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#New Glarus Brewing Company
corneliaavenue · 2 months
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Shout out to everyone from Wisconsin. Currently at New Glarus brewing company tour having the time of my life. I love your state for its beer and cheese curds
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nerdysquirrel · 2 years
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OK STORY TIME gather round kids to hear the tale of me and Jensen at autos
So I made this Radio Company art poster, which I’m stupid proud of. Also I brought a six pack of Spotted Cow (local beer from my home state of Wisconsin) because Jensen the brewery owner deserves to know what a good Wisconsin local brew tastes like. (I was lugging that beer around in my backpack all fucking day like a pack mule)
So I get up to the front of the line and give the poster to his handler. She slides it across the table to him and he stops to take a long look at it. Then starts smiling. “This is really cool!” he said.
“Thanks!” I said. “I made it.”
“You did?” Then he pulled out his phone. “Can I take a picture of this?”
“Well,” I said, “I have a copy of it, if you’d like.”
Jensen blinked and went “Oh! Well. That’s even better!” He took the copy and gave it to his handler.
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“I also have beer,” I said, and set the six pack on the table. “If you want that.”
And Jensen just got this gleeful glint in his eye. “Oh, no,” he said, totally deadpan, while pulling it towards himself, “I couldn’t possibly accept beer. No, no, I hate that stuff.”
My favorite part was when the handler asked me, “do you want him to just take one bottle?”
I just laughed and said “no you can have the whole thing if you want. Share it with whoever.”
So they seemed excited about that. Jensen asked where it was from and I explained it’s a local place in Wisconsin (New Glarus Brewing Company for those interested.)
I said that I’m not a big beer person, to which he responded “yeah I’m not either” 😆 Such a liar.
Anyway that’s my Jensen auto story and I gotta say, even though I’m not a big beer drinker, I’d absolutely sit down and have one with that guy.
Edit: Link to another (far less G rated) con story involving Misha and a necktie 😳
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frieschs · 12 days
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Check out this listing I just added to my Poshmark closet: NEW 90s Heileman Old Style Beer Mirror Eastern Wild Turkey Wildlife Bar Sign VTG.
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miwisconsin · 2 years
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Monona Terrace celebra sus 25 años
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Este domingo 24 de Julio desde las 6:30pm-9:45pm el Monona Terrace estará echando la casa por la ventana para celebrar sus 25 años. La celebración que fue pospuesta por condiciones climáticas, tendrá varias agrupaciones locales, presentación de danzas, helados y postres, y finalizando con un espectacular show de drones sobre el lago Monona. La celebración llamada “Building on a Dream” (Construyendo sobre un sueño) tendrá esta agenda de artistas: - 5:30 pm Extra Crispy Brass Band (Olin Terrace) - 6:30 pm Dynamic Badgerettes Dance Team - 7:00 pm Orquesta MAS- Madison All Stars - 8:00 pm DJ Pain 1 - 8:30 pm The People Brothers Band - 9:30 pm Lake Monona Drone Light Show La entrada es gratis, pero el parqueadero es limitado a la capacidad existente. Monona Terrace’s 25th Aniversario es presentado por W. Jerome Frautschi y Pleasant Rowland Frautschi con apoyo adicional de American Transmission Company, Monona Catering, Destination Madison, Findorff, Friends of Monona Terrace, Madison Gas and Electric, American Family Insurance, News 3 Now, New Glarus Brewing Company, and Leinenkugel’s. Para información adicional puede visitar este link Read the full article
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jansse64 · 4 years
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Week 1 - About me
Hello, I am Michael Janssen. I am a sophomore here at the University of Wisconsin – Milwaukee. I am a Design and Visual Communications Major. I am not originally from Milwaukee. I grew up in a small town called New Glarus, WI. Most people will recognize us from the New Glarus Brewing Company. I took this class because it is a required class for my major. I have a good amount of design experience. I took a graphic design class in high school twice. I also took Digital Arts: Culture, Theory, Practice last year in the fall. I had both the lecture and the lab. Through my classes in high school and college, I have become proficient in Adobe Photoshop and Adobe Illustrator. In high school, I was a part of my school’s art club. One of my projects was designing a new logo for the school’s golf team. They still are currently using my logo to this day. Outside of school, I have many varying interests. Of course, I enjoy art in many different mediums. My favorite medium that I do most often is drawing. My favorite thing to draw is comic book characters. I also have used acrylic paint, watercolor paint, I have sculpted, I have painted custom shoes and I have tried many other mediums either through a class or on my own time. I really love comic books and everything that has to do with superheroes. I love superhero movies and TV shows. I also enjoy other geeky things like Star Wars, Harry Potter, and many others. One of my other big interests is sports. I am a fan of the Wisconsin sports teams such as the Packers, Bucks, Badgers, and Brewers. I enjoy playing basketball in my free time. In high school, I played varsity basketball for my school. During my senior year, my team won state and I wasn't happy with the proposed design of the state champion shirt. So, I came up with a different design and it became the design that was used.  Now every time I see someone wearing that shirt I feel a sense of pride since it was my design.  
