#i feel like buying ''designer brand'' things is a good litmus test in that i instantly know i won't like you as a person

[mostlygibberish]

As somebody who sees a lot of celebrity photos, one of my favourite genres is still "hot woman holding/wearing some overpriced/ugly garbage".

Yeah, I'm totally going to buy whatever the fuck "smart water" is because the pretty lady I'll never meet or know personally held it long enough for her photo to be taken.

Does this shit actually work on anyone? Surely people are wiser than marketing departments credit them? Well, I can hope, at least.

#i mean - someone has to be buying the $30000 handbags because the hot woman held them briefly #or those brands where all their shit has the brand name written in big ugly letters on it lol #the premium you're paying is to look like more of an asshole #i feel like buying ''designer brand'' things is a good litmus test in that i instantly know i won't like you as a person #like rolex watches lmao #who even wears a fucking wristwatch now? #what kind of wanker spends that much on a watch?

[maddyepsx634]

5 Laws That’ll Help the los angeles landscape architect Industry

The Best Strategy To Use For How To Hire The Best Landscape Architect?

Table of ContentsThe Ultimate Guide To What Does A Landscape Architect Do?The Buzz on What Does A Landscape Architect Do?The Definitive Guide to How To Find The Best Landscape Designer In La?The 25-Second Trick For How To Pick A Professional Landscape Designer?Unknown Facts About How To Find The Best Landscape Designer In La?Unknown Facts About How To Design Landscape?

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Among the most biggest decisions for a landscaping task is whether to work with a landscape architect, landscape designer or landscape professional. Their locations of experience and understanding may be comparable in some respects, but differ significantly in others. To make it more complicated, numerous design-build companies have landscape designers and architects on personnel to orchestrate the total style, installation and maintenance of the most intricate landscapes, while some designers and designers employ their own contractors.

Some Known Facts About How To Choose The Right Landscape Designer?.

With landscape specialists, any design work is considered part of the construction package. Whom to employ depends upon several aspects: your budget, timeline and task's size and intricacy. The ultimate litmus test, however, is how you get along. Is the person responsive to your ideas, goals and task schedule? Can you interact with each other? "Get somebody who makes the effort to learn more about your area and asks you questions about how you utilize your space, what examples you like, and what type of sensation you 'd like your area to stimulate," says Trevor Smith, vice president of the Ecological Landscaping Association.

Regional listservs are an excellent method to gather referrals rapidly. You can likewise browse online directory sites put together by expert organizations and business: As you weigh the choices, look at portfolios to see if a professional or firm focuses on the type of job you have in mind. Describe this list of questions.

All About How To Choose The Right Landscape Designer?

Get all propositions in composing and ensure you understand the terms and costs. Even if you're impressively useful or have a jolly green thumb, before you start tearing up your yard, it's an excellent idea to speak with a landscape designer or architect to evaluate your home and produce a master strategy.

Equipped with a master plan, you may take on some elements yourself such as planting and mulching to conserve cash or feel fulfilled, however it's a good idea to work with skilled labor to deal with such things as lighting, irrigation, lawns, swimming pools, hardscapes, outside kitchens and grading. "Individuals get nervous about the master design process, however it's a fantastic workout," states Risa Edelstein, president of the Ecological Landscaping Association.

Rumored Buzz on How To Find The Best Landscape Designer In La?

Remember when you couldn't leave your home since of the mountains of snow outside!.?.!? Neither do we. It's something like summertime now, and we're everything about the outdoors. Good thing we've all got splendid yards, right? Oh, you do not? Hm, well, that's no problemwe're here to assist. And it starts with knowing all the truly dirty tricks of a landscape professional.

For many property landscaping the distinction is negligiblebut for more complicated, propertywide projects, a landscape architect might be a much better option. Now that you understand who they are, here's what else they wish you understood. A landscape architect or designer will deal with you to produce a grand strategy that encompasses your entire property, from installing a brand-new driveway to including a deck to grading your yard.

What Are Qualities Of Great Landscape Architects? Things To Know Before You Buy

, a New England-based landscape designer, recalls helping a family member turn urban design firm see this a barn into a livable space. Plans she developed included off-grid and solar aspects, a driveway and parking, and turn-around area for cars." All that things is hard to do," Reed says. "At the end, the male stated, 'I had no concept that a landscape designer might provide this help.' It blows my mind that individuals don't know the sort of assistance we can supply." A landscape architect's task is considerably much easier when you, the house owner, understand the relevant regulations that govern your home.

" If they're not understood, then the designer will do things and then discover that they're not allowed." Correcting the mistake( s) suggests extra time and cash for youand a serious headache for your landscape designer. Prior to employing a landscape designer, make sure you know the fundamentals of your yardand its issue areas.

Do You Need A Landscape Architect Or Designer? Can Be Fun For Anyone

Want to include a swingset one day? Let them understand: They'll have the ability to produce the ideal area in your yard and make sure setting up the set does not trigger any long-lasting issues. Sharing your plans up-front will "conserve the designer from finding it later and having to backtrack," she says. And if you do not currently have it, Vermont landscape designer suggests discovering your residential or commercial property's plot plan or a previous landscape style, which supplies many of the information needed for any remodel.

SQLA Inc, 2669 Saturn St, Brea, CA 92821

$1562-905-0800

#architects

[gothify1]

Here at Who What Wear, we're all about delivering the latest and greatest shopping edits, as approved by our team. That's why we've created a new shopping column, The Joy of Shopping , which will see me, Joy Montgomery, heading to all your favorite stores to test out new-in pieces IRL. From summer dresses to the brands you might've forgotten about, prepare for changing room selfies aplenty. Is there something you'd like me to cover? Make sure to tweet or Instagram me your requests! Bursting onto the scene back in 2013, & Other Stories has been one of the few fast-fashion success stories in an undeniably bleak decade for the retail world. Feeding the consumer's desire for an all-encompassing shopping experience, the brand created stores which felt like the sort of understatedly chic homes we all wish we had filled with the fantasy wardrobe of an archetypal cool girl . Where some brands clamored for our attention with cut prices and throwaway trends, & Other Stories became the aloof and stylish older sister who knew she'd never had to work very hard to hold our attention. And, lo and behold, the nation's fashion lovers flocked to her, drawn in by her cool and collected exterior and careful balance of timelessness and relevance. The ultimate litmus test? Even my shopping-phobic friends are happy to peruse the stores' rails—and that's no mean feat. More than ever, it feels as though & Other Stories is on the money with their design offering, tapping into the public's demand for greater longevity from their fashion with minimalist, clean-lined buys that will not only survive the seasons but also feel premium thanks to their weighty fabrics and high-end finishes. The proof is in the feed: You can barely scroll through Instagram without coming across influencers clad in the brand's wares, both past and present. I entered & Other Stories this week expecting to discover a host of 2020 trends, but instead, I was inexorably drawn to a dream line-up of mix-and-match staples. I present to you your new season capsule : Think perfectly tailored white shirts, dress-up-dress-down midi dresses, layering hero pieces and throw-on-and-go jumpsuits. Bring on the roaring '20s. Scroll down to see and shop the 19 pieces I'm loving from & Other Stories right now. Style Notes: If there's one thing & Other Stories is excelling at right now, it's elevated basics. I'm in love with the proportions of this outfit: The oversized blazer with the high-waisted trousers and slim-fit knit. The simplicity and weightiness of the fabrics make it feel so premium. Style Notes: I've been tentative about the return of the miniskirt, but this pairing feels sufficiently fresh. Next time I would size up with the skirt for a more A-line fit and maybe style with loafers, but I do seriously rate this mock-neck blouse for all your smart-casual needs (it is very sheer, but it would look just as good with a black cami base-layer). Style Notes: Stories has created multiple iterations of this '70s-style belted jacket, and this is my favourite one to date. Made in a green-tinged tweed fabric, this retro-inspired piece makes for a winning pairing with flared jeans and a roll-neck. Note that the fit comes up a little loose, so size down if you're petite or want a slimmer fit. Style Notes: I don't usually think knitted dresses (particularly of the tight variety) are the most flattering trend around, but this Stories style is the exception. The waist knotted detail cinches the waist, offering shape where some offerings can look a little awkward. I'll be saving up my pennies for this piece. Style Notes: The shacket has fast become a staple in the fashion lovers' wardrobe, but this look stands out from the rest thanks to its quilted finish. Light enough to fit under a roomy coat, this is set to be a serious layering hero. Just add straight-leg jeans and a white shirt. Style Notes: I never thought I'd see myself in such a unashamedly pastel hue, but there's something about the sharp tailored finish of this suit that counteracts any saccharine undertones. For a more casual look, try styling with a white tee and sneakers. Style Notes: If this season's collections are anything to go by, the leather trend ain't going nowhere. Despite its high-impact associations, it's actually become a bit of a minimalist staple, as seen in this oversized (and I mean oversized) shirtdress. For best results, keep accessories simple and colour palette muted. Style Notes: I've seen so many influencers wearing this & Other Stories blazer and I can now see why. Coming in a range of muted shades and weighty wool-blend fabric, it's the ideal mix of versatile jacket and winter coat. I'll be using mine to create a tonal effect with a color-match roll-neck. Style Notes: I've had my eye on this mock-croc baguette for a while now. It might be on the pricier side, but you really notice the quality. It's the sort of bag that'll look just as good with daytime basics as it will with evening outfits. Style Notes: Sometimes, you can't go wrong with a tailored shirt and perfectly cut jeans. This season it's all about the borrowed-from-the-boys fit, which hangs loose, but if you're worried about the shapeless finish, try a French tuck, as it will help to lengthen the legs. Style Notes: On average, I probably wear a jumpsuit about once a week, as it's the item I throw on when I'm feeling a bit lazy but still want to look stylish. This utilitarian offering has just the right fit—oversized but suitably tailored (although note that I sized down). It would look so good with combat boots and a white roll-neck layered underneath. Style Notes: I couldn't resist throwing on this workwear shirt as I was leaving the store. It's definitely on the longer side, so it's perhaps less good for petite people, but I enjoyed the versatile simplicity of the cut and woollen coziness of the fabric. This post originally appeared on Who What Wear UK. Up Next: I tried the 21 best winter dresses from Ref, H&M, and Zara—these 12 made the cut .

[kadobeclothing]

17 Email Newsletter Examples We Love Getting in Our Inboxes

When people first start doing email marketing, they often assume they need an email newsletter.

“It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will actually look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze to put together,” they say.

And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. And this isn’t great for you, your metrics, or your company’s success. So if you’re thinking about creating an email newsletter, read this blog post and think really hard about whether that’s the right move for you in terms of your marketing strategy. If you’ve decided that you want to start an email newsletter, or you want to revamp one that’s not performing well, keep on reading. We’ve compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible. Each newsletter on this list is fabulous for different reasons. Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action … but all are exceptional at solving for their subscribers’ needs.  Additionally, if you’re unsure what you want your own newsletter to be about, or how you should design one for optimal conversions, keep reading — we’ll explore that, next.  Email Newsletter Ideas Email newsletters can include a weekly round-up of blog posts, case studies regarding your product or service, upcoming company events and webinars, or even a behind-the-scenes look at your company.  Of course, you don’t want to create a newsletter just for the sake of creating one — instead, you should do thorough research on what your audience might prefer, and what your company is well-suited to offer.  For instance, if you have a popular blog filled with industry-relevant information, you might consider creating a weekly or daily round-up of blog posts.  However, if you work for an ecommerce company that sells workout gear, you might find a round-up of blog posts doesn’t resonate with your audience. Instead, you could consider a membership newsletter that includes deals and promotions on new items, as well as a round-up of workout apps, inspirational quotes, and training courses all revolved around fitness. If you’re looking for general email newsletter inspiration, you’re in luck. Here’s a list of some of our favorite ideas for email newsletters:  Round-up of popular or recent blog posts or videos New job openings at your company  New case studies or product launches Membership/customer deals and promotions New best practices or tips Industry news Quotes Recent survey results related to your industry  Internal employee news, including anniversaries, promotions, and birthdays  Listicles (i.e. “10 Best Vacation Spots of 2020” if you work for a Travel publication) A team spotlight with pictures and bios Photos or stories customers have shared Behind-the-scenes at your company, or interviews with company executives Monthly business recap New training opportunities FAQ (Frequently Asked Questions) and answers Upcoming webinars, or recordings of past webinars Next, let’s explore some newsletter designs to inspire the aesthetic of your newsletter.  Email Newsletter Design  Your company’s newsletter should be a true reflection of your brand. For instance, if your website features minimalist design and clean, plain black-and-white text, then you don’t want to create a super colorful newsletter, which might confuse new subscribers.  There are a few best practices, however, you can employ to ensure your design is up-to-par. Of course, you’ll want to A/B test whichever design(s) you choose, to ensure they resonate with your audience.  Here a few newsletter design best practices (although, again, the design should be industry and brand-specific): Clean, crisp images (no blurry images) Text (use same text throughout), company logo, and icons Try filters, memes, or video  Make the CTA clear and obvious — and just have one (i.e. “Click here to shop” or “Click here to read”) Create a hierarchy with CTA early-on  Mobile-responsive  Test the length of your newsletter to ensure it’s not too short or too long for your audience Of course, the design of your newsletter will depend on your brand, as well as the message. For instance, you might want to create a colorful, attention-grabbing newsletter if it largely focuses on visuals of new products — alternatively, if it’s a round-up of recent blog posts, perhaps you try a more minimalist look to mimic the appearance of a letter.  I’d also recommend looking into pre-made templates if you’re not familiar with designing emails. If you’re a HubSpot customer, you’ll have a bunch of pre-made templates in the email tool. However, if you’re still unsure about your newsletter design, there’s nothing better than looking at examples for further inspiration. Take a look at the following 17 newsletters that knocked it out of the park, and consider using some of their design elements as inspiration for your own.

Best Email Newsletter Examples NextDraft REI Austin Kleon FandangoNOW InVision Community.is Vox Sentences Fizzle TheSkimm Medium BrainPickings Litmus General Assembly This. SaaS Weekly The Ringer Hacker Newsletter

1. NextDraft NextDraft is a daily email written by a man named Dave Pell, which is a curation of the best web content of the day. As Pell describes it, “Each morning I visit about fifty news sites and from that swirling nightmare of information quicksand, I pluck the top ten most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight.” You can tell he’s a great writer. His copywriting is one of my favorite things about the newsletter. It starts with the subject line, which is usually a play on words or a clever one-liner on the top news of the day. It then extends to the body of the email itself, which is always descriptive, accurate, and clever. Finally, the minimalist design is fantastic. Not only is content delivery is clear, organized, and digestible, but also the inclusion of social share buttons underneath each story is brilliant. Rather than assuming that the reader is going to make it to a social sharing option at the bottom of the newsletter, Pell provides them with multiple opportunities throughout. Social engagement can play a big role in growing your newsletter, as every share on social opens up a valuable opportunity to attract more subscribers. For those who’d rather read news like this in a mobile app, the NextDraft app is free in Apple’s app store.

[Click here to see the entire email.] 2. REI REI, the recreational sports outfitter, is a model of success in several areas of content marketing — and their membership email is no exception. We included this email newsletter on our list because it does what many ecommerce and consumer product vendors find challenging: promote good products with good content. In the newsletter example below, you’ll see how REI delivers many different types of material to its subscribers, and each type relates to one another. Following the seasonal product offerings at the top of the email, the company offers trainings to help educate readers on its new products and blog posts for even more insight into the outdoor lifestyle. Did you notice something else about this newsletter? It’s dedicated entirely to runners. Catering your email newsletter to a single audience — even if that audience belongs to an even bigger buyer persona — can help you tell a story in your email that resonates with the recipient from start to finish.

3. Austin Kleon Not to play favorites, but this newsletter from Austin Kleon is one I really look forward to. First, I love the simplicity. It’s not flashy, nor is it overly promotional. That’s the hallmark of a successful email newsletter: The most effective newsletters aim to educate, not sell. I also love the overall informal tone he takes, as it makes it feel as though you’re hearing from a friend. If you’re looking to lower the barrier between your company and your audience, consider using language that is friendly and inviting, not buttoned-up and jargony.

[Click here to see the entire email.] 4. FandangoNOW FandangoNOW is a movie streaming app that allows you to build a library of purchased and rented movies around your interests. And it uses the below email newsletter as part of its customer retention strategy. The email below offers movie suggestions for the weekend, making it a well-timed newsletter if it lands in your inbox on Friday afternoon. In addition, its design is easy to digest, despite being so graphic-intense. Using numbered icons and consistent “Buy” and “Rent” CTAs in corners of each movie tile, the email compartmentalizes a lot of content while still connecting each movie to the FandangoNOW brand.

5. InVision InVision’s newsletter is a weekly digest of their best blog content, a roundup of their favorite design links from the week, and a new opportunity to win a free t-shirt. Not only is their newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly. They make great use of animated GIFs in their emails (which you can see when viewing the whole email here). I also love the clever copy on their call-to-action buttons: “Cat GIFs on Every Page” “Set Your Sights” “Why So Serious?” In addition to classic CTA buttons, they engage their audience at the bottom of every newsletter with a “You tell us!” text CTA.

[Click here to see the entire email.] 6. Community.is Community.is is a handcrafted newsletter created for people who “put people at the center of their work.” This unique concept attracts a variety of readers from executives at ad agencies, to community managers at startups, to marketers and creatives of all shapes and sizes. In an effort to cater to their melting pot of subscribers, Community.is adopted a three-tier format: Short, Mid, and Long. While an executive may only have time to skim the short stuff, a marketer might be looking for a more in-depth read to spark some inspiration for their next campaign. Organizing a newsletter in this way helps ensure that you’re serving the distinct needs of your audience without it being too confusing.

[Click here to see the entire email.] 7. Vox Sentences Vox Sentences is a nightly email meant to quickly get its readers up to speed on the best stories from the day. The content ranges from the day’s top news to fun stories from all over the web. They do a great job balancing their own content with external sources, and the stories they choose are always really high quality. You can read Vox’s entire newsletter from start to finish and get a great sense of the stories they’re covering — but you can also click through to any of the linked stories to get a more in-depth approach.

8. Fizzle Fizzle’s newsletter is aimed at entrepreneurs who want weekly tips on building a business sent directly to their inbox and all in the email itself. Although they have a business blog and a podcast, what makes Fizzle’s newsletter unique is that the email content is independent from those other content assets. In other words, it’s written entirely for their subscribers. The copywriting style makes the newsletter unique and appealing, too: It’s casual, honest, and written like the author is writing to a friend. The writing gives off the vibe of real, down-to-earth business advice — without the fluffy stuff. At the same time, it’s written with clear headers and sub-headers to break it up, and the important stuff is bolded, making for easy skimming.

9. TheSkimm If you want to stay up on what’s happening in the world and have some delightful writing delivered to your inbox first thing in the morning, look no further than TheSkimm. It’s a daily roundup of what’s happened in the news in short, punch paragraphs. The best part? You don’t have to click out of the email to read the news if you don’t want to — although they do link to their sources if you want to read further. And when it comes to more complex news topics (think: Brexit or the Cannes Film Festival), they’ll cover the most recent updates but link to their Skimm Guides, located on their website. These guides provide context for larger topics, and are written in the same style as the emails. For your own email marketing, TheSkimm is the place to go if you’re looking for writing inspiration or for emails without much visual content.

[Click here to see the entire email.] 10. Medium Medium is a blog-publishing platform that has been continuously building momentum since its launch in 2012. Publishing on the site has really picked up in the past few years, and nowadays, there are a ton of people publishing posts on the site every day. Of course, that means there’s a lot of content for the average person to filter through. To help bring great content to the surface, Medium uses email newsletters. And after I open this newsletter every day, I end up going to visit several Medium posts without fail. (Mission accomplished for Medium, right?) Here’s why: The newsletter feels pretty minimal. Because of the way that Medium uses colors and section dividers, they’re able to give you a ton of content in one email without it feeling overwhelming. Plus, they offer both a daily and a weekly version of the digest, allowing users to opt in for the email frequency they feel most comfortable with.

11. BrainPickings BrainPickings is one of the most interesting newsletters out there. In fact, the folks who write it call it an “interestingness digest.” Every Sunday morning, subscribers get the past week’s most unmissable articles about creativity, psychology, art, science, design, and philosophy — topics that are really appealing to a wide audience. At its core, it explores what it means to live a good life. This is one of the longest newsletters I’ve ever read, but what makes it still work well is how high quality and well packaged the content is. (Bonus: Check out the delightful microcopy in the top right-hand corner.)

[Click here to see the entire email.] 12. Litmus You’d hope that an email marketing testing company would have great emails … and Litmus definitely does. While the content of the emails is certainly interesting, I’m especially digging the design. The blocks of color help break up the newsletter into sections that are easy to differentiate. I also like that the text calls-to-action at the end of each post’s description don’t just say something generic, like “Read this post.” Instead, they are matched with specific actions related to the post’s content, like “Get the checklist” and “Discover why you should test.”

[Click here to see the entire email.] 13. General Assembly There are a lot of creative things you can do with images in your emails, from designing your own custom graphics to creating animated GIFs. General Assembly, an organization that helps expand professionals’ skill sets, likes to employ tactics like these in their newsletter. From their attractive and minimal layout to their concise copy and helpful information, this is a great example of a newsletter that gives subscribers quick information in an easily scannable format.

