#HASHTAG Anna's impact | Explore Tumblr Posts and Blogs

smallfree202 · 2 years

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elishaysblog · 1 year

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Week 3: Digital Community: Tumblr

Does anyone even use Tumblr?

The first topic we will get into is Tumblr, from its history to what it offers to digital communities and users.

Tumblr amongst other social media platforms is ranked number 10 in Australia. It was founded in 2007 and bought by other major companies and in 2017 Verizon bought Yahoo's operating business one being Tumblr. Despite this, Tumblr is not linked to the ‘real name internet’ like other mainstream platforms. As a result, it provides a positive and safe space for marginalised groups including the LGBTQI+ communities. (week 3 lecture, 2023)

Who started #hastagging on social media and online platforms? Tumblr was among the first to introduce this feature as a community-building tool. It allowed users to #filter through tagged posts in real-time. (week 3 lecture, 2023) Surprising I know.

Furthermore, on Tumblr users don’t need to follow each other to see their content, making the site relatively public. Users simply use #hastags to interact with others based on their interests and what they would like to engage with.

To finish the Tumblr topic off, there is also less surveillance which monetizes specific details including when users are online and date/time stamps are not prioritised.

The core weekly reading: “Love the Skin You’re In”: An Analysis of Women’s Self-Presentation and User Reactions to Selfies Using the Tumbler Hashtag #bodypositive, Anna Reif, Insa Miller & Monika Taddicken (2022).

In relation to hashtags and its popularity and impact on Tumblr, this study conducted research on selfies posted by women using the #bodypositive hashtag on the platform. From this research, it was found that the hashtag created a sense of connection between users who would empower each other and diminish the chances of body image issues and comparing. It created a community of women from different backgrounds, body types, ages and races to embrace themselves.

On a different topic, Allison McCracken, Chapter 3 ‘Going Down the Rabbit Hole: An Interview with Amanda Brennan, Head of Content Insights and Social, Tumblr’ in a Tumblr book: (University of Michigan Press: 2020). Touches based on various questions that highlight Tumblr features and why it is liked by many users. She states how Tumblr allows users to share what they are passionate about while being anonymous. She highlights how hashtag-focused it is which creates a different type of interaction between users and reinforces how it’s based on interests. For example, a user can follow a person because they like Marvel then that person starts liking a new TV show which results in the user ‘going down the rabbit hole’. In minutes you are at point c from point a.

References:

Allison McCracken, Chapter 3 ‘Going Down the Rabbit Hole: An Interview with Amanda Brennan, Head of Content Insights and Social, Tumblr’ in a tumblr book: platform and cultures eds Allison McCracken, Alexander Cho, Louisa Stein, and Indira Neill Hoch (University of Michigan Press: 2020) https://doi.org/10.3998/mpub.11537055 Deller, Ruth A, (2019) Extract: 'Chapter Six: Reality Television in an Age of Social Media' The TV Phenomenon That Changed the World (Emerald Publishing).

#week 3 #mda20009

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humandiversity4 · 2 years

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AGE - #POWER

As fashion season can be defined as much by the people on the catwalk as it can by the clothes they are wearing. This time around, a key moment came at the end of Marc Jacobs’ New York show, when an almost makeup-free Christy Turlington made a rare return to the catwalk, aged 50. While this is hardly ancient in the real world, it is in modelling, where the average catwalk model is around 18. A few days later, Simone Rocha arguably upped the ante. The 32-year-old’s show – in part inspired by Louise Bourgeois, who lived until she was 98 – featured models in their 30s and 40s.

Of course, the motives for this are not entirely pure. The over-50s account for around 47% of all UK consumer spending, according to figures from 2015, and if their financial clout has been dubbed the “grey pound” by the retail world, it’s an even more dazzling silver in beauty. In an arena where youth has always been highly prized, older faces are finally having a moment in the spotlight, or at least on a billboard near you. Unretouched, unairbrushed Helen Mirren, 74, tells us we’re all worth it for L’Oréal Paris; Neal’s Yard Remedies’ #AgeWellRevolution stars “real” women of all demographics; and Pantene’s #PowerOfGrey initiative challenges the discrepancy between perceptions of men and women with grey hair, encouraging women of all ages to share images of themselves on social media, using the hashtag #powerofgrey.

In MAC’s What’s Your Thing campaign, models and non-models wear makeup looks that represent their unique style. Among them are Anna Klevhag, 50, sporting bold, berry-stained lips, and Jan de Villeneuve, 75, in full foundation, pillarbox-red lipstick and smoky eye makeup. Neither has been made to look younger; instead they look confident, stylish, modern – a woman in her 20s would be as inspired to buy that berry lipstick as one in her 50s.

Campaigns such as MAC’s demonstrate a shift in attitudes. “Older women are usually forced into either rosy ‘mother-of-the-bride’ makeup or the New York-eccentric caricature of bug-eyed glasses and bright clothes,” says MAC’s Terry Barber. “What people enjoy about this campaign is seeing older women who look very different from one another, are very stylish, and are not just there to tick the diversity box. Consumers are constantly offered ‘fixes’ or told how to hide wrinkles. But what if you don’t want to hide them?”

Beauty advertising has traditionally focused on looking younger, rather than embracing beauty at any age. A Palmolive ad from the 30s even read, “A wife can blame herself if she loses love by getting ‘middle age’ skin.” While things have moved on, there are still issues. In 2017, Dior cast 25-year-old Cara Delevingne in its Capture Youth anti-ageing campaign, sparking a social media backlash, while in 1996, Lancôme famously let Isabella Rossellini go at 43, only to rehire her at 63.

“It’s hard to believe in an anti-wrinkle cream if it’s shown on a younger woman who is unlikely to have any,” says Renia Jaz, 53, whose blog and Instagram are dedicated to ageless style. “We are not ashamed of the changes happening to our hair, face and body, and we want brands to respect that.”

HARVARD REFERENCE

The Guardian. (2019). Being Seen: how is age diversity effecting chance in fashion and beauty. [Online]. The Guardian. Last Updated: 14 Sept 2019. [Accessed 19 September 2022].

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stephaniejasso · 4 years

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10/28 blog post

How do trolls add to people paranoia?

Trolling is a hateful and intentionally destructive lie, and without knowing the persons intent the person being trolled can become paranoid. Especially because the troll is created an unsafe and untrust worthy space for a person where they have to be careful on what to share within the social community they take part of. There is also the way that trolls have the ability to take part of impersonating a living or fictional personal, which is essentially a big destructive lie.

When brought to attention do people advocate for change?

Anna Silman wrote a piece on The Cut where they guide us through Leslie Jones’s lengthy journey of being a victim of online trolls. Since this article focus on Leslie Jones’s Twitter account, the social media she implores to improve its harassment policies is Twitter. After she declared in leaving the site temporarily, other celebrities took part in a fan made hashtag to show their support. Not only did some celebrities show their support by spreading the hashtag but they were advocating on Twitter to it’s CEO for change. The social media CEO did put out a statement to announce that the company was going to keep invest time into improving their tools and enforcement systems to take faster action on abuse and also to prevent repeat offenders. Yet not long after another celebrity, Gabby Douglas, became the target of online trolls making Jones return the support she had been given during that hard time. With celebrities making their support against harassment by online trolls on Twitter publicly known the company did then announce a “quality filter” for all users. So yes, when brought to attention people do advocate for change, even if its for the gain of a small change.