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amerivex-blog · 4 years
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11 U.S. Cities Perfect for a Weekend Getaway
The Way to spend time: Cover as much as you can of the 1,200-acre Balboa Park, spend a day on Coronado Island, and finish each night with a sunset at Sunset Cliffs. Eat your fill of California burritos in Nico's Mexican Food, and drink your plenty of beer from breweries including Ballast Point, Mike Hess, Stone Brewing, and AleSmith. Proceed south of the border, too, with Turista Libre, which takes travelers to hyper-local areas in Tijuana and Valle de Guadalupe.
Denver, Colorado
The Way to spend your time: After checking into the Art Hotel, spend a day at the seven-story Denver Art Museum with Monet's Le Bassin des Nympheas and Paul Klee's Palace Partially Destroyed, followed by a meal at Avelina. On day two, take advantage of this recently revived Winter Park Express Ski Train, which goes from downtown Denver to Front Range's Winter Park Resort in two hours. Come warmer weather, head 16 kilometers west of downtown Denver to the almost 900-acre Red Rocks Park, that has miles of hiking trails, sandstone cliffs, and also a geologically shaped amphitheater that's hosted everyone from The Beatles to Stevie Nicks.
New Orleans, Louisiana
The Way to spend your time: Eat Shaya and Brennan's, each of which left our best restaurants in the entire word list, along with the latter of which has been firmly entrenched in the French Quarter as 1942. Crush a bag of beignets at Morning Call, which has considerably shorter lines compared to Cafe Du Monde--and pristine City Park views. When the sun sets, go beyond Bourbon Street, also do not miss music-driven evenings on Frenchmen Street, which has the Big Easy's most celebrated jazz.
Philadelphia, Pennsylvania
How to spend your time day in Fishtown, namely to wait in line for Pizzeria Beddia and crawl out of microbrewery into a microbrewery. A day of walking: Wander along North 3rd Street (duck into Art in the Age of Mechanical Reproduction) and East Passyunk (play a 60-minute' Escape the 80s' match ) before dinner in Michael Solomonov's Dizengoff or Zahav, where you'll dip into some of the best hummus in the nation. Finish at Hop Sing Laundromat, a somewhat-hidden cocktail bar and a rite of passage.
Baltimore, Maryland
The Way to spend your time: Eat your Way out of a new restaurant to the next before (shh) everybody puts in on the key: think Argentinean empanadas at Bar Vasquez; seafood risotto in Cosima; tea-smoked duck breast in Gunther & Co., and barbecue-flavored ice cream out of meals hallway R. House. Stroll off the moments across the historic Inner Harbor, and hop in an hour-long tour, by boat, of what has been deemed among the most underrated cities in the U.S. Catch a show at the gorgeous, refurbished Hippodrome Theatre. Allot three hours to the Baltimore Museum of Art, and get lost in Lexington Market, that will be like the Pike Place Market of Baltimore--if Pike Place was open since 1782, that's.
Portland, Maine
The Way to invest your time: Take the ferry to Peaks Island. Eat your weight in lobster rolls at Portland Lobster Company, and make sure to also hit Central Provisions, The Honey Paw, and Eventide Oyster Co., the"oyster bar of your dreams." (More than a dozen local craft breweries including Allagash and Rising Tide supply the drink; if you're sick of beer, attempt Portland Hunt & Alpine Club.) Walk panoramic Fore Street. Hop on a bicycle for a 6.5-mile flat loop of Portland, which sits on a peninsula, or spend a day" hiking" 70 miles of the increased city through Portland Trails. Push into Portland Head Light, a still-operational light station that has occupied its place five kilometers south of town because of 1791.
Nashville, Tennessee
How to spend your time: Start the day with a cup of house-roasted coffee at Crema. Shop 12 South for a souvenir: a customized pair of jeans from Imogene + willie, maybe, or handcrafted objects from White's Mercantile, a modern twist in an old-time general store curated by Hank Williams's granddaughter Holly. Eat sexy chicken from Hattie B. Honkytonk on Second Avenue at Robert's Western World, or Remain in the Gulch for bluegrass at The Station Inn. Spend two hours in the Frist Museum for Visual Arts, which was Nashville's central post office.
Charleston, S.C.
How to spend your own time: Take a walking tour of 18th-century architecture, and pick your preferred Georgian mansion from Rainbow Row or The Battery. Read a book under the 1,000-year-old, 1,700-square-foot Angel Oak Tree, and nap on the beach of Sullivan's Island. Make a booking at Husk. Possessing a fried chicken sandwich (or 3 ) in Leon's Oyster Shop--it's been known to make even the most severe vegetarian drop off the wagon, and no doubt contributed to Charleston being voted the most magnificent little city in the U.S. To burn those calories, walk into the middle of the Ravenel Bridge (1.25 miles) for sunset over the Cooper River--or say, hey, I'm on vacation, and have a cocktail on the roof of this Dewberry instead. Once the evening has entirely fallen, head within the centuries-old Dock Street Theatre for local and Broadway touring productions.
