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davidrsmithlove · 3 years

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Fit for Format – Forget Content Marketing Without This

When talking about content marketing, the majority of people automatically think of blog posts. And sure, text is one of the leading formats when it comes to content. It’s easy to produce, inherently supports SEO, is simple to update, and can be repurposed in almost countless ways.

However, it’s far from being the only format that matters. In fact, in 2021, it could be said that several other ones deserve much more of your attention.

So how can marketers find the absolute best format for their goals?

First, they need to understand that putting together a content marketing strategy cannot be approached as a step-by-step checklist. No guide can work ubiquitously, simply because different brands have different goals, distribution channels, and target audiences. For this reason, to get a marketing plan that truly works, marketers must consider the specific audience they’re targeting. Then they must develop a plan of action based on that audience’s preferences and the goals they have in mind.

And that means finding the best fitting format for each distribution channel and intent.

How Buyers Consume Content

Last year saw a dramatic increase in the time people spent in front of a screen. According to DoubleVerify, the average screen time in 2020 was 6 hours and 59 minutes, with streaming services seeing notable usage boosts. Another resource, App Annie, states that the most used apps in the first quarter of 2020 included Snapchat, Twitch, and TikTok for Gen Z, clearly indicating that some content formats drew more attention than others.

For marketers, this probably isn’t too much of a surprise.

Research from 2020 shows that the most invested-in format in 2019 included video, which was closely followed by blogs and eBooks. Usage statistics also reveal that social media apps remained the most used during the past 12 months, with TikTok leading the race.

All of this information is in line with the data we’ve had access to for a while. For example, WordPress states that there are 70 million new posts on its platform each month (and that’s just for blogs that use WP). And even back in 2019, 500 hours of video were being uploaded to YouTube every minute.

Naturally, this type of knowledge should have a significant impact on content marketing strategies. More importantly, it should help inform the decisions marketers make regarding formats. After all, people don’t go to YouTube to read a text – they go there to watch videos on topics of interest.

So, if your target audience is showing a preference for select platforms, that’s where you’ll have to rank if you want to stand a fighting chance of effectively grabbing their attention.

The Top Formats in 2021

Blogs

Though text posts may not be the hippest way to reach customers, they still work extremely well. And that’s no surprise.

Let’s consider the fact that the average person makes around 3-4 Google searches per day. We also know that 8% of all Google queries are phrased as questions. Bearing this in mind, it’s quite evident that providing answers makes for an excellent strategy to reach new customers. And blogs are still the best way to do that, seeing how videos get 6.3% of clicks and images just 3%.

In 2021, however, the way to get text content to work won’t be to churn out daily blog posts, stuffing them with keywords, or building backlinks from shady sites. Instead, it’ll be to pay closer attention to user queries, provide valuable information, and hopefully, win a spot in the Featured snippets and People also ask sections of SERPs.

Another thing to keep in mind about producing text is that, in 2021, longer is better. The average 800-word post is no match to longer articles. In fact, according to Semrush, posts that contain 7000+ words get the most average unique pageviews and shares.

Of course, you don’t have to write an eBook for each topic you cover. But do try to hit that sweet spot between 1500 and 2000 words to get the best results. Then, if you’ve got more to say on the subject offer a gated resource that will further educate your audience. A good example of this can be seen in Skillcrush’s post on remote work. At the bottom of the post, they have an email capturing lead magnet directly related to the remote working topic.

image source: skillcrush.com

Videos

We’ve already covered the way consumers are shifting to multimedia-oriented platforms. In fact, on all the popular social networks, video posts tend to get the highest engagement rates, making them an excellent investment for marketers.

However, there’s a significant contrast between formats when producing for different distribution channels.

Long-form videos work best for YouTube. On this platform, the average length of a video is 11.7 minutes, with some creators producing content three times that length. Seeing how the network accounts for 99.9% of Google’s video traffic, as well as its popularity across multiple generations, it’s a good investment for brands that want to take a step up from blogs.

Vat19, for example, bases its marketing strategy on creating entertaining videos that center around its products. Following current trends and adopting a friendly voice, they’re getting millions of views and thousands of comments, proving that they’ve chosen the ideal format to reach their target audience.