Is trolling a form of harassment?

It can be especially when it comes to how far someone takes what it means to troll. Harassment isn’t only name calling but it can also include threatening behavior which by many has been seen and experienced online. The type of harassment that can happen online to both men and women ranges from, offensive name calling, physically threatened, sexually harassed, stalked, being harassed for a sustained length of time, and being purposefully embarrassed. Since there is such range of online harassment they have been put into sets, where the first includes something that can be often ignored while the second category is more severe.

Could Grandpa Wiggly be seen as a novelty account?

A novelty account are not ‘serious’ accounts nor do they further discussions. Rather the accounts contain a gimmick like puns or references to memes. Since Grandpa Wiggly had fooled people into believing his stories were real and therefore he was real, many were hurt by finding out it was all an online fictional persona. May people couldn’t see the account as trolling because he was encouraged by others to continue his role instead of sneaking into a community and negatively impacting it. Grandpa Wiggly never, according to Kelly Bergstrom’s research, make any money out of his persona of an elderly grandfather guru. Therefore only the eye of the beholder can make the decision into seeing Grandpa Wiggly as a novelty account or a troll.

Bergstrom, K. (2011). “Don’t feed the troll”: Shutting down debate about community expectations on Reddit.com. First Monday, 16(8). https://doi.org/10.5210/fm.v16i8.3498

Duggan, M. (2014), “Online Harassment” Pew Research Center, pp. 1-11.

Phillips, W. (2015), "Defining Terms: The Origins and Evolution of Subcultural Trolling”. This Is Why We Can't Have Nice Things: Mapping the Relationship between Online Trolling and Mainstream Culture. pp. 55-57.

Silma, A. (2016). A Timeline of Leslie Jones’s Horrific Online Abuse.

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bookclub4m · 2 years

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Episode 142 - Sequels and 2022: The Year of Book Two

This episode we’re talking about 2022: The Year of Book Two! (And sequels!) We discuss why we read (or don’t read) sequels, favourite book twos, reading series out of order, and more! Plus: Shocking reveals that don’t leave an impact because we’ve forgotten who the character is...

You can download the podcast directly, find it on Libsyn, or get it through Apple Podcasts, Stitcher, Google Podcasts, Spotify, or your favourite podcast delivery system.

In this episode

Anna Ferri | Meghan Whyte | Matthew Murray | RJ Edwards

2022: Year of Book Two

Book 2 challenge on Storygraph

Goodreads shelf (use “2022 Year Of Book 2”)

Twitter hashtag: #2022BookTwo

Instagram hashtag: #2022YearOfBook2

Media We Mentioned

The Invisible Library by Genevieve Cogman (The Invisible Library #1)

The Name of the Wind by Patrick Rothfuss (The Kingkiller Chronicle #1)

Goosebumps by R.L. Stine (Wikipedia)

Animorphs by Katherine Applegate (Wikipedia)

Sweet Valley High by Francine Pascal (Wikipedia)

Hogfather by Terry Prachett (Discworld #20)

Doki Doki Literature Club!

Cover Her Face by P.D. James

Featuring Adam Dalgliesh

Deep Wizardry by Diane Duane (Young Wizards #2)

Info about New Millennium updates of the books

Lirael by Garth Nix (Old Kingdom #2)

The Girl Who Fell Beneath Fairyland and Led the Revels There by Catherynne M. Valente (Fairyland #2)

Catching Fire by Suzanne Collins (Hunger Games #2)

Insurgent by Veronica Roth (Divergent #2)

A Million Suns by Beth Revis (Across the Universe #2)

Prodigy by Marie Lu (Legend #2)

Witch Baby by Francesca Lia Block (Weetzie Bat #2)

The Library at Mount Char by Scott Hawkins

The City We Became by N.K. Jemison (Great Cities #1)

Deathless by Catherynne M. Valente

(This used to say it was book one of the “Leningrad Diptych,” but that finally got removed as the second book doesn’t exist.)

A Closed and Common Orbit by Becky Chambers (Wayfarers #2)

Searching for Dragons by Patricia C. Wrede (Enchanted Forest Chronicles #2)

Startide Rising by David Brin (The Uplift Saga #2)

Harrow the Ninth by Tamsyn Muir (The Locked Tomb #2)

The Thousand Eyes by A.K. Larkwood (The Serpent Gates #2)

Supernova by C.A. Higgins (Lightless #2)

Authority by Jeff VanderMeer (Southern Reach #2)

How We Die: Reflections of Life's Final Chapter by Sherwin B. Nuland

How We Live by Sherwin B. Nuland

Short Circuit (1986 film) (Wikipedia)

Links, Articles, and Things

Sequel Rights: A Review of Locus Reviews

“The absolute gall of any reviewer to start with the second book in a series and then complain that they don’t understand what’s going on, as though this is somehow the fault of the text!”

Desert Island Discworld - Diane Duane and Jingo

Episode 058 - The Girl Who Circumnavigated Fairyland in a Ship of Her Own Making

12 Weird Fiction books by BIPOC (Black, Indigenous, & People of Colour) Authors

Every month Book Club for Masochists: A Readers’ Advisory Podcasts chooses a genre at random and we read and discuss books from that genre. We also put together book lists for each episode/genre that feature works by BIPOC (Black, Indigenous, & People of Colour) authors to help our listeners diversify their readers’ advisory. All of the lists can be found here.

Hell Screen by Ryūnosuke Akutagawa

Ring Shout by P. Djèlí Clark

The Houseguest and Other Stories by Amparo Dávila

The Einstein Intersection by Samuel R. Delany

Darker Than Night by Owl Goingback

Hammers on Bone by Cassandra Khaw

Mapping the Interior by Stephen Graham Jones

The Ballad of Black Tom by Victor LaValle

This Thing Between Us by Gus Moreno

The Famished Road by Ben Okri

Peaces by Helen Oyeyemi

A Stranger in Olondria by Sofia Samatar

Also check out our booklist of 12 New Weird books by BIPOC authors!

Give us feedback!

Fill out the form to ask for a recommendation or suggest a genre or title for us to read!

Check out our Tumblr, follow us on Twitter or Instagram, join our Facebook Group, or send us an email!

Join us again on Tuesday, February 1st when we’ll be talking about Amish Romance!

Then on Tuesday, February 15th we’ll be discussing “What is a book?”

