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#I literally just type the url to your ask pages directly into the browser and send it off to be answered whenever
dustylovelyrun · 4 years
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So, it just occurred to me that I probably should’ve asked this before I started to send out asks, or before STS this week in general, but. 
Are any of you interested in being sent an STS ask from me this week? 
What about STS in general? Just - whenever my brain comes up with a suitably odd question for it?
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foxpeople477 · 3 years
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Building A Web Scraper
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Create A Web Scraper
Web Scraper Google Chrome
Web Scraper Lite
Web Scraper allows you to build Site Maps from different types of selectors. This system makes it possible to tailor data extraction to different site structures. Export data in CSV, XLSX and JSON formats. Build scrapers, scrape sites and export data in CSV format directly from your browser. Use Web Scraper Cloud to export data in CSV, XLSX. It also has a number of built-in extensions for tasks like cookie handling, user-agent spoofing, restricting crawl depth, and others, as well as an API for easily building your own additions. For an introduction to Scrapy, check out the online documentation or one of their many community resources, including an IRC channel, Subreddit, and a. This question is related to link building method i am doing seo for web development company and website has more than 2lac backlinks, majority of backlinks come from social bookmarking, article and press release submission. In this recent penguin 2.0 update, i lost my ranking on majority of keywords. Advanced tactics 1. Customizing web query. Once you create a Web Query, you can customize it to suit your needs. To access Web query properties, right-click on a cell in the query results and choose Edit Query.; When the Web page you’re querying appears, click on the Options button in the upper-right corner of the window to open the dialog box shown in screenshot given below.
What Are Web Scrapers And Benefits Of Using Them?
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A Web Scraper is a data scraping tool that quite literally scrapes or collects data off from websites. Microsoft office for mac catalina. It is the process of extracting information and data from a website, transforming the information on a web-page into a structured format for further analysis. Web Scraper is a term for various methods used to extract and collect information from thousands of websites across the Internet. Generally, you can get rid of copy-pasting work by using the data scrapers. Those who use web scraping tools may be looking to collect certain data to sell to other users or to use for promotional purposes on a website. Web Data Scrapers also called Web data extractors, screen scrapers, or Web harvesters. one of the great things about the online web data scrapers is that they give us the ability to not only identify useful and relevant information but allow us to store that information for later use.
Create A Web Scraper
How To Build Your Own Custom Scraper Without Any Skill And Programming Knowledge?
Modern post boxes uk. Sep 02, 2016 This question is related to link building method i am doing seo for web development company and website has more than 2lac backlinks, majority of backlinks come from social bookmarking, article and press release submission. In this recent penguin 2.0 update, i lost my ranking on majority of keywords.
Web Scraper Google Chrome
If you want to build your own scraper for any website and want to do this without coding then you are lucky you found this article. Making your own web scraper or web crawler is surprisingly easy with the help of this data miner. It can also be surprisingly useful. Now, it is possible to make multiple websites scrapers with a single click of a button with Any Site Scraper and you don’t need any programming for this. Any Site Scraper is the best scraper available on the internet to scrape any website or to build a scraper for multiple websites. Now you don’t need to buy multiple web data extractors to collect data from different websites. If you want to build Yellow Pages Data Extractor, Yelp Data Scraper, Facebook data scraper, Ali Baba web scraper, Olx Scraper, and many web scrapers like these websites then it is all possible with AnySite Scraper. Over, If you want to build your own database from a variety of websites or you want to build your own custom scraper then Online Web Scraper is the best option for you.
Build a Large Database Easily With Any site Scraper
In this modern age of technology, All businesses' success depends on big data and the Businesses that don’t rely on data have a meager chance of success in a data-driven world. One of the best sources of data is the data available publicly online on social media sites and business directories websites and to get this data you have to employ the technique called Web Data Scraping or Data Scraping. Building and maintaining a large number of web scrapers is a very a complex project that like any major project requires planning, personnel, tools, budget, and skills.
Web scraping with django python. Web Scraping using Django and Selenium # django # selenium # webscraping. Muhd Rahiman Feb 25 ・13 min read. This is a mini side project to tinker around with Django and Selenium by web scraping FSKTM course timetable from MAYA UM as part of my self-learning prior to FYP. Automated web scraping with Python and Celery is available here. Making a web scraping application with Python, Celery, and Django here. Django web-scraping. Improve this question. Follow asked Apr 7 '19 at 6:14. User9615577 user9615577. Add a comment 2 Answers Active Oldest Votes. An XHR GET request is sent to the url via requests library. The response object html is. If your using django, set up a form with a text input field for the url on your html page. On submission this url will appear in the POST variables if you've set it up correctly.
Jul 10, 2019 The Switch itself (just the handheld screen) includes a slot for a microSD Card and a USB Type-C Connector. The Nintendo Switch Dock includes two USB 2.0 Ports and a TV Output LED in the front. The 'Switch tax' also applies to many games that had been previously released on other platforms ported later to the Switch, where the Switch game price reflects the original price of the game when it was first released rather than its current price. It is estimated that the cost of Switch games is an average of 10% over other formats. Get the detailed specs for the Nintendo Switch console, the Joy-Con controllers, and more. Switch specs. The S5200-ON is a complete family of switches:12-port, 24-port, and 48-port 25GbE/100GbE ToR switches, 96-port 25GbE/100GbE Middle of Row (MoR)/End of Row (EoR) switch, and a 32-port 100GbE Multi-Rate Spine/Leaf switch. From the compact half-rack width S5212F-ON providing an ideal form factor. Switch resistance is referred to the resistance introduced by the switch into the circuit irrespective of its contact state. The resistance will be extremely high (ideally infinite) when the switch is open and a finite very low value (ideally zero) when the switch is closed. 2: Graph Showing Typical Switch Resistance Pattern.
Web Scraper Lite
You will most likely be hiring a few developers who know-how to build scale-able scrapers and setting up some servers and related infrastructure to run these scrapers without interruption and integrating the data you extract into your business process. You can use full-service professionals such as Anysite Scraper to do all this for you or if you feel brave enough, you can tackle this yourself.
Apr 15, 2021 Currently, you cannot stream Disney Plus on Switch, however, there is a piece of good news for Nintendo Switch users. It seems that Disney lately announced that Disney Plus streaming service will be accessible on Nintendo’s handheld console. The news originates from a presentation slide revealing the new streaming service available on consoles. Disney plus on switch. Mar 15, 2021 Though mentioned earlier, Disney Plus is available on few gaming consoles. Unfortunately, it is not available on Nintendo Switch as of now. Chances are there to bring it in on the future updates as Nintendo Switch is getting popular day by day. Despite the own store by Nintendo switch, it has only a few apps present. No, there is no Disney Plus app on the Nintendo Switch. If you want to stream movies or shows on your Switch, you can instead download the Hulu or YouTube apps. Visit Business Insider's homepage. Nov 30, 2020 Disney Plus is not available on the handheld console. The Switch only offers YouTube and Hulu as of now, not even Netflix. This tells us that the Nintendo Switch is indeed capable of hosting a.
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waqasblog2 · 5 years
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SEO Checklist: Never Forget Anything About SEO Ever Again
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Original Publish Date: May 8, 2015 Most Recent Update: January 16, 2019
Why You Need An SEO Checklist
Yup, never.
Some 8 years back, when I was just starting to get serious with this SEO thing, I scoured the Web for an SEO checklist that would help me remember all these new things that I was learning.
I found nothing.
Besides a list of linking strategies that included profile links, forum signatures and spamming bookmark sites, I never really did find a good one.
It would’ve made it exponentially easier for me to learn SEO if I could have printed out something and marked it off manually back then. I could review it, internalize it and plan out tasks better.
Time traveling to the present day: I snapped out of my unproductive daydream, I put my glass of wine down and I told myself to stop reminiscing about the past.
Then it dawned on me. Why not make one?
That small epiphany became this blog post and infographic. You can also download a bonus printable version at the end of the post, which includes local SEO checklists that aren’t in the infographic.
Click here to download a free SEO checklist that you can print out and use today, whether you are still learning the ropes or already running an SEO campaign. PLUS, bonus local SEO checklists that are not found in the infographic.
Grow your digital presence to get more leads with this FREE newsletter (and free resources)
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Share The Ultimate SEO Checklist Infographic On Your Site
</p><br /> <p><strong>Please include attribution to LeapFroggr.com with this graphic.</strong></p><br /> <p><a href=’https://www.leapfroggr.com/seo-checklist/’><img src=’http://128.199.238.119/wp-content/uploads/2015/05/Ultimate-SEO-Checklist.png’ alt=’The Ultimate SEO Checklist’ width=” border=’0′ /></a></p><br /> <p>
I wanted this SEO checklist infographic to be the longest infographic you’ve ever seen… literally.
I know the stats about how it’s not ideal. How it’s not the best thing to do and how stupid an idea that is to make such a long infographic.
Sometimes, you just need to do something different.
Besides wanting this to be remembered as the longest infographic about SEO ever, I wanted it to be REALLY useful.
There are a lot of people out there that can benefit from this, much like I would have if I am starting all over again today.
So, with that said, let’s get started with some quick explanations of why I think each one is important.
Research
Research is arguably the most boring part of SEO for many, but I personally love it. You have to embrace the research part to get a feel of what you are up against and what you will be doing.
Your whole SEO strategy will depend on your depth of understanding so DO NOT ever skip the research phase.
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Market Research Market research gives you a feel of the whole landscape.
Chances are, you will be working on a more specific website. By doing market research, you open your mind to what’s out there, what they are doing, what’s working for them and so on.
Look around, vertically and horizontally. The information you learn here will come in handy when you start creating your SEO plan and link building strategy.
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Niche Research It’s time to niche it down. Who are you going up against directly? What’s the overall state of the niche when it comes to SEO? What types of results is Google showing you when you search? Local? Maps? Mostly Yelp? Video dominates? Are news sites being shown?