[Click here to see the entire email.] 14. This. This. (yes, the full stop is part of the brand name) is another great newsletter for finding — and sharing — the best and most entertaining content on the web. What makes their newsletter unique is that it isn’t just content curated by one person or one team; it’s content curated by a community of people on the internet. Members are allowed to share one, single link every day — presumably the best content they find the entire day. The result? “We’ve built something we hope will connect you to the best the web has to offer — all its weirdness and beauty and diversity and ambition,” reads the website. The newsletter consists of the editor’s picks from all the amazing content their community members have shared. Subscribers also have the option of signing up for a custom newsletter, which includes the editor’s picks and a custom feed from curators they can pick and choose. That’s some pretty cool personalization.

15. SaaS Weekly This is the ultimate SaaS newsletter, from a guy that kind of knows a thing or two about SaaS. (Hiten Shah is the co-founder of CrazyEgg and KISSmetrics). While his approach is simple, this roundup is packed with value and organized in a way that makes it easy to discover content around your specific interests. Shah does this by breaking the list of curated posts into different sections — Business, Product, Marketing Growth, Tip of the Week, etc. — which makes it easily scannable.

[Click here to see the entire email.] 16. The Ringer Remember Grantland, the sports and pop culture blog owned by ESPN that was started by sports journalist Bill Simmons? In October 2015, ESPN announced it would be ending the publication of Grantland. Shortly thereafter, Simmons formed Bill Simmon Media Group and recruited a whole bunch of former Grantland staffers to launch a brand new newsletter in March 2016 called The Ringer. Although The Ringer is written and run by many former Grantland employees it’s a different project than Grantland was. Where Grantland focused on sports and pop culture, The Ringer branches out into other areas like tech and politics. Jon Favreau, a former speechwriter for President Barack Obama, is among the contributors. I like how focused they are on experimentation: “We want to have fun, take chances, analyze, theorize, obsess, and try not to take ourselves too seriously,” said Editor-in-Chief Sean Fennessey. Another differentiator? The Ringer’s website was developed in partnership with publishing platform Medium — which means the newsletter reflects that clean, minimal design.

[Click here to see the entire email.] 17. Hacker Newsletter Many marketers don’t frequent Hacker News, but they should still check out this hand-picked curation of the social network’s top stories of the day. Why? The newsletter is clean and minimal, but still sends a ton of really great content its subscribers’ way. The way it distills potentially overwhelming information is by bucketing content into sections. The newsletter also looks very similar to the site, so for those who love the site and how it’s laid out, the newsletter feels like a comforting, familiar way to consume content.

[Click here to see the entire email.] Even though newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. We hope these examples gave you some quality inspiration so you can create newsletters your subscribers love to get in their inboxes.

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[asrarmukadamworld-blog]

How to Start a Successful Freelance Graphic Design Career

Freelance is a natural fit for graphic designers. In fact, 20 percent of people in the design industry are self-employed. But why has freelance graphic design gotten so popular? How does such a huge group of people do it successfully? And what can you do to stand out in a saturated industry? In this article, we’ll discuss everything from the pros and cons of freelancing, to building a portfolio that gets you noticed, to landing clients and dealing with them.

1. Why freelance graphic design?

A freelance career is something almost every graphic designer has considered. From students about to enter the workforce to seasoned designers ready to work for themselves, it’s an industry that has thrived on self-employment. But just because it’s a popular move doesn’t mean it’s right for you. Why should you freelance?

 There are many personal questions to answer when deciding whether a freelance graphic design career is the right path for you. Do you have the right temperament? A good amount of willpower and internal drive? Do you thrive on an office environment, or do you prefer a different pace? Are you a self-starter or do you need someone breathing down your neck to get work done? Unfortunately, there’s no aptitude quiz that can determine whether you’ll be successful as a freelancer, but your work habits, professional goals, and overall personality are all criteria to the consider when you make the decision.

As you make your decision, keep in mind the pros and cons of a freelance career.

You’ll have more freedom and flexibility, but also more responsibility. With the ability to set your own schedule you’ll be free to listen to your muse, which doesn’t always speak up during normal work hours. But this freedom can also be a burden, as you are the only person who can take responsibility for your work and your business as a whole.

You get to choose who you work for, but that also means managing who you work for. Instead of having clients built into your work, you’ll have the chance to select and screen them (depending on how desperate you are for work). Once you choose them, however, you also have to manage them. This means running point on all communications, keeping them happy, and eventually chasing down payment, which isn’t always a walk in the park.

You’ll learn new skills, but it’s pretty much required that you do. Freelancing is a bootstrapping endeavor.  While you have the opportunity to pick up new design skills, you’ll also have to invest time to develop less glamorous skills like bookkeeping and time management.

Your lifestyle could improve, or it could be consumed. The flexibility of freelance means you have more time for the things you truly want to do. But if you don’t work towards an appropriate work-life balance, it can easily consume your life – sometimes more than a full-time job.

With all these pros and cons to weigh, why does it seem like so many people in the design industry still lean towards freelance? Flexibility might be the biggest draw. People want to work how they want, where they want, and when they want. This comes with challenges, but with commitment and diligence a fruitful freelance graphic design career is possible. We talked to two graphic designers who found success in our article examining why so many designers choose to go freelance.

2. Starting your freelance graphic design career

If you’ve determined that a freelance career in graphic design is for you, it’s time to think about how to establish your business.

 But there’s also the more creative side of the business. Where will you work? How will you work? What type of work will you do?

One of the hardest things to conquer as a freelancer is time management. Without a boss sitting in close proximity or co workers bustling around you, it can be hard to find the motivation to work. Face this challenge by setting up specific working hours that define your day. You should also set up a physical environment that’s conducive to work. Some freelancers work from cafes, others chip in extra to work from a co-working space, but many just work at home.

The key to working from home is creating separation between your office and living quarters. In our article on the pros and cons of freelancing, designer Grace Fussel describes her work-life balance ritual:

“Every evening at 6, I lock my office door and put the key in a separate room of the house. Even if I receive seemingly urgent emails after that time, it’s a handy technique to achieve absolute separation between my work time and my leisure time. In the morning when I take the key out and unlock the door, it makes me feel like the work day has officially started.”

This isn’t always possible, but you should try as hard as you can to distinguish your work life and personal life to keep you focused and sane.

 When you’re just starting out another question to ask is whether you intend to specialize. While it always pays to be well-versed in many areas of your industry, there’s benefit to having expertise in one or a few areas.

We looked at possible graphic design specialties and the upsides and downsides to opting for a specialty in this article. Some of the pros include more professional respect, a more specific career trajectory, and the huge asset of expert knowledge. On the flip side, the cons include a potentially smaller client base, a career trajectory that’s too rigid, and the pressure of having to always be the best.

Like becoming a freelancer in the first place, developing a specialty is another big decision to make. Think carefully about the pros and cons and how your personal and professional goals might be affected by the choice.

3. Building your portfolio

A portfolio is every graphic designer’s greatest opportunity and most crucial asset. It is a representation of your experience, your aesthetic, your skills, and often your personality.

 Building a website and online portfolio can be quite meta if you’re a graphic designer. The entire look and feel of the website will speak to your talent as a designer. Even the parts that don’t speak specifically to your work, like an ‘about me’ section, need to be impeccably designed. It should also showcase your aesthetic, acting as a litmus test for potential clients. This is one of the biggest tips we share in our article on crafting a distinctive design portfolio.

Most designers have a personal website that houses the basics: their portfolio, contact info, and ‘about me’ section. But a great way to boost your portfolio is to include a case study. This is a deep-dive into the work you’ve done for a client, showing how you took them from problem to solution with your expertise. If you’re just starting out and don’t have the experience to base a case study on, you can create a prospective case study based on a real brand or something hypothetical.

As you write your case studies, keep these tips in mind:

·         Focus on a past client that represents your ideal future client.

·         Detail the client’s perspective so new ones can easily relate.

·         Don’t be dry – tell a story about the client’s needs and your design process.

·         Show the success of your work through cold hard facts and numbers.

 A social media presence is another must, and one that can be used to supplement your online portfolio. Several platforms offer the equivalent of a portfolio with added social features, like Behance or Dribble. These popular websites can be instrumental to getting feedback on your work, networking with other designers, and ultimately connecting with clients.

The general social media sites Twitter or Instagram can also work in the graphic designer’s favor. You can join groups, use hashtags, weigh in on conversations, and keep people updated on your work.

With all of these functions on social media, some might be asking whether a social media presence can replace an online portfolio. We dissect this issue closely in our article on social media vs. traditional profiles, and the conclusion is clear: Social media should be used to bolster your online portfolio, but don’t rely on it to replace the foundational and professional tone of a portfolio.

4. Building your network

In addition to a stellar portfolio, a freelance career is dependent on connections. Clients won’t just fall into your lap – you’re more likely to find a paying job when you have relationships to tap. These relationships might be with other designers who can ultimately recommend you, or with clients who have been following your work. Either way, there are several methods for building your network.

Marketing isn’t just for brands and big companies! As a freelancer you are your brand, and you have to get it in front of the right people. This doesn’t mean you need to have a huge budget to buy display ads or send direct mail. Our article on marketing yourself as a freelancer spells out 10 realistic and low cost ways to market yourself successfully.

The best advice? Make your website much more than a portfolio – make it a place where you develop an ethos around your brand. This will lend credibility to your name and expand the reach of your website. To do this, brands usually share content that engages, informs, and excites, and you can do the same. Try out some of the typical mediums used to do this like a blog, video tutorials, email newsletters, or social media.

Speaking of social media, this is one of the best ways to meet and communicate with other designers or clients. Make sure you maintain a presence on traditional social media sites that have broad audiences, but don’t exclude the graphic design communities where you can get feedback on your work and impress prospective clients with a body of work.

Want to get out and meet people in person? Professional networks are a fantastic way to branch out in your industry. These organizations typically offer many services that will help you grow as a freelancer, including:

·         Networking opportunities

·         Legal advice

·         Templates and forms

·         Client connections

·         Workshops, talks, and conferences

5. Getting clients

Finding them

Discovering clients to work with doesn’t have to be a shot in the dark. In fact, there are many sites built specifically to help you with this task. We break down the list of sites in this article.

Some of these sites are better than others, and some may serve you better at varying points in your career. Fiverr’s micro-style commissions are a great option if you’re looking to fill in the gaps on an already busy schedule – or if you’re totally desperate for work. On the other hand, Toptal is a place for the uber talented folk who are ready to service top-tier clients and receive a fair compensation.

Beyond these dedicated websites, there are also basic methods of discovery. Cold-calls might work if you’re looking to service smaller businesses. Keeping your social media maintained and reaching out to clients through these platforms might put you top of mind for a brand’s next project. And staying in touch with peers in the industry is always a good idea, as they can pass along offers or leads that they’re not ready to pick up.

Pitching them

Often, you’ll have to convince clients to work with you because there is so much competition in the freelance graphic design space. When you want to work with someone, it’s up to you to make the sale. If you’re making your case on the phone, in an email, or in person, there are a few tips to keep in mind:

·         Hook them with something memorable

·         Identify their issue and propose your solution

·         Make it easy to get in touch

Sometimes you might find yourself on the spot, sitting in a room with someone you’ve wanted to work for, or asked by a potential client what you could do for them. In this case, you’ll need a go-to elevator pitch. You can rehearse certain elements of the pitch, which should last no longer than the average elevator ride. Other elements might be harder to prepare for – like information surrounding the specific client, but you can practice your hook, your flow, and your public speaking skills at home in the mirror.

Agreeing with them

Once you’ve found, pitched, and landed a client, you’ll begin the process of agreeing with them. This can be a breeze or a somewhat belabored process.

To protect themselves and their work, many freelance designers will develop a contract for their clients. This can be as long or as detailed as you want, though keep in mind that most clients don’t want to trudge through pages of legalese. The typical contract, agreement, or brief as some may call it, contains key information like the scope of the project, pertinent deadlines, and payment information. For additional layers of protection you can add parameters for revisions, cancellation clauses, etc. that clearly delineate the agreement between you and client.

As you gain more experience as a freelance graphic designer you’ll be able to template your own unique contract to fit your working style.

Of course, sometimes you just can’t accept a job. Maybe you have too much on your plate, or the design work just isn’t up your alley. How do you turn it down without shutting the client out forever? It can be difficult navigating a “no”, but there are a few tools to use when you need to make this tough call. In our guide to declining a job offer, we outline a few steps:

·         Help the client see your perspective. If you’re declining because your work and the client’s mission are unaligned, don’t be afraid to discuss these challenges.

·         If you think someone is better suited to the job, let the client know! This helps all parties involved: Your friend or peer gets a job and your client doesn’t have to dive back into the freelancer search.

·         Think hard before you say no to a project you love because you’re just too busy. If it’s the perfect offer it might be worth reshuffling other lower priority projects. Certain offers are not built to be turned down!

6. Doing the work

The design process

The creative process is unique to every graphic designer. But once you’ve gotten the brief for the job, it can be hard to figure out where to start. Expert freelancer Grace Fussel has outlined a detailed work process to use when you’re getting started on your next job:

Stage 1: The brief

No designer is a mind-reader, so it’s important at this early stage of the graphic design process to assess exactly what the client is hoping for, and for you to communicate what they can expect from you.

 1.   Client meeting and brief analysis Talk to your client about the brief. Ask if they are able to provide information about their brand ethos and competitors within their sector. Get access to brand guidelines, if available. Even simple brand elements, like a colour palette or fonts, can be a fantastic starting point for developing your ideas.

 2.   Market research Do some online research into your client’s industry and their competitors. You’ll find that companies in some industries will share design traits in common — you don’t have to mimic these, but it helps to have an understanding of the landscape. You can also avoid any unfortunate duplicate logo scenarios (these happen more often than you think).

3.   Mood boarding Designers have their own preferred ways of sourcing and compiling inspiration. Some prefer a physical board using clippings, print-outs, sketches, and colour samples. Some use Photoshop or InDesign as a convenient way to drop in images sourced from online. Still others use online tools like Pinterest.

4.   Sketching Step away from the computer, pick up a pencil and paper, and start sketching. Don’t worry about refining your sketches or making them look good; at this stage your focus should simply be on generating lots of rough ideas.

5.   Concept refinement Take a pen and circle the three ideas that you feel have the most potential for development. Once you have a trio of refined sketches, you can digitize them. At this stage, you don’t want to spend undue time refining the three designs digitally. After all, two of your designs will end up on the drawing room floor after presenting to the client.

Stage 2: Presentation

When you’ve got your trio of refined designs, it’s time to touch base with the client. Designers are often hesitant to reveal their ideas to clients before they have been perfected, but checking in with the client at this stage will actually save you a lot of heartache and time down the line.

1.   Three-concept presentation to the client If you find presentations a little nerve-wracking, your best approach is to simply be prepared. Present your three design concepts in A4 or Letter-sized pages, making it easy for a client to print in-house, and keep the pages simple and free of clutter, allowing your designs to take centre-stage.

2.   Client review and further refinement While clients may not know what is best in terms of design for their brand, they will have a fine-tuned sense of what has worked for them in the past. If you’re open to suggestions, there’s always opportunity for a lukewarm idea to develop into something fantastic. With the client’s backing you can make headway on refining the approved design. Review your drafts at various stages and seek outside opinion from collaborators.

3.   Final review and edits It’s wise to periodically print out your drafts, take a break from them, and review them with a fresh eye. Suddenly it seems completely obvious that a piece of text needs some kerning improvement, or your choice of colures is a little too brash.

When you’ve produced a near-perfect draft of your design, it’s once again time to touch base with the client. They may have lots to suggest, or very little, and it’s up to you to decide if the amount of edits required is covered comfortably by your original quote. If not, you should consider asking for the client to pay for extra hours.

     Stage 3: Technical production

Sometimes, you’ve been contracted to complete an entire production from ideation to launch. This often requires a few extra hands, especially if you’re required to print work or develop something online. 

.

 Time Management

Much of the freelance life is spent shuffling between jobs. Sometimes you’re too busy to sleep and other times you’re so free that you drive yourself insane. While it comes with great freedom, achieving a work-life balance in the freelance world might require even more work than the typical full time office job.

One of the greatest challenges of freelance life is figuring out how to schedule your time – how do you complete work for clients while remaining compassionate to yourself and you’re down time? We discussed a few methods above, like setting specific hours, working from a dedicated location, and declining job offers when your plate is full.

You can also invest in tools that help you organize your work and schedule your time appropriately. We have an entire list of free and cost effective tools that will help you keep your business on track. From productivity tools to hourly time trackers, you’ll find something to assist your freelance career.

Sometimes a deadline is so close that no tool can help you manage it. Maybe you procrastinated or misjudged the scale of the project. Regardless, dealing with a looming deadline can be incredibly stressful. We listed five ways to deal with deadlines, even when they seem impossible. Some strategies should be employed at the outset of a project to manage unrealistic deadlines, while others can be used in crunch-time to just get the work done on time.

Managing clients

 As a freelance graphic designer, you should give as much weight to developing your designs as you do to communicating with your clients. A clear and open line of communication will keep everyone updated on the status of the project, and putting in the effort to communicate as you design could prevent a lot of issues that arise once the final design is revealed.

Managing expectations will grow to be a big part of your job. When you agree on a brief with your client, you are agreeing to a specific scope of work and deliverables to go along with it. Clients will push this scope, often without realizing that they’re also pushing the boundaries of your agreement. And a handful of clients might ask for more knowing that it’s out of bounds, just to get more “bang for their buck.”

Neither of these situations is appropriate, and there are a few ways to deal with this scope creep. The first step: Set expectations up front, and reinforce them every step of the way.

Even your best efforts to regulate scope creep can be derailed by a bad client. Almost every freelance designer has one ‘client from hell’ story to tell. There are so many in the industry that there’s an entire website dedicated to the cause. We spoke to the founder of the Clients From Hell, Bryce Bladon, for tips on dealing with bad clients. The best advice is to be on the lookout from the outset. If alarm bells go off during initial communication with a client, trust your gut and move on.

The hunt for clients is so intense that once you have them, it’s worth keeping them around. To do so, you need to build strong relationships. This includes keeping lines of communication open, but also following up and checking in often to keep your name top of mind. Find even more tips in our article on building strong client relationships.

No work?

Almost every freelancer has weathered a work drought, regardless of their industry. This can be a scary time, especially if freelance work is your only source of income. While there’s no trick to begin the flow of work again, there are a few things you can do to make the down time valuable for your career and to earn a few bucks here and there. Read our article on what to do when the freelance work dries up to learn more.

7. Getting paid

The first step of getting paid comes before you even do the work: Create an ironclad contract with explicit payment details. Include clauses on revisions, or at least discuss payment for revisions before you get started on them.

Try as you might, a contract doesn’t guarantee payment. In fact, according to a survey conducted by the Freelancers Union, seven out of 10 freelancers working in New York have been “cheated out of payments that they’ve earned.” After submitting an invoice, days turn into weeks, and weeks turn into months and the money doesn’t come. When you finally manage to get the client on the phone, you find out the bad news. After all of the time and energy you poured into the project, they’re refusing to pay your invoice. Unfortunately, getting clients to pay on time – or at all – can be difficult.

You can discourage late payments and no payments with a few proactive steps:

·         Set out expectations in a statement of work, and consider protective measures like a kill fee and milestone payments

·         Incentivize on-time payment in the contract by offering discounts or other benefits

·         Keep communication open and remind clients of upcoming invoices.

·         Exercise your right to withhold deliverables if you sense hesitation to pay

8. Tools and additional information

If you’re starting out as a designer or illustrator, arming yourself with the best graphic design tools and technology available will transform your workspace and your creative process. You’ll obviously need the basics – a powerful computer, a reliable broadband connection, a space to work, and an artist’s eye. [Source] https://www.shutterstock.com/blog/freelance-graphic-design-guide

 Jaspal Khalsa - Freelance Graphic Design Services in Mumbai. I can help you for branding by our unique approach on design guarantees prosperity for your product. I want my clients to feel pampered beyond expectations.20 Satisfied Clients, 50 Finished Projects. Check Portfolio.

#Freelance Graphic Design Services #Freelancer Graphics Designer in Mumbai #Graphic Designer in Navi Mumbai

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9 Tips for Being More Trustworthy & Transparent With Your Pricing Page

A great clan once said, cash rules everything around us.

It can buy us food, shelter, smartphones, but one of the few things it can’t buy is trust.

Ironically, people need trust to feel comfortable spending their hard-earned cash with you and transparency about pricing is one of the most effective ways of building it in a digital marketplace.

Enter the pricing page.

Why is a Pricing Page So Important?

If you don't have a pricing page or at least address cost on your website, prospect guards go up.

They immediately wonder, "Why? What are you trying to hide?"

Then they become frustrated as you've made it that much harder for them to evaluate if you're a good solution for them. 

A well-thought-out, transparent pricing page lets people know you're not just trying to trick them into a sale. 

It creates a better user experience, enabling the visitor to complete their own research (as any modern buyer wants) and ultimately, qualify or disqualify themselves, preventing your sales team from wasting time on someone who isn't a good match.

The way you present pricing on your website can drastically affect your overall bottom line, so I’ve put together these 11 sure-fire tips to build trust and boost conversions on your pricing page. 

1. Use a Comparison Table (If Applicable)

No matter what I’m shopping for, when presented with many options, I end up wishing that there was a better way to compare the pros and cons of each one.   When people first arrive on your pricing page, make evaluating and decision making as easy as possible. A simple way to do this is by laying out everything people need to know about each option in a concise, easy to read comparison table. Pros Who Got It Right: The now-defunct Geoloqi. The geo-locating platform aced the test with a clear, direct comparison table on its pricing page. Standing only five rows tall, the chart delivered all of the key information about its plans neatly above the fold.