#episodes #book2 #2022

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superspunarticle · 3 years

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12 Marketing Tools We Are Thankful for This Year by Convince & Convert

https://superspunarticle.com/?p=7318&wpwautoposter=1606353530 12 Marketing Tools We Are Thankful for This Year by Convince & Convert https://superspunarticle.com/?p=7318&wpwautoposter=1606353530 Some helpful advice about Content and Video Marketing. Back in the early-ish days of marketing technology in 2011, there were about 150 martech solutions available. But now, there are a seemingly endless number of marketing tools. In fact, according to Scott Brinker’s most recent Marketing Technology Supergraphic, there are around 8,000 martech solutions, up from about 7,000 in 2019. Incredible! Image courtesy of ChiefMarTech.com At Convince & Convert, we are thankful to have so many awesome marketing tools at our disposal and to work with so many amazing marketing technology companies (check out our content marketing creation services when you have a sec). In the spirit of Thanksgiving, we asked our team to share some of their favorite marketing tools this year. This list is in no way conclusive — if it were, we would be writing a book and not a blog post. A few of the tools are from C&C clients (accessiBe and SharpSpring), most are tools we use daily, and all are tools we love! Let’s dive in now to our list of 12 marketing tools we are thankful for this year, plus a few additional shoutouts for marketing solutions we love but just didn’t have the bandwidth to cover in this blog post. #1: SparkToro Audience intelligence platform “This is a relatively new tool from Rand Fishkin and his associates that is an easy and illuminating way to find circles of influence online. I use it to find possible collaborators, websites to sponsors, podcasts to sponsor, and even search terms and hashtags of interest. It’s a flexible tool that should be part of every project and program.” Jay Baer, Founder, Convince & Convert #2: Miro Visual collaboration software “Miro is my favorite new tool for visualizing content like org charts, content workflows, brainstorming, user stories, whatever. It’s basically an online whiteboard for collaborating visually, which is so helpful now that the entire world is remote.” Fun Fact: The Miro template library has hundreds of layouts just waiting for you to try them out! Jenny Magic, Strategist ….and Anna Hrach loves Miro too! “I’m with Jenny on this, and she was the one that brought it to my attention. I love Miro for visualizing information and content and remote/virtual collaboration. Plus, they have a ton of existing templates (over 150+) to work from that are all easily customizable. The free version of Miro is also fantastic, so it’s easy to try out and see if the tool is a good fit for any organization. Miro also has over 70+ integrations, including Slack and Google Drive, so it fits into a lot of existing virtual workflows.” Anna Hrach, Strategist #3: accessiBe Automated web accessibility “Over my twenty-year career in digital, I have learned A LOT from web development teams and website requirement documents. What I love about the approach accessiBe has developed is there is virtually ZERO code changes needed to ensure your site is not only ADA compliant but also a positive experience for visitors. The dashboard is simple to configure, allows for your branding to be matched, and adjusts to the needs of each site visitor without sweeping code changes. At an affordable price, this tool is a win for site visitors, a win for site developers, and a win for marketers. The legal team will likely find it a win as well!” Fun Fact: accessiBe estimates that “the disabled population in almost every society is about 20% of the residents.” This has a huge impact on the function and services your website can (and should) be offering the entirety of your audience. Kelly Santina, Director of Operations #4: RivalIQ Social media analytics “It’s vital to be able to monitor your social media performance and compare it to your peers or competitors, so you can continue to learn, iterate, and improve performance. RivalIQ is one of our go-to tools to benchmark our clients’ competitors on social media. Not only can we monitor growth rate, breakout posts, and look for boosted posts, we can also use RivalIQ’s ability to tag content to analyze the best performing types of content by medium and content. RivalIQ also makes it easy to bring data from Facebook, Instagram, LinkedIn and other platforms into one place to create attractive, easy to use dashboards to share with clients and internal teams.” Fun Fact: Highly data-driven organizations are 3X more likely to report significant improvements in decision-making, according to PwC research. Side note: Our founder Jay Baer is an investor in RivalIQ, but our team would still use the solution, even if he weren’t. Zontee Hou, Director of Strategy #5: ScreamingFrog SEO spider tool and crawler software “Despite the odd name, this SEO spider is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently while allowing the user to analyze the results in real-time. It gathers key onsite data to allow SEOs to make informed assessments, both on your own internal site or a competitors’ site. This is primarily used to identify SEO best-practices and shortcomings (there are always more than one would think), but also helps in content identification that may be difficult to find via main navigation options. They offer a free version (limited to 500 URLs) and a paid license option.” Anthony Helmstetter, Strategist #6: Airtable Cloud collaboration ‘”As the resident Airtable queen at C&C, I have both convinced and converted the consulting team of the power of Airtable. A cloud-based DIY software solution uses tools we’re familiar with, like database, spreadsheet grids and calendars, to create unique ways to get work done. Airtable offers flexibility and an ecosystem for pulling together any project. In the past year, Airtable has super-powered the product with pro-level automations, apps, collaboration and integrations. At C&C, we use Airtable for a range of client and internal tasks and project management. My favorite use cases bring together audience journey maps, content gap analysis, and content marketing production into a single (massive) tool, as we did for clients like Oregon State Ecampus. Tracking the team submissions for our ‘People We Love’ series is emotionally rewarding and brings our team closer together. To get started, check out the numerous base templates Airtable gives away for free. Then go deeper into the Universe to see how others use this powerful tool to manage their professional and personal lives.” Fun Fact: Over 15 million bases have been created on Airtable. And their content is also awesome. Lauren Teague, Strategist #7: SharpSpring Marketing automation and CRM “When I joined Convince & Convert, we were using a simple email solution to deploy blast-style emails. No lead scoring. No drip campaigns. No automation. No A/B testing. As we ramped up our efforts, we quickly reached the limits of our previous solution (we were actually A/B testing emails by uploading our email list to Google Sheets and random sorting—not good!), we evaluated a few marketing automation solutions and finally selected SharpSpring. Like all marketing technology transitions, there were a few bumps along the way, but within a few months, we got into a good rhythm and really ramped up our efforts. The automations are really easy to set up, and unlike most of the solutions we evaluated, SharpSpring has a built-in CRM, which was key for us. We are a lean sales & marketing team, so we don’t have the resources to manage a standalone CRM. We’re now 18 months into our initial setup, and we continue to grow and optimize our efforts. Plus, the support team is only an email, phone call, or chat away. Big fans!” Megan Leap, Director of Content #8: SEMrush SEO and content marketing “The other tool I love geeking out in is SEMrush. There’s nothing more exciting than seeing our rankings improve for key terms! The Keyword Magic Tool is ridiculously useful — especially the ‘Questions’ tab. I get a ton of inspiration for our content in SEMrush, and it’s helped us achieve big gains in our SEO.” – Megan Leap #9: Litmus Email testing & analysis “I first was introduced to Litmus over 12 years ago when the web developer I worked with used it to test and check the rendering of HTML on emails. Since then, I’ve signed up for it in every single digital marketing position I’ve had. It’s easy to sell a solution to your boss when it makes your job easier, your marketing more effective, and keeps your brand on-point. I even used it for browser testing, but Litmus has since retired that feature in order to focus on email. If you’re sending emails, you need to make sure they render correctly on all browsers and in all email clients.” – Megan Leap #10: AgoraPulse Social media management “AgoraPulse is our go-to tool for social listening and engagement. We use this tool daily to monitor brand/name mentions and to engage with our community. We use the browser-based dashboard during normal business hours and the mobile app when on the go. Three standout features of AgoraPulse are its ability to gather comments and activity on Facebook and Instagram ads, its ability to monitor YouTube comments, and its insights on Instagram Stories.” Christin Kardos, Community Manager #11: CoSchedule Content marketing management “I probably use CoSchedule for more anyone on our team. It’s the one solution I checkin with on a daily basis. We use it for planning social media content, sponsored content, podcasts and more. There’s no better way to manage and plan multiple types of content across business units and virtual teams (both internal and external). I love it. It keeps me sane.” Side note: Our founder, Jay Baer, is an investor in CoSchedule, but we’d still use it regardless. – Christin Kardos, Community Manager #12: BuzzSumo “BuzzSumo offers a great place to start when thinking about content planning. It offers effective ways to stay on the pulse of what is trending in traditional media and in social. It also provides a great place to identify influencers and get new ideas for different topics within your planned content pillars.” Mary Nice, Strategist Notable Mentions This wouldn’t be a “marketing tools we are thankful for” post without a few other shout outs. In no particular order, here are a few more martech solutions we love that you should check out too: The above article “12 Marketing Tools We Are Thankful for This Year by Convince & Convert” was provided here. We trust you found the article above of help and/or of interest. You can find similar content on our main site here: superspunarticle.com/blog Please let me have your feedback in the comments section below. Let us know which topics we should cover for you in the future. #SEO

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wickedbananas · 6 years

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How to Use Instagram Like a Beauty Brand

Posted by zeehj

Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway?

