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nintiesvintage · 4 years

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Exactly how to Create More Commissions and Leads by utilizing Snatchit

Original Source: http://www.davefinreviews.com/generate-commissions-and-leads-with-snatchit

For every single sales agent, there's a best snatchit item as well as an ideal compensation structure. Discovering both brings about sales success. Usual structures offer for sale compensations consist of being paid a high salary with low compensation or being paid based on specific sales, area sales volume, a share of the profits, generating brand-new service, preserving old organisation, wholesale or net (retail) sales, hitting a precise sales target or hitting variable targets.

What product you offer, whom you sell it to, the size of the sales cycle and your experience might dictate the kind of payment you're used, but recognizing the advantages and disadvantages of different sales commission plans can assist you choose the ideal one for you. The most usual snatchit pay strategies include:

High wage, low compensation

Inside sales, in which the sales rep is given a listing of customers to get in touch with, typically uses a high base pay as well as low payments. Those who don't mind making cool calls and need an ensured paycheck will certainly be happy with this plan, says Greg Bennett, a senior account exec for The Mergis Group (a department of Spherion) in Durham, North Carolina.

Payment for private sales

If you're a snatchit sales associate focused on your direct relationship to the consumer and specific transactions, making money a compensation for individual sales is a wonderful fit, states Donna Flagg, president of The Krysalis Team LLC, a New york city City organizational development specialist as well as former Chanel salesperson. Search for a low base and also the greatest feasible payment.

Repayment for territory quantity

If you're all regarding constructing networks as well as groups and excel at obtaining others to join the process, you'll do best when you're paid based upon private sales versus territorywide sales, Flagg says.

Bear in mind that a sales region is just as abundant as the customers it contains. "You need to understand that your target audience is and if they lie because region," states business trainer Tom Maier of Activity Train in Shelton, Connecticut.

A protected region keeps others in the company from poaching your snatchit consumers, however avoids you from complying with customers who vacate your area or selling to consumers' out-of-territory branches.

A share of the revenue margin

Business that offer services usually pay their sales reps a portion of the profits. "The employer will certainly state, 'If you can obtain a much better profit out of that deal, your compensation climbs,' but it's still split with the company," Bennett clarifies. The catch? If you need to mark down the cost due to competitive pressure, the price cut comes directly out of your income.

New organisation vs. old business

Like to move and also make the sale on? Try to find a business that supplies snatchit benefits for bringing in new clients or opening up new territories. Enjoy maintaining customer get in touch with? Seek a company offering recurring payments for consumers that continue to invest, says Edward Navis, Chief Executive Officer of Full Range HR Solutions in Little Falls, New Jersey. Caution: The lure of residuals may force you to select between spending your time servicing old clients and talking to new ones. When you leave the company, you leave any kind of outstanding, unpaid residuals behind.

Retail vs. wholesale

Retail business usually pay based upon snatchit or retail wholesale sales, supplying a reduced percentage commission on retail sales or a higher percentage on wholesale sales. "Roll up the mathematics, and also they must wind up being quite close," Flagg claims. "If they're not, go with the greater number."

Some business provide sales payments based upon firm web earnings. "If the business's operations aren't effective, the net can be less than it needs to have been," Maier claims. Rather of concurring to such a deal, ask if you can be compensated on the gross value of your sales and bonused based on the efforts of the whole business group supplying the product.

Repayment for striking targets

Some companies set sales targets as well as increase your payment as you sell increasingly more. This framework is excellent if you're motivated by an obstacle yet can backfire if the least expensive goal is unreachable due to the fact that the sales cycle is longer than the compensation cycle or the item isn't valued correctly.

Various other companies established an overall sales goal-- claim, the exact same amount marketed in the previous year-- as well as base your payment on exactly how close you pertain to that total amount. With this structure, you can normally trust a sales compensation also if you don't reach your complete objective, Flagg says.

Whatever works for you

There may be limitless combinations of commission structures, yet just a few will truly work for you. "You have to think of what position you're in," states David Cocks, taking care of companion for CompensationMaster LLC in Charlotte, North Carolina. "It's not always regarding the split-- it's being able to accomplish your goals abreast with the business's objectives, so you're covering their price of operation."