Minneapolis, Minnesota
The Way to spend your own time: Create artsy Lyndale, one of Airbnb's hottest areas of 2017, your foundation. Pay homage to hometown hero Prince in Paisley Park Museum one afternoon, or browse where the musician himself often shopped for music at indie store Electric Fetus. Lake hop: Lake Harriet, Lake CalhounLake, and Lake of the Isles are connected. Beer from Surly Brewing Company, dessert from Milkjam Creamery, and James-Beard award-winning Minnesotan cuisine in The Bachelor Farmer. Spend a couple of hours at the Walker Art Center, one of the nation's most excellent contemporary art museums. The American Swedish Institute is much more fun than it seems; and the Jucy Lucy from Matt's Bar--a beef patty with a core of molten cheese--is much better than it looks, intentional misspellings apart from
Madison, Wisconsin
The Way to spend your time: Bike 12 miles around Lake Monona. Make such as a Badger and wander some of those 20-plus miles of paths at the UW Arboretum (or, in winter, ski, snowshoe, or increase them), until filling up on fried cheese curds and Ale Asylum in Dotty Dumpling's Dowry. Take a 40-minute road trip to visit the New Glarus Brewing Company, which only awakens in Wisconsin. Take a 50-minute street trip to the shore and Ice-Age rock formations of the Driftless region. Get your art fix at the Chazen Museum of Art and the stunning, glass-walled Madison Museum of Contemporary Art. Shop in the Saturday morning farmers' market on Capitol Square, reportedly the largest producer-only farmers' market in the nation. Eat dinner at Estrellón, and spare room for the Basque cake.
Louisville, Kentucky
How to spend time a sexy brown in The Brown Hotel. Walk the Old Louisville neighborhood, which allegedly has the most extensive collection of Victorian homes in the country. Pay tribute to The Louisville Lip in the Muhammad Ali Center. Take a trip to Maker's Mark and dip your bottle of Kentucky bourbon. Pop from the Speed Art Museum, fresh off a $50 million renovation and expansion. Do not miss a performance from the LGBT theater troupe Pandora Productions.
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I found this in the breast pocket of the flannel shirt I’m wearing, a shirt that has been washed since the last time I drank a New Glarus. This feels like a very particular Midwestern experience.
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research-blogs · 2 years
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Fruit Beer Market Study Report Based on Trends , Top Key Vendor , Share , Future Growth And Outlook Till 2027
The global fruit beer market size is expected to reach USD 379.5 million by 2027, exhibiting a CAGR of 4.5% over the forecast period, according to a new report by Grand View Research, Inc. Growing popularity of alcohol free beer among millennials as an occasional drink during after-office hours and weekends is expected to remain a favorable factor for the industry growth over the next few years.
In terms of flavor, the market is bifurcated into peach, raspberry, cherry, apricot, and others. Raspberry flavored beer accounted for the largest share of 29.9% in 2019 owing to high popularity of this fruit flavor among young consumers. Cherry flavored beer is expected to expand at the fastest CAGR of 5.1% over the forecast period owing to high popularity of this fruit flavor among female consumers. Moreover, increasing product availability at supermarkets and hypermarkets is expected to contribute to the segment growth.
On-trade sales channel accounted for a share of 65.4% in 2019. Growing trend of socializing at bars, pubs, and liquor lounges owing to availability of a variety of options is a major factor driving the sale of fruit beer through on-trade distribution channel. Increasing number of microbreweries across the world is also expected to drive the on-trade channel segment.
Off-trade distribution channel is expected to expand at the fastest CAGR of 5.1% over the forecast period. Increasing product availability at hypermarkets is a main factor driving the sales of fruit beer through off-trade channel. Furthermore, increasing number of hypermarkets in economies, such as India, China, and Brazil, is expected to contribute to the segment growth.
View detailed insights @ https://bit.ly/3Ia2Ywj
Fruit Beer Market Report Highlights
· In terms of flavor, the raspberry segment was valued at USD 79.8 million in 2019. It is expected to witness significant growth in the coming years as a result of growing popularity of raspberry flavor among consumers
· Off-trade distribution channel is expected to expand at the highest CAGR of 5.1% over the forecast period. Increasing availability of the product at affordable prices through off-trade distribution channel will boost the segment growth
· Asia Pacific is expected to exhibit the fastest CAGR of 6.3% from 2020 to 2027 due to growing popularity of alcohol-free beer among the youth population of countries, including China and India
· Key industry players of fruit beer market include Jester King, New Glarus Brewing Company, Allagash Brewing Company, SIREN CRAFT BREW, Founders Brewing Co., New Belgium Brewing Company, Anchor Brewing, The Golden Road, and SIXPOINT BREWERY.
Get Sample PDF Copy @ https://bit.ly/3d1iImZ
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wineanddinosaur · 2 years
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The Two New Glarus-es: Viewing a Unicorn Brewery From Beyond Wisconsin’s Borders
This October, VinePair is celebrating our second annual American Beer Month. From beer style basics to unexpected trends (pickle beer, anyone?), to historical deep dives and new developments in package design, expect an exploration of all that’s happening in breweries and taprooms across the United States all month long.
Wisconsin’s New Glarus Brewing Company is, by any estimation, one of the most successful craft breweries in American history. It is one of the oldest (born in 1993) and one of the biggest (the 12th largest craft brewer in 2020 and 21st overall brewery, per the Brewers Association).
These figures are all the more astonishing when one considers the brewery’s famously ironclad commitment to sell no beer outside the boundaries of Wisconsin.
Think about that: Duvel Moortgat and Canarchy amalgamated their way into the Top 10. Boston Beer Co. floats on pontoons of seltzer and hard tea. Breweries like Bells, Stone, and Sierra Nevada earn their way in with nearly nationwide sales. New Glarus does that with beer alone, in the confines of the nation’s 20th most populous state.
