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#aaand i'm not gonna reread what i've written cuz i'm tired. hope it makes any sense.
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I’m probably a little late to the party (heh) but there’s something I’ve noticed concerning color theory and Max, and Max in general
When she is introduced to us as MADMAX, her situation with Billy makes her feel lonely and angry. She’s wearing red clothes (with a white stripe!) and her hair is down (letting her rage roam free).
In here, she’s clearly annoyed. She’s just left Billy’s car, Mr. Clarke made her stand before the class and named her Maxine when she just wanted to melt into the background and get over her first day at an unfamiliar school, still not thrilled about having to move from California.
Still, she’s zipped down, since those people didn’t do anything especially hurtful towards her and maybe she’s a little hopeful about them. 
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When she’s mad after an interaction with Billy she’s wearing red:
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Darker red! She’s at school where she won’t have to deal with Billy for a while. She’s cooling like lava but there’s still one streak of the anger in the back of her head.
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When the boys approach her, her zip-up sweatshirt is unzipped to show some of the color underneath. She’s happy! She will not let her guard down completely but she won’t hiss at them immediately! Still, she’s ready for disappointment and snapping right back to being fully red.
Yellow is not a lighter shade of red, but it’s definitely close on the color wheel. Closer to white, too! She is showing she’s not only mad, there also is softness inside her! It’s still a shade connected to red (anger) but yellow by itself is more of a happiness color. She wants to make friends but is still scared because of the new environment and Billy.
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In the car with Billy (the scene where he wants to run over the party), the entire scene is shot in a way that’s barely letting us see her clothes. It’s mostly covered by hair, too, but we can see it’s still at least a little unzipped as there’s a bit of the yellow collar visible.
In the scene, she’s defending Hawkins saying, that it’s not that bad and that she can’t see any cows (yellow). She’s scared of Billy, so she’s trying to cover up her sympathy towards Hawkins and towards the boys (with red and her hair, Billy saw her get out of the car with the sweatshirt zipped up and hair down, now she’s covering her softness with what is familiar to Billy, so that he doesn’t see anything has changed, notice that softness and hurt her. That’s exactly what she does when she says she doesn’t know the boys trying to protect them from getting ran over).
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Yellow! Fully yellow :) She’s happy to be shown weird pollywog-like creatures with the rest of the Party!
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Right after Will gets possessed, her question as to what “true sight” means gets brushed off by all of the boys. She’s hurt and feels excluded, but her hurt makes her angry again. Next time we see her, she’s all red again.
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“Party members only! This is non-negotiable.”
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“I thought you guys wanted me in your Party!”
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At the arcade! She’s already acclimated to Hawkins, and the arcade is her favorite place. 
Alright, I’m getting tired and my third eye is slowly closing, so I’m going to wrap this up quickly, since I think I presented what the gist of the idea is.
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In season 3, yellow, patterns, colors! She is now fully a member of the party! She has friends, she knows the secrets, El is back. This is the happiest she’s been.
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Clothes are important in both of the girl’s characters! (El changes from murky colors to vivid patterns when she finds herself and there’s a post about El shedding layers of blue in season 4. I’d link it but can’t find it, I’m sorry!) There being a scene like this, with them fooling around with their clothes is basically the peak of happiness :)
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Here Max gets really worried because of Billy. She’s feeling a bit guilty ‘cause that’s her step-brother that’s sowing chaos and hurting her friends. El is straining herself. The situation is looking BAD. Blue!
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Beginning of season 4
Blue - she’s grieving and feeling guilty, Black coat - she’s hiding herself in a shell. She’s not particularly hiding her grief but she can close off at any moment.
(Btw Lucas is also wearing a blue shirt with some coats. I’d say he is sad because Max dumped him and doesn’t want to tell him things but the coats have a couple of colors because he’s hiding away his nerdiness in order to be cool :) 
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Now, the overcoat is blue with yellow elements - Max is being honest about her grief. She’s targeted by Vecna, the Hawkins gang knows she is SAD. It’s her last day, she can unfurl. The sweatshirt is unzipped and showing red and white underneath, the same colors we’ve seen her wear when we first met her. The girl that slammed the door of Billy’s car. The one that was scared of him. That girl is still inside Max. 
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Sometimes, she’s wearing this. Grief covered up with brownish-reddish... Red. She’s going back to her previous self, she is talking to Lucas again and he SEES her... But to get that shade of red you go more towards black on the color wheel. She’s not that vivid, fiery red anymore. There are bits of that girl deep inside her, but she’s too tired to make it her entire self. She’s tired. 
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