#Spam posting or rife with ideas?
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light spoilers for hollow city !!
Okay okay, Emma and Jacob being the best book relationship ever? Yeah. I refuse to call anything I say from this point on corny because it’s just the truth
Emma and Jacob have the most beautiful, joyous, (honestly realistic) relationship I’ve ever read. I will say I’m only a good halfway through hollow city right now but I doubt that matters much. It’s so willingly mutual between them that it makes me cry. Everytime i read a scene between them, even if it’s not romantic, it makes me feel like I’m right there watching it unfold. Of course, Ransom plays a part in that beauty but still. It’s so rare to see two characters working so magnificently together. Every romance in that story is amazing but I’m always gonna be bias to Emma and Jacob. It’s literally in his blood to love her. And hell, why not, Hugh and Fiona too. Not the blood part obviously. We don’t get all that much of them but my god, there’s something about them. He met her in a flower field while feeding his bees? Are you kidding? Are you kidding me? You’re kidding me. That’s. Augh. Absolutely serendipitous
oh hey by the way, I’ve got an emma and Jake playlist. Anyone want to see it? Song recs are also welcome💗🗣️
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Real World Effects
It’s amazing that in a time when social media is at it’s peak, algorithms hide your posts from 97% of your followers, bots & spam are rife, you can only reach 10,000 fans or more if you pay real money for advertising & people are still unable to disconnect from these digital behemoths (social media platforms) for fear of losing out.
But you’ve made no actual real world gains in all your time on social media so what are you afraid of losing? Seriously.
It’s amazing that in a time when social media is at it’s peak, people cannot see that the actual peak is made from a pile of bones left behind by people (who died waiting for social media to produce real world progress). Yes, social media is where good ideas, good people & ‘good artists work’ go to die or at the very least see their work plagiarised.
If people ever figured out that devoting more of their time to real world solutions for themselves & cohorts is 100 times better for them than devoting any of their finite time to the pretty lights of social media…I wonder if they would believe this post?
Probably not…🏵
Created HKB FiNN
www.justjazzvisuals.com
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They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking
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They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://ift.tt/3aL3u5B
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Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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I just get so angry when I see people post art that they didn't make themselves without crediting the artist and sourcing their work - it's wrong and it also proves that they didn't have the artist's OK to post it. Sorry for my previous tirade, I just can't stand seeing artwork being used like this, especially when it's the art of someone I know. I know I have anger issues, and I know I'm not the most emotionally stable, and I know I need treatment for that. It is hard to find. And I really want to get better. But, I have no tolerance for improper use of artwork, and as such I have an immense hatred of sites/apps like Pinterest, Amino, and Know Your Meme, which are rife with disgusting art thievery. As much as I can wish, I know those sites, and that app, won't be going anywhere. But I can take comfort in the fact that there are at least some Aminos out there run by mature people who know it's wrong to use art without proper credit and artist's consent and make it a rule that you must do these things in order to use someone else's work, which should be required for all Aminos, and of course, that Aminos are SUPPOSED to be a place to CREATE YOUR OWN CONTENT, and I'm glad some Aminos won't tolerate just posting something that isn't theirs. If you have permission from the artist to use their artwork in an Amino post, make sure you're not just posting their artwork. It should only be used to illustrate an original post of yours, such as a poem, fanfic or theory. Don't just post it and credit and source with nothing else. That's spam. *glares at the BATIM amino* THIS *points angrily at it* is why I'm too scared to draw BATIM fanart. Yes, I know I just drew something Bendy related, but that was only because I had a funny idea that came from playing Splatoon 2. I can be thankful I'm not popular enough for my art to be a target - but for all I know, I easily could be regardless. And yes. I know I use Amino. But the only ones I really participate in are the SU and Undertale Aminos, both run by people who won't allow art theft. They enforce crediting and sourcing the artists (though I'd love to enforce proof you have the artist's permission to use any work that isn't yours, I know that's harsh, but artists need to know what you're doing with their work and I want proof you have their consent, because consent is equally as important as credit). Still, those two Aminos make me grateful that at least there are some non-artists out there who get it. That said though, Pinterest is still disgusting, and KYM, although it provides information about memes, has an art theft problem too. Fandoms and works of fiction have their own entries, and as a result fanart makes its way into the Image Galleries. Heck, the image database is insulting, period. It's bad enough any fanart of the topic gets stolen and reposted there, but also meme images too. I don't think the people who made those images would be happy seeing them where they didn't post them, either. This is why it's bad. I did make a KYM account once to fight all those reposters. Obviously, it wasn't a smart idea. I just want to fight for everyone, though I realize that the artists themselves should be handling the improper use of their art, and I should let them mind their business and just handle whenever I get my art treated like this. But I just...care. I care about all the artists whose work they put into only for it to be posted somewhere and they didn't have a say in it let alone be properly credited. This is why I tend to jump the gun and report reposted art even when it isn't my own work, because in my eyes, they deserve to be reported. Most reposters are self entitled brats who think all artwork online is in the public domain for everyone to use when it's not, it's copyrighted to the artist who drew it, even if it's fanart. And their reposting of said art is copyright infringement. There's too much artwork stolen on Pinterest, Amino, and KYM and other art-thieving cesspools to report it all to every artist online. If it was that easy, those sites and apps could get shut down like they deserve, but that won't happen. The web is too complex and there are too many people to have all this dealt with. And it's terrible.
