#Vintage Zenith Quartz Watch Collection

[joehaupt]

Zenith Men's TimeCommand Wrist Watch, Quartz Movement, Analog Time With LED Digital Display, Swiss-Made, Circa 1976 by Joe Haupt Via Flickr: In 1971, Zenith Radio Corporation acquired a majority interest in the Movado-Zenith-Mondia Holding Company of Switzerland. The Swiss Zenith watch company was founded in 1865. Prior to the acquisition, Zenith watches had won many prizes for their precision and quality in the Swiss watch industry. Movado was established in 1881, and the company was well-known in the United States in 1971 as a prestige line of fine watches. Founded in 1905, the Mondia company made a line of watches in the moderate priced field. Zenith Radio Corporation's foray into watchmaking was short-lived. In 1978, the company exited the field when they sold off their money-losing Swiss watchmaking subsidiary. It is interesting to note that watchmaker Charles Vermot is honored on the current Zenith SA watch company's website. In 1975, according to the Zenith website, he hid the plans, parts, and tools required to make mechanical movements in order to save them from destruction. This was following the decision of the company that owned Zenith at the time (the not to be named Zenith Radio Corporation) to limit production to quartz watches only.

#Vintage Zenith Watch Collection #Vintage Zenith Quartz Watch Collection #Vintage Zenith Swiss-Made Quartz Watch Collection #Vintage Quartz Watch Collection #Zenith Watches #flickr

[watchestopiacom]

Vintage Watches Collection : Gents Zenith Port-Royal 19.3150.226 quartz by DISTINCTIVEPURVEYOR http://bit.ly/2s2klsZ

#watches #Watches Topia – Watches: Best Lists #Trends & the Latest Styles

[jesusvasser]

Automobile + Watch Guide

PALM SPRINGS, California — Rocks slide all around as I look out of the Range Rover Velar’s window. The professional driver in the passenger seat is an ex-Camel Trophy terrain-challenging competitor; he tells me to move the wheel a little to the left, then a little to the right, and then to give it a shimmy as we plow through rutty roads high on San Gorgonio Mountain.

On my wrist is the newest collaboration between watchmaker Zenith and Land Rover, the $8,700 Zenith Chronomaster El Primero Range Rover Velar. With its black ceramic-coated aluminum case and brushed gray dial offsetting copper-colored hands, it’s a handsome piece. This watch is all the more special because it’s powered by a classic movement, the El Primero, which in the watch world is akin to a classic Porsche flat-six and is one of three movements that changed the modern watch industry.

The Zenith Chronomaster El Primero Range Rover Velar features the classic automatic El Primero 400B movement housed in a 42mm case made from black ceramic-coated aluminum.

Later that evening, chatting about cars and watches, Land Rover’s nattily dressed chief design officer, Gerry McGovern, who sported a gold Audemars Piguet Royal Oak on his wrist, remarked: “People don’t really need these things—cars and watches—but they desire them.”

That desire and connection between watches and motoring began in 1919 with Vacheron Constantin. Vacheron was one of the first manufacturers to the flip the movement and crown 45 degrees so drivers could better read the time while keeping their hands on the wheel. In 1919 the dial was aligned to the left, and then in 1921 it flipped to the right. Although these driver’s watches couldn’t time laps like a chronograph, they sure looked good behind the wheel of a Bugatti Type 30. They still do; Vacheron Constantin has sent out a slew of reissued Historiques American 1921 over the past few years, which dazzled even the most jaded collectors.

Land Rover design boss Gerry McGovern sees similarities between the Audemars Piguet Royal Oak and the cars he helps to create.

Not until the 1950s, though, and the launch of the hand-wound Valjoux 72 chronograph movement, did the idea of watches and cars begin to burrow deep into the minds of watch and car collectors. That movement powered, among other things, early Rolex Daytona, Heuer Carrera, and Universal Geneve Compax models, classic and much sought after automotive-themed watches from the golden age of hand-wound chronographs. Later—but before the quartz-watch revolution of the 1980s put the classic Swiss watchmaking industry under threat—the 1970s saw the release of the workhorse Valjoux 7750 and ETA 2824 movements, many of which power the grail watches now on collectors’ wrists. Although many high-end watches have shifted toward in-house-developed movements, the vast majority of today’s watch internals are still based on the design of these two movements. The situation isn’t much different than Pagani or Aston Martin using engines sourced from AMG, as these movements, like the engines, feature their own custom parts and tuning.

Although these objects’ mechanical souls have much in common, anecdotal evidence suggests a car person is often a watch person, yet watch people are rarely into cars—and not for lack of trying on the part of watch brands.

“Like a lot of car dealers, my first big watch purchase in the mid-1980s was a Rolex Presidential, in yellow gold, of course,” says Ed Tonkin, an affable Portland, Oregon-based watch collector. “It’s a wonderful watch but very cliché, as every car dealer has one strapped to his wrist.” From there, Tonkin amassed an insane collection of more than 400 rare watches from Greubel Forsey, Audemars Piguet, and the first “super watch,” a Ulysse Nardin Freak #1.

Tonkin’s family owns the oldest Ferrari dealership in the U.S. and also collects cars, including a 1967 Ferrari 275 GTS, a 1986 Ferrari 288 GTO, and a two-tone red and black 1953 Ferrari 212 Vignale Coupe.

Tonkin also has an affinity for automotive-themed Audemars Piguet Royal Oak Offshore models, like his pair of F1-themed examples—one each for drivers Rubens Barrichello and Juan Pablo Montoya. “I like to collect watches that appeal to me aesthetically, and with the APs, I love the connection to cars—where the pushers look like brake pads and the movements like clutch pieces,” Tonkin says. “I had a visceral reaction to these watches when I first saw them.”

It is in this tempest that car and watch companies keep launching collaborations. Sometimes it’s as simple as choosing colors, dials, and case materials and calling it a day. Other times, watchmakers develop new tools and technologies to appeal to car enthusiasts. Take, for example, British brand Bremont’s range of Jaguar watches or the long-standing Bentley and Breitling partnership. Each stands on its own as a wonderful example of watchmaking, even if you don’t own one of the cars. Bentley, though, has extended the collaboration from the wrist to the dashboard with the Mulliner Tourbillon by Breitling, the optional and over-the-top $168,100 diamond-studded mechanical clock available across the Bentayga SUV range.

“The art of handmade British carmaking and the tradition of great Swiss watchmaking have much in common,” Alison Lacy, senior licensing manager at Bentley, says. “There stretches an invisible connection, a common appreciation of mechanical perfection.”

What’s so special about a red dial? A lot in this case: Ed Tonkin’s F.P. Journe got its paint directly from Ferrari, courtesy of ex-F1 team boss Jean Todt.