Close the bargain

Closing a snatchit sale is a whole lot like obtaining worked with: You offer the most effective pitch feasible and also hope the business acquires in. Does your pitch need assist striking the target? Sign up with Beast today. As a participant, you'll obtain interview insights, career recommendations, and job search ideas sent directly to your inbox. You'll find out exactly how to utilize job summaries to develop your return to and speak with answers, along with bargaining suggestions for when the job offers begin coming your method. Who would not buy in with a snatchit deal like that?

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rachelchevalaugustana-blog · 5 years

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*Feminine Style*

The critical question that will be used to examine the artifact will be: What gender norm is constructed or undone in this artifact, how is it rhetorically performed, and/or how does it promote a dominant ideology over a marginalized group or push back against the ideology or gender norms? Is it productive/unproductive (ethical/unethical)?

The artifact explored in this post will be a sermon given by Pastor Charles L. Worley of Providence Road Baptist Church in Maiden, N.C. Worley uses feminine style rhetoric in an unproductive way to construct the ideology that society should be comprised of only heterosexual individuals and that members of the LGBT community should be excluded. Also, the gender norm that is presented in this sermon is that women should be attracted to men and men should be attracted to women and no other alternative.

Pastor Charles L. Worley was giving a sermon during one of his masses, in 2012, to an audience of Baptist churchgoers. At the time President Barack Obama was running for re-election and the Pastor called him a “baby killer” and a “homosexual lover” because he is a democratic politician who is pro-choice and pro-LGBT rights (Worley, 2012). 2012 was a big year for the LGBT community because, in the year, Proposition 8 was ruled unconstitutional by the United States court of Appeals for the Ninth Circuit (“Perry v. Schwarzenegger”, n.d.). Proposition 8 was a constitutional amendment that banned the marriage of homosexual citizens (Perry v. Schwarzenegger, n.d.). Along with Proposition 8 being struck down, the 1st Circuit Court of Appeals also ruled that section 3 of the Defense of Marriage Act was unconstitutional (Jeang, n.d.). Section 3 did not allow same-sex married couples the recognition of spouses, so they could not receive marriage benefits like their heterosexual peers (Jeang, n.d.). Although the LGBT community were receiving recognition and starting a movement in the government for equality, there were still citizens who opposed the LGBT community and did not think they deserved the same rights as heterosexual citizens, like Pastor Worley.

In the sermon, Pastor Worley is speaking with a disrespectful rhetoric towards the LGBT community and his Baptist followers agree with him by clapping and verbally agreeing after every remark he makes (Worley, 2012). At one point in the sermon the Pastor says that thinking about kissing another many disgusts him and that it is against the Bible’s views as well as his own (2012). He also makes many remarks about how members of the LGBT community should be exiled so that they can become obsolete, in summary (2012). He is promoting a disintegrating dominant ideology that heterosexuality is the norm and homosexuality is a disgrace. His rhetoric is very unproductive for society today because the views and laws that have been discriminatory towards LGBT citizens have been changing for the better. For example, according to Pew Research Center in 2017, “seven-in-ten [people] say homosexuality should be accepted by society, compared with just 24% who say it should be discouraged by society,” (“Homosexuality, gender, and religion”, 2017). LGBT acceptance has also risen by 19% in the last 11 years (2017).

The theory that will be used to analyze Pastor Worley’s sermon will be feminine style. Feminine style rhetoric is a way of speaking in which the speaker uses traditionally feminine speaking techniques (Dow & Tonn, 1993). Researchers, Bonnie J. Dow and Mari Boor Tonn, explored the rhetoric of Texas Governor Ann Richards to understand the idea of feminine style in speeches. Feminine style was introduced by Karlyn Kohrs Campbell and “has provided an alternative critical orientation with which to understand the source, form, ad function of female communicative strategies and their effectiveness in feminist movements,” (Dow & Tonn, 1993). Campbell also concludes that although women use feminine style regularly, it is not inclusive to just women, but also men too. In Dow and Tonn’s examination of Governor Richard’s rhetoric they found that she uses “a participatory, peer tone using Campbell’s definition: she acknowledges the audience in her inclusive pronouns, she encourages audiences to draw their own conclusions from the examples she offers, and she self-discloses, a strategy that presupposes the trust among peers,” (Dow & Tonn, 1993). Richard’s uses all of these strategies in a positive and impactful way whereas these strategies were also used in Pastor Worley’s sermon in a negative way.

