#is a target market for temporary jobs at land management agencies

[awdoor71]

what even is this ad...supposedly advertising for the USFS yet *every* version i’ve seen shows a NPS employee in an NPS uniform.  where are these coming from?  you can’t even apply for those jobs anywhere other than the government application portal....and jobhat.com definitely isn’t it.

#the agency confusion is a #pet peeve of everyone who works there #neither of these agencies would have #approved this flagrantly wrong imaging #wtf is job hat #why do they think #tumblr users engrossed in fandoms #is a target market for temporary jobs at land management agencies #sorry i know no one cares #this is just so bizarre to me #for why #ranger things

[totalhermit]

The Ins and Outs of Working in a Cannabis Dispensary

Cannabis dispensaries are sophisticated adult candy stores. When you walk into one, the pleasant aroma of marijuana greets you, smiling budtenders brighten your day, and a plethora of cannabis products await your purchase. Since you're here, it's safe to assume you're looking into cannabis jobs at a dispensary. There are 321,000 full-time cannabis employees in the industry, so there are plenty of people who have gone green. We're here to help if you're wondering how to get a job at a cannabis dispensary.

There are over 1,000 dispensaries in California alone, the state with the most cannabis sales in 2020. With the legalization of adult-use cannabis in New York and New Mexico, more dispensaries are sure to spring up. There are also many cannabis jobs available. However, as more people seek to enter the cannabis industry, the talent wars will intensify. To give you an advantage, our cannabis staffing agency would like to provide you with a guide on how to get a job at a dispensary.

Jobs in Cannabis Dispensaries: Part-Time or Full-Time?

There are numerous cannabis temp jobs available at dispensaries. Many cannabis dispensaries, for example, hire budtenders on a temporary or contract basis. Taking on cannabis temp jobs will allow you to get your foot in the door and make connections to expand your cannabis network. Temping is a good option for those who want to gain experience in the cannabis industry. Keep in mind that a temporary position can be a stepping stone to a full-time cannabis career.

If you have an experience that is transferable to cannabis dispensary jobs, looking for a full-time position makes sense. Candidates with any level of retail experience have a good chance of landing a full-time cannabis job at a dispensary. On your resume and cover letter, emphasize you're relevant skills and take the time to explain how your skills will benefit the cannabis dispensary you're targeting. For example, if you managed a staff of ten and devised a strategy to increase sales throughout your tenure in another retail industry, that would be worth emphasizing in your cover letter. Take a quick inventory of your skills, then decide whether you want to look for a temporary or full-time position.

Match Your Skills to the Best Cannabis Dispensary Jobs

Take a step back and carefully review your resume. What is your level of expertise? What skills do you have that are transferable to the cannabis industry? You may lack professional cannabis experience, but that does not preclude you from being an asset to a dispensary. Make a list of your hard and soft skills to see how they can help a dispensary. Recall that soft skills are personality traits, whereas hard skills are technical knowledge. Focusing on positions that speak to your skill set and experience is critical in the process of how to get a job at a cannabis dispensary.

After you've written down your skills and experience, consider what part of the dispensary business you can help with. Customer service, management, operations, and marketing are some of the dispensary sections to consider. Concentrate on applying for cannabis jobs that are a good fit for your skills and experience. However, even if you lack cannabis experience, do not be afraid to apply for higher-level cannabis positions in the dispensary space. Talent from other industries that are similar to cannabis, such as the food and beverage industries, can thrive in full-time positions at a dispensary. Because the cannabis industry is still in its early stages, the ability to adapt and pivot accordingly is critical. So look for ways to improve your creativity. Cognitive flexibility is an important asset for a dispensary as competition grows as cannabis legalization gains traction.

Refresh Your Cannabis Knowledge

Working in a cannabis dispensary requires you to know more about cannabis than just how to consume it. It is critical to understand how cannabis is grown as well as the numerous benefits of the magical plant. Keeping up with all of the new cannabis products that emerge is also essential. Keep your finger on the pulse of the industry and demonstrate your expertise. There is a wealth of free cannabis content available to help you learn more about the cannabis industry. Leafly, for example, has a plethora of free educational cannabis articles covering topics ranging from rolling a joint to decarboxylation.

If you're thinking about getting a cannabis certificate or degree, you'll have an advantage in the resume pool when it comes to landing a cannabis job. Some of the colleges that offer cannabis degrees and certificates include the University of California, Davis, and the University of Washington. Legitimate organizations such as Green Flower can also certify you. Certificates in the cannabis business, medicine, policy, and more are available from the online cannabis education company. Being active on social media and displaying your cannabis knowledge can also help you impress any dispensary hiring managers who are reviewing your resume. Join cannabis groups on social media, network with others, and contribute meaningful comments to cannabis discussions.