New Glarus is no less than a brewing unicorn, one perfect specimen of a brewery that opened at the right time, in the right place, for the right people, in the right beer-drinking culture, with the right beers. Still, somehow, beyond the borders of America’s Dairyland, it’s barely a blip on the radar. It is a hype vacuum, with a ’90s-era website and no major social media footprint (it only just joined Twitter last year when a gift shop worker asked if it could start one) for simply being the best damn brewery in Wisconsin.
And yet, there isn’t just the one New Glarus Brewing Company. Philosophically, there are actually two.
One is the New Glarus every Wisconsin resident knows; the brewery that makes the wonderfully fluffy farmhouse ale Spotted Cow and picture-perfect pale ale Moon Man. The brewery that makes the beers that are available at every pizza tavern and gas station beer cave and convenience store cooler in Wisconsin.
This second, smaller but still powerful New Glarus is the one that exists in the minds of the residents of bordering states like Illinois, Iowa, and Minnesota. The New Glarus that’s just out of reach for the day-to-day drinker, the brewery that makes thousands of barrels of beer per year just for the people across an invisible line on the ground. On that side, they get all they want. It’s explicitly just for them. Over here on the other side? We beg for them to branch out beyond Wisconsin, and co-owner Deb Carey looks back and whispers, “No.”
Ubiquitous though it may be to the residents within the Cheddar Curtain, this version of New Glarus is adored, desired, and mythologized well beyond the boundaries of a normal brewery. Tell a beer drinker from Chicago that you’re driving to Indiana or Michigan and they’ll say, “Have a nice time.” Tell someone from Chicago that you’re going to be in Wisconsin for 15 minutes that afternoon and they’ll say, “Can you pick me up some Staghorn? And a 12-pack of Two Women? And some Totally Naked if you have room?”
Name another brewery with that kind of power. If you think any beer’s scarcity hype is unjustified in 2021, know that some of America’s original hype beers call the rolling hills of Southwest Wisconsin their home.
How do I know this? Because I, a born-and-raised Chicagoland-ian (western suburbs through my early 20s and 15 years in the city proper) am an admitted, avowed New Glarus acolyte. I have made trips to the Woodman’s grocery store in Kenosha, Wis., for the express purpose of purchasing New Glarus beer and I have dragged my wife to the New Glarus beer garden on my birthday as though it were a pilgrimage. I have raved as much about their simply perfect Zwickelbier and Fat Squirrel as I have about their richly complex Oud Bruin and their Scream IIPA, which somehow tastes magically like an Orange Crush in beer form.
So when I tell you that New Glarus is, to some beer drinkers around the Great Lakes states, just a bit akin to a cult, know that I tell you from a place of relative confidence.
Am I the outlier? Is my taste for inaccessible beer skewing my impressions of what the brewery means to people beyond the Wisconsin state line?
Infinitely more of an authority on New Glarus itself is Dan Carey, co-owner, brewmaster, and creator of the hundreds of beers that the brewery has produced over the decades. “Of course we’re flattered,” he says of drinkers like me. “It’s nice when people choose our beer and we’re flattered wherever they’re from.”
That said, their beer beyond their borders isn’t a huge concern to him and his wife and co-owner, Deb Carey.
“We’ve never really done a study on that, although certainly we know how much beer is sold in every account that we have around the state,” Dan says. “Places like Mars Cheese Castle or some of the places outside of Minneapolis do very well for us. But frankly, my instinct is that it’s not a large part of our business.”
When I ask whether the decision to turn to a Wisconsin-only footprint (following some infamous initial attempts at Chicago distribution in the early 2000s) had, in fact, contributed to a New Glarus mythology among drinkers, I do get a bit of affirmation. “Well, certainly there’s some bit of human nature to that,” Carey says.
“I think I would be fibbing if I did not say that. Certainly there’s merit to that but … if it is the key to success then everybody would be doing it. It’s like the tail wagging the dog. Success is not tied to the scarcity of the beer, but the scarcity of the beer is an outcome. And I think I know of no other brewers that are doing this, at least in the United States.”
Scarcity and Ubiquity
This much is true: In terms of a large-scale operation, only Short’s Brewing in Michigan comes to mind when thinking of an avowed state-specific footprint, being all in on Michigan Only, Michigan Forever — until they weren’t, citing the increased competition in the beer market.
“I see it in Germany, which we sort of identify with more than the American craft brewers. Most of our competitors, I see their beer in 50 states. I see it in [places like] Temple Bar in Dublin,” Dan says. “Of course, the human mind is such that it’s accepted that that’s how business is done. But … my God, that’s crazy when you think about it. If we sold in 50 states and six countries, that’s a different business. We become a different company.”
But what about the accounts that make the orders from that company, and watch the beer go out their front door and across the state lines? Tyrrell Gaffer has been the owner and manager of the Historic Casanova Liquor Store in Hudson, Wis. — just steps from the Mississippi River across from Minnesota — since purchasing the store in 2002. According to Gaffer, roughly half of its New Glarus sales are going right across the state line.
“It’s funny because it’s not just Minnesota, it’s regionally — we get a ton of travel from all over,” Gaffer says. “We get a lot of snowbirds up here that bring it back down so it’s going all over the place, but it’s at least half, 50 percent moving out of Wisconsin … if not more.”
