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lucyoort3p18 · 5 years

Text

Audience Studies 3P18 Blog Post #10

In this week’s chapter of Media Audiences, Sullivan (2013) urges us to consider media audiences today, in the age of the web, specifically the possibility of going “viral” and finding fame that way. It seems so easy nowadays to go from unknown to phenomenon overnight, just by uploading our own content to platforms such as YouTube (p. 214). He uses the example of Rebecca Black and Amanda Hocking. This is such a mind-blowing phenomenon because where there used to be obstacles in the way of this type of fame, there is now virtually nothing (p. 214). Going viral on YouTube used to be so sought after, but in my personal experience online, I find that most often now we see small videos or clips go viral across social media. First, they prompt memes and become used to jokes. Then, the people who made or are featured in the viral clip begin to step forward into their limelight. I can think of a great example of this just from the past couple of years. Mason Ramsey was 11 years old when a video of him singing Lovesick Blues by Hank Williams inside a Walmart went viral all over the Internet. A bystander posted the video to her Facebook page on March 24th of 2018, and the next day received a call from a relative informing her that the video went viral (Bernstein, 2018, https://www.rollingstone.com/music/music-country/mason-ramsey-inside-the-curious-fame-of-lil-hank-williams-716053/).

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He blew up overnight. Afterwards, I remember seeing so many memes made using his video, especially on Twitter. Ramsey had not meant to be funny, but his video became used for jokes. Here are a few I was able to find online:

As you can see, some people were talking about him, some were editing the video, and some people went as far as to recreate Mason Ramsey through their video games. He became big fast, and one particular electronic DJ, Whethan, was impressed with the video. He was set to perform at Coachella music festival in April, and his management team reached out to Mason Ramsey to invite him to perform onstage (Bernstein, 2018). Within only a couple of weeks, Ramsey had performed his cover of Lovesick Blues on stage at one of the biggest, most culturally significant music festivals right now. Only a few days later, the Ramsey family travelled to Nashville, where Mason was invited to appear on the Grand Ole Opry, which is historically one of the most iconic sites of celebrating and showcasing country music. The family said that it was a lifelong dream of theirs to just see the Opry, let alone have Mason perform there (Bernstein, 2018). Not to mention, it was Ellen DeGeneres who made this dream come true. Obviously, some big things were happening for this family, and it had all blown up within a couple of weeks.

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Mason Ramsey would go on to record his very own original single in the same year, ultimately beginning a legitimate music career.

Although this all happened last year, Mason Ramsey’s fame has not died. Sure, he is no longer viral, but he is currently on a Fall tour around the United States. He has since released an entire album, with praise from other esteemed country music stars, and he is only 12 years old, and found fame within two weeks.

This is such a great example of what Sullivan (2013) is describing. He uses this quote in his chapter: “a good deal more that human beings value can now be done by individuals, who interact with each other socially…rather than as market actors through a price system” (p. 215). Mason Ramsey launched a legitimate music career that some musicians would spend their whole life trying to get off the ground, with one Facebook upload. Friends of the woman who posted the video shared, liked, and commented until the video had reached national—even global—audiences. Mason Ramsey did not need to go through talent agencies or countless attempts to get a record deal, because it all happened with the viral video.

This example also legitimizes Sullivan’s (2013) question about where the line is drawn now between the media professionals and the audience (p. 215). At what point do the producers, in this case record labels and television personalities such as Ellen, have control over what they put out there. Would Ellen have invited Mason Ramsey onto her show if she had stumbled upon a video of him singing in a Walmart, but with only 100 views? Ellen seems to be the first stop on viral stars’ journey through fifteen minutes of fame. Ellen’s guests and segments are determined by the next best viral figure. If audiences had not paid so much attention to Ramsey’s singing video, would there have been a demand for a professional EP or album? Furthermore, would Billy Ray Cyrus have tweeted to all of his fans about Ramsey’s new album if it had not come from his whirlwind viral fame, but rather was just a small, indie record that Ramsey was hoping would help him take off? In this case, it seemed that Mason Ramsey’s feature at Coachella and the Grand Ole Opry, his professionally recorded original music, and his appearances on television were driven by the audience which continue to talk about and share his content, almost demanding more of him in the media. This gives the media no choice but to make that happen.

