympathetic to them - have had access to my thought process for about 20 years - thats why the homelessness - outdoors homeless - so they can talk to me while I sleep - and maybe ask me questions - this makes sense to me b/c I notice that sometimes things change after I sleep - I have things that are bad and that reach top of mind in ways that others - hard to describe - I could be wrong - if it is true - they have had a long time to determine whether I was being truthful - see also andy gillespie - uncle drew - gilligan - aussie - dobie - xa
And see bio krebs cycle - res - team lift -
11/23
epa dir was Pruitt - xa Pruitt - spfld - Williamson - mechanicals - ac - and see ruyle - guy from library - radio - note esp Pruitt is man in the middle - intercepts 911 calls - he marries sheriffs daughter - neil - see williamsonvicari site - ac - operant cond - hou - epa - hou pd complaint - homicide complaint - tx22 - and see perry homicidal threats frame - swatting - and perry in cabinet - Sangamon county - ierc - scrp - steil esda - cocaine - swensons - vanellope - Charlie - chocolate - gold - they say its consent - gold - training - fuck you - raccoon - garbage panda - they want to kill my pandas - they say I consent - but want to keep me from saying I don't -
re grandparents - rico - the thing that seems to be important is that in order for that to be true - the people doing this to me would know that - they would have to know that - and then they still do this to me - they would have to be unrealistically evil - I know some people that are republicans - they aren't much different than dems - they wouldn't allow the murder of my grandparents and not want something done about it - I think its a prank that cost too much and it they keep doubling down - and they think they just don't want to admit how this thing started
11/25
Boes
Coal trucks - gonet - the thing about the 15 yr old is true - scrn - coal trucks mta - jasmon - jasmon scyrs - jasmon sportstalk - cwlpdir - cwlp security fuiten -
Shriners - hawrelak - vigilantism - clown cars - laffers - xa boes auburn -eric hall - mrt scso - isp - gnteck - roddavis - curtright - mu - blount - nethercutt - clute - hecla - spkattys burkhardt - winston - henhouse - spfldconsulting - expo bookstore - goodlatte - irv scrp - ierc - dragoo - steil - iema - krusteil - terr frame - hershel - ailes fox - theyre not fooling anyone w/ that nonsense - radio dispatch evidence - truck driver grievance - coal - train horn - mood indigo - amb kurt - deployment -
11/27
Arlen - nelson - laffers - ghs - edgar classmates -
King of the hill - dale patterson - ssc - army surplus - henkle - joe fibro - abdvocate for spfld kindred - curtright - mu - blount - co springs - roddavis - mood indigo - herb henkel is dale - dang ol - arlen is dfw area - fudd - big d - xa perry and trump cabinet - was right about homicidal threats frame - and see gwb homicidal threats frame - swatting - they used pols - and see galv deps - under the radar - received job categories in return for ops - and money - signing bonus - never underestimate the power of people that hand out money - xa galv halliburton cheney - midland - wal - cc wal - moo - interstate aggravated battery - mgmt directed - smiley - sparky - ache - bunn - wally world - soul train - xa scyrs schweska - yale - tx ed smith spfld - furman milburn - industrial chem - grandview - klutzo - remember what happened to klutzo - rose long - team lift - wide awakes - mrt - xa dutton bonilla - rock - charles s dutton - fbuckley - celebrity they can get from behind - noonan capranica - kcs - vala - sportstalk - gray usccb - h/k spfldconsulting - chigop - huizenga fla - ackerman terry nelson - duane gibson - duane johnson - swift blessing - pac man - kjell bc04 - chigop - precinct 10 - caths - baseball - winston - bugabego - jim and tammy - jab - tx law - judges courts - alberto gonzales - agag - laffers - xa cleat - ports - hanson - gal veston -
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mediacalling · 6 years
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Steal These Facebook Group Community Management Tips: Expert Roundup
Managing a bustling Facebook group isn’t always easy.
Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills.
That’s why we reached out to some experienced (and brilliant) Facebook group community management pros and asked them to share their secrets.
Let’s hear it from the experts!
 Loren Bartley, Impactiv8— Use custom #hashtags
 Using hashtags to generate community engagement is nothing new. It seems like every second Facebook Group is encouraging (read: forcing) engagement using #TipTuesday and #PromoWednesday– Yaaaaawn!
Hashtags don’t just help people within your Facebook group find similar posts– they also have an added bonus of getting your members interacting more when done right. And I think random hashtags (with some guidelines) are the right way to go!
To get started with this strategy, create a pinned post that outlines the common hashtags you encourage to be used within your group such as #Question, #Rant or #Promo. Or if there are particular topics you regularly discuss in your group, create hashtags for each of them.
Make sure it’s clear that your suggested hashtags are suggestions only and that they aren’t the only options– you want to encourage random and made up hashtags as well. Let the group have fun with it!
It does take a little work to get started. As the admin, you need to set the example and then lead by it. Post using hashtags so your community gets a feel for how to use them.
You may also have to poke a few people (nicely) when they forget to use a hashtag in their post. But soon, you’ll start to see hashtags on every post, sometimes more than one.
You know you have nailed this strategy when your group members start making up their own random hashtags to fit their posts. I’ve seen #ShoutOut, #InstagramTip, and some hilarious posts starting with the hashtag #OhCrap. It becomes less about rules and more about having fun. And that’s what creates a great community.
This strategy will also make your job a lot easier when it comes to moderating your Facebook Group because if it’s done well, you will start to be able to recognize what the post is about without having to read the epic novel that some members write. #Winning 😉
Charli Day, Charli Says— Create community rules
 Managing a Facebook group can bring great rewards but it’s also a lot of work depending on the size of the group.
If you own a large group with several admins then it’s important to have some guidelines or rules pinned to the top or saved in the about section. This makes it easier for other admins to enforce the rules and keeps the community free of spam or problematic comments or posts.
I include the following in my guidelines:
Info about the group. All the necessary info like “for information about the latest networking events, visit this website or contact this person.”
Purpose of the group. Tell people what the group is all about, e.g. we established this group to help single people in Florida make friends and arrange networking events.
If your group is location specific, state the area. Tell people where you are based, e.g this group is for singles in Florida, particularly in the Tampa Bay Area.
List the admins. Tell members who the admins are and explain what their role is, e.g these admins have the following control and monitoring position for the group.
Define spam. Tell members what is considered spam and how it will be dealt with.
Define inappropriate content. Define your code of conduct. Set best practices to avoid being banned from the group, e.g. no swearing or vulgar language is permitted. Then, tell them exactly what will happen if the rules get broken.
By setting out clear guidelines at the start, you make it easier for admins to manage the group and also keep it streamlined and focused for the members.
Kim Garst, KG Enterprises— Set clear boundaries
 My #1 tip for preventing abuse and/or spam in your Facebook group is to set clear boundaries or if you prefer, “rules”. You can establish expectations by using the description area in your group to share what the group is all about, what the boundaries are within the group, and what the culture of the community is all about.
 This Facebook Group is part of Kim’s Igniter Inner Circle program.
 For example:
Rule #1: I ask that you please do not spam, directly or indirectly, in this group. If you spam you will be deleted and banned from the group. Personal attacks or disrespectful comments will not be tolerated. No ifs, ands or buts. This is a place to grow and learn in a positive environment. PERIOD.
The problem is that sometimes new members don’t take the time to read the group description so I would suggest pinning a post to the top of the group that directs them to things you want them to know about the community. One of those things could be reading over the description.
Rivka Hodgkinson, Meet Rivka — Make some rules
 Creating effective group rules is an essential part of an engaged and active Facebook Group. People want to have an opportunity to promote their own stuff, but don’t want to ONLY get pitches from everyone else when they come to the group.
I have a very active Facebook group of close to 1,000 women for women entrepreneurs.  The best way I have found to manage this is to create space for promotion. We have a list of guidelines in our group description, and this is the first one:
“We invite you to advertise your business and offerings under the designated posts, rather than in the general feed. We will make sure you have plenty of opportunities to pitch your business and events so that you can connect with potential customers within the group. Time is valuable so we, as admins, want to offer you a valuable group experience by making sure the group feed is organized and relevant to our intention of connecting with other women. Thank you for helping us create a strong network of women.”
And then enforce the rules! Whenever I see someone creating a direct pitch outside of an appropriate comment thread, I ask them to move it to the correct thread. A few repeat offenders we had to ban from the group. But I would rather have fewer people that are highly engaged and love the group, rather than a bunch of people who don’t come to the group because it is a non-stop pitch-fest.
Functionally, I usually create a post about once a week. Most often I do a “Sunday Share” post, with a fun branded image and invitation to share content, promotions, and events. It has worked really well for our group!
Dorien Morin-van Dam, More in Media— Coach your moderator
 We have a Facebook group for social media managers to learn from each other and to help out with client issues. To prevent abuse and/or spam in our group, we have set up a secret moderator group for our paid and volunteer moderators.
In this secret Facebook group, we talk about content published within the group and collectively decide on whether it stays or goes if the topic is questionable. We also discuss what spam to watch out for depending on trending topics, and who is ‘on call’ to moderate at what time. If a member posts spam, they go on an active ‘watch’ list in this group; three strikes and they are out. Communicating on Facebook about Facebook is an ideal way to stay ahead of potential problems.
Donna Moritz, Socially Sorted— Stay on topic
With Facebook Groups, it’s really important to lay down the ground rules very clearly from the Get-Go.  If you are unsure about what works and doesn’t work, spend some time in successful groups and look at the rules and “flow” of the group.
How do people post? What are they allowed to post? How are the rules conveyed and moderated?  Is the group content valuable or has self-promotion started to creep back into the group’s feed?
The most effective groups tend to have clear guidelines and consistency with encouraging members to follow them.  For example, if live video is not allowed (as it’s difficult to check and moderate the content) then unauthorized posts will be immediately deleted without warning and this is made perfectly clear in the Group Guidelines. Here’s a callout to the guidelines from my public group Visual Content Creators.
One of the best ways you can keep content on-topic, valuable to members and non-spammy is to encourage members to post in a certain way. Examples include:
Adding hashtags titles to posts so that Admins can easily find, respond to and moderate posts. This might be #ASK to ask a question, #SHARE to share a post and #WIN to share a success story. These hashtag titles are searchable in the group.
Using anchor images to encourage conversation and engagement.  In my groups, I have used anchor images with titles such as “TUESDAY TIPS” (where members can share tips around a particular topic) or “FRIDAY DRINKS” (where members can share one profile and something around a topic – to encourage engagement).  There are many ways you can do this, but it trains your members to have a conversation around the image.
Holding a Challenge in the group around a particular skill or topic. In this case you might use a mix of both of the above examples, encouraging members. For example, a video-creation challenge you would encourage them to post on the wall or under an Anchor Image using a particular hashtag.
Got Rules?
Our experts seem to agree on one thing– if you want to run a successful Facebook group you need to lay down some ground rules and enforce them.
You need to tell members what’s allowed, what isn’t, and what the consequences of breaking the rules are.
What about you? What’s your favorite Facebook community management tip? Let us know in the comments! 
The post Steal These Facebook Group Community Management Tips: Expert Roundup appeared first on Agorapulse.
Steal These Facebook Group Community Management Tips: Expert Roundup posted first on http://getfblikeblog.blogspot.com
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bizmediaweb · 6 years
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Top 10 Digital Marketing Blogs, Podcasts & YouTube Channels to Follow
We live in an information explosion era and that is especially true in the area of digital marketing and social media. The plethora of what is available online includes digital marketing blogs, podcasts and YouTube channels dedicated to all things digital.
So, how do you cut through the clutter to get to the real digital marketing experts who can give you reliable, tried and true information that will bring you proven results?
We’ve compiled a list of digital marketing resources from people we know and trust that bring you the best and most up-to-date information available. The wealth of knowledge these digital marketing pros share will help you plan and execute your marketing programs and measure the results.
These carefully selected group of digital marketing experts offer their wisdom in a variety of formats, so, without further ado, we present – in alphabetical order our list of the top digital marketing blogs, podcasts & YouTube channels that consistently offer accurate and high value content. 
Top Digital Marketing Blogs:
Convince & Convert founder Jay Baer is a 24-year digital expert, a global keynote speaker and a New York Times best-selling author as well as a trusted advisor to dozens of brands. One of his latest blogs had the intriguing title of “Non-Creepy Personalized Marketing Must Have Youtility.”
Brian Clark is founder of Copyblogger Media which seeks to empower online writers and producers to command attention, create engagement, and influence people as powerful players in the new media revolution. His humorous blog on Getting to the Point reminds all marketers to focus on their content without annoying their audience.