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How To Get Followers on LinkedIn and Social Media in 2019
As in any other social media, discussions are rife on how to leverage the power of LinkedIn for purposes of networking, marketing, talent search, and content marketing. Ultimately the core game on LinkedIn is rapid follower building to reap the benefits.
Follower Concept in Linked In
Before we sit down to study how to increase Linkedin followers the structural difference of LinkedIn from other social media and followers operate must be understood.
Experts answering the conundrum how to gain followers on Linkedin also advise understanding the profile, target audience and end users at this social site.
The process of following is different from connecting. Connecting and following differ in engagement. Connecting is like becoming a friend on Facebook, and following is similar to Twitter. This raises the million dollar question to users how to get followers on
Linkedin
The logical answer to how to boost Linkedin followers will be paying attention to bolster connections.
The question of how to get followers on LinkedIn always resonates loud in the minds of social media users. A Linkedin sign in is like a stepping stone to multiple benefits for professionals, brands, businessmen, and companies in their market development.
How to Make A Good LinkedIn Profile For Sourcing Leads: The Ultimate Business Marketing Strategy:
Importance of Linkedin Platform
In 2016, Microsoft acquired the B2B social site for a hefty $26.2 billion seeing it as a rising star. Now the social site has crossed a whopping 500 million user base. LinkedIn is different from other popular social networks such as Facebook, Twitter or Instagram in the matter of network building.
Step up Connections with a Broad Strategy
LinkedIn, especially in its new makeover as New LinkedIn is creating a huge buzz and savvy marketers are flocking to that platform.
LinkedIn offers opportunity for both individuals and brands. But the success hinges on high-quality connections and followers. For optimally leveraging the benefits LinkedIn connections the base must expand to the maximum permitted thirty thousand connections.
Strategies to Increase LinkedIn Followers
LinkedIn states connections are two-way relationships of trust between people who are known to each other. Mutual consent involves sharing personal information, photos, posts, updates and so
on.
Following implies a one-way link allowing the follower to view another LinkedIn member’s posts without connecting as a first-degree relation.
Accepting someone’s invitation to connect makes a 1st-degree connect and a person’s 2nd-degree connections are automatic and vice versa.
Making connections on LinkedIn can target the following types of people
· People already known
· Second connections with similar profile and interests
Plus 2nd connections that are too good to make a target audience.
Use Email List
The easiest part in making connections is putting to use the email address book for harnessing a few thousand email addresses. Connecting to those known people is easy and quick. Even if their audiences are moderate, and not too relevant to the focus they are still the best place to get started.
Automatic Followers and Secondary Followers
On LinkedIn, all primary connections are automatic followers. But the total number of followers will be the sum total of connections and followers. On how to get free Linkedin followers, the main goal must be to optimize the connections to the maximum number as first connections are primary followers by default.
For this, basic steps on how to get likes on Linkedin will be useful. Share content rich on knowledge, advice, and avenues of introductions. They will be well received by the
audience.
Other ancillary gains from LinkedIn include
· Leads
· Sales
· Clients
· Career opportunities
Part of the answer to how to get free Linkedin followers is embedded in a user’s
strategy for growing on LinkedIn.
Normally, when a user posts on LinkedIn, the impressions will only be a small percentage of total connections. When a connection engages the post via likes or comments the content gets displayed to his connections via the feeds. Thus the chain becomes viral.