Governor Richard’s rhetoric uses narratives as well as “encouragement or audience participation in her speeches” (Dow & Tonn, 1993) which can also be applied to the rhetoric used by Pastor Worley. Worley tells a narrative of a better life for his audience through the discrimination of LGBT citizens. He states that if a wall can be built big enough to keep all of the lesbians, queers, and homosexuals inside, they will eventually die out because they cannot reproduce which will, in turn, make society better. This is unethical and unproductive for society because it is illegal to detain an individual solely based on their sexual orientation. He encourages his audience to believe in this narrative because the Bible says that homosexuality is a sin. Pastor Worley states, “The Bible’s against it, God’s against it, and if you got any sense, you’re against it, (Worley, 2012). In this statement he is encouraging audience participation to have the same views as he has. He is also shedding light on the ideology that homosexuality is a sin and uses a narrative of LGBT citizens being exiled to give an answer to getting rid of homosexuality. According to Dow and Tonn, “Men’s identity encourages separation from others…” (Dow & Tonn, 1993). Pastor Worley is encouraging a separation between heterosexual citizens from LGBT identifying citizens to create a better society. So, although Worley’s statements could be examined using feminine style, he is also expressing beliefs generally identified as masculine and rhetoric used by men. In Worley’s sermon he also tells of personal experience, generally associated with feminine style. He explains that thinking of kissing a man disgusts him and he is looking for the “willingness for audience identification” (Dow & Tonn, 1993) from his churchgoers. He is looking for them to agree with his statement because they should also be against the LGBT community. Ultimately, Worley is expressing his views of the Baptist dominant ideology that homosexuality is a sin and that relationships are between a man and a woman. He uses feminine style by including the audience and expressing his personal views and experiences to hope that his audience feels the same way too.

Religious leaders have condemned LGBT citizens for a long time in our society, so Worley’s views and sermon is nothing new. According to Epstein, the “religious right has successfully constrained the rights of LGBT citizens through well executed language acts,” (Epstein, 2007). So, through religious leader’s use of rhetoric they have been able to discriminate the LGBT community successfully with the help of their followers. Epstein explores an artifact by Michael Cobb called God hates fags: The rhetorics of religious violence to understand the nature of religious leaders condemning homosexuality. Epstein found that Cobb believes “religious values in contemporary America contributes to the social and moral isolation of LGBT people,” (Epstein, 2007). This can be directly related to Pastor Worley’s sermon because Worley believes in the social isolation of LGBT people and explains this through his unethical rhetoric. Worley explains that LGBT citizens should be isolated to kill them off. He believes in the moral and social isolation of LGBT citizens that Cobb has identified.

Ultimately, Pastor Worley’s rhetoric is unethical and unproductive for society through the angle of feminine style. Socially and morally isolating a group of people has never proven to be beneficial for society. For example, when the German’s exiled and killed off many Jewish people it was condemned by many, just like the exile of LGBT people would be. The ideology that men can only be attracted to women and vice versa is an ideology that is dominant in religion, but is an ideology that is changing.