It also allowed for quick conversion by placing its CTAs at eye level when you first arrive. This way individuals who were ready to take action immediately did not have to go hunting for the next step. Giving their plans those snazzy dinosaur names also gave this one a few bonus points, but we’ll get into that later.

2. Emphasize What’s Included

AC-Cent-Tchu-Ate the Positive. EE-Lim-A-Nate the Negative.

No, I’m not just singing show tunes (though I have been known to belt out a song or two in the office.)

The last thing you want to do when someone is considering your product or service is to draw attention to any shortcomings.

With this in mind, when displaying your different options side by side, highlight what each one includes and downplay features that are excluded.

This keeps the reader’s focus on the benefits they are receiving at each price point, rather giving them a reason to resist or think they’re getting the short end of the stick. Pros Who Got It Right: Buffer. Though lengthier than that of Geoloqi, Buffer does a great job of laying out all of their product's available features by listing them down the side of their pricing page.

As you move across and down the page, bright green check marks make it clear what features are included in each plan, while those that aren’t are subtly "dashed out."

The design’s vibrant and inviting approach direct the reader’s attention immediately to the value, making what’s “missing” an after-thought.   

But, don't get me wrong when I say downplay what's excluded. You don't want to hide these things. 

You just want to tell people exactly what to expect.

Unlike making a purchase in a traditional store or office, online audiences can’t hold the product they’re buying (or contract they’re signing) in their own two hands.

They can’t look someone in the eye, shake their hand, or easily ask questions.

All they have to go off of is what is written on your website and perhaps some conversations, so make your page as detailed as possible.

On your pricing page, tell your audience exactly what to expect when doing business with you.

Be clear and direct about the facts, features, and terms of your product and explore ways to address common questions and concerns.

Pro Who Got it Right: HubSpot. 

As you scroll on HubSpot's pricing page, they answer their most FAQ, nipping common objections in the bud before they can drive people away.

They make sure that their audience is well-informed about the price and details of their plans so they feel comfortable clicking through to the next page and know what will meet them on the other side.

They also end with their phone number in case you still have questions. 

3. Limit the Number of Options

Options are great. Too many options are stressful. This is the psychological state of “Analysis Paralysis” in a nutshell.

When presented with too many choices during the decision-making process, people tend to over-think and freeze up.

They become so overwhelmed by their ability to make a final decision becomes paralyzed and no action is taken.

When people arrive on your page, you want them to act, not stare like a deer in the headlights, unsure what to do.

So, don’t bog them down with too many packages (especially if the difference is only a matter of a few small features/deliverables.)

4. Tell Them What to Buy

With Tip 3 and Analysis Paralysis in mind, another way to avoid overwhelming your audience is by identifying your “most popular” or “recommended” plan. For someone who may not have done their research or doesn’t know exactly what they want, this suggestion will make the decision-making process significantly less stressful and present your brand as friendly and helpful.

Pros Who Got it Right: BombBomb. The video platform does an excellent job of making it clear which plan they recommend with a prominent "most popular" banner and aqua accents. 

5. Give Your Plans Personality

Don’t be afraid to get creative with the names of your plans. Discussing sales and money is never easy so anything you can do to make the experience easier and more welcoming is a must.

Try personifying your plans with descriptive names so that people can identify with them. This way if people arrive on the page and are a bit lost, they’ll be comforted seeing a name that clearly describes their situation.

Pros Who Got it Right: MailChimp. The clever team over at MailChimp not only gives its plans name that a user can identify with, it alludes to their power using animal metaphors. (Forget are you a Taurus or a Capricorn? Are you a Lamb or an Elephant?)

This playful use of words and imagery not only makes it easier to choose a plan, it makes the page more engaging and interesting to look at.

6. Show Them Where Their Money Goes

How often have you gone shopping and wondered “why the heck does this cost so much?”

A great way to be build trust with your audience (and set yourself apart) is to tell them just that. Explain exactly where your buyers’ money goes and why you charge what you do.

Online or in-person, this kind of transparency is rare and seeing this information readily available alongside your price tags lets your audience know that you’re not just out to turn a profit.

Pro Who Got it Right: Buffer (yes, again). Now, this element is actually from their own pricing page, but it truly stands out to me to this day so I had to include it.

On their old landing page, Buffer included this straight-forward breakdown of where a buyer’s money goes:

It let people see the true impact of their money on the organization and made it clear that prices aren’t being hiked just for the sake of profit or padding executive wallets.

7. Capitalize on Industry Proof

It’s easy to boast on your website or make outrageous claims (like you invented the question mark); it’s not so easy to prove them. Support claims on your pricing page by including industry or peer proof such as:

Awards

Certifications

Partner Logos

These associations not only help give your work and achievements more credibility, they also let you capitalize on their established brand recognition and reputation.

Pro Who Got it Right: Litmus. Litmus does a lot of things right on their pricing page, but one feature that especially caught my eye was their use of Partner Logos.

Right below their pricing table, Litmus shares testimonials and the logos of big-name customers like MailChimp, JetBlue Airlines, National Geographic, and Salesforce.

Having external support from large organizations like these speaks very highly of the Litmus product and its capabilities.

Seeing them instills confidence in their audience and plants the thought, “If it’s good enough for that big corporation, it’s good enough for my small business.”

8. Include Testimonials or Reviews

Similar to industry proof, including customer testimonials and reviews further help prove that your brand will deliver on its promises.

According to Google, 70% of Americans say they look for product reviews before making a purchase.

By including them directly on your pricing page, you will help provide your audience with the social reassurance they need to feel comfortable making a purchase from your organization.

Pro Who Got it Right: Treehouse. On their pricing page, Treehouse highlights testimonials from users from around the world.

Their quotes discuss the successes they experienced through the service and the relationships they formed thanks to it.

Having customer testimonials like these helps paint a realistic picture of what using Treehouse can bring to the lives of people just like them.

They help their audience envision what they can accomplish by using their product and also feel more confident in converting themselves.

9. Chat With Them

In a digital world, personal customer service is like currency, that's why conversational marketing is all the rage today.

To help build trust in your brand, offer a way for your audience to personally connect with someone from your organization like a:

Live Chat

Phone Number

Contact Us Form

People want to work with other people and presenting these options on your pricing page helps ensure your audience that there is, in fact, a face behind your brand.

They give your audience the option of reaching out immediately for answers as they’re evaluating their options on your pricing page and in turn, help speed up the conversion process.

In addition, even if not used, having a phone number or live chat gives prospective customers the psychological comfort that if they have any trouble or difficulties, help is within reach.

It reassures them that someone at your organization is waiting to speak with them and being held accountable for their satisfaction.

Pro Who Got it Right: Salesforce. At the very bottom of their pricing page, Salesforce presents its audience with the option to contact them via a landing page or more immediately via phone.

Not only does the company aim to provide their audiences with multiple options to connect, they make the extra effort to humanize their brand with a photo of one of their representatives. Now that’s a (sales)force worth reckoning with.

Don't Forget About The Price Tag

As you begin planning or updating your pricing page, remember to keep to your buyer persona in mind.

If people are confident in your brand and trusts that it has their best interest in mind, they will be more likely to set aside any other qualms and concerns and take a chance on your offering.

So, go the extra mile. Plan and develop a strong pricing page that will not only encourage conversion but make your audience more comfortable doing so.  

from Web Developers World https://www.impactbnd.com/blog/punch-up-your-pricing-page-conversions-with-these-7-sure-fire-tips

[hairterminator]

http://blog.hair-terminator.com/charming-outlook/6-affordable-ways-to-wear-this-seasons-biggest-designer-trends/

6 Affordable Ways To Wear This Season’s Biggest Designer Trends

Style and fashion are two very different things. To paraphrase an Oscar de la Renta quote, fashion is about dressing according to what’s fashionable, but style, well, style is something altogether apart. It’s about dressing for you. It’s about sticking to what you like and what suits you. Which

Style and fashion are two very different things. To paraphrase an Oscar de la Renta quote, fashion is about dressing according to what’s fashionable, but style, well, style is something altogether apart. It’s about dressing for you. It’s about sticking to what you like and what suits you.

Which is cool, but when’s the last time you saw a street style photographer trip over themselves trying to snap a bloke in an Oxford shirt and slate grey chinos? Yeah, thought so…

Style might be timeless, but unless you’re Steve McQueen, clinging to the enduring basics isn’t going to earn you your own “f*ckyeah” Tumblr anytime soon. Why? Because that’s what fashion is for. After all, if you’re not nailing tricky up-to-the-minute trends, how else can you prove that, when it comes to matters of menswear, you’re not a laggard, but a leader?

The catch is the cash. Catwalk-watching is a pursuit that can quickly burn holes in your pockets. Buy into one too many designer trends and your Armani could put you in arrears. So, to keep both your wardrobe and your wallet on point, we’ve pulled together a cut-price guide to copping six of the latest fashion trends. You’re welcome.

Roll Necks

The current trend for roll necks – aka Steve Jobs’ style legacy – has turned a relatively obscure knit once beloved of Bond villains and suave burglars into the jaw-skimming height of sophistication.

But how should you weave this trend – a current favourite from Milan to Paris – into your wardrobe when you’re not exactly, umm, rolling in it? “Stick with premium fabrications such as merino, cashmere and blends thereof,” says Kenny Ho, stylist and fashion director of Article magazine. “Brands such as Reiss, COS, Uniqlo and Marks & Spencer carry a wealth of high-grade options that let you channel that air of luxury for less.”

If you’re on a budget, go for chunkier knits, which should hold their shape and be less likely to unravel or bobble than more intricate patterns. Ho’s best tip? “Steer towards neutral colours such as navy, camel and light grey, which – even in less than top-tier fabrications – carry an air of luxury about them.” In other words, fake it until you make it.

Key Pieces

Shearling

Menswear’s current soft spot for shearling jackets dates back to 2015, when stateside label Coach unveiled a variety of fresh takes on the time-honoured aviator silhouette. Since then, designers have spawned a fleet of similar styles that, while unquestionably luxurious, are often – from an ethical standpoint at least – questionably produced. Plus, price tags in the thousands make it clear the sheep aren’t the only ones getting fleeced.

The fix? Channel the shearling trend with a collar, rather than a full look. “Try to avoid collars and/or linings made entirely from man-made fabrics,” says Sam Middleton, CEO and founder of men’s style concierge service The Chapar. “Blends are okay, but for guaranteed warmth and a pleasing handfeel, the higher the natural fabric content, the better.”

Faux shearling will also be kinder on both the livestock and your bottom line. Made from acrylic and often thicker than the real thing, a sign of good quality artificial shearling is that it feels as soft as the stuff that costs four figures. If in doubt, deploy Middleton’s litmus test: “If, when you run your hand over the fabric of the collar, the hairs on the back of your hand stand on end, then take it as a sign to keep looking.”

Key Pieces

Silk Shirts

Not just a modish way to pay tribute to the late, great Hugh Hefner, silk shirts are also cropping up in collections from opinion-leading names such as Prada and Louis Vuitton. The trouble is, you’d have to be heir to a Playboy Mansion to afford them. An Alexander McQueen silk shirt is currently going for £995 at Mr Porter. And that’s not including the bills from the dry-cleaners.

While you can find modestly priced silk shirts – albeit probably not cut from the best cloth – the most important thing to remember outside of fabric is fit and colour, says Topman buying director Rachel Morgans. “Go for a one-colour style in classic black, navy or cream, or a seasonal shade that’s still suited to the fabric, such as plum or dusty pink,” she says.

If you want to channel the resurgent seventies trend, boldly go for an intricate pattern but keep your colours muted and everything else pared back. Fit-wise, Morgans recommends something that’s loose and drapes nicely – err too snug and even the best silk shirt comes off a bit “bargain bin”.

If you want to go man-made, viscose is the material you’re looking for, and a silk-viscose blend should still have that subtle shimmer. Whatever your material, there are two things signs of quality to look for: it should be smooth and soft to the touch, not coarse, and it should reflect natural light well, without looking like a disco ball. The seventies are back, but let’s have some restraint.

Key Pieces

Slogan T-Shirts

It’s never been more stylish to make your threads talk. Thanks to Vetements, Gosha Rubchinskiy and a handful of similarly subversive brands, wearing your heart on your, er, chest is now de rigeur. But short of screen-printing a batch of Fruit of the Loom’s finest basics – and getting slapped with an IP lawsuit in the process – how can you tap the inherent cool of iconic slogan T-shirts without having to totally empty your coffers?

“You need to use your best judgement,” says the Chapar’s Middleton. “Obviously certain slogans are linked intrinsically to specific brands – Vetements’ ‘May The Bridges I Burn Light The Way’, for example – but just because you don’t want to/can’t shell out for them needn’t mean you resort to some of the dire options at the lower end of the spectrum – ‘Orgasm Donor’, anyone?”

Instead, Middleton recommends sticking to something that’s of personal significance or, failing that, a slightly more ambiguous slogan that’s intriguing, rather than outright offensive.

Key Pieces

Quilted Outerwear

While not exactly a novel idea for the colder months, quilting – that sometimes two-, usually three-layered material you might find lining a jacket – has in recent seasons moved beyond its traditional role of backstage warmth-retainer to star of the show. AW17 collections from Craig Green, Dries Van Noten and Ermenegildo Zegna all featured jackets or proper winter coats that shone the spotlight on quilting.

Now, if it’s purely aesthetics you’re interested in, you can check this high-end trend off your list – and save – by scouring the high street instead; M&S, River Island and Uniqlo all carry solid options. But, if you want quilting that looks the part and keeps you warm, then your best bet is to plump for something premium that promises value based on cost-per-wear.

“Now is the time to invest, because I don’t see this trend disappearing anytime soon,” says Morgans. “[A good-quality quilted jacket] will look good, keep you warm and can be easily styled with most of what’s hanging in your wardrobe.” To make sure it’s something you’ll wear and wear, pick a colour that goes well with the rest of your wardrobe. For most of us, that means grey, navy or black, but don’t discount something bolder in red or yellow hues, either.

Key Pieces

Gucci-inspired Embroidery

Three years ago, colorful embroidery was something only your nan got stoked about. Now, thanks in no small part to Alessandro Michele’s maximalist turn at Gucci, men the world over clamour for clothes more decorated than Christmas trees. Trouble is, unless you’re Liberace, many of these jackets aren’t exactly what you might call “all-occasion fare”. Which makes it difficult to justify spending several months’ rent to buy one.

“You can tap this look for a lot less by visiting haberdashery shops,” says Kenny Ho. “You’ll find great quality embroidered and decorative patches and trimmings that you can use to easily customise clothing you already own, or add to a piece bought from a high-street or vintage store.” For an extra touch of refinement, have your local tailor embroider a shirt or jacket with your initials for luxury monogramming sans the mountain of debt.

Embroidered patterns can also be found on the high street, particularly in shirts and souvenir jackets, but also in tees and sweatshirts with simple embroidered motifs (you don’t have to go full, Gosling-approved scorpion). Look out for frayed or loose stitching, which is the surest sign that the garment won’t last as long as the trend itself.

Key Pieces

CSS Cleaner is a brilliant free online tool to take care of your dirty markup.

[likefusion]

How to Minimize Cart Abandonment in Your Checkout Process: Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don't finish. Is it a massive problem? Absolutely. These numbers shouldn't sit right with any business owner. That's too many lost sales and potential lifelong customers. But it's also a bit surprising. If someone starts the checkout process, it stands to reason they have a strong purchase intent. So, why do so many shoppers fail to complete their purchases? A few reasons. Some of these are out of your control, and others, you can nip in the bud: your site isn't designed well, affecting the user experience; the site has technical bugs; site visitors are just window shopping; your checkout process has too many pitfalls. These are just a few ideas. Can you guess which one is the most pervasive? That's right. Your checkout process is turning potential customers away. Take a look at this chart: Out of all the reasons why shoppers abandon their carts, a majority are related to the checkout phase. Does this apply to all businesses? Not necessarily. Don't get me wrong. All businesses—no matter how upscale—suffer from shopping cart abandonment. You can't do anything about a user who is just browsing. They may just want to save their favorite items in the cart for future reference. With that said, there are varying reasons why shoppers do not complete a purchase. In this article, you'll find out if your checkout process is the main culprit and what you can do about it. First, I'll give you the common checkout pitfalls that turn potential customers away. Then, we'll get into a data-driven litmus test so you can know for sure. This way, you won't make changes to your site based on a hunch. That's never good for business. Sound good? Let's start. Five common pitfalls in the checkout process If any of the following applies to your checkout process, it will certainly cause a percentage of shoppers to abandon their carts. The great news? It's within your control. Most times, a simple tweak is enough to make all the difference. 1. You haven't earned the trust of potential customers This is a big one. If people don't trust your site, there's no way they'll buy anything from you. Your product could change their lives. It doesn't matter. The bottom line is, customers have to put in their personal information to complete the transaction. If you don't do everything in your power to make them feel secure doing so, you've lost them for good. The solution Step #1: Place testimonials and other proof elements on your checkout page. Social proof is one of the most crucial elements to include on every page of your ecommerce site. It's especially powerful on the checkout page as it gives customers who may be hesitant an extra push. Here's a creative form of social proof from The Freedom Journal: Step #2: Add credit card icons and other trust badges to reassure customers their payment information is secure. The placement of these badges is also important. I recommend placing them right where customers have to put in their payment details and next to the “buy now” call to action. Like this: Step #3: Make sure you have contact information in clear sight. This way, customers know you're not going to take their money and make a run for it. Letting them know you can easily be reached is a small but impactful trust indicator. Here's an example from Amy Porterfield: 2. Additional costs blindside customers Here's the thing. When the average person shops, they have a price point they're willing to reach. As such, they choose items within these parameters. After that has been surpassed, it's a no-go. When you surprise customers with high shipping costs, the immediate reaction is to make a dive for the exit. And it's with good reason. I've seen instances where shipping, handling, and taxes amount to the price of the items in the cart. That's crazy. It's no wonder this is the number one reason people don't complete their purchases. The solution Step #1: Let shoppers know their shipping costs early in the checkout process. You can do this by introducing a shipping calculator to provide an estimate of the additional costs to be covered. Here's an example: Step #2: Offer free shipping. While this may not be feasible for everyone, it's wise to find ways you can reduce costs for customers. Many businesses offer free shipping once shoppers reach a certain price threshold. Like this example from Fashion Nova: As customers add new items to their carts, they're reminded of how much more they need to spend to meet the threshold. Very clever. Step #3: Have coupon codes on your site. It's important to have these discount offers on your site. Why does that matter? When customers go browsing elsewhere for coupons and don't find them, they rarely come back. You want to avoid that. This beauty brand has a deal where they provide a daily coupon: This way, customers can easily save on shipping costs. 3. The checkout process is too time-consuming When they're checking out, the only thing your customers value more than your product is their time. That means that anything in your checkout process that takes too long is a problem. Here are some examples: technical glitches slow site poor design lack of mobile friendliness complicated navigation long-winded checkout process Website speed is a big deal for users: 40% of shoppers will abandon your site if it takes longer than 3 seconds to load. You can imagine that any issue which zaps customers of their time will have the same effect. The solution Step #1: Test the speed and mobile-friendliness of your website. Make immediate adjustment if it's not up to par. You can use Google's mobile friendly test. Step #2: Have a simple checkout process with as few form fields as possible. Ideally, customers want to sprint through this process. The easier you make it, the more likely they will go through with their purchases. 4. There's not enough urgency to compel customers to act Urgency as a sales strategy is about inspiring customers to take earnest and swift action. It's super simple to implement, and it has a massive impact. Many businesses don't flip this proven psychological switch when it matters most. As we've seen before, a few of the reasons for shopping cart abandonment may be out of your control. However, you can still have a measure of influence. For instance, if you added a few urgency elements during checkout, it may entice window shoppers to make a purchase. Think about the last time you bought something you didn't intend to because the deal was too sweet to pass up. It happens to the most disciplined of us. The bottom line? Without urgency elements, you're missing out on a massive opportunity. The solution Step #1: Let customers know when an item is almost sold out. That increases the incentive to get it immediately. Here's an example: Step #2: Use the language of immediacy. Words like “instantly,” “today,” and “now” are all useful in that regard. I also recommend using active verbs and power words to encourage people to act right away. Step #3: Satisfy your customers' need for instant gratification. Here's what that means: You want to give customers a sense that they'll get what they want immediately. This is an innate human need. If you appeal to it, your customers will respond. If you're selling an information product, instant gratification is easy to provide. Your customers can have electronic access without delay. But it's trickier when you're selling a product that has to be shipped. My advice? Take a page out of Amazon's playbook. They do this brilliantly. Here's what I mean: If you know your items will be delivered to you in a couple of days, chances are you'll be more likely to check out ASAP. 5. There's not enough information on the checkout page Nothing kills action like uncertainty. If you don't provide enough information on the checkout page, customers are likely to be unsure of the process. They'll start second-guessing their decisions and won't complete their purchases. The solution Step #1: Include product details on the checkout page. It's a good practice to remind customers what they're paying for and how much. Here is an example from WebinarJam. When you select a plan, they let you know what you've chosen. They also give you the next steps in the checkout process. Step #2: Ensure there's continuity between what's on a product page and what's displayed on the checkout page. Has this ever happened to you? You read the product page thoroughly and place the item in your cart only to find different information on the checkout page. Even if it's something slight, I assure you, it deters many people from completing the transaction. Step #3: Include support options on the checkout page. Consider having a live chat, email support, phone support, and a link to a FAQ page. You don't need to have all of these, but one or two will go a long way in securing the trust of customers. It will also help move the purchase along if customers have a legitimate problem that needs to be taken care of before they go through with a transaction. I've highlighted the common reasons why your checkout page may cause shoppers to abandon their carts. The truth is, you need to consider your circumstances. Sure, the “best practices” are useful. But without concrete analytics, you'll be making changes blindly. A data-driven approach to dealing with shopping cart abandonment Want to find out the exact cause of your shopping cart abandonment? Google Analytics is the tool to use. It's simple. I'll give you a step-by-step play. Step #1: Find the “Admin” tab so you can create a conversion goal: This is so you can track the actions your web visitors take. Click on “Goals”: Step #2: Create a new goal and set it up to track a completed transaction. In the first step of the goal setup, select an appropriate template. While you're tracking cart abandonment, your ultimate goal is to get customers to make a completed online payment. Select that option: It's time to describe your goal. Name your goal, and select “Destination” as the goal type. The destination can be a thank-you page, which will help you track the number of completed purchases. Next, you want to set the URL of your Destination. As I mentioned, this could be any page that customers are directed to after their purchases. The only reason someone would be on this page is if they completed a transaction, right? Step #3: Map the path customers take leading up to complete a transaction. This is what will help you determine where the pitfalls in your sales funnel are. In the same “Goal details” section, switch the Funnel option to “ON.” List all the steps that customers take leading up to the purchase. Name each step, and add the corresponding URL. Like this: If you have a one-page checkout, only include that page, of course. Whatever steps customers take, include them all. You may want to go through the process yourself to make sure. Save your goal, and that's it for the setup. Tracking will begin, and you'll now have detailed data for each step of your funnel. Step #4: Check your reports to analyze the data. Here's where to find them. Under “Conversions,” click on “Goals.” Pay special attention to “Funnel Visualization.” You'll see an illustration that looks something like this: I just created this, so there's no data. It will take some time for yours to show up as well. This data will tell you where in your funnel customers are jumping ship. It will also tell you in how many sessions your goal was completed. Useful, right? You'll have a complete view of the way customers move through your funnel. You can now make informed adjustments to decrease your shopping cart abandonment rate. You should know this though: there'll always be customers who drop out before completing a purchase. That's just the nature of the game. You can optimize your process to reduce that percentage significantly. But will the lost sales be lost forever? Can they be salvaged? They can, and I'll tell you how. The ultimate solution to recovering abandoned carts I hate to bring up this depressing statistic again, but only 3 out of 10 shoppers complete their purchases. There is, however, a simple follow-up step that can increase that number significantly. Crazily enough, most businesses don't take advantage of it. I'm referring to cart abandonment emails. This could be one email or a whole sequence. You decide. The point of these emails is to recover lost sales. If a customer adds items to their cart and leaves without checking out, be sure to follow up via email. Here's a brilliant example from Vanity Planet: Many things are going right in this email. It: offers a massive discount includes a free shipping offer uses personal and persuasive language provides a simple solution for returning to cart has a direct link to checkout They made an irresistible offer. Many people would go back to complete their purchases in a heartbeat. When cart abandonment emails are done right, they're hands down the most powerful solution to recapture lost sales. I highly recommend you test this strategy and watch it make a difference. Conclusion Dealing with shopping cart abandonment can be daunting. It's also frustrating when more than half of your prospects aren't converting into sales—and you don't know why. There is any number of reasons why it might happen. And to be frank, some of them are inevitable. But others? You can do something about. For many businesses, the checkout process is the biggest culprit when it comes to lost sales. I've pinpointed some of the most common issues and their fixes in this article. Use them as a litmus test. But don't stop there. I can tell you that applying best practices only to your checkout pages won't transform your sales funnel. It's crucial you take a more data-backed strategy to deal with abandoned carts. Include Google Analytics in your arsenal, and set up conversion goals. This way, you'll have detailed analytics to make the sort of changes that will maximize your profits. What do you think is the best strategy to ensure customers complete their purchases? http://bit.ly/2y7f7xY