Ian Cleary of RazorSocial, is known as the “social media tools guys” because he focuses on great content and building relationships. Featured blog posts include: “The ELEVATE Framework For Building Your Content Marketing Plan” and “How to Know if Your Content Marketing is Ineffective.”
Author, speaker and consultant Joel Comm loves social media despite it’s dark side. He explains this in his blog “The Good, Bad and Ugly of Social Media.”
Entrepreneur Pat Flynn launched Smart Passive Income to help others start their own online business in the belief that if you share the truth, be honest, work hard, and lead by example, you can succeed. Blogs such as one on building an email list offer step-by-step instructions to get you started.
International bestselling author, keynote speaker and a highly sought after marketing strategist, Kim Garst helps people build, grow and scale their business. Check out her insightful, blog post, “Free Is The New Broke: Why Free Media Rocks, But May Not Be Enough.”
A high school dropout who worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006, Lisa Larter has since then built and sold companies and generated millions of dollars in sales. If you’re feeling overwhelmed by your business, check out her blog on how to organize that overwhelm and more forward.
Digital Content Strategist Donna Moritz has a passion for visual storytelling and is the founder of the award-winning blog, Socially Sorted. A regular speaker and trainer, she helps businesses leverage the power of visual storytelling and content strategy.
Recognized as an award-winning blogger as well as a leading Social Media Content and Marketing Influencer, Rebekah Radice offers practical advice for businesses in her blogs posts. Read her blog on Digital Marketing Skills for a taste of what she offers.             
Known as “The Premier Facebook Marketing Authority,” Mari Smith is a top Social Media Power Influencer and has been dubbed by one publication as the “Pied Piper of the Online World.” Her weekly “Social Scoop” blog offers savvy marketers helpful posts, resources and tips to help their business marketing efforts.
BONUS ADDITION:
Melonie Dodaro (yes that’s me) from Top Dog Social Media has earned a global reputation as a no-nonsense speaker, trainer and author in the field of LinkedIn and social selling. Her strategy is simple and step-by-step and that is to convert strangers into connections and connections into clients and advocates while building trust, authority and credibility.
Her blog is widely read and acclaimed by others in the social media industry and has been listed several times as the Top 10 Social Media Blogs by Social Media Examiner.
Business lead generation is the process of identifying new prospects, then utilizing a variety of tactics to turn those leads into new sales opportunities. 
– Melonie Dodaro
Top Digital Marketing Podcasts:
Tyler Anderson is a social media marketing entrepreneur, speaker, and host of the Social Media Social Hour Podcast. He has more than 15 years of digital marketing, social media marketing, and public relations experience and has worked with hundreds of brands on social media and content marketing initiatives.
John Lee Dumas is the host of Entrepreneurs on Fire, an award-winning podcast where he interviews today’s most successful entrepreneurs. With more than 2000 interviews and 1.3 million monthly listens, he is also the author of The Freedom Journal.
Christopher Penn is the vice president of marketing technology at the SHIFT Communications public relations firm, as well as the co-founder of PodCamp New Media Community Conference and co-host of the Marketing Over Coffee
Amy Porterfield is a Facebook and online marketing expert and educator as well as the host of the top-ranked podcast, Online Marketing Made Easy. Her podcasts inspire more than 250,000 entrepreneurs in their marketing efforts.
Learn How to Podcast 101 is a more than two-hour video tutorial helping others lay a solid foundation for setting up a podcast for future success. The podcasting tutorial is the brainchild of Cliff Ravenscraft, also known as the Podcast Answer Man.
Leslie Samuel is the creator of Become a Blogger and the host of the Learning with Leslie podcast, where he teaches the art of professional blogging. Check out his “Facebook Doesn’t Care About You So Get Over It” podcast.
The Marketing Companion Podcast is the brainchild of entrepreneur Mark Schaefer, a globally-recognized marketing author, consultant, and blogger. Along with co-host Tom Webster, the pair offer one of the most acclaimed and beloved on-demand radio shows out there.
Sigrun inspires people who want to create and grow an online business with podcasts such as “Forget Bitcoin, Learn to Write Emails That Sell” and other compelling and helpful information.
A leading Twitter marketing expert, Madalyn Sklar hosts the #TwitterSmarter Podcast as well as the Twitter chat that brings together hundreds of people in an active one hour discussion. Since launching two years ago, it has reached 4.64 billion impressions.
Perhaps best known for their annual Social Media Marketing World gathering in San Diego, Social Media Examiner founder Michael Stelzner and his team help millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. Their weekly Social Media Marketing Podcast features success stories and expert interviews from leading social media marketing pros.
Top Digital Marketing YouTube Channels:
Roberto Blake is a Graphic Designer helping entrepreneurs and small businesses improve their branding and presentations. With more than 1000 videos of education-based content on YouTube he has built a following of over 200,000 and his work has been featured in Forbes, Entrepreneur and Huffington Post.
Ryan Deiss is the driving force behind Digital Marketer, an online community for digital marketing professionals. They help entrepreneurs learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale their business to new heights. Check them out on YouTube.
Steve Dotto spent 15 years as host and executive producer of the nationally syndicated TV show, Dotto Tech. Labeled “Canada’s most respected geek,” Steve has entertained and educated millions on all aspects of technology and continues to do so on YouTube.
Over the past few years, Derek Halpern has developed an approach to marketing that both works and is effective. With it, he has built more than a few wildly popular websites, one of which attracted more than one-million views in one day. His video, “Stop Being Cheap,” makes the point that you need to invest money in your business if you want it to grow!
John Loomer has been teaching about Facebook and Facebook advertising since 2007 and does so vis has blog and also his YouTube He a wealth of information on all things Facebook advertising from the basics to advanced techniques.
Building upon her digital marketing blog, Rebekah Radice offers deeper training via her Brand Authority Show a weekly live video series dedicated to helping entrepreneurs build a powerful online brand.
Amy Schmittauer (now Amy Landino) is a globally-recognized YouTuber, speaker, author, podcaster, and marketing consultant. You’ll find her at YouTube channel formerly Savvy Sexy Social, now Amy Landino where she teaches others how to leverage video storytelling and shares her collection of strategies and tactics to help you create video that gets the attention you deserve.
Tim Schmoyer posted his first YouTube video more than 10 years ago. Since then he’s created over 3,000 videos, amassed over 50 million views and became officially certified by YouTube in “Audience Growth.” In 2013, he started Video Creators to train other creators to master the YouTube platform and use it as a place to spread messages that change lives.
Love ’em or hate him, Gary Vaynerchuk (a.k.a. Gary Vee) has been a pioneer in the digital marketing field since the late 90s. He’s a self-described serial entrepreneur and the CEO and co-founder of VaynerMedia, a full-service digital agency serving Fortune 500 clients across the company’s four locations. Check out the latest videos on his YouTube channel, The #AskGaryVee Show.
You might think his name is a nom-de-plume, but Owen Video is the founder of BizTube Academy – the only YouTube Marketing Course made for business owners. Owen is a YouTube marketing consultant specializing in small business growth and has made over 1,000 videos for the web.
There you have it. This is a list of some of the top digital marketing blogs, podcasts and YouTube channels dedicated to helping businesses of all sizes succeed in the digital world.
Check them out for yourself and subscribe to their emails, blogs, podcast and YouTube channels. If you do, let them know we sent you and good luck as you move ahead with your digital marketing efforts and building your business.   
The post Top 10 Digital Marketing Blogs, Podcasts & YouTube Channels to Follow appeared first on Top Dog Social Media.
Top 10 Digital Marketing Blogs, Podcasts & YouTube Channels to Follow published first on https://themarketingheaven.tumblr.com/
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therealeadlyn-blog · 6 years
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Twitter can do great things for your your business. Loyal followers will increase your visibility and put you miles ahead of the competition. 
Here are 8 reasons why twitter is good for business.
1. Connecting with your customers
Sending a potential customer a personal message after they’ve followed you is a great way to increase the trust and appreciation a customer has for your business. One other benefit is that you are able to listen to what your customers are saying.
This feedback is extremely valuable if you have plans to expand your business (or at least, improve the quality of it).
2. Spying on the competition
Connecting with your customers is just one part of the equation. Twitter also allows you to listen to customer feedback and complaints they may share publicly with your competitors.
Want to make Twitter marketing work for you? Collect this information in an Excel sheet and perform deep analysis with your team on a weekly or monthly basis for future product implementation.
Sure, listening and compiling data takes time but there are tools that you can use to reduce the time taken to complete the process; namely, Hootsuite and Mention.
3. FREE marketing
Simply take a minute and craft your 140 character pitch and with the click of a button, it can reach all of your followers who are online. Marketing cost is zero.
Yes — a big, fat zero.
You don’t have to pay to use Twitter and you don’t have to pay to tweet. Unless you are thinking of investing in Twitter advertising or some advance tools to make your life easier, cost of marketing on Twitter is zero.
4. Keeping customers updated
If you’re running a business, you definitely understand the importance of keeping your customers updated. Twitter is a great tool to keep them posted on the latest information, promotion and sales your business is having.
When you use Twitter, you can share valuable information with your customers at times that matter most; weekend sales, black Friday deals etc.
5. A new medium of communication
Did you know that Twitter can be used as a form of communication?
Sure, Twitter is a social media platform and it’s an excellent marketing tool as well. However, instead of using Twitter solely for marketing, you could also use it to communicate with your customers.
Brands such as GoDaddy and WPEngine have specific Twitter accounts for their support team. This is to provide close to real-time technical support to ensure that a great customer satisfaction level is constantly maintained.
6. Marketing using Twitter
Yes, Twitter is a great marketing tool. Don’t forget, tweets are indexed by Google and therefore, it’s also useful in terms of search engine optimization.
Twitter marketing allows you to reach your followers from around the world and alleviate the distance barrier. Influencers such as Rebekah Radice and Kim Garst are great examples when it comes to Twitter marketing done right. They not only use Twitter to promote their products and articles, they also use it to share valuable content from around the web.
7. Building a community
Aside from marketing and customer retention, Twitter can also be used to build a community. Two of the best examples are the Twitter chats organized by SEMrush and Buffer. Influencers within the niche are invited to participate in the discussion.
As a result of these Twitter chats, the opportunity to connect with customers increases dramatically while improving the chances of getting retweets and favorites on Twitter. These simple actions will easily increase the company’s visibility and the chance to acquire more customers. At the same time, the company would be able to understand the current needs and thoughts of the participants to further enhance their services or products.
8. Increase sales using Twitter
According to a survey done by Constant Contact, 60% of a brand’s followers are more likely to perform purchases or recommend products after following the brand on Twitter. To make things even juicier, 50% of the followers are actually more likely to buy or sign up for services from the brands they follow.
In order to have everyone’s eyes on your business, you must have millions of followers. In order to have millions of followers in a snap, you need to buy legit twitter followers and buyrealmarketing.com is offering it in a cost-effective way.  
Credits: https://markethub.io/why-is-twitter-good-for-business/
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How do Bloggers Continue Their Professional Development?
I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning.
And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired. So imagine how excited I was when I left school and discovered my employers would actually pay me to learn. ‘Professional Development’ quickly became my two favourite words.
Unfortunately, being paid to attend conferences and stay in nice hotels so I could learn and network ended when I left the corporate world. And who pays for your professional development when you’re a blogger? That’s right – you.
Working for yourself means there’s no training and development are who’ll pay to keep your skills up to date. But because I value it so much, I’ve kept investing in my own professional development since going solo. And in this blog post I’m going to share some of the learning opportunities the ProBlogger team and I recommend.
Further Education
When I realised my traditional sales and marketing skills were in danger of being superseded in a digital world, I enrolled in a Diploma in Digital Marketing. It wasn’t strictly blogging related, but it covered content marketing, social media, advertising, PR, acquisition/conversion/retention strategies and much more.
Do those skills sound familiar? They should – I use them pretty much every day to manage the ProBlogger and Digital Photography School blogs. I studied online for a year to get my Diploma in Digital Marketing through the Institute of Direct and Digital Marketing in the UK. It’s fairly intensive, requires two assessments, and you even need to physically sit two exams despite being an online course. (My writing hand was almost dead after writing with pen and paper for six hours.)
Would I do it again? Yes. Sure, it was expensive. But being taught industry best practice by qualified professionals and getting a formal certification at a Bachelor Degree level was definitely worth it.
Conferences
When you have to pay for your ticket, airfares, transport, accommodation and room service, you become very picky about the conferences you go to. Which is why ‘looking local’ is your best first option.
I was lucky. One of the first blogging events I went to (a ProBlogger event, where I met Darren for the first time) was right here in Melbourne, Australia. Of course, there have been other great local events, but I’m proud to say I’ve been involved with the ProBlogger Events here in Australia for the past five years. (Here’s where you can read about our most recent event and sign up for alerts about our next one.)