Dow, B.J., & Tonn, M.B. (1993). Feminine style and political judgment in the rhetoric of Ann Richards. Quarterly Journal of Speech, 79 (3), 286-302

Epstein, G. A. (2007). Review of God hates fags: The rhetorics of religious violence. Archives of Sexual Behavior, 36(5), 762–763. https://proxy.augustana.edu:2138/10.1007/s10508-007- 9228-6

Homosexuality, gender, and religion. (2017, Oct. 5). Retrieved from https://www.people-press.org/2017/10/05/5-homosexuality-gender-and-religion/

Jeang, E.P. (n.d.). The Supreme Court repeal of DOMA section 3 and its effect on immigration law. Retrieved from https://www.lexisnexis.com/communities/corporatecounselnewsletter/b/newsletter/archive/2013/09/02/the-supreme-court-repeal-of-doma-section-3-and-its-effect-on-immigration-law.aspx

Perry v. Schwarzenegger. (n.d.). Retrieved from https://www.apa.org/about/offices/ogc/amicus/perry

Worley, C.L. [Corpus Callosum]. (2012, May 21). N.C. Pastor Charles Worley: "Put gays and lesbians in electrified pen to kill them off" [Video File]. Retrieved from https://www.youtube.com/watch?v=w2839yEazcs

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jeannette-marshall-optioneerjm · 6 years

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A blog worth following: Sudip Das

Have a look at this video. It was posted on a real savvy social media guru who has been in my sphere of influence for quite some time. Flittering across my clicks and points from time to time. Sudip has always had his finger on the pulse. Setting the vibe of what people want to look at, like a disc jockey is for radio, or a news anchor on television, they set the beat of what listeners hear or views see.

Social media is different. Ya think?

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via Envisioning Chemistry: Chemical Garden II by Beauty of Science — Sudip Das’s Blog

Where there’s smoke, there’s fire: influencers or fraudsters?

AUG 9, 2014. – FEB 1, 2015.

Chrysler Museum of Art:

Celebrating 70 Years of Smokey the Bear

Rudy Wendelin and the Creation of an Icon [SOURCE]

The following question was asked of me to answer on Quora [ link ] with response shown here.

What is your opinion on “social media influencers” who resort to fraud (i.e buying followers/likes/comments) instead of growing genuine engagement? Why do some choose this path over building a genuine following?

Jeannette Marshall,

studied Marketing & Management at Business

Answered just now

GREAT question: Why do some “social media influencers” resort to shady practices (i.e. buy followers/likes/comments) instead of growing genuine engagement?

Let me answer both questions — hopefully, you will consider them adequate.

First and foremost, the same principles apply when you network using social networking.

Some earn the right to be referenced as an influencer because they fly in the same speed and altitude as many, perhaps spending more time cultivating their connections from a blip on the screen to an everlasting true connection (direct interaction between two members on the same platform is commonly deemed “influencers”).

Secondly, some say “ I am, therefore, am deemed so” (ref to an online influence). They could be transparently sharing the known measurement stick as others, i.e. Klout | Be Known For What You Love or Home.Kred.

Thirdly, those third party algorithm experts are tracking a combination of a potpourri of attributes, to rise up above the crowd and establish her or his self as a topic expert.

Usually, there are tools developed that provide that information about their social media users or engagers. These people use the substantiation of the 3rd parties to pull out the person of having an online “expertise”.

The aforementioned circulate around the name, engage with those with similar interests, by introduction to others who have taken the time to build their skill set in such a way they can provide some knowledge and circulate around many options.

Twitter and Klout show remarkable transparency that allow questions to be answered like:

what is the chance someone becomes familiar with a champion of a topic or share content consistently on a particular topic that interests others? As you increase posting while others click your posts – leave to go read it, sometimes leading a comment on the linked page that has become a weighty topic; Like how Tump and his communications team run it similiar to business as usual, while he, himself, very specifically isolates a situation and then Tweets on what is wrong, with others usually, his tweets are expressive on his reponses to a headline or communicate his opinion.

there is only you. you have a pseudonym name that you piggy pack of with your real name, linked to a specific hashtag that seems to go along with the message in 140 characters or less.

The trend to follow or “like one can change abruptly, usually by a jump in audience numbers. am effective consistency in message, which it be a political standpoint, a philosophical perspective. The spike in followers can come right after.

Some truly are gurus on the path or journey they are, passionate about, or welfare or concern that they take personal interest in: i.e. anti-bullying right across the board to local important happenings

Others can be deemed Brand Ambassador. That is a lot greater attempt at being sincere and communicating or expressing their voice, maybe accompanied by a cool article they sourced (reference to the source is standard best practice.