[reverseskydives]

How to Minimize Cart Abandonment in Your Checkout Process

Recently, I stumbled upon a scary statistic.

A whopping 69.23% of ecommerce shopping carts are abandoned.

To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish.

Is it a massive problem? Absolutely.

These numbers shouldn’t sit right with any business owner. That’s too many lost sales and potential lifelong customers.

But it’s also a bit surprising.

If someone starts the checkout process, it stands to reason they have a strong purchase intent.

So, why do so many shoppers fail to complete their purchases?

A few reasons.

Some of these are out of your control, and others, you can nip in the bud:

your site isn’t designed well, affecting the user experience;

the site has technical bugs;

site visitors are just window shopping;

your checkout process has too many pitfalls.

These are just a few ideas.

Can you guess which one is the most pervasive?

That’s right.

Your checkout process is turning potential customers away.

Take a look at this chart:

Out of all the reasons why shoppers abandon their carts, a majority are related to the checkout phase.

Does this apply to all businesses? Not necessarily.

Don’t get me wrong.

All businesses—no matter how upscale—suffer from shopping cart abandonment.

You can’t do anything about a user who is just browsing. They may just want to save their favorite items in the cart for future reference.

With that said, there are varying reasons why shoppers do not complete a purchase.

In this article, you’ll find out if your checkout process is the main culprit and what you can do about it.

First, I’ll give you the common checkout pitfalls that turn potential customers away.

Then, we’ll get into a data-driven litmus test so you can know for sure.

This way, you won’t make changes to your site based on a hunch. That’s never good for business.

Sound good? Let’s start.

Five common pitfalls in the checkout process

If any of the following applies to your checkout process, it will certainly cause a percentage of shoppers to abandon their carts.

The great news?

It’s within your control.

Most times, a simple tweak is enough to make all the difference.

1. You haven’t earned the trust of potential customers

This is a big one.

If people don’t trust your site, there’s no way they’ll buy anything from you.

Your product could change their lives. It doesn’t matter.

The bottom line is, customers have to put in their personal information to complete the transaction.

If you don’t do everything in your power to make them feel secure doing so, you’ve lost them for good.

The solution

Step #1: Place testimonials and other proof elements on your checkout page.

Social proof is one of the most crucial elements to include on every page of your ecommerce site.

It’s especially powerful on the checkout page as it gives customers who may be hesitant an extra push.

Here’s a creative form of social proof from The Freedom Journal:

Step #2: Add credit card icons and other trust badges to reassure customers their payment information is secure.

The placement of these badges is also important.

I recommend placing them right where customers have to put in their payment details and next to the “buy now” call to action.

Like this:

Step #3: Make sure you have contact information in clear sight. This way, customers know you’re not going to take their money and make a run for it.

Letting them know you can easily be reached is a small but impactful trust indicator.

Here’s an example from Amy Porterfield:

2. Additional costs blindside customers

Here’s the thing.

When the average person shops, they have a price point they’re willing to reach. As such, they choose items within these parameters.

After that has been surpassed, it’s a no-go.

When you surprise customers with high shipping costs, the immediate reaction is to make a dive for the exit.

And it’s with good reason.

I’ve seen instances where shipping, handling, and taxes amount to the price of the items in the cart.

That’s crazy.

It’s no wonder this is the number one reason people don’t complete their purchases.

The solution

Step #1: Let shoppers know their shipping costs early in the checkout process.

You can do this by introducing a shipping calculator to provide an estimate of the additional costs to be covered.

Here’s an example:

Step #2: Offer free shipping.

While this may not be feasible for everyone, it’s wise to find ways you can reduce costs for customers.

Many businesses offer free shipping once shoppers reach a certain price threshold.

Like this example from Fashion Nova:

As customers add new items to their carts, they’re reminded of how much more they need to spend to meet the threshold.

Very clever.

Step #3: Have coupon codes on your site.

It’s important to have these discount offers on your site.

Why does that matter?

When customers go browsing elsewhere for coupons and don’t find them, they rarely come back.

You want to avoid that.

This beauty brand has a deal where they provide a daily coupon:

This way, customers can easily save on shipping costs.

3. The checkout process is too time-consuming

When they’re checking out, the only thing your customers value more than your product is their time.

That means that anything in your checkout process that takes too long is a problem.

Here are some examples:

technical glitches

slow site

poor design

lack of mobile friendliness

complicated navigation

long-winded checkout process

Website speed is a big deal for users: 40% of shoppers will abandon your site if it takes longer than 3 seconds to load.

You can imagine that any issue which zaps customers of their time will have the same effect.

The solution

Step #1: Test the speed and mobile-friendliness of your website. Make immediate adjustment if it’s not up to par.

You can use Google’s mobile friendly test.

Step #2: Have a simple checkout process with as few form fields as possible.

Ideally, customers want to sprint through this process. The easier you make it, the more likely they will go through with their purchases.

4. There’s not enough urgency to compel customers to act

Urgency as a sales strategy is about inspiring customers to take earnest and swift action.

It’s super simple to implement, and it has a massive impact.

Many businesses don’t flip this proven psychological switch when it matters most.

As we’ve seen before, a few of the reasons for shopping cart abandonment may be out of your control.

However, you can still have a measure of influence.

For instance, if you added a few urgency elements during checkout, it may entice window shoppers to make a purchase.

Think about the last time you bought something you didn’t intend to because the deal was too sweet to pass up.

It happens to the most disciplined of us.

The bottom line?

Without urgency elements, you’re missing out on a massive opportunity.

The solution

Step #1: Let customers know when an item is almost sold out. That increases the incentive to get it immediately.

Here’s an example:

Step #2: Use the language of immediacy.

Words like “instantly,” “today,” and “now” are all useful in that regard. I also recommend using active verbs and power words to encourage people to act right away.

Step #3: Satisfy your customers’ need for instant gratification.

Here’s what that means:

You want to give customers a sense that they’ll get what they want immediately.

This is an innate human need.

If you appeal to it, your customers will respond.

If you’re selling an information product, instant gratification is easy to provide. Your customers can have electronic access without delay.

But it’s trickier when you’re selling a product that has to be shipped.

My advice?

Take a page out of Amazon’s playbook.

They do this brilliantly.

Here’s what I mean:

If you know your items will be delivered to you in a couple of days, chances are you’ll be more likely to check out ASAP.

5. There’s not enough information on the checkout page

Nothing kills action like uncertainty.

If you don’t provide enough information on the checkout page, customers are likely to be unsure of the process.

They’ll start second-guessing their decisions and won’t complete their purchases.

The solution

Step #1: Include product details on the checkout page.

It’s a good practice to remind customers what they’re paying for and how much.

Here is an example from WebinarJam.

When you select a plan, they let you know what you’ve chosen. They also give you the next steps in the checkout process.

Step #2: Ensure there’s continuity between what’s on a product page and what’s displayed on the checkout page.

Has this ever happened to you?

You read the product page thoroughly and place the item in your cart only to find different information on the checkout page.

Even if it’s something slight, I assure you, it deters many people from completing the transaction.

Step #3: Include support options on the checkout page.

Consider having a live chat, email support, phone support, and a link to a FAQ page.

You don’t need to have all of these, but one or two will go a long way in securing the trust of customers.

It will also help move the purchase along if customers have a legitimate problem that needs to be taken care of before they go through with a transaction.

I’ve highlighted the common reasons why your checkout page may cause shoppers to abandon their carts.

The truth is, you need to consider your circumstances.

Sure, the “best practices” are useful.

But without concrete analytics, you’ll be making changes blindly.

A data-driven approach to dealing with shopping cart abandonment

Want to find out the exact cause of your shopping cart abandonment?

Google Analytics is the tool to use.

It’s simple. I’ll give you a step-by-step play.

Step #1: Find the “Admin” tab so you can create a conversion goal:

This is so you can track the actions your web visitors take.

Click on “Goals”:

Step #2: Create a new goal and set it up to track a completed transaction.

In the first step of the goal setup, select an appropriate template.

While you’re tracking cart abandonment, your ultimate goal is to get customers to make a completed online payment.

Select that option:

It’s time to describe your goal.

Name your goal, and select “Destination” as the goal type.

The destination can be a thank-you page, which will help you track the number of completed purchases.

Next, you want to set the URL of your Destination.

As I mentioned, this could be any page that customers are directed to after their purchases.

The only reason someone would be on this page is if they completed a transaction, right?

Step #3: Map the path customers take leading up to complete a transaction.

This is what will help you determine where the pitfalls in your sales funnel are.

In the same “Goal details” section, switch the Funnel option to “ON.”

List all the steps that customers take leading up to the purchase. Name each step, and add the corresponding URL.

Like this:

If you have a one-page checkout, only include that page, of course.

Whatever steps customers take, include them all.

You may want to go through the process yourself to make sure.

Save your goal, and that’s it for the setup. Tracking will begin, and you’ll now have detailed data for each step of your funnel.

Step #4: Check your reports to analyze the data.

Here’s where to find them.

Under “Conversions,” click on “Goals.”

Pay special attention to “Funnel Visualization.”

You’ll see an illustration that looks something like this:

I just created this, so there’s no data. It will take some time for yours to show up as well.

This data will tell you where in your funnel customers are jumping ship. It will also tell you in how many sessions your goal was completed.

Useful, right?

You’ll have a complete view of the way customers move through your funnel. You can now make informed adjustments to decrease your shopping cart abandonment rate.

You should know this though: there’ll always be customers who drop out before completing a purchase.

That’s just the nature of the game.

You can optimize your process to reduce that percentage significantly.

But will the lost sales be lost forever?

Can they be salvaged?

They can, and I’ll tell you how.

The ultimate solution to recovering abandoned carts

I hate to bring up this depressing statistic again, but only 3 out of 10 shoppers complete their purchases.

There is, however, a simple follow-up step that can increase that number significantly.

Crazily enough, most businesses don’t take advantage of it.

I’m referring to cart abandonment emails.

This could be one email or a whole sequence. You decide.

The point of these emails is to recover lost sales. If a customer adds items to their cart and leaves without checking out, be sure to follow up via email.

Here’s a brilliant example from Vanity Planet:

Many things are going right in this email. It:

offers a massive discount

includes a free shipping offer

uses personal and persuasive language

provides a simple solution for returning to cart

has a direct link to checkout

They made an irresistible offer.

Many people would go back to complete their purchases in a heartbeat.

When cart abandonment emails are done right, they’re hands down the most powerful solution to recapture lost sales.

I highly recommend you test this strategy and watch it make a difference.

Conclusion

Dealing with shopping cart abandonment can be daunting.

It’s also frustrating when more than half of your prospects aren’t converting into sales—and you don’t know why.

There is any number of reasons why it might happen.

And to be frank, some of them are inevitable.

But others? You can do something about.

For many businesses, the checkout process is the biggest culprit when it comes to lost sales. I’ve pinpointed some of the most common issues and their fixes in this article.

Use them as a litmus test.

But don’t stop there.

I can tell you that applying best practices only to your checkout pages won’t transform your sales funnel.

It’s crucial you take a more data-backed strategy to deal with abandoned carts.

Include Google Analytics in your arsenal, and set up conversion goals.

This way, you’ll have detailed analytics to make the sort of changes that will maximize your profits.

What do you think is the best strategy to ensure customers complete their purchases?

from Social Media Marketing http://ift.tt/2wSI2It via Social Media Marketing

#Social Media Marketing

[filipeteimuraz]

How to Minimize Cart Abandonment in Your Checkout Process

Recently, I stumbled upon a scary statistic.

A whopping 69.23% of ecommerce shopping carts are abandoned.

To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish.

Is it a massive problem? Absolutely.

These numbers shouldn’t sit right with any business owner. That’s too many lost sales and potential lifelong customers.

But it’s also a bit surprising.

If someone starts the checkout process, it stands to reason they have a strong purchase intent.

So, why do so many shoppers fail to complete their purchases?

A few reasons.

Some of these are out of your control, and others, you can nip in the bud:

your site isn’t designed well, affecting the user experience;

the site has technical bugs;

site visitors are just window shopping;

your checkout process has too many pitfalls.

These are just a few ideas.

Can you guess which one is the most pervasive?

That’s right.

Your checkout process is turning potential customers away.

Take a look at this chart:

Out of all the reasons why shoppers abandon their carts, a majority are related to the checkout phase.

Does this apply to all businesses? Not necessarily.

Don’t get me wrong.

All businesses—no matter how upscale—suffer from shopping cart abandonment.

You can’t do anything about a user who is just browsing. They may just want to save their favorite items in the cart for future reference.

With that said, there are varying reasons why shoppers do not complete a purchase.

In this article, you’ll find out if your checkout process is the main culprit and what you can do about it.

First, I’ll give you the common checkout pitfalls that turn potential customers away.

Then, we’ll get into a data-driven litmus test so you can know for sure.

This way, you won’t make changes to your site based on a hunch. That’s never good for business.

Sound good? Let’s start.

Five common pitfalls in the checkout process

If any of the following applies to your checkout process, it will certainly cause a percentage of shoppers to abandon their carts.

The great news?

It’s within your control.

Most times, a simple tweak is enough to make all the difference.

1. You haven’t earned the trust of potential customers

This is a big one.

If people don’t trust your site, there’s no way they’ll buy anything from you.

Your product could change their lives. It doesn’t matter.

The bottom line is, customers have to put in their personal information to complete the transaction.

If you don’t do everything in your power to make them feel secure doing so, you’ve lost them for good.

The solution

Step #1: Place testimonials and other proof elements on your checkout page.

Social proof is one of the most crucial elements to include on every page of your ecommerce site.

It’s especially powerful on the checkout page as it gives customers who may be hesitant an extra push.

Here’s a creative form of social proof from The Freedom Journal:

Step #2: Add credit card icons and other trust badges to reassure customers their payment information is secure.

The placement of these badges is also important.

I recommend placing them right where customers have to put in their payment details and next to the “buy now” call to action.

Like this:

Step #3: Make sure you have contact information in clear sight. This way, customers know you’re not going to take their money and make a run for it.

Letting them know you can easily be reached is a small but impactful trust indicator.

Here’s an example from Amy Porterfield:

2. Additional costs blindside customers

Here’s the thing.

When the average person shops, they have a price point they’re willing to reach. As such, they choose items within these parameters.

After that has been surpassed, it’s a no-go.

When you surprise customers with high shipping costs, the immediate reaction is to make a dive for the exit.

And it’s with good reason.

I’ve seen instances where shipping, handling, and taxes amount to the price of the items in the cart.

That’s crazy.

It’s no wonder this is the number one reason people don’t complete their purchases.

The solution

Step #1: Let shoppers know their shipping costs early in the checkout process.

You can do this by introducing a shipping calculator to provide an estimate of the additional costs to be covered.

Here’s an example:

Step #2: Offer free shipping.

While this may not be feasible for everyone, it’s wise to find ways you can reduce costs for customers.

Many businesses offer free shipping once shoppers reach a certain price threshold.

Like this example from Fashion Nova:

As customers add new items to their carts, they’re reminded of how much more they need to spend to meet the threshold.

Very clever.

Step #3: Have coupon codes on your site.

It’s important to have these discount offers on your site.

Why does that matter?

When customers go browsing elsewhere for coupons and don’t find them, they rarely come back.

You want to avoid that.

This beauty brand has a deal where they provide a daily coupon:

This way, customers can easily save on shipping costs.

3. The checkout process is too time-consuming

When they’re checking out, the only thing your customers value more than your product is their time.

That means that anything in your checkout process that takes too long is a problem.

Here are some examples:

technical glitches

slow site

poor design

lack of mobile friendliness

complicated navigation

long-winded checkout process

Website speed is a big deal for users: 40% of shoppers will abandon your site if it takes longer than 3 seconds to load.

You can imagine that any issue which zaps customers of their time will have the same effect.

The solution

Step #1: Test the speed and mobile-friendliness of your website. Make immediate adjustment if it’s not up to par.

You can use Google’s mobile friendly test.

Step #2: Have a simple checkout process with as few form fields as possible.

Ideally, customers want to sprint through this process. The easier you make it, the more likely they will go through with their purchases.

4. There’s not enough urgency to compel customers to act

Urgency as a sales strategy is about inspiring customers to take earnest and swift action.

It’s super simple to implement, and it has a massive impact.

Many businesses don’t flip this proven psychological switch when it matters most.

As we’ve seen before, a few of the reasons for shopping cart abandonment may be out of your control.

However, you can still have a measure of influence.

For instance, if you added a few urgency elements during checkout, it may entice window shoppers to make a purchase.

Think about the last time you bought something you didn’t intend to because the deal was too sweet to pass up.

It happens to the most disciplined of us.

The bottom line?

Without urgency elements, you’re missing out on a massive opportunity.

The solution

Step #1: Let customers know when an item is almost sold out. That increases the incentive to get it immediately.

Here’s an example:

Step #2: Use the language of immediacy.

Words like “instantly,” “today,” and “now” are all useful in that regard. I also recommend using active verbs and power words to encourage people to act right away.

Step #3: Satisfy your customers’ need for instant gratification.

Here’s what that means:

You want to give customers a sense that they’ll get what they want immediately.

This is an innate human need.

If you appeal to it, your customers will respond.

If you’re selling an information product, instant gratification is easy to provide. Your customers can have electronic access without delay.

But it’s trickier when you’re selling a product that has to be shipped.

