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s4g2world · 3 years

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When NOT to Use SEO

A large part of our business is conducting professional Search Engine Optimization services for small and medium-sized businesses. So you might be surprised to learn that we talk ourselves out of more SEO projects than not. Or, more accurately, we talk our clients out of doing SEO.

Many people see, hear and read about various SEO success stories from friends, colleagues and business associates and think, "Hey, sounds great. How can I use that for MY business?"

The problem with SEO, probably more than any other Internet marketing tactic, is that it's often the wrong tool for the job. No matter how bad you WANT it to be the answer to your problems and help you increase sales it's just not not going to cut it.

sSo to help you evaluate whether SEO can be part of your well-rounded Internet marketing strategy, here's 5 reasons why SEO will NOT help you"

1. You Have a Made Up Product: The whole foundation of SEO is to position your webpages to be the answer to the question regarding relevant searches. If the product or service you offer is something so unique or made up, you can't leverage SEO for the simple reason that nobody knows to search for it. Case in point was a company that came to us to implement an SEO program for "Dog Wine." The problem is two-fold: Wine is actually bad for your dog so nobody would be looking for those keywords together unless maybe it was for "Dog wine poisoning." Secondly, the product wasn't actually wine at all but a type of gravy commonly sold to spruce up kibble. So while the product was real and perfectly OK to feed your dog, the association between the made up product category (dog wine) and the actual product (a kibble additive commonly referred to as "dog gravy") was beyond the scope of SEO. A better marketing solution that we suggested was a trade PR campaign combined with blogger reviews since the product needed explaining in order to "get it."

2. Low Search Volume: The biggest issue we find is that the keyword phrases associated with the company's products and services are in low demand. Nobody wants to hear that what they're selling is not in demand or the greatest thing since sliced bread. SEO exposes weaknesses in branding and product positioning. Sometimes SEO is considered a panacea for a weak product offering or non-existing branding campaign. SEO can't perform magic, and certainly can not create demand where little or none exists. SEO works best when you have a product or service with well-articulated BENEFITS to the person doing the search, since most searches start with "How do I... " or "How to... " Be the answer to that question assuming it's even being asked. Our keyword research will expose those weaknesses right away.

3. No Supporting Efforts: Search Engine Optimization has become increasingly complex in that one-time efforts, while still important, aren't enough to sustain any short term success. And with the rising importance of social media's impact on SEO, businesses will need to invest in ongoing social media efforts to boost their baseline SEO results since all the major search engines have gone on record that social media signals going in and out of a website are a validation of that site's authorityon a particular subject (and set of keywords). So to invest in SEO is really a baseline step that needs to be reinforced with social media marketing and content marketing and blogging on an ongoing basis.

4. Website Design is Not Set Up For SEO: While a website's layout can be changed, this can often lead to additional costs in order to change the layout of the website to make it SEO ready. For instance, the number one problem is when all products and services are listed on a single page. In order to perform proper SEO, each product or service must have it's own page since proper onsite SEO requires unique META tags, Title tags, keywords, etc. Another hurdle is when clients have Flash-heavy websites or resist placing actual text and words on the site preferring mostly pictures. SEO is about content, mainly text.

5. Need Results Immediately: And as you probably suspect, SEO can take time to take effect. In fact, the very nature of GOOD SEO practices is to try and mimic organic linking and social media activity in as natural means as possible. That means slowly, and gradually. And even then, it can take the search engines weeks and even months to index your site and move it up in the rankings - if at all! So if you have a special event or you're planning a product roll out or other timely event, SEO isn't going to be your ticket to the top.

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broadwayworld · 7 years

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Next up at Encores! is a lost gem- The New Yorkers, Cole Porter's 1930 Prohibition lark. The New Yorkers will star Cyrille Aimee, Clyde Alves, Todd Buonopane, Arnie Burton, Kevin Chamberlin, Mylinda Hull, Robyn Hurder, Byron Jennings, Eddie Korbich, Tam Mutu, Jeffrey Schecter, Scarlett Strallen, Tyler Lansing Weaks and Ruth Williamson.

#BroadwayWorld #Broadway #NYC #Musical #Musical Theatre

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s4g2 · 5 years

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What To Look For In The Customized SEO Packages India?

No matter how close the domains of operation are, still every business has its own journey. One fact that cannot be denied in this regard is that what might work great for one, might not be effective at all for the other. Keeping this in mind, it has become extremely important to understand that the significance of customized SEO packages India is unbeatable.

It is understandable that business professionals alone cannot think of something that will definitely prove to be successful all the time. Hence, seeking professional help is a must so as to make the most efficient use of one's hard-earned time, energy and money.

Listed below are some factors that must be considered while looking for tailored SEO services plan a must:

One of the most significant step to make the best of the customized packages is to engage in a good amount of research. Just gathering the facts is not enough and it is equally important to analyze the facts so as to draw a clear picture of the strengths and weaknesses of the competitors. This acts as a good foundation for making the work strategy and acts on it in a time-restricted manner.

Another significant aspect that must not be ignored is the quality of the content in the form of articles as well as blogs that are being posted through your platform. These are the key factors that draw the desired traffic to the website and assists in remaining at a leading market position.

Many individuals commit this blunder of not seeking the details about the directories that would be used for performing the optimization activities. Always make sure that you gain complete knowledge on the tailored packages that you would be getting through the SEO service plan being offered.

One more crucial aspect to consider is the tracking of the website as well as the generation of the report. It is very important to keep track of the packages that you select for yourself. Plus, do not forget to keep a track on the advancements by regularly examining the reports.