Unlike other social sites, the practice of purchasing followers is not rampant at LinkedIn. The first thought is how to increase Linkedin followers free.
How to 10X Your LinkedIn Traffic By Posting At These Times
Target Influencers
To become a social media influencer, the best way is connecting with other influencers. Most meaningful relationships on LinkedIn are built by cultivating and connecting with direct competitors. Here the keyword is cooperation and not competition.
Network with LinkedIn influencers and start tagging them in your content. Use the same tactic as in other social interaction. Tagging an influencer is fine after making a solid relationship and also if the post is very relevant. Spamming influencers is bad. Also add value by commenting on posts or messaging them.
How to Promote Pages?
In expanding presence on LinkedIn at least two strategies can work. One is promoting the page and the second is offering engaging content to accelerate shares.
For a company, the best option is making employees to follows the company LinkedIn page by directing staff to add company page as their workplace. This automatically makes them followers.
Another way to enhance the page is optimizing content for amplification including comments and shares. LinkedIn is on record that “best-of” lists get 40% plus amplification than other company posts.
According to research, LinkedIn followers engage with videos and exercise more “amplification actions” than on non-video posts.
Make SEO Friendly
Making the LinkedIn page SEO friendly by adding relevant keywords to your description and posts will do well on search engines and bring a wider audience who may turn followers.
Promote LinkedIn page via marketing channels such as Facebook, Twitter, email list, etc. Add a LinkedIn share button to all website content.
Innovative Content
Including a LinkedIn link to company page in the bio of guest blog posts will bring good traffic. Increased referral traffic by posting blogs about LinkedIn and links can add value to a page.
One example can be “8 Innovation Driven Companies to Follow on LinkedIn”. This sends referral traffic to the company page and earns a good ranking for LinkedIn related keywords.
If a user can increase the rate of engagement with existing connections and page followers more followers will be inclined to join.
It is unfair to expect followers when connectors are consistently ignored. Commenting on other people’s posts and sharing them must be made a routine.
By taking more interest in industry-related groups, sharing thoughts and insights can make more people interested and they will like to follow.
Company News as Staple Content
Company news is hot content on the Linkedin pages. A majority of professionals say they have joined LinkedIn mainly to read company news. Tracking LinkedIn analytics will reveal what kind of posts is resonating with the audience.
However, promotional content must be kept to a minimum. At least 80% content must be industry-related. Creating an industry-related LinkedIn group for sharing valuable information, discussions and making it a hub of your industry will not only make the user an authority but also bring a good number of followers.
As a consequence of meaningful connections in sizable numbers efforts can go on to gain Linkedin followers free and content will get exposed to a wider population.
The primacy must be on building an audience that is very large and relevant. Selecting connections with a larger downline can enhance the sphere of influence. The combined platter of 1st connections and 2nd connections can develop into a mega-target audience on LinkedIn.
Strategy to Increase Free Followers
Connections have to be expanded by working on trust factors and scouting for powerful first connections, increasing outreach to mutual connections and posting relevant content that will be noticed by an audience having similar tastes.
Why is LinkedIn Account So Valuable?
Unique demographics make LinkedIn very distinct. They include the following.
· 29 percent of online adults use LinkedIn
· 56 percent of users are male
· 44 percent are female
· 51 percent of users have a college degree
· 13 percent of millennials (15 to 35-year-olds)
· 44 percent of users earn more than $75,000 a year
· 41 percent millionaires use LinkedIn
Content-First Experience
Among the new spicy attractions are LinkedIn Pulse that started in 2015 as a game changer. LinkedIn Pulse established the platform as a content-first social media network.
Prior to LinkedIn Pulse, the platform never offered users or influencers any organic content. But Pulse publishing opened floodgates of content and today the weekly output is more than 100,000 organic articles by top-level executives.
Linked In offers hyper-specific content and offers visibility before the top brains and players in the business and professional sector of various industries.
LinkedIn strategy boils down to numbers and Linkedin audience insights will offer critically on any forward planning.
Become a LinkedIn Lion
To conclude, if you are aiming for a vast number of followers one more option is—become a Linkedin LION, the short form for LinkedIn Open Networker. This breaks the barrier of the standard LinkedIn rule of saying “I Don’t Know” for every invite unknown to the invited user.
LIONs can accept invites from anyone and never give the negative “I Don’t Know” reply. Surely, LinkedIn’s appeal is growing.
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Low-Volume Niches?
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