Knowing these will help you prioritize what you need to do to get visibility as soon as possible.
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Competitor Research Who are your direct competitors? What are they doing? How aggro are they?
Compile your direct competitors. Search using the keywords you are targeting on Google and list down all your competitors.
Compile their link profiles, identify which site is getting the most links, note down the link types they have and what their audiences are sharing.
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Keyword Research Now that you have done your competitor research, you can use the data for this phase.
You’ll be able to see the keywords they are ranking for based on the anchor text from their links and you can use tools like SEMRush to find out what other keywords they are ranking for or bidding for.
Compile those keywords and add your target keywords into a list.
Whip out Google’s Keyword Planner, paste the keywords in and watch the magic happen.
You’ll get a ton of suggestions you would have never thought of in the first place.
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Data Gathering Now, it’s time to start compiling the data you’ve researched and gather some actual stats about your website.
Compile the initial keywords and backlinks you’ve acquired from the research you’ve done above. Put them into organized lists.
You also need to answer things like: What’s the current status of your website vs your competitors? How optimized are their websites? How many links do they have now?
You need to activate Google Analytics so you can get data about the site you are working on.
You need to crawl the site you are working so you can have the data by the time you get to the on-page SEO phase.
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Google Search Console
We love today’s version of Google Webmaster Tools. You can get a ton of data simply by using this.
You can:
Check for crawl errors
Check for penalties
Check if the sitemap has been submitted already
Check HTML improvements needed
Check for broken links
Grab all the data you can and fix them now or until you get to the on-page SEO phase.
Bonus: You might also want to submit your site to Bing’s Webmaster Center. Just for the sake of it. Just do it.
On-Page SEO
This often gets the most criticism from die-hard link builders but nowadays, a lot of them have come to accept on-page SEO as a major part of the overall SEO process.
Today, a lot of pages can rank purely from relevance and good on-page SEO work so never neglect it.
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General
For those that are new to SEO, you might not be aware of some of these.
These are best practices that you must apply early on and throughout the life of your website.
The following items are very basic so if you have questions about any of these, please feel free to ask in the comments area.
Start with these:
Add an XML Sitemap
Add Navigation
Add Menus
Use Breadcrumbs
Add a Robots.txt file
Check for Canonical
No-index thin pages – Tags should definitely be no-indexed. Category pages that don’t have unique content should be as well.
Fix all the problems found in Webmaster Tools
Title – ensure keyword presence / check for H1 tag / use long-tail keywords
Check Meta Tags
Fix all pages missing Meta Titles (Stick to 60 characters)
Fix all pages missing Meta Descriptions (Stick to 150 characters or less)
Fix all images missing Alt Text
Check h# tags (e.g. <h1>, <h2>, etc.)  and order them properly.
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Optimize Content
Now it’s time to check your site’s existing content.
For many of you, you will be thrown into a project for big website that’s pretty messed up, with content that has been built over the years.
Do not be afraid to change the content if it will improve it and do not hesitate to cull those worthless pages.
Review Visual Design
Keywords
LSI keywords – Use LSI keywords to make your content more relevant.
Publish the usual static pages (Privacy/Terms/Sitemap/About/Contact/Etc.)
“Try” to keep indexed pages static
Refresh or update your site’s content regularly
Monitor Bounce Rate
Externalize Code (CSS)
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Performance Tweaks
The performance of your website is IMPORTANT, especially in today’s SEO landscape.
Though the Mobilegeddon update has been underwhelming so far, it will become more important as time goes by so fix your website today.
Check multi-browser-friendliness
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URL Optimization
Your URL structure can be easily neglected but it can have a good impact on your rankings and even user re-call.
The best practice is to keep it as short as possible, aim for below 100 characters.
Incorporate primary keywords into the URL
Use absolute URLs
Simplify dynamic URLs with mod_rewrite (Say no to dynamic URLs when possible)
Use 301 redirects for rewritten URLs
Set up non-www to www redirect (or vice versa)
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Using Schema
Less than 30% of the websites out there actually use it. Take advantage of that. Schema is here to stay. It doesn’t mean that it’s useless because Google Authorship is dead.
Though its direct impact to SEO is still not actually “proven” in a concrete way, it’s indirect effects are actually very obvious.
Whatever you believe, like I always say, optimize everything and you will succeed in SEO.
Refine/add markup for possible schema (Official Logo, Articles, etc)
I highly recommend that you check out SEOGadget’s (ok, BuiltVisible, I miss the name…) guide on schema over here.
Off-Page SEO
Clearly the most popular part of SEO is your off-page work, more commonly referred to as link building. It is where you want to spend the bulk of your time besides planning and creating your content.
Some of the strategies below are old-school, some are new and some are really niche specific. If you have question, feel free to ask them in the comments area or you can start a new conversation over here.
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Set Up Brand Alerts Setting up Google Alerts, TalkWalker and Mention are practically staples in any SEO campaign today. Moz also has neat built-in tracking tool, so if you are a subscriber, be sure to make use of that.
The reason you’d want to do this is that you want to know immediately when someone mentions your brand (and any other relevant keywords) anywhere in the Internet.
This allows you to track your reviews, negative press, blog mentions, forum questions and more! You’ll have the chance to get a backlinks by jumping in early and you also get to build better brand loyalty by showing that you care enough to respond to their posts or issues.
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Find Unlinked URL’s and Brand Mentions If you are working on an established site, then chances are, there will be a ton of unlinked mentions out there for you to take.
Tip: There are a lot of ways but start with the simplest method by using Google
Brand -Brand.com (LeapFroggr -leapfroggr.com)
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Competing Company Links Find your competitors, look around vertically and horizontally in your niche and category.
Compile them and check their links. Then go out and get those links. They got it, why can’t you?
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Ranking Competitor Links Search for your target keywords and find those direct-ranking competitors. Chances are, you won’t see a lot of them during your competitor research phase.
Now compile these sites and check their backlinks.
Find Important Links Using Link Intersects Basically, you want to find the links that already link to your competitors.
Why? There’s a higher chance that you can get those links quickly.
You can use Excel after you export your competitor backlinks to see which domains link to them but for those rare SEO’s that don’t really like spreadsheets (like me) – then CognitiveSEO has a tool for it, so does Link Research Tools and as well as Moz.
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Create Social Media Profiles Create your social properties and make sure to put a link back to your website.
If you can’t use them yet, then treat it mainly for branding purposes and to reserve the name when the time comes that you might actually need them.
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Broken Link Building Broken link building is basically a strategy to start a conversation with a webmaster.
You give them something and they might eventually do you a favour. That’s the basic idea.
Knowing that, you can get creative with it. Here’s a great article from Erika about broken link building.
Richard Marriott over at Clambr also put up an awesome tutorial.
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Utilizing Relevant Pinterest Boards Join or ask to get invited on Pinterest Group Boards. PinGroupie is a good place to start.
True, Pinterest links are no-follow for the most part but Pinterest can bring you tons of traffic and visibility.
You will get links that you would never get by doing normal link prospecting. You can even take it a step further and check the people that shared your pin and reach out to them. You can message with people directly in Pinterest now, just in case you haven’t been using it lately.
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Join Expert Roundups Expert roundups are a dime a dozen nowadays and they are getting bigger and bigger each day just to stand out and squeeze out the most social shares.
You don’t have to join all of them but you should join some of them.
For the most part, these are on blogs with their own readership, so it’s a chance for you to get your brand out there and eventually pull in more links.
Oh, you can also be the one to do expert roundups and offer that as part of your outreach. Lots of people will link to it if you use a proper angle for the roundup.
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Guest Posting on Influencer Websites Guest posting is not dead. They should rephrase that.
It’s more like guest posting on blatantly fake blog networks is almost dead.
People keep complaining about it but it really isn’t dead. In fact, it’s more important and more precious now than ever.
Find the right sites, build the right connections and create great content for their audience without over-using anchor text.
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Blog Commenting To Build Relationships
Blog comment links are mostly no-follow. The real value is in the relationships that are formed.
I’ve met a ton of people simply by doing guest commenting and I got connected with new people that eventually linked to me because I took a bit of my spare time to build these relationships.
I met Matt Capala through blog commenting and he has sent business my way and exclusive connections. (Blatant Plug: Buy his book.)
Some relationships are started through email, some are started by joining local networking events and some can be started simply by blog commenting.
If you want to learn by example, my friends Adrienne, Donna, Harleena, Sue, Don, Carol and Ryan are great people to learn from.
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Utilize Quote Directories Sounds funny, but there are many quote directories out there that can be used for links.
Since we are talking about directories, go ahead and look for blog directories, startup directories and niche specific directories. The links can be acquired easily and for the most part, free.
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Get on Sites that Offer Awards If you are running a pet website, then you can find sites that offer awards both locally and internationally. Run a service business? There are plenty of business awards you can join. If you run a blog, go out and find sites that offer blog awards. Run a podcast? There are awards for that, too.
In many cases, being nominated can get you a link already… but do try to win so you can show off the award and get other perks.
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Contribute to Newsletters Consider this as a way for you to get your brand out there. It’s also a way to get targeted traffic and acquire loyal readers.
So where does the SEO part come in? You can find sites that would allow you to publish content exclusively for their subscribers. It’s like guest posting but only through an exclusive list of people.
You can also get on newsletter publishers that publish recommended content each month. Many of their subscribers use the newsletter content when publishing their monthly or weekly link roundups on their own blogs. That’s where your link is going to come from!
As a side benefit, believe it or not, some people will copy the newsletter content directly and paste it on their site.
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Get on Institution Websites Confused? These are also known as .gov and .edu links.
I could talk about hacking their sites, I could talk about manipulating their Moodle platforms and others but…this is sort of a white-hat blog.
The traditional way is to get on their resource page. You can also offer work to them in exchange for a link. One of my older tricks is to track down the student editor and give him beer money.