Unfortunately I won’t be attending the next one in Dallas, Texas. But Darren will be there, co-hosting with Digital Collab of the Success Incubator on the 24th of October. It will also feature amazing speakers including  Pat Flynn, Kim Garst and Andrea Vahl. It’s a fantastic opportunity, and tickets are still available if you can make it. (It will be Darren’s last international trip for the year.)
If there isn’t much happening in your local area, you may need to look further abroad. My first international blogging conference was BlogHer in New York in 2012. It was quite an experience for me. I got to meet a lot of bloggers, and be exposed to new ideas and new ways of doing things. I also learned about sponsored content trends (which was new to me at the time) that would soon be heading to Australia.
One I wish I could get to more often is Mike Stelzner’s Social Media Marketing World in San Diego. I was there in 2015, and appreciated the focus on social media, which was becoming more and more a part of a blogger’s online environment. In recent years the agenda has expanded to include more content marketing and a dedicated stream for ‘creators’ such as bloggers and podcasters. You’ll usually find Darren speaking at this event – it’s one his favourites, too.
There’s another one that isn’t strictly blogging, but can give you insights about the kinds of marketing skills you can consider – Hubspot’s Inbound in Boston. It’s the one where I flew to the other side of the world only to get locked out of Seth Godin’s keynote. (Oops!)
If you’re looking for conferences, Social Media Examiner has a list of events being held around the world. There’s also a comprehensive directory of 400+ worldwide digital marketing events at marketingterms.com.
Blogging Courses and Resources
Of course, a big part of what we do here at ProBlogger is provide access to free and affordable content to help you with your blogging. ProBlogger has more than 8,000 free blog posts and a library of six eBooks. (We’ll also be adding some courses soon, so watch this space.)
One of our most popular books is the best-selling 31 Days to Build a Better Blog. It’s a great resource you can use whenever your blogging needs a bit of focus and revitalisation. There’s also Blogwise – our collection of productivity tips that’s currently being offered as part of the Ultimate Bundles Blogger’s Genius Toolkit.
The Blogger’s Genius Toolkit
One of the reasons we’ve endured with eBooks is they’re so affordable. We’ve contributed to (and been an affiliate for) the Ultimate Bundles Blogger’s Genius Toolkit for the second year in a row because it represents such amazing value.
The team at Ultimate Bundles has put together the best resources on all the topics that matter to bloggers – mastering social media, monetization, creating and selling products, time management and productivity, growing an email list, and so much more.
All-up there are 91 resources in the toolkit. The eBooks, eCourses, templates and workbooks alone are worth more than $5,800. And on top of that you get $1,193 worth of free bonus offers, and ten tools and services to help you run your blog better.
But the best part (and one of the main reasons we take part each year) is that you can get the lot for just $97. That’s about the same as a course or a few eBooks. And a lot less than a flight from Melbourne to Boston.
There’s even a full 30-day happiness guarantee, which means you can try it out without any risk.
Here’s where you can learn more and buy the bundle. But be quick – it’s only available until 11:59pm EST on Monday the 9th of October.
Blogger Groups
If you’re looking for more free advice and support, Facebook Groups can be a fantastic resource for new and advanced bloggers alike. While many Facebook groups are set up for paid courses (and therefore restricted), there are still plenty of free ones.
ProBlogger Community is our free closed Facebook Group where Darren, Kat Jarman (our Community Manager) and I hang out with nearly 10,000 bloggers. It’s a great place to ask questions, offer valuable tips, and help each other. It costs nothing to join – you just need to answer three simple questions). And we have guidelines on taking part in the conversation that help stop it from becoming spammy and self-promotional.
It’s also a great place to get direct input from Darren. We direct most enquiries we get via our contact form to the group, so you’re more likely to get his attention this way.
Here are some other places we like to hang out.
The Inspired Bloggers Network Facebook Group is a similar group that also has strict guidelines around self-promotion and profiting from the group. It’s there to encourage and educate bloggers.
You’ll find Darren in Rachel Miller’s Facebook Massive Growth Strategies group since he became a student of her course. There’s a free group you can join, and a different group if you buy the course.
For the Aussies in the house, we also love hanging out over at Aussie Bloggers, where we often help out and join the conversation. We love their two straightforward and very Australian rules – 1. Don’t spam the group. 2. Don’t be a dick. Enough said really!
Hopefully you’ll appreciate the spam and sleaze-free communities in these groups as much as we do.
What are some other ways you’ve progressed your professional development since becoming a blogger?
Jonathan Simcoe
The post How do Bloggers Continue Their Professional Development? appeared first on ProBlogger.
       How do Bloggers Continue Their Professional Development?
0 notes
kristinejrosario · 7 years
Text
Professional Development for Bloggers: How to Learn on a Budget
I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning.
And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired. So imagine how excited I was when I left school and discovered my employers would actually pay me to learn. ‘Professional Development’ quickly became my two favourite words.
Unfortunately, being paid to attend conferences and stay in nice hotels so I could learn and network ended when I left the corporate world. And who pays for your professional development when you’re a blogger? That’s right – you.
Working for yourself means there’s no training and development are who’ll pay to keep your skills up to date. But because I value it so much, I’ve kept investing in my own professional development since going solo. And in this blog post I’m going to share some of the learning opportunities the ProBlogger team and I recommend.
Further Education
When I realised my traditional sales and marketing skills were in danger of being superseded in a digital world, I enrolled in a Diploma in Digital Marketing. It wasn’t strictly blogging related, but it covered content marketing, social media, advertising, PR, acquisition/conversion/retention strategies and much more.
Do those skills sound familiar? They should – I use them pretty much every day to manage the ProBlogger and Digital Photography School blogs. I studied online for a year to get my Diploma in Digital Marketing through the Institute of Direct and Digital Marketing in the UK. It’s fairly intensive, requires two assessments, and you even need to physically sit two exams despite being an online course. (My writing hand was almost dead after writing with pen and paper for six hours.)
Would I do it again? Yes. Sure, it was expensive. But being taught industry best practice by qualified professionals and getting a formal certification at a Bachelor Degree level was definitely worth it.
Conferences
When you have to pay for your ticket, airfares, transport, accommodation and room service, you become very picky about the conferences you go to. Which is why ‘looking local’ is your best first option.
I was lucky. One of the first blogging events I went to (a ProBlogger event, where I met Darren for the first time) was right here in Melbourne, Australia. Of course, there have been other great local events, but I’m proud to say I’ve been involved with the ProBlogger Events here in Australia for the past five years. (Here’s where you can read about our most recent event and sign up for alerts about our next one.)
Unfortunately I won’t be attending the next one in Dallas, Texas. But Darren will be there, co-hosting with Digital Collab of the Success Incubator on the 24th of October. It will also feature amazing speakers including  Pat Flynn, Kim Garst and Andrea Vahl. It’s a fantastic opportunity, and tickets are still available if you can make it. (It will be Darren’s last international trip for the year.)
If there isn’t much happening in your local area, you may need to look further abroad. My first international blogging conference was BlogHer in New York in 2012. It was quite an experience for me. I got to meet a lot of bloggers, and be exposed to new ideas and new ways of doing things. I also learned about sponsored content trends (which was new to me at the time) that would soon be heading to Australia.
One I wish I could get to more often is Mike Stelzner’s Social Media Marketing World in San Diego. I was there in 2015, and appreciated the focus on social media, which was becoming more and more a part of a blogger’s online environment. In recent years the agenda has expanded to include more content marketing and a dedicated stream for ‘creators’ such as bloggers and podcasters. You’ll usually find Darren speaking at this event – it’s one his favourites, too.
There’s another one that isn’t strictly blogging, but can give you insights about the kinds of marketing skills you can consider – Hubspot’s Inbound in Boston. It’s the one where I flew to the other side of the world only to get locked out of Seth Godin’s keynote. (Oops!)
If you’re looking for conferences, Social Media Examiner has a list of events being held around the world. There’s also a comprehensive directory of 400+ worldwide digital marketing events at marketingterms.com.
Blogging Courses and Resources
Of course, a big part of what we do here at ProBlogger is provide access to free and affordable content to help you with your blogging. ProBlogger has more than 8,000 free blog posts and a library of six eBooks. (We’ll also be adding some courses soon, so watch this space.)
One of our most popular books is the best-selling 31 Days to Build a Better Blog. It’s a great resource you can use whenever your blogging needs a bit of focus and revitalisation. There’s also Blogwise – our collection of productivity tips that’s currently being offered as part of the Ultimate Bundles Blogger’s Genius Toolkit.
The Blogger’s Genius Toolkit
One of the reasons we’ve endured with eBooks is they’re so affordable. We’ve contributed to (and been an affiliate for) the Ultimate Bundles Blogger’s Genius Toolkit for the second year in a row because it represents such amazing value.
The team at Ultimate Bundles has put together the best resources on all the topics that matter to bloggers – mastering social media, monetization, creating and selling products, time management and productivity, growing an email list, and so much more.
All-up there are 91 resources in the toolkit. The eBooks, eCourses, templates and workbooks alone are worth more than $5,800. And on top of that you get $1,193 worth of free bonus offers, and ten tools and services to help you run your blog better.
But the best part (and one of the main reasons we take part each year) is that you can get the lot for just $97. That’s about the same as a course or a few eBooks. And a lot less than a flight from Melbourne to Boston.
There’s even a full 30-day happiness guarantee, which means you can try it out without any risk.
Here’s where you can learn more and buy the bundle. But be quick – it’s only available until 11:59pm EST on Monday the 9th of October.
Blogger Groups
If you’re looking for more free advice and support, Facebook Groups can be a fantastic resource for new and advanced bloggers alike. While many Facebook groups are set up for paid courses (and therefore restricted), there are still plenty of free ones.
ProBlogger Community is our free closed Facebook Group where Darren, Kat Jarman (our Community Manager) and I hang out with nearly 10,000 bloggers. It’s a great place to ask questions, offer valuable tips, and help each other. It costs nothing to join – you just need to answer three simple questions). And we have guidelines on taking part in the conversation that help stop it from becoming spammy and self-promotional.
It’s also a great place to get direct input from Darren. We direct most enquiries we get via our contact form to the group, so you’re more likely to get his attention this way.
Here are some other places we like to hang out.
The Inspired Bloggers Network Facebook Group is a similar group that also has strict guidelines around self-promotion and profiting from the group. It’s there to encourage and educate bloggers.
You’ll find Darren in Rachel Miller’s Facebook Massive Growth Strategies group since he became a student of her course. There’s a free group you can join, and a different group if you buy the course.
For the Aussies in the house, we also love hanging out over at Aussie Bloggers, where we often help out and join the conversation. We love their two straightforward and very Australian rules – 1. Don’t spam the group. 2. Don’t be a dick. Enough said really!
Hopefully you’ll appreciate the spam and sleaze-free communities in these groups as much as we do.
What are some other ways you’ve progressed your professional development since becoming a blogger?
Jonathan Simcoe
The post Professional Development for Bloggers: How to Learn on a Budget appeared first on ProBlogger.
       from http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/6DZM1dDXuqw/
0 notes
petsincollections · 1 year
Text
Tumblr media
Western spotted skunk lying against rock near cactus, ca. 1965
35 mm slide; color. Scientific Classification: Kingdom: Animalia; Phylum: Chordata; Class: Mammalia; Order: Carnivora; Family: Mustelidae; Genus: Spilogale; Genus species: Spilogale gracilis. Animal characteristics: Head-Body Length: 23-34 cm; Identification: The Western spotted skunk is mostly black with variable white spots and stripes on its body; Habitat: Wastelands, brush, wooded areas; Diet: Omnivore: rodents, birds, eggs, insects, fruit; Reproduction: While mating occurs only during the late summer, females give birth either year-round or only in the spring depending on their location. Implantation of the fertilized eggs is delayed, followed by a four-month gestation period. On average, 4-5 young are born at a time; Social Structure: The skunk, as a general rule, is not a social animal; but the spotted skunk is more social than other skunks, and it will share dens in the winter; Behavior: Spotted skunks are nocturnal. Although they are mainly terrestrial, they will sometimes take shelter in trees. If threatened, a skunk will stamp its front feet, raise its tail, and walk with stiff legs. It will then spray a foul-smelling substance, aiming for the attacker's face; Status: No special status; Interesting Facts: A skunk's spray can cause intense irritation of the eyes and temporary blindness. Their aim is accurate up to 2 meters. Rabies is commonly carried by skunks in the United States.