My advice?

Take a page out of Amazon’s playbook.

They do this brilliantly.

Here’s what I mean:

If you know your items will be delivered to you in a couple of days, chances are you’ll be more likely to check out ASAP.

5. There’s not enough information on the checkout page

Nothing kills action like uncertainty.

If you don’t provide enough information on the checkout page, customers are likely to be unsure of the process.

They’ll start second-guessing their decisions and won’t complete their purchases.

The solution

Step #1: Include product details on the checkout page.

It’s a good practice to remind customers what they’re paying for and how much.

Here is an example from WebinarJam.

When you select a plan, they let you know what you’ve chosen. They also give you the next steps in the checkout process.

Step #2: Ensure there’s continuity between what’s on a product page and what’s displayed on the checkout page.

Has this ever happened to you?

You read the product page thoroughly and place the item in your cart only to find different information on the checkout page.

Even if it’s something slight, I assure you, it deters many people from completing the transaction.

Step #3: Include support options on the checkout page.

Consider having a live chat, email support, phone support, and a link to a FAQ page.

You don’t need to have all of these, but one or two will go a long way in securing the trust of customers.

It will also help move the purchase along if customers have a legitimate problem that needs to be taken care of before they go through with a transaction.

I’ve highlighted the common reasons why your checkout page may cause shoppers to abandon their carts.

The truth is, you need to consider your circumstances.

Sure, the “best practices” are useful.

But without concrete analytics, you’ll be making changes blindly.

A data-driven approach to dealing with shopping cart abandonment

Want to find out the exact cause of your shopping cart abandonment?

Google Analytics is the tool to use.

It’s simple. I’ll give you a step-by-step play.

Step #1: Find the “Admin” tab so you can create a conversion goal:

This is so you can track the actions your web visitors take.

Click on “Goals”:

Step #2: Create a new goal and set it up to track a completed transaction.

In the first step of the goal setup, select an appropriate template.

While you’re tracking cart abandonment, your ultimate goal is to get customers to make a completed online payment.

Select that option:

It’s time to describe your goal.

Name your goal, and select “Destination” as the goal type.

The destination can be a thank-you page, which will help you track the number of completed purchases.

Next, you want to set the URL of your Destination.

As I mentioned, this could be any page that customers are directed to after their purchases.

The only reason someone would be on this page is if they completed a transaction, right?

Step #3: Map the path customers take leading up to complete a transaction.

This is what will help you determine where the pitfalls in your sales funnel are.

In the same “Goal details” section, switch the Funnel option to “ON.”

List all the steps that customers take leading up to the purchase. Name each step, and add the corresponding URL.

Like this:

If you have a one-page checkout, only include that page, of course.

Whatever steps customers take, include them all.

You may want to go through the process yourself to make sure.

Save your goal, and that’s it for the setup. Tracking will begin, and you’ll now have detailed data for each step of your funnel.

Step #4: Check your reports to analyze the data.

Here’s where to find them.

Under “Conversions,” click on “Goals.”

Pay special attention to “Funnel Visualization.”

You’ll see an illustration that looks something like this:

I just created this, so there’s no data. It will take some time for yours to show up as well.

This data will tell you where in your funnel customers are jumping ship. It will also tell you in how many sessions your goal was completed.

Useful, right?

You’ll have a complete view of the way customers move through your funnel. You can now make informed adjustments to decrease your shopping cart abandonment rate.

You should know this though: there’ll always be customers who drop out before completing a purchase.

That’s just the nature of the game.

You can optimize your process to reduce that percentage significantly.

But will the lost sales be lost forever?

Can they be salvaged?

They can, and I’ll tell you how.

The ultimate solution to recovering abandoned carts

I hate to bring up this depressing statistic again, but only 3 out of 10 shoppers complete their purchases.

There is, however, a simple follow-up step that can increase that number significantly.

Crazily enough, most businesses don’t take advantage of it.

I’m referring to cart abandonment emails.

This could be one email or a whole sequence. You decide.

The point of these emails is to recover lost sales. If a customer adds items to their cart and leaves without checking out, be sure to follow up via email.

Here’s a brilliant example from Vanity Planet:

Many things are going right in this email. It:

offers a massive discount

includes a free shipping offer

uses personal and persuasive language

provides a simple solution for returning to cart

has a direct link to checkout

They made an irresistible offer.

Many people would go back to complete their purchases in a heartbeat.

When cart abandonment emails are done right, they’re hands down the most powerful solution to recapture lost sales.

I highly recommend you test this strategy and watch it make a difference.

Conclusion

Dealing with shopping cart abandonment can be daunting.

It’s also frustrating when more than half of your prospects aren’t converting into sales—and you don’t know why.

There is any number of reasons why it might happen.

And to be frank, some of them are inevitable.

But others? You can do something about.

For many businesses, the checkout process is the biggest culprit when it comes to lost sales. I’ve pinpointed some of the most common issues and their fixes in this article.

Use them as a litmus test.

But don’t stop there.

I can tell you that applying best practices only to your checkout pages won’t transform your sales funnel.

It’s crucial you take a more data-backed strategy to deal with abandoned carts.

Include Google Analytics in your arsenal, and set up conversion goals.

This way, you’ll have detailed analytics to make the sort of changes that will maximize your profits.

What do you think is the best strategy to ensure customers complete their purchases?

https://www.quicksprout.com/2017/09/11/lower-cart-abandonment-checkout/ Read more here - http://review-and-bonuss.blogspot.com/2017/09/how-to-minimize-cart-abandonment-in.html

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It's Here: The Finalized MozCon 2017 Agenda

It's Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith

That sound you hear is the coming together of MozCon 2017.

[You can hear that, right? It's not just me.]

With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree.

MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place for individuals across the globe to learn from top-notch speakers, network, share ideas, and learn about the tools, services, and tactics they can put to use in their work and their business.

As a bonus, attendees also get to enjoy lots of snacks, coffee and lots and lots of bacon.

Also, this year we'll offer pre-MozCon SEO workshops on Sunday, July 16. Keep reading for more info.

You will, however, need a ticket to attend the event, so you might want to take care of that sooner rather later, since it always sells out:

Buy my MozCon 2017 ticket!

Now for the meaty details you've been waiting for.

The MozCon 2017 Agenda

Monday

08:00–09:00am Breakfast

09:00–09:20am Welcome to MozCon 2017

Rand Fishkin, Wizard of Moz @randfish

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.

09:20–10:05am How to Get Big Links

Lisa Myers, Verve Search @LisaDMyers

Everyone wants links and coverage from sites such as New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over. Lisa is the founder and CEO of award-winning SEO agency Verve Search and founder of Womeninsearch.net. Feminist, mother of two, and modern-day shield maiden.

10:05–10:35am Data-Driven Design

Oli Gardner, Unbounce @oligardner

Data-Driven Design (3D) is an actionable, evidence-based framework for creating websites & landing pages that will increase your leads, sales, and customers. In this session you’ll learn how to use the latest industry conversion data to inform copywriting and design decisions that impact conversions. Additionally, I’ll share a new methodology for prioritizing your marketing optimization that will show you which pages are awesome (leave them alone), which pages aren’t (massive ROI potential here), and help you develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.

Oli, founder of Unbounce, is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

10:35–11:05am AM Break

11:10–11:30am How to Write Customer-Driven Copy That Converts

Joel Klettke, Business Casual Copywriting & Case Study Buddy @JoelKlettke

If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing "it depends." I'll give the audience a practical framework for writing customer-driven copy that any business can apply.

Joel is a freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.

11:30–11:50am What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

Daniel Russell, Go Fish Digital @dnlRussell ‏

It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.

Daniel is a director at Go Fish Digital whose work has hit the front page of Reddit, earned the #1 spot on YouTube, and been featured in Entrepreneur, Inc., The Washington Post, WSJ, and Fast Company.

11:50am–12:10pm How to Build an SEO-Intent-Based Framework for Any Business

Kathryn Cunningham, Adept Marketing @kac4509

Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.

Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the Excel nerd.

12:10–01:40pm Lunch

01:45–02:30pm Size Doesn't Matter: Great Content by Teams of One

Ian Lurie, Portent, Inc. @portentint

Feel the energy surge through your veins as you gain content creation powers THE LIKES OF WHICH YOU HAVE NEVER EXPERIENCED... Or, just learn a process for creating great content when it's just you and your little teeny team. Because size doesn't matter.

Ian Lurie is founder, CEO, and nerdiest marketing nerd at Portent, a digital marketing agency he started in the Cretaceous era, aka 1995. Ian's meandering career includes marketing copywriting, expert dungeon master, bike messenger-ing, and office temp worker.

02:30–03:00pm The Tie That Binds: Why Email is Key to Maximizing Marketing ROI

Justine Jordan, Litmus @meladorri

If nailing the omnichannel experience (whatever that means!) is key to getting more traffic and converting more leads, what happens if we have our channel priorities out of order? Justine will show you how email — far from being an old-school afterthought — is core to hitting marketing goals, building lifetime value, and making customers happy. Justine is obsessed with helping marketers create, test, and send better email. Named 2015 Email Marketer Thought Leader of the Year, she is strangely passionate about email marketing, hates being called a spammer, and still gets nervous when pressing send.

03:00–03:30pm PM Break

03:35–04:05pm

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

Tara-Nicholle Nelson, Transformational Consumer Insights @taranicholle

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there's a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer's everyday journey. Tara-Nicholle Nelson is the CEO of Transformational Consumer Insights, the former VP of Marketing for MyFitnessPal, and author of the Transformational Consumer.

04:05–04:50pm Thinking Smaller: Optimizing for the New Wave of Social Video Platforms

Phil Nottingham, Wistia @philnottingham ‏

SnapChat, Facebook, Twitter, Instagram, Periscope... the list goes on. All social networks are now video platforms, but it's hard to know where to invest. In this session, Phil will be giving you all the tips and tricks for what to make, how to get your content in front of the right audiences, and how get the most value from the investment you're making in social video. Phil Nottingham is a strategist who believes in the power of creative video content to improve the way companies speak to their customers, and regularly speaks around the world about video strategy, SEO, and technical marketing.

07:00–10:00pm Monday Night #MozCrawl

The Monday night pub crawl is back.

For the uninitiated, "pub crawl" is not meant to convey what you do after a night of drinking.

Rather, during the MozCon pub crawl, attendees visit some of the best bars in Seattle.

(Each stop is sponsored by a trusted partner; You'll need to bring your MozCon badge for free drinks and light appetizers. You'll also need your US ID or passport.)

More deets to follow.

Tuesday

08:00–09:00am Breakfast

09:05–09:50am I'd Rather Be Thanked Than Ranked

Wil Reynolds, Seer Interactive @wilreynolds

Ego and assumptions led me to chose the wrong keywords for my own site — yeah, me, Wil Reynolds, Mr. RCS. How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business. In this presentation, I'll show you the mistakes I made and share with you to approaches that can help you to build content that gets you thanked.

A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

09:50–10:35am Winning Value Propositions for Crawlers and Consumers

Dawn Anderson, Move It Marketing/Manchester Metropolitan University @dawnieando

In an evolving mobile-first web, we can utilize preempting solutions to create winning value propositions, which are designed to attract and satisfy search engine crawlers and keep consumers happy. I'll outline a strategy and share tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice theory, and crawl optimization.

Dawn Anderson is an International and Technical SEO Consultant, Director of Move It Marketing, and a lecturer at Manchester Metropolitan University.

10:35–11:05am AM Break

11:10–11:15am MozCon Ignite Preview

11:15–11:35am More Than SEO: 3 Ways To Prove UX Matters Too

Matthew Edgar, Elementive @MatthewEdgarCO

Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user

Matthew is a web analytics and technical marketing consultant at Elementive.

11:35–11:55am A Site Migration: Redirects, Resources, & Reflection

Jayna Grassel, Dick's Sporting Goods @jaynagrassel

Site. Migration. No two words elicit more fear, joy, or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements, and compromises forged through hallway chats. ...The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off.

Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.

11:55am–12:15pm The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic

Kane Jamison, Content Harmony @kanejamison

Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in highly targeted paid social.

Kane is the founder of Content Harmony, a content marketing agency based here in Seattle. The Content Harmony team specializes in full funnel content marketing and content promotion.

12:15–01:45pm Lunch

01:50–02:20pm Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

Purna Virji, Microsoft @purnavirji

Capturing and keeping attention is one of the hardest parts of our job today. Fact: It's just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we're stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Come to this session to learn how to make your marketing and advertising efforts something people are going to want to consume.

Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specializes in SEM, SEO, and future search trends. She is a popular global keynote speaker and columnist, an avid traveler, aspiring top chef, and amateur knitter.

02:20–02:50pm Up and to the Right: Growing Traffic, Conversions, & Revenue

Matthew Barby, HubSpot @matthewbarby

So many of the case studies that document how a company has grown from 0 to X forget to mention that solutions that they found are applicable to their specific scenario and won't work for everyone. This falls into the dangerous category of bad advice for generic problems. Instead of building up a list of other companies' tactics, marketers need to understand how to diagnose and solve problems across their entire funnel. Illustrated with real-world examples, I'll be talking you through the process that I take to come up with ideas that none of my competitors are thinking of.

Matt, who heads up user acquisition at HubSpot, is an award-winning blogger, startup advisor, and a lecturer.

02:50–03:20pm How to Operationalize Growth for Maximum Revenue

Joanna Lord, ClassPass @JoannaLord

Joanna will walk through tactical ways to organize your team, build system foundations, and create processes that fuel growth across the company. You'll hear how to coordinate with product, engineering, CX, and sales to ensure you're maximizing your opportunity to acquire, retain, and monetize your customers.

Joanna is the CMO of ClassPass, the world's leading fitness membership. Prior to that she was VP of Marketing at Porch and CMO of BigDoor. She is a global keynote and digital evangelist. Joanna is a recognized thought leader in digital marketing and a startup mentor.

03:20–03:50pm PM Break

03:55–04:25pm Analytics to Drive Optimization & Personalization

Krista Seiden, Google @kristaseiden

Getting the most out of your optimization efforts means understanding the data you’re collecting, from analytics implementation, to report setup, to analysis techniques. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further to show you how to up-level your efforts to take advantage of personalization from mass scale all the way down to individual user actions.

Krista Seiden is the Analytics Advocate for Google, advocating for all things data, web, mobile, optimization, and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics.

04:25–05:10pm Facing the Future: 5 Simple Tactics for 5 Scary Changes

Dr. Pete Meyers, Moz @dr_pete ‏

We've seen big changes to SEO recently, from an explosion in SERP features to RankBrain to voice search. These fundamental changes to organic search marketing can be daunting, and it's hard to know where to get started. Dr. Pete will walk you through five big changes and five tactics for coping with those changes today. Dr. Peter J. Meyers (aka "Dr. Pete") is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.

07:00–10:00pm MozCon Ignite

Join us for an evening of networking and passion-talks. Laugh, cheer, and be inspired as your peers share their 5-minute talks about their hobbies, passion projects, and life lessons.

Be sure to bring your MozCon badge.

Wednesday

09:00–10:00am Breakfast

10:05–10:50am The Truth About Mobile-First Indexing

Cindy Krum, MobileMoxie, LLC @suzzicks

Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. But mobile-first design and mobile-first indexing are not the same thing. Mobile-first indexing is about cross-device accessibility of information, to help integrate digital assistants and web-enabled devices that don’t even have browsers to achieve Google’s larger goals. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared. Cindy, the CEO and Founder of MobileMoxie, LLC, is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.

10:50–11:20am Powerful Brands Have Communities

Tara Reed, Apps Without Code @TaraReed_

You are laser-focused on user growth. Meanwhile, you're neglecting a gold mine of existing customers who desperately want to be part of your brand's community. Tara Reed shares how to use communities, gamification, and membership content to grow your revenue. Tara Reed is a tech entrepreneur & marketer. After running marketing initiatives at Google, Foursquare, & Microsoft, Tara branched out to launch her own apps & startups. Today, Tara helps people implement cutting-edge marketing into their businesses.

11:20–11:50am AM Break

11:55–12:25am

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content

Heather Physioc, VML @HeatherPhysioc

Creative agencies are complicated and messy, often embracing chaos instead of process, and focusing exclusively on one-time campaign creative instead of continuous web content creation. Campaign creative can be costly, and not sustainable for most large brands. How can creative shops produce data-driven streams of high-quality content for the web that stays true to its creative roots — but faster, cheaper, and continuously? I'll show you how.

Heather is director of Organic Search at global digital ad agency VML, which performs search engine optimization services for multinational brands like Hill's Pet Nutrition, Electrolux/Frigidaire, Bridgestone, EXPRESS, and Wendy's.

12:25–12:55pm 5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

Britney Muller, Moz @BritneyMuller

I invite you to steal some of the ideas I've gleaned from managing SEO for the behemoth bad-ass Moz.com. Learn what it takes to move the needle on qualified leads, execute quick wins, and keep your head above water. I'll go over my biggest Moz.com successes, failures, tests, and lessons.

Britney is a Minnesota native who moved to Colorado to fulfill a dream of being a snowboard bum! After 50+ days on the mountain her first season, she got stir-crazy and taught herself how to program, then found her way into SEO while writing for a local realtor.

12:55–02:25pm Lunch

02:30–03:15pm SEO Experimentation for Big-Time Results

Stephanie Chang, Etsy @@stephpchang

One of the biggest business hurdles any brand faces is how to prioritize and validate SEO recommendations. This presentation describes an SEO experimentation framework you can use to effectively test how changes made to your pages affect SEO performance.

Stephanie currently leads the Global Acquisition & Retention Marketing teams at Etsy. Previously, she was a Senior Consultant at Distilled.

03:15–03:45pm Reverse-Engineer Google's Research to Serve Up the Best, Most Relevant Content for Your Audience

Rob Bucci, STAT Search Analytics @STATrob

The SERP is the front-end to Google's multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time. Rob loves the challenge of staying ahead of the changes Google makes to their SERPs. When not working, you can usually find him hiking up a mountain, falling down a ski slope, or splashing around in the ocean.

03:45–04:15pm PM Break

04:20–05:05pm Inside the Googling Mind: An SEO's Guide to Winning Clicks, Hearts, & Rankings in the Years Ahead

Rand Fishkin, Founder of Moz, doer of SEO, feminist @randfish

Searcher behavior, intent, and satisfaction are on the verge of overtaking classic SEO inputs (keywords, links, on-page, etc). In this presentation, Rand will examine the shift that behavioral signals have caused, and list the step-by-step process to build a strategy that can thrive long-term in Google's new reality. Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.

07:00–11:30pm MozCon Bash

Join us at Garage Billiards for an evening of networking, billiards, bowling, and karaoke with MozCon friends new and old. Don't forget to bring your MozCon badge and US ID or passport.

Additional Pre-MozCon Sunday Workshops

12:30pm–5:05pm SEO Intensive

Offered as 75-minute sessions, the five workshops will be taught by Mozzers Rand Fishkin, Britney Muller, Brian Childs, Russ Jones, and Dr. Pete. Topics include The 10 Jobs of SEO-focused Content, Keyword Targeting for RankBrain and Beyond, and Risk-Averse Link Building at Scale, among others.

These workshops are separate from MozCon; you'll need a ticket to attend them.

Amped up for a talk or ten? Curious about new methods? Excited to learn? Get your ticket before they sell out:

Snag my ticket to MozCon 2017!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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[lawrenceseitz22]

It's Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith

That sound you hear is the coming together of MozCon 2017.

[You can hear that, right? It's not just me.]

With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree.

MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place for individuals across the globe to learn from top-notch speakers, network, share ideas, and learn about the tools, services, and tactics they can put to use in their work and their business.

As a bonus, attendees also get to enjoy lots of snacks, coffee and lots and lots of bacon.

Also, this year we'll offer pre-MozCon SEO workshops on Sunday, July 16. Keep reading for more info.

You will, however, need a ticket to attend the event, so you might want to take care of that sooner rather later, since it always sells out:

Buy my MozCon 2017 ticket!

Now for the meaty details you've been waiting for.

The MozCon 2017 Agenda

Monday

08:00–09:00am Breakfast

09:00–09:20am Welcome to MozCon 2017

Rand Fishkin, Wizard of Moz @randfish

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.

09:20–10:05am How to Get Big Links

Lisa Myers, Verve Search @LisaDMyers

Everyone wants links and coverage from sites such as New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over. Lisa is the founder and CEO of award-winning SEO agency Verve Search and founder of Womeninsearch.net. Feminist, mother of two, and modern-day shield maiden.

10:05–10:35am Data-Driven Design

Oli Gardner, Unbounce @oligardner

Data-Driven Design (3D) is an actionable, evidence-based framework for creating websites & landing pages that will increase your leads, sales, and customers. In this session you’ll learn how to use the latest industry conversion data to inform copywriting and design decisions that impact conversions. Additionally, I’ll share a new methodology for prioritizing your marketing optimization that will show you which pages are awesome (leave them alone), which pages aren’t (massive ROI potential here), and help you develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.

Oli, founder of Unbounce, is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

10:35–11:05am AM Break

11:10–11:30am How to Write Customer-Driven Copy That Converts

Joel Klettke, Business Casual Copywriting & Case Study Buddy @JoelKlettke

If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing "it depends." I'll give the audience a practical framework for writing customer-driven copy that any business can apply.

Joel is a freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.

11:30–11:50am What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

Daniel Russell, Go Fish Digital @dnlRussell ‏

It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.