Eneuri Acosta, COO of the popular online watch publication Hodinkee, says that “it’s a new fairly new phenomenon, this idea of using watches and cars as a way to build off each brand’s ethos.” Acosta worked in marketing for Cadillac before moving into the watch industry. “Look at the classic watches of the ’60s. These were plain and simple tool watches. Now the watch, along with the car, is viewed as a luxury, aspirational product.”

Spike Feresten, who hosts “Spike’s Car Radio” on PodcastOne, wryly says he has “more than some, less than others” when asked how many cars he owns. But when it comes to his watch collection, which he’s pared down to a single watch box, he says, “It could be tool watches or tool cars, the first thing I am drawn to is the aesthetic. It’s all about the patina. Look at a vintage Rolex 5513 or 1680—it’s the patina that makes me feel good for some reason. That aged dial, that creamy lume, they make me nuts.”

Like many collectors, Feresten doesn’t like when his watch matches his car too closely, but there’s always something for those who do. “I think Hublot did what it took to have a Ferrari-labeled watch that a Ferrari guy actually wants to wear,” ablogtowatch.com founder Ariel Adams says. “You also don’t need to be a Ferrari owner to enjoy it.”

Like Spike Feresten says, well-preserved vintage watches like this Rolex Submariner ref. 5513 often wear patina as proudly as some Pebble Beach entrants.

Ultimately, car-branded watches like the Zenith Velar exist to highlight the two companies. “Why do fans of beautiful cars often also have a pronounced weakness for high-quality wristwatches?” Zenith CEO Julien Tornare asks. “Maybe because they always exhibit their owner’s taste and values everywhere they go.”

For those who forge their own way and aren’t beholden to the past, there is one small watch company that holds an outsized presence on the wrists of, shall we say, higher-net-worth individuals around the world.

“I want to be the best. With McLaren, I wanted the world’s lightest chronograph Tourbillon. We start with these concepts.”

Richard Mille is the founder of his eponymously named brand and the maker of the Richard Mille RM 50-03 Tourbillon Split Seconds Chronograph Ultralight McLaren F1, whose name is as long as its $1 million price tag. “Even when I was young, I always loved cars and aircraft and bikes,” Mille says. “Though I am not a technician, I love extreme technique, and I always thought the high-end watch business was a little boring—you know, where they just copy watches from the 19th and the beginning of the 20th centuries.

“I was always captivated by high-performance and racing cars, and I thought that it would be very interesting to have a more drastic and cutting edge, something sharp, and something without any compromises,” Mille continues. “Where a lot of brands approach watches and cars in a first-degree manner—you know, a strap that looks like a tire or hands that look like a steering wheel—I always felt that was a gimmick, and I don’t like gimmicks.”

Mille’s approach is working, as he can’t keep stock on dealers’ shelves.

“In 2015, I sold 3,500 pieces,” he says. “[We did] 4,000 in 2017 and [will do] 4,600 pieces in 2018. The demand is much higher than what I can produce. The more I raise my prices, the more I sell. I went to one of my boutiques, and I only had eight watches to sell. It’s a good problem to have, but I can only sell what I can produce, and I can’t sell the watches until they are complete. I won’t prostitute myself.” Then, Mille admits with a laugh, “That said, I didn’t know when we launched that we would sell. At the price—starting around $180,000—there was no information on the segment.”

But Mille thinks he knows what is behind his company’s success. “The pillars of most high-end watch brands are very boring, where they are always contemplating the past, which is nonsense,” he says. “All modern watches are made with computers. From day one I have been open to sport and to niche lifestyles, and every time I do something and with every segment I go into, I want to be the best. With McLaren, I wanted the world’s lightest chronograph Tourbillon. We start with these concepts.”

Mille is also the sponsor of one of the greatest automotive events in the world, the Chantilly Arts & Elegance just outside of Paris. “I am a car collector, too, and I think this is why my wife wants to kill me sometimes,” he says. “I have a collection of [race] cars from the 1960s to the 1990s, including a Porsche 917. When it comes to my clients, 90 percent of them are crazy about cars, and we all share that same crazy, crazy passion.”

The post Automobile + Watch Guide appeared first on Automobile Magazine.

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[eddiejpoplar]

Automobile + Watch Guide

PALM SPRINGS, California — Rocks slide all around as I look out of the Range Rover Velar’s window. The professional driver in the passenger seat is an ex-Camel Trophy terrain-challenging competitor; he tells me to move the wheel a little to the left, then a little to the right, and then to give it a shimmy as we plow through rutty roads high on San Gorgonio Mountain.

On my wrist is the newest collaboration between watchmaker Zenith and Land Rover, the $8,700 Zenith Chronomaster El Primero Range Rover Velar. With its black ceramic-coated aluminum case and brushed gray dial offsetting copper-colored hands, it’s a handsome piece. This watch is all the more special because it’s powered by a classic movement, the El Primero, which in the watch world is akin to a classic Porsche flat-six and is one of three movements that changed the modern watch industry.

The Zenith Chronomaster El Primero Range Rover Velar features the classic automatic El Primero 400B movement housed in a 42mm case made from black ceramic-coated aluminum.

Later that evening, chatting about cars and watches, Land Rover’s nattily dressed chief design officer, Gerry McGovern, who sported a gold Audemars Piguet Royal Oak on his wrist, remarked: “People don’t really need these things—cars and watches—but they desire them.”

That desire and connection between watches and motoring began in 1919 with Vacheron Constantin. Vacheron was one of the first manufacturers to the flip the movement and crown 45 degrees so drivers could better read the time while keeping their hands on the wheel. In 1919 the dial was aligned to the left, and then in 1921 it flipped to the right. Although these driver’s watches couldn’t time laps like a chronograph, they sure looked good behind the wheel of a Bugatti Type 30. They still do; Vacheron Constantin has sent out a slew of reissued Historiques American 1921 over the past few years, which dazzled even the most jaded collectors.

Land Rover design boss Gerry McGovern sees similarities between the Audemars Piguet Royal Oak and the cars he helps to create.

Not until the 1950s, though, and the launch of the hand-wound Valjoux 72 chronograph movement, did the idea of watches and cars begin to burrow deep into the minds of watch and car collectors. That movement powered, among other things, early Rolex Daytona, Heuer Carrera, and Universal Geneve Compax models, classic and much sought after automotive-themed watches from the golden age of hand-wound chronographs. Later—but before the quartz-watch revolution of the 1980s put the classic Swiss watchmaking industry under threat—the 1970s saw the release of the workhorse Valjoux 7750 and ETA 2824 movements, many of which power the grail watches now on collectors’ wrists. Although many high-end watches have shifted toward in-house-developed movements, the vast majority of today’s watch internals are still based on the design of these two movements. The situation isn’t much different than Pagani or Aston Martin using engines sourced from AMG, as these movements, like the engines, feature their own custom parts and tuning.