This was also discussed in lecture briefly; whether or not corporations or audiences have the power. In this case, I see a lot of power resting in the audiences’ hands, and I believe this is one of the biggest cases of a viral star blowing up in the past few years. For example, even Ramsey’s family was skeptical of the opportunities being thrown their way. Bernstein (2018) says in his article that Ramsey’s grandparents, who raise him, had no idea what Coachella was when he was invited to play there, and were concerned about adding more pressure to Mason’s already busy schedule, what with an Ellen and Opry appearance scheduled. It was not the family who wanted this. Technically, neither did the corporation (Coachella), because he had been invited to take the stage by a headliner. It was entirely the audience who demanded to see more of Mason Ramsey. He ended up attending, and when he recreated his Walmart performance on stage, the crowd went wild and he drew in such a large audience.

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You can hardly hear Ramsey’s performance over the cheers from the audience in this video, which may in itself be an answer to Sullivan’s question. The audience is extremely powerful.

#week10

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mccartneynathxzw83 · 5 years

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Achieving Success in Blockchain Consulting During A Bear Market

Quentin HerbrechtQuentin Herbrecht

Recently graduated from a double master and an MBA in international business & negotiation, Quentin started his ICO consulting career during those studies and today advises about 15 start-ups on a daily basis. He is also mentoring for technologic start-ups at FasterCapital, VC partner and above all, he has been a crypto-enthusiast for years.

He has been named as one of the top ICO advisors in France and is among the top 40 People of Blockchain. Quoted as “Top Knight” in the Crypto Investment Times and awarded with several prizes for its strategic innovation, at only 23 years old, his professional career is already remarkable.

He is now creating his second company, an innovative Blockchain media that promises to attract attention, with two other professionals of the sector, Guillaume Micouin and Vladimir Denis.

We will now take a closer look at this blockchain evangelist and try to discover more about him.

At only 23 years old, you have quite an incredible career path. Can you tell us more about how you got here?

“It is actually quite simple and I could summarize it with a word, Passion”.

“Passionate by new technologies, I started to take an interest in crypto-currencies and blockchain technology more than 4 years ago. I tried to learn a bit more every day about the fundamentals of this complex technology and its various use, including ICOs. I quickly realized the incredible potential this technology could bring on many sectors of activity. Being at the time a student in marketing – international trade, I quickly made the link between my experiences, studies, and knowledge of the sector to gradually develop a consulting offer with high added-values for my clients.

I must admit that it was not easy at first, I started my activity about a year ago when I was in MBA and double master’s degree in international business, I was also working for a transnational beverage company as an international buyer at the same time. So I had to advise my clients and deliver the promised services, after my working hours and often late at night, when I was not busy with my thesis. But I hear that when you’re passionate, work is only pleasure, isn’t it? Something that has also helped me a lot to develop my business is the social networks. Not being a huge fan at the beginning, I started to tweet and shared my passion for the subject. Gradually, several people began to follow me for the content I shared and now I have more than 15,000 followers. I guess that brings a certain credibility to some people”.

Herbrecht can state that he has been successful in his first mission as an advisor with his very first client, where they raised over $6M only in the presale. From that moment on, word of mouth did what it had to do and he gradually began to receive several proposals.

Now graduated and 100% invested in the field of blockchain and consulting, Herbrecht takes real pleasure every day in working with projects that are more interesting one another. He also attempts to develop an offer on an ongoing basis to best satisfy present customers and future ones.

Can you please tell us how you choose to work with a start-up and maybe mention some of them?

Well, I received about ten offers a day concerning ICO advising. But it is our role as advisors to study a project carefully and in detail. We are all aware that there are still scams in this sector, it is our duty to alert when we are contacted by a project of this kind and certainly not to support it. Then, when I have made sure that the project is serious, I carry out a kind of project audit. A study of the team and its experience, study of the website and white-paper, from tokenization to its revenue model, including its vision, concept, innovation purpose and especially if the project answer to a real market need. I have a look at the community and its communication to determine whether or not a project has potential, from my point of view”.

Herbrecht insists that a key factor today to succeed with your ICO is to have an operational MVP before you start to raise funds. These are some ICOs which he advises and the number of industries that blockchain can disrupt:

Share Me All : Goods & Services Exchange on Blockchain.

Cura Network : A Global decentralized Health System

Followine : The first blockchain correlated with Wine anticounterfeiting.