Online reputation management can be a larger scope by a big major entity that reigns over a specific space: i.e. comedy, art, photography, updates, tribe-filled groups who are supporting that person, brand or identity.

What you click any where, any time, the likelihood being you are seeking justification on your stand on a topic, express yourself creatively that places you steadily in a certain lane (i.e.education may be the topic classification while the material you post may be dedicated to making education an important topic that others may want to speak to (or Tweet or Facebook post or Pinterest board.

Kinship. Some groups of individuals are formed that focus on a specific topic, discussed accordingly by following and using the appropriate #Hashtag that it relates to. Lots of “How to’s” and information abounds while remaining consistent under the umbrella of opinion.

Slowly, steady, consistent content is THE BEST way to hail a tribe and start being considered an authority on certain topics. Simply buying followers is not doing anyone any good. You are far better off growing your following steadily and measured, tracked, shown, information or data starts to produce numbers that satisfy the anointment of being considered an expert.

I use a couple of tools, like KRED and KLOUT, that evens the playing field across the board while it emphasizing the topic or communication stream that is easily identified by your profile, your posts and your actions.

For authenticity and credibility, one cannot merely have a blanket statement on their profile that they cannot substantiate. Others participate in online #chats in Twitter that show the hashtag title and falls under “MOMENTS” on Twitter if it explodes with activity, clicks, brand new posts, using brand new features (i.e. GIFs instead of an image) to beat the same drum over and over again.

In summary, there is definitely fun to be had, discussions to become consumed with, information that is identified.

The best guideline: be as honest as safety allows by what you post online. Stay away from controversial topics, unless you get charged up to have a healthy debate on something you feel passionate about.

Finally, as you circulate and engage directly with followers, you discover what information folks gravitate towards hearing from you about. A reward for your diligence leaves you with a road map on what areas appeal to you, varied and situational reactions.

The easiest part is uncovering lots of tools, opinions, quotes, recommendations that you particularly show an interest in.

All this information is available at your fingertips. All the social media sites and business networking sites can help you with fact checking (avoid misleading or untrue interpretations), researching and becoming invested in reading those numbers that will tell you a story::… expunge information for you to tap into and help guide you or lead the way to an area or topic that people react favorably to.

Avoid experts. They say that are an expert at something. You just now need to become more familiar with those third party algorithm genius who prove the beacon to shine on you to be enlightened from. An expert, in my opinion, is when you have steadily grown your reputation and consistently circulate around specific topics or with those who appear to be knowledgeable about it.

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About the Author

Jeannette Marshall

BUZZveloper @optioneerJM blogHER+MOST VIEWED Business Development Writer: QUORA

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Studied Marketing & Management at Business

Lives in Calgary, AB

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onlineblogs83-blog · 7 years

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17 Helpful Guidelines To Help You To Create A Blog With Confidence