The .Gov sites will sometimes have forums that give do-follow links. Sometimes you can be a supplier to a project or event depending on your niche. It can open lots of doors for you if you do it the right way.
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Get Links from Local Chamber of Commerce Websites Local CoC websites are plenty but the rules are different for each one.
In most cases, it’s pretty easy to get links from them. Just ask what you want do for them or what their requirements are.
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Don’t Overlook New Bloggers New bloggers are going to look for mentors. They look for people that are already where they want to be. They will ask questions and they will need guidance.
If you have people following you or somebody emails you, do not hesitate to help them out. Relationships built out this way can net you links you will never really get by simply doing prospecting.
Also, when building out your prospecting list, you will encounter new blogs. Do not hesitate to reach out to them. It doesn���t mean that they don’t have readers and it doesn’t mean that the link you’ll get is worthless since they are a PR-0 site.
Often, these bloggers have really die-hard followers that jump on any recommendation they make and these followers are usually bloggers too. Imagine the extra links you’ll get.
Oh, and in time, the link you get will become more important as they become more important in the space.
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Do Guest Podcasting Podcasting is BIG right now and 99% of the time, these podcasters have their own blogs so they can put the show notes there. You don’t have to even start your own podcast.
The idea here is to get on those podcasts. That’s a 100% sure, high quality link.
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Submit to Curating Platforms Curating platforms like Scoop.it can share your content out and link back to you. In many cases, these are no-follow links but they have users of their own. Plus these users that curate have blogs. The things they curate get sent to their blogs and their readers get to find your content because of their referral.
My personal favourite is Flipboard. It has brought me a ton of traffic already and readers actually do stick around.
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Use LinkedIN Pulse I only just started with LinkedIN Pulse but it’s pretty good so far.
The reason isn’t really for the link, but for the brand visibility. You can assume that the people that follow you and see your work on LinkedIN already have their own social presence online. They might also have blogs.
With my few articles so far, I have gotten some new links because they found my site from my LinkedIN posts.
Plus, you can republish your content on LinkedIN Pulse so it’s not really duplicate content. I don’t do this but a lot of other people do. Maybe you should try it out.
For tips, Paul Shapiro made the best article about it (ever) over here at Noah Kagan’s blog.
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Get on Publisher Websites I consider the top tier publishing sites here, such as Entrepreneur, HuffPo, BusinessInsider and more. Depending on your niche, you will find other really big publishers so make sure to get on them.
I also consider the viral sites, like Buzzfeed, under this category. The normal way to get on these sites is to write on their backend and try hard to get your work on the main site. If not, then it won’t really be indexed.
If you want to be creative, my favorite tactic to get on these viral sites is to start from the smaller blogs and work my way up. I spread news or rumors on smaller blogs that I know these viral sites take news from. Once it’s picked up, you push it again on the next level and things will again, snowball from there.
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Find Community Websites Community sites like  and Kingged can give you some good initial traction. You’ll be able to meet new people, share your work, gain visibility and eventually, links.
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Don’t Forget StumbleUpon and Reddit If you look at the StumbleUpon idea, it can look so Web1.0 but it can still bring in good traffic. Their Ad platform is also good if you plan it out right and know how to get it to catch on. Once it does, it will snowball. You’ll get links, one way or another. One of the people I’ve been following since forever is Ross Hudgens. They put out this cool guide about SU that you can check out here.
As for Reddit, it is only getting hotter so people can say whatever they want about how worthless it is for SEO but for me, Reddit has brought my sites tons of traffic and netted me links from hardcore, badass sites. Ain’t too shabby. Plus, it can do this…thanks for the spot Dan.
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Find Uncredited Images It’s inevitable.
People will steal your images. Steal? Sounds harsh. Well, sometimes bloggers just grab it off Google images. It’s a completely innocent thing to do so I understand.
Good thing we know SEO! That practically means a free link in my eyes.
Use Google’s image search and upload a photo. It’ll show you places where the image was used. You can also use Tineye to do this.
Oh, infographic promotion can fall under this as well.
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Submit to Slideshare If you do speaking gigs, present to your company or other groups, then you probably have a collection of slide decks. Simply use sites like Slideshare and share your content there!
Do you create blog posts? Repurpose your blog content into slides!
Need more Slideshare tips and tricks? Then get it from no other but the queen herself, Ana Hoffman from TGC.
Note: You can also submit PDF’s to Slideshare but there are also places to submit PDF’s so you can share your book or whitepaper to the world.
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Get on Magazine and News Sites Local ones will tend to be easier to get featured on to but bigger, global news sites are still possible. It will just take a bit more work and patience.
What I do is to find the editor or a connection to the editor. Once I get introduced, it’s easy to submit a piece and get a piece published.
Joining HARO, which will be mentioned shortly, can also help you get on some of these sites.
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Find Resource Pages Resource pages is one of the oldest plays in the book and it’s still one of my favorites.
Why? Competitors neglect them and I don’t have to worry about content. Easy, relevant links. Boom.
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Join HARO and Participate Help A Reporter Out aka HARO is one of the best ways to get free press.
You get emails with different topics. You reply to the reporter and send an expert direct-to-the-point answer.
HARO isn’t the only game in town, I listed down some of the others here.
Here’s a tip: Use your mail to filter out the daily emails to find relevant phrases or words so you don’t have to check each one.
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Use and Monitor Hashtags like #PRRequest Besides HARO type sites, there are hashtags out there that are used by journalists. It’s a way for them to get stories and participants. You can tweet out your topic with the hashtag or just monitor it.
Again, much like HARO, you need to pick your spots and be patient with this. Once it works for you, it’s gold.
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Do a Link Bait You basically write about something controversial, something timely, something that’s not the norm. Put it out in front of the right people and BAM! You get links!
I covered it a bit more on this post.
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Create Badges This is old school but still effective today, especially for certain niches today.
You create a gimmick badge, you share it to the community with a link back to you to show their support or to brag about their level in the community.
It’s sort of like those blog directories that want you to put their link on your site first to confirm your ownership. Then you forget to remove the badge and you just gave them a free link.
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Find Links Pointing to Your Social Media Account but Not Your Website This is simple yet highly neglected.
By doing a simple backlink check on your own social profiles, you can dig out some pretty easy links.
To take this a step further, compile your competitor’s social accounts and check their links.
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Use a Service? Submit a Testimonial! If you use a service or bought a course or maybe you are a member of a group/newsletter, then you can try to share your learnings, testimonials and results to the owner.
If you are purely in this for the link, which I know you are, then make sure the site you are contacting has a testimonial area.
For a more extensive process, Bryan Harris, THE poster boy, explains this like no other.
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Support Crowd Funding Projects I mentioned it briefly here but I have talked about this on the newsletter pretty extensively in the past.
You basically find crowd funding projects that offer a link from their websites. You support them and get the link when they go live.
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Charities to Support There are tons of charities you can support. Look around your local area and find those with websites.
Of course, you need to be aligned with their vision. >_>
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Q&A Sites Q&A sites are mostly no-follow links but they bring in relevant traffic. They also rank pretty well and can get you spots in Google’s results.
That way, you can get more visibility, new users and eventually, new links.
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Find Forums Forum links are not dead. They are still really nice and they still bring in targeted traffic.
You just need to look for relevant forums and jump into the conversation… or you can manufacture a way to start a conversation and jump in later to pitch your link.
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Google removed my fav filter, which is “discussions” so just for you, here’s my secret. This nifty Chrome plugin.
Note: Just don’t go out there buying mass forum signature and profile links.
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Research How an Author Did it I love this technique because I can sort of see how someone I look up to got to where he is today.
I could see how hard they worked, how they did it, the creativity they showed and more!
I could then do something similar and set myself apart from what he already did.
I talked about this extensively on the newsletter and I mentioned it on my post over here.
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Supplier Websites This is mainly for e-commerce websites where you have suppliers that have sites. Just ask for those links.
If you are a business or a blog and have someone you work with that has a site, then you can also ask for a link from them. Easy, high quality links are always welcome.
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Do Successful Content BETTER As mentioned in my previous post, my go-to strategy when it comes to link building is simply just doing better content than what’s already working out there and get all their links!
It basically means that people are interested and you can get those links.
Brian Dean calls this the Skyscraper Technique so if you want to learn more about this, check out his blog post!
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Comment Scouting Comment scouting is a way for me to simply get ideas from the comments area (be it in my own blog or another blog) and create content for whatever the need I see there.
Then you contact the commenters and commenters on other blog posts with a similar topic.
I am creating a post about this and I’ll be posting it soon. Signup for our newsletter so you never miss an update!
③⓪① Build Category Specific Sites – 301 Them Category pages on a website are probably the hardest pages to get links for. E-commerce sites will benefit from getting links to these pages greatly so one way of getting links is by creating separate websites.
Cultivate them, get them links and then 301 those domains to your main category. #WIN
Since you read all the way here, here are a few bonus strategies that aren’t in the infographic!
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Speaking and Conference Links Volunteer to speak in front of an organization or a conference. That’s almost a guaranteed link.
Does the conference have sponsors? They probably mentioned the conference on their website as well. Ask for a link back to your site!
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Management and Sponsor Links Let’s say you are working on a celebrity’s site, then get a link from her agency’s site. Get links from her sponsors and magazines that mention her.
Are you getting paid to show off products? Get links from your sponsor’s website!
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WikiPedia There are certainly different ways to get WikiPedia links. Knowing a moderator, sheer luck or WikiGrabber.
Use it and find a way to get a link. Don’t forget your etiquette.
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Infographic Links Lastly, infographic promotion. Submit it to directories, reach out to sites that already publish infographic posts or sites that can be granted exclusivity.
It’s really a versatile way to build links so you can get really creative with it.
BTW, if you liked this infographic, please use our embed code that you saw at the bottom of the infographic.
Tell us about it and we’ll help you promote it. We’ll even write a unique intro for you!