CSU - Garst (Warren and Genevieve) Collection
Colorado State University digital collections
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samiam03x · 7 years
Text
5 Customer Activation Emails to Add to Your Funnel
If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats.
Instead, a marketing funnel describes the journey a person takes from initially visiting your website to becoming a paying customer. With a clearly defined funnel, you can optimize each lead’s journey to maximize the chances that they’ll eventually become paying customers.
Check out this marketing funnel diagram, courtesy of TrackMaven:
Image Source
In order to execute an effective marketing funnel, you have to increase the number of cold leads entering your funnel and decrease the number of leads who exit your funnel without converting.
Since leads can exit your funnel at any stage, it’s important that you keep them engaged at all times and constantly moving towards the end of the funnel. One of the best ways to do this is with customer activation emails.
Depending on which stage of the funnel your lead is in, I recommend sending activation emails with one of five purposes:
Initial Indoctrination – Help leads to get familiar with your brand.
Engagement – Encourage leads to take small actions and build familiarity.
Conversion – Encourage leads to make a purchase and become customers.
Reengagement – Reacquaint dormant customers with your brand.
Advocacy – Encourage customers to refer their friends to your company.
Here’s how to put these different activation emails into practice:
1. Initial Indoctrination
This type of email needs to educate new leads about your brand. Allow them to get familiar with the ethos of your brand and try to convey the value you consistently provide to your customers with your products and services.
Since between 30-50% of leads that enter a marketing funnel are qualified but not ready to buy, this is not the time to discuss specific product offerings or try to get a sale. Simply treat this phase as an opportunity to build trust and establish a relationship with each lead.
Marketer and entrepreneur Melyssa Griffin sends out an excellent initial indoctrination email as soon as you subscribe to her mailing list.
She conveys elements of her personality, such as her penchant for green smoothies and dance parties, and also makes it clear what types of people will benefit from her newsletter. Her informal tone of writing is incredibly endearing and allows new leads to warm to her immediately.
She also states that she can’t help people who: “Aren’t willing to put in a little work to make their dreams a reality. My strategies don’t work unless you do.”
In other words, she makes it clear that she isn’t selling a magic pill – and her advice requires real action in order to be successful. This immediately builds integrity, compared with marketers who promise the moon and then fail to deliver.
2. Engagement
Once a lead is somewhat familiar with your brand and your messages stand out from the multitude of emails in their inbox, you can move to the engagement phase. This entails strengthening the relationship with your lead by sending them contextually relevant, high-value content.
You aren’t going for the sale just yet, but you’re warming the lead to your products and services. Many marketers offer case studies, free webinars and other pieces of informative content during this phase in order to build rapport.
Entrepreneur and social media expert, Kim Garst, demonstrates exactly how to promote a free webinar via email:
The title of the webinar clearly conveys what information will be imparted, social proof is leveraged by mentioning the number of people already signed up, and urgent language encourages leads to sign up immediately instead of procrastinate.
3. Conversion
Once a lead has engaged with your brand (perhaps by reading a few blog posts or attending a free online webinar) and has learned about the value of your products and services, you can begin encouraging these leads to make a purchase.
At this stage, start discussing the ways in which your products and services can benefit the lead. Buying is an emotional – rather than a rational process – which is why it helps to discuss the benefits of your products rather than its objective features.
If you can get your leads to start visualizing how their life will be enhanced after purchasing from you, this is an excellent starting point.
In my experience, promoting discounts via email is an excellent way to create scarcity and encourage leads to purchase immediately.
Try including compelling imagery in your conversion emails. In the following image by Lucky Vitamin, notice how “50% Off” and “Shop Now” really stand out from the rest of the image, due to a careful choice of colors, placement and font size.
Immediately beneath this image, Lucky Vitamin provides contextually valuable content for its readers with an article about hair washing. Adjacent to it is an article about hair coloring, which simultaneously promotes another product.
By delivering informative content mixed with product promotions, you can encourage sales while also growing trust for your brand.
4. Re-Engagement
Think of the re-engagement phase as a second engagement phase. The principle of providing value through useful content still applies, except now, you’re targeting customers instead of leads.
Since you already have a purchase history for each customer, segmenting your re-engagement emails according to each customer’s interests is a great way to make your emails feel more personal.
In a 2013 study by Experian, personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates.
If a customer has purchased a particular type of product, send them re-engagement messages pertaining to that.
Kissmetrics Campaigns: Send triggered emails to users to nudge them toward engagement. Learn more about the newly-released Kissmetrics Campaigns.
Sports betting sites, such as BetVictor, are notorious for sending personalized bonuses to players who haven’t wagered in a while. For instance, players who primarily bet on mixed martial arts fights receive different email bonuses than those who bet on soccer.
By sending personalized offers to segmented audiences, you dramatically improve your chances of re-engaging previous customers.
In a study by Campaign Monitor, marketers noted a 760% increase in revenue from segmented campaigns.
Pinkberry, a restaurant franchise that specializes in frozen desserts, sends its customers free gifts if they’ve been absent for a while. Because the offers have time restrictions (in this case, 7 days), a sense of urgency is created that leads to higher purchases.
5. Advocacy
Finally, when a person makes multiple purchases and develops an emotional connection with a brand, they have the potential to transform from a customer to a brand advocate.
It’s essential to single out these people, based on their customer history, and send them personalized emails encouraging them to tell their friends about your brand.
Because you’re specifically targeting people who have a history of positive interactions with your brand, they’re far more likely to be receptive.
Judging by this advocacy email by tanning salon franchise, Tanning Shop, the brand has a very clear buyer profile (young, predominantly female, takes pride in their physical appearance, enjoys travel, wants to look good on the beach).
People like this usually have friends who match the same buyer profile, making incentivized referral emails a no-brainer in this situation.
How to Build Your Email Funnel
Now that you know the types of customer activation emails you should be sending, you can move onto building out your funnel.
If you’ve never done any sophisticated email marketing before, this phase can sound like a technical nightmare, but it’s much easier than you would expect. Most email marketing platforms are simple to use, even if you have no prior experience.
First, it’s important to choose the right platform based on your specific requirements.
With Kissmetrics Campaigns, it’s easy to create behavior based, automated emails for every step of your funnel. Campaigns is also tightly integrated with Analyze, which is extremely helpful for measuring the impact of your campaigns and analyzing user behavior.
  Next, you’ll need a killer lead magnet and an email opt-in form conveniently located on your site. Try placing your form in a feature box or directly beneath each blog post for excellent visibility (split test your form’s placement for best results).
Once you’re ready to begin marketing, input the content for each automated email in your sequence and determine when each email will be sent. I recommend sending the indoctrination email straightaway, and your engagement email the day after.
With the Kissmetrics Funnel Report, you can see where exactly people are dropping out of your funnel. If people are clicking through to your landing page but aren’t converting, you might want to set this as a trigger that sends a personalized email the next day reminding them of what they’re missing out on.
Once your form and email funnel sequence are properly integrated, you’re ready to start collecting leads.
With an automated email funnel, scaling your marketing (and business) becomes much easier.
Can you think of any other email strategies for keeping people engaged with your marketing funnel? Please let me know in the comments below.
About the Author: Aaron Agius, CEO of worldwide digital agency Louder Online is, according to Forbes, among the world’s leading digital marketers. Working with clients such as Salesforce, Coca-Cola, IBM, Intel, and scores of stellar brands, Aaron is a Growth Marketer – a fusion between search, content, social, and PR. Find him on Twitter, LinkedIn, or on the Louder Online blog.
http://ift.tt/2qTvRHM from MarketingRSS http://ift.tt/2qSoPmN via Youtube
0 notes
marie85marketing · 7 years
Text
5 Customer Activation Emails to Add to Your Funnel
If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats.
Instead, a marketing funnel describes the journey a person takes from initially visiting your website to becoming a paying customer. With a clearly defined funnel, you can optimize each lead’s journey to maximize the chances that they’ll eventually become paying customers.
Check out this marketing funnel diagram, courtesy of TrackMaven:
Image Source
In order to execute an effective marketing funnel, you have to increase the number of cold leads entering your funnel and decrease the number of leads who exit your funnel without converting.
Since leads can exit your funnel at any stage, it’s important that you keep them engaged at all times and constantly moving towards the end of the funnel. One of the best ways to do this is with customer activation emails.
Depending on which stage of the funnel your lead is in, I recommend sending activation emails with one of five purposes:
Initial Indoctrination – Help leads to get familiar with your brand.
Engagement – Encourage leads to take small actions and build familiarity.
Conversion – Encourage leads to make a purchase and become customers.
Reengagement – Reacquaint dormant customers with your brand.
Advocacy – Encourage customers to refer their friends to your company.
Here’s how to put these different activation emails into practice:
1. Initial Indoctrination
This type of email needs to educate new leads about your brand. Allow them to get familiar with the ethos of your brand and try to convey the value you consistently provide to your customers with your products and services.
Since between 30-50% of leads that enter a marketing funnel are qualified but not ready to buy, this is not the time to discuss specific product offerings or try to get a sale. Simply treat this phase as an opportunity to build trust and establish a relationship with each lead.
Marketer and entrepreneur Melyssa Griffin sends out an excellent initial indoctrination email as soon as you subscribe to her mailing list.
She conveys elements of her personality, such as her penchant for green smoothies and dance parties, and also makes it clear what types of people will benefit from her newsletter. Her informal tone of writing is incredibly endearing and allows new leads to warm to her immediately.
She also states that she can’t help people who: “Aren’t willing to put in a little work to make their dreams a reality. My strategies don’t work unless you do.”
In other words, she makes it clear that she isn’t selling a magic pill – and her advice requires real action in order to be successful. This immediately builds integrity, compared with marketers who promise the moon and then fail to deliver.
2. Engagement
Once a lead is somewhat familiar with your brand and your messages stand out from the multitude of emails in their inbox, you can move to the engagement phase. This entails strengthening the relationship with your lead by sending them contextually relevant, high-value content.
You aren’t going for the sale just yet, but you’re warming the lead to your products and services. Many marketers offer case studies, free webinars and other pieces of informative content during this phase in order to build rapport.
Entrepreneur and social media expert, Kim Garst, demonstrates exactly how to promote a free webinar via email:
The title of the webinar clearly conveys what information will be imparted, social proof is leveraged by mentioning the number of people already signed up, and urgent language encourages leads to sign up immediately instead of procrastinate.
3. Conversion
Once a lead has engaged with your brand (perhaps by reading a few blog posts or attending a free online webinar) and has learned about the value of your products and services, you can begin encouraging these leads to make a purchase.
At this stage, start discussing the ways in which your products and services can benefit the lead. Buying is an emotional – rather than a rational process – which is why it helps to discuss the benefits of your products rather than its objective features.
If you can get your leads to start visualizing how their life will be enhanced after purchasing from you, this is an excellent starting point.
In my experience, promoting discounts via email is an excellent way to create scarcity and encourage leads to purchase immediately.
Try including compelling imagery in your conversion emails. In the following image by Lucky Vitamin, notice how “50% Off” and “Shop Now” really stand out from the rest of the image, due to a careful choice of colors, placement and font size.
Immediately beneath this image, Lucky Vitamin provides contextually valuable content for its readers with an article about hair washing. Adjacent to it is an article about hair coloring, which simultaneously promotes another product.
By delivering informative content mixed with product promotions, you can encourage sales while also growing trust for your brand.
4. Re-Engagement
Think of the re-engagement phase as a second engagement phase. The principle of providing value through useful content still applies, except now, you’re targeting customers instead of leads.
Since you already have a purchase history for each customer, segmenting your re-engagement emails according to each customer’s interests is a great way to make your emails feel more personal.
In a 2013 study by Experian, personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates.
If a customer has purchased a particular type of product, send them re-engagement messages pertaining to that.
Kissmetrics Campaigns: Send triggered emails to users to nudge them toward engagement. Learn more about the newly-released Kissmetrics Campaigns.
Sports betting sites, such as BetVictor, are notorious for sending personalized bonuses to players who haven’t wagered in a while. For instance, players who primarily bet on mixed martial arts fights receive different email bonuses than those who bet on soccer.
By sending personalized offers to segmented audiences, you dramatically improve your chances of re-engaging previous customers.
In a study by Campaign Monitor, marketers noted a 760% increase in revenue from segmented campaigns.
Pinkberry, a restaurant franchise that specializes in frozen desserts, sends its customers free gifts if they’ve been absent for a while. Because the offers have time restrictions (in this case, 7 days), a sense of urgency is created that leads to higher purchases.
5. Advocacy
Finally, when a person makes multiple purchases and develops an emotional connection with a brand, they have the potential to transform from a customer to a brand advocate.
It’s essential to single out these people, based on their customer history, and send them personalized emails encouraging them to tell their friends about your brand.