CBNT : Decentralized professional content sharing community bases on Blockchain

Farm2Kitchen : A Decentralized Food Traceability platform on Blockchain for Food Distribution Industry.

Brain Space : Protect Copy-Right Issue on Blockchain

When asked what made him migrate to the blockchain professional environment after he had had great experiences in other industries, Quentin Herbrecht said that after he had finished his studies, he had two options. He could either start a career as an international buyer in a transnational firm knowing that he was not really passionate about or else enter the world of crypto-currencies, for which he had a strong appeal. So, he took the plunge and therefore decided to use his skills acquired during his studies and traditional experiences to benefit his passion, new technologies and crypto-currencies.

From your point of view, what makes an ICO achieve its objective?

“Well, it’s important to mention each ICO is different and has a customized strategy based on the project is inevitable. It is necessary to communicate around the company’s competitive advantages and its added values. But there are also actions to be taken, which all ICOs must respect”.

Herbrecht lists the following points as paramount for the success of any blockchain based business:

A clear website, white-paper, Pitch Deck and if possible show your MVP.

Innovative ideas and vision. Don’t use Blockchain as a hype word but only if it solves a real market problem.

Be present on several social networks. Facebook, Medium, Twitter, Linkedin, Reddit, Telegram / Wechat and BitcoinWiki is a minimum. Communicating regularly on these networks, engaging the conversation and responding to users is very important, hence the hiring of a community manager is often necessary.

Build a solid team and attract good advisors.

List the ICO on several ICO listing platform to gain visibility.

Create a Marketing plan : PR on Fintech, Crypto & financial medias; CEO Interview; Youtube reviews; Social Media paid add or exposure; Advertising Banners; Promotion on Crypto networks and groups; Open thread on Crypto Forum….

Create partnership with exchanges, it will reassure investors.

Create partnerships with other renowned Coins, Service providers or ICOs.

Don’t forget to network and interact with other professionals. It can be through an association, a network, a telegram group…

Create pools for your ICO. Through this, small investors will be able to get larger bonuses through the pool than through you directly, which will increase the willingness to invest.

Create a smart Bounty Campaign and promote it. It will help to translate your White-paper and website in local languages and increase social media engagement.

Create a smart airdrop for your community. This task must be performed with great care and intelligence, otherwise, it can lower the price of your token once listed on the exchanges. Or bring you thousands of bots in your community which won’t help you.

Set-up an Investment strategy.

Organize a Roadshow and participate in several Blockchain events, if possible all around the world and especially in Asia where many investors are interested in those innovative projects.

Set-up Investors meetings or/and dinners.

And above all, you have to know how to surround yourself with the right partners whether it is a marketing agency, advisors, members of your team or any service providers.

When asked how he would see his role in blockchain and crypto and how he thought he could influence the industry, he stated that he would not pretend to be able to disrupt the world of crypto-currencies, as he was not in the field of pure creation of technology. However, he made a point to select the projects in which he participated with the greatest care as he had previously explained, that is why he thought that he could give visibility to truly revolutionary and relevant projects. It is well known that it’s not because a project has the best idea, or even the best product, that it will succeed better than the others. He was fully convinced that a quality project coupled with a personalized and relevant marketing campaign created the successful companies of tomorrow.

When asked how he saw the actual situation with ICOs and if he believed that they should be regulated, Quentin Herbrecht said that they already observed a trend towards regularization with the emergence of STOs and the SEC’s interest in ICOs. Speaking locally, in his country in France, laws were being created on this subject to legally authorize ICOs that have proven their viability to the competent authorities. But they must be careful not to recreate a “Bitlicense” like New York, on a large scale. He fundamentally believed that it was important to do something in that sense to clean up the market. Nevertheless, were STOs the solution when they were advocating decentralization? He was not sure.

How do you see the future of blockchain? How will it evolve?

“I basically think that the blockchain & bitcoin still has time ahead, we are only at the beginning of the market. However, new technologies are quickly emerging and some of them are just as efficient, if not more so. And I would be lying if I said that I consider blockchain technology as irreplaceable. King Bitcoin will hardly be dethroned, but many Blockchain projects have enormous potential and superior technology”.

When asked what his point of view on the current bear market was, he concluded that everyone knows market cycles and he was convinced that they would see their dear bull market again. In his opinion, this drop-in price was beneficial for the sector of activity, which had in the past been enormously “overvalued”.