Still, most other distribution platforms display a preference for shorter creations. Instagram’s video limit is 60 seconds, as is Snapchat’s. In December 2020, TikTok started testing a longer 3-minute format. But that’s still multiple times shorter than the average on YouTube. So, taking everything into consideration, it’s clear that short-form video is the way to go for most platforms.

So how can marketers make a limited format work in their favor?

Well, one way would be to invest in content that lends itself to visual representation. For example, a company such as Joi can greatly benefit from transforming its recipes page into a series of TikTok posts showing the preparation process. As most recipes are easy-to-follow, they require no in-depth explanations and can fit into the traditional 60-second limitations.

@addjoi

Vegan Samoa Bars

Happy Friday from us to you! Recipe is in the comments. #veganrecipes #vegandessert #madewithjoi #addjoi #healthyrecipes

♬ Put Your Records On – Ritt Momney

Visuals

Then there’s the most sought-after digital asset out there: images. It’s no secret that visual information boosts any post’s performance. Articles with images get 94% more views, social media posts get higher engagement rates, and consumers make purchasing decisions based on photos.

But the thing is, marketers aren’t necessarily making the most of visuals.

According to Venngage, as many as 40% of companies use stock photos, a practice that can hardly be counted as a viable content marketing strategy. Moreover, visuals created for one distribution channel don’t necessarily have to work for another.

As an example, look to mattress brand Zoma. Comparing the Instagram performance of their posts, it’s easy to notice that the visual content reposted from their website gets several times fewer comments and likes than the images created specifically for the platform. What’s more, their best-performing posts include those made with a clear strategy in place, such as their athlete spotlights that make smart use of user-generated content.

image source: instagram.com

Industry Insights

As we move through the best ways to utilize digital formats in your content marketing campaigns, it’s crucial not to disregard any brand’s most valuable asset: its experience and know-how.

Though not necessarily appropriate for social media sharing (unless in the format of infographics), industry insights can and should play a role in your marketing plan. In addition to offering eBooks, white papers, research reports, and survey results on their websites, businesses can also build their reputations around being a trustworthy source of information.

For example, Deloitte’s content marketing strategy is based around the sole idea of positioning themselves as the go-to resource in a wide range of business-related topics. Their extensive Insights page offers resources on anything – from workspace design to cybersecurity in the electric power sector.

image source: deloitte.com

But their most valuable digital assets include their in-depth reports. These are available to download to anyone in exchange for a name and email address, making them an exceptionally successful lead generation method.

The Alternatives

Although we’ve covered the four most popular online content categories, there are still quite a few options out there. And they can be just as effective at getting you the desired results as the traditional formats.

Podcasts, for example, are becoming more popular every year. According to Statista, the number of monthly active podcast listeners is expected to hit 164 million by 2024, more than doubling over five years. The e-learning market is growing as well, with an average annual growth rate of 9.1%.

Then, there are the more innovative formats you could explore. An interactive map, such as the one created for the 2016 Rio de Janeiro Olympics, is an excellent example of what can be done with some basic information and a creative approach.

image source: rio2016interactivemap.com

Conclusion

There are numerous options brands can explore if they want to make content marketing work in their favor. In fact, being agile in adopting novel trends and brave enough to experiment with lesser-known methods makes for a great strategy.

Of course, that doesn’t mean disregarding traditional content formats like blogs. But it does necessitate a willingness to experiment and a high level of diligence when doing research and measuring results. Because, in the end, the best way to find what works best isn’t to follow advice. It’s to try things out and make data-based decisions that will work towards a predetermined goal.

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gracythomas · 3 years

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Five Marketing Tips for Effective Holiday Advertising in a Pandemic

Vice President Mike Pence, head of the White House’s Corona Virus Taskforce insists elves have natural immunity to COVID-19. However, Dr. Anthony Fauci, the current director of the National Institute for Allergies and Infections Diseases encourages everyone, including magical elves to wear masks and maintain social distance.

Christmas still falls on December 25th this year. And neither pandemics, riots, wildfires, nor even murder hornets will change that. There’s no doubt 2020 will be one for the history books. And, hopefully, better days are ahead for this divided country.

But one thing is certain to come to red states and blue state alike; Christmas—AKA, the retail fourth quarter savior previously known as Jesus’ birthday. Or, since we prefer to keep this post politically correct, we will henceforth refer to it as the non-denominational holiday season.