Although these objects’ mechanical souls have much in common, anecdotal evidence suggests a car person is often a watch person, yet watch people are rarely into cars—and not for lack of trying on the part of watch brands.

“Like a lot of car dealers, my first big watch purchase in the mid-1980s was a Rolex Presidential, in yellow gold, of course,” says Ed Tonkin, an affable Portland, Oregon-based watch collector. “It’s a wonderful watch but very cliché, as every car dealer has one strapped to his wrist.” From there, Tonkin amassed an insane collection of more than 400 rare watches from Greubel Forsey, Audemars Piguet, and the first “super watch,” a Ulysse Nardin Freak #1.

Tonkin’s family owns the oldest Ferrari dealership in the U.S. and also collects cars, including a 1967 Ferrari 275 GTS, a 1986 Ferrari 288 GTO, and a two-tone red and black 1953 Ferrari 212 Vignale Coupe.

Tonkin also has an affinity for automotive-themed Audemars Piguet Royal Oak Offshore models, like his pair of F1-themed examples—one each for drivers Rubens Barrichello and Juan Pablo Montoya. “I like to collect watches that appeal to me aesthetically, and with the APs, I love the connection to cars—where the pushers look like brake pads and the movements like clutch pieces,” Tonkin says. “I had a visceral reaction to these watches when I first saw them.”

It is in this tempest that car and watch companies keep launching collaborations. Sometimes it’s as simple as choosing colors, dials, and case materials and calling it a day. Other times, watchmakers develop new tools and technologies to appeal to car enthusiasts. Take, for example, British brand Bremont’s range of Jaguar watches or the long-standing Bentley and Breitling partnership. Each stands on its own as a wonderful example of watchmaking, even if you don’t own one of the cars. Bentley, though, has extended the collaboration from the wrist to the dashboard with the Mulliner Tourbillon by Breitling, the optional and over-the-top $168,100 diamond-studded mechanical clock available across the Bentayga SUV range.

“The art of handmade British carmaking and the tradition of great Swiss watchmaking have much in common,” Alison Lacy, senior licensing manager at Bentley, says. “There stretches an invisible connection, a common appreciation of mechanical perfection.”

What’s so special about a red dial? A lot in this case: Ed Tonkin’s F.P. Journe got its paint directly from Ferrari, courtesy of ex-F1 team boss Jean Todt.

Eneuri Acosta, COO of the popular online watch publication Hodinkee, says that “it’s a new fairly new phenomenon, this idea of using watches and cars as a way to build off each brand’s ethos.” Acosta worked in marketing for Cadillac before moving into the watch industry. “Look at the classic watches of the ’60s. These were plain and simple tool watches. Now the watch, along with the car, is viewed as a luxury, aspirational product.”

Spike Feresten, who hosts “Spike’s Car Radio” on PodcastOne, wryly says he has “more than some, less than others” when asked how many cars he owns. But when it comes to his watch collection, which he’s pared down to a single watch box, he says, “It could be tool watches or tool cars, the first thing I am drawn to is the aesthetic. It’s all about the patina. Look at a vintage Rolex 5513 or 1680—it’s the patina that makes me feel good for some reason. That aged dial, that creamy lume, they make me nuts.”

Like many collectors, Feresten doesn’t like when his watch matches his car too closely, but there’s always something for those who do. “I think Hublot did what it took to have a Ferrari-labeled watch that a Ferrari guy actually wants to wear,” ablogtowatch.com founder Ariel Adams says. “You also don’t need to be a Ferrari owner to enjoy it.”

Like Spike Feresten says, well-preserved vintage watches like this Rolex Submariner ref. 5513 often wear patina as proudly as some Pebble Beach entrants.

Ultimately, car-branded watches like the Zenith Velar exist to highlight the two companies. “Why do fans of beautiful cars often also have a pronounced weakness for high-quality wristwatches?” Zenith CEO Julien Tornare asks. “Maybe because they always exhibit their owner’s taste and values everywhere they go.”

For those who forge their own way and aren’t beholden to the past, there is one small watch company that holds an outsized presence on the wrists of, shall we say, higher-net-worth individuals around the world.

“I want to be the best. With McLaren, I wanted the world’s lightest chronograph Tourbillon. We start with these concepts.”

Richard Mille is the founder of his eponymously named brand and the maker of the Richard Mille RM 50-03 Tourbillon Split Seconds Chronograph Ultralight McLaren F1, whose name is as long as its $1 million price tag. “Even when I was young, I always loved cars and aircraft and bikes,” Mille says. “Though I am not a technician, I love extreme technique, and I always thought the high-end watch business was a little boring—you know, where they just copy watches from the 19th and the beginning of the 20th centuries.

“I was always captivated by high-performance and racing cars, and I thought that it would be very interesting to have a more drastic and cutting edge, something sharp, and something without any compromises,” Mille continues. “Where a lot of brands approach watches and cars in a first-degree manner—you know, a strap that looks like a tire or hands that look like a steering wheel—I always felt that was a gimmick, and I don’t like gimmicks.”

Mille’s approach is working, as he can’t keep stock on dealers’ shelves.

“In 2015, I sold 3,500 pieces,” he says. “[We did] 4,000 in 2017 and [will do] 4,600 pieces in 2018. The demand is much higher than what I can produce. The more I raise my prices, the more I sell. I went to one of my boutiques, and I only had eight watches to sell. It’s a good problem to have, but I can only sell what I can produce, and I can’t sell the watches until they are complete. I won’t prostitute myself.” Then, Mille admits with a laugh, “That said, I didn’t know when we launched that we would sell. At the price—starting around $180,000—there was no information on the segment.”

But Mille thinks he knows what is behind his company’s success. “The pillars of most high-end watch brands are very boring, where they are always contemplating the past, which is nonsense,” he says. “All modern watches are made with computers. From day one I have been open to sport and to niche lifestyles, and every time I do something and with every segment I go into, I want to be the best. With McLaren, I wanted the world’s lightest chronograph Tourbillon. We start with these concepts.”

Mille is also the sponsor of one of the greatest automotive events in the world, the Chantilly Arts & Elegance just outside of Paris. “I am a car collector, too, and I think this is why my wife wants to kill me sometimes,” he says. “I have a collection of [race] cars from the 1960s to the 1990s, including a Porsche 917. When it comes to my clients, 90 percent of them are crazy about cars, and we all share that same crazy, crazy passion.”