Although the price had fallen, they still saw a huge interest in the industry and the volume of transactions continued to increase. They were facing a technological revolution that was still at its beginning. The coming years would be decisive for the future of crypto-currencies and its technology, Herbrecht concluded.

Source link http://bit.ly/2B1oz9k

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adrianjenkins952wblr · 5 years

Text

Achieving Success in Blockchain Consulting During A Bear Market

Quentin HerbrechtQuentin Herbrecht

He is now creating his second company, an innovative Blockchain media that promises to attract attention, with two other professionals of the sector, Guillaume Micouin and Vladimir Denis.

We will now take a closer look at this blockchain evangelist and try to discover more about him.

At only 23 years old, you have quite an incredible career path. Can you tell us more about how you got here?

“It is actually quite simple and I could summarize it with a word, Passion”.

Can you please tell us how you choose to work with a start-up and maybe mention some of them?

Share Me All : Goods & Services Exchange on Blockchain.

Cura Network : A Global decentralized Health System

Followine : The first blockchain correlated with Wine anticounterfeiting.

CBNT : Decentralized professional content sharing community bases on Blockchain

Farm2Kitchen : A Decentralized Food Traceability platform on Blockchain for Food Distribution Industry.

Brain Space : Protect Copy-Right Issue on Blockchain

From your point of view, what makes an ICO achieve its objective?

Herbrecht lists the following points as paramount for the success of any blockchain based business:

A clear website, white-paper, Pitch Deck and if possible show your MVP.

Innovative ideas and vision. Don’t use Blockchain as a hype word but only if it solves a real market problem.

Build a solid team and attract good advisors.

List the ICO on several ICO listing platform to gain visibility.

Create partnership with exchanges, it will reassure investors.

Create partnerships with other renowned Coins, Service providers or ICOs.

Don’t forget to network and interact with other professionals. It can be through an association, a network, a telegram group…

Create pools for your ICO. Through this, small investors will be able to get larger bonuses through the pool than through you directly, which will increase the willingness to invest.

Create a smart Bounty Campaign and promote it. It will help to translate your White-paper and website in local languages and increase social media engagement.

Set-up an Investment strategy.

Organize a Roadshow and participate in several Blockchain events, if possible all around the world and especially in Asia where many investors are interested in those innovative projects.

Set-up Investors meetings or/and dinners.

And above all, you have to know how to surround yourself with the right partners whether it is a marketing agency, advisors, members of your team or any service providers.

How do you see the future of blockchain? How will it evolve?

Source link http://bit.ly/2B1oz9k

#IFTTT #Cryptocurrency and Bitcoin

0 notes

teiraymondmccoy78 · 5 years

Text

Achieving Success in Blockchain Consulting During A Bear Market

Quentin HerbrechtQuentin Herbrecht

He is now creating his second company, an innovative Blockchain media that promises to attract attention, with two other professionals of the sector, Guillaume Micouin and Vladimir Denis.

We will now take a closer look at this blockchain evangelist and try to discover more about him.

At only 23 years old, you have quite an incredible career path. Can you tell us more about how you got here?

“It is actually quite simple and I could summarize it with a word, Passion”.

Can you please tell us how you choose to work with a start-up and maybe mention some of them?

Share Me All : Goods & Services Exchange on Blockchain.

Cura Network : A Global decentralized Health System

Followine : The first blockchain correlated with Wine anticounterfeiting.

CBNT : Decentralized professional content sharing community bases on Blockchain

Farm2Kitchen : A Decentralized Food Traceability platform on Blockchain for Food Distribution Industry.

Brain Space : Protect Copy-Right Issue on Blockchain

From your point of view, what makes an ICO achieve its objective?

Herbrecht lists the following points as paramount for the success of any blockchain based business:

A clear website, white-paper, Pitch Deck and if possible show your MVP.

Innovative ideas and vision. Don’t use Blockchain as a hype word but only if it solves a real market problem.

Build a solid team and attract good advisors.

List the ICO on several ICO listing platform to gain visibility.

Create partnership with exchanges, it will reassure investors.

Create partnerships with other renowned Coins, Service providers or ICOs.

Don’t forget to network and interact with other professionals. It can be through an association, a network, a telegram group…

Create pools for your ICO. Through this, small investors will be able to get larger bonuses through the pool than through you directly, which will increase the willingness to invest.