Daniel is a director at Go Fish Digital whose work has hit the front page of Reddit, earned the #1 spot on YouTube, and been featured in Entrepreneur, Inc., The Washington Post, WSJ, and Fast Company.

11:50am–12:10pm How to Build an SEO-Intent-Based Framework for Any Business

Kathryn Cunningham, Adept Marketing @kac4509

Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.

Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the Excel nerd.

12:10–01:40pm Lunch

01:45–02:30pm Size Doesn't Matter: Great Content by Teams of One

Ian Lurie, Portent, Inc. @portentint

Feel the energy surge through your veins as you gain content creation powers THE LIKES OF WHICH YOU HAVE NEVER EXPERIENCED... Or, just learn a process for creating great content when it's just you and your little teeny team. Because size doesn't matter.

Ian Lurie is founder, CEO, and nerdiest marketing nerd at Portent, a digital marketing agency he started in the Cretaceous era, aka 1995. Ian's meandering career includes marketing copywriting, expert dungeon master, bike messenger-ing, and office temp worker.

02:30–03:00pm The Tie That Binds: Why Email is Key to Maximizing Marketing ROI

Justine Jordan, Litmus @meladorri

If nailing the omnichannel experience (whatever that means!) is key to getting more traffic and converting more leads, what happens if we have our channel priorities out of order? Justine will show you how email — far from being an old-school afterthought — is core to hitting marketing goals, building lifetime value, and making customers happy. Justine is obsessed with helping marketers create, test, and send better email. Named 2015 Email Marketer Thought Leader of the Year, she is strangely passionate about email marketing, hates being called a spammer, and still gets nervous when pressing send.

03:00–03:30pm PM Break

03:35–04:05pm

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

Tara-Nicholle Nelson, Transformational Consumer Insights @taranicholle

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there's a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer's everyday journey. Tara-Nicholle Nelson is the CEO of Transformational Consumer Insights, the former VP of Marketing for MyFitnessPal, and author of the Transformational Consumer.

04:05–04:50pm Thinking Smaller: Optimizing for the New Wave of Social Video Platforms

Phil Nottingham, Wistia @philnottingham ‏

SnapChat, Facebook, Twitter, Instagram, Periscope... the list goes on. All social networks are now video platforms, but it's hard to know where to invest. In this session, Phil will be giving you all the tips and tricks for what to make, how to get your content in front of the right audiences, and how get the most value from the investment you're making in social video. Phil Nottingham is a strategist who believes in the power of creative video content to improve the way companies speak to their customers, and regularly speaks around the world about video strategy, SEO, and technical marketing.

07:00–10:00pm Monday Night #MozCrawl

The Monday night pub crawl is back.

For the uninitiated, "pub crawl" is not meant to convey what you do after a night of drinking.

Rather, during the MozCon pub crawl, attendees visit some of the best bars in Seattle.

(Each stop is sponsored by a trusted partner; You'll need to bring your MozCon badge for free drinks and light appetizers. You'll also need your US ID or passport.)

More deets to follow.

Tuesday

08:00–09:00am Breakfast

09:05–09:50am I'd Rather Be Thanked Than Ranked

Wil Reynolds, Seer Interactive @wilreynolds

Ego and assumptions led me to chose the wrong keywords for my own site — yeah, me, Wil Reynolds, Mr. RCS. How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business. In this presentation, I'll show you the mistakes I made and share with you to approaches that can help you to build content that gets you thanked.

A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

09:50–10:35am Winning Value Propositions for Crawlers and Consumers

Dawn Anderson, Move It Marketing/Manchester Metropolitan University @dawnieando

In an evolving mobile-first web, we can utilize preempting solutions to create winning value propositions, which are designed to attract and satisfy search engine crawlers and keep consumers happy. I'll outline a strategy and share tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice theory, and crawl optimization.

Dawn Anderson is an International and Technical SEO Consultant, Director of Move It Marketing, and a lecturer at Manchester Metropolitan University.

10:35–11:05am AM Break

11:10–11:15am MozCon Ignite Preview

11:15–11:35am More Than SEO: 3 Ways To Prove UX Matters Too

Matthew Edgar, Elementive @MatthewEdgarCO

Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user

Matthew is a web analytics and technical marketing consultant at Elementive.

11:35–11:55am A Site Migration: Redirects, Resources, & Reflection

Jayna Grassel, Dick's Sporting Goods @jaynagrassel

Site. Migration. No two words elicit more fear, joy, or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements, and compromises forged through hallway chats. ...The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off.

Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.

11:55am–12:15pm The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic

Kane Jamison, Content Harmony @kanejamison

Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in highly targeted paid social.

Kane is the founder of Content Harmony, a content marketing agency based here in Seattle. The Content Harmony team specializes in full funnel content marketing and content promotion.

12:15–01:45pm Lunch

01:50–02:20pm Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

Purna Virji, Microsoft @purnavirji

Capturing and keeping attention is one of the hardest parts of our job today. Fact: It's just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we're stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Come to this session to learn how to make your marketing and advertising efforts something people are going to want to consume.

Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specializes in SEM, SEO, and future search trends. She is a popular global keynote speaker and columnist, an avid traveler, aspiring top chef, and amateur knitter.

02:20–02:50pm Up and to the Right: Growing Traffic, Conversions, & Revenue

Matthew Barby, HubSpot @matthewbarby

So many of the case studies that document how a company has grown from 0 to X forget to mention that solutions that they found are applicable to their specific scenario and won't work for everyone. This falls into the dangerous category of bad advice for generic problems. Instead of building up a list of other companies' tactics, marketers need to understand how to diagnose and solve problems across their entire funnel. Illustrated with real-world examples, I'll be talking you through the process that I take to come up with ideas that none of my competitors are thinking of.

Matt, who heads up user acquisition at HubSpot, is an award-winning blogger, startup advisor, and a lecturer.

02:50–03:20pm How to Operationalize Growth for Maximum Revenue

Joanna Lord, ClassPass @JoannaLord

Joanna will walk through tactical ways to organize your team, build system foundations, and create processes that fuel growth across the company. You'll hear how to coordinate with product, engineering, CX, and sales to ensure you're maximizing your opportunity to acquire, retain, and monetize your customers.

Joanna is the CMO of ClassPass, the world's leading fitness membership. Prior to that she was VP of Marketing at Porch and CMO of BigDoor. She is a global keynote and digital evangelist. Joanna is a recognized thought leader in digital marketing and a startup mentor.

03:20–03:50pm PM Break

03:55–04:25pm Analytics to Drive Optimization & Personalization

Krista Seiden, Google @kristaseiden

Getting the most out of your optimization efforts means understanding the data you’re collecting, from analytics implementation, to report setup, to analysis techniques. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further to show you how to up-level your efforts to take advantage of personalization from mass scale all the way down to individual user actions.

Krista Seiden is the Analytics Advocate for Google, advocating for all things data, web, mobile, optimization, and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics.

04:25–05:10pm Facing the Future: 5 Simple Tactics for 5 Scary Changes

Dr. Pete Meyers, Moz @dr_pete ‏

We've seen big changes to SEO recently, from an explosion in SERP features to RankBrain to voice search. These fundamental changes to organic search marketing can be daunting, and it's hard to know where to get started. Dr. Pete will walk you through five big changes and five tactics for coping with those changes today. Dr. Peter J. Meyers (aka "Dr. Pete") is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.

07:00–10:00pm MozCon Ignite

Join us for an evening of networking and passion-talks. Laugh, cheer, and be inspired as your peers share their 5-minute talks about their hobbies, passion projects, and life lessons.

Be sure to bring your MozCon badge.

Wednesday

09:00–10:00am Breakfast

10:05–10:50am The Truth About Mobile-First Indexing

Cindy Krum, MobileMoxie, LLC @suzzicks

Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. But mobile-first design and mobile-first indexing are not the same thing. Mobile-first indexing is about cross-device accessibility of information, to help integrate digital assistants and web-enabled devices that don’t even have browsers to achieve Google’s larger goals. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared. Cindy, the CEO and Founder of MobileMoxie, LLC, is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.

10:50–11:20am Powerful Brands Have Communities

Tara Reed, Apps Without Code @TaraReed_

You are laser-focused on user growth. Meanwhile, you're neglecting a gold mine of existing customers who desperately want to be part of your brand's community. Tara Reed shares how to use communities, gamification, and membership content to grow your revenue. Tara Reed is a tech entrepreneur & marketer. After running marketing initiatives at Google, Foursquare, & Microsoft, Tara branched out to launch her own apps & startups. Today, Tara helps people implement cutting-edge marketing into their businesses.

11:20–11:50am AM Break

11:55–12:25am

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content

Heather Physioc, VML @HeatherPhysioc

Creative agencies are complicated and messy, often embracing chaos instead of process, and focusing exclusively on one-time campaign creative instead of continuous web content creation. Campaign creative can be costly, and not sustainable for most large brands. How can creative shops produce data-driven streams of high-quality content for the web that stays true to its creative roots — but faster, cheaper, and continuously? I'll show you how.

Heather is director of Organic Search at global digital ad agency VML, which performs search engine optimization services for multinational brands like Hill's Pet Nutrition, Electrolux/Frigidaire, Bridgestone, EXPRESS, and Wendy's.

12:25–12:55pm 5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

Britney Muller, Moz @BritneyMuller

I invite you to steal some of the ideas I've gleaned from managing SEO for the behemoth bad-ass Moz.com. Learn what it takes to move the needle on qualified leads, execute quick wins, and keep your head above water. I'll go over my biggest Moz.com successes, failures, tests, and lessons.

Britney is a Minnesota native who moved to Colorado to fulfill a dream of being a snowboard bum! After 50+ days on the mountain her first season, she got stir-crazy and taught herself how to program, then found her way into SEO while writing for a local realtor.

12:55–02:25pm Lunch

02:30–03:15pm SEO Experimentation for Big-Time Results

Stephanie Chang, Etsy @@stephpchang

One of the biggest business hurdles any brand faces is how to prioritize and validate SEO recommendations. This presentation describes an SEO experimentation framework you can use to effectively test how changes made to your pages affect SEO performance.

Stephanie currently leads the Global Acquisition & Retention Marketing teams at Etsy. Previously, she was a Senior Consultant at Distilled.

03:15–03:45pm Reverse-Engineer Google's Research to Serve Up the Best, Most Relevant Content for Your Audience

Rob Bucci, STAT Search Analytics @STATrob

The SERP is the front-end to Google's multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time. Rob loves the challenge of staying ahead of the changes Google makes to their SERPs. When not working, you can usually find him hiking up a mountain, falling down a ski slope, or splashing around in the ocean.

03:45–04:15pm PM Break

04:20–05:05pm Inside the Googling Mind: An SEO's Guide to Winning Clicks, Hearts, & Rankings in the Years Ahead

Rand Fishkin, Founder of Moz, doer of SEO, feminist @randfish

Searcher behavior, intent, and satisfaction are on the verge of overtaking classic SEO inputs (keywords, links, on-page, etc). In this presentation, Rand will examine the shift that behavioral signals have caused, and list the step-by-step process to build a strategy that can thrive long-term in Google's new reality. Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.

07:00–11:30pm MozCon Bash

Join us at Garage Billiards for an evening of networking, billiards, bowling, and karaoke with MozCon friends new and old. Don't forget to bring your MozCon badge and US ID or passport.

Additional Pre-MozCon Sunday Workshops

12:30pm–5:05pm SEO Intensive

Offered as 75-minute sessions, the five workshops will be taught by Mozzers Rand Fishkin, Britney Muller, Brian Childs, Russ Jones, and Dr. Pete. Topics include The 10 Jobs of SEO-focused Content, Keyword Targeting for RankBrain and Beyond, and Risk-Averse Link Building at Scale, among others.

These workshops are separate from MozCon; you'll need a ticket to attend them.

Amped up for a talk or ten? Curious about new methods? Excited to learn? Get your ticket before they sell out:

Snag my ticket to MozCon 2017!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger http://ift.tt/2qYwAY3 via IFTTT

#IFTTT #Blogger

[ubizheroes]

It’s Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith

That sound you hear is the coming together of MozCon 2017.

[You can hear that, right? It’s not just me.]

With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that’s saying a lot, but once you’ve perused the speakers’ lineup, we’re sure you’ll agree.

MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place for individuals across the globe to learn from top-notch speakers, network, share ideas, and learn about the tools, services, and tactics they can put to use in their work and their business.

As a bonus, attendees also get to enjoy lots of snacks, coffee and lots and lots of bacon.

Also, this year we’ll offer pre-MozCon SEO workshops on Sunday, July 16. Keep reading for more info.

You will, however, need a ticket to attend the event, so you might want to take care of that sooner rather later, since it always sells out:

Buy my MozCon 2017 ticket!

Now for the meaty details you’ve been waiting for.

The MozCon 2017 Agenda

Monday

08:00–09:00am Breakfast

09:00–09:20am Welcome to MozCon 2017

Rand Fishkin, Wizard of Moz @randfish

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an un-save-able addict of all things content, search, and social on the web.

09:20–10:05am How to Get Big Links

Lisa Myers, Verve Search @LisaDMyers

Everyone wants links and coverage from sites such as New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over.

Lisa is the founder and CEO of award-winning SEO agency Verve Search and founder of Womeninsearch.net. Feminist, mother of two, and modern-day shield maiden.

10:05–10:35am Data-Driven Design

Oli Gardner, Unbounce @oligardner

Data-Driven Design (3D) is an actionable, evidence-based framework for creating websites & landing pages that will increase your leads, sales, and customers. In this session you’ll learn how to use the latest industry conversion data to inform copywriting and design decisions that impact conversions. Additionally, I’ll share a new methodology for prioritizing your marketing optimization that will show you which pages are awesome (leave them alone), which pages aren’t (massive ROI potential here), and help you develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.

Oli, founder of Unbounce, is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

10:35–11:05am AM Break

11:10–11:30am How to Write Customer-Driven Copy That Converts

Joel Klettke, Business Casual Copywriting & Case Study Buddy @JoelKlettke

If you want to write copy that converts, you need to get into your customers’ heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing “it depends.” I’ll give the audience a practical framework for writing customer-driven copy that any business can apply.

Joel is a freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.

11:30–11:50am What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

Daniel Russell, Go Fish Digital @dnlRussell ‏

It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I’ll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.

Daniel is a director at Go Fish Digital whose work has hit the front page of Reddit, earned the #1 spot on YouTube, and been featured in Entrepreneur, Inc., The Washington Post, WSJ, and Fast Company.

11:50am–12:10pm How to Build an SEO-Intent-Based Framework for Any Business

Kathryn Cunningham, Adept Marketing @kac4509

Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn’t quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.

Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the Excel nerd.

12:10–01:40pm Lunch

01:45–02:30pm Size Doesn’t Matter: Great Content by Teams of One

Ian Lurie, Portent, Inc. @portentint

Feel the energy surge through your veins as you gain content creation powers THE LIKES OF WHICH YOU HAVE NEVER EXPERIENCED… Or, just learn a process for creating great content when it’s just you and your little teeny team. Because size doesn’t matter.

Ian Lurie is founder, CEO, and nerdiest marketing nerd at Portent, a digital marketing agency he started in the Cretaceous era, aka 1995. Ian’s meandering career includes marketing copywriting, expert dungeon master, bike messenger-ing, and office temp worker.

02:30–03:00pm The Tie That Binds: Why Email is Key to Maximizing Marketing ROI

Justine Jordan, Litmus @meladorri

If nailing the omnichannel experience (whatever that means!) is key to getting more traffic and converting more leads, what happens if we have our channel priorities out of order? Justine will show you how email — far from being an old-school afterthought — is core to hitting marketing goals, building lifetime value, and making customers happy.

Justine is obsessed with helping marketers create, test, and send better email. Named 2015 Email Marketer Thought Leader of the Year, she is strangely passionate about email marketing, hates being called a spammer, and still gets nervous when pressing send.

03:00–03:30pm PM Break

03:35–04:05pm

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

Tara-Nicholle Nelson, Transformational Consumer Insights @taranicholle

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there’s a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer’s everyday journey.

Tara-Nicholle Nelson is the CEO of Transformational Consumer Insights, the former VP of Marketing for MyFitnessPal, and author of the Transformational Consumer.

04:05–04:50pm Thinking Smaller: Optimizing for the New Wave of Social Video Platforms

Phil Nottingham, Wistia @philnottingham ‏

SnapChat, Facebook, Twitter, Instagram, Periscope… the list goes on. All social networks are now video platforms, but it’s hard to know where to invest. In this session, Phil will be giving you all the tips and tricks for what to make, how to get your content in front of the right audiences, and how get the most value from the investment you’re making in social video.

Phil Nottingham is a strategist who believes in the power of creative video content to improve the way companies speak to their customers, and regularly speaks around the world about video strategy, SEO, and technical marketing.

07:00–10:00pm Monday Night #MozCrawl

The Monday night pub crawl is back.

For the uninitiated, “pub crawl” is not meant to convey what you do after a night of drinking.

Rather, during the MozCon pub crawl, attendees visit some of the best bars in Seattle.

(Each stop is sponsored by a trusted partner; You’ll need to bring your MozCon badge for free drinks and light appetizers. You’ll also need your US ID or passport.)

More deets to follow.

Tuesday

08:00–09:00am Breakfast

09:05–09:50am I’d Rather Be Thanked Than Ranked

Wil Reynolds, Seer Interactive @wilreynolds

Ego and assumptions led me to chose the wrong keywords for my own site — yeah, me, Wil Reynolds, Mr. RCS. How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business. In this presentation, I’ll show you the mistakes I made and share with you to approaches that can help you to build content that gets you thanked.

A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

09:50–10:35am Winning Value Propositions for Crawlers and Consumers

Dawn Anderson, Move It Marketing/Manchester Metropolitan University @dawnieando

In an evolving mobile-first web, we can utilize preempting solutions to create winning value propositions, which are designed to attract and satisfy search engine crawlers and keep consumers happy. I’ll outline a strategy and share tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice theory, and crawl optimization.

Dawn Anderson is an International and Technical SEO Consultant, Director of Move It Marketing, and a lecturer at Manchester Metropolitan University.

10:35–11:05am AM Break

11:10–11:15am MozCon Ignite Preview

11:15–11:35am More Than SEO: 3 Ways To Prove UX Matters Too

Matthew Edgar, Elementive @MatthewEdgarCO

Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website’s user

Matthew is a web analytics and technical marketing consultant at Elementive.

11:35–11:55am A Site Migration: Redirects, Resources, & Reflection

Jayna Grassel, Dick’s Sporting Goods @jaynagrassel

Site. Migration. No two words elicit more fear, joy, or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements, and compromises forged through hallway chats. …The result was a stable transition with minimal dips in traffic. What we didn’t know, however, was the amount of cross-functional coordination that was required to pull it off.

Jayna is the SEO manager at Dick’s Sporting Goods and is the unofficial world’s second-fastest crocheter.

11:55am–12:15pm The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic

Kane Jamison, Content Harmony @kanejamison

Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in highly targeted paid social.

Kane is the founder of Content Harmony, a content marketing agency based here in Seattle. The Content Harmony team specializes in full funnel content marketing and content promotion.

12:15–01:45pm Lunch

01:50–02:20pm Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

Purna Virji, Microsoft @purnavirji

Capturing and keeping attention is one of the hardest parts of our job today. Fact: It’s just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we’re stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Come to this session to learn how to make your marketing and advertising efforts something people are going to want to consume.

Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specializes in SEM, SEO, and future search trends. She is a popular global keynote speaker and columnist, an avid traveler, aspiring top chef, and amateur knitter.

02:20–02:50pm Up and to the Right: Growing Traffic, Conversions, & Revenue

Matthew Barby, HubSpot @matthewbarby

So many of the case studies that document how a company has grown from 0 to X forget to mention that solutions that they found are applicable to their specific scenario and won’t work for everyone. This falls into the dangerous category of bad advice for generic problems. Instead of building up a list of other companies’ tactics, marketers need to understand how to diagnose and solve problems across their entire funnel. Illustrated with real-world examples, I’ll be talking you through the process that I take to come up with ideas that none of my competitors are thinking of.

Matt, who heads up user acquisition at HubSpot, is an award-winning blogger, startup advisor, and a lecturer.

02:50–03:20pm How to Operationalize Growth for Maximum Revenue

Joanna Lord, ClassPass @JoannaLord

Joanna will walk through tactical ways to organize your team, build system foundations, and create processes that fuel growth across the company. You’ll hear how to coordinate with product, engineering, CX, and sales to ensure you’re maximizing your opportunity to acquire, retain, and monetize your customers.

Joanna is the CMO of ClassPass, the world’s leading fitness membership. Prior to that she was VP of Marketing at Porch and CMO of BigDoor. She is a global keynote and digital evangelist. Joanna is a recognized thought leader in digital marketing and a startup mentor.

03:20–03:50pm PM Break

03:55–04:25pm Analytics to Drive Optimization & Personalization

Krista Seiden, Google @kristaseiden

Getting the most out of your optimization efforts means understanding the data you’re collecting, from analytics implementation, to report setup, to analysis techniques. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further to show you how to up-level your efforts to take advantage of personalization from mass scale all the way down to individual user actions.

Krista Seiden is the Analytics Advocate for Google, advocating for all things data, web, mobile, optimization, and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics.