Everything Else
Once you get to this point, it’s basically icing on the cake. Most of these are things that can’t be qualified under the categories above.
Some are minor, some are really vital once you start ranking and some are just for maintenance.
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Social Media
I had to start it off with this.
When it comes to discussing social media’s direct effect to SEO, it will almost always be controversial. No matter what people say, social media is a part of our online and offline brands moving forward.
For me, social media does not have a direct effect, but a more indirect one. Actually, there are plenty of indirect ones!
The point of this being included here in the checklist is that you need to make sure that your website is set up properly and linked to your brand’s official social platforms.
Create those social media accounts – these basically help with SEO indirectly as they carry your brand name.
Adding social sharing buttons can potentially help you acquire new users and eventually links.
Link these social media accounts to your website – For example, Google+ can ask you to verify your site and page.
Also, you can use Schema to link your official social profiles.
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Conversion Rate Optimization
CRO, which is an art on it’s own, does have processes that affect your overall SEO. Plus, it doesn’t hurt to convert more of your existing visitors.
Some of the things you need to do are:
Continue to speed up your website
Check your bounce rates
Be sure you don’t cause duplicate content when A/B testing
Track if you are ranking the correct page (that is converting)
Sound familiar? They should be.
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Knowledge Graph
The knowledge graph is still a mystery for many. If your brand is still not an entity within the Knowledge Graph, then you need to start taking some steps to include yourself there.
Start by getting a Freebase account (by the time you read this, Google might have moved over to WikiData)
Check out Andrew Isidoro’s post as well as Krystian Szastok’s post.
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Rank Tracking
Rank tracking is not as talked about as it used to be but if you are serious about your SEO work, then it’s still a must.
The Google Webmaster Tools data you get about your rankings are simply an average of where you place.
If you want more accurate data, be it local or country specific, then you need to track it yourself, be it using software (we use Rank Tracker and Advanced Web Ranking) or one of the many cloud hosted rank tracking tools out there.
Just to throw it in here: I get this question a lot. Does it hurt your ranking if you keep checking the rankings daily? I haven’t seen any evidence of it as I track things pretty aggressively.
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Reputation Management
Skeptical?
Let’s start by mentioning that you need to claim your brand’s identity everywhere. It will save you a ton of time and headaches in the future when the brand you are working on is big enough.
You also need to monitor mentions about your brands either to stop negative things from escalating or get links.
So, can online reputation management be a part of SEO? Definitely.
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Ongoing Server Configuration Checks
Your server will need to be tweaked regularly. Especially as you grow your traffic more and more.
The last thing you want is a slow site or a site that is down for long periods of time.
Things can get misconfigured, it’s just the way it is so doing regular checks are important.
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Other Avenues to Improve Branding Online
You can do more besides traditional link building.
You can build up your brands on different ecosystems that are also crawled by Google.
From YouTube, to Apple and even Amazon. These are all major search engines on their own and building your brand within them can add to your SEO… and they take up space in Google’s results so that’s another bonus for you.
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Keep Up with New Google Guidelines
Google’s guidelines will keep on changing. It’s just the nature of the game.
If you don’t monitor SEO news regularly, make it a point to pick your favorite SEO websites and subscribe to their newsletter (like ours) or RSS feed. Schedule a time in the month to do quick reading sessions to keep yourself up to date.
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Schedule On-Page SEO Checks
As you publish more and more content, things can get lost in the shuffle.
Maybe you don’t have a system in place yet for other authors that publish within your site. Maybe you are just forgetful when it comes to SEO and just want to focus on creating content.
Doing a regular on-page SEO checkup will only help you in the long run so don’t overlook this.
Screaming Frog is our favorite but Google Webmaster Tools can also give you some good data.
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Schedule Regular Backlink Profile Checks
This is probably the most ignored thing EVER. I cannot stress the importance of this especially if you are already working on a popular site or a competitive market.
Things can go wrong rather quickly (penalty/de-indexed) or it can be the reason why your site is being held back from improving in the rankings.
Checking your link profile regularly will help you see what’s wrong. Maybe you are over using your anchor text, maybe somebody is sending you spammy links or maybe you just aren’t doing enough.
I would suggest using and even Google Webmaster Tools when doing link profile checks.
Now Here’s How You Can Put It to Use
As I mentioned earlier in the article, we created a FREE SEO checklist that you can download and print out.
It’s basically a group of printable checklists, including 2 checklists for on-page and off-page local SEO.
Here’s where you can download the checklist:
Grow your digital presence to get more leads with this FREE newsletter (and free resources)
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How to Start an Online Store in 8 Simple Steps (Beginners Guide)
How to Start an Online Store in 8 Simple Steps - Starting an online store is a great business idea for those looking to create a strong online presence for their business, as well to extend their market reach. But, unfortunately, even with such a great idea, so many people find it "a long distance race", to start an online store.
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Yes, I agree to that, it is "a long distance race". However, if you know the right steps to follow to start an online store, you will not only find it easy to start in just a few minutes but also get to grow your business in no time. It is my pleasure to guide you through all these steps to start an online store for your business. Here, I will be more practical guiding you through, with all the necessary information you need to start your online store and grow your business. I like to share this information, because, I know that you would likely want to get your business online, that notwithstanding, your business may be a kind that does not only target your geographic location but the world at large, and getting an online store will yield great benefits. Before we proceed to the next step, How to Start an Online Store. Let me quickly bring to your understanding, the importance of starting an online store.
Importance of Starting an Online Store.
1. Accessibility Today companies of all sizes and industries establish a successful online presence. This is an extremely important factor considering the fact that the Internet never sleeps and every portal you offer online gives your business a virtual showroom open 24 hours a day. This allows potential customers to search for your product or service after business hours and in the privacy of their home. If you sell products, an online store allows you to place an order 24 hours a day to enter a sale as soon as the customer is interested, instead of waiting for the opening of your physical store, by which time, the desire to buy may have passed. 2. Improving Your Brand Image If you do not have an online presence then you can't expect your prospects to take you seriously and you will lose business to competitors that do have an effective online presence. Providing online presence not only gives your customers or clients access to your product or service, but also allows them to "check" your business. Online reviews, your interactions with other customers, and the frequency and quality of your posts help create a positive impression of your business in the mind of a potential buyer, which increases the likelihood of future sales. 3. Target the Global Market With your physical store, you are limited to the number of people who can visit you at any time, not to mention finding you. With a good website, you can literally have thousands, if not tens of thousands even millions of people visiting your online store at once. Imagine the potential of your business if you could expose your products and services to a potentially unlimited number of interested people. This could open up a much-wider-customer-base than relying on face-to-face interactions would. 4. Easier and Extensive Marketing It's a well-known marketing fact that business minded people like to buy but do not like to be sold. A well-written copy of your products or services on your website allows buyers to make a more relaxed and informed buying decision, as opposed to the pressure of a potential aggressive seller. Marketing your business is also easier and more extensive because the electronic format allows for wider, more cost-effective distribution, as opposed to traditional marketing, which typically includes printing and mailing costs. 5. The Internet Was Made for Business Relationship with customers is really important for business success. The Internet helps companies connect with client communication channels and build strong networks. The beauty of the internet lies in the fact that your prospective customers or clients can literally be just a click away from your online store. Through the internet, you can now educate, instruct and solve their problems. You can accept orders and payments and receive them directly to your inbox. The more people who find you online the more leads and sales you will make. No doubt, with these reasons, we are sure you will agree with us that getting your business online that is, starting an online store, will reap great benefits. If this is so, let help you get started!
How to Start an Online Store.
The biggest mistake most users make is not choosing the right platform for their online store. Thankfully, you're here, and you will not be making that mistake If you are thinking about starting an e-commerce business, that is, having your own online store, there are two popular eCommerce platforms that we recommend: Shopify or WooCommerce. Shopify is a fully hosted eCommerce platform that usually starts at $29/ month. It's a powerful eCommerce solution that includes everything you need to create an online store. The downside to Shopify is that it gets quite expensive, and your payment options are limited unless you pay additional fees. This is why most users choose WooCommerce because of the flexibility it offers. WooCommerce is an e-commerce platform built on WordPress. It can be installed using a WordPress plugin or, even better, customize it directly from your web hosting providers, such as Bluehost, Siteground, Hostgator, Namecheap, A2Hosting, and any other provider of your choice. WordPress powers more than 28% of all websites in the world. This shows that creating your online store with WooCommerce is a brilliant idea because millions of entrepreneurs like you have been using this wonderful e-commerce platform, but still, they have never regretted it. With this comparison and points in mind, we are sure you will agree with us that WooCommerce is the best affordable platform to launch your products online. If this is so, let proceed to the next step of starting your online store.
Requirements to Start an Online Store
Below are the core requirements needed. Domain name and Hosting SSL Certificate Premium Theme Premium Plugins Contents (for pages, products' titles and descriptions) Images (for your products and logo) Now that you are aware of the few requirements to start an online store, it's time to set up your online store. Here we go; 1. Choose a Domain Name This is the first thing you need to do if you are intending to create your online store on Woo Commerce, choosing a domain name. A domain name is any name given to a website on the internet. (For example, when you type mmoinstitute.com into your browser to visit the site, that's the website's domain name). Now, it's time to pick a name for your website and make sure that your future readers out there are able to find it. Bluehost offers new customers a free domain name for the first year of their web hosting service. You can also choose the extension to use for your domain name, such as .com, .io, .ai or otherwise. While a .com is still the preferred domain extension, it's becoming less important as time goes on, so don't shy away from other less common domain extensions, especially if they're more affordable. For those of you who cannot claim your first choice of a domain name, take a few minutes to exchange ideas with friends and family. Think aloud and experiment with different words and variations to find the most appropriate domain name for your new site. 2. Pick a reliable hosting service To make your website accessible to other people on the Internet, you need a "host." The host keeps all your website files safe, secure and makes sure that people can access your site when they click on a link or type in your URL. There are tons of web hosting providers to choose from. I recommend Bluehost to anyone wishing to start an online store on WooCommerce because it acts as a one-stop shop for great and affordable hosting, quick and easy registration of your domain name in one swoop. 3. Install WordPress By now, you should be in fantastic shape on your journey to building an online store on WooCommerce. If you still remember, WooCommerce is a WordPress plugin, so it's time we set up WordPress There are several ways to install WordPress by Bluehost, Softaculous, FTP, Localhost, etc. But for this post, we will use Bluehost. After creating your profile on Bluehost, you can log in and start using all the features you have chosen. One of the unique features of Bluehost is that it comes with a one-click installer for WordPress. Instead of playing with files and databases, you can install WordPress and set up your website in minutes.