Create a smart Bounty Campaign and promote it. It will help to translate your White-paper and website in local languages and increase social media engagement.

Set-up an Investment strategy.

Organize a Roadshow and participate in several Blockchain events, if possible all around the world and especially in Asia where many investors are interested in those innovative projects.

Set-up Investors meetings or/and dinners.

And above all, you have to know how to surround yourself with the right partners whether it is a marketing agency, advisors, members of your team or any service providers.

How do you see the future of blockchain? How will it evolve?

Source link http://bit.ly/2B1oz9k

0 notes

bobbynolanios88 · 5 years

Text

Achieving Success in Blockchain Consulting During A Bear Market

Quentin HerbrechtQuentin Herbrecht

He is now creating his second company, an innovative Blockchain media that promises to attract attention, with two other professionals of the sector, Guillaume Micouin and Vladimir Denis.

We will now take a closer look at this blockchain evangelist and try to discover more about him.

At only 23 years old, you have quite an incredible career path. Can you tell us more about how you got here?

“It is actually quite simple and I could summarize it with a word, Passion”.

Can you please tell us how you choose to work with a start-up and maybe mention some of them?

Share Me All : Goods & Services Exchange on Blockchain.

Cura Network : A Global decentralized Health System

Followine : The first blockchain correlated with Wine anticounterfeiting.

CBNT : Decentralized professional content sharing community bases on Blockchain

Farm2Kitchen : A Decentralized Food Traceability platform on Blockchain for Food Distribution Industry.

Brain Space : Protect Copy-Right Issue on Blockchain

From your point of view, what makes an ICO achieve its objective?

Herbrecht lists the following points as paramount for the success of any blockchain based business:

A clear website, white-paper, Pitch Deck and if possible show your MVP.

Innovative ideas and vision. Don’t use Blockchain as a hype word but only if it solves a real market problem.

Build a solid team and attract good advisors.

List the ICO on several ICO listing platform to gain visibility.

Create partnership with exchanges, it will reassure investors.

Create partnerships with other renowned Coins, Service providers or ICOs.

Don’t forget to network and interact with other professionals. It can be through an association, a network, a telegram group…

Create pools for your ICO. Through this, small investors will be able to get larger bonuses through the pool than through you directly, which will increase the willingness to invest.

Create a smart Bounty Campaign and promote it. It will help to translate your White-paper and website in local languages and increase social media engagement.

Set-up an Investment strategy.

Organize a Roadshow and participate in several Blockchain events, if possible all around the world and especially in Asia where many investors are interested in those innovative projects.

Set-up Investors meetings or/and dinners.

And above all, you have to know how to surround yourself with the right partners whether it is a marketing agency, advisors, members of your team or any service providers.

How do you see the future of blockchain? How will it evolve?

Source link http://bit.ly/2B1oz9k

#IFTTT #Cryptocurrency and Bitcoin

0 notes

vanessawestwcrtr5 · 5 years

Text

Achieving Success in Blockchain Consulting During A Bear Market

Quentin HerbrechtQuentin Herbrecht

He is now creating his second company, an innovative Blockchain media that promises to attract attention, with two other professionals of the sector, Guillaume Micouin and Vladimir Denis.

We will now take a closer look at this blockchain evangelist and try to discover more about him.

At only 23 years old, you have quite an incredible career path. Can you tell us more about how you got here?

“It is actually quite simple and I could summarize it with a word, Passion”.

Can you please tell us how you choose to work with a start-up and maybe mention some of them?

Share Me All : Goods & Services Exchange on Blockchain.

Cura Network : A Global decentralized Health System

Followine : The first blockchain correlated with Wine anticounterfeiting.

CBNT : Decentralized professional content sharing community bases on Blockchain

Farm2Kitchen : A Decentralized Food Traceability platform on Blockchain for Food Distribution Industry.

Brain Space : Protect Copy-Right Issue on Blockchain

From your point of view, what makes an ICO achieve its objective?

Herbrecht lists the following points as paramount for the success of any blockchain based business:

A clear website, white-paper, Pitch Deck and if possible show your MVP.

Innovative ideas and vision. Don’t use Blockchain as a hype word but only if it solves a real market problem.

Build a solid team and attract good advisors.