Investigate Dispensaries and Network

You must be willing to do research in order to follow a promising procedure for how to get a job at a cannabis dispensary. Not all dispensaries are created equal. Examine the dispensary's cannabis brand on its website. What is the company's mission statement? Do they have a wide range of products? What are their distinguishing features? You can also look through their social media channels to get a sense of their tone and company culture. You can also look at review pages to see how the cannabis community perceives them. Do everything you can to get to know the dispensary. Remember that it is best to align with the dispensary's beliefs and goals.

Make an effort to network with cannabis professionals. Sign up for webinars and live cannabis industry events to meet cannabis dispensary owners and employees. You can even join cannabis groups on social media, which will provide you with numerous opportunities to converse with cannabis dispensary owners or employees. If you want to work for a specific cannabis dispensary, follow their social channels and interact with their posts.

Conclusion 

Working in a cannabis dispensary can be a rewarding job for those with the right skills. It requires excellent customer service, knowledge of laws and regulations, and the ability to handle large amounts of cash quickly and safely. The job also has unique challenges due to the nature of the product being sold, as well as varying state-by-state regulations. However, for those interested in the industry and willing to work hard, a career in a cannabis dispensary can be an exciting opportunity. With the continued growth of the industry, there is no doubt that this job will continue to have potential and opportunities for those who pursue it.

#dispensary job #work at dipensary #weed #cannabis

[7hrrecuitmentuk]

Public Relations (PR) Recruitment Agency in UK

PR is short for “public relations” and refers to the strategic communication from an organization to the public to maintain or cultivate an organization to the public to maintain or cultivate public image and/or respond to public discourse. Best Public Relations Recruitment Agency in UK can provide better plan. UK PR is used to help an organization cultivate a good relationship with its public and maintaining a positive relationship with stakeholders is crucial to the success of every organization. Public relations professionals are experienced in communicating with a huge variety of people on behalf of organizations across all sectors. Given this scope, there are many different types of public relations and various areas of focus. All PR efforts are coordinated to help a company achieve its business objectives. Understanding an organization’s priorities from the outset is a must, with communications objectives and subsequent activities established to support these priorities. Developing ongoing programmes to keep staff engaged and informed, whilst understanding their needs and concerns, is a challenge for companies and one internal communications professionals are now playing a crucial role in assisting with. When a company launch is executed well, a good PR strategy can take it to the next level. When done right, landing coverage in major online publications not only serves to benefit the company but also helps the reader. Your goal when pitching should be to bring value to the reader. By contributing value along with your company’s message, you can ensure that you are creating content that will last and be utilized by grateful readers for years to come. Public Relations Recruitment Agency in UK and Top Public Relations Recruitment Agency in UK will always help and guide to take job. PR is a competitive field to get into and pre-entry experience in PR, communications, marketing and media is highly desirable. Take advantage of any work placements on your course to develop your skills and knowledge, and to build a network of contacts for future potential opportunities. While it is possible to work in this industry without a qualification in PR, it is always a good idea to make sure that you have some relevant training behind your name. The PR industry is highly competitive, which means that you may need to have a relevant qualification, or at least some formal proof of your knowledge and skills. The PR industry is fast paced and always looking for talented graduates. Try to find work experience opportunities with a variety of companies. You will gain different experiences of client representation and learn industry protocols, including communicating with the media, managing client issues, developing brand image and the most important aspect of PR. Public Relations Industry Recruitment and Public Relations Industry Recruitment Agencies in UK give clear idea about the public relations. They are responsible for attracting candidates for jobs and matching them to temporary or permanent positions with client companies. Working as a recruitment consultant, you will attract candidates by drafting advertising copy for use in a range of media, as well as by networking, headhunting and through referrals. You will build positive relationships in order to gain a better understanding of your clients’ recruitment needs and requirements. Their experienced team have worked hard to build trusted relationships with local, technology sector and national journalists and media channels that are most suited to their clients’ key audiences, whether they be traditional, digital or social media. Their approach is always based on strategy, meaning they keep messaging and tone closely targeted towards key audiences and deliver high-quality coverage and impact time after time. Top 10 Public Relations Recruitment Agencies in UK helps to find a suitable talent. In the UK, many academic institutions offer degree courses and training programmes specific to PR work, and these are often quite helpful for jobseekers and those looking to acquire higher paying positions. Best Public Relations Industry Recruitment Agencies in UK and Top Public Relations Industry Recruitment Agencies in UK can help you find consultants for specific projects. We believe that PR will remain stead fast in the many years to come. Inevitably, there will be a strong focus on line content. As for the future of public relations, we are looking at a growing number of people turning towards online media as a source of relatable stories and organic, real-time responses. There is, and will be, a considerable shift from journalist/writer-based public relations to a customer-focused approach. Public relations has definitely been moving to a more customer-focused structure recently, with the consumers playing a much larger role in how agencies go about pitching their clients to the media. The future demands short, condensed, visually appealing and share worthy content from the people in PR. List of Public Relations Recruitment Agencies