Now, if you think 2020 hasn’t been disappointing enough, just wait until you fail to plan for the most important holiday shopping season in decades. We all need a win here. Change is coming and online marketing is gonna spur online buying like there’s no tomorrow.

So if you haven’t started planning for the holiday shopping season yet, here are 5 marketing necessities you should execute immediately.

1. Begin Now

The earlier the holiday season comes this year, the sooner consumers can start pushing the horrors of 2020 out of their minds. Shoppers are pent-up and ready to spend. Online sales have been increasing as brick and mortar sales continue to plummet. Common sense tells us this. But for those who require hard data to back it up numerous industry reports, check out Fast Company detailing the latest retail mall apocalypse victims after you finish reading these words of wisdom.

Online shopping trends will no doubt continue into the shopping season so the earlier you get your campaigns out, the sooner you can start optimizing and measuring consumer reactions. This will put you in a favorable position even as discretionary spending is expected to be down.

You can be sure every brand with a pulse of life and a few bucks in the bank will be marketing early. To that end, you can roll your eyes and say, “It’s Halloween, for Pete’s sake! Not Christmas!” Or you can plan for it now. (This is not the year to be cynical.)

In short; consumers have less money to spend, so get your advertising in front of them early, while they still have some money earmarked for gift giving.

The John Lewis Christmas TV commercials are always epic. Make your advertising epic too.

2. Begin at the Top of the Funnel.

Don’t focus so hard on selling your product. Think about getting attention. We’ve all heard a lot of the same sweet, piano music on commercials and videos lately, and you can expect a lot more brands insisting on playing it safe. But if you hope to stand out and get some attention, forget the same cliche’, saccharine, tinsel, lights, and tired Santa jokes. Boldness wins.

In London, John Lewis holiday ads are a national event. People wait for them like movie premieres. Last year’s, for example, was the story of a sad, fire breathing dragon. The 2018 ad campaign focused on Elton John’s Piano. The Takeaway: Do something that stands out from the crowd, not something that fits the holidays. If it feels supremely holiday, then everyone else is probably doing it too.

Even if you don’t have a large ad budget, you can create things that get people curious. Use design, graphics, any combination of words and pictures that make a point and get people to your website.

Emotional messages, like this billboard campaign for Roku increased sales by 30 percent.

3. Emotion Trumps Logic Every Time.

Rational arguments don’t make people love stuff. Think of the must-have gifts of years past. There’s nothing logical about a Furby, Razor Scooter, Guitar Hero or L.O.L. Surprise! 2-in-1 Glamper. These products struck a chord, made people feel something, created buzz and took off.

So, your mission is to find an essential truth about your product. What does it do for people? Pinpoint the emotional trigger that makes your product stick in people’s minds. Before you tell people that a Roku is the best way to watch streaming content on your TV, tell them it’ll help you “Spend less time talking to your in-laws this Christmas.” Messages like this were followed up with more rational features and benefits, after we got people curious about Roku. The approach increased holiday sales by 30% in every market that used it. You can do that without selling so hard. If you get consumers to your site or a review or a video landing page, you can get them to consider and engage. Then, and only then, you can use logic and the data-driven tools of digital marketing channels to follow up until the sale happens.

Having a social media presence isn’t an effective marketing approach unless you use it as a platform for introducing engaging content for your target audience.

4. Everyone’s using social media marketing.

Social media is not the answer. Great advertising on social media is the answer. A beautiful design on social media is the answer. Unforgettable videos on social media are the answers. Every brand and product in the world is on Instagram, Facebook, Snapchat, and TikTok. Being on social media is now as innovative as choosing to make a commercial or to create a website. Being on the same platforms as everyone else doesn’t do anything if no one notices your message. Make sure you create something beautiful, funny, insightful, charming, magical, or any combination of the above.

Social media platforms are inexpensive and allow precise targeting. They are where small and midsize companies get that top of funnel awareness because of those things. Your media dollars will go a lot further and you can test messages easily. But when you test messages, don’t just change a word or a picture. Test ideas to better understand which messages really resonate with people.

If you just look at social platforms as places to sell your product, you’ll only go so far. If you look at social media as a place to make people fall in love with you, you’ll behave differently. You’ll create things that intrigue people, amuse people, entertain people, and attract people. Until, ultimately, they fall in love with you.

The era of ad agency talent behaving like Sterling Cooper is long gone. Just Google “Best Ad Agencies,” look at the work they’ve produced, and then email a few you like.