List the ICO on several ICO listing platform to gain visibility.

Create partnership with exchanges, it will reassure investors.

Create partnerships with other renowned Coins, Service providers or ICOs.

Don’t forget to network and interact with other professionals. It can be through an association, a network, a telegram group…

Create pools for your ICO. Through this, small investors will be able to get larger bonuses through the pool than through you directly, which will increase the willingness to invest.

Create a smart Bounty Campaign and promote it. It will help to translate your White-paper and website in local languages and increase social media engagement.

Set-up an Investment strategy.

Organize a Roadshow and participate in several Blockchain events, if possible all around the world and especially in Asia where many investors are interested in those innovative projects.

Set-up Investors meetings or/and dinners.

And above all, you have to know how to surround yourself with the right partners whether it is a marketing agency, advisors, members of your team or any service providers.

How do you see the future of blockchain? How will it evolve?

Source link http://bit.ly/2B1oz9k

0 notes

courtneyvbrooks87 · 5 years

Text

Achieving Success in Blockchain Consulting During A Bear Market

Quentin HerbrechtQuentin Herbrecht

He is now creating his second company, an innovative Blockchain media that promises to attract attention, with two other professionals of the sector, Guillaume Micouin and Vladimir Denis.

We will now take a closer look at this blockchain evangelist and try to discover more about him.

At only 23 years old, you have quite an incredible career path. Can you tell us more about how you got here?

“It is actually quite simple and I could summarize it with a word, Passion”.

Can you please tell us how you choose to work with a start-up and maybe mention some of them?

Share Me All : Goods & Services Exchange on Blockchain.

Cura Network : A Global decentralized Health System

Followine : The first blockchain correlated with Wine anticounterfeiting.

CBNT : Decentralized professional content sharing community bases on Blockchain

Farm2Kitchen : A Decentralized Food Traceability platform on Blockchain for Food Distribution Industry.

Brain Space : Protect Copy-Right Issue on Blockchain

From your point of view, what makes an ICO achieve its objective?

Herbrecht lists the following points as paramount for the success of any blockchain based business:

A clear website, white-paper, Pitch Deck and if possible show your MVP.

Innovative ideas and vision. Don’t use Blockchain as a hype word but only if it solves a real market problem.

Build a solid team and attract good advisors.

List the ICO on several ICO listing platform to gain visibility.

Create partnership with exchanges, it will reassure investors.

Create partnerships with other renowned Coins, Service providers or ICOs.

Don’t forget to network and interact with other professionals. It can be through an association, a network, a telegram group…

Create pools for your ICO. Through this, small investors will be able to get larger bonuses through the pool than through you directly, which will increase the willingness to invest.

Create a smart Bounty Campaign and promote it. It will help to translate your White-paper and website in local languages and increase social media engagement.

Set-up an Investment strategy.

Organize a Roadshow and participate in several Blockchain events, if possible all around the world and especially in Asia where many investors are interested in those innovative projects.

Set-up Investors meetings or/and dinners.

And above all, you have to know how to surround yourself with the right partners whether it is a marketing agency, advisors, members of your team or any service providers.

How do you see the future of blockchain? How will it evolve?

Source link http://bit.ly/2B1oz9k

#IFTTT #Cryptocurrency and Bitcoin

0 notes

mrktngspclist39402 · 7 years

Text

Strategizing How to Get Those 40k Visitors (Without Guest Blogging)

You have been trying to get visitors to your site. You have seen all of these claims by others who have magnificent growth in traffic in your site. You have even seen the graphics and screenshots that “prove” this traffic growth!

But, why is it that you are not necessarily seeing that same growth?

I mean, you are just as intelligent as the next person, right? There isn’t anything that they have that you don’t have, is there? You can educate yourself in areas that may be unknown, right?

Before you attempt to become this other person, let’s take an inventory of what you do have going for you, ok? Let’s figure out what skills you have that you can apply toward that traffic growth spurt (and continued traffic), eh?

We have all heard that guest blogging is one of those methods, but we are actually going to examine other methods and attempting to do it without only the guest blogging. That doesn’t mean that you shouldn’t use that as a method, but let’s play a game of identifying how we can do it without guest blogging, ok? That way, if you want to add it back to the mix, it only helps you instead of hindering you, eh?