In part, the ubiquity of New Glarus in Wisconsin contributes to that, Gaffer says. “Our [Wisconsin] regulars, they know the brand, it’s at every gas station, on tap at every bar. It’s just always around.”
Not only is New Glarus a major draw for out-of-state drinkers, but no other out-of-state brand has the same hold. “I probably have 10, 15 brands that aren’t available in Minnesota,” Gaffer says, “but no one’s buying cases to bring back. But New Glarus is always … Jesus, of our 22 [cooler] doors, two full doors are New Glarus and one of them’s just 24-packs of cans and bottles.”
Justin Ludeman is in a similar role as the liquor manager for Woodman’s Food Market in Kenosha, whose department is so large it makes up its own wing of the building. There’s plenty of Chicago traffic coming in for New Glarus beers (which it keeps smartly stacked in tall piles near the front of the building), says Ludeman.
“We do quite a good chunk,” he says. “Maybe like 10, 15 percent. The scarcity of it definitely drives demand, so that’s a huge pull. I mean it’s a nice solid brewery, though. It wouldn’t be so big if they didn’t do a good job.”
Other factors are admittedly at play. Taxes on beer in Wisconsin are about one-fourth of those in Illinois, so folks on the border naturally gravitate north due to that as well. But the lure of the Spotted Cow is still strong: “A lot of times people just grab a couple cases, but we’ve seen people come through and load up three shopping carts sometimes,” Ludeman says. “It’s a really good beer, so yeah, it’s going to be sought out. And the scarcity only drives it a little bit more.”
To Gaffer, scarcity is one aspect of the Careys’ success, but it’s also the role that New Glarus has come to play for a large generation of drinkers coming up around Wisconsin. “It’s always been our gateway to craft beer. Spotted Cow is the gateway into it, and then their seasonals fit the next level, so they can work from Spotted Cow up into a pale ale or a bock or something, a nut brown. Something that’s still craft but it’s not a double-hazy-IPA kind of thing.” Gaffer says. “And then they do their high-end fruit beers and double IPAs in 4-packs, which is another tier for them. So it’s kind of a gateway into craft.”
Beyond the unimpeachable quality of the beer, I asked Dan Carey if he attributed their intra-Wisconsin success to any other right-state, right-time factor. “Wisconsin has always been beer-centric, not necessarily craft-beer-centric but beer-centric in a kind of a Germanic way,” he says, “[but] I would argue the contrary: that our ability to succeed was simply due to our tenaciousness.”
He adds: “We have a saying that is painted around the top of our brew house that says, ‘Let me tell you the secret that has led me to my goals: my strength lies solely in my tenacity,’ which comes from Louis Pasteur. I would argue that it wasn’t so much luck, being in the right place at the right time, but just that … we’re fighters. We don’t give up. We never stop. I don’t know how else to describe it but it’s not been easy. We both have our scars.”
Near the end of our conversation, I wanted to know if there was ever a point at which the Careys started to see the needle tick upward in their Wisconsin takeover, or if there was a moment they could look at as being able to say, “This thing might work out.”
“What we were desperately trying to do was get back to the amount of money Dan had made at Anheuser-Busch [where he previously worked as a production supervisor] and that took us a solid 10 years, I think,” Deb says, “with both of us working to replace his income with insurance. So that is probably about the time that we started to say, ‘Hmm, I think we’re going to be OK.’”
Deb Carey insists that “market dominance [has] never, ever, ever, ever, and will never be a goal. I cannot explain it, no one’s gonna believe it, but I do not care about money. It’s not how I run the business.”
The John Galt of Breweries? Or the Anti-Galt?
Which is, in fact, a hard thing to believe, living in a hyper-capitalistic society where, as the last decade progressed, more and more breweries seemed to be opening for money first, craft second.
And yet, there’s something Randian about moving to a remote valley in the countryside, setting up shop, doing the one thing you love and doing better than nearly anyone else in the world, then letting everyone else beat their way to your door. (In fact, that’s pretty much the end of “Atlas Shrugged.”) Lest I imply that New Glarus has anything in common with Paul Ryan, there’s thankfully a bit more acknowledgement of other people’s humanity in the Careys story.
“For me, it’s about taking care of the people: checking in with my wholesalers, making sure retailers are happy, [and if they’re] having a problem in those areas, I walk around in my brain trying to think, “How can I solve this problem for them,” Deb says. “It’s me and others trying to be a servant leader. If I can make this wholesaler successful, if I can make this retailer in this area, if I can help the bar owners … then I’m going to help myself.”
Part of that caretaking has led to conflict: A lawsuit was recently filed by three of New Glarus’s original investors, claiming that the Careys (per WPR) were “keeping annual profits from them” and “used the company’s profits to invest in outside projects that only the Carey family financially benefits from, including the formation of Sugar River Distillery.”
In response, Deb Carey filed a defamation suit against the law firm representing the investors, plus 50 other unnamed individuals and media outlets in order to (according to the AP) push back on the “exaggerations that were sent out in the press release.”
As Carey tells VinePair, the original conflict was over lost profits and other finances during the Covid shutdown; the brewery is only now working toward reopening its beer garden after closing in early 2020. In order to keep employees working, Carey says, they moved the hospitality team over to production roles — a necessary pivot for many craft breweries during the pandemic.