5. Get Help

You don’t have to know what you’re doing. Reach out to a few agencies you like. Don’t know agencies? Google “Top Ad agencies” or find lists of agencies and just look at their work and see what you like. Then email them. Have a chat. Set up a Zoom call. Tell them what you want to accomplish and what your ad spend is. Then just pick one and go. Make it a project that gets you a target market analysis, strategic media plan, consumer insight, and creative assets to cover awareness to consideration through retargeting. (Remember the funnel: You have to get Awareness before you get Consideration before you get Engagement and then finally Conversion. )

There you go. You just crushed the most important holiday shopping season of your career.

Any questions? Click here. Happy Holidays.

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tech-latest-blog · 4 years

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The 'Aatma Nirbahr Bharat' campaign initiated by our honorable Prime Minister Mr. Narendra Modi, many Indian applications are surfaced online, and getting millions of downloads just within a few days of launch. And participating in this campaign, India's leading telecom company, Reliance has released a video-conferencing app, an Indian alternative of Zoom, Google Meet, and other video-conferencing platforms.

After the successful launch of JioMeet, Reliance Jio launched another application, JioChat- which is said to be an Indian alternative of WhatsApp. So that's the topic of today's post, here we will discuss JioChat vs WhatsApp- Should you Replace?

Note- In this article, I have written my personal opinion. This post does not intend to hurt anyone's feeling toward any application

JioChat vs WhatsApp - Should You Replace?

JioChat is a primary messaging app from telecom giant Reliance. This was launched back in 2015 for the Jio mobile and sim cardholders, but after observing an immense increase in social-networking sites, due to ongoing COVID outbreak. Reliance Jio steps into social-networking and launched its JioChat for Android and iOS devices too. With the availability of JioChat for Android and iOS devices, it is said to be an Indian alternative of WhatsApp.

A few days back, Reliance digitals launched JioMeet which was almost a clone of Zoom, and now JioChat which looks like a carbon-copy of WhatsApp. Let's discuss JioChat vs WhatsApp and will cover all the similarities and differences between both messaging applications.

Also Read: Indian Govt. Banned 59 Chinese Apps; Here are Alternatives of All 59 Banned Chinese Apps

UI/UX

After installing and downloading the application, you will get a comparable setup or sign-up page as we get in WhatsApp. After setting up, JioChat's user interface is almost similar to WhatsApp, you get a camera, chats, stories, and calling icons placed at the same places as in WhatsApp. Settings and profile options are also placed at the same place, with almost similar icons. Moreover, adding or starting a new chat option is also placed in the same position.

I think Reliance Jio has a lack of good UI/UX developers, so they are preferring to clone the same interface as of there alternatives. They aren't even trying to make something more innovative and attractive. The company has done this cloning process with JioMeet, copied Zoom's UI and features, and now with JioChat.

Also Read: MX TakaTak, the Latest TikTok Clone from MX Player

Features

Well, if we talk about features of the JioChat vs WhatsApp, so somehow I feel JioChat has some additional features than WhatsApp, and at the same time, JioChat missing some important features too. In personal messaging section, JioChat is completely similar to WhatsApp, you will find same features (although some missing), like when you tap on three dots from the top, so in WhatsApp, you will find an option to directly export your chat and more options, but in JioChat it has few including chat information, block contact and two more.

Now, coming to Status, so JioChat has story features but I don't find any option to upload my own story, however, you can watch numerous videos there uploaded by some popular sites such as PinkVilla, etc. and you can also share those stories with others. So, this needs to be changed, we should have an option to upload our own JioChat story. WhatsApp is way better than JioChat in this aspect, you can upload your own story as well as setup controls who can view them, and who can't.

Also Read: Indian Govt Banned TikTok; Here are the Best TikTok Alternatives

Additional Features

And here in JioChat, we have one more additional option called Channels, which isn't useful for a messaging app. However, if you want to chat with different brands and companies (e.g Jockey, BBC Hindi, and a lot more) so you can use that feature. And Jio claimed that you can directly chat with particular brands and get an instant response, so it may be useful for some people.

Also Read: Indian Govt Banned UC Browser; Here are the Best UC Browser Alternatives

Moreover, JioChat offers another option, which is quite useful, i.e. Conferencing rooms, you can make a room up to four people and can organize a conference call quickly. And, therein WhatsApp we can call up to 8 people but we can't create a room, so we need to call each of them one by one by using the adding option.