How to Install WordPress on Bluehost
Choose your preferred hosting page. I recommend the starter package. It offers a lot of speed, performance, features, and storage for your first website. You can move to a more advanced hosting plan as your website grows. You will be prompted to choose a domain name, choose your preferred domain. On the next page that appears, enter your personal information and credit card details. And make your payment. A green button indicating "install" on cPanel from Bluehost, click on the button to start the process. Although not necessary, you will be asked if you want to use your website with or without "www." Before the name of your website (www.YourWebsite.com or YourWebsite.com). If you are unable to decide, you can leave it as it is. It can be easily changed afterward. WordPress installation details such as email ID, username and password can be set. Read and accept all necessary terms and conditions under a license agreement. Then click on install! Once the installation is complete, you will see a clear message at the top stating "Your installation is complete!" And a button showing "View credentials". Clicking this button will take you to a page where you can find your newly installed WordPress login credentials. 4. Add SSL Certificates to your site (for Security) SSL stands for "security sockets layer". It adds a special security layer on your website, so you can accept sensitive information such as credit card numbers and other personal information. This is required for you to accept credit card payments on your website. The URL that appears as "https://" (and, often, also shows a green lock symbol). SSL is quite easy to set up with Bluehost since they offer it as a premium add-on during the payment process when signing up for the hosting. when signing up for the hosting. 5. Install WooCommerce Just log in to your WordPress dashboard. In the dashboard, you will see "Plugins" under "Appearance", click the Plugins item, and then click the Add New option. Search for "WooCommerce" and the WooCommerce plugin should appear as the first result. Click the Install Now button. This will automatically download and install the plugin files and should only take a minute. Once the plugin is installed, you must click the Activation link of the plugin to start using WooCommerce. (You can use the free or premium version). Then you should be prompted to start the setup. It's much easier to follow, so click on the Let's Go button to start. The installer will first ask you if you want WooCommerce to automatically create your key pages for you. These pages include your main store, your shopping cart, your order, and a default customer account page. You really want all these pages, so click Continue. The next step is to set up your store location, currency format, and units of measure. This is important so that your customers know how much you charge and what they get for their money. So make your selections and click Continue. When WooCommerce is activated for the first time, the WooCommerce Setup Wizard helps you set up your shop. Select "Let's go!" To begin. Or select "Not now" if you prefer to manually set up your online store. Set up your store. Now, choose your delivery address. Your next screen is the setup of your payments. If you still cannot afford credit cards, WooCommerce makes it easy to get two of the highest rated online payment services, Stripe and PayPal, by checking the appropriate box (es) yes, you can use both on this screen. When the Payments setup screen is complete, click Continue to access the 'Shipping' setup screen. Your WooCommerce installation is now complete. After the steps above, you can start installing your theme, product information, and additional plugins. 6. Choose a theme and design your online store By now you should be saying, hurray! But, hold on a minute, you know why? If you still remember, we promised you that we're going to help you get started. What we actually meant was that we're going to help you build an eye-catching (attractive) online store, for your business. It's our nature to help you get the best out of your business, so there is absolutely no need to thank us now, let finish it all well. After activating the WooCommerce plugin, you must start with the customization, which begins with the selection of the theme. You can think of a theme as a template for the visual layout of your store, having a good theme makes the design and organization of your site a snap. We do not recommend the use of free themes that have been downloaded on wordpress.org or that have been obtained elsewhere. Because free themes will lack some vital features that you need. You need a premium theme (paid theme). Paid themes are incredibly great and most of these themes are relatively inexpensive, like the one I most recommend, Mythemeshop. Once, you buy a theme, you will own it forever and get all the benefit of excellent support and customization options that come with premium WordPress themes.
How to Install your theme
After downloading your theme, go to your WordPress dashboard In the dashboard, you will see "Appearance", hover on it, sub-menus like theme etc. will appear. Click on theme >>> Add new >>> Upload file. Select the theme file you just downloaded and click Install. Wait a few minutes and the installation will be complete. Finally, "Activate" the theme!
Now let start customizing your theme.
When you uploaded your theme, there is a layout or drawing that you can easily re-edit to your liking. What we mean is that theme developers usually make it easier for users to edit these elements. (i) Name of the Site, Tagline, and Logo Go to your dashboard >>> Appearance >>> Theme >>>> Settings In the theme settings, you can change what you want, but it depends on the theme. Finally, click on "Publish" (ii) Homepage Setup This is very important. If you do not do it, you will not get the desired design. Go to your dashboard >>> Page >>> Add New page Create two new blank pages with the title "Home" and "Blog", publish the pages as they are (blank). Return to your dashboard Go to Settings >> Reading Under Reading Settings, choose "static page" A drop-down menu appears. The first is "Home Page". Under it, select the blank page you created with "home" as the title and proceed in the same way for the "Post page". Click on "save changes" (iii) The Slider Any versatile theme comes with an option for a slider. You can edit slider images by going to your dashboard, locating slider text (it can be Slider Revolution, Unison, etc.), change the images and texts to yours and save it. (iv) The Footer Go to your dashboard Hover on "Appearance" >>> "Widget" Choose the widget you want at the bottom of the page (3 is recommended, for example, "Pages", "Email Newsletter Subscribers", "Collection".) Then save! 7. Adding Products This is the main reason why you are creating an online store, to sell your products. Follow the steps below to add products to your store and start selling. Go to your dashboard Click on Products >>> Add New If you get to the page, you will know the next step because it is self-explanatory. But be sure to use an attractive image as your "Featured image" because it will appear as the image (it will be visible to customers). Write a good title, description and make sure you use keywords in them. Do not forget the keywords in the ALT image title. Put the price etc. Preview it, if it's OK, then "Publish" You are ready to start selling your products. Then, if you have new products, add them and repeat the processes as explained above. 8. Market your online shop Hang in there – you've reached the last section of this bumper guide on how to start an online store. Now, you should be confident enough to shout, I did it! But, before you do that, there's one last piece of the puzzle that hardly anyone will openly talk about: Promotion. Building a successful business online takes more than selecting brands, writing product reviews, and starting selling products online. Even the best business ideas can fail if you do not drive enough traffic to your site (potential visitors). Here is a list of four simple digital marketing strategies that any business owner can implement to help their business grow and make money. Search Engine Optimization (SEO) SEO is a marketing discipline focused on increasing the visibility of the results of organic (unpaid) search engines. SEO covers the technical and creative elements needed to improve rankings, drive traffic and increase awareness in search engines. Making money with digital marketing via SEO is very simple once you get to know the specifics. The main objective of SEO is to increase the visibility of your site in the search field. Each search engine gives a result based on certain keywords or key phrases of the search query typed in the box and the most relevant result arrives at the top. Search Engine Optimization (SEO) is the best partner for any business that wants to reach its target audience without spending a lot of money. In fact, most of today's business ventures such as Airbnb, Amazon, eBay and several others rely on SEO. Focusing on increasing the visibility of your site in organic search engines, (like Google, Bing, Yahoo, etc.), is the best way to drive traffic and attract potential visitors to your site. And all these things can be done effectively using SEO tools like SEMrush. Email Marketing Email marketing is an innovative way of marketing. This is a marketing tool in which an advertiser sends an email to the recipient detailing the products and offers available. It has the potential to reach millions of clients with a click. It's a blend of graphical contents and links that provide the customer with easy purchase and information. This is an easy way to measure customer response and marketing charts of products. A lot of email marketing tools come with the possibility of unsubscribing to eliminate unwanted customers and secure potential buyers. The best part of this type of digital marketing is, the product is advertised to a large audience and it has a far outreach than the traditional method of marketing. Here are some examples of email marketing tools that you can try 1. Contact form 2. Drip 3. SendiBlue 4. ConvertKit 5. Aweber 6. GetResponse 7. Mailchimp Social Media Marketing As an aspiring online entrepreneur, you cannot ignore the impending dominance of social commerce. As the name suggests, it is digital marketing (online marketing) that is performed in social media such as Facebook, Twitter, Instagram, and other social media platforms. Most social media networks have their own data analytics tools that make it easy to create and promote social media marketing campaigns. Due to the continuous dissemination of social media discussions and opinions, there would be an immediate notifiable product and it would also be shared on other platforms, which would help to publicize the product. You can post a marketing campaign on your social media account and make money for the number of campaigns published in your account, and the number of views you get from your friends and campaign performance will ensure you profitable online money making with Digital Marketing. You can also share a post on social media about how to monetize through digital marketing to attract more views and take advantage of them for product advertising. Content Marketing Content marketing refers to the creation and publication of free online content for the purpose of promoting a particular product or service. It is a bridge of information between the consumer and the seller. Content marketing is used in search engine searches. If you are creative and have a strong suit in writing, this is one of the ways to make money from online marketing. When writing content, you must be able to understand the dynamics of the product. Content must be presented in such a way that a layperson can understand and buy the product. So far, you've learned how to start an online store, without spending extra money on website designers. If you are looking to start your online store with WooCommerce, we suggest you follow this guide.
Do not hesitate to hire us if you are still confused or the processes seem too tedious/technical.