I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our social profiles for real human interaction that leaving them is not a real option. In fact, the below statistics from Pew Research Center’s 2018 Social Media Use Survey indicate that we’re not going to give up our social media profiles any time soon.

What coffee shop do you like to go to?

Which mascara is that?

What are you reading right now?

Where’d you get that tie?

What neighborhoods are you looking to move to?

What schools are you looking to send Anna to?

Yes, those same searches occur online. They also frequently occur in tandem with testimonials from the people in our lives (depending on how thorough we want or need to be).

So if you have a thing that you want to sell to a group of people and you’re still not pursuing a social strategy, I don’t understand what you’re doing. Yes, it’s 2018 and I still find myself trying to persuade clients to proactively use (the right) social networks to promote their brand.

For the sake of this piece, we’re going to focus on organic usage (read: free, not paid advertising) of Instagram. Why just Instagram? 35% of US adults say they use Instagram as of 2018, up from 28% in 2016. This was the greatest growth across top social networking sites reported by Pew Research Center. Additionally, its 35% usage puts it at the third most popular social networking platform, behind only Facebook and YouTube.

Other good news? It may be easier for brands’ posts to appear in users’ Instagram feeds than on their Facebook feeds: Facebook still wants to prioritize your family, friends and groups, while The New York Times reports that Instagram is updating its algorithm to favor newer posts rather than limit the accounts in your feed.

So should every brand have an Instagram? Maybe? But notice I’ve been primarily using the word “brand,” not “company” or “business.” That’s deliberate. Companies (only) provide customers with a service or sell a product. Brands provide customers (followers) with an identity. (If you want to dive further into this, I highly recommend this presentation by former Distiller Hannah Smith.)

The best companies are brands: they’ve got identities with which consumers align themselves. We become loyal to them. We may even use the brands we purchase from and follow as self identifiers to other people (“I’m a Joe & the Juice kind of guy, but not Starbucks,” “I never use MAC, only NARS,” “Me, shop at Banana Republic?! I only go to Everlane!”). Not every company should be on Instagram — it doesn’t make much sense for B2Bs to invest time and energy into building their company’s presence on Instagram.

Instagram is not for your consulting firm. And probably not for your SaaS company, either (but prove me wrong)!

It’s for celebrities. It’s to show off your enviable trip. It’s for fashion blogs. Sneakerheads. Memes. Art. Beauty brands. It’s really great for beauty brands. Why? Instagram is obviously great for sharing pretty photos — and if you’re a beauty company, well, it’s a no-brainer that you should have an active account. And it also has incredible built-in features to organically promote your posts, engage customers, and sell products with actual links to those products on your photos.

So, if you’re going to use Instagram, do it right. If you want to do it right, do it like a beauty brand.

First things first: Why do beauty companies’ IG posts look better?

Glossier

Onomie

Milk

Let’s get the obvious out of the way: each account features beautiful models, pretty sceneries, and cosmetics in clean packaging. That said, it’s not just the subject of the IG photos that matters: each of these IG accounts’ photos have been curated and edited together, so that their photos look cohesive when you view them in IG’s grid format. How do they do that? Let’s look at three posts from these accounts.

Glossier

Onomie

Milk

It’s hard (for me) to pick apart precisely why these photos are aesthetically pleasing — and it doesn’t help that I’m neither a photographer, nor a designer. That said, here is my rudimentary, non-designer take on why these photos look great together:

#1: Their subjects are beautiful (duh)

#2: There are limited primary focal points, and tons of negative space (though the medicine cabinet and floral arrangement photos are arguably “busy”)

#3: Their hues are complementary (pinky-pearlescent-pastels, anyone?)

There’s a lot of pink. And white. And pastels. And more pink. And then, occasionally, pops of color (think: a new violet lipstick shade).

Color schemes remain consistent across Onomie’s, Milk’s, and Glossier’s photos — these beauty brands don’t suddenly change their color palettes from one photo to the next. In fact, they are most likely implementing the same Instagram filters for each photo, or at least editing the color balances so that the photos complement each other. They are deliberately catering to Instagram’s 3x3 grid photo format (or 3x4, or 3x5, depending on your screen size). While many users do see IG posts in their “feeds” when they open the app, users are still motivated to look at IG accounts’ for a number of reasons: IG profiles are the only place where you can add hyperlinks on Instagram, and is also where accounts can pin stories for users to revisit.

But how on earth do they do it? They may have professional photographers, or graphic designers they can beg to normalize their color balances across photos. However, I don’t think that most companies necessarily need this mastery in-house in order to have an Instagram profile that looks good to mere mortals.

What I can assure you is that they plan, plan, plan out their posts in advance. In order to do this effectively, of course, you need the right tools. Here’s your starter pack of IG apps:

VSCO

Freemium phone app

Enables you to edit photos like a master — VSCO goes way beyond a small set of filters

Has its own community and image feed within the app, separate from IG

VSCO can’t post directly to IG (yet), but you can easily download any edited photo

Planoly

Freemium desktop tool and phone app

Can visualize your photos in a grid format with your other IG photos

Built-in analytics

Can schedule and post directly to IG, with captions and hashtags

Unum

Free

Offers some photo editing tools

Can drag and drop photos to plan out how they will appear alongside your other uploads, in grid format

Can post to IG, but no scheduling features

This may sound like a lot of work, and for non-designers in particular it’s pretty challenging. That said, the fruits of your labor can be used again and again. In fact, that’s precisely what these beauty brands do on IG: if they’re featuring a product (again, hello lipstick shades), they show off that product’s different colors, on different skintones. Basically, rinse and repeat with your IG photos: this repetition is great for those with sparse content calendars, and still looks great.

Okay, but they’re not popular just because of their looks, right? Why are beauty brands on IG so damn popular?

They use hashtags and photo tags.

Hashtags

Just like on Twitter (and Facebook, to a degree), hashtags are a natural way to boost exposure and get “discovered.” That’s largely because IG users can also follow hashtags, in the same manner as following a handle. And, just like on Twitter, it matters which hashtags you use. IG also allows users to add up to 30 hashtags per post — and yes, this can look spammy, but if you’re using IG like a beauty brand, you’ll separate your caption from your hashtags with periods-used-as-line-breaks or as a separate comment after you post.