04:25–05:10pm Facing the Future: 5 Simple Tactics for 5 Scary Changes

Dr. Pete Meyers, Moz @dr_pete ‏

We’ve seen big changes to SEO recently, from an explosion in SERP features to RankBrain to voice search. These fundamental changes to organic search marketing can be daunting, and it’s hard to know where to get started. Dr. Pete will walk you through five big changes and five tactics for coping with those changes today.

Dr. Peter J. Meyers (aka “Dr. Pete”) is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.

07:00–10:00pm MozCon Ignite

Join us for an evening of networking and passion-talks. Laugh, cheer, and be inspired as your peers share their 5-minute talks about their hobbies, passion projects, and life lessons.

Be sure to bring your MozCon badge.

Wednesday

09:00–10:00am Breakfast

10:05–10:50am The Truth About Mobile-First Indexing

Cindy Krum, MobileMoxie, LLC @suzzicks

Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. But mobile-first design and mobile-first indexing are not the same thing. Mobile-first indexing is about cross-device accessibility of information, to help integrate digital assistants and web-enabled devices that don’t even have browsers to achieve Google’s larger goals. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared.

Cindy, the CEO and Founder of MobileMoxie, LLC, is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.

10:50–11:20am Powerful Brands Have Communities

Tara Reed, Apps Without Code @TaraReed_

You are laser-focused on user growth. Meanwhile, you’re neglecting a gold mine of existing customers who desperately want to be part of your brand’s community. Tara Reed shares how to use communities, gamification, and membership content to grow your revenue.

Tara Reed is a tech entrepreneur & marketer. After running marketing initiatives at Google, Foursquare, & Microsoft, Tara branched out to launch her own apps & startups. Today, Tara helps people implement cutting-edge marketing into their businesses.

11:20–11:50am AM Break

11:55–12:25am

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content

Heather Physioc, VML @HeatherPhysioc

Creative agencies are complicated and messy, often embracing chaos instead of process, and focusing exclusively on one-time campaign creative instead of continuous web content creation. Campaign creative can be costly, and not sustainable for most large brands. How can creative shops produce data-driven streams of high-quality content for the web that stays true to its creative roots — but faster, cheaper, and continuously? I’ll show you how.

Heather is director of Organic Search at global digital ad agency VML, which performs search engine optimization services for multinational brands like Hill’s Pet Nutrition, Electrolux/Frigidaire, Bridgestone, EXPRESS, and Wendy’s.

12:25–12:55pm 5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

Britney Muller, Moz @BritneyMuller

I invite you to steal some of the ideas I’ve gleaned from managing SEO for the behemoth bad-ass Moz.com. Learn what it takes to move the needle on qualified leads, execute quick wins, and keep your head above water. I’ll go over my biggest Moz.com successes, failures, tests, and lessons.

Britney is a Minnesota native who moved to Colorado to fulfill a dream of being a snowboard bum! After 50+ days on the mountain her first season, she got stir-crazy and taught herself how to program, then found her way into SEO while writing for a local realtor.

12:55–02:25pm Lunch

02:30–03:15pm SEO Experimentation for Big-Time Results

Stephanie Chang, Etsy @@stephpchang

One of the biggest business hurdles any brand faces is how to prioritize and validate SEO recommendations. This presentation describes an SEO experimentation framework you can use to effectively test how changes made to your pages affect SEO performance.

Stephanie currently leads the Global Acquisition & Retention Marketing teams at Etsy. Previously, she was a Senior Consultant at Distilled.

03:15–03:45pm Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience

Rob Bucci, STAT Search Analytics @STATrob

The SERP is the front-end to Google’s multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.

Rob loves the challenge of staying ahead of the changes Google makes to their SERPs. When not working, you can usually find him hiking up a mountain, falling down a ski slope, or splashing around in the ocean.

03:45–04:15pm PM Break

04:20–05:05pm Inside the Googling Mind: An SEO’s Guide to Winning Clicks, Hearts, & Rankings in the Years Ahead

Rand Fishkin, Founder of Moz, doer of SEO, feminist @randfish

Searcher behavior, intent, and satisfaction are on the verge of overtaking classic SEO inputs (keywords, links, on-page, etc). In this presentation, Rand will examine the shift that behavioral signals have caused, and list the step-by-step process to build a strategy that can thrive long-term in Google’s new reality.

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an un-save-able addict of all things content, search, and social on the web.

07:00–11:30pm MozCon Bash

Join us at Garage Billiards for an evening of networking, billiards, bowling, and karaoke with MozCon friends new and old. Don’t forget to bring your MozCon badge and US ID or passport.

Additional Pre-MozCon Sunday Workshops

12:30pm–5:05pm SEO Intensive

Offered as 75-minute sessions, the five workshops will be taught by Mozzers Rand Fishkin, Britney Muller, Brian Childs, Russ Jones, and Dr. Pete. Topics include The 10 Jobs of SEO-focused Content, Keyword Targeting for RankBrain and Beyond, and Risk-Averse Link Building at Scale, among others.

These workshops are separate from MozCon; you’ll need a ticket to attend them.

Amped up for a talk or ten? Curious about new methods? Excited to learn? Get your ticket before they sell out:

Snag my ticket to MozCon 2017!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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[rlprofoundearthquakefan]

It's Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith

That sound you hear is the coming together of MozCon 2017.

[You can hear that, right? It's not just me.]

With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree.

MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place for individuals across the globe to learn from top-notch speakers, network, share ideas, and learn about the tools, services, and tactics they can put to use in their work and their business.

As a bonus, attendees also get to enjoy lots of snacks, coffee and lots and lots of bacon.

Also, this year we'll offer pre-MozCon SEO workshops on Sunday, July 16. Keep reading for more info.

You will, however, need a ticket to attend the event, so you might want to take care of that sooner rather later, since it always sells out:

Buy my MozCon 2017 ticket!

Now for the meaty details you've been waiting for.

The MozCon 2017 Agenda

Monday

08:00–09:00am Breakfast

09:00–09:20am Welcome to MozCon 2017

Rand Fishkin, Wizard of Moz @randfish

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.

09:20–10:05am How to Get Big Links

Lisa Myers, Verve Search @LisaDMyers

Everyone wants links and coverage from sites such as New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over. Lisa is the founder and CEO of award-winning SEO agency Verve Search and founder of Womeninsearch.net. Feminist, mother of two, and modern-day shield maiden.

10:05–10:35am Data-Driven Design

Oli Gardner, Unbounce @oligardner

Data-Driven Design (3D) is an actionable, evidence-based framework for creating websites & landing pages that will increase your leads, sales, and customers. In this session you’ll learn how to use the latest industry conversion data to inform copywriting and design decisions that impact conversions. Additionally, I’ll share a new methodology for prioritizing your marketing optimization that will show you which pages are awesome (leave them alone), which pages aren’t (massive ROI potential here), and help you develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.

Oli, founder of Unbounce, is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

10:35–11:05am AM Break

11:10–11:30am How to Write Customer-Driven Copy That Converts

Joel Klettke, Business Casual Copywriting & Case Study Buddy @JoelKlettke

If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing "it depends." I'll give the audience a practical framework for writing customer-driven copy that any business can apply.

Joel is a freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.

11:30–11:50am What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

Daniel Russell, Go Fish Digital @dnlRussell ‏

It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.

Daniel is a director at Go Fish Digital whose work has hit the front page of Reddit, earned the #1 spot on YouTube, and been featured in Entrepreneur, Inc., The Washington Post, WSJ, and Fast Company.

11:50am–12:10pm How to Build an SEO-Intent-Based Framework for Any Business

Kathryn Cunningham, Adept Marketing @kac4509

Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.

Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the Excel nerd.

12:10–01:40pm Lunch

01:45–02:30pm Size Doesn't Matter: Great Content by Teams of One

Ian Lurie, Portent, Inc. @portentint

Feel the energy surge through your veins as you gain content creation powers THE LIKES OF WHICH YOU HAVE NEVER EXPERIENCED... Or, just learn a process for creating great content when it's just you and your little teeny team. Because size doesn't matter.

Ian Lurie is founder, CEO, and nerdiest marketing nerd at Portent, a digital marketing agency he started in the Cretaceous era, aka 1995. Ian's meandering career includes marketing copywriting, expert dungeon master, bike messenger-ing, and office temp worker.

02:30–03:00pm The Tie That Binds: Why Email is Key to Maximizing Marketing ROI

Justine Jordan, Litmus @meladorri

If nailing the omnichannel experience (whatever that means!) is key to getting more traffic and converting more leads, what happens if we have our channel priorities out of order? Justine will show you how email — far from being an old-school afterthought — is core to hitting marketing goals, building lifetime value, and making customers happy. Justine is obsessed with helping marketers create, test, and send better email. Named 2015 Email Marketer Thought Leader of the Year, she is strangely passionate about email marketing, hates being called a spammer, and still gets nervous when pressing send.

03:00–03:30pm PM Break

03:35–04:05pm

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

Tara-Nicholle Nelson, Transformational Consumer Insights @taranicholle

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there's a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer's everyday journey. Tara-Nicholle Nelson is the CEO of Transformational Consumer Insights, the former VP of Marketing for MyFitnessPal, and author of the Transformational Consumer.

04:05–04:50pm Thinking Smaller: Optimizing for the New Wave of Social Video Platforms

Phil Nottingham, Wistia @philnottingham ‏

SnapChat, Facebook, Twitter, Instagram, Periscope... the list goes on. All social networks are now video platforms, but it's hard to know where to invest. In this session, Phil will be giving you all the tips and tricks for what to make, how to get your content in front of the right audiences, and how get the most value from the investment you're making in social video. Phil Nottingham is a strategist who believes in the power of creative video content to improve the way companies speak to their customers, and regularly speaks around the world about video strategy, SEO, and technical marketing.

07:00–10:00pm Monday Night #MozCrawl

The Monday night pub crawl is back.

For the uninitiated, "pub crawl" is not meant to convey what you do after a night of drinking.

Rather, during the MozCon pub crawl, attendees visit some of the best bars in Seattle.

(Each stop is sponsored by a trusted partner; You'll need to bring your MozCon badge for free drinks and light appetizers. You'll also need your US ID or passport.)

More deets to follow.

Tuesday

08:00–09:00am Breakfast

09:05–09:50am I'd Rather Be Thanked Than Ranked

Wil Reynolds, Seer Interactive @wilreynolds

Ego and assumptions led me to chose the wrong keywords for my own site — yeah, me, Wil Reynolds, Mr. RCS. How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business. In this presentation, I'll show you the mistakes I made and share with you to approaches that can help you to build content that gets you thanked.

A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

09:50–10:35am Winning Value Propositions for Crawlers and Consumers

Dawn Anderson, Move It Marketing/Manchester Metropolitan University @dawnieando

In an evolving mobile-first web, we can utilize preempting solutions to create winning value propositions, which are designed to attract and satisfy search engine crawlers and keep consumers happy. I'll outline a strategy and share tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice theory, and crawl optimization.

Dawn Anderson is an International and Technical SEO Consultant, Director of Move It Marketing, and a lecturer at Manchester Metropolitan University.

10:35–11:05am AM Break

11:10–11:15am MozCon Ignite Preview

11:15–11:35am More Than SEO: 3 Ways To Prove UX Matters Too

Matthew Edgar, Elementive @MatthewEdgarCO

Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user

Matthew is a web analytics and technical marketing consultant at Elementive.

11:35–11:55am A Site Migration: Redirects, Resources, & Reflection

Jayna Grassel, Dick's Sporting Goods @jaynagrassel

Site. Migration. No two words elicit more fear, joy, or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements, and compromises forged through hallway chats. ...The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off.

Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.

11:55am–12:15pm The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic

Kane Jamison, Content Harmony @kanejamison

Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in highly targeted paid social.

Kane is the founder of Content Harmony, a content marketing agency based here in Seattle. The Content Harmony team specializes in full funnel content marketing and content promotion.

12:15–01:45pm Lunch

01:50–02:20pm Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

Purna Virji, Microsoft @purnavirji

Capturing and keeping attention is one of the hardest parts of our job today. Fact: It's just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we're stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Come to this session to learn how to make your marketing and advertising efforts something people are going to want to consume.

Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specializes in SEM, SEO, and future search trends. She is a popular global keynote speaker and columnist, an avid traveler, aspiring top chef, and amateur knitter.

02:20–02:50pm Up and to the Right: Growing Traffic, Conversions, & Revenue

Matthew Barby, HubSpot @matthewbarby

So many of the case studies that document how a company has grown from 0 to X forget to mention that solutions that they found are applicable to their specific scenario and won't work for everyone. This falls into the dangerous category of bad advice for generic problems. Instead of building up a list of other companies' tactics, marketers need to understand how to diagnose and solve problems across their entire funnel. Illustrated with real-world examples, I'll be talking you through the process that I take to come up with ideas that none of my competitors are thinking of.

Matt, who heads up user acquisition at HubSpot, is an award-winning blogger, startup advisor, and a lecturer.

02:50–03:20pm How to Operationalize Growth for Maximum Revenue

Joanna Lord, ClassPass @JoannaLord

Joanna will walk through tactical ways to organize your team, build system foundations, and create processes that fuel growth across the company. You'll hear how to coordinate with product, engineering, CX, and sales to ensure you're maximizing your opportunity to acquire, retain, and monetize your customers.

Joanna is the CMO of ClassPass, the world's leading fitness membership. Prior to that she was VP of Marketing at Porch and CMO of BigDoor. She is a global keynote and digital evangelist. Joanna is a recognized thought leader in digital marketing and a startup mentor.

03:20��03:50pm PM Break

03:55–04:25pm Analytics to Drive Optimization & Personalization

Krista Seiden, Google @kristaseiden

Getting the most out of your optimization efforts means understanding the data you’re collecting, from analytics implementation, to report setup, to analysis techniques. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further to show you how to up-level your efforts to take advantage of personalization from mass scale all the way down to individual user actions.

Krista Seiden is the Analytics Advocate for Google, advocating for all things data, web, mobile, optimization, and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics.

04:25–05:10pm Facing the Future: 5 Simple Tactics for 5 Scary Changes

Dr. Pete Meyers, Moz @dr_pete ‏

We've seen big changes to SEO recently, from an explosion in SERP features to RankBrain to voice search. These fundamental changes to organic search marketing can be daunting, and it's hard to know where to get started. Dr. Pete will walk you through five big changes and five tactics for coping with those changes today. Dr. Peter J. Meyers (aka "Dr. Pete") is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.

07:00–10:00pm MozCon Ignite

Join us for an evening of networking and passion-talks. Laugh, cheer, and be inspired as your peers share their 5-minute talks about their hobbies, passion projects, and life lessons.

Be sure to bring your MozCon badge.

Wednesday

09:00–10:00am Breakfast

10:05–10:50am The Truth About Mobile-First Indexing

Cindy Krum, MobileMoxie, LLC @suzzicks

Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. But mobile-first design and mobile-first indexing are not the same thing. Mobile-first indexing is about cross-device accessibility of information, to help integrate digital assistants and web-enabled devices that don’t even have browsers to achieve Google’s larger goals. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared. Cindy, the CEO and Founder of MobileMoxie, LLC, is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.

10:50–11:20am Powerful Brands Have Communities

Tara Reed, Apps Without Code @TaraReed_

You are laser-focused on user growth. Meanwhile, you're neglecting a gold mine of existing customers who desperately want to be part of your brand's community. Tara Reed shares how to use communities, gamification, and membership content to grow your revenue. Tara Reed is a tech entrepreneur & marketer. After running marketing initiatives at Google, Foursquare, & Microsoft, Tara branched out to launch her own apps & startups. Today, Tara helps people implement cutting-edge marketing into their businesses.

11:20–11:50am AM Break

11:55–12:25am

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content

Heather Physioc, VML @HeatherPhysioc

Creative agencies are complicated and messy, often embracing chaos instead of process, and focusing exclusively on one-time campaign creative instead of continuous web content creation. Campaign creative can be costly, and not sustainable for most large brands. How can creative shops produce data-driven streams of high-quality content for the web that stays true to its creative roots — but faster, cheaper, and continuously? I'll show you how.

Heather is director of Organic Search at global digital ad agency VML, which performs search engine optimization services for multinational brands like Hill's Pet Nutrition, Electrolux/Frigidaire, Bridgestone, EXPRESS, and Wendy's.

12:25–12:55pm 5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

Britney Muller, Moz @BritneyMuller

I invite you to steal some of the ideas I've gleaned from managing SEO for the behemoth bad-ass Moz.com. Learn what it takes to move the needle on qualified leads, execute quick wins, and keep your head above water. I'll go over my biggest Moz.com successes, failures, tests, and lessons.

Britney is a Minnesota native who moved to Colorado to fulfill a dream of being a snowboard bum! After 50+ days on the mountain her first season, she got stir-crazy and taught herself how to program, then found her way into SEO while writing for a local realtor.

12:55–02:25pm Lunch

02:30–03:15pm SEO Experimentation for Big-Time Results

Stephanie Chang, Etsy @@stephpchang

One of the biggest business hurdles any brand faces is how to prioritize and validate SEO recommendations. This presentation describes an SEO experimentation framework you can use to effectively test how changes made to your pages affect SEO performance.

Stephanie currently leads the Global Acquisition & Retention Marketing teams at Etsy. Previously, she was a Senior Consultant at Distilled.

03:15–03:45pm Reverse-Engineer Google's Research to Serve Up the Best, Most Relevant Content for Your Audience

Rob Bucci, STAT Search Analytics @STATrob

The SERP is the front-end to Google's multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time. Rob loves the challenge of staying ahead of the changes Google makes to their SERPs. When not working, you can usually find him hiking up a mountain, falling down a ski slope, or splashing around in the ocean.

03:45–04:15pm PM Break

04:20–05:05pm Inside the Googling Mind: An SEO's Guide to Winning Clicks, Hearts, & Rankings in the Years Ahead

Rand Fishkin, Founder of Moz, doer of SEO, feminist @randfish

Searcher behavior, intent, and satisfaction are on the verge of overtaking classic SEO inputs (keywords, links, on-page, etc). In this presentation, Rand will examine the shift that behavioral signals have caused, and list the step-by-step process to build a strategy that can thrive long-term in Google's new reality. Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.

07:00–11:30pm MozCon Bash

Join us at Garage Billiards for an evening of networking, billiards, bowling, and karaoke with MozCon friends new and old. Don't forget to bring your MozCon badge and US ID or passport.

Additional Pre-MozCon Sunday Workshops

12:30pm–5:05pm SEO Intensive

Offered as 75-minute sessions, the five workshops will be taught by Mozzers Rand Fishkin, Britney Muller, Brian Childs, Russ Jones, and Dr. Pete. Topics include The 10 Jobs of SEO-focused Content, Keyword Targeting for RankBrain and Beyond, and Risk-Averse Link Building at Scale, among others.

These workshops are separate from MozCon; you'll need a ticket to attend them.

Amped up for a talk or ten? Curious about new methods? Excited to learn? Get your ticket before they sell out:

Snag my ticket to MozCon 2017!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ranklogix]

It's Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith

That sound you hear is the coming together of MozCon 2017.

[You can hear that, right? It's not just me.]

With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree.

MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place for individuals across the globe to learn from top-notch speakers, network, share ideas, and learn about the tools, services, and tactics they can put to use in their work and their business.

As a bonus, attendees also get to enjoy lots of snacks, coffee and lots and lots of bacon.

Also, this year we'll offer pre-MozCon SEO workshops on Sunday, July 16. Keep reading for more info.

You will, however, need a ticket to attend the event, so you might want to take care of that sooner rather later, since it always sells out:

Buy my MozCon 2017 ticket!

Now for the meaty details you've been waiting for.

The MozCon 2017 Agenda

Monday

08:00–09:00am Breakfast

09:00–09:20am Welcome to MozCon 2017

Rand Fishkin, Wizard of Moz @randfish

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.

09:20–10:05am How to Get Big Links

Lisa Myers, Verve Search @LisaDMyers

Everyone wants links and coverage from sites such as New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over. Lisa is the founder and CEO of award-winning SEO agency Verve Search and founder of Womeninsearch.net. Feminist, mother of two, and modern-day shield maiden.

10:05–10:35am Data-Driven Design

Oli Gardner, Unbounce @oligardner

Data-Driven Design (3D) is an actionable, evidence-based framework for creating websites & landing pages that will increase your leads, sales, and customers. In this session you’ll learn how to use the latest industry conversion data to inform copywriting and design decisions that impact conversions. Additionally, I’ll share a new methodology for prioritizing your marketing optimization that will show you which pages are awesome (leave them alone), which pages aren’t (massive ROI potential here), and help you develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.

Oli, founder of Unbounce, is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

10:35–11:05am AM Break

11:10–11:30am How to Write Customer-Driven Copy That Converts

Joel Klettke, Business Casual Copywriting & Case Study Buddy @JoelKlettke

If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing "it depends." I'll give the audience a practical framework for writing customer-driven copy that any business can apply.

Joel is a freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.

11:30–11:50am What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

Daniel Russell, Go Fish Digital @dnlRussell ‏

It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.

Daniel is a director at Go Fish Digital whose work has hit the front page of Reddit, earned the #1 spot on YouTube, and been featured in Entrepreneur, Inc., The Washington Post, WSJ, and Fast Company.

11:50am–12:10pm How to Build an SEO-Intent-Based Framework for Any Business

Kathryn Cunningham, Adept Marketing @kac4509

Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.

Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the Excel nerd.