The post Automobile + Watch Guide appeared first on Automobile Magazine.

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[jonathanbelloblog]

Automobile + Watch Guide

PALM SPRINGS, California — Rocks slide all around as I look out of the Range Rover Velar’s window. The professional driver in the passenger seat is an ex-Camel Trophy terrain-challenging competitor; he tells me to move the wheel a little to the left, then a little to the right, and then to give it a shimmy as we plow through rutty roads high on San Gorgonio Mountain.

On my wrist is the newest collaboration between watchmaker Zenith and Land Rover, the $8,700 Zenith Chronomaster El Primero Range Rover Velar. With its black ceramic-coated aluminum case and brushed gray dial offsetting copper-colored hands, it’s a handsome piece. This watch is all the more special because it’s powered by a classic movement, the El Primero, which in the watch world is akin to a classic Porsche flat-six and is one of three movements that changed the modern watch industry.

The Zenith Chronomaster El Primero Range Rover Velar features the classic automatic El Primero 400B movement housed in a 42mm case made from black ceramic-coated aluminum.

Later that evening, chatting about cars and watches, Land Rover’s nattily dressed chief design officer, Gerry McGovern, who sported a gold Audemars Piguet Royal Oak on his wrist, remarked: “People don’t really need these things—cars and watches—but they desire them.”

That desire and connection between watches and motoring began in 1919 with Vacheron Constantin. Vacheron was one of the first manufacturers to the flip the movement and crown 45 degrees so drivers could better read the time while keeping their hands on the wheel. In 1919 the dial was aligned to the left, and then in 1921 it flipped to the right. Although these driver’s watches couldn’t time laps like a chronograph, they sure looked good behind the wheel of a Bugatti Type 30. They still do; Vacheron Constantin has sent out a slew of reissued Historiques American 1921 over the past few years, which dazzled even the most jaded collectors.

Land Rover design boss Gerry McGovern sees similarities between the Audemars Piguet Royal Oak and the cars he helps to create.

Not until the 1950s, though, and the launch of the hand-wound Valjoux 72 chronograph movement, did the idea of watches and cars begin to burrow deep into the minds of watch and car collectors. That movement powered, among other things, early Rolex Daytona, Heuer Carrera, and Universal Geneve Compax models, classic and much sought after automotive-themed watches from the golden age of hand-wound chronographs. Later—but before the quartz-watch revolution of the 1980s put the classic Swiss watchmaking industry under threat—the 1970s saw the release of the workhorse Valjoux 7750 and ETA 2824 movements, many of which power the grail watches now on collectors’ wrists. Although many high-end watches have shifted toward in-house-developed movements, the vast majority of today’s watch internals are still based on the design of these two movements. The situation isn’t much different than Pagani or Aston Martin using engines sourced from AMG, as these movements, like the engines, feature their own custom parts and tuning.

Although these objects’ mechanical souls have much in common, anecdotal evidence suggests a car person is often a watch person, yet watch people are rarely into cars—and not for lack of trying on the part of watch brands.

“Like a lot of car dealers, my first big watch purchase in the mid-1980s was a Rolex Presidential, in yellow gold, of course,” says Ed Tonkin, an affable Portland, Oregon-based watch collector. “It’s a wonderful watch but very cliché, as every car dealer has one strapped to his wrist.” From there, Tonkin amassed an insane collection of more than 400 rare watches from Greubel Forsey, Audemars Piguet, and the first “super watch,” a Ulysse Nardin Freak #1.

Tonkin’s family owns the oldest Ferrari dealership in the U.S. and also collects cars, including a 1967 Ferrari 275 GTS, a 1986 Ferrari 288 GTO, and a two-tone red and black 1953 Ferrari 212 Vignale Coupe.

Tonkin also has an affinity for automotive-themed Audemars Piguet Royal Oak Offshore models, like his pair of F1-themed examples—one each for drivers Rubens Barrichello and Juan Pablo Montoya. “I like to collect watches that appeal to me aesthetically, and with the APs, I love the connection to cars—where the pushers look like brake pads and the movements like clutch pieces,” Tonkin says. “I had a visceral reaction to these watches when I first saw them.”

It is in this tempest that car and watch companies keep launching collaborations. Sometimes it’s as simple as choosing colors, dials, and case materials and calling it a day. Other times, watchmakers develop new tools and technologies to appeal to car enthusiasts. Take, for example, British brand Bremont’s range of Jaguar watches or the long-standing Bentley and Breitling partnership. Each stands on its own as a wonderful example of watchmaking, even if you don’t own one of the cars. Bentley, though, has extended the collaboration from the wrist to the dashboard with the Mulliner Tourbillon by Breitling, the optional and over-the-top $168,100 diamond-studded mechanical clock available across the Bentayga SUV range.

“The art of handmade British carmaking and the tradition of great Swiss watchmaking have much in common,” Alison Lacy, senior licensing manager at Bentley, says. “There stretches an invisible connection, a common appreciation of mechanical perfection.”

What’s so special about a red dial? A lot in this case: Ed Tonkin’s F.P. Journe got its paint directly from Ferrari, courtesy of ex-F1 team boss Jean Todt.

Eneuri Acosta, COO of the popular online watch publication Hodinkee, says that “it’s a new fairly new phenomenon, this idea of using watches and cars as a way to build off each brand’s ethos.” Acosta worked in marketing for Cadillac before moving into the watch industry. “Look at the classic watches of the ’60s. These were plain and simple tool watches. Now the watch, along with the car, is viewed as a luxury, aspirational product.”

Spike Feresten, who hosts “Spike’s Car Radio” on PodcastOne, wryly says he has “more than some, less than others” when asked how many cars he owns. But when it comes to his watch collection, which he’s pared down to a single watch box, he says, “It could be tool watches or tool cars, the first thing I am drawn to is the aesthetic. It’s all about the patina. Look at a vintage Rolex 5513 or 1680—it’s the patina that makes me feel good for some reason. That aged dial, that creamy lume, they make me nuts.”

Like many collectors, Feresten doesn’t like when his watch matches his car too closely, but there’s always something for those who do. “I think Hublot did what it took to have a Ferrari-labeled watch that a Ferrari guy actually wants to wear,” ablogtowatch.com founder Ariel Adams says. “You also don’t need to be a Ferrari owner to enjoy it.”

Like Spike Feresten says, well-preserved vintage watches like this Rolex Submariner ref. 5513 often wear patina as proudly as some Pebble Beach entrants.

Ultimately, car-branded watches like the Zenith Velar exist to highlight the two companies. “Why do fans of beautiful cars often also have a pronounced weakness for high-quality wristwatches?” Zenith CEO Julien Tornare asks. “Maybe because they always exhibit their owner’s taste and values everywhere they go.”