“We kept everybody at their 40 hours so that no one lost any pay or benefits, and really that is exactly the fight that happened at the investor meeting,” Deb Carey says, explaining that arguments over PPP funding and layoffs also came into play.
“I’m not trying to work over the employees or the wholesalers, but I’m also not going to let them work us over. And that’s a weird balance,” she says. “And I mean, frankly, that is the crux of the whole lawsuit that’s happening right now. It’s really fascinating. So I just think, ‘Well, OK,  whatever. I’m right. I will win this one, too, but whatever. Bring it.’”
New Glarus also operates under an ESOP (Employee Stock Ownership Plan) and has since 2015, which the original investors allege (according to the Milwaukee Journal Sentinel) “is a mechanism to support artificially low share valuation.”
In a followup email to VinePair, Deb Carey passes along one final very interesting detail, which she discovered due to the pandemic. According to Carey, “During Covid tourism was at a standstill and border stores reflected their losses. We estimate out-of-state sales count for 1.5 to 2 percent of our overall sales.” With that, let’s run the numbers!
New Glarus produces 250,000 barrels of beer per year, which means as much as 5,000 barrels of New Glarus beer is being muled out of state. At roughly 1.6 million individual beers, that means the equivalent one full case of beer leaves the state every 7 minutes, or a single 12-ounce bottle every 19 seconds. Every hour, every day, of every year. Not an inconsiderate amount of beer.
In fact, according to an estimate provided by Bart Watson, economist at the Brewers Association, fewer than 5 percent of breweries in America make over 5,000 barrels of beer each year. Which means that if the New Glarus beer that travels across the Wisconsin border represented its own brewery, that alone would be bigger than 95 percent of American craft breweries.
If you’ve made it this far down the page, you’ve probably spent nearly as much time as I have trying to figure out what the magic pixie dust is that made New Glarus what it is. It turns out, it’s really not much of a secret at all.
“Decisions are very, very easy for us because they’re not about … the bottom dollar, they’re about what’s best for the taste of the beer, and what’s best for our employees and the community,” Dan Carey says. “What Debbie says is that ‘Most people don’t see good luck because it arrives dressed in coveralls.’ We’ve worked 30 years, 60 hours a week, fist-fighting our way through this to be an ‘overnight success,’ and I’m sure a lot of brewers have done that. But the difference is, we stayed laser focused; never changed our direction. So when you march forward for 30 years you go pretty far if you keep going in the same direction.”
Show up, do the work, try to take care of people first, don’t chase the money, and sometimes it works out that you make a product that resonates with people. And sometimes, that product is a fluffy, fruity farmhouse ale with a dancing cow on the label.
The article The Two New Glarus-es: Viewing a Unicorn Brewery From Beyond Wisconsin’s Borders appeared first on VinePair.
source https://vinepair.com/articles/new-glarus-brewery-wisconsin/
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Big Beer or Craft Beer?
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Beer is a large part of the American Culture. The music industry and advertisements paint a picture of having an ice-cold beer after a long day at work or drinking one outside on a hot day by the beach. Almost always, friends are around and everyone is having a good time. Many people drink beer at bars, at home, or at a friend’s house. But is the beer they are drinking actually good? Or, is it possible have they never had a good beer? Big beer companies like Miller-Coors and Budweiser are destroying the craft beer industry. Most people will swear by one particular kind of beer. My mom swears she loves Bud Light. However, I would bet money that if I did an experiment with her and blocked the labels of the beer before she drank it, she would not be able to taste the difference. Experiments like this have been done before with random people and they have found those exact results. Beer from the Big Beer companies essentially all taste the same.
           Some people got fed up with drinking watered down beer so they started brewing their own. This started the craft beer industry. They started brewing beer the right way and adding more hops, spices and their own ingredients to make a variety of delicious beers. This has directed a huge hit to Big Beer’s sales. Miller and Coors have teamed up to create Miller-Coors and Budweiser has started undermining craft brewers. Budweiser has started purchasing craft breweries in order to stay on top. They keep a close eye on craft breweries that will not give in and sell. With these companies, Budweiser does something that could be seen as spiteful. If a craft brewer releases a new flavor of beer, such as an apple ale, and that drink is doing well in the market, they will release their own apple ale. It will be cheaper than the craft beer and they also will not put as much time and effort in the ale to make it taste good. Therefore, people will buy Bud’s apple ale because it is cheaper and they recognize the name. They will then not like it and then not want to try the craft beer’s ale. This deters craft breweries from making their own unique concoctions.
           Big Beer still dominates the market. Budweiser makes up forty-six and a half percent of the United States market and Miller-Coors make up about twenty-seven percent of the market share. Craft beer, wine and spirits make up the last twenty-six and a half percent of the market in the United States. Slowly and steadily craft beer’s market share is rising. Consumers are starting to realize that beer does not have to taste watered down. I once heard someone say “I never believe people when they tell me they do not like beer. I just think they have not found the right kind yet.” I think this is something that craft brewers have taken advantage of. Many people say they are not fans of beer or would rather drink anything but beer. Putting a fruity twist on a light beer is a good way for craft breweries to put their twist on beer while pleasing everyone. Big beer companies have started doing this as well. Budweiser created the Lime-a-rita, a twist on a classic margarita. They have expanded that to include many more flavors as well. They have priced these inexpensively, and made them easily accessible to consumers. This is another example of big beer companies undermining the craft beer industry.