JioChat provides a dedicated option for Stickers, namely called Sticker Store, you can download various Stickers and use them within chats.

It has an option of sending free messages, you can use it when you are not connected with the Internet. With free messages, you can send upto 100 SMS of a day between Indian numbers only. This will work as same as your device's normal messaging service.

You can use Voice assistant within the app, this uses Google Assistant to send messages or search any contact within JioMeet app in Android. But again, we can do the same task even without opening the app. Just say Hey Google! and say send message to XXX, so this will also work the same as JioChat's feature.

You can set up a delay in message sending.

You can add your Mood in the Profile Section.

Add Gender in the profile section.

Also Read: Know Why Google Took Down ‘Remove China Apps’ and ‘Mitron’ From Play Store

Missing Features

JioChat is missing a bunch of features, we get in WhatsApp. let's have a look

JioChat doesn't have many options for security and privacy, in WhatsApp, we can instantly lock WhatsApp with the fingerprint. In Jiochat, your messages are encrypted but it does not use end-to-end encryption.

Once you disable your last-seen you can't enable it before 24 hours.

You can't upload your own story (I don't found any option to do so).

It is only available in 12 regional languages.

Don't offer many settings and personalization options. Simply provided some toggle bars either you can enable a service or disable it (like it has Notification sound option, you can either enable it or disable it, you can't use any notification tone, it will use the system default).

In chats, it doesn't have Delete for Everyone feature, which is a pretty useful feature of WhatsApp (if the recipient doesn't use Message Recovery tool).

Also Read: 3+ Methods to Show Deleted Messages in WhatsApp

No option for Chat Backup and Recovery.

Also Read: 5 Ways to Send WhatsApp Message Without Saving the Contact

Dark Mode isn't available.

If you are adding anyone for chat, so it doesn't show whether the recipient also uses the JioChat or not. If I am sending any message to any contact, so it will use JioChat as an application from my end to send the message, and the recipient will receive the message through the default messaging app of their system.

A group can have a single admin.

Unstable sometimes.

Videos/photos took more time than WhatsApp.

There are so many small unstable bugs, which directly affect the user experience. The app doesn't have a finished touch and missing many important features, needs to be fixed.

Security

In terms of security, WhatsApp is way better and secure than JioChat. Chats, messages, and calls in WhatsApp are end-to-end encrypted, but not in JioChat. However, JioChat provides encrypted chat but not end-to end-encrypted.

Also Read: How To Stop Others From Adding You To WhatsApp Groups

Download JioChat

Download WhatsApp

TechLatest's Opinion

JioChat vs WhatsApp, well, JioChat is missing many important serious features, which can't be ignored and if we want to switch completely from WhatsApp so as a user of WhatsApp from last 5-6 years it will be too tough for us (me at least) to adapt another application which doesn't have so many features.

Many Indians are just blindly replacing all of the applications with Indian alternatives, for them I would like to say, 'Please Pause for a while, Rethink, and then Replace'. Don't do things blindly for the sake of Nationalism. Application developers put the same amount of effort into developing an app either they are from India or other countries, it's appraising that we are supporting our country's products and people.

Also Read: Facebook is Working on Cross-Chat Support with WhatsApp

Think for a while before replacing any app, does that alternative have all the features according to your requirement? You are downloading any Indian app which is none of your use, Why? It's great to be nationalist but being a nationalist doesn't mean you are a fool, Right?

JioChat has the potential to be more effective and better than WhatsApp, but it needs to be reviewed and redesign only because of its so many missing features, and small bugs. It's good to opt for some useful features from any widely popular application or alternative, but you can't make a clone or carbon-copy of it. Put your efforts and design something more innovative. In the name of alternatives, Indian developers are just cloning primarily available apps, either we see Zoom's alternative JioChat or TikTok's alternative Mitron.

Final Verdict

Well, finally I would like to conclude that after using JioChat for 2-3 days, I don't think it can replace WhatsApp, however, our government can make this possible forcefully (by banning WhatsApp too) but no one (right now) will wish to leave and replace WhatsApp, its smooth performance, beloved features, simple and clean UI. WhatsApp comprises all useful features, nothing more and nothing less.