According to Justin L. Morgan, a marketing specialist, it is important to identify what is satisfying to you and when you find that something that you are good at and the service that you can provide to others, go with that! In Justin’s case, it is marketing specifically for dental clients. By applying his marketing view, and extensive experience, he has been able to help clients within that field. He has helped them to find success when pulling traffic to their sites. And, Justin has done it without being “lofty” or full of himself. This is a great example of how to focus on what matters rather than the semantics that does not matter.

Before we dig into the strategy that we will try, let’s define some components, ok?

What is the Objective of Guest Blogging

I love how Jennita puts it in the article, “Time for Guest Blogging With a Purpose” on the Moz blog. Granted it is a while ago, but I believe it still holds true. Here is the quote: “As with anything, you don’t want to be out there trying willy-nilly to get your posts on every blog for the sole purpose of building (probably bad) links. It’s important to have this tied to your business and marketing goals, as you would with any other tactic.”

It “can” help to bring traffic to the linked site.

Done right, it provides the opportunity for Brand Awareness and helps to build a brand following.

It does have its SEO connection within the strategy, but this should not be the only reason.

Provides the opportunity for the author to meet and get to know the publisher, the publishing team, and the reader audience; opportunity for engagement (on the article; social media; etc.).

Other Benefits of Guest Blogging

One of my really good friends, Ann Smarty, mentions that she likes to reciprocate when it comes to guest blogging. She points out that anything that helps the other person, also helps her, when it comes to SEO benefits. She truly believes in reciprocation. (I can vouch for that because I know her personally!) To read the article where she states that, visit “Make the Most of Guest Blogging: Second-Tier Link Building” on Kissmetrics.com.

I have actually met many of my dear friends on the internet and it often started with guest blogging.

What does that say? And, why are we NOT focusing on guest blogging in this article? We are actually shifting the focus to the engagement aspect and building those relationships.

Yes, you can do it with guest blogging. Check out this article if you want to read about how to do just that, guest blogging. However, we are going to focus on the end goal so that you can do the same… Build relationships without (or with) guest blogging.

So, let’s continue on our path, shall we?

Building Engaging and Valuable Relationships

We have four steps for you to try, in building your relationships – those engaging, valuable relationships.

But, first, you may want to pull out your favorite Spreadsheet program, so we have a place to record our steps and then use them. If you don’t have a Spreadsheet program, you can use Google Sheets for free, with a Google account.

Step 1: Define Your Niche

There are many niches out there. There are also different ways to define them.

One way is to define them according to the traditional listing of article types (according to Jon Morrow):

01 Business and Entrepreneurship

Career

Creative Endeavors

Finance

Freelancing

Lifestyle

Marketing

Parenting

Psychology

Social Media and Blogging

Technology

However, if you consult other sites, you may find a different list, like this one:

Arts & Entertainment

Business & Financing

Health & Well-Being

Home & Family

Sports & Recreation

Travel & Leisure

Internet & Technology

How you define your niche list is not as important as how you define your niche.

It is not like there is a “Niche List Police” out there, so that part doesn’t matter. What you want to do is identify the niche for your blog so that you can find similar blogs, competitors, and anything else you may need to research.

In this case, it is because we will use it to identify the influencers in that niche, in our next step(s). Keep that in mind as you ponder your blog and come up with the niche to which it belongs. Also, keep in mind that if you do not properly define your niche, that is ok. You can always redefine it and go through these steps again

Step 2: Identify the Influencers in Your Niche

Now that we have defined our niche, we need to seek out the influencers in our niche.

There are several ways to do this.

One way would be to type the name of the niche in quotes and search in Google. Since it is generally the articles that get the most attention that are showing up well in the search enginer results page (SERPs) you are likely able to find some blogs owned by influencers by doing a simple Google search.

You can also use your Chrome browser, enabled with the Klout reading capability (you may need to install the extension) and search through Twitter. It is not that that is a guarantee that the person is an influencer, but it is a good probability. In that case, you could search with your niche in quotes (again) and include “site:Twitter.com” to only search Twitter. Of course, you could also search from within Twitter. And, there are many Twitter tools where this is done for you. If you have the Klout extension in your Chrome browser, you are able to see the Klout score when you view the Twitter profile. This is a general measurement of influence.

After you have compiled your first list of influencers in your niche, ensure that you have listed them in your spreadsheet.