For those who forge their own way and aren’t beholden to the past, there is one small watch company that holds an outsized presence on the wrists of, shall we say, higher-net-worth individuals around the world.

“I want to be the best. With McLaren, I wanted the world’s lightest chronograph Tourbillon. We start with these concepts.”

Richard Mille is the founder of his eponymously named brand and the maker of the Richard Mille RM 50-03 Tourbillon Split Seconds Chronograph Ultralight McLaren F1, whose name is as long as its $1 million price tag. “Even when I was young, I always loved cars and aircraft and bikes,” Mille says. “Though I am not a technician, I love extreme technique, and I always thought the high-end watch business was a little boring—you know, where they just copy watches from the 19th and the beginning of the 20th centuries.

“I was always captivated by high-performance and racing cars, and I thought that it would be very interesting to have a more drastic and cutting edge, something sharp, and something without any compromises,” Mille continues. “Where a lot of brands approach watches and cars in a first-degree manner—you know, a strap that looks like a tire or hands that look like a steering wheel—I always felt that was a gimmick, and I don’t like gimmicks.”

Mille’s approach is working, as he can’t keep stock on dealers’ shelves.

“In 2015, I sold 3,500 pieces,” he says. “[We did] 4,000 in 2017 and [will do] 4,600 pieces in 2018. The demand is much higher than what I can produce. The more I raise my prices, the more I sell. I went to one of my boutiques, and I only had eight watches to sell. It’s a good problem to have, but I can only sell what I can produce, and I can’t sell the watches until they are complete. I won’t prostitute myself.” Then, Mille admits with a laugh, “That said, I didn’t know when we launched that we would sell. At the price—starting around $180,000—there was no information on the segment.”

But Mille thinks he knows what is behind his company’s success. “The pillars of most high-end watch brands are very boring, where they are always contemplating the past, which is nonsense,” he says. “All modern watches are made with computers. From day one I have been open to sport and to niche lifestyles, and every time I do something and with every segment I go into, I want to be the best. With McLaren, I wanted the world’s lightest chronograph Tourbillon. We start with these concepts.”

Mille is also the sponsor of one of the greatest automotive events in the world, the Chantilly Arts & Elegance just outside of Paris. “I am a car collector, too, and I think this is why my wife wants to kill me sometimes,” he says. “I have a collection of [race] cars from the 1960s to the 1990s, including a Porsche 917. When it comes to my clients, 90 percent of them are crazy about cars, and we all share that same crazy, crazy passion.”

The post Automobile + Watch Guide appeared first on Automobile Magazine.

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[rodrigohyde]

What's Old Is New Again Says The Watch Snob

How Do You Say French In Japanese?

I've gained invaluable insight through your columns. Particularly [with regards to] movements, aesthetics and value vs. marketing.

Looking beyond the Rolex, Omega, Longines, and Tags, which I believe command a higher price because of the label, there seem to be brands that offer excellent value for the money. Without having a fancy globally recognized logo.

Sometime back you had provided excellent insight to my previous query [with regards to] Brellum. I have since come across Yema. The models do resemble some Oris brands and some models resemble Zenith.

In a world where we are bombarded with too many options, where does Yema stand? Also, any other lesser known brands that offer value for quality?

As always, your advice is very much appreciated.

Yema, the current brand, is a type of company rather common in modern watchmaking – the original firm went out of business thanks to the Quartz Crisis, and for a while the brand name and I presume, any related trademarks, were actually owned by Seiko. It is a name of which many Frenchmen are proud, however; it was one of the few successful mechanical watch firms to enjoy some success outside Switzerland, and to this day many French people recall the name quite fondly. It’s even become somewhat collectible and vintage Yema is now an interesting and still relatively affordable entry into collecting vintage watches.

Related: Here Is What You Need For An Epic Labor Day Weekend

The modern company is essentially a resurrection of the brand name; there is no continuity of manufacturing between the old company and the new. An analogous situation would be if someone American bought the Hamilton name back from Swatch Group and undertook to assemble watches in the USA again. Normally this sort of thing is completely uninteresting, but I give the new company – and make no mistake, it is a new company – credit for respecting the original firm, in terms of its designs.

That said, I think they are something of a niche firm – you really need to be a fan of the original Yema designs, and/or be interested in something off the beaten track, and moreover you must accept the general immediate depreciation that accompanies most small niche brands. None of these are reasons to avoid them, but be aware of what you’re getting into. If you do find Yema designs interesting, you may be better off collecting vintage Yema rather than pieces from the new incarnation.

Change Of Heart For The Wrist

I just caught up on your last few posts and noticed a conflict in your thoughts. In your article titled “Wait... Batman Wore A Rolex?” you seem to dislike the new Rolex GMT SS Pepsi by stating the “silly use of the Jubilee bracelet”. But in your article titled “Precious Time” you state with regards to the New SS Pepsi “the Jubilee bracelet seems to set some people’s teeth on edge as inappropriate for a Rolex sports watch, but the GMT Master has appeared on a Jubilee bracelet before now and in any case, I rather like it on the new Pepsi – it gives the watch a little mid-century flair, if you ask me.”

Can you clarify?

While I may have your attention at the moment, would you mind commenting on the new Grand Seiko 9F GMT watches that are coming out soon, if you have seen or heard of them.

Hah! Caught in the act of changing my mind. Well, I suppose I ought to admit that it did strike me as silly at first – however, it’s rather grown on me and I suppose there is nothing more sinister behind the first, and later take on the bracelet, than that it has grown on me on that particular watch. As much as I do enjoy giving the impression that my word is the last word on all things horological, I believe it is salutary to occasionally note that even the strongest opinions are subject to revision.

On the question of Grand Seiko quartz caliber 9F GMT watches, I have heard the rumors but of course, what Grand Seiko plans on that front is known only to Grand Seiko. I would most certainly welcome such a timepiece, though; a most logical development of the 9F movement.

Don’t Let The Details Lead To Disappointment

I believe your horological perspicacity might be capable of resolving what has, embarrassingly, become the hardest decision of my life thus far. I cannot decide between two irreproachable Grand Seikos ; specifically, the SBGR097 and the SBGH267. The former offers a lovely blue dial with a "GS" motif, no date, a 4 Hz movement, and "SEIKO" labeling with "GS" labeling relegated to 6 o'clock. The latter offers a different lovely blue dial with "GS" motif, date, a 5 Hz movement, and "Grand Seiko" labeling with a cleaner 6 o'clock. I prefer the dial color of the former, the motif of the latter, the no date of the former, the beat rate of the latter, and, in honesty, don't care especially much about the labeling. Indeed, I'm not sure why I mentioned it at all. To complicate things further, the 097 is limited to 500, although it has sibling watches that are not limited editions, and the 267 is limited to 1500, with, I believe, sibling watches that are also not limited editions. Rarity is somewhat important to me. As my wallet suffers so similarly between the two choices as to not factor in my decision, only my heart and brain are engaged in a battle; one of emotional and logical confusion. Oh help me, Loupe Liege!