If Reliance digitals improve some of its features, so JioChat has the potential to be better than WhatsApp. Moreover, Reliance Telecom is an Indian company, and Indian's always love and support it, so it has major chances that people will accept the application and use it. Also, if we ignore missing features and copied UI, so JioChat offers some additional features, which make the app more powerful and attractive.

Also Read: How to Watch JioTV in Windows 10

via TechLatest

#IFTTT #TechLatest

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thelmasirby32 · 4 years

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Three digital marketing trends you can’t miss in 2020

The internet has transformed the way we view and experience the world. Nowadays, we use it for virtually everything, from making a phone call to paying off our credit card bill. Smartphones have revolutionized how we shop and do business. With them, we can interact and socialize with people from around the world using Instagram, Twitter, Facebook, WhatsApp, and so on.

From personal experience, I can tell you that I would have never guessed that my smartphone would become a priority for me. I remember thinking that Blackberry pin-to-pin messaging was a disease. Now, I can spend hours upon hours browsing idly through my Instagram feed. Well, the joke’s on me, right?

The same goes for businesses. Most were limited to operating from a storefront or office, and they could only rely on printed or TV ads, and local networking to get customers. Today, however, the world is any business’ oyster. And digital marketing is the magic wand that makes it possible. But that doesn’t mean that it’s easy.

Digital marketers are facing new challenges every year. The interaction between businesses and prospects or customers is evolving as new devices, apps, and social media platforms become available.

The end of the decade brought the time, to sum up, what this ever-changing industry has in store for 2020.

Here are three marketing trends to keep an eye on this year.

1. Paid voice search

Voice search advertising has been on most marketers’ radars for a while now. However, the use of smart speakers and voice assistants has gained momentum in the last couple of years.

So, adopting digital marketing strategies to increase your businesses’ presence in voice searches will soon become a necessity:

In 2019, Amazon claimed to have sold more than 100 million Alexa devices, while Google predicts that Google Assistant will soon reach one billion devices.

At least 20% of mobile searches are made using voice assistants.

It’s predicted that 50% of all searches will be voice-based this year.

And don’t forget about the benefits of paid voice search for local businesses and ecommerce sites:

75% of people who own a smart speaker perform a search for a local business weekly and 53% of them do it every day.

More than 20% of voice-based orders are for groceries.

Voice-based purchases are expected to increment to $40 billion in 2022.

Source for the above-mentioned stats: QuoraCreative

But how can your business take advantage of this new advertising niche?

By establishing a solid strategy for voice engine optimization. To get ahead of the game, you need to understand how your audience asks questions. Check out the details below.

Adapt the tone of your written content: Question words are widespread among search queries. That is, How, When, Who, Where, When, and Why. Most people use question-based keywords when implementing voice search. So, adding these words to your written content can put you in the spotlight quickly.

Focus on long-tail keywords: When asking smart speakers and voice assistant questions, users tend to speak naturally. That’s why voice searches tend to be more specific. Instead of using “cheap hotel in Vermont,” a person would search for “What is the cheapest four-star hotel in Vermont?” – using long-tail keywords will allow you to rank better for voice searches.

Use Schema Markup: This lets you contextualize your content and helps search engines understand exactly what your content is about.

Guy Sheetrit, CEO and Co-founder of Over the Top SEO, predicted the increasing importance of voice searches last year.

When asked about SEO trends for the near future in an interview for Brandwatch, he mentioned that,

“The combined growth of voice search and the ability of Google to deliver a specific answer to a search query… is going to have a significant impact on how much exposure your website gets.”

This has been slowly but surely turned into a reality. And the ever-growing popularity of smart speakers will just make it more prevalent as time goes by.

2. Interactive content

We’ve all heard the saying “Content is King”. And yes, informative blog posts, killer copy, or social media posts should continue to be key parts of your content marketing strategy. However, they are slowly being outpaced by interactive content. And it makes sense.

In a world where we are bombarded by information right, left, and center, audiences have become more and more demanding about the type of content they’re willing to consume. They expect content to be engaging, relevant, and accessible via any device they use. And they expect this 100% of the time.

I asked Shreetit about the impact of interactive content to which he said,

“If you’re not optimizing your digital marketing strategy with interactive content, then you’re already losing customers.”

He asserted,

“For any business to succeed in 2020, it needs to keep up with what users are craving. And interactive content is one of the most innovative ways to consume information.”

