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ayasinspiration · 1 year

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Further research

https://encore.glyndebourne.com/la-boheme-puccini-2022/videos/la-boheme-trailer

Video trailer of the opera

La bohème ,

It is useful for me to see how Operas advertise their performances so I understand how to advertise the experience I want and show it interestingly.

This is why I visited all of the Operas websites and saw how they advertise themselves.

https://www.designinc.co.uk/portfolio/royal-opera-house/

Royal Opera House

Design Inc are proud to have devised and launched the award-winning Royal Opera House advertising campaign.

This is a very interesting campaign, simple but intriguing. It was executed very carefully, with elegance advertising the ballet performances.

https://www.creativebloq.com/features/6-inspiring-redesigns-of-design-agency-portfolios

“Like Pentagram, in its 2017 site redesign Rose opted for screen-filling inspiration for its homepage: huge, high-resolution hits of design porn that cycles automatically through the agency's back catalogue.”

Interesting campaign executed for ENO. In my opinion, they could have placed the text a little bit better. I don’t find them very attractive. The images are very interesting, but I cannot find the coherence in the execution, I get the fact that they’ve tried to represent the operas through the images, and I find the connection between the second and the third poster, but I can’t find the connection with the first one, because it is way more abstract compared to the other two.

While thinking about how I can advertise the Opera I felt the need to understand a bit more about branding, even tho my dissertation was fully focused on branding.

https://www.preshmarketingsolutions.com/blog/the-six-elements-of-an-effective-brand

https://www.marinsoftware.com/blog/9-essentials-social-advertising-campaigns-part-1

I needed to understand more about social media advertising since this would be the first time for me where I would aim to engage my Generation mainly through social media.

“We all know video’s hot and only getting hotter. Make sure you’re creating killer videos and keeping people entertained, educated, and informed. In addition:

Keep it short. Facebook best practice is to keep video length between 15 and 30 seconds.

Make sure the thumbnail is attractive to your audience and relevant to your story. Change it regularly to fight ad fatigue.

Tell a story. As mentioned, storytelling is a great way to keep people watching all the way to the end of your video.”

https://www.coursera.org/articles/4-ps-of-marketing

Marketing tragedy explained

The 4 P’s

Product, Price, Place, Promotion

https://www.bigissue.com/culture/music/a-new-wave-of-contemporary-and-accessible-opera-is-hitting-all-the-high-notes/

A new wave of contemporary and accessible opera is hitting all the high notes

by:CLAIRE JACKSON,1 Feb 2019

Opera’s gone modern – and has broadened its appeal in the process. Claire Jackson looks at some of the best contemporary shows of the season.

https://www.masterclass.com/articles/opera-music-guide

History of Opera

What it is?

“Opera is an art form that combines theater (both comedic and dramatic) and classical music. In a typical performance, opera singers play roles in the theater productions, which feature a full classical orchestra. “

https://opera.org.au/features/the-ultimate-guide-to-going-to-the-opera/

THE OPERA

What do I wear? When do I clap? How will I know what's going on?

... Do people really throw tomatoes?

This is a very interesting article written in a very engaging way, written to show the accessibility of Opera.

For example:

“How to choose an opera...

It depends what you like! Think about what kind of films you like to see, or books you like to read. Operas fit loosely into three genres:

Comedy

Tragedy – may contain a little bit of (c)

Epic – may contain a little bit of (b)

Every opera on our stages will have beautifully detailed costumes and sets. The look of each opera depends on the set and costume designers, and the era in which the production is set. We provide lots of information and images to help you see what a production looks like.

Even if you’ve never been to the opera, you’ll know many of the tunes from commercials and films. Where possible, we'll point to audio clips so that you can listen to the big hit and have an idea what the music sounds like.”

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tiantianxuexi · 5 years

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开卷有益: Always a good time for books!

Wow it’s summer!! But no classes also sometimes means you kind of fall off the language wagon :/ a nice way to maintain momentum but not get too brain fried is to read works in translation, or works about china/the sinosphere. This can help remind you why you started learning or just kind of fill out fun background knowledge and maybe pick up a few things. a mish mash selection (mostly amazon links but then you have the isbn for your library or pdfing or w/e):

Free online Paper Republic focuses on Chinese translations, Asymptote Journal is also wonderful and has work from not only Mandarin but Cantonese, Uyghur, and more!