“Loupe Liege” is pretty good – like most apparently brittle-shelled individuals who affect to disdain the views of others, I am underneath it all susceptible to flatter so thank you for brightening my afternoon.

Well you certainly have presented me with a difficult choice, and I can understand your struggle. I would say this: they seem to be very similar watches, but you have enumerated the differences between the two most clearly and these details add up. Grand Seiko is nothing if not a kind of watch that lives in the details.

I think the labeling is key to understanding the difference in appeal between the two watches, both of which, by the way, are most beautiful. The SBGR097 has a quite stunning dial and the deep, almost impassioned blue is indeed almost irresistible but the labeling, as a design element, contributes to what is a slightly fussy-seeming dial relative to SBGH267.

The SBGH267, on the other hand, by comparison strikes me as a more mature design. The dial is more subtle in coloration than is the case with SBGR097, but in person it is incredibly compelling, and though it is a bit less obviously seductive at first blush, it really grows on you the longer you look at it. This is not to say that SBGR097 would not age well, but the electric blue may not give quite as much of a sense of discovery. SBGH267 is, of the two, the one I personally would most choose to wear if I were choosing a daily-wear wristwatch.

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[tortuga-aak]

This sleek-looking watch is easily one of the coolest in the world — and it costs only $150

Hodinkee

Hodinkee, a respected watch website, has collaborated with Swatch on an inexpensive, limited edition Sistem51 automatic watch.

The price is $150 — no premium on the current Sistem51 tag.

The design was inspired by a 1984 Swatch.

The Swatch Sistem51 was already a cool watch. The Swiss company rolled out the innovative, relatively inexpensive timepiece — $150, automatic, built by robots and featuring a mere 51 components — in 2013. 

Since then, the Sistem51 lineup has grown. I bought an original Sistem51 right after it came out and loved it.

The folks at Hodinkee, one of the web's finest resources for horological news and culture, has produced a number of limited-edition watches in collaboration with big brands. My personal favorite is a $7,900 piece they worked on with Zenith.

That's a decent chunk of change, so if you're on a tight budget but adore watches, Hodinkee's latest effort will make you jump for joy.

They've created a special Hodinkee Sistem51 that they're calling Vintage 84, a reference to an actual Swatch design from the 1984 Spring collection. That watch was quartz powered, as were the vast majority of Swatches, developed as an affordable "second watch" and as a Swiss pushback against Asian watches that had rocked the traditional European redoubt of horology.

It's automatic, but inexpensive

Hodinkee

The Hodinkee Swatch is of course automatic. There was some skepticism about the quality of a machine-made movement in a $150 watch when the Sistem51 first arrived. But in my case, the movement has been perfectly robust, ticking away for about three years. And regardless, the Hodinkee has always been big on the whole Sistem51 proposition, seeing it as an ideal gateway to mechanical watch ownership. (The Sistem51 is powered by the movement of the wearer's body, it has a 90-day power reserve, and can be manually wound.)

The looks of the Hodinkee Swatch really appeal to me.

"We wanted to embrace the essence of Swatch, and find a way to channel the brand's game-changing past into a watch that felt forward-looking rather than nostalgic," the site's editors wrote to introduce the watch, which is officially on sale for $150 and will commence deliveries on December 12 (pre-orders are being taken now).

Hodinkee

The design is a tremendous improvement over its inspiration and will win the hearts of anyone who likes silver-face pieces; what we have here is lovely brushed aluminum. The indices are dive-watch like and have lume, and the Vintage 84 is large but not massive.

Swatches wear light, however, even the autos like the Sistem51, and the Vintage 84 comes on a black silicone band with a black plastic case, so it should be plenty comfy on the wrist.

There are six red dots on the face, a reference to the six jewels in the Sistem51 movement, and the see-through caseback reveals the mechanicals as it adorned with a groovy black-and-white pattern.

Carlo Giordanetti, Swatch's Creative Director, told me a few years back that "a Swatch collector wants to look at his or her watch and smile two or three times a day."

Those smiles can now come from Hodinkee fans as well as Swatch enthusiasts.

(The Vintage 84 can be pre-ordered through the Hodinkee Shop, which recently upped its e-commerce efforts by joining with several big-name manufacturers to sell watches beyond the site's limited-run models.) 

NOW WATCH: These are the best watches at every price point

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[ramialkarmi]

This sleek-looking watch is easily one of the coolest in the world — and it costs only $150

Hodinkee, a respected watch website, has collaborated with Swatch on an inexpensive, limited edition Sistem51 automatic watch.

The price is $150 — no premium on the current Sistem51 tag.

The design was inspired by a 1984 Swatch.

The Swatch Sistem51 was already a cool watch. The Swiss company rolled out the innovative, relatively inexpensive timepiece — $150, automatic, built by robots and featuring a mere 51 components — in 2013. 

Since then, the Sistem51 lineup has grown. I bought an original Sistem51 right after it came out and loved it.

The folks at Hodinkee, one of the web's finest resources for horological news and culture, has produced a number of limited-edition watches in collaboration with big brands. My personal favorite is a $7,900 piece they worked on with Zenith.

That's a decent chunk of change, so if you're on a tight budget but adore watches, Hodinkee's latest effort will make you jump for joy.

They've created a special Hodinkee Sistem51 that they're calling Vintage 84, a reference to an actual Swatch design from the 1984 Spring collection. That watch was quartz powered, as were the vast majority of Swatches, developed as an affordable "second watch" and as a Swiss pushback against Asian watches that had rocked the traditional European redoubt of horology.

It's automatic, but inexpensive

The Hodinkee Swatch is of course automatic. There was some skepticism about the quality of a machine-made movement in a $150 watch when the Sistem51 first arrived. But in my case, the movement has been perfectly robust, ticking away for about three years. And regardless, the Hodinkee has always been big on the whole Sistem51 proposition, seeing it as an ideal gateway to mechanical watch ownership. (The Sistem51 is powered by the movement of the wearer's body, it has a 90-day power reserve, and can be manually wound.)

The looks of the Hodinkee Swatch really appeal to me.

"We wanted to embrace the essence of Swatch, and find a way to channel the brand's game-changing past into a watch that felt forward-looking rather than nostalgic," the site's editors wrote to introduce the watch, which is officially on sale for $150 and will commence deliveries on December 12 (pre-orders are being taken now).