Step 3: Define Your Target Influencer List (TIL)

If you have spent your research time obtaining every last influencer you can identify on your list, chances are that you have quite the list. That is good!

However, burnout is likely in your future if you attempt to target all of the influencers all at once. This is where you can use your spreadsheet to break out the influencers into groups. You could set dates in another column, according to targeted periods of time where you want to connect with the influencers. Or, you could separate out the groups with empty rows in your spreadsheet.

The idea is that you select three to five influencers that you want to target this week (or this month) and leave the rest for the next time you are connecting with influencers.

That doesn’t mean that you have to ignore the other influencers. Not at all! In fact, if you have the chance to retweet one of their tweets, or respond in a discussion, etc., go for it! The idea is that we are targeting the specific group of influencers that you have targeted.

Step 4: Define the Method of Communication

Many people will swear by email communication.

This is a great method and has been very effective in the past. However, there are two issues that you may run into with using email:

The influencer hates the use of email (or doesn’t appear to respond to emails), or

You hate the use of email

The key thing here is to identify what method of communication the influencer likes. Many times, this can be identified by reading their blog posts, their social media posts (including tweets), their policies and agreements on their site, their contact forms on their site, etc.

There are several methods of communication, including, but not limited to the following:

Skype

Facebook Messages

LinkedIn Messages

Twitter Direct Messaging

…many more

For anyone who insists that any one method is the only method, I would counter with a question of how much interacting they have truly done. Why? Every one of those communication types in the list above have been listed as a 1) preferred method of communication and 2) an “absolute no no” when it comes to communication. This, coming from fellow influencers. Based on the fact that the response can be so diversified, I would not want to venture that there is one method and only one method. That is why I say that it is best to identify what the target influencer’s favorite method is (and then record it for your records).

If the second item applies to you (i.e. you do not care for email) then the problem is that you may email the influencer, but you may not see their response because you do not like using email. If this is the case, think of using some email filters and automatic filtering of your email. That way, the email program will do the filtering for you and you can check that special folder for a response from the influencer. Many email programs have how-to guides and documentation online. All you have to do is search for those guides and articles.

Now – wondering what to communicate? Keep it focused on the influencer, short, to the point, and a quick sentence of what you are asking. Do not make it braggy or too much about yourself or you are being a big smarmy and creepy. Let the influencer have the opportunity to respond with questions about you. This is the first contact, so keep it short and sweet, with the objective being that you create engagement and develop a business relationship. You may even want to incorporate interviews into your blogging. It wasn’t my intention, but when I did that for a couple of my blogs, I ended up making some of the most special friends on the internet, just because there was so much engagement.

Don’t be afraid to ask the biggest celebrity to be interviewed. Often times, I have found them (or their team) to say “Yes.” Dream Big! … and it doesn’t hurt to ask, right?

Once you have identified the preferred method of communication for each influencer, add it to your spreadsheet, so you have a spot to look to find that preferred method. Keep in mind that not all influencers will have the same preference, which is why a spreadsheet is so important. While you are at it, make a note of when you sent a communication and how. The last thing you want to do is bombard the influencer with unwanted messages. If you do it too often, that is the definition of SPAM and they literally have every right to block you, so use that spreadsheet to ensure that you do not SPAM the influencer.

Keep in mind that 40k is a number and that this is not a promise or guarantee that this method will provide you with 40k of blog visitors. There are a lot of other components on which it depends, including the chosen niche and competition. This strategy will get you going, so you can find YOUR secret sauce.

Sam Fiorella talks about the idea of reciprocity in the context of the human need to incorporate that into one’s life. He mentions it in his article, “ The Principle of Reciprocity and Influence Marketing” on senseimarketing.com. This is consistent with studies of psychology. And, I can say that since it is the study of psychology in which I am finishing my Ph.D., in areas of behavioral motivation and organizational processing.

Conclusion

So, what are your next steps?

If you are serious about growing your traffic, may I suggest you sit down with your own four steps and get started? Map out what you are doing, even if it is on a sticky note. Though, I think the free Google Sheets will help you to map it out more clearly and easier. This will help you to keep track of what you are doing and take each succeeding step.

So, are you ready for that traffic growth?

You're reading Strategizing How to Get Those 40k Visitors (Without Guest Blogging), originally posted on Kikolani, authored and copyrighted by Deborah Anderson.