Thanks for reading this article and don't forget to share it... Read the full article
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pennsylvania insurance department naic
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How to Start an Online Store in 8 Simple Steps (Beginners Guide)
How to Start an Online Store in 8 Simple Steps - Starting an online store is a great business idea for those looking to create a strong online presence for their business, as well to extend their global reach. But, unfortunately, even with such a great idea, so many people find it "a long distance race", to start an online store.
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Yes, I agree to that, it is "a long distance race". However, if you know the right steps to follow to start an online store, you will not only find it easy to start in just a few minutes but also get to grow your business in no time. It is my pleasure to guide you through all these steps to start an online store for your business. Here, I will be more practical guiding you through, with all the necessary information you need to start your online store and grow your business. I like to share this information, because, I know that you would likely want to get your business online, that notwithstanding, your business may be a kind that does not only target your geographic location but the world at large, and getting an online store will yield great benefits. Before we proceed to the next step, How to Start an Online Store. Let me quickly bring to your understanding, the importance of starting an online store.
Importance of Starting an Online Store.
1. Accessibility Today companies of all sizes and industries establish a successful online presence. This is an extremely important factor considering the fact that the Internet never sleeps and every portal you offer online gives your business a virtual showroom open 24 hours a day. This allows potential customers to search for your product or service after business hours and in the privacy of their home. If you sell products, an online store allows you to place an order 24 hours a day to enter a sale as soon as the customer is interested, instead of waiting for the opening of your physical store, by which time, the desire to buy may have passed. 2. Improving Your Brand Image If you do not have an online presence then you can't expect your prospects to take you seriously and you will lose business to competitors that do have an effective online presence. Providing online presence not only gives your customers or clients access to your product or service, but also allows them to "check" your business. RECOMMENDED: How to Start a Blog in 9 Simple Steps (Beginners Guide) Online reviews, your interactions with other customers, and the frequency and quality of your posts help create a positive impression of your business in the mind of a potential buyer, which increases the likelihood of future sales. 3. Target the Global Market With your physical store, you are limited to the number of people who can visit you at any time, not to mention finding you. With a good website, you can literally have thousands, if not tens of thousands even millions of people visiting your online store at once. Imagine the potential of your business if you could expose your products and services to a potentially unlimited number of interested people. This could open up a much-wider-customer-base than relying on face-to-face interactions would. 4. Easier and Extensive Marketing It's a well-known marketing fact that business minded people like to buy but do not like to be sold. A well-written copy of your products or services on your website allows buyers to make a more relaxed and informed buying decision, as opposed to the pressure of a potential aggressive seller. Marketing your business is also easier and more extensive because the electronic format allows for wider, more cost-effective distribution, as opposed to traditional marketing, which typically includes printing and mailing costs. 5. The Internet Was Made for Business Relationship with customers is really important for business success. The Internet helps companies connect with client communication channels and build strong networks. The beauty of the internet lies in the fact that your prospective customers or clients can literally be just a click away from your online store. Through the internet, you can now educate, instruct and solve their problems. You can accept orders and payments and receive them directly to your inbox. The more people who find you online the more leads and sales you will make. No doubt, with these reasons, we are sure you will agree with us that getting your business online that is, starting an online store, will reap great benefits. If this is so, let help you get started!
How to Start an Online Store.
The biggest mistake most users make is not choosing the right platform for their online store. Thankfully, you're here, and you will not be making that mistake If you are thinking about starting an e-commerce business, that is, having your own online store, there are two popular eCommerce platforms that we recommend: Shopify or WooCommerce. Shopify is a fully hosted eCommerce platform that usually starts at $29/ month. It's a powerful eCommerce solution that includes everything you need to create an online store. The downside to Shopify is that it gets quite expensive, and your payment options are limited unless you pay additional fees. This is why most users choose WooCommerce because of the flexibility it offers. WooCommerce is an e-commerce platform built on WordPress. It can be installed using a WordPress plugin or, even better, customize it directly from your web hosting providers, such as Bluehost, Siteground, Hostgator, Namecheap, A2Hosting, and any other provider of your choice. WordPress powers more than 28% of all websites in the world. This shows that creating your online store with WooCommerce is a brilliant idea because millions of entrepreneurs like you have been using this wonderful e-commerce platform, but still, they have never regretted it. With this comparison and points in mind, we are sure you will agree with us that WooCommerce is the best affordable platform to launch your products online. If this is so, let proceed to the next step of starting your online store.
Requirements to Start an Online Store
Below are the core requirements needed. Domain name and Hosting SSL Certificate Premium Theme Premium Plugins Contents (for pages, products' titles and descriptions) Images (for your products and logo) Now that you are aware of the few requirements to start an online store, it's time to set up your online store. Here we go; 1. Choose a Domain Name This is the first thing you need to do if you are intending to create your online store on Woo Commerce, choosing a domain name. A domain name is any name given to a website on the internet. (For example, when you type mmoinstitute.com into your browser to visit the site, that's the website's domain name). Now, it's time to pick a name for your website and make sure that your future readers out there are able to find it. Bluehost offers new customers a free domain name for the first year of their web hosting service. You can also choose the extension to use for your domain name, such as .com, .io, .ai or otherwise. While a .com is still the preferred domain extension, it's becoming less important as time goes on, so don't shy away from other less common domain extensions, especially if they're more affordable. For those of you who cannot claim your first choice of a domain name, take a few hours to exchange ideas with friends and family. Think aloud and experiment with different words and variations to find the most appropriate domain name for your new site. 2. Pick a reliable hosting service To make your website accessible to other people on the Internet, you need a "host." The host keeps all your website files safe, secure and makes sure that people can access your site when they click on a link or type in your URL. There are tons of web hosting providers to choose from. I recommend Bluehost to anyone wishing to start an online store on WooCommerce because it acts as a one-stop shop for great and affordable hosting, quick and easy registration of your domain name in one swoop. 3. Install WordPress By now, you should be in fantastic shape on your journey to building an online store on WooCommerce. If you still remember, WooCommerce is a WordPress plugin, so it's time we set up WordPress There are several ways to install WordPress by Bluehost, Softaculous, FTP, Localhost, etc. But for this post, we will use Bluehost. After creating your profile on Bluehost, you can log in and start using all the features you have chosen. One of the unique features of Bluehost is that it comes with a one-click installer for WordPress. Instead of playing with files and databases, you can install WordPress and set up your website in minutes.
How to Install WordPress on Bluehost
Choose your preferred hosting page. I recommend the starter package. It offers a lot of speed, performance, features, and storage for your first website. You can move to a more advanced hosting plan as your website grows. You will be prompted to choose a domain name, choose your preferred domain. On the next page that appears, enter your personal information and credit card details. And make your payment. A green button indicating "install" on cPanel from Bluehost, click on the button to start the process. Although not necessary, you will be asked if you want to use your website with or without "www." Before the name of your website (www.YourWebsite.com or YourWebsite.com). If you are unable to decide, you can leave it as it is. It can be easily changed afterward. WordPress installation details such as email ID, username and password can be set. Read and accept all necessary terms and conditions under a license agreement. Then click on install! Once the installation is complete, you will see a clear message at the top stating "Your installation is complete!" And a button showing "View credentials". Clicking this button will take you to a page where you can find your newly installed WordPress login credentials. 4. Add SSL Certificates to your site (for Security) SSL stands for "security sockets layer". It adds a special security layer on your website, so you can accept sensitive information such as credit card numbers and other personal information. This is required for you to accept credit card payments on your website. The URL that appears as "https://" (and, often, also shows a green lock symbol). SSL is quite easy to set up with Bluehost since they offer it as a premium add-on during the payment process when signing up for the hosting. when signing up for the hosting. 5. Install WooCommerce Just log in to your WordPress dashboard. In the dashboard, you will see "Plugins" under "Appearance", click the Plugins item, and then click the Add New option. Search for "WooCommerce" and the WooCommerce plugin should appear as the first result. Click the Install Now button. This will automatically download and install the plugin files and should only take a minute. Once the plugin is installed, you must click the Activation link of the plugin to start using WooCommerce. (You can use the free or premium version). Then you should be prompted to start the setup. It's much easier to follow, so click on the Let's Go button to start. The installer will first ask you if you want WooCommerce to automatically create your key pages for you. These pages include your main store, your shopping cart, your order, and a default customer account page. You really want all these pages, so click Continue. The next step is to set up your store location, currency format, and units of measure. This is important so that your customers know how much you charge and what they get for their money. So make your selections and click Continue. When WooCommerce is activated for the first time, the WooCommerce Setup Wizard helps you set up your shop. Select "Let's go!" To begin. Or select "Not now" if you prefer to manually set up your online store. Set up your store. Now, choose your delivery address. Your next screen is the setup of your payments. If you still cannot afford credit cards, WooCommerce makes it easy to get two of the highest rated online payment services, Stripe and PayPal, by checking the appropriate box (es) yes, you can use both on this screen. When the Payments setup screen is complete, click Continue to access the 'Shipping' setup screen. Your WooCommerce installation is now complete. After the steps above, you can start installing your theme, product information, and additional plugins. 6. Choose a theme and design your online store By now you should be saying, hurray! But, hold on a minute, you know why? If you still remember, we promised you that we're going to help you get started. What we actually meant was that we're going to help you build an eye-catching (attractive) online store, for your business. It's our nature to help you get the best out of your business, so there is absolutely no need to thank us now, let finish it all well. After activating the WooCommerce plugin, you must start with the customization, which begins with the selection of the theme. You can think of a theme as a template for the visual layout of your store, having a good theme makes the design and organization of your site a snap. We do not recommend the use of free themes that have been downloaded on wordpress.org or that have been obtained elsewhere. Because free themes will lack some vital features that you need. You need a premium theme (paid theme). Paid themes are incredibly great and most of these themes are relatively inexpensive, like the one I most recommend, Happythemes. Once, you buy a theme, you will own it forever and get all the benefit of excellent support and customization options that come with premium WordPress themes.