The design is a tremendous improvement over its inspiration and will win the hearts of anyone who likes silver-face pieces; what we have here is lovely brushed aluminum. The indices are dive-watch like and have lume, and the Vintage 84 is large but not massive.

Swatches wear light, however, even the autos like the Sistem51, and the Vintage 84 comes on a black silicone band with a black plastic case, so it should be plenty comfy on the wrist.

There are six red dots on the face, a reference to the six jewels in the Sistem51 movement, and the see-through caseback reveals the mechanicals as it adorned with a groovy black-and-white pattern.

Carlo Giordanetti, Swatch's Creative Director, told me a few years back that "a Swatch collector wants to look at his or her watch and smile two or three times a day."

Those smiles can now come from Hodinkee fans as well as Swatch enthusiasts.

(The Vintage 84 can be pre-ordered through the Hodinkee Shop, which recently upped its e-commerce efforts by joining with several big-name manufacturers to sell watches beyond the site's limited-run models.) 

SEE ALSO: This Is The Coolest $150 Watch In The World

Join the conversation about this story »

NOW WATCH: These are the best watches at every price point

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[foursproutwealth-blog]

This sleek-looking watch is easily one of the coolest in the world — and it costs only $150

New Post has been published on http://foursprout.com/wealth/this-sleek-looking-watch-is-easily-one-of-the-coolest-in-the-world-and-it-costs-only-150/

This sleek-looking watch is easily one of the coolest in the world — and it costs only $150

Hodinkee, a respected watch website, has collaborated with Swatch on an inexpensive, limited edition Sistem51 automatic watch.

The price is $150 — no premium on the current Sistem51 tag.

The design was inspired by a 1984 Swatch.

The Swatch Sistem51 was already a cool watch. The Swiss company rolled out the innovative, relatively inexpensive timepiece — $150, automatic, built by robots and featuring a mere 51 components — in 2013. 

Since then, the Sistem51 lineup has grown. I bought an original Sistem51 right after it came out and loved it.

The folks at Hodinkee, one of the web’s finest resources for horological news and culture, has produced a number of limited-edition watches in collaboration with big brands. My personal favorite is a $7,900 piece they worked on with Zenith.

That’s a decent chunk of change, so if you’re on a tight budget but adore watches, Hodinkee’s latest effort will make you jump for joy.

They’ve created a special Hodinkee Sistem51 that they’re calling Vintage 84, a reference to an actual Swatch design from the 1984 Spring collection. That watch was quartz powered, as were the vast majority of Swatches, developed as an affordable “second watch” and as a Swiss pushback against Asian watches that had rocked the traditional European redoubt of horology.

It’s automatic, but inexpensive

The Hodinkee Swatch is of course automatic. There was some skepticism about the quality of a machine-made movement in a $150 watch when the Sistem51 first arrived. But in my case, the movement has been perfectly robust, ticking away for about three years. And regardless, the Hodinkee has always been big on the whole Sistem51 proposition, seeing it as an ideal gateway to mechanical watch ownership. (The Sistem51 is powered by the movement of the wearer’s body, it has a 90-day power reserve, and can be manually wound.)

The looks of the Hodinkee Swatch really appeal to me.

“We wanted to embrace the essence of Swatch, and find a way to channel the brand’s game-changing past into a watch that felt forward-looking rather than nostalgic,” the site’s editors wrote to introduce the watch, which is officially on sale for $150 and will commence deliveries on December 12 (pre-orders are being taken now).

The design is a tremendous improvement over its inspiration and will win the hearts of anyone who likes silver-face pieces; what we have here is lovely brushed aluminum. The indices are dive-watch like and have lume, and the Vintage 84 is large but not massive.

Swatches wear light, however, even the autos like the Sistem51, and the Vintage 84 comes on a black silicone band with a black plastic case, so it should be plenty comfy on the wrist.

There are six red dots on the face, a reference to the six jewels in the Sistem51 movement, and the see-through caseback reveals the mechanicals as it adorned with a groovy black-and-white pattern.

Carlo Giordanetti, Swatch’s Creative Director, told me a few years back that “a Swatch collector wants to look at his or her watch and smile two or three times a day.”

Those smiles can now come from Hodinkee fans as well as Swatch enthusiasts.

(The Vintage 84 can be pre-ordered through the Hodinkee Shop, which recently upped its e-commerce efforts by joining with several big-name manufacturers to sell watches beyond the site’s limited-run models.) 

SEE ALSO: This Is The Coolest $150 Watch In The World

Join the conversation about this story »

NOW WATCH: These are the best watches at every price point

#Wealth

[joehaupt]

Vintage Zenith Defy Men's Quartz Analog Watch With Red Digital LED Display, Made In Switzerland, Circa Mid-1970s by Joe Haupt Via Flickr: In 1971, Zenith Radio Corporation acquired a majority interest in the Movado-Zenith-Mondia Holding Company of Switzerland. The Swiss Zenith watch company was founded in 1865. Prior to the acquisition, Zenith watches had won many prizes for their precision and quality in the Swiss watch industry. Movado was established in 1881, and the company was well-known in the United States in 1971 as a prestige line of fine watches. Founded in 1905, the Mondia company made a line of watches in the moderate priced field. Zenith Radio Corporation's foray into watchmaking was short-lived. In 1978, the company exited the field when they sold off their money-losing Swiss watchmaking subsidiary. It is interesting to note that watchmaker Charles Vermot is honored on the current Zenith SA watch company's website. In 1975, according to the Zenith website, he hid the plans, parts, and tools required to make mechanical movements in order to save them from destruction. This was following the decision of the company that owned Zenith at the time (the not to be named Zenith Radio Corporation) to limit production to quartz watches only.

#Vintage Zenith Defy Quartz Watch #Vintage Zenith Quartz Watch Collection #Vintage Zenith Swiss-Made Watches #Zenith Watches #flickr

[foursprout-blog]

This sleek-looking watch is easily one of the coolest in the world — and it costs only $150

New Post has been published on http://foursprout.com/wealth/this-sleek-looking-watch-is-easily-one-of-the-coolest-in-the-world-and-it-costs-only-150/

This sleek-looking watch is easily one of the coolest in the world — and it costs only $150

Hodinkee, a respected watch website, has collaborated with Swatch on an inexpensive, limited edition Sistem51 automatic watch.

The price is $150 — no premium on the current Sistem51 tag.

The design was inspired by a 1984 Swatch.

The Swatch Sistem51 was already a cool watch. The Swiss company rolled out the innovative, relatively inexpensive timepiece — $150, automatic, built by robots and featuring a mere 51 components — in 2013. 