That said, Tagboard is one option for content and social media marketers to use. I like to use it to suss out hashtag intent (in answering whether this the right hashtag to use for this post). *Readers: if you’ve got tools you love to find hashtags on IG, add them in the comments below for us, please!

Otherwise, your best bet (as far as I know) is to search for hashtags directly in Instagram’s Discover area, under Tags. There, you can see how many times those hashtags have been used (what’s popular?) and then click through to see what photos have been tagged.

Photo tags

Beauty brands also take advantage of photo tagging on their posts when they can: if they are featuring a celebrity (like the magnificent Tracee Ellis Ross), they can tag her IG directly onto this post. Not only does this let Tracee (or, more likely, her social media manager) know, but depending on her settings this photo now shows up under her tagged photos on her profile — for her fans to discover.

Similarly, if you’re a business selling products and you’ve been approved for shopping on IG, you can also tag your products in your photos so that users can click through directly to their product pages. This is a no-brainer. Just do it.

They talk to their followers.

We already know that it’s best practice to engage and respond to followers on social media (within reason), and IG is no different. Onomie, Milk and Glossier all have downright spirited conversations in their photos’ comments sections by prompt fellow ‘grammers to participate in a few ways. They:

Host contests for product giveaways, which is an easy way to grow their followers on Instagram while also attracting new, potential customers.

Ask their followers questions (“which are your faves?”) or simply prompt them to react to a photo (using emojis in the comments).

Share company and product news with their followers, and also answer questions their followers pose in response to that news.

They add stories.

IG’s “Stories” feature is another great tool that Onomie, Milk, and Glossier all use. They’re like IG posts, but ephemeral (they only last 24 hours) and do not live in your main feed: users can access these stories from the top of their IG feeds, and from the account’s main icon. In some cases — especially brands selling products — these accounts may choose to “pin” evergreen stories to their IG profiles, so that users can access them beyond the 24-hour lifespan.

If your brand (or your client) isn’t taking advantage of IG’s great marketing tools, it’s time to stop waiting and get ‘gramming. Especially if your target audiences are using the platform, there is no reason not to test out all the ways it allows you to engage its community.

Share your favorite IG tools, tips, and accounts below, so that other Moz readers can get inspired. And if you’re passionate about marketing, come join our team, and help me convince more awesome brands to take over Instagram. (JK. Kinda.)

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wxldyxuth · 6 years

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An Interviewer asked about annabelle's death to Jade&Grant their reactions and how Graham would be impacted by it. ''I found out on nearly last minute,I read it and made me sad,but it wasn't until it got to when Graham holds me and it said it was Annabelle Salvatore,period,Gone,Period,was when it really hit me that..Anna's gone I love her so much and I think I'm sad because is a part of me I have to say bye and Grant was sad too There's a sequel comming up and I saw hashtags RessurectSalvatore."

Grant nodded slowly at the question, trying to come up with an answer to it. “I found out during the last read through. They gave us a fake script at first and then revealed the real one, so that it would come as a shock value for us,” he explained. “Graham’s whole life has gone, and I feel like there’s going to be a really important process in the sequel where he’s coping with this. I was sad too, because Graham does remind me of myself and you get really into the character you play.”

#c:grant ward #agentjadelance

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bigyack-com · 4 years

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‘Techlash’ Hits College Campuses - The New York Times

In 2006, Google bought YouTube for more than $1 billion, Apple was preparing to announce the first iPhone, and the American housing bubble began to deflate. Claire Stapleton, then a senior at the University of Pennsylvania, faced the same question over and over: What did she plan to do with that English degree? She flirted, noncommittally, with Teach for America.Then, a Google recruiter came to campus and, Ms. Stapleton said, she “won ‘American Idol.’” The company flew her out to Mountain View, Calif., which felt to her “like the promised land” — 15 cafeterias, beach volleyball courts, Zumba classes, haircuts and laundry on-site.But for Ms. Stapleton, now 34, the real appeal in a job at Google was what seemed to be a perfect balance of working for income and according to one’s conscience. Naturally, she said yes to an offer in the corporate communications department.“There was this ambient glow of being part of a company that was changing the world,” Ms. Stapleton said. “I was totally googly-eyed about it.”More than a decade later, college seniors and recent graduates looking for jobs that are both principled and high-paying are doing so in a world that has soured on Big Tech. The positive perceptions of Google, Facebook and other large tech firms are crumbling. Many students still see employment in tech as a ticket to prosperity, but for job seekers who can afford to be choosy, there is a growing sentiment that Silicon Valley’s most lucrative positions aren’t worth the ethical quandaries.“Working at Google or Facebook seemed like the coolest thing ever my freshman year, because you’d get paid a ton of money but it was socially responsible,” said Chand Rajendra-Nicolucci, 21, a senior at the University of Michigan. “It was like a utopian workplace.”Now, he said, “there’s more hesitation about the moral qualities of these jobs. It’s like how people look at Wall Street.”

Investment Banking, but Worse

The growing skepticism of Silicon Valley, sometimes referred to as the “techlash,” has spared few of technology’s major players. In 2019, Facebook was fined nearly $5 billion by the Federal Trade Commission for mishandling user data. Amazon canceled its plans for a New York City headquarters after residents, union leaders and local legislators contested the idea that the behemoth should receive $3 billion from the state to set up shop. Google, in 2018, faced internal protests over its plans for a censored search engine in China and handling of sexual harassment. (High-ranking Google employees have stated that the company never planned to expand search into China, but also that plans for a China project had been “terminated.”)The share of Americans who believe that technology companies have a positive impact on society has dropped from 71 percent in 2015 to 50 percent in 2019, according to a 2019 Pew Research Center survey. At this year’s Golden Globes, Sacha Baron Cohen compared Mark Zuckerberg to the main character in “JoJo Rabbit”: a “naïve, misguided child who spreads Nazi propaganda and only has imaginary friends.”That these attitudes are shared by undergraduates and graduate students — who are supposed to be imbued with high-minded idealism — is no surprise. In August, the reporter April Glaser wrote about campus techlash for Slate. She found that at Stanford, known for its competitive computer science program, some students said they had no interest in working for a major tech company, while others sought “to push for change from within.”Belce Dogru, who graduated from Stanford with a degree in computer science last year and is completing a master’s program at the university, said: “There has definitely been a shift in conversation on campus.”Stanford is the second-biggest feeder school for jobs in Silicon Valley, according to data from HiringSolved, a software company focused on recruiting. Some companies pay as much as $12,000 to advertise at the university’s computer science job fairs; recruiters at those events didn’t always have to make a hard sell. “It felt like in my freshman year Google, Palantir and Facebook were these shiny places everyone wanted to be. It was like, ‘Wow, you work at Facebook. You must be really smart,’” said Ms. Dogru, 23. “Now if a classmate tells me they’re joining Palantir or Facebook, there’s an awkward gap where they feel like they have to justify themselves.” Palantir, in particular, has drawn the ire of students at Stanford for providing services to U.S. Immigrations and Customs Enforcement (also known as ICE). Last summer, a campus activist group, Students for the Liberation of All People, visited the company’s office, a 15-minute walk from campus, and hung a banner nearby that read: “Our software is so powerful it separates families.” Similar protests took place at the University of California, Berkeley, Brown and Yale, according to Recode. The protests, and the attitudes they reflected, were also covered in The Los Angeles Times.Audrey Steinkamp, a 19-year-old sophomore at Yale, which sends about 10 percent of each graduating class into tech, said that taking a job in Silicon Valley is seen as “selling out,” no different from the economics majors going into consulting who are “lovingly and not-so-lovingly called ‘snakes.’”That is especially true, some of the students said, when a classmate chooses to work for Facebook, whose products have spread disinformation and helped influence a presidential election.“The work you do at a place like Facebook could be harmful at a much larger scale than an investment bank,” Ms. Dogru said. “It’s in the pockets of millions of people, and it’s a source of news for millions of people. It’s working at a scary scale.”Many students still believe that technology can help change the world for good. As Ms. Glaser put it for Slate, some of them are opting out of the Big Tech pipeline and trying, instead, “to use technical skills as an insurance policy against dystopia.”“Students have an opportunity to look at where they can have the most impact that’s in line with their values,” said Leslie Miley, a former director of engineering at Google and Slack. “The fact of the matter is Google, Facebook, Twitter are not in line with those values because they’re huge companies beholden to a lot of different masters.”