We’ve been using interactive content for a while. Think about online quizzes, surveys, and social games.

However, as technology advances, so does the way users want to experience the world. Investing time and money on incorporating interactive formats to your digital marketing strategy can have tremendous payoffs. To do so, include some interactive infographics, white papers, case studies, or ebooks.

But why is interactive content a trend for the start of the new decade? Why should you invest in interactive content now?

For starters, it’s proven to positively impact KPIs. Interactive content helps increase brand awareness and its connection with users by way of branded experiences.

Because it is immersive. Prospects engaging with a brand through interactive content tend to spend more time on a business’s website.

It also increases page views, boosting engaging metrics, increasing time on site, and decreasing bounce rates.

Not sold on it just yet? Check out these figures:

Interactive content generates double the conversions when compared to passive content.

Over 90% of B2B prospects prefer interactive content over static content.

It is 93% more effective than static content.

In the era 2.0, where the average users’ attention span is eight seconds or less, keeping potential customers engaged may seem like a herculean task. Consumers are exposed to so much branded content that it can be nearly impossible to stand out from your competitors.

The good news is that it doesn’t have to be. Planning and implementing an interactive content strategy can help you cross that bridge, effectively closing the gap between traffic to your site and conversions.

3. TikTok advertising

TikTok is not new. However, its increasing popularity is. It was launched into the international market in 2017 and last year it took over musical.ly. A smart move that eased its way into the American teen and tween market.

But what exactly is this social app about?

The concept is rather simple. Users can create short videos and edit them to add filters, effects, and other features. They can then share them on TikTok’s platform or other social media.

And believe me, this single concept has taken the social-media-sphere by storm:

In October 2018, it was the most downloaded app on both Apple and Google’s app stores, surpassing Facebook, Instagram, and YouTube worldwide.

It was downloaded by 188 Million users globally in the first quarter of 2019. This represents a 70% growth from the previous year.

It currently has over 500 million active users worldwide.

66% of users are under 30 years old and 40% of them are between 25 and 30.

It’s available in 75 languages and 150 countries.

The outreach potential for this app is enormous. If you want to benefit from what TikTok has to offer, I suggest you consider the following tactics.

Create a brand TikTok account

If you create a brand account, you can take advantage of hashtag challenges. These are hugely popular within the platform and will give you a chance to leverage user-generated content. This type of content has become invaluable in today’s marketing world and it’s a nearly foolproof way to reach your audience. Not to mention TikTok’s format has a huge potential for virality. Another way to increase your brand’s presence is by utilizing branded lenses. They are the equivalent of Snapchat or Instagram’s 3D filters. With TikTok, your brand can also create posts with 2D and Augmented Reality (AR). These filters bring a significant level of user engagement by letting your audience actively interact with your products.

Partner with an influencer – someone who already has an established audience

In this case, you need to make sure their demographic and type of content coincide with your target audience and brand. You also must evaluate their engagement metrics to ensure a successful partnership.

Use its paid advertising features

TikTok introduced its biddable ads feature earlier this year and it currently only has one ad type – the in-feed video ad. The platform allows you to target these ads by age, gender, and geographic location (to state level). And, the developer has stated that more granular segmentation will be available soon. You can also create customized audiences by manually adding a CRM list, and whitelist or blacklist specific audiences as well.“As soon as I realized the potential TikTok had, I knew it was an app that could add enormous value to any marketing strategy” Shared Guy. “I wouldn’t be surprised if TikTok changes the digital marketing world entirely and end ups displacing Snapchat.”He also said it was a sure-shot way to gain some track within the teenager and college-age demographic. If they’re your target audience, this is your shortcut to boost your exposure.

To sum it all up…

Keeping up with the ever-evolving digital marketing industry is no easy feat. Things tend to change at the drop of a hat. However, if you stay up-to-date with trends and follow what the experts are buzzing about, you can stay on top of your business’ digital marketing strategy. Adapting it to the shifting online environment to benefit your brand is key to stay ahead of your competitors.

Pius Boachie is the founder of DigitiMatic, an inbound marketing agency.

The post Three digital marketing trends you can’t miss in 2020 appeared first on Search Engine Watch.

from Digital Marketing News https://www.searchenginewatch.com/2020/01/27/three-digital-marketing-trends-2020/

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