Helpful Guidelines To Help You To Create A Blog With Confidence There are many people who do blog just for fun but it is also transforming into a popular strategy to earn an income online. The blogging clients are really beginning boom as it's an incredibly easy type of business to have. Here are some tips that may help you to obtain your blogging business ready to go. Anyone, whatever her or his technical skill level is, can simply create and publish a blog in no time. New bloggers will use web publishing tools that aid in the development of your blog by making use of blog templates. Blogs may be hosted on your blog post hosting website that is certainly focused on hosting blogs. Hosting a blog on your blog hosting website costs hardly any money in any way and is usually offered to anyone it doesn't matter what the theme of her or his blog is. What takes essentially the most effort is originating with content to write to your site on a regular basis. 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The using blogging in operation is gaining interest as it can establish the credibility of a company and promote brand recognition. The strange thing about us webmasters and bloggers is we mesh our reality with the online world. The friends we talk with everyday online become good friends and that we lose touch with simple things like going outside. With the loss comes hope since an experienced webmaster can reach a hundred thousand people inside a month. This is where our power comes from to be able to speak to thousands and be well-known through the internet meaning the entire world. I personally may go to your continent in the entire world and would know someone quite nicely. Personally I prefer having the ability to reach out and touch so many people, but an important facet of an excellent blogger is a who is able to get the balance involving the online world in addition to their real world. Work on this and you'll be soon on your way success. This will receive the Google spider to index your brand-new sites or web pages in a few days and consider your site because of its database given the criteria of the you are seeking a timely, inexpensive and efficient method to make a large amount of content on your site, that your engines like google will get, head to Blogger and throw open a no cost blogging account and join the blogosphere.- The Love Affair between your Search Engines, Blogs and RSSI have been extolling the SEO great things about Blogs since almost a couple of years ago. Although blogs and engines like google are not appearing to take pleasure from the free for all relationship they had, the search engines like google and blogs seem to be married 'for better or worst'.The romance and infatuation phase between engines like google and blogs has waned because of blog spam. However search engines like yahoo dare not divorce blogs simply because they often cook regularly updated content.Blogs are also search results friendly in design. As publishers we love to blogs which is a simple way for all of us to update our sites with new content. While typical blogs have text based content, advancements in web page design now permits the posting of video with a blog. The ability to post video has taken with regards to a new type of blogging known as video blogs which a person would certainly not have to certainly be a writer to participate in in video blogging. Rather than journaling or posting content in word form, video bloggers record themselves speaking about a topic orally. Video doubles in order to present other content like demonstrations or instructions as will be the case in a very hobby or product themed blog. (more info) It mostly depends upon your audience. Think of people reading your site: how elderly they are, what their occupation is, their hobbies, interests, languages, etc. That will help you much if you need to add humor to your website article. Yes, spontaneity is quite much appreciated with circus and soap operas. Even Dr. House cracks off jokes continuously - that is why he could be a lot popular with men and women too, though. Your Dallas SEO experts discover how to work with a blog to boost the revenue for the business online by increasing website visitors to your website. Some from the postive elements of using blogs to promote your site have an surge in visitors to your internet site, more awareness about your web site, along with the capability to control the perception from the public about your site. The same Dallas website design techniques that are utilized on your small business website should also be incorporated in your blog so they really are clearly connected. Websites are laboring to get good traffic and clicks with their site to offer the top rankings. There are a few means of diverting website visitors to one's site but you are and unsuccessful each time and lots of times the ways used looked to be illegal or fraud. Writing good content consequently won't guarantee a successful site. One needs to offer the knack to getting genuine visitors who possess the interest to interact themselves reading the contents staying for a time in your site. However, in spite of spending months and years with your partners in many intimate ways, and we don't know how to sell them our ideas on relaxing, shopping or perhaps food. Am I right or am I right? I don't want to gloat as I am a fellow searcher. However, you must learn your potential customers well enough to be aware what you can sell them before starting selling them. You must captivate and look after a person's eye from the reader. Make sure that your content is fresh and lively don't just toll out chunks of facts and ensure how the information is correct and useful. Add in a person's touch a friendly comment, an unusual expression. Share your enthusiasm for that subject being discussed. (more info) 1) Keep a diary or a journal along with you mostly. ideas is triggered by anything you may hear, see, or smell. Your senses are the radar to get nice ideas. Write these in a journal and make it together with you for future reference. you are going to additionally note down something that you simply have scan or heard, someone's ideas enables you to develop your own ideas which could be not stealing. be aware that concepts and creativity will return from anywhere; it is the continuing development of the idea that produces it unique.

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euro3plast-fr · 7 years

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5 Important eCommerce SEO Tactics for 2017

Increase your organic traffic this new year with these future-proof SEO tactics

Search engine optimisation is a constantly changing field, one that requires effective planning and actionable tactics to succeed.

This post is aimed at those who have a fast website, perfect on-page SEO and a good site structure, yet are looking for ways to take your website to the next level.

In this post, we’ll reveal our top 5 eCommerce SEO tactics that you need to implement in 2017. Allowing you to remain ahead of the competition and drive targeted traffic to your website.

1. Competitor Backlink Analysis

A competitor backlink analysis is one of the most simple, yet effective eCommerce tactics you can undertake. In short, you look at your competitors’ backlinks and see how you can also gain similar links.