Still Got That College Spirit

Anna Geiduschek, a software engineer who graduated from Stanford in 2014, was working at Dropbox last year when she received an email from an Amazon Web Services recruiter. She replied that she wouldn’t consider a job with the company unless Amazon cut its contract with Palantir.“These companies go out of their way to try and woo software engineers, and I realized it would send a powerful message for me as a potential employee to tell them no,” Ms. Geiduschek, 27, said, noting that top tech companies sometimes spend roughly $20,000 to recruit a single engineer. “You could basically cut them off at their supply.”Her recruiter responded: “Wow I honestly had no idea. I will run this up to leadership.” Days later, Ms. Geiduschek received another template email from an Amazon hiring manager, so she scheduled a call and aired her grievances by phone. Some engineers are sharing screenshots of their protest emails on Twitter with the hashtag #TechWontBuildIt. Jackie Luo, an engineer, sent an email to Google saying that she wouldn’t consider a job there given its plans to re-enter China with a censored search engine. Kelly Carter, a web developer, emailed a Tesla recruiter with her concerns about the company’s anti-union tactics. Craig Chasseur, a software engineer, emailed the H.R. department at Salesforce to critique the company’s contract with ICE.These protests echo mounting public concerns about the power of these corporations. But it’s not clear whether they have moved the needle for prospective hires. Former recruiters for Facebook told CNBC in May that the acceptance rate for full-time engineering job offers at the company had dropped precipitously, as much as 40 percent. After the article’s publication, Facebook disputed the figure; the company “regularly ranks high on industry lists of most attractive employers,” a spokesman said. Data published the same month by LinkedIn showed that tech firms continued to hire at high rates, especially for entry-level employees.But at campus career centers, students are struggling with the dual, and sometimes dueling, desires for prestige and purpose. “It started with millennials, but now Gen Z-ers are getting educated because they want to do good in the world,” said Sue Harbour, the senior associate director of the career center at the University of California, Berkeley, which is Silicon Valley’s top feeder, according to HiringSolved. “And as we’ve seen tech companies grow, we’ve also seen the need for more tech oriented to social responsibility.” Some recent graduates are taking their technical skills to smaller social impact groups instead of the biggest firms. Ms. Dogru said that some of her peers are pursuing jobs at start-ups focused on health, education and privacy. Ms. Harbour said Berkeley offers a networking event called Tech for Good, where alumni from purpose-driven groups like Code for America and Khan Academy share career opportunities. Ms. Geiduschek said she recently left Dropbox for Recidiviz, a nonprofit that builds technological tools for criminal justice reform.But those so-called passion jobs are more challenging to come by, according to Amy Binder, a sociologist at the University of California, San Diego, and the lead author of a 2015 paper about elite colleges “funneling” graduates into certain kinds of “prestigious” careers.“For other sectors like tech it’s easier to get on the conveyor belt and fill these positions,” Dr. Binder said. “I graduated from Stanford in the ’80s, and even back then there was talk on campus about people selling out and going to investment banks, but those jobs are still getting filled. The self-incrimination hasn’t stopped the juggernaut.”Dr. Binder said elite schools have long steered students toward certain “high-status” industries — the C.I.A. in the 1950s, finance and consulting in the aughts and tech today. It’s a “prestige system,” she said, that universities enable. “As tech firms get more negative reviews in the media and it becomes clear what their political toll can be, students may have more circumspection about taking these jobs,” she said. “At the same time, they’ll continue taking these jobs because of the security and reputation that comes with them. And universities will keep sponsoring all this recruitment.”

Good Luck Changing the Culture

For years, students were told they could tackle ethical concerns about technology from the inside, working within the mammoth structures of companies like Google. Ms. Stapleton said that was part of the company’s allure: its ostensible commitment to empowering even its youngest employees to weigh in on critical problems.She spent 12 years at Google and YouTube on various teams, including internal communications, where she wrote company talking points. Her weekly emails to staff, she said, were the stuff of corporate legend. At a 2012 all-hands, Larry Page, one of the company’s founders, called her onstage to celebrate her work as colleagues presented her with a wooden plaque that read: “The Bard of Google.”Then, in 2018, Ms. Stapleton helped organize a Google walkout, after reporting in The New York Times revealed that the company gave a $90 million severance package to the Android creator Andy Rubin, who was accused of sexual misconduct. Twenty-thousand workers left their desks in protest. Within six months, Ms. Stapleton said, she was demoted and pushed to resign. In December, she wrote about her experience in an essay for Elle. Google maintained that Ms. Stapleton was not sidelined for her role in the walkout. “We thank Claire for her work at Google and wish her all the best,” a Google spokesperson responded. “To reiterate, we don’t tolerate retaliation. Our employee relations team did a thorough investigation of her claims and found no evidence of retaliation. They found that Claire’s management team supported her contributions to our workplace, including awarding her their team Culture Award for her role in the Walkout.”But Ms. Stapleton said her story should give bright-eyed students pause about whether Big Tech and altruism are aligned.“I don’t know if Google can credibly sell young people on the promise of doing good in the world anymore,” she said. “That’s not to say there aren’t wonderful people there and interesting things to work on. But if you care about a company’s values, ethics and contributions to society, you should take your talents elsewhere.”Mr. Miley, who left Google in 2019, echoed her sentiment: “It’s hard to change a system from within when the system doesn’t think it needs to be changed.”A spokeswoman for Google said the company continues to see job application numbers grow annually, and noted that the practice of having employees raise concerns about policies, whether on data privacy or human rights reviews, is part of the corporate culture. The outside attention those concerns may draw is a reflection of Google’s growth and evolution from a search company to a larger entity with many products and services, the spokeswoman said. But even companies with a market cap of over $970 billion (Google’s parent company, Alphabet) or over $614 billion (Facebook) aren’t immune to the punches of potential talent. John Sullivan, a professor of management at San Francisco State University who also advises companies on recruitment, estimated that criticisms of Uber’s sexual harassment and discrimination policies cost the company roughly $100 million, largely because of talent lost to competitors.Sarah Soule, a professor and senior associate dean at the Stanford Graduate School of Business, said in an email that there is a long history of students protesting questionable corporate ethics, with several cases of protest directed toward recruiters, yielding powerful effects.Take the case of Dow Chemical Company, which in 1965 accepted a $5 million Department of Defense contract to manufacture the flammable gel napalm during the Vietnam War. When recruiters turned up at New York University, they were met with hundreds of angry student demonstrators, The Times reported.Brendon Sexton, the student government president at N.Y.U. at the time, demanded a moratorium on Dow’s campus recruitment efforts in 1968. “They don’t care that a sin is being committed here,” he told protesters near the job interview site. Public pressure continued to mount, fueled largely by young activists. The company halted its production of napalm a year later.Ms. Geiduschek said the behavior of tech companies is especially difficult to challenge because their products are ubiquitous.“It’s hard to avoid spending your money at Amazon. I sometimes do it, especially in that Christmas-season binge,” she said. “If you want to sway this company to do the right thing, you have to attack it at places that are higher leverage, where it hurts.” Read the full article