How to Install your theme
After downloading your theme, go to your WordPress dashboard In the dashboard, you will see "Appearance", hover on it, sub-menus like theme etc. will appear. Click on theme >>> Add new >>> Upload file. Select the theme file you just downloaded and click Install. Wait a few minutes and the installation will be complete. Finally, "Activate" the theme!
Now let start customizing your theme.
When you uploaded your theme, there is a layout or drawing that you can easily re-edit to your liking. What we mean is that theme developers usually make it easier for users to edit these elements. (i) Name of the Site, Tagline, and Logo Go to your dashboard >>> Appearance >>> Theme >>>> Settings In the theme settings, you can change what you want, but it depends on the theme. Finally, click on "Publish" (ii) Homepage Setup This is very important. If you do not do it, you will not get the desired design. Go to your dashboard >>> Page >>> Add New page Create two new blank pages with the title "Home" and "Blog", publish the pages as they are (blank). Return to your dashboard Go to Settings >> Reading Under Reading Settings, choose "static page" A drop-down menu appears. The first is "Home Page". Under it, select the blank page you created with "home" as the title and proceed in the same way for the "Post page". Click on "save changes" (iii) The Slider Any versatile theme comes with an option for a slider. You can edit slider images by going to your dashboard, locating slider text (it can be Slider Revolution, Unison, etc.), change the images and texts to yours and save it. (iv) The Footer Go to your dashboard Hover on "Appearance" >>> "Widget" Choose the widget you want at the bottom of the page (3 is recommended, for example, "Pages", "Email Newsletter Subscribers", "Collection".) Then save! 7. Adding Products This is the real thing and that's why you're creating an online store. However, don't be intimidated. It is so simple, just follow the steps below. Go to your dashboard Click on Products >>> Add New If you get to the page, you will know the next step because it is self-explanatory. But be sure to use an attractive image as your "Featured image" because it will appear as the image (it will be visible to customers). Write a good title, description and make sure you use keywords in them. Do not forget the keywords in the ALT image title. Put the price etc. Preview it, if it's OK, then "Publish" 8. Market your online shop Hang in there – you've reached the last section of this bumper guide on how to start an online store. Now, you should be confident enough to shout, I did it! But, before you do that, there's one last piece of the puzzle that hardly anyone will openly talk about: Promotion. Building a successful business online takes more than selecting brands, writing product reviews, and starting selling products online. Even the best business ideas can fail if you do not drive enough traffic to your site (attracting visitors). Here is a list of four simple digital marketing (online marketing) strategies that any business owner can implement to help their business grow and make money. Search Engine Optimization (SEO) SEO is a marketing discipline focused on increasing the visibility of the results of organic (unpaid) search engines. SEO covers the technical and creative elements needed to improve rankings, drive traffic and increase awareness in search engines. Making money with digital marketing (Online marketing) via SEO is very simple once you get to know the specifics. The main objective of SEO is to increase the visibility of your site in the search field. Each search engine gives a result based on certain keywords or key phrases of the search query typed in the box and the most relevant result arrives at the top. Search Engine Optimization (SEO) is the best partner for any business that wants to reach its target audience without spending a lot of money. In fact, most of today's business ventures such as Airbnb, Amazon, eBay and several others rely on SEO. Email Marketing Email marketing is an innovative way of marketing. This is a marketing tool in which an advertiser sends an email to the recipient detailing the products and offers available. It has the potential to reach millions of clients with a click, the best way to build a relationship with potential customers in an intimate way. It's a blend of graphical content and links that provide the customer with easy purchase and information. This is an easy way to measure customer response and marketing charts of products. A lot of email marketing tools come with the possibility of unsubscribing to eliminate unwanted customers and secure potential buyers. The best part of this type of digital marketing is, the product is advertised to a large audience and it has a far outreach than the traditional method of marketing. Social Media Marketing As an aspiring online entrepreneur, you cannot ignore the impending dominance of social commerce. As the name suggests, it is digital marketing (online marketing) that is performed in social media such as Facebook, Twitter, Instagram, and other social media platforms. Most social media networks have their own data analytics tools that make it easy to create and promote social media marketing campaigns. Due to the continuous dissemination of social media discussions and opinions, there would be an immediate notifiable product and it would also be shared on other platforms, which would help to publicize the product. You can post a marketing campaign on your social media account and make money for the number of campaigns published in your account, and the number of views you get from your friends and campaign performance will ensure you profitable online money making with Digital Marketing. You can also share a post on social media about how to monetize through digital marketing to attract more views and take advantage of them for product advertising. Content Marketing Content marketing refers to the creation and publication of free online content for the purpose of promoting a particular product or service. It is a bridge of information between the consumer and the seller. Content marketing is used in search engine searches. If you are creative and have a strong suit in writing, this is one of the ways to make money from online marketing. When writing content, you must be able to understand the dynamics of the product. Content must be presented in such a way that a layperson can understand and buy the product. So far, you've learned how to start an online store, without spending extra money on website designers. If you are looking to start your online store with WooCommerce, we suggest you follow this guide.
Good luck!
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How to Start an Online Store in 8 Simple Steps (Beginners Guide)
How to Start an Online Store in 8 Simple Steps - Starting an online store is a great business idea for those looking to create a strong online presence for their business, as well to extend their global reach. But, unfortunately, even with such a great idea, so many people find it "a long distance race", to start an online store.
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Yes, I agree to that, it is "a long distance race". However, if you know the right steps to follow to start an online store, you will not only find it easy to start in just a few minutes but also get to grow your business in no time. It is my pleasure to guide you through all these steps to start an online store for your business. Here, I will be more practical guiding you through, with all the necessary information you need to start your online store and grow your business. I like to share this information, because, I know that you would likely want to get your business online, that notwithstanding, your business may be a kind that does not only target your geographic location but the world at large, and getting an online store will yield great benefits. Before we proceed to the next step, How to Start an Online Store. Let me quickly bring to your understanding, the importance of starting an online store.
Importance of Starting an Online Store.
1. Accessibility Today companies of all sizes and industries establish a successful online presence. This is an extremely important factor considering the fact that the Internet never sleeps and every portal you offer online gives your business a virtual showroom open 24 hours a day. This allows potential customers to search for your product or service after business hours and in the privacy of their home. If you sell products, an online store allows you to place an order 24 hours a day to enter a sale as soon as the customer is interested, instead of waiting for the opening of your physical store, by which time, the desire to buy may have passed. 2. Improving Your Brand Image If you do not have an online presence then you can't expect your prospects to take you seriously and you will lose business to competitors that do have an effective online presence. Providing online presence not only gives your customers or clients access to your product or service, but also allows them to "check" your business. Online reviews, your interactions with other customers, and the frequency and quality of your posts help create a positive impression of your business in the mind of a potential buyer, which increases the likelihood of future sales. 3. Target the Global Market With your physical store, you are limited to the number of people who can visit you at any time, not to mention finding you. With a good website, you can literally have thousands, if not tens of thousands even millions of people visiting your online store at once. Imagine the potential of your business if you could expose your products and services to a potentially unlimited number of interested people. This could open up a much-wider-customer-base than relying on face-to-face interactions would. 4. Easier and Extensive Marketing It's a well-known marketing fact that business minded people like to buy but do not like to be sold. A well-written copy of your products or services on your website allows buyers to make a more relaxed and informed buying decision, as opposed to the pressure of a potential aggressive seller. Marketing your business is also easier and more extensive because the electronic format allows for wider, more cost-effective distribution, as opposed to traditional marketing, which typically includes printing and mailing costs. 5. The Internet Was Made for Business Relationship with customers is really important for business success. The Internet helps companies connect with client communication channels and build strong networks. The beauty of the internet lies in the fact that your prospective customers or clients can literally be just a click away from your online store. Through the internet, you can now educate, instruct and solve their problems. You can accept orders and payments and receive them directly to your inbox. The more people who find you online the more leads and sales you will make. No doubt, with these reasons, we are sure you will agree with us that getting your business online that is, starting an online store, will reap great benefits. If this is so, let help you get started!
How to Start an Online Store.
The biggest mistake most users make is not choosing the right platform for their online store. Thankfully, you're here, and you will not be making that mistake If you are thinking about starting an e-commerce business, that is, having your own online store, there are two popular eCommerce platforms that we recommend: Shopify or WooCommerce. Shopify is a fully hosted eCommerce platform that usually starts at $29/ month. It's a powerful eCommerce solution that includes everything you need to create an online store. The downside to Shopify is that it gets quite expensive, and your payment options are limited unless you pay additional fees. This is why most users choose WooCommerce because of the flexibility it offers. WooCommerce is an e-commerce platform built on WordPress. It can be installed using a WordPress plugin or, even better, customize it directly from your web hosting providers, such as Bluehost, Siteground, Hostgator, Namecheap, A2Hosting, and any other provider of your choice. WordPress powers more than 28% of all websites in the world. This shows that creating your online store with WooCommerce is a brilliant idea because millions of entrepreneurs like you have been using this wonderful e-commerce platform, but still, they have never regretted it. With this comparison and points in mind, we are sure you will agree with us that WooCommerce is the best affordable platform to launch your products online. If this is so, let proceed to the next step of starting your online store.