Since then, the Sistem51 lineup has grown. I bought an original Sistem51 right after it came out and loved it.

The folks at Hodinkee, one of the web’s finest resources for horological news and culture, has produced a number of limited-edition watches in collaboration with big brands. My personal favorite is a $7,900 piece they worked on with Zenith.

That’s a decent chunk of change, so if you’re on a tight budget but adore watches, Hodinkee’s latest effort will make you jump for joy.

They’ve created a special Hodinkee Sistem51 that they’re calling Vintage 84, a reference to an actual Swatch design from the 1984 Spring collection. That watch was quartz powered, as were the vast majority of Swatches, developed as an affordable “second watch” and as a Swiss pushback against Asian watches that had rocked the traditional European redoubt of horology.

It’s automatic, but inexpensive

The Hodinkee Swatch is of course automatic. There was some skepticism about the quality of a machine-made movement in a $150 watch when the Sistem51 first arrived. But in my case, the movement has been perfectly robust, ticking away for about three years. And regardless, the Hodinkee has always been big on the whole Sistem51 proposition, seeing it as an ideal gateway to mechanical watch ownership. (The Sistem51 is powered by the movement of the wearer’s body, it has a 90-day power reserve, and can be manually wound.)

The looks of the Hodinkee Swatch really appeal to me.

“We wanted to embrace the essence of Swatch, and find a way to channel the brand’s game-changing past into a watch that felt forward-looking rather than nostalgic,” the site’s editors wrote to introduce the watch, which is officially on sale for $150 and will commence deliveries on December 12 (pre-orders are being taken now).

The design is a tremendous improvement over its inspiration and will win the hearts of anyone who likes silver-face pieces; what we have here is lovely brushed aluminum. The indices are dive-watch like and have lume, and the Vintage 84 is large but not massive.

Swatches wear light, however, even the autos like the Sistem51, and the Vintage 84 comes on a black silicone band with a black plastic case, so it should be plenty comfy on the wrist.

There are six red dots on the face, a reference to the six jewels in the Sistem51 movement, and the see-through caseback reveals the mechanicals as it adorned with a groovy black-and-white pattern.

Carlo Giordanetti, Swatch’s Creative Director, told me a few years back that “a Swatch collector wants to look at his or her watch and smile two or three times a day.”

Those smiles can now come from Hodinkee fans as well as Swatch enthusiasts.

(The Vintage 84 can be pre-ordered through the Hodinkee Shop, which recently upped its e-commerce efforts by joining with several big-name manufacturers to sell watches beyond the site’s limited-run models.) 

SEE ALSO: This Is The Coolest $150 Watch In The World

Join the conversation about this story »

NOW WATCH: These are the best watches at every price point

#Wealth

[joehaupt]

Vintage Zenith Men's Wrist Watch, Quartz Movement, Analog Time With LED Digital Readout, Made In Switzerland, Circa 1977 by Joe Haupt Via Flickr: In 1971, Zenith Radio Corporation acquired a majority interest in the Movado-Zenith-Mondia Holding Company of Switzerland. The Swiss Zenith watch company was founded in 1865. Prior to the acquisition, Zenith watches had won many prizes for their precision and quality in the Swiss watch industry. Movado was established in 1881, and the company was well-known in the United States in 1971 as a prestige line of fine watches. Founded in 1905, the Mondia company made a line of watches in the moderate priced field. Zenith Radio Corporation's foray into watchmaking was short-lived. In 1978, the company exited the field when they sold off their money-losing Swiss watchmaking subsidiary. It is interesting to note that watchmaker Charles Vermot is honored on the current Zenith SA watch company's website. In 1975, according to the Zenith website, he hid the plans, parts, and tools required to make mechanical movements in order to save them from destruction. This was following the decision of the company that owned Zenith at the time (the not to be named Zenith Radio Corporation) to limit production to quartz watches only.

#Vintage Zenith Swiss Made Quartz Watch #Vintage Zenith Quartz Watch Collection #Zenith Watches #1970s Quartz Watches #flickr

[joehaupt]

Vintage Zenith Swiss-Made Time Comand Watch, Quartz Movement, Analog Time With LED Digital Readout, Souvenir Of The 1977 NHL All Star Game, Back Engraved Peter McNab, Bruins by Joe Haupt Via Flickr: The 30th National Hockey League All-Star Game was held at the Pacific Coliseum in Vancouver, home of the Vancouver Canucks, on January 25, 1977. Wales Conference All-Star team defeated the Campbell Conference for the third consecutive year. TimeCommand was a trademark of the Zenith Radio Corporation. It was first used in commerce by the company on July 7, 1976. Zenith Radio Corporation of the United States produced and sold watches through a Swiss subsidiary in the 1970s. Its venture into watchmaking operations lasted from 1971 to 1978 when the company sold off its money-losing Swiss watchmaking subsidiary. That subsidiary, Zenith SA, continues in operation today. The most famous of the company's movements is the El Primero, the first integrated automatic chronograph movement produced. Today, few remember that at one time the company's future was seen to be in the production of moderately-priced electronic quartz watches.

#Vintage Zenith Swiss Quartz Watch #Vintage Zenith Quartz Watch Collection #Vintage Quartz Watch Collection #1970s Quartz Watches #Peter McNab Of The Boston Bruins #1977 NHL All-Star Hockey Game #Zenith Watches #flickr

[joehaupt]

Vintage Zenith Men's Quartz Watch, Analog Display With LED Digital Display, Original Band, Made In Switzerland, Circa Mid-1970s by Joe Haupt

#Vintage Zenith Quartz Watch Collection #Vintage Zenith Swiss-Made Quartz Watches #Zenith Watches #Vintage Quartz Watch Collection #1970s Quartz Watches #flickr

[joehaupt]

Vintage Zenith TimeComand Men's Wrist Watch, Quartz Movement, Analog Time With LED Digital Readout, Swiss-Made, Circa 1977 by Joe Haupt

#Vintage Zenith Quartz Watch Collection #Vintage Zenith Swiss-Made Quartz Watches #Vintage Zenith Watches #Zenith Watch #Vintage Quartz Watch Collection #1970s Quartz Watches #flickr

[joehaupt]

Zenith Men's TimeCommand Wrist Watch, Quartz Movement, Analog Time With LED Digital Display, Original Bracelet, Swiss-Made, Circa 1976 by Joe Haupt Via Flickr: Three different dial face colors along with silver and gold-tone cases.

#Vintage Zenith TimeCommand Swiss-Made Quartz Watches #Vintage Zenith TimeCommand Watches #Vintage Zenith Swiss-Made Quartz Watches #Vintage Zenith Quartz Watch Collection #Zenith Watches #1970s Quartz Watches #flickr