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infolearn · 4 years

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How to Use Instagram Like a Beauty Brand

Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway? I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our social profiles for real human interaction that leaving them is not a real option. In fact, the below statistics from Pew Research Center’s 2018 Social Media Use Survey indicate that we’re not going to give up our social media profiles any time soon.

Humans are social creatures. It makes sense that we love being on social networking sites. We crave interaction with fellow humans. We’re also highly likely to trust the recommendations of our friends and family (Nielsen) and those recommendations often influence our purchasing decisions. We ask our loved ones for advice on where to put our dollars in myriad ways, all at different price points: What coffee shop do you like to go to? Which mascara is that? What are you reading right now? Where’d you get that tie? What neighborhoods are you looking to move to? What schools are you looking to send Anna to? Yes, those same searches occur online. They also frequently occur in tandem with testimonials from the people in our lives (depending on how thorough we want or need to be). So if you have a thing that you want to sell to a group of people and you’re still not pursuing a social strategy, I don’t understand what you’re doing. Yes, it’s 2018 and I still find myself trying to persuade clients to proactively use (the right) social networks to promote their brand. For the sake of this piece, we’re going to focus on organic usage (read: free, not paid advertising) of Instagram. Why just Instagram? 35% of US adults say they use Instagram as of 2018, up from 28% in 2016. This was the greatest growth across top social networking sites reported by Pew Research Center. Additionally, its 35% usage puts it at the third most popular social networking platform, behind only Facebook and YouTube. Other good news? It may be easier for brands’ posts to appear in users’ Instagram feeds than on their Facebook feeds: Facebook still wants to prioritize your family, friends and groups, while The New York Times reports that Instagram is updating its algorithm to favor newer posts rather than limit the accounts in your feed. So should every brand have an Instagram? Maybe? But notice I’ve been primarily using the word “brand,” not “company” or “business.” That’s deliberate. Companies (only) provide customers with a service or sell a product. Brands provide customers (followers) with an identity. (If you want to dive further into this, I highly recommend this presentation by former Distiller Hannah Smith.) The best companies are brands: they’ve got identities with which consumers align themselves. We become loyal to them. We may even use the brands we purchase from and follow as self identifiers to other people (“I’m a Joe & the Juice kind of guy, but not Starbucks,” “I never use MAC, only NARS,” “Me, shop at Banana Republic?! I only go to Everlane!”). Not every company should be on Instagram — it doesn’t make much sense for B2Bs to invest time and energy into building their company’s presence on Instagram. Instagram is not for your consulting firm. And probably not for your SaaS company, either (but prove me wrong)! It’s for celebrities. It’s to show off your enviable trip. It’s for fashion blogs. Sneakerheads. Memes. Art. Beauty brands. It’s really great for beauty brands. Why? Instagram is obviously great for sharing pretty photos — and if you’re a beauty company, well, it’s a no-brainer that you should have an active account. And it also has incredible built-in features to organically promote your posts, engage customers, and sell products with actual links to those products on your photos. So, if you’re going to use Instagram, do it right. If you want to do it right, do it like a beauty brand.

First things first: Why do beauty companies’ IG posts look better?

Glossier

Onomie

Milk Let’s get the obvious out of the way: each account features beautiful models, pretty sceneries, and cosmetics in clean packaging. That said, it’s not just the subject of the IG photos that matters: each of these IG accounts’ photos have been curated and edited together, so that their photos look cohesive when you view them in IG’s grid format. How do they do that? Let’s look at three posts from these accounts.

Glossier

Onomie

Milk It’s hard (for me) to pick apart precisely why these photos are aesthetically pleasing — and it doesn’t help that I’m neither a photographer, nor a designer. That said, here is my rudimentary, non-designer take on why these photos look great together: #1: Their subjects are beautiful (duh) #2: There are limited primary focal points, and tons of negative space (though the medicine cabinet and floral arrangement photos are arguably “busy”) #3: Their hues are complementary (pinky-pearlescent-pastels, anyone?) There’s a lot of pink. And white. And pastels. And more pink. And then, occasionally, pops of color (think: a new violet lipstick shade). Color schemes remain consistent across Onomie’s, Milk’s, and Glossier’s photos — these beauty brands don’t suddenly change their color palettes from one photo to the next. In fact, they are most likely implementing the same Instagram filters for each photo, or at least editing the color balances so that the photos complement each other. They are deliberately catering to Instagram’s 3x3 grid photo format (or 3x4, or 3x5, depending on your screen size). While many users do see IG posts in their “feeds” when they open the app, users are still motivated to look at IG accounts’ for a number of reasons: IG profiles are the only place where you can add hyperlinks on Instagram, and is also where accounts can pin stories for users to revisit. But how on earth do they do it? They may have professional photographers, or graphic designers they can beg to normalize their color balances across photos. However, I don’t think that most companies necessarily need this mastery in-house in order to have an Instagram profile that looks good to mere mortals. What I can assure you is that they plan, plan, plan out their posts in advance. In order to do this effectively, of course, you need the right tools. Here’s your starter pack of IG apps: VSCO Freemium phone app Enables you to edit photos like a master — VSCO goes way beyond a small set of filters Has its own community and image feed within the app, separate from IG VSCO can’t post directly to IG (yet), but you can easily download any edited photo Planoly Freemium desktop tool and phone app Can visualize your photos in a grid format with your other IG photos Built-in analytics Can schedule and post directly to IG, with captions and hashtags Unum Free Offers some photo editing tools Can drag and drop photos to plan out how they will appear alongside your other uploads, in grid format Can post to IG, but no scheduling features This may sound like a lot of work, and for non-designers in particular it’s pretty challenging. That said, the fruits of your labor can be used again and again. In fact, that’s precisely what these beauty brands do on IG: if they’re featuring a product (again, hello lipstick shades), they show off that product’s different colors, on different skintones. Basically, rinse and repeat with your IG photos: this repetition is great for those with sparse content calendars, and still looks great.

Okay, but they’re not popular just because of their looks, right? Why are beauty brands on IG so damn popular?