Requirements to Start an Online Store
Below are the core requirements needed. Domain name and Hosting SSL Certificate Premium Theme Premium Plugins Contents (for pages, products' titles and descriptions) Images (for your products and logo) Now that you are aware of the few requirements to start an online store, it's time to set up your online store. Here we go; 1. Choose a Domain Name This is the first thing you need to do if you are intending to create your online store on Woo Commerce, choosing a domain name. A domain name is any name given to a website on the internet. (For example, when you type mmoinstitute.com into your browser to visit the site, that's the website's domain name). Now, it's time to pick a name for your website and make sure that your future readers out there are able to find it. Bluehost offers new customers a free domain name for the first year of their web hosting service. You can also choose the extension to use for your domain name, such as .com, .io, .ai or otherwise. While a .com is still the preferred domain extension, it's becoming less important as time goes on, so don't shy away from other less common domain extensions, especially if they're more affordable. For those of you who cannot claim your first choice of a domain name, take a few hours to exchange ideas with friends and family. Think aloud and experiment with different words and variations to find the most appropriate domain name for your new site. 2. Pick a reliable hosting service To make your website accessible to other people on the Internet, you need a "host." The host keeps all your website files safe, secure and makes sure that people can access your site when they click on a link or type in your URL. There are tons of web hosting providers to choose from. We recommend Bluehost to anyone wishing to start an online store on WooCommerce because it acts as a one-stop shop for great and affordable hosting, quick and easy registration of your domain name in one swoop. 3. Install WordPress By now, you should be in fantastic shape on your journey to building an online store on WooCommerce. If you still remember, WooCommerce is a WordPress plugin, so it's time we set up WordPress There are several ways to install WordPress by Bluehost, Softaculous, FTP, Localhost, etc. But for this post, we will use Bluehost. After creating your profile on Bluehost, you can log in and start using all the features you have chosen. One of the unique features of Bluehost is that it comes with a one-click installer for WordPress. Instead of playing with files and databases, you can install WordPress and set up your website in minutes.
How to Install WordPress on Bluehost
Choose your preferred hosting page. We recommend the starter package. It offers a lot of speed, performance, features, and storage for your first website. You can move to a more advanced hosting plan as your website grows. You will be prompted to choose a domain name, choose your preferred domain. On the next page that appears, enter your personal information and credit card details. And make your payment. A green button indicating "install" on cPanel from Bluehost, click on the button to start the process. Although not necessary, you will be asked if you want to use your website with or without "www." Before the name of your website (www.YourWebsite.com or YourWebsite.com). If you are unable to decide, you can leave it as it is. It can be easily changed afterward. WordPress installation details such as email ID, username and password can be set. Read and accept all necessary terms and conditions under a license agreement. Then click on install! Once the installation is complete, you will see a clear message at the top stating "Your installation is complete!" And a button showing "View credentials". Clicking this button will take you to a page where you can find your newly installed WordPress login credentials. 4. Add SSL Certificates to your site (for Security) SSL stands for "security sockets layer". It adds a special security layer on your website, so you can accept sensitive information such as credit card numbers and other personal information. This is required for you to accept credit card payments on your website. The URL that appears as "https://" (and, often, also shows a green lock symbol). SSL is quite easy to set up with Bluehost since they offer it as a premium add-on during the payment process when signing up for the hosting. when signing up for the hosting. 5. Install WooCommerce Just log in to your WordPress dashboard. In the dashboard, you will see "Plugins" under "Appearance", click the Plugins item, and then click the Add New option. Search for "WooCommerce" and the WooCommerce plugin should appear as the first result. Click the Install Now button. This will automatically download and install the plugin files and should only take a minute. Once the plugin is installed, you must click the Activation link of the plugin to start using WooCommerce. (You can use the free or premium version). Then you should be prompted to start the setup. It's much easier to follow, so click on the Let's Go button to start. The installer will first ask you if you want WooCommerce to automatically create your key pages for you. These pages include your main store, your shopping cart, your order, and a default customer account page. You really want all these pages, so click Continue. The next step is to set up your store location, currency format, and units of measure. This is important so that your customers know how much you charge and what they get for their money. So make your selections and click Continue. When WooCommerce is activated for the first time, the WooCommerce Setup Wizard helps you set up your shop. Select "Let's go!" To begin. Or select "Not now" if you prefer to manually set up your online store. Set up your store. Now, choose your delivery address. Your next screen is the setup of your payments. If you still cannot afford credit cards, WooCommerce makes it easy to get two of the highest rated online payment services, Stripe and PayPal, by checking the appropriate box (es) yes, you can use both on this screen. When the Payments setup screen is complete, click Continue to access the 'Shipping' setup screen. Your WooCommerce installation is now complete. After the steps above, you can start installing your theme, product information, and additional plugins. 6. Choose a theme and design your online store By now you should be saying, hurray! But, hold on a minute, you know why? If you still remember, we promised you that we're going to help you get started. What we actually meant was that we're going to help you build an eye-catching (attractive) online store, for your business. It's our nature to help you get the best out of your business, so there is absolutely no need to thank us now, let finish it all well. After activating the WooCommerce plugin, you must start with the customization, which begins with the selection of the theme. You can think of a theme as a template for the visual layout of your store, having a good theme makes the design and organization of your site a snap. We do not recommend the use of free themes that have been downloaded on wordpress.org or that have been obtained elsewhere. Because free themes will lack some vital features that you need. You need a premium theme (paid theme). Paid themes are incredibly great and most of these themes are relatively inexpensive, like the one I most recommend, Happythemes. Once, you buy a theme, you will own it forever and get all the benefit of excellent support and customization options that come with premium WordPress themes.
How to Install your theme
After downloading your theme, go to your WordPress dashboard In the dashboard, you will see "Appearance", hover on it, sub-menus like theme etc. will appear. Click on theme >>> Add new >>> Upload file. Select the theme file you just downloaded and click Install. Wait a few minutes and the installation will be complete. Finally, "Activate" the theme!
Now let start customizing your theme.
When you uploaded your theme, there is a layout or drawing that you can easily re-edit to your liking. What we mean is that theme developers usually make it easier for users to edit these elements. (i) Name of the Site, Tagline, and Logo Go to your dashboard >>> Appearance >>> Theme >>>> Settings In the theme settings, you can change what you want, but it depends on the theme. Finally, click on "Publish" (ii) Homepage Setup This is very important. If you do not do it, you will not get the desired design. Go to your dashboard >>> Page >>> Add New page Create two new blank pages with the title "Home" and "Blog", publish the pages as they are (blank). Return to your dashboard Go to Settings >> Reading Under Reading Settings, choose "static page" A drop-down menu appears. The first is "Home Page". Under it, select the blank page you created with "home" as the title and proceed in the same way for the "Post page". Click on "save changes" (iii) The Slider Any versatile theme comes with an option for a slider. You can edit slider images by going to your dashboard, locating slider text (it can be Slider Revolution, Unison, etc.), change the images and texts to yours and save it. (iv) The Footer Go to your dashboard Hover on "Appearance" >>> "Widget" Choose the widget you want at the bottom of the page (3 is recommended, for example, "Pages", "Email Newsletter Subscribers", "Collection".) Then save! 7. Adding Products This is the real thing and that's why you're creating an online store. However, don't be intimidated. It is so simple, just follow the steps below. Go to your dashboard Click on Products >>> Add New If you get to the page, you will know the next step because it is self-explanatory. But be sure to use an attractive image as your "Featured image" because it will appear as the image (it will be visible to customers). Write a good title, description and make sure you use keywords in them. Do not forget the keywords in the ALT image title. Put the price etc. Preview it, if it's OK, then "Publish" 8. Market your online shop Hang in there – you've reached the last section of this bumper guide on how to start an online store. Now, you should be confident enough to shout, I did it! But, before you do that, there's one last piece of the puzzle that hardly anyone will openly talk about: Promotion. Building a successful business online takes more than selecting brands, writing product reviews, and starting selling products online. Even the best business ideas can fail if you do not drive enough traffic to your site (attracting visitors). Here is a list of four simple digital marketing (online marketing) strategies that any business owner can implement to help their business grow and make money. Search Engine Optimization (SEO) SEO is a marketing discipline focused on increasing the visibility of the results of organic (unpaid) search engines. SEO covers the technical and creative elements needed to improve rankings, drive traffic and increase awareness in search engines. Making money with digital marketing (Online marketing) via SEO is very simple once you get to know the specifics. The main objective of SEO is to increase the visibility of your site in the search field. Each search engine gives a result based on certain keywords or key phrases of the search query typed in the box and the most relevant result arrives at the top. Search Engine Optimization (SEO) is the best partner for any business that wants to reach its target audience without spending a lot of money. In fact, most of today's business ventures such as Airbnb, Amazon, eBay and several others rely on SEO. Email Marketing Email marketing is an innovative way of marketing. This is a marketing tool in which an advertiser sends an email to the recipient detailing the products and offers available. It has the potential to reach millions of clients with a click, the best way to build a relationship with potential customers in an intimate way. It's a blend of graphical content and links that provide the customer with easy purchase and information. This is an easy way to measure customer response and marketing charts of products. A lot of email marketing tools come with the possibility of unsubscribing to eliminate unwanted customers and secure potential buyers. The best part of this type of digital marketing is, the product is advertised to a large audience and it has a far outreach than the traditional method of marketing. Social Media Marketing As an aspiring online entrepreneur, you cannot ignore the impending dominance of social commerce. As the name suggests, it is digital marketing (online marketing) that is performed in social media such as Facebook, Twitter, Instagram, and other social media platforms. Most social media networks have their own data analytics tools that make it easy to create and promote social media marketing campaigns. Due to the continuous dissemination of social media discussions and opinions, there would be an immediate notifiable product and it would also be shared on other platforms, which would help to publicize the product. You can post a marketing campaign on your social media account and make money for the number of campaigns published in your account, and the number of views you get from your friends and campaign performance will ensure you profitable online money making with Digital Marketing. You can also share a post on social media about how to monetize through digital marketing to attract more views and take advantage of them for product advertising. Content Marketing Content marketing refers to the creation and publication of free online content for the purpose of promoting a particular product or service. It is a bridge of information between the consumer and the seller. Content marketing is used in search engine searches. If you are creative and have a strong suit in writing, this is one of the ways to make money from online marketing. When writing content, you must be able to understand the dynamics of the product. Content must be presented in such a way that a layperson can understand and buy the product. So far, you've learned how to start an online store, without spending extra money on website designers. If you are looking to start your online store with WooCommerce, we suggest you follow this guide.
Good luck!
Read the full article
0 notes