The Four Classic Novels You don’t need to read these, straight up it’s ok. That said, they are referenced a lot and work their way into things, and for the most part are just fun stories. Most have multiple translations, I’m linking to one but feel free to poke around

Dream of The Red Chamber (Story of the Stone)

Water Margin

Journey to the West (or abridged ver, or really, this is what Dragonball is based on)

Romance of the Three Kingdoms (also a tv version from 2010 on youtube)

More Fiction There is no real logic to this selection ¯\_(ツ)_/¯

Legends of the Condor Heroes - very popular wuxia novels

Lu Xun - A Madman’s Diary, etc. A founding story in the vernacularization movement. It’s possible to find bilingual copies of much of his work, but because he was a pioneer in the early not-Classical Chinese writing movement (白话) his writing is not what is now considered “standard Mandarin.” It’s decently easy to read, but maybe don’t learn grammar from it (another: 孔乙己)

Chronicle of a Blood Merchant - Yu Hua

Beijing Comrades - gay and graphic in moments, so originally published anonymously online

Notes of a Crocodile - Qiu Miaojin, a “cult classic”

The Chilli Bean Paste Clan - Yan Ge

Frontier - Can Xue (she has also written short stories)

Running Through Beijing - Xu Zechen

Red Peonies: Two Novellas of China - Zhang Yihe has written quite a few stories about women from her time in prison during the Cultural Revolution, and while censored in China they are popular elsewhere. (careful tho some have only been translated into French so far but might look like English titles)

The Tibetan Suitcase - I was actually trying to remember the name of a different book, but also this looks good too

Short Story Collections

King of Trees - Ah Cheng

Love in a Fallen City - Eileen Chang

Cantonese Love Stories - Dung Kai-Cheung (more city romantic than people)

The Wandering Earth - Liu Cixin. (havn’t seen the movie but it is on netflix) I really enjoyed the Three Body Problem series, especially the first one as it actually starts a bit in the past, but if you’re not sure about scifi his stories are a good place to start and I think are a sort of look at some Chinese approaches to tech that vary from the “colonialism in space” style of a lot of Western scifi.

There are also lots of anthologies out there (boo).

Poetry

Anthology of Modern Chinese Poetry

Words from the Fire: Poems by Jidi Majia - Jidi Majia is from the Yi minority group (which has its own alphabet!) and he incorporates elements unique to it

The Poem Behind The Poem: Translating Asian Poetry

Non-Fiction

The Private Life of Chairman Mao - written by Mao’s doctor, prof recommended this as a kind of fun/interesting read

Shanzai - Byung-Chul Han, short but a thing I think about a lot

The East is Black: Cold War China in the Black Radical Imagination

Age of Ambition - Evan Osnos. I found Osnos through this New Yorker article (long but worth it) and I think he brings both nuanced analysis (apparently difficult for some western journalists ఠ ͟ಠ) and engaging story telling

The State, Identity, and the National Question in China and Japan

Creativity Class: Art School and Cultural Work in Post-socialist China

The Birth of Chinese Feminism - Lydia Liu (I’m taking a class with her next semester I’m so excited and nervous)

The Chinese Typewriter - Thomas Mullaney. one of my favorite books, also about technology/media/info processing with great history work

An Anatomy of Chinese

Sound and Script in Chinese Diaspora

Multilingualism In China - Zhou (you can tell these are kind of linguistic-y but I’ve tried to choose ones I think are approachable)

Lin Shu Inc: Translation and the Making of Modern Chinese Culture - did you know Uncle Tom’s Cabin was a big hit in China? neither did I

China’s Design Revolution - honestly this book was a mixed bag, only bother if you find it in the library or used or something

A Short History of Chinese Philosophy - bilingual! even if you plan to read Zhuangzi or something on its own I recommend some sort of contextual history help to get the most out of it (we used this in a class)

There’s so much out there but hopefully this gets you grazing in the right direction!

#zhongwen #reading #thanks few folks that answered my surveyish question!#will get into some grammar soon too hopefully #if you want more deep linguistic cuts hmu #tried to hit on a lil of everything #literature in translation

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