If done properly, this can allow you to uncover patterns, problems and opportunities, simply from analysing the links your competitors have already built!

One of the best ways to do this is to enter your competitor’s domain into tools such as Majestic or Moz's Open Site Explorer. This will provide you with all the backlinks that your competitors have built to their website.

In short, the aim is to take a deeper look at your competition’s links and ask yourself:

What has worked for our competition?

Are there any patterns?

Is this something we can do, but better?

For example, your competitor appears to regularly feature authoritative guest authors on their blog. The author has a popular presence in your industry and are experts in a certain niche. If these posts are gaining many diverse and high-quality links from other blogs, you could look to do the same.

Similarly, if you sell kilts and your competitor is linked to from a variety of websites that list kilt suppliers, you can look to approach these sites and ask for a link.

Overall, carrying out a competitor backlink analysis gives you an idea of how competitors are building links in your industry. This can help you create a link building strategy, and it can also save you a lot of time by the “stealing” the links they’ve worked hard to build.

2. Featured Snippets

Featured snippets have become extremely important for SEO. By focusing on featured snippets, you can greatly improve the search appearance of your website.

So, what exactly is a featured snippet?

A featured snippet shows the summary of an answer to a user's search query. It’s displayed at the top of the search results page and it’s been referred to as position #0.

This can enhance your brand's search visibility, as not only will you appear in the top spot, it provides the opportunity to occupy two positions on the first page of the search results.

An example can be found below:

This is an effective, yet simple way to compete with other brands in your industry and is a tactic you should employ immediately.

How do I get a featured snippet?

Optimising your site for featured snippets is fairly simple. You need to identify a question searched by your target audience, provide a clear, concise answer to this question and set this up so search engines can find it easily. Most commonly featured snippets are displayed as lists, graphs or tables.

Rob Bucci recently spoke about the importance of featured snippets at Brighton SEO. He highlights how to earn more featured snippets. He stresses the importance of keyword research when considering featured snippets, and the need to research the most popular formats for feature snippets related to your target search query - whether this be tables, lists or other.

Rob Bucci also highlights that Google use featured snippets for a reason, they’re important as they enhance user experience. And as voice search advances and becomes more popular, featured snippets will play a more important role.

If you’re a Moz Pro customer, here is a handy step-by-step guide on how to use their Keyword Explorer to find featured snippets relevant to your industry.

How will featured snippets help me?

Hubspot carried out a great study on how they received more clicks through to content that appeared in the featured snippet compared to content that didn’t.

So, there you go, featured snippets will help increase traffic to your site – what more could you want?

In the fast-paced, ever-changing world of SEO, it’s vital to keep up with changes to the SERPs. Therefore, featured snippets should most definitely be a tactic you utilise!

3. Create Linkable Assets

Put simply, a linkable asset is something you create that is of interest to your target audience and is therefore worthy of linking to.

I’m sure it’s no surprise that creating linkable assets gets a mention in this post. Building links forms the basis of SEO and therefore, creating linkable assets will remain a vital eCommerce SEO tactic for the foreseeable future!

Linkable assets can take various forms. But, for this post, we’ll focus on content. Creating valuable content that’s relevant to your brand/industry, and is shareworthy, can effectively build a number of high-quality links to your website and improve your ranking positions.

This content needs to have a hook that makes it link worthy. The most successful content often provokes an emotional response in the user. Additionally, content that has a geographical angle can help to attract a broad audience and spark conversation.

Depending on your industry, budget, time and resources, this content can range from a helpful eBook to an interactive map using data. Whatever the content, it needs to be unique, newsworthy and credible, as the overall aim is to gain a high number of shares and/or links, driving targeted traffic to your website!

It’s important that you closely base the content piece on the products your website sells. This will ensure that the websites that link to you are relevant and from within your industry, therefore, targeting your customers.

4. Community Engagement

Community engagement is an effective eCommerce SEO tactic that will allow you to understand more about your customers, their queries and their interests.

This is a broad tactic that can be approached in a number of ways. The main aim is to raise awareness of your brand whilst distinguishing yourself as an expert within your industry. You can do this through being present on platforms where your target audience hang out.