           When people try the flavored beer that the big beer companies make and end up not liking them, they will not try the craft brewer’s product that is also the same flavor. Craft brewers take time to their products taste amazing. They put in hours and hours of work to ensure that the beverages they put out are top notch and are tasty. This causes their prices to be higher than those of big beer companies like Miller-Coors and Budweiser. Consumers that are on a budget will not go out of their way to buy craft beer. This is a huge hit to the craft beer industry. College students that cannot afford to buy good, pricey beer are not going to purchase their product. Most of my friends that drink beer drink Pabst Blue Ribbon or Natural Light. I personally think that these beers taste like garbage water. I understand why my friends buy it though. It is very cheap. Sometimes a thirty pack is less than fifteen dollars. Craft beer is more expensive at restaurants as well. A glass of Bud light might only cost three dollars where as a glass of downtown brown ale from the Pearl Street Brewery might be more like seven dollars. The difference in taste is worth the more expensive price.
           Big beer companies also control the distribution channels in most places. Beer is distributed by a three-tier system. This essentially means that craft brewers rely on distributors to distribute their products to local grocery stores, gas stations, bars and liquor stores. Distributors are usually employed by big beer companies. Therefore, they have the option on whether they want to or do not want to carry the craft beer on their trucks. Craft breweries do not have the ability to distribute their products themselves because it is illegal in most parts of the United States. If a distributor does not want to carry their products they are essentially out of luck and need to think of another way to get their products to the consumers. Big beer companies not only share a majority of the market but they control most of the distribution as well. This creates tension within the beer industry.
With craft beer on the rise, craft breweries have started offering fun extra things that entice the consumer to start drinking their products. Craft breweries often give tours of their facilities open to the public. I, myself, have toured the Turtle Stack Brewery. It is a local and newer craft brewery located in downtown La Crosse. It just opened its doors a few years ago and already has seen a rise in demand for their products. Because they are a smaller brewery, they are having a hard time keeping up with their demand. Their beer is featured on several local restaurants menus. They sell to these restaurants by the barrel and are responsible for their own distribution. They said that many of these restaurants often demand several barrels a year. Since the Turtle Stack Brewery is small they struggle with keeping up on the demand of their different beers. They are selective with the restaurants they provide their products too. Most of their consumers come in to the brewery and purchase their beer in the store. La Crosse is a town that is centered around drinking so having two local craft breweries, Turtle Stack and Pearl Street Brewery, adds to the aesthetic of the large town. The Pearl Street Brewery is another local La Crosse brewery. They are larger and have been around for many years. Their most popular beer is the Downtown Brown Pale Ale.
Many consumers avoid craft beer because they believe it is all hops and IPA is the only kind available. This is not true. Crafter brewers add hops to their drinks to add flavor that big beer companies do not have because they are so watered down. There are many craft beers that are light and similar, yet better, than the big beer company’s drinks. New Glarus Spotted Cow is the perfect example of this. It is a light beer and it tastes so much better than a regular bud light or Miller-Coors. Not all craft beers are hoppy and heavy. Some people really like the taste of IPA beer drinks. For me they are too heavy and little sour. I prefer light beer that has a sort of fruity finish to it like the Summer Shandy from Leinenkugel. Craft beers have a variety of flavors and a range of light to heavy beers. Many people have not tried craft beer because they stick to what they know. However, stepping out of your comfort zone could open up a whole new world of beer to you.
Craft breweries not only bring an original take on beer into a community, they also enrich the community. They host tours and special events that bring townsfolk together to celebrate everything we all love, beer and alcohol. If you are still on the fence of whether or not to try craft beers, do it. Go to a local brewery, take a tour and try a glass of beer. It will change your mind and views on the beer industry. Big beer companies will continue to try and destroy craft breweries but I believe that in ten to twenty years, craft beer will have almost as large of a market share as Budweiser and Miller-Coors. If you have learned or decided anything from reading this, remember this, support craft beer and breweries!
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beerzandbarz · 3 years
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BEERZ & BARZ - Episode 200: 
Special Guest: Jerayll "Rell" Allen (@rellicus_maximus) and L-Boogie (@classic1979) 
This Week's Beer: 
- Spotted Cow - Farmhouse Ale - ABV: 4.8% (New Glarus Brewing Company) 
- Bourbon County Brand Stout - ABV: 14.6% (Goose Island Beer Co.) 
- Bourbon Barrel Stout - ABV: 10.8% (Central Waters Brewing Company) 
- Pair of Pears - Rye Beer - ABV: 6.5% (Pipeworks Brewing Company) 
This Week's Topic: 
- Raekwon the Chef and Ghostface Killah Verzuz recap 
- Benny the Butcher's "The Plugs I Met 2" 
BEERZ & BARZ merch and more at www.LuellaCole.com 
Share and Comment! 
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frieschs · 12 days
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Check out this listing I just added to my Poshmark closet: NEW 90s Old Style Beer Wild Turkey Bird Wildlife Series Bar Sign Mirror VTG.