12:10–01:40pm Lunch

01:45–02:30pm Size Doesn't Matter: Great Content by Teams of One

Ian Lurie, Portent, Inc. @portentint

Feel the energy surge through your veins as you gain content creation powers THE LIKES OF WHICH YOU HAVE NEVER EXPERIENCED... Or, just learn a process for creating great content when it's just you and your little teeny team. Because size doesn't matter.

Ian Lurie is founder, CEO, and nerdiest marketing nerd at Portent, a digital marketing agency he started in the Cretaceous era, aka 1995. Ian's meandering career includes marketing copywriting, expert dungeon master, bike messenger-ing, and office temp worker.

02:30–03:00pm The Tie That Binds: Why Email is Key to Maximizing Marketing ROI

Justine Jordan, Litmus @meladorri

If nailing the omnichannel experience (whatever that means!) is key to getting more traffic and converting more leads, what happens if we have our channel priorities out of order? Justine will show you how email — far from being an old-school afterthought — is core to hitting marketing goals, building lifetime value, and making customers happy. Justine is obsessed with helping marketers create, test, and send better email. Named 2015 Email Marketer Thought Leader of the Year, she is strangely passionate about email marketing, hates being called a spammer, and still gets nervous when pressing send.

03:00–03:30pm PM Break

03:35–04:05pm

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

Tara-Nicholle Nelson, Transformational Consumer Insights @taranicholle

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there's a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer's everyday journey. Tara-Nicholle Nelson is the CEO of Transformational Consumer Insights, the former VP of Marketing for MyFitnessPal, and author of the Transformational Consumer.

04:05–04:50pm Thinking Smaller: Optimizing for the New Wave of Social Video Platforms

Phil Nottingham, Wistia @philnottingham ‏

SnapChat, Facebook, Twitter, Instagram, Periscope... the list goes on. All social networks are now video platforms, but it's hard to know where to invest. In this session, Phil will be giving you all the tips and tricks for what to make, how to get your content in front of the right audiences, and how get the most value from the investment you're making in social video. Phil Nottingham is a strategist who believes in the power of creative video content to improve the way companies speak to their customers, and regularly speaks around the world about video strategy, SEO, and technical marketing.

07:00–10:00pm Monday Night #MozCrawl

The Monday night pub crawl is back.

For the uninitiated, "pub crawl" is not meant to convey what you do after a night of drinking.

Rather, during the MozCon pub crawl, attendees visit some of the best bars in Seattle.

(Each stop is sponsored by a trusted partner; You'll need to bring your MozCon badge for free drinks and light appetizers. You'll also need your US ID or passport.)

More deets to follow.

Tuesday

08:00–09:00am Breakfast

09:05–09:50am I'd Rather Be Thanked Than Ranked

Wil Reynolds, Seer Interactive @wilreynolds

Ego and assumptions led me to chose the wrong keywords for my own site — yeah, me, Wil Reynolds, Mr. RCS. How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business. In this presentation, I'll show you the mistakes I made and share with you to approaches that can help you to build content that gets you thanked.

A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

09:50–10:35am Winning Value Propositions for Crawlers and Consumers

Dawn Anderson, Move It Marketing/Manchester Metropolitan University @dawnieando

In an evolving mobile-first web, we can utilize preempting solutions to create winning value propositions, which are designed to attract and satisfy search engine crawlers and keep consumers happy. I'll outline a strategy and share tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice theory, and crawl optimization.

Dawn Anderson is an International and Technical SEO Consultant, Director of Move It Marketing, and a lecturer at Manchester Metropolitan University.

10:35–11:05am AM Break

11:10–11:15am MozCon Ignite Preview

11:15–11:35am More Than SEO: 3 Ways To Prove UX Matters Too

Matthew Edgar, Elementive @MatthewEdgarCO

Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user

Matthew is a web analytics and technical marketing consultant at Elementive.

11:35–11:55am A Site Migration: Redirects, Resources, & Reflection

Jayna Grassel, Dick's Sporting Goods @jaynagrassel

Site. Migration. No two words elicit more fear, joy, or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements, and compromises forged through hallway chats. ...The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off.

Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.

11:55am–12:15pm The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic

Kane Jamison, Content Harmony @kanejamison

Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in highly targeted paid social.

Kane is the founder of Content Harmony, a content marketing agency based here in Seattle. The Content Harmony team specializes in full funnel content marketing and content promotion.

12:15–01:45pm Lunch

01:50–02:20pm Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

Purna Virji, Microsoft @purnavirji

Capturing and keeping attention is one of the hardest parts of our job today. Fact: It's just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we're stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Come to this session to learn how to make your marketing and advertising efforts something people are going to want to consume.

Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specializes in SEM, SEO, and future search trends. She is a popular global keynote speaker and columnist, an avid traveler, aspiring top chef, and amateur knitter.

02:20–02:50pm Up and to the Right: Growing Traffic, Conversions, & Revenue

Matthew Barby, HubSpot @matthewbarby

So many of the case studies that document how a company has grown from 0 to X forget to mention that solutions that they found are applicable to their specific scenario and won't work for everyone. This falls into the dangerous category of bad advice for generic problems. Instead of building up a list of other companies' tactics, marketers need to understand how to diagnose and solve problems across their entire funnel. Illustrated with real-world examples, I'll be talking you through the process that I take to come up with ideas that none of my competitors are thinking of.

Matt, who heads up user acquisition at HubSpot, is an award-winning blogger, startup advisor, and a lecturer.

02:50–03:20pm How to Operationalize Growth for Maximum Revenue

Joanna Lord, ClassPass @JoannaLord

Joanna will walk through tactical ways to organize your team, build system foundations, and create processes that fuel growth across the company. You'll hear how to coordinate with product, engineering, CX, and sales to ensure you're maximizing your opportunity to acquire, retain, and monetize your customers.

Joanna is the CMO of ClassPass, the world's leading fitness membership. Prior to that she was VP of Marketing at Porch and CMO of BigDoor. She is a global keynote and digital evangelist. Joanna is a recognized thought leader in digital marketing and a startup mentor.

03:20–03:50pm PM Break

03:55–04:25pm Analytics to Drive Optimization & Personalization

Krista Seiden, Google @kristaseiden

Getting the most out of your optimization efforts means understanding the data you’re collecting, from analytics implementation, to report setup, to analysis techniques. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further to show you how to up-level your efforts to take advantage of personalization from mass scale all the way down to individual user actions.

Krista Seiden is the Analytics Advocate for Google, advocating for all things data, web, mobile, optimization, and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics.

04:25–05:10pm Facing the Future: 5 Simple Tactics for 5 Scary Changes

Dr. Pete Meyers, Moz @dr_pete ‏

We've seen big changes to SEO recently, from an explosion in SERP features to RankBrain to voice search. These fundamental changes to organic search marketing can be daunting, and it's hard to know where to get started. Dr. Pete will walk you through five big changes and five tactics for coping with those changes today. Dr. Peter J. Meyers (aka "Dr. Pete") is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.

07:00–10:00pm MozCon Ignite

Join us for an evening of networking and passion-talks. Laugh, cheer, and be inspired as your peers share their 5-minute talks about their hobbies, passion projects, and life lessons.

Be sure to bring your MozCon badge.

Wednesday

09:00–10:00am Breakfast

10:05–10:50am The Truth About Mobile-First Indexing

Cindy Krum, MobileMoxie, LLC @suzzicks

Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. But mobile-first design and mobile-first indexing are not the same thing. Mobile-first indexing is about cross-device accessibility of information, to help integrate digital assistants and web-enabled devices that don’t even have browsers to achieve Google’s larger goals. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared. Cindy, the CEO and Founder of MobileMoxie, LLC, is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.

10:50–11:20am Powerful Brands Have Communities

Tara Reed, Apps Without Code @TaraReed_

You are laser-focused on user growth. Meanwhile, you're neglecting a gold mine of existing customers who desperately want to be part of your brand's community. Tara Reed shares how to use communities, gamification, and membership content to grow your revenue. Tara Reed is a tech entrepreneur & marketer. After running marketing initiatives at Google, Foursquare, & Microsoft, Tara branched out to launch her own apps & startups. Today, Tara helps people implement cutting-edge marketing into their businesses.

11:20–11:50am AM Break

11:55–12:25am

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content

Heather Physioc, VML @HeatherPhysioc

Creative agencies are complicated and messy, often embracing chaos instead of process, and focusing exclusively on one-time campaign creative instead of continuous web content creation. Campaign creative can be costly, and not sustainable for most large brands. How can creative shops produce data-driven streams of high-quality content for the web that stays true to its creative roots — but faster, cheaper, and continuously? I'll show you how.

Heather is director of Organic Search at global digital ad agency VML, which performs search engine optimization services for multinational brands like Hill's Pet Nutrition, Electrolux/Frigidaire, Bridgestone, EXPRESS, and Wendy's.

12:25–12:55pm 5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

Britney Muller, Moz @BritneyMuller

I invite you to steal some of the ideas I've gleaned from managing SEO for the behemoth bad-ass Moz.com. Learn what it takes to move the needle on qualified leads, execute quick wins, and keep your head above water. I'll go over my biggest Moz.com successes, failures, tests, and lessons.

Britney is a Minnesota native who moved to Colorado to fulfill a dream of being a snowboard bum! After 50+ days on the mountain her first season, she got stir-crazy and taught herself how to program, then found her way into SEO while writing for a local realtor.

12:55–02:25pm Lunch

02:30–03:15pm SEO Experimentation for Big-Time Results

Stephanie Chang, Etsy @@stephpchang

One of the biggest business hurdles any brand faces is how to prioritize and validate SEO recommendations. This presentation describes an SEO experimentation framework you can use to effectively test how changes made to your pages affect SEO performance.

Stephanie currently leads the Global Acquisition & Retention Marketing teams at Etsy. Previously, she was a Senior Consultant at Distilled.

03:15–03:45pm Reverse-Engineer Google's Research to Serve Up the Best, Most Relevant Content for Your Audience

Rob Bucci, STAT Search Analytics @STATrob

The SERP is the front-end to Google's multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time. Rob loves the challenge of staying ahead of the changes Google makes to their SERPs. When not working, you can usually find him hiking up a mountain, falling down a ski slope, or splashing around in the ocean.

03:45–04:15pm PM Break

04:20–05:05pm

Inside the Googling Mind: An SEO's Guide to Winning Clicks, Hearts, & Rankings in the Years Ahead

Rand Fishkin, Founder of Moz, doer of SEO, feminist @randfish

Searcher behavior, intent, and satisfaction are on the verge of overtaking classic SEO inputs (keywords, links, on-page, etc). In this presentation, Rand will examine the shift that behavioral signals have caused, and list the step-by-step process to build a strategy that can thrive long-term in Google's new reality. Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.

07:00–11:30pm MozCon Bash

Join us at Garage Billiards for an evening of networking, billiards, bowling, and karaoke with MozCon friends new and old. Don't forget to bring your MozCon badge and US ID or passport.

Additional Pre-MozCon Sunday Workshops

12:30pm–5:05pm SEO Intensive

Offered as 75-minute sessions, the five workshops will be taught by Mozzers Rand Fishkin, Britney Muller, Brian Childs, Russ Jones, and Dr. Pete. Topics include The 10 Jobs of SEO-focused Content, Keyword Targeting for RankBrain and Beyond, and Risk-Averse Link Building at Scale, among others.

These workshops are separate from MozCon; you'll need a ticket to attend them.

Amped up for a talk or ten? Curious about new methods? Excited to learn? Get your ticket before they sell out:

Snag my ticket to MozCon 2017!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[maryhare96]

It's Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith

That sound you hear is the coming together of MozCon 2017.

[You can hear that, right? It's not just me.]

With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree.

MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place for individuals across the globe to learn from top-notch speakers, network, share ideas, and learn about the tools, services, and tactics they can put to use in their work and their business.

As a bonus, attendees also get to enjoy lots of snacks, coffee and lots and lots of bacon.

Also, this year we'll offer pre-MozCon SEO workshops on Sunday, July 16. Keep reading for more info.

You will, however, need a ticket to attend the event, so you might want to take care of that sooner rather later, since it always sells out:

Buy my MozCon 2017 ticket!

Now for the meaty details you've been waiting for.

The MozCon 2017 AgendaMonday

08:00–09:00am Breakfast

09:00–09:20am Welcome to MozCon 2017

Rand Fishkin, Wizard of Moz @randfish

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.

09:20–10:05am How to Get Big Links

Lisa Myers, Verve Search @LisaDMyers

Everyone wants links and coverage from sites such as New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over. Lisa is the founder and CEO of award-winning SEO agency Verve Search and founder of Womeninsearch.net. Feminist, mother of two, and modern-day shield maiden.

10:05–10:35am Data-Driven Design

Oli Gardner, Unbounce @oligardner

Data-Driven Design (3D) is an actionable, evidence-based framework for creating websites & landing pages that will increase your leads, sales, and customers. In this session you’ll learn how to use the latest industry conversion data to inform copywriting and design decisions that impact conversions. Additionally, I’ll share a new methodology for prioritizing your marketing optimization that will show you which pages are awesome (leave them alone), which pages aren’t (massive ROI potential here), and help you develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.

Oli, founder of Unbounce, is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

10:35–11:05am AM Break

11:10–11:30am How to Write Customer-Driven Copy That Converts

Joel Klettke, Business Casual Copywriting & Case Study Buddy @JoelKlettke

If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing "it depends." I'll give the audience a practical framework for writing customer-driven copy that any business can apply.

Joel is a freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.

11:30–11:50am What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

Daniel Russell, Go Fish Digital @dnlRussell ‏

It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.

Daniel is a director at Go Fish Digital whose work has hit the front page of Reddit, earned the #1 spot on YouTube, and been featured in Entrepreneur, Inc., The Washington Post, WSJ, and Fast Company.

11:50am–12:10pm How to Build an SEO-Intent-Based Framework for Any Business

Kathryn Cunningham, Adept Marketing @kac4509

Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.

Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the Excel nerd.

12:10–01:40pm Lunch

01:45–02:30pm Size Doesn't Matter: Great Content by Teams of One

Ian Lurie, Portent, Inc. @portentint

Feel the energy surge through your veins as you gain content creation powers THE LIKES OF WHICH YOU HAVE NEVER EXPERIENCED... Or, just learn a process for creating great content when it's just you and your little teeny team. Because size doesn't matter.

Ian Lurie is founder, CEO, and nerdiest marketing nerd at Portent, a digital marketing agency he started in the Cretaceous era, aka 1995. Ian's meandering career includes marketing copywriting, expert dungeon master, bike messenger-ing, and office temp worker.

02:30–03:00pm The Tie That Binds: Why Email is Key to Maximizing Marketing ROI

Justine Jordan, Litmus @meladorri

If nailing the omnichannel experience (whatever that means!) is key to getting more traffic and converting more leads, what happens if we have our channel priorities out of order? Justine will show you how email — far from being an old-school afterthought — is core to hitting marketing goals, building lifetime value, and making customers happy. Justine is obsessed with helping marketers create, test, and send better email. Named 2015 Email Marketer Thought Leader of the Year, she is strangely passionate about email marketing, hates being called a spammer, and still gets nervous when pressing send.

03:00–03:30pm PM Break

03:35–04:05pm

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

Tara-Nicholle Nelson, Transformational Consumer Insights @taranicholle

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there's a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer's everyday journey. Tara-Nicholle Nelson is the CEO of Transformational Consumer Insights, the former VP of Marketing for MyFitnessPal, and author of the Transformational Consumer.

04:05–04:50pm Thinking Smaller: Optimizing for the New Wave of Social Video Platforms

Phil Nottingham, Wistia @philnottingham ‏

SnapChat, Facebook, Twitter, Instagram, Periscope... the list goes on. All social networks are now video platforms, but it's hard to know where to invest. In this session, Phil will be giving you all the tips and tricks for what to make, how to get your content in front of the right audiences, and how get the most value from the investment you're making in social video. Phil Nottingham is a strategist who believes in the power of creative video content to improve the way companies speak to their customers, and regularly speaks around the world about video strategy, SEO, and technical marketing.

07:00–10:00pm Monday Night #MozCrawl

The Monday night pub crawl is back.

For the uninitiated, "pub crawl" is not meant to convey what you do after a night of drinking.

Rather, during the MozCon pub crawl, attendees visit some of the best bars in Seattle.

(Each stop is sponsored by a trusted partner; You'll need to bring your MozCon badge for free drinks and light appetizers. You'll also need your US ID or passport.)

More deets to follow.

Tuesday

08:00–09:00am Breakfast

09:05–09:50am I'd Rather Be Thanked Than Ranked

Wil Reynolds, Seer Interactive @wilreynolds

Ego and assumptions led me to chose the wrong keywords for my own site — yeah, me, Wil Reynolds, Mr. RCS. How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business. In this presentation, I'll show you the mistakes I made and share with you to approaches that can help you to build content that gets you thanked.

A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

09:50–10:35am Winning Value Propositions for Crawlers and Consumers

Dawn Anderson, Move It Marketing/Manchester Metropolitan University @dawnieando

In an evolving mobile-first web, we can utilize preempting solutions to create winning value propositions, which are designed to attract and satisfy search engine crawlers and keep consumers happy. I'll outline a strategy and share tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice theory, and crawl optimization.

Dawn Anderson is an International and Technical SEO Consultant, Director of Move It Marketing, and a lecturer at Manchester Metropolitan University.

10:35–11:05am AM Break

11:10–11:15am MozCon Ignite Preview

11:15–11:35am More Than SEO: 3 Ways To Prove UX Matters Too

Matthew Edgar, Elementive @MatthewEdgarCO

Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user

Matthew is a web analytics and technical marketing consultant at Elementive.

11:35–11:55am A Site Migration: Redirects, Resources, & Reflection

Jayna Grassel, Dick's Sporting Goods @jaynagrassel

Site. Migration. No two words elicit more fear, joy, or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements, and compromises forged through hallway chats. ...The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off.

Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.

11:55am–12:15pm The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic

Kane Jamison, Content Harmony @kanejamison

Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in highly targeted paid social.

Kane is the founder of Content Harmony, a content marketing agency based here in Seattle. The Content Harmony team specializes in full funnel content marketing and content promotion.

12:15–01:45pm Lunch

01:50–02:20pm Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

Purna Virji, Microsoft @purnavirji

Capturing and keeping attention is one of the hardest parts of our job today. Fact: It's just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we're stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Come to this session to learn how to make your marketing and advertising efforts something people are going to want to consume.

Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specializes in SEM, SEO, and future search trends. She is a popular global keynote speaker and columnist, an avid traveler, aspiring top chef, and amateur knitter.

02:20–02:50pm Up and to the Right: Growing Traffic, Conversions, & Revenue

Matthew Barby, HubSpot @matthewbarby

So many of the case studies that document how a company has grown from 0 to X forget to mention that solutions that they found are applicable to their specific scenario and won't work for everyone. This falls into the dangerous category of bad advice for generic problems. Instead of building up a list of other companies' tactics, marketers need to understand how to diagnose and solve problems across their entire funnel. Illustrated with real-world examples, I'll be talking you through the process that I take to come up with ideas that none of my competitors are thinking of.

Matt, who heads up user acquisition at HubSpot, is an award-winning blogger, startup advisor, and a lecturer.

02:50–03:20pm How to Operationalize Growth for Maximum Revenue

Joanna Lord, ClassPass @JoannaLord

Joanna will walk through tactical ways to organize your team, build system foundations, and create processes that fuel growth across the company. You'll hear how to coordinate with product, engineering, CX, and sales to ensure you're maximizing your opportunity to acquire, retain, and monetize your customers.

Joanna is the CMO of ClassPass, the world's leading fitness membership. Prior to that she was VP of Marketing at Porch and CMO of BigDoor. She is a global keynote and digital evangelist. Joanna is a recognized thought leader in digital marketing and a startup mentor.

03:20–03:50pm PM Break

03:55–04:25pm Analytics to Drive Optimization & Personalization

Krista Seiden, Google @kristaseiden

Getting the most out of your optimization efforts means understanding the data you’re collecting, from analytics implementation, to report setup, to analysis techniques. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further to show you how to up-level your efforts to take advantage of personalization from mass scale all the way down to individual user actions.

Krista Seiden is the Analytics Advocate for Google, advocating for all things data, web, mobile, optimization, and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics.

04:25–05:10pm Facing the Future: 5 Simple Tactics for 5 Scary Changes

Dr. Pete Meyers, Moz @dr_pete ‏

We've seen big changes to SEO recently, from an explosion in SERP features to RankBrain to voice search. These fundamental changes to organic search marketing can be daunting, and it's hard to know where to get started. Dr. Pete will walk you through five big changes and five tactics for coping with those changes today. Dr. Peter J. Meyers (aka "Dr. Pete") is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.

07:00–10:00pm MozCon Ignite

Join us for an evening of networking and passion-talks. Laugh, cheer, and be inspired as your peers share their 5-minute talks about their hobbies, passion projects, and life lessons.

Be sure to bring your MozCon badge.

Wednesday

09:00–10:00am Breakfast

10:05–10:50am The Truth About Mobile-First Indexing

Cindy Krum, MobileMoxie, LLC @suzzicks

Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. But mobile-first design and mobile-first indexing are not the same thing. Mobile-first indexing is about cross-device accessibility of information, to help integrate digital assistants and web-enabled devices that don’t even have browsers to achieve Google’s larger goals. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared. Cindy, the CEO and Founder of MobileMoxie, LLC, is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital..

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#It's Here: The Finalized MozCon 2017 Agenda