Yes, looks matter. IG is a visual platform. Sorry not sorry. And yes, we’re talking about beauty brands that have budgets to advertise their accounts and products on IG, which also contributes to their popularity. However, that’s not the whole story. They use hashtags and photo tags. Hashtags Just like on Twitter (and Facebook, to a degree), hashtags are a natural way to boost exposure and get “discovered.” That’s largely because IG users can also follow hashtags, in the same manner as following a handle. And, just like on Twitter, it matters which hashtags you use. IG also allows users to add up to 30 hashtags per post — and yes, this can look spammy, but if you’re using IG like a beauty brand, you’ll separate your caption from your hashtags with periods-used-as-line-breaks or as a separate comment after you post.

So, where should you begin hunting for hashtags? Unfortunately, the Cambridge Analytica debacle has extended to Facebook’s other properties, including Instagram. It seems like one direct response to this is to limit the number of API calls we can make of IG. This means awesome services like websta.me can’t serve up the same amount of information around hashtags as they once did. That said, Tagboard is one option for content and social media marketers to use. I like to use it to suss out hashtag intent (in answering whether this the right hashtag to use for this post). *Readers: if you’ve got tools you love to find hashtags on IG, add them in the comments below for us, please! Otherwise, your best bet (as far as I know) is to search for hashtags directly in Instagram’s Discover area, under Tags. There, you can see how many times those hashtags have been used (what’s popular?) and then click through to see what photos have been tagged.

Photo tags Beauty brands also take advantage of photo tagging on their posts when they can: if they are featuring a celebrity (like the magnificent Tracee Ellis Ross), they can tag her IG directly onto this post. Not only does this let Tracee (or, more likely, her social media manager) know, but depending on her settings this photo now shows up under her tagged photos on her profile — for her fans to discover. Similarly, if you’re a business selling products and you’ve been approved for shopping on IG, you can also tag your products in your photos so that users can click through directly to their product pages. This is a no-brainer. Just do it.

They talk to their followers. We already know that it’s best practice to engage and respond to followers on social media (within reason), and IG is no different. Onomie, Milk and Glossier all have downright spirited conversations in their photos’ comments sections by prompt fellow ‘grammers to participate in a few ways. They: Host contests for product giveaways, which is an easy way to grow their followers on Instagram while also attracting new, potential customers. Ask their followers questions (“which are your faves?”) or simply prompt them to react to a photo (using emojis in the comments). Share company and product news with their followers, and also answer questions their followers pose in response to that news.

They add stories. IG’s “Stories” feature is another great tool that Onomie, Milk, and Glossier all use. They’re like IG posts, but ephemeral (they only last 24 hours) and do not live in your main feed: users can access these stories from the top of their IG feeds, and from the account’s main icon. In some cases — especially brands selling products — these accounts may choose to “pin” evergreen stories to their IG profiles, so that users can access them beyond the 24-hour lifespan.

Stories are an excellent way to gather additional insights from followers (outside of comments) because you can run polls (with clickable elements) to collect simple data (“Should our next product help alleviate dry or oily skin?”). What’s more is that, depending on users’ notification preferences, stories automatically push notifications to followers’ phone screens. This means that even if a user is not using the app, they will be notified of new, temporary content. If your brand (or your client) isn’t taking advantage of IG’s great marketing tools, it’s time to stop waiting and get ‘gramming. Especially if your target audiences are using the platform, there is no reason not to test out all the ways it allows you to engage its community. Share your favorite IG tools, tips, and accounts below, so that other Moz readers can get inspired. And if you’re passionate about marketing, come join our team, and help me convince more awesome brands to take over Instagram. (JK. Kinda.) Read the full article

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nishal1023-blog · 5 years

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Pt. 3 - Welcome to your #Community

Going back to how communities are formed through hashtags in a positive aspect, these relationships are continuously maintained through posting about and engaging with those particular hashtags. While the #MeToo movement was undoubtedly a much needed change, there could have been the possibility of it not reaching to the extent that it had, had users around the world not continuously posted about the topic and created a community of supporters. Furthermore, let’s take a look at the #WomensMarch. The protest which is now in its third year, was mobilized completely on social media as a counter-movement towards President Trump’s various statements and history of alleged mistreatment against women.

https://www.washingtonpost.com/news/monkey-cage/wp/2019/02/01/the-2019-womens-march-was-bigger-than-you-think/?utm_term=.6bf6a798a775

The march was held the day after President Trump’s inauguration in Washington D.C. and other major cities around the country. The first march in 2017 is still credited to be the largest single-day protest in U.S. history. The impact of the march was felt throughout the world and as a result, continued its prominence on social media, leading to the march being organized in other parts of the world as well, gaining significant media coverage. Additionally, it is interesting to note that both the Women’s March and the #MeToo movement occurred almost simultaneously, creating a worldwide call for women empowerment.

https://www.voanews.com/a/anniversary-of-womens-march-electrified-by-metoo-movement/4216411.html

These movements and protests have shown the true power and reach of social media and how through a simple hashtag, it can bring together people who hold the same ideals. The Women’s March, #MeToo and Time’s Up have created waves in all sectors and has resulted in serious actions being taken.

https://www.vox.com/identities/2018/10/9/17933746/me-too-movement-metoo-brett-kavanaugh-weinstein

https://www.nytimes.com/2017/10/05/us/harvey-weinstein-harassment-allegations.html

The most prominent result of the #MeToo movement was the indictment of renowned Hollywood producer, Harvey Weinstein, although action has also been taken in other film industries as well. For example, India has implemented a new due process within their Actors and Producers Guild for when a claim regarding sexual abuse is filed.

https://www.aljazeera.com/indepth/features/bollywood-metoo-film-industry-tackles-sexual-abuse-taboo-181117231234569.html

https://www.theguardian.com/film/2018/nov/02/bollywoods-metoo-reckoning-we-thought-it-would-take-20-more-years

It is astonishing how a single hashtag can truly make a difference in the world, while at other times, a hashtag is simply added on for a post to be linked to something frivolous.

Sources:

Chenoweth, E., & Pressman, J. (2019, February 01). The 2019 Women's March was bigger than you think. Retrieved from https://www.washingtonpost.com/news/monkey-cage/wp/2019/02/01/the-2019-womens-march-was-bigger-than-you-think/?utm_term=.30092d2c1177

Kantor, J., & Twohey, M. (2017, October 5). Harvey Weinstein Paid Off Sexual Harassment Accusers for Decades. Retrieved from https://www.nytimes.com/2017/10/05/us/harvey-weinstein-harassment-allegations.html

Khandekar, Omkar. (2018, November 18). Bollywood and MeToo: Film industry lifts sexual abuse taboo. Retrieved from https://www.aljazeera.com/indepth/features/bollywood-metoo-film-industry-tackles-sexual-abuse-taboo-181117231234569.html

McCahill, Mike. (2018, November 2). Bollywood's #MeToo reckoning: 'We thought it would take 20 more years'. Retrieved from https://www.theguardian.com/film/2018/nov/02/bollywoods-metoo-reckoning-we-thought-it-would-take-20-more-years

North, Anna (2018, October 11). The #MeToo movement and its evolution, explained. Retrieved from https://www.vox.com/identities/2018/10/9/17933746/me-too-movement-metoo-brett-kavanaugh-weinstein

Presutti, Carolyn. (2018, January 20). Anniversary of Women's March Electrified by #MeToo Movement. Retrieved from https://www.voanews.com/a/anniversary-of-womens-march-electrified-by-metoo-movement/4216411.html

#MeToo WomensMarch TimesUp WomenEmpowerment

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