It is a myth that the clients can only accept whatever is given to them by the service provider. In fact, they can even recommend any alterations to suit their convenience and requirements. An open and interactive association always proves to be beneficial in both short-run as well as long run.

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#SEO

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askyamuni · 8 years

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#Elementary #Tyler Lansing Weaks

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actorsperformersandcelebrities · 2 years

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Tyler Lansing Weaks

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larryland · 6 years

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by Macey Levin

In 1945, Tennessee Williams gave us The Glass Menagerie which earned him a number of awards and propelled him into his ranking as a major American playwright. His canon of plays led by A Streetcar Named Desire, Summer and Smoke, The Rose Tattoo, Cat on a Hot Tin Roof, Sweet Bird of Youth and Orpheus Descending secured his place in the pantheon of American theatre artists. Menagerie has been revived several times on Broadway and has been performed by many major regional theatres across the country. The current production at Barrington Stage Company in Pittsfield, MA is gripping.

It probably isn‘t necessary to summarize the plot of the play since it has a special place in the American theatre. Suffice it to say that it is a memory play about the Depression era Wingfield family in St. Louis after the husband/father deserted them sixteen years earlier. The clash between Tom Wingfield (Mark H. Dold) and his mother Amanda (Caitlin O’Connell) and the fears of his profoundly shy sister Laura (Angela Janas) and their resolution, or lack of resolution, is the core of the play.

Director Julianne Boyd has made several intriguing choices starting at the very top of the show. Dold enters and begins his opening monologue while the house lights are still on. Perhaps the intention is to create an intimate relationship with the audience and to set him apart from the story he is about to narrate. The same thing occurs at the beginning of the second act while the audience is still filing in and talking amongst themselves. Only a loudly projected first line of this monologue sent the audience scampering to their seats.

Dold is omni-present as the narrator. When he is not directly involved in a scene he remains onstage sitting on the floor leaning against the stage left proscenium, watching his life and relating the story to us. His performance is controlled and affecting. We understand his need to break away from his crushingly routine existence which, ultimately, he cannot escape. He carries the memory of his sister wherever he goes, pleading with her to “Blow out your candles, Laura.” Dold carries the burden of Tom’s life in his well-rounded, insightful performance.

Amanda is often portrayed as a nag, attacking Tom and scolding Laura while reminiscing about her past as a southern belle in Blue Mountain and her seventeen gentleman callers to stave off the darkness of her current life. O’Connell creates a more sympathetic Amanda who has a truly heartfelt concern for her children rather than being a harridan. She exudes an engaging charm that is not always utilized in other productions.

Angela Janas is a moving Laura, her entire body is evidence of the diffident nature of her character. At the same time her sensitivity and concern for both mother, whom she some times fears, and brother is palpable. In the candlelight scene with Jim (Tyler Lansing Weaks,) the gentleman caller, she is charming as she lets down her guard and her hidden personality shines until he informs her of Betty, his steady girl friend, soon to be wife. Dismay pushes her once again into the shy, pained young woman she will always be. Weaks’ gentleman caller is softer and less arrogant than is usually seen in other productions. There is a sincerity and a fondness for Laura that emanates from him. The entire cast brings a richness of insight and astuteness to their characterizations.,

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In the original, and probably most productions, background music was prerecorded. Here, a violist (Susan French) is perched on a fire-escape platform above the set. Composer Alexander Sovronsky’s original music is delicate and subtly enhances the dramatic tones of the play. Though French’s performance is essential and effective, she is unobtrusive. This choice is a powerful alternative to canned music.

Director Boyd has also mined the humor of the play. Where the work is often performed wrapped in dramatic gravity, she has brought different textures to this production that makes the manifold confrontations even more painful, while evoking an awareness of the Wingfields’ humanity. Her staging on Brian Prather’s set is well-balanced, producing interesting pictures. However, there seems to be too much openness in the apartment, compromising the claustrophobia that provokes many of the arguments between Tom and Amanda.

Matthew Richards’ lighting is evocative, including the neon “Paradise” ballroom dancing sign that hovers over the apartment. The candlelight scene is beautifully sculpted lending the stage and the scene an intimacy and warmth. The costumes by Elivia Bovenzi capture the time and the characters. Amanda’s dress for the gentleman caller’s dinner is atrociously fetching.

The Glass Menagerie is an American classic… deservedly so. One of the beauties of the play is the opportunity to listen to Williams’ virtually poetic language. With a phrase he touches upon searing emotions that help to delineate his characters’ personalities. The play is autobiographical material which add to the perception that the Wingfields and Jim O’Connor are real people.

This is a beautiful production that enhances the play’s already radiant reputation.

The Glass Menagerie by Tennessee Williams, Directed by Julianne Boyd. Cast: Mark H. Dold (Tom Wingfield) Caitlin O’Connor (Amanda Wingfield) Angela Janas (Laura Wingfield) Tyler Lansing Weaks (Jim O’Connor) Susan French (Violist); Scenic Designer: Brian Prather; Costume Designer: Elivioa Bovenzi; Lighting Designer: Matthew Richards; Sound Designer: Joel Abbott; Hair and Wig Designer: Caitie Martin; Composer: Alexander Sovronsky; Production Stage Manager: Patrick David Egan; Barrington Stage Company, Boyd-Quinson Mainstage, Pittsfield, MA; Running time: 2 hours 20 minutes, one intermission. 10/3/18-10/21/18

REVIEW: “The Glass Menagerie” at Barrington Stage Company by Macey Levin In 1945, Tennessee Williams gave us The Glass Menagerie which earned him a number of awards and propelled him into his ranking as a major American playwright.

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