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ineedyouherebabe · 6 years
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Had an amazing day celebrating my best friends birthday! Even found a beer I like!! 😱Another day making hilarious memories with 2 of the most amazing people I’m fortunate to call my best friends 💚💙 Even though no one likes us now that we are 23! #happybirthday #notofficially #almostthough #newglarusbrewingco #newglaruswi #nobodylikesyouwhenyoure23 (at New Glarus Brewing Company)
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anythingbeer · 6 years
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New Glarus Brewing Companies Raspberry Tart 3%abv style: Dessert Framboise Ale. This beer has a genuine oak aged raspberry flavor that is also very tart (obviously) and tastes more like wine.
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researchkraft19 · 3 years
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Chocolate Beer Market Regional Data Analysis 2020-2027
The Global Chocolate Beer Market has enlisted a noteworthy CAGR during the most recent decade. It is relied upon to arrive at higher yearly development in the imminent years. Strength, hearty monetary framework, crude material opulence, taking off worldwide Chocolate Beer request are boosting market advancement. So also, mechanical headways, advancements, expanding industrialization, and urbanization in the creating and created areas are probably going to maintain the Chocolate Beer market income during forecast 2020-2027
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The worldwide Chocolate Beer advertise has been separated into a few essential sections, for example, item types, applications, areas, and end-clients. Moreover, it investigates locales including North America, Europe, South America, the Middle East, Asia, and the remainder of the world while performing provincial examination. The division investigation helps key players correctly focusing on the real market size and choosing suitable sections for their Chocolate Beer organizations.
The most significant players coated in global Chocolate Beer market report:
New Belgium Brewing Company, Sierra Nevada Brewing, Anheuser-Busch InBev, The Boston Beer Company, D.G.Yuengling & Sons, Stone Brewing, Thornbridge Riverside Brewery, Bell's Brewery, BrewDogHimburgs Braukunstkeller, Minhas Craft Brewery, New Glarus Brewing Company, Celt Experience Brewery, Dogfish Head Craft Brewery, Omer Vander Ghinste, Deschutes Brewery
Types is divided into:
Chocolate Lager
Chocolate Stout
Chocolate Ale
Applications is divided into:
Supermarket
Convenience Store
Online Stores
Others
Global Chocolate Beer Market Regional Segmentation:
North America (U.S., Canada, Mexico) Europe (Germany, U.K., France, Italy, Russia, Spain, etc.) Asia-Pacific (China, India, Japan, Southeast Asia, etc.) South America (Brazil, Argentina, etc.) Middle East & Africa (South Africa, Saudi Arabia, etc.)
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Additionally, the report reveals insight into the market competition circumstance and execution of driving Chocolate Beer makers. The report has contemplated ongoing advancements performed by driving makers in the worldwide Chocolate Beer indusrty which incorporates item exploration, developments, and improvement. Their vital moves were likewise inspected in the report, including mergers, adventures, associations, item dispatches, and brand advancements that helped organizations extend their administration zones.
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Global Chocolate Beer Market
The report forecast global Chocolate Beer market to grow to reach xxx Million USD in 2019 with a CAGR of xx% during the period 2020-2025 due to coronavirus situation. The report offers detailed coverage of Chocolate Beer industry and main market trends with impact of coronavirus. The market research includes historical and forecast market data, demand, application details, price trends, and company shares of the leading Chocolate Beer by geography. The report splits the market size, by volume and value, on the basis of application type and geography. First, this report covers the present status and the future prospects of the global Chocolate Beer market for 2015-2024. And in this report, we analyze global market from 5 geographies: Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia], Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland], North America[United States, Canada, Mexico], Middle East & Africa[GCC, North Africa, South Africa], South America[Brazil, Argentina, Columbia, Chile, Peru]. At the same time, we classify Chocolate Beer according to the type, application by geography. More importantly, the report includes major countries market based on the type and application. Finally, the report provides detailed profile and data information analysis of leading Chocolate Beer company.
Key Content of Chapters as follows (Including and can be customized) : Part 1: Market Overview, Development, and Segment by Type, Application & Region Part 2: Company information, Sales, Cost, Margin etc. Part 3: Global Market by company, Type, Application & Geography Part 4: Asia-Pacific Market by Type, Application & Geography Part 5: Europe Market by Type, Application & Geography Part 6: North America Market by Type, Application & Geography Part 7: South America Market by Type, Application & Geography Part 8: Middle East & Africa Market by Type, Application & Geography Part 9: Market Features Part 10: Investment Opportunity Part 11: Conclusion
Market Segment as follows: By Region Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia] Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland] North America[United States, Canada, Mexico] Middle East & Africa[GCC, North Africa, South Africa] South America[Brazil, Argentina, Columbia, Chile, Peru] Key Companies New Belgium Brewing Company Sierra Nevada Brewing Anheuser-Busch InBev The Boston Beer Company D.G.Yuengling & Sons Stone Brewing Thornbridge Riverside Brewery Bell's Brewery BrewDogHimburgs Braukunstkeller Minhas Craft Brewery New Glarus Brewing Company Celt Experience Brewery Dogfish Head Craft Brewery Omer Vander Ghinste Deschutes Brewery Market by Type Chocolate Lager Chocolate Stout Chocolate Ale Market by Application Supermarket Convenience Store Online Stores Others
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