For example, search on forums and Q&A sites, such as Reddit or Quora, for problems and queries relating to your products. The aim is to help users to solve these queries through speaking to them and offering your expertise.

As always, don’t be salesy when answering questions. Offer great advice and if there is a chance to link to your product, or a blog post you have written that adds value, then include it.

Another form of community engagement is blog commenting.

Now, you’re probably saying “isn’t that a spam tactic used many years ago?”.

You’re right!

But, if done correctly, it can be a great way to help prospective customers whilst also increasing brand awareness.

Rand Fishkin recently presented a Whiteboard Friday on the subject of community participation. You can check that out here.

Furthermore, you can use the customer’s problems to create engaging content ideas for your own blog. This will help to further distinguish you as experts within your field and, potentially, gain extra search traffic.

5. Guest Posting

Guest posting can be a controversial term when it comes to link building. However, speaking directly to your audience by posting on another website’s blog is still a valuable SEO tactic. So long as you avoid using this tactic in a spammy way to build low-quality links.

Research relevant, popular and high-authority websites within your industry and approach these for guest posting opportunities. As mentioned above, guest posting on sites such as this will help to build awareness of your brand, allow you to speak directly to your target audience and create engaging content whilst building relationships.

If done properly, this will help to distinguish you as an expert within your field, whilst increasing referral traffic to your website.

There are many tactics you can implement to improve your SEO. Following the 5 eCommerce SEO tactics above will help to build links, build brand awareness and drive targeted traffic to your website!

Thanks to Bachir Smahi for sharing their advice and opinions in this post. Bachir Smahi is a Director of the London based Magento ecommerce and digital marketing agency, Best Response Media. You can connect with him on LinkedIn.

from Blog – Smart Insights http://www.smartinsights.com/ecommerce/ecommerce-strategy/5-important-ecommerce-seo-tactics-2017/

#Blog – Smart Insights

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donnellehsfc-blog · 7 years

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Assignment 2 - Group research Portfolio - NOT FINISHED

1) Explain the difference between QUALITATIVE AND QUANTITATIVE research.

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

Quantitative Research emphasises objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.

2) Explain the difference between PRIMARY and SECONDARY research.

Primary research is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations, and ethnographic research.

Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments.

3) Give a detailed description of SPECIFIC EXAMPLES of each kind of research such as :

Questionnaires, Focus Groups, market research interviews, internet forums, government statistics, readership surveys, circulation figures, media planning agencies etc. You need to show that you understand the PURPOSE and ADVANTAGES AND DISADVANTAGES of each kind of research.

-Questionnaires

The purpose of a questionnaire is to get answers directly from your target audience or community from the questions you are asking. This could be done online or handed out to each person to be filled out. Most of the time if the people taking the questionnaire are being serious, the answers you will get back will be very helpful and will help you improve and tweak the product to cater for all of the target markets needs through analysing the trends in the answers of all the questions.

A questionnaire would consist of a bunch of questions (10-20 or less) which either have answers that need to be ticked by whoever is doing the questionnaire or it will have spaces for the person doing it to write in their answer.

-Focus Groups

A focus group is a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc. These aren't as effective as a questionnaire because questionnaires can be filled in by many people whereas a focus group would ave a handful of your target market who will be speaking on behalf of the rest of your target market.

-Market Research Interviews

market research may include interviews. Whether you perform the interviews over the phone, online or face-to-face, various questions are designed to elicit responses to help you gauge trends, gather demographic information or generate opinions. These are good ways to get answers from your target audience, however having face to face interviews could be a bit full on for the interviewee and could put them on the spot which would not get the best answers out of them, which is what you need to create or improve a product for your target audience.

-Internet Forums

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived. These are good to use because they are not time consuming and the target audience can do it at home in their own time. One issue with this is that because it isn't controlled people may decide not to do it and may think it is a waste of time. It is a cheap option to get customer feedback on products in order to make improvements.

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jeannette-marshall-optioneerjm · 6 years

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Where there’s smoke, there’s fire: influencer or fraudster?