Because you’re specifically targeting people who have a history of positive interactions with your brand, they’re far more likely to be receptive.
Judging by this advocacy email by tanning salon franchise, Tanning Shop, the brand has a very clear buyer profile (young, predominantly female, takes pride in their physical appearance, enjoys travel, wants to look good on the beach).
People like this usually have friends who match the same buyer profile, making incentivized referral emails a no-brainer in this situation.
How to Build Your Email Funnel
Now that you know the types of customer activation emails you should be sending, you can move onto building out your funnel.
If you’ve never done any sophisticated email marketing before, this phase can sound like a technical nightmare, but it’s much easier than you would expect. Most email marketing platforms are simple to use, even if you have no prior experience.
First, it’s important to choose the right platform based on your specific requirements.
With Kissmetrics Campaigns, it’s easy to create behavior based, automated emails for every step of your funnel. Campaigns is also tightly integrated with Analyze, which is extremely helpful for measuring the impact of your campaigns and analyzing user behavior.
  Next, you’ll need a killer lead magnet and an email opt-in form conveniently located on your site. Try placing your form in a feature box or directly beneath each blog post for excellent visibility (split test your form’s placement for best results).
Once you’re ready to begin marketing, input the content for each automated email in your sequence and determine when each email will be sent. I recommend sending the indoctrination email straightaway, and your engagement email the day after.
With the Kissmetrics Funnel Report, you can see where exactly people are dropping out of your funnel. If people are clicking through to your landing page but aren’t converting, you might want to set this as a trigger that sends a personalized email the next day reminding them of what they’re missing out on.
Once your form and email funnel sequence are properly integrated, you’re ready to start collecting leads.
With an automated email funnel, scaling your marketing (and business) becomes much easier.
Can you think of any other email strategies for keeping people engaged with your marketing funnel? Please let me know in the comments below.
About the Author: Aaron Agius, CEO of worldwide digital agency Louder Online is, according to Forbes, among the world’s leading digital marketers. Working with clients such as Salesforce, Coca-Cola, IBM, Intel, and scores of stellar brands, Aaron is a Growth Marketer – a fusion between search, content, social, and PR. Find him on Twitter, LinkedIn, or on the Louder Online blog.
0 notes
adolphkwinter · 7 years
Text
5 Customer Activation Emails to Add to Your Funnel
If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats.
Instead, a marketing funnel describes the journey a person takes from initially visiting your website to becoming a paying customer. With a clearly defined funnel, you can optimize each lead’s journey to maximize the chances that they’ll eventually become paying customers.
Check out this marketing funnel diagram, courtesy of TrackMaven:
Image Source
In order to execute an effective marketing funnel, you have to increase the number of cold leads entering your funnel and decrease the number of leads who exit your funnel without converting.
Since leads can exit your funnel at any stage, it’s important that you keep them engaged at all times and constantly moving towards the end of the funnel. One of the best ways to do this is with customer activation emails.
Depending on which stage of the funnel your lead is in, I recommend sending activation emails with one of five purposes:
Initial Indoctrination – Help leads to get familiar with your brand.
Engagement – Encourage leads to take small actions and build familiarity.
Conversion – Encourage leads to make a purchase and become customers.
Reengagement – Reacquaint dormant customers with your brand.
Advocacy – Encourage customers to refer their friends to your company.
Here’s how to put these different activation emails into practice:
1. Initial Indoctrination
This type of email needs to educate new leads about your brand. Allow them to get familiar with the ethos of your brand and try to convey the value you consistently provide to your customers with your products and services.
Since between 30-50% of leads that enter a marketing funnel are qualified but not ready to buy, this is not the time to discuss specific product offerings or try to get a sale. Simply treat this phase as an opportunity to build trust and establish a relationship with each lead.
Marketer and entrepreneur Melyssa Griffin sends out an excellent initial indoctrination email as soon as you subscribe to her mailing list.
She conveys elements of her personality, such as her penchant for green smoothies and dance parties, and also makes it clear what types of people will benefit from her newsletter. Her informal tone of writing is incredibly endearing and allows new leads to warm to her immediately.
She also states that she can’t help people who: “Aren’t willing to put in a little work to make their dreams a reality. My strategies don’t work unless you do.”
In other words, she makes it clear that she isn’t selling a magic pill – and her advice requires real action in order to be successful. This immediately builds integrity, compared with marketers who promise the moon and then fail to deliver.
2. Engagement
Once a lead is somewhat familiar with your brand and your messages stand out from the multitude of emails in their inbox, you can move to the engagement phase. This entails strengthening the relationship with your lead by sending them contextually relevant, high-value content.
You aren’t going for the sale just yet, but you’re warming the lead to your products and services. Many marketers offer case studies, free webinars and other pieces of informative content during this phase in order to build rapport.
Entrepreneur and social media expert, Kim Garst, demonstrates exactly how to promote a free webinar via email:
The title of the webinar clearly conveys what information will be imparted, social proof is leveraged by mentioning the number of people already signed up, and urgent language encourages leads to sign up immediately instead of procrastinate.
3. Conversion
Once a lead has engaged with your brand (perhaps by reading a few blog posts or attending a free online webinar) and has learned about the value of your products and services, you can begin encouraging these leads to make a purchase.
At this stage, start discussing the ways in which your products and services can benefit the lead. Buying is an emotional – rather than a rational process – which is why it helps to discuss the benefits of your products rather than its objective features.
If you can get your leads to start visualizing how their life will be enhanced after purchasing from you, this is an excellent starting point.
In my experience, promoting discounts via email is an excellent way to create scarcity and encourage leads to purchase immediately.
Try including compelling imagery in your conversion emails. In the following image by Lucky Vitamin, notice how “50% Off” and “Shop Now” really stand out from the rest of the image, due to a careful choice of colors, placement and font size.
Immediately beneath this image, Lucky Vitamin provides contextually valuable content for its readers with an article about hair washing. Adjacent to it is an article about hair coloring, which simultaneously promotes another product.
By delivering informative content mixed with product promotions, you can encourage sales while also growing trust for your brand.
4. Re-Engagement
Think of the re-engagement phase as a second engagement phase. The principle of providing value through useful content still applies, except now, you’re targeting customers instead of leads.
Since you already have a purchase history for each customer, segmenting your re-engagement emails according to each customer’s interests is a great way to make your emails feel more personal.
In a 2013 study by Experian, personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates.
If a customer has purchased a particular type of product, send them re-engagement messages pertaining to that.
Kissmetrics Campaigns: Send triggered emails to users to nudge them toward engagement. Learn more about the newly-released Kissmetrics Campaigns.
Sports betting sites, such as BetVictor, are notorious for sending personalized bonuses to players who haven’t wagered in a while. For instance, players who primarily bet on mixed martial arts fights receive different email bonuses than those who bet on soccer.
By sending personalized offers to segmented audiences, you dramatically improve your chances of re-engaging previous customers.
In a study by Campaign Monitor, marketers noted a 760% increase in revenue from segmented campaigns.
Pinkberry, a restaurant franchise that specializes in frozen desserts, sends its customers free gifts if they’ve been absent for a while. Because the offers have time restrictions (in this case, 7 days), a sense of urgency is created that leads to higher purchases.
5. Advocacy
Finally, when a person makes multiple purchases and develops an emotional connection with a brand, they have the potential to transform from a customer to a brand advocate.
It’s essential to single out these people, based on their customer history, and send them personalized emails encouraging them to tell their friends about your brand.
Because you’re specifically targeting people who have a history of positive interactions with your brand, they’re far more likely to be receptive.
Judging by this advocacy email by tanning salon franchise, Tanning Shop, the brand has a very clear buyer profile (young, predominantly female, takes pride in their physical appearance, enjoys travel, wants to look good on the beach).
People like this usually have friends who match the same buyer profile, making incentivized referral emails a no-brainer in this situation.
How to Build Your Email Funnel
Now that you know the types of customer activation emails you should be sending, you can move onto building out your funnel.
If you’ve never done any sophisticated email marketing before, this phase can sound like a technical nightmare, but it’s much easier than you would expect. Most email marketing platforms are simple to use, even if you have no prior experience.
First, it’s important to choose the right platform based on your specific requirements.
With Kissmetrics Campaigns, it’s easy to create behavior based, automated emails for every step of your funnel. Campaigns is also tightly integrated with Analyze, which is extremely helpful for measuring the impact of your campaigns and analyzing user behavior.
  Next, you’ll need a killer lead magnet and an email opt-in form conveniently located on your site. Try placing your form in a feature box or directly beneath each blog post for excellent visibility (split test your form’s placement for best results).
Once you’re ready to begin marketing, input the content for each automated email in your sequence and determine when each email will be sent. I recommend sending the indoctrination email straightaway, and your engagement email the day after.
With the Kissmetrics Funnel Report, you can see where exactly people are dropping out of your funnel. If people are clicking through to your landing page but aren’t converting, you might want to set this as a trigger that sends a personalized email the next day reminding them of what they’re missing out on.
Once your form and email funnel sequence are properly integrated, you’re ready to start collecting leads.
With an automated email funnel, scaling your marketing (and business) becomes much easier.
Can you think of any other email strategies for keeping people engaged with your marketing funnel? Please let me know in the comments below.
About the Author: Aaron Agius, CEO of worldwide digital agency Louder Online is, according to Forbes, among the world’s leading digital marketers. Working with clients such as Salesforce, Coca-Cola, IBM, Intel, and scores of stellar brands, Aaron is a Growth Marketer – a fusion between search, content, social, and PR. Find him on Twitter, LinkedIn, or on the Louder Online blog.
from Online Marketing Tips https://blog.kissmetrics.com/activation-emails-to-add-to-your-funnel/
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ericsburden-blog · 7 years
Text
5 Customer Activation Emails to Add to Your Funnel
If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats.
Instead, a marketing funnel describes the journey a person takes from initially visiting your website to becoming a paying customer. With a clearly defined funnel, you can optimize each lead’s journey to maximize the chances that they’ll eventually become paying customers.
Check out this marketing funnel diagram, courtesy of TrackMaven:
Image Source
In order to execute an effective marketing funnel, you have to increase the number of cold leads entering your funnel and decrease the number of leads who exit your funnel without converting.
Since leads can exit your funnel at any stage, it’s important that you keep them engaged at all times and constantly moving towards the end of the funnel. One of the best ways to do this is with customer activation emails.
Depending on which stage of the funnel your lead is in, I recommend sending activation emails with one of five purposes:
Initial Indoctrination – Help leads to get familiar with your brand.
Engagement – Encourage leads to take small actions and build familiarity.
Conversion – Encourage leads to make a purchase and become customers.
Reengagement – Reacquaint dormant customers with your brand.
Advocacy – Encourage customers to refer their friends to your company.
Here’s how to put these different activation emails into practice:
1. Initial Indoctrination
This type of email needs to educate new leads about your brand. Allow them to get familiar with the ethos of your brand and try to convey the value you consistently provide to your customers with your products and services.
Since between 30-50% of leads that enter a marketing funnel are qualified but not ready to buy, this is not the time to discuss specific product offerings or try to get a sale. Simply treat this phase as an opportunity to build trust and establish a relationship with each lead.
Marketer and entrepreneur Melyssa Griffin sends out an excellent initial indoctrination email as soon as you subscribe to her mailing list.
She conveys elements of her personality, such as her penchant for green smoothies and dance parties, and also makes it clear what types of people will benefit from her newsletter. Her informal tone of writing is incredibly endearing and allows new leads to warm to her immediately.
She also states that she can’t help people who: “Aren’t willing to put in a little work to make their dreams a reality. My strategies don’t work unless you do.”
In other words, she makes it clear that she isn’t selling a magic pill – and her advice requires real action in order to be successful. This immediately builds integrity, compared with marketers who promise the moon and then fail to deliver.
2. Engagement
Once a lead is somewhat familiar with your brand and your messages stand out from the multitude of emails in their inbox, you can move to the engagement phase. This entails strengthening the relationship with your lead by sending them contextually relevant, high-value content.
You aren’t going for the sale just yet, but you’re warming the lead to your products and services. Many marketers offer case studies, free webinars and other pieces of informative content during this phase in order to build rapport.
Entrepreneur and social media expert, Kim Garst, demonstrates exactly how to promote a free webinar via email:
The title of the webinar clearly conveys what information will be imparted, social proof is leveraged by mentioning the number of people already signed up, and urgent language encourages leads to sign up immediately instead of procrastinate.
3. Conversion
Once a lead has engaged with your brand (perhaps by reading a few blog posts or attending a free online webinar) and has learned about the value of your products and services, you can begin encouraging these leads to make a purchase.
At this stage, start discussing the ways in which your products and services can benefit the lead. Buying is an emotional – rather than a rational process – which is why it helps to discuss the benefits of your products rather than its objective features.
If you can get your leads to start visualizing how their life will be enhanced after purchasing from you, this is an excellent starting point.
In my experience, promoting discounts via email is an excellent way to create scarcity and encourage leads to purchase immediately.
Try including compelling imagery in your conversion emails. In the following image by Lucky Vitamin, notice how “50% Off” and “Shop Now” really stand out from the rest of the image, due to a careful choice of colors, placement and font size.
Immediately beneath this image, Lucky Vitamin provides contextually valuable content for its readers with an article about hair washing. Adjacent to it is an article about hair coloring, which simultaneously promotes another product.
By delivering informative content mixed with product promotions, you can encourage sales while also growing trust for your brand.
4. Re-Engagement
Think of the re-engagement phase as a second engagement phase. The principle of providing value through useful content still applies, except now, you’re targeting customers instead of leads.
Since you already have a purchase history for each customer, segmenting your re-engagement emails according to each customer’s interests is a great way to make your emails feel more personal.
In a 2013 study by Experian, personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates.
If a customer has purchased a particular type of product, send them re-engagement messages pertaining to that.
Kissmetrics Campaigns: Send triggered emails to users to nudge them toward engagement. Learn more about the newly-released Kissmetrics Campaigns.
Sports betting sites, such as BetVictor, are notorious for sending personalized bonuses to players who haven’t wagered in a while. For instance, players who primarily bet on mixed martial arts fights receive different email bonuses than those who bet on soccer.
By sending personalized offers to segmented audiences, you dramatically improve your chances of re-engaging previous customers.
In a study by Campaign Monitor, marketers noted a 760% increase in revenue from segmented campaigns.
Pinkberry, a restaurant franchise that specializes in frozen desserts, sends its customers free gifts if they’ve been absent for a while. Because the offers have time restrictions (in this case, 7 days), a sense of urgency is created that leads to higher purchases.
5. Advocacy
Finally, when a person makes multiple purchases and develops an emotional connection with a brand, they have the potential to transform from a customer to a brand advocate.
It’s essential to single out these people, based on their customer history, and send them personalized emails encouraging them to tell their friends about your brand.
Because you’re specifically targeting people who have a history of positive interactions with your brand, they’re far more likely to be receptive.
Judging by this advocacy email by tanning salon franchise, Tanning Shop, the brand has a very clear buyer profile (young, predominantly female, takes pride in their physical appearance, enjoys travel, wants to look good on the beach).
People like this usually have friends who match the same buyer profile, making incentivized referral emails a no-brainer in this situation.
How to Build Your Email Funnel
Now that you know the types of customer activation emails you should be sending, you can move onto building out your funnel.
If you’ve never done any sophisticated email marketing before, this phase can sound like a technical nightmare, but it’s much easier than you would expect. Most email marketing platforms are simple to use, even if you have no prior experience.
First, it’s important to choose the right platform based on your specific requirements.
With Kissmetrics Campaigns, it’s easy to create behavior based, automated emails for every step of your funnel. Campaigns is also tightly integrated with Analyze, which is extremely helpful for measuring the impact of your campaigns and analyzing user behavior.
Next, you’ll need a killer lead magnet and an email opt-in form conveniently located on your site. Try placing your form in a feature box or directly beneath each blog post for excellent visibility (split test your form’s placement for best results).
Once you’re ready to begin marketing, input the content for each automated email in your sequence and determine when each email will be sent. I recommend sending the indoctrination email straightaway, and your engagement email the day after.
With the Kissmetrics Funnel Report, you can see where exactly people are dropping out of your funnel. If people are clicking through to your landing page but aren’t converting, you might want to set this as a trigger that sends a personalized email the next day reminding them of what they’re missing out on.
Once your form and email funnel sequence are properly integrated, you’re ready to start collecting leads.
With an automated email funnel, scaling your marketing (and business) becomes much easier.
Can you think of any other email strategies for keeping people engaged with your marketing funnel? Please let me know in the comments below.
About the Author: Aaron Agius, CEO of worldwide digital agency Louder Online is, according to Forbes, among the world’s leading digital marketers. Working with clients such as Salesforce, Coca-Cola, IBM, Intel, and scores of stellar brands, Aaron is a Growth Marketer – a fusion between search, content, social, and PR. Find him on Twitter, LinkedIn, or on the Louder Online blog.
5 Customer Activation Emails to Add to Your Funnel
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groovyturtlepeach · 7 years
Text
50 Social Media Marketing Influencers to Follow in 2017 #SMMW17
The topic of Social Media Influence has really taken off since we first published this list.
Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.
On top of all that is the growth of the influencer marketing industry from platforms to brandividuals that use social media to create, publish, promote and engage communities.  Where is it all leading? Who is on the front lines and in the captain’s chair when it comes to making sense of social media marketing for brands big and small?
To help point our readers, attendees of SMMW17 and the industry in the right direction, I’ve put together a list of 50 relevant voices in the social media marketing world for you to consider. These voices range from business leaders to real-time video experts to bloggers, podcasters and YouTubers. Putting this list together was a combination of art (experience + subjective bias) and science (big ass data).
Allow me to explain the methodology:
Art: Criteria for consideration in this list is having been named as a speaker for the SMMW17 conference. Therefore, this is NOT a comprehensive industry list – but a ranked collection of SMMW17 speakers. Mike Stelzner and Phil Mershon of Social Media Examiner do an amazing job of hand picking speakers for this conference and the human element to any such list of influencers is essential.
Science: Ranking of the individuals in this list leverages data from our friends at the influencer relationship management platform, Traackr. I think it’s useful to point out that unlike the vast majority of lists like this that are published online, this list and Traackr consider many more data sources than just Twitter.
Monitoring data sources: For each person in the database, there is potential for citations and links from data sources that include: blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and Google+.
Ranking data sources and scoring: For the ranking, Traackr leverages a combination of data points including
Relevance – A score that indicates how influential a person is to a specific topic based on the keywords you provide. Signals for relevance include keyword mentions, keyword diversity, content production rate, freshness of content and other contextual measures. In this case, it was “social media marketing” as well as 10+ derivative phrases.
Resonance – A score of how impactful the influencer is with their audience. Resonance measures engagement activity that occurs as a result of publishing (mostly social) content.
Reach – A score derived by the reach algorithm that takes into account followers, fans, subscribers, visitors and other audience metrics. Remember, this is more than just Twitter.
Audience – Overall social audience size.
Each of these signal sources are factored into the creation of a ranking for identified individuals. With any kind of social influencer list building, the key is to focus on relevance and resonance then factor in reach. The result is a combination of broad based influencers as well as individuals with a very specific focus and very high resonance and relevance scores.
Below is the subsequent ranking for 50 of the industry experts speaking at Social Media Marketing World this week including their Twitter handles and their presentation title(s).  I encourage you to check them out as well as their presentations in San Diego this week.
Kim Garst @kimgarst Social Selling Pro, Author, Keynote Speaker at Boom! Social Presenting: How to Promote and Sell Using Live Video
Holly Homer @Texasholly Founder and Owner at Business 2 Blogger Presenting: How to Go From Blog to Successful Business and How Businesses Use Pinterest to Drive Traffic and Profits
Darren Rowse @problogger Blogger, Speaker, Author, Podcaster and Online Entrepreneur – Owner and Editor at Problogger Presenting: The Changing Role of Blogs in a Social Media Age
Brian Fanzo @isocialfanz Keynote Speaker and CEO at iSocialFanz LLC Presenting: How to Grow a Following and Stand Out With Live Video
Jeff Sieh @jeffsieh Pinterest Manage at Social Media Examiner Presenting: Building Better Pinterest Pin Images: Tools, Tips and Hacks and How Businesses Use Pinterest to Drive Traffic and Profits
Koka Sexton @kokasexton Global Industry Principal, Social Selling at Hootsuite Presenting: How to Turn LinkedIn Into a Funnel for New Leads
Guy Kawasaki @guykawasaki Chief Evangelist at Canva Presenting: How to Become an Evangelist on Social Media and Beyond
Donna Moritz @sociallysorted Social Media Strategist at Social Sorted Presenting: Six Hot Tools for Visual Storytelling on Facebook and Instagram
Mari Smith @marismith Facebook Marketing Expert, Consultant, Speaker, Author Presenting: How To Improve Your Facebook Marketing ROI
Neal Schaffer @NealSchaffer CEO and Principal Social Media Strategy Consultant at Maximize Your Social Presenting: Growth Hacking: How to Use Social Media to Rapidly Grow Your New Business or Product
Mark Schaefer @markwschaefer Author, Speaker, Adjunct Marketing Professor and Executive Director at Schaefer Marketing Solutions Presenting: Becoming Known: How to Establish Yourself as a Thought Leader
Shaun McBride @shonduras Owner at Shonduras.com Presenting: How to Work With Snapchat Influencers
Ian Anderson Gray @iagdotme  Co-founder, Social Tools Strategist & Web Developer at Select Performers Internet Solutions Presenting: Twitter Tools to Help Improve Your Marketing Success
Jay Baer @jaybaer Author, Speaker and President at Convince & Convert Presenting: How to Use Customer Service to Turn People Into Brand Advocates and How to Staff Your Social Media Team in a Changing Marketplace
Gini Dietrich @ginidietrich Chief Executive Officer at Arment Dietrich, Inc. Presenting: How to Manage Your Next Social Media Crisis and How to Use Data and Analytics to Prepare for Your Next Crisis
Roberto Blake @robertoblake Owner and Creative Director at Creative Awesome Media Presenting: YouTube Video Production: From Idea to Execution
Ann Handley @marketingprofs Author, Speaker and Chief Content Officer at MarketingProfs Presenting: How to Create Breakthrough Written Marketing Content
Christopher Penn @cspenn Vice President of Marketing Technology at SHIFT Communications Presenting: Artificial Intelligence, Machine Learning and the Future of Social Media Marketing and The Social Media Marketer’s Guide to Artificial Intelligence
Gary Leland @garyleland Co-founder at Podcast Movement Presenting: How to Monetize Your Podcast
Madalyn Sklar @madalynsklar Social Media Coach, Speaker and Consultant Presenting: How to Use Twitter Chats to Grow Your Business
Ileane Smith @ileane Manager Member Promotion & Academic Outreach at ASTM International Presenting: How to Get Started With Live Video
Ian Cleary @iancleary Founder at RazorSocial Presenting: How to Use Social Media Analytics Tools to Produce Better Results
Peg Fitzpatrick @PegFitzpatrick Director of Content Strategy + Social Media at Tailwind Presenting: Top Tools to Improve Your Instagram Engagement and Growth and How Businesses Use Pinterest to Drive Traffic and Profits
Rebekah Radice @rebekahradice Chief Marketing Officer at Post Planner Presenting: How to Create Highly Shareable Social Media Images
Bryan Kramer @bryankramer Author, Speaker, President and CEO at PureMatter Presenting: Artificial Intelligence, Machine Learning and the Future of Social Media Marketing, How to Create and Manage an Influencer Marketing Program and Why Stories Catch Fire and Become Sharable
Shep Hyken @Hyken Chief Amazement Officer and Owner at Shepard Presentations Presenting: Customer Service is the New Marketing: How to Make Social Care Your Competitive Advantage
Carlos Gil @CarlosGil83 Global Head of Global Social Media at BMC Software Presenting: Snapchat Strategies for Marketing Your Business
Jasmine Star @jasminestar Owner at Jasmine Star Photography Presenting: How to Improve Your Instagram Photos and Your Engagement
Josh Elledge @joshelledge Chief Executive Angel at SavingsAngel Presenting: How to Get Traditional Media Exposure Using Social Media
Heidi Cohen @heidicohen Chief Content Officer at Actionable Marketing Guide Presenting: How to Create Quality Blog Posts Consistently
Chelsea Crockett @chelseacrockett Beauty and Fashion Blogger at BeautyLiciousInsider Presenting: How to Integrate Product Sales Into Your Videos
Joel Comm @joelcomm Speaker, Author, Live Video Expert and CEO at Joel Comm Company Presenting: The Future of Live Video (and How You Can Prepare Today)
Dan Gingiss @dgingiss Head of Digital Marketing at Humana Presenting: How to Identify the Customer Experiences That Will Get Amplified in Social Media and How Companies Become Best-in-Class at Social Customer Care: Panel Discussion
Jenn Herman @jenns_trends Social Media Consultant & Trainer at Jenn’s Trends Presenting: How to Use a Business Profile to Get More Sales From Instagram
Tim Schmoyer @timschmoyer YouTube Video Strategist at Video Creators Presenting: How to Develop a Loyal YouTube Audience and How to Integrate Product Sales Into Your Videos
Steve Dotto @dottotech Host and Executive Producer at Dotto Tech Presenting: How to Grow Your First 100 YouTube Subscribers
Sunny Lenarduzzi @sunnylenarduzzi Freelance Social Media Strategist and Consultant, Radio/TV Host/Reporter Presenting: How to Build a Business With YouTube
Jon Loomer @jonloomer https://twitter.com/jonloomer Owner at Jon Loomer Digital Presenting: Facebook Targeting Priorities: How to Reach Those Who Matter Most Using 6 Different Methods
Cathy Hackl @cathyhackl Chief Communications & Content Officer at Future Lighthouse Presenting: Facebook Live for Brands
Lee Odden @leeodden Author, Speaker and CEO at TopRank Marketing Presenting: Future of Influencer Marketing: Strategies and Trends
Alex Khan @1alexkhan CEO at Attractive Media GmbH Presenting: How to Create Engaging Content With Live Video
John Lee Dumas @johnleedumas Host of the EOFire Podcast Presenting: How to Monetize Your Podcast and How to Land Guest Appearances on Podcasts
Adel De Meyer @adeldmeyer Digital Media Specialist and Author at Adeldermeyer.com Presenting: How Businesses Use Twitter to Promote Their Content
Joe Pulizzi @joepulizzi Founder at Content Marketing Institute Presenting: How to Generate Large Amounts of Revenue From the Content You Create
Andy Crestodina @crestodina Author, Speaker, Co-Founder and Strategic Director at Orbit Media Studios Presenting: Google Analytics Fundamentals: How to Measure What Matters for Your Business
Michael A. Stelzner @mike_stelzner CEO and Founder at Social Media Examiner Presenting: Social Media Marketing in 2017: What the Newest Research Reveal and How to Get Speaking Opportunities at Social Media Examiner Events
Michael O’Neal @solohour Host, Solopreneur Podcast Presenting: Becoming an Interview Master and How it Can Massively Grow Your Podcast
Sue B. Zimmerman @suebzimmerman Instagram Expert at Sue B Zimmerman Enterprise Presenting: How to Use Instagram Stories for Your Business and How Brands Use Instagram to Tell Visually Compelling Stories
Larry Kim @larrykim Founder of WordStream Presenting: Hacking Facebook Ads: How 50 Dollars Can Drive Enormous Traffic to Your Best Content
Andrea Vahl @andreavahl Author, Speaker and Social Media Strategist at AndreaVahl.com Presenting: Facebook Advertising: Your Questions Answered by Top Experts and How to Build a Facebook Marketing Funnel With Ads and More
What’s interesting about this list is that it highlights a number of people who are known more broadly for their expertise as well as a number of new faces compared to last year’s list.
A few thoughts about building influencer lists.
What social influencer lists don’t account for is the cumulative effect of influence a person achieves over time and in the “real world”. Lists like this are a snapshot in time – they are temporal, just like any measure of influence is. No one has the same level of influence all the time. A list of influencers based only on social media data is useful for content and communications through those social channels. It’s not the same thing as saying “These people are universally influential about social media marketing for now and all time.” That’s just silly.
Feeling left out? A list is inclusive so sometimes the criteria scores across a spectrum of the social web cause some filtering, especially when up and coming influencers have extremely high resonance and relevance scores. For example, Mitch Joel, Chris Brogan, John Jantsch, Beverly Jackson, Konnie Brown, Justin Levy, Scott Monty, Brian Clark, Viveka von Rosen, Sue B Zimmerman, Andrea Vahl and Sandy Carter are all pretty influential to me personally and to many other people. But they are not on this particular social influencer list of 50 for the topic “Social Media Marketing”. That doesn’t mean they are not influential on this topic.
More considerations than you think. When building out an influencer list for a content marketing program, you have to consider relevance, resonance, reach and audience of the influencer specific to the industry as well as their channels and the prospect audience for the specific program. Also, you have to consider the current state of relationship with those influencers, if any. Romance for recruitment can take a long time – or it can be very expensive.
Additionally, you need to consider the likelihood that any prominent influencer on your list will even be interested in the project. Is your project and invitation going to be useful to them? Will it be inspiring? All of that is considered in the identification and qualification phases so that when it comes time to recruit, everybody is on the same page and moving ahead.
Topical and context disconnects are very bad for business in the influencer marketing game. Lists are just the first step to creating a mutually beneficial relationship, especially if it involves content and is maintained over time.
Lists based on data and strategy based on research. The whole influencer marketing topic has a lot of noise attracted to it and we recently partnered with Traackr and Altimeter to conduct research to answer some of the key questions about influencer marketing. We surveyed mid-market companies and many large enterprise organizations about trends, maturity of their work with influencers, budgets, areas of most impact, goals and even where influence impacts customer experience and digital transformation.
The research report was written by my pal Brian Solis and you can get a copy of it here.
At Social Media Marketing World, I’m going to be giving a presentation that includes many of the insights included in the report plus practical influencer engagement models, tactics and influencer marketing tools.
The presentation is called, Future of Influencer Marketing: Strategies and Trends which you can see on Friday March 24th at 10:15am – 11:00am in the same room as the keynotes: 28ABCDE.
I hope to see you there!
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© Online Marketing Blog - TopRank®, 2017. | 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17 | http://www.toprankblog.com
The post 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17 appeared first on Online Marketing Blog - TopRank®.
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bizmediaweb · 7 years
Text
Professional Development for Bloggers: How to Learn on a Budget
I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning.
And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired. So imagine how excited I was when I left school and discovered my employers would actually pay me to learn. ‘Professional Development’ quickly became my two favourite words.
Unfortunately, being paid to attend conferences and stay in nice hotels so I could learn and network ended when I left the corporate world. And who pays for your professional development when you’re a blogger? That’s right – you.
Working for yourself means there’s no training and development are who’ll pay to keep your skills up to date. But because I value it so much, I’ve kept investing in my own professional development since going solo. And in this blog post I’m going to share some of the learning opportunities the ProBlogger team and I recommend.
Further Education
When I realised my traditional sales and marketing skills were in danger of being superseded in a digital world, I enrolled in a Diploma in Digital Marketing. It wasn’t strictly blogging related, but it covered content marketing, social media, advertising, PR, acquisition/conversion/retention strategies and much more.
Do those skills sound familiar? They should – I use them pretty much every day to manage the ProBlogger and Digital Photography School blogs. I studied online for a year to get my Diploma in Digital Marketing through the Institute of Direct and Digital Marketing in the UK. It’s fairly intensive, requires two assessments, and you even need to physically sit two exams despite being an online course. (My writing hand was almost dead after writing with pen and paper for six hours.)
Would I do it again? Yes. Sure, it was expensive. But being taught industry best practice by qualified professionals and getting a formal certification at a Bachelor Degree level was definitely worth it.
Conferences
When you have to pay for your ticket, airfares, transport, accommodation and room service, you become very picky about the conferences you go to. Which is why ‘looking local’ is your best first option.
I was lucky. One of the first blogging events I went to (a ProBlogger event, where I met Darren for the first time) was right here in Melbourne, Australia. Of course, there have been other great local events, but I’m proud to say I’ve been involved with the ProBlogger Events here in Australia for the past five years. (Here’s where you can read about our most recent event and sign up for alerts about our next one.)
Unfortunately I won’t be attending the next one in Dallas, Texas. But Darren will be there, co-hosting with Digital Collab of the Success Incubator on the 24th of October. It will also feature amazing speakers including  Pat Flynn, Kim Garst and Andrea Vahl. It’s a fantastic opportunity, and tickets are still available if you can make it. (It will be Darren’s last international trip for the year.)
If there isn’t much happening in your local area, you may need to look further abroad. My first international blogging conference was BlogHer in New York in 2012. It was quite an experience for me. I got to meet a lot of bloggers, and be exposed to new ideas and new ways of doing things. I also learned about sponsored content trends (which was new to me at the time) that would soon be heading to Australia.
One I wish I could get to more often is Mike Stelzner’s Social Media Marketing World in San Diego. I was there in 2015, and appreciated the focus on social media, which was becoming more and more a part of a blogger’s online environment. In recent years the agenda has expanded to include more content marketing and a dedicated stream for ‘creators’ such as bloggers and podcasters. You’ll usually find Darren speaking at this event – it’s one his favourites, too.
There’s another one that isn’t strictly blogging, but can give you insights about the kinds of marketing skills you can consider – Hubspot’s Inbound in Boston. It’s the one where I flew to the other side of the world only to get locked out of Seth Godin’s keynote. (Oops!)
If you’re looking for conferences, Social Media Examiner has a list of events being held around the world. There’s also a comprehensive directory of 400+ worldwide digital marketing events at marketingterms.com.
Blogging Courses and Resources
Of course, a big part of what we do here at ProBlogger is provide access to free and affordable content to help you with your blogging. ProBlogger has more than 8,000 free blog posts and a library of six eBooks. (We’ll also be adding some courses soon, so watch this space.)
One of our most popular books is the best-selling 31 Days to Build a Better Blog. It’s a great resource you can use whenever your blogging needs a bit of focus and revitalisation. There’s also Blogwise – our collection of productivity tips that’s currently being offered as part of the Ultimate Bundles Blogger’s Genius Toolkit.
The Blogger’s Genius Toolkit
One of the reasons we’ve endured with eBooks is they’re so affordable. We’ve contributed to (and been an affiliate for) the Ultimate Bundles Blogger’s Genius Toolkit for the second year in a row because it represents such amazing value.
The team at Ultimate Bundles has put together the best resources on all the topics that matter to bloggers – mastering social media, monetization, creating and selling products, time management and productivity, growing an email list, and so much more.
All-up there are 91 resources in the toolkit. The eBooks, eCourses, templates and workbooks alone are worth more than $5,800. And on top of that you get $1,193 worth of free bonus offers, and ten tools and services to help you run your blog better.
But the best part (and one of the main reasons we take part each year) is that you can get the lot for just $97. That’s about the same as a course or a few eBooks. And a lot less than a flight from Melbourne to Boston.
There’s even a full 30-day happiness guarantee, which means you can try it out without any risk.
Here’s where you can learn more and buy the bundle. But be quick – it’s only available until 11:59pm EST on Monday the 9th of October.
Blogger Groups
If you’re looking for more free advice and support, Facebook Groups can be a fantastic resource for new and advanced bloggers alike. While many Facebook groups are set up for paid courses (and therefore restricted), there are still plenty of free ones.
ProBlogger Community is our free closed Facebook Group where Darren, Kat Jarman (our Community Manager) and I hang out with nearly 10,000 bloggers. It’s a great place to ask questions, offer valuable tips, and help each other. It costs nothing to join – you just need to answer three simple questions). And we have guidelines on taking part in the conversation that help stop it from becoming spammy and self-promotional.
It’s also a great place to get direct input from Darren. We direct most enquiries we get via our contact form to the group, so you’re more likely to get his attention this way.
Here are some other places we like to hang out.
The Inspired Bloggers Network Facebook Group is a similar group that also has strict guidelines around self-promotion and profiting from the group. It’s there to encourage and educate bloggers.
You’ll find Darren in Rachel Miller’s Facebook Massive Growth Strategies group since he became a student of her course. There’s a free group you can join, and a different group if you buy the course.
For the Aussies in the house, we also love hanging out over at Aussie Bloggers, where we often help out and join the conversation. We love their two straightforward and very Australian rules – 1. Don’t spam the group. 2. Don’t be a dick. Enough said really!
Hopefully you’ll appreciate the spam and sleaze-free communities in these groups as much as we do.
What are some other ways you’ve progressed your professional development since becoming a blogger?
Jonathan Simcoe
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williamgreen533 · 7 years
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50 Social Media Marketing Influencers to Follow in 2017 #SMMW17
The topic of Social Media Influence has really taken off since we first published this list.
Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.
On top of all that is the growth of the influencer marketing industry from platforms to brandividuals that use social media to create, publish, promote and engage communities.  Where is it all leading? Who is on the front lines and in the captain’s chair when it comes to making sense of social media marketing for brands big and small?
To help point our readers, attendees of SMMW17 and the industry in the right direction, I’ve put together a list of 50 relevant voices in the social media marketing world for you to consider. These voices range from business leaders to real-time video experts to bloggers, podcasters and YouTubers. Putting this list together was a combination of art (experience + subjective bias) and science (big ass data).
Allow me to explain the methodology:
Art: Criteria for consideration in this list is having been named as a speaker for the SMMW17 conference. Therefore, this is NOT a comprehensive industry list – but a ranked collection of SMMW17 speakers. Mike Stelzner and Phil Mershon of Social Media Examiner do an amazing job of hand picking speakers for this conference and the human element to any such list of influencers is essential.
Science: Ranking of the individuals in this list leverages data from our friends at the influencer relationship management platform, Traackr. I think it’s useful to point out that unlike the vast majority of lists like this that are published online, this list and Traackr consider many more data sources than just Twitter.
Monitoring data sources: For each person in the database, there is potential for citations and links from data sources that include: blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and Google+.
Ranking data sources and scoring: For the ranking, Traackr leverages a combination of data points including
Relevance – A score that indicates how influential a person is to a specific topic based on the keywords you provide. Signals for relevance include keyword mentions, keyword diversity, content production rate, freshness of content and other contextual measures. In this case, it was “social media marketing” as well as 10+ derivative phrases.
Resonance – A score of how impactful the influencer is with their audience. Resonance measures engagement activity that occurs as a result of publishing (mostly social) content.
Reach – A score derived by the reach algorithm that takes into account followers, fans, subscribers, visitors and other audience metrics. Remember, this is more than just Twitter.
Audience – Overall social audience size.
Each of these signal sources are factored into the creation of a ranking for identified individuals. With any kind of social influencer list building, the key is to focus on relevance and resonance then factor in reach. The result is a combination of broad based influencers as well as individuals with a very specific focus and very high resonance and relevance scores.
Below is the subsequent ranking for 50 of the industry experts speaking at Social Media Marketing World this week including their Twitter handles and their presentation title(s).  I encourage you to check them out as well as their presentations in San Diego this week.
Kim Garst @kimgarst Social Selling Pro, Author, Keynote Speaker at Boom! Social Presenting: How to Promote and Sell Using Live Video
Holly Homer @Texasholly Founder and Owner at Business 2 Blogger Presenting: How to Go From Blog to Successful Business and How Businesses Use Pinterest to Drive Traffic and Profits
Darren Rowse @problogger Blogger, Speaker, Author, Podcaster and Online Entrepreneur – Owner and Editor at Problogger Presenting: The Changing Role of Blogs in a Social Media Age
Brian Fanzo @isocialfanz Keynote Speaker and CEO at iSocialFanz LLC Presenting: How to Grow a Following and Stand Out With Live Video
Jeff Sieh @jeffsieh Pinterest Manage at Social Media Examiner Presenting: Building Better Pinterest Pin Images: Tools, Tips and Hacks and How Businesses Use Pinterest to Drive Traffic and Profits
Koka Sexton @kokasexton Global Industry Principal, Social Selling at Hootsuite Presenting: How to Turn LinkedIn Into a Funnel for New Leads
Guy Kawasaki @guykawasaki Chief Evangelist at Canva Presenting: How to Become an Evangelist on Social Media and Beyond
Donna Moritz @sociallysorted Social Media Strategist at Social Sorted Presenting: Six Hot Tools for Visual Storytelling on Facebook and Instagram
Mari Smith @marismith Facebook Marketing Expert, Consultant, Speaker, Author Presenting: How To Improve Your Facebook Marketing ROI
Neal Schaffer @NealSchaffer CEO and Principal Social Media Strategy Consultant at Maximize Your Social Presenting: Growth Hacking: How to Use Social Media to Rapidly Grow Your New Business or Product
Mark Schaefer @markwschaefer Author, Speaker, Adjunct Marketing Professor and Executive Director at Schaefer Marketing Solutions Presenting: Becoming Known: How to Establish Yourself as a Thought Leader
Shaun McBride @shonduras Owner at Shonduras.com Presenting: How to Work With Snapchat Influencers
Ian Anderson Gray @iagdotme  Co-founder, Social Tools Strategist & Web Developer at Select Performers Internet Solutions Presenting: Twitter Tools to Help Improve Your Marketing Success
Jay Baer @jaybaer Author, Speaker and President at Convince & Convert Presenting: How to Use Customer Service to Turn People Into Brand Advocates and How to Staff Your Social Media Team in a Changing Marketplace
Gini Dietrich @ginidietrich Chief Executive Officer at Arment Dietrich, Inc. Presenting: How to Manage Your Next Social Media Crisis and How to Use Data and Analytics to Prepare for Your Next Crisis
Roberto Blake @robertoblake Owner and Creative Director at Creative Awesome Media Presenting: YouTube Video Production: From Idea to Execution
Ann Handley @marketingprofs Author, Speaker and Chief Content Officer at MarketingProfs Presenting: How to Create Breakthrough Written Marketing Content
Christopher Penn @cspenn Vice President of Marketing Technology at SHIFT Communications Presenting: Artificial Intelligence, Machine Learning and the Future of Social Media Marketing and The Social Media Marketer’s Guide to Artificial Intelligence
Gary Leland @garyleland Co-founder at Podcast Movement Presenting: How to Monetize Your Podcast
Madalyn Sklar @madalynsklar Social Media Coach, Speaker and Consultant Presenting: How to Use Twitter Chats to Grow Your Business
Ileane Smith @ileane Manager Member Promotion & Academic Outreach at ASTM International Presenting: How to Get Started With Live Video
Ian Cleary @iancleary Founder at RazorSocial Presenting: How to Use Social Media Analytics Tools to Produce Better Results
Peg Fitzpatrick @PegFitzpatrick Director of Content Strategy + Social Media at Tailwind Presenting: Top Tools to Improve Your Instagram Engagement and Growth and How Businesses Use Pinterest to Drive Traffic and Profits
Rebekah Radice @rebekahradice Chief Marketing Officer at Post Planner Presenting: How to Create Highly Shareable Social Media Images
Bryan Kramer @bryankramer Author, Speaker, President and CEO at PureMatter Presenting: Artificial Intelligence, Machine Learning and the Future of Social Media Marketing, How to Create and Manage an Influencer Marketing Program and Why Stories Catch Fire and Become Sharable
Shep Hyken @Hyken Chief Amazement Officer and Owner at Shepard Presentations Presenting: Customer Service is the New Marketing: How to Make Social Care Your Competitive Advantage
Carlos Gil @CarlosGil83 Global Head of Global Social Media at BMC Software Presenting: Snapchat Strategies for Marketing Your Business
Jasmine Star @jasminestar Owner at Jasmine Star Photography Presenting: How to Improve Your Instagram Photos and Your Engagement
Josh Elledge @joshelledge Chief Executive Angel at SavingsAngel Presenting: How to Get Traditional Media Exposure Using Social Media
Heidi Cohen @heidicohen Chief Content Officer at Actionable Marketing Guide Presenting: How to Create Quality Blog Posts Consistently
Chelsea Crockett @chelseacrockett Beauty and Fashion Blogger at BeautyLiciousInsider Presenting: How to Integrate Product Sales Into Your Videos
Joel Comm @joelcomm Speaker, Author, Live Video Expert and CEO at Joel Comm Company Presenting: The Future of Live Video (and How You Can Prepare Today)
Dan Gingiss @dgingiss Head of Digital Marketing at Humana Presenting: How to Identify the Customer Experiences That Will Get Amplified in Social Media and How Companies Become Best-in-Class at Social Customer Care: Panel Discussion
Jenn Herman @jenns_trends Social Media Consultant & Trainer at Jenn’s Trends Presenting: How to Use a Business Profile to Get More Sales From Instagram
Tim Schmoyer @timschmoyer YouTube Video Strategist at Video Creators Presenting: How to Develop a Loyal YouTube Audience and How to Integrate Product Sales Into Your Videos
Steve Dotto @dottotech Host and Executive Producer at Dotto Tech Presenting: How to Grow Your First 100 YouTube Subscribers
Sunny Lenarduzzi @sunnylenarduzzi Freelance Social Media Strategist and Consultant, Radio/TV Host/Reporter Presenting: How to Build a Business With YouTube
Jon Loomer @jonloomer https://twitter.com/jonloomer Owner at Jon Loomer Digital Presenting: Facebook Targeting Priorities: How to Reach Those Who Matter Most Using 6 Different Methods
Cathy Hackl @cathyhackl Chief Communications & Content Officer at Future Lighthouse Presenting: Facebook Live for Brands
Lee Odden @leeodden Author, Speaker and CEO at TopRank Marketing Presenting: Future of Influencer Marketing: Strategies and Trends
Alex Khan @1alexkhan CEO at Attractive Media GmbH Presenting: How to Create Engaging Content With Live Video
John Lee Dumas @johnleedumas Host of the EOFire Podcast Presenting: How to Monetize Your Podcast and How to Land Guest Appearances on Podcasts
Adel De Meyer @adeldmeyer Digital Media Specialist and Author at Adeldermeyer.com Presenting: How Businesses Use Twitter to Promote Their Content
Joe Pulizzi @joepulizzi Founder at Content Marketing Institute Presenting: How to Generate Large Amounts of Revenue From the Content You Create
Andy Crestodina @crestodina Author, Speaker, Co-Founder and Strategic Director at Orbit Media Studios Presenting: Google Analytics Fundamentals: How to Measure What Matters for Your Business
Michael A. Stelzner @mike_stelzner CEO and Founder at Social Media Examiner Presenting: Social Media Marketing in 2017: What the Newest Research Reveal and How to Get Speaking Opportunities at Social Media Examiner Events
Michael O’Neal @solohour Host, Solopreneur Podcast Presenting: Becoming an Interview Master and How it Can Massively Grow Your Podcast
Sue B. Zimmerman @suebzimmerman Instagram Expert at Sue B Zimmerman Enterprise Presenting: How to Use Instagram Stories for Your Business and How Brands Use Instagram to Tell Visually Compelling Stories
Larry Kim @larrykim Founder of WordStream Presenting: Hacking Facebook Ads: How 50 Dollars Can Drive Enormous Traffic to Your Best Content
Andrea Vahl @andreavahl Author, Speaker and Social Media Strategist at AndreaVahl.com Presenting: Facebook Advertising: Your Questions Answered by Top Experts and How to Build a Facebook Marketing Funnel With Ads and More
What’s interesting about this list is that it highlights a number of people who are known more broadly for their expertise as well as a number of new faces compared to last year’s list.
A few thoughts about building influencer lists.
What social influencer lists don’t account for is the cumulative effect of influence a person achieves over time and in the “real world”. Lists like this are a snapshot in time – they are temporal, just like any measure of influence is. No one has the same level of influence all the time. A list of influencers based only on social media data is useful for content and communications through those social channels. It’s not the same thing as saying “These people are universally influential about social media marketing for now and all time.” That’s just silly.
Feeling left out? A list is inclusive so sometimes the criteria scores across a spectrum of the social web cause some filtering, especially when up and coming influencers have extremely high resonance and relevance scores. For example, Mitch Joel, Chris Brogan, John Jantsch, Beverly Jackson, Konnie Brown, Justin Levy, Scott Monty, Brian Clark, Viveka von Rosen, Sue B Zimmerman, Andrea Vahl and Sandy Carter are all pretty influential to me personally and to many other people. But they are not on this particular social influencer list of 50 for the topic “Social Media Marketing”. That doesn’t mean they are not influential on this topic.
More considerations than you think. When building out an influencer list for a content marketing program, you have to consider relevance, resonance, reach and audience of the influencer specific to the industry as well as their channels and the prospect audience for the specific program. Also, you have to consider the current state of relationship with those influencers, if any. Romance for recruitment can take a long time – or it can be very expensive.
Additionally, you need to consider the likelihood that any prominent influencer on your list will even be interested in the project. Is your project and invitation going to be useful to them? Will it be inspiring? All of that is considered in the identification and qualification phases so that when it comes time to recruit, everybody is on the same page and moving ahead.
Topical and context disconnects are very bad for business in the influencer marketing game. Lists are just the first step to creating a mutually beneficial relationship, especially if it involves content and is maintained over time.
Lists based on data and strategy based on research. The whole influencer marketing topic has a lot of noise attracted to it and we recently partnered with Traackr and Altimeter to conduct research to answer some of the key questions about influencer marketing. We surveyed mid-market companies and many large enterprise organizations about trends, maturity of their work with influencers, budgets, areas of most impact, goals and even where influence impacts customer experience and digital transformation.
The research report was written by my pal Brian Solis and you can get a copy of it here.
At Social Media Marketing World, I’m going to be giving a presentation that includes many of the insights included in the report plus practical influencer engagement models, tactics and influencer marketing tools.
The presentation is called, Future of Influencer Marketing: Strategies and Trends which you can see on Friday March 24th at 10:15am – 11:00am in the same room as the keynotes: 28ABCDE.
I hope to see you there!
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© Online Marketing Blog - TopRank®, 2017. | 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17 | http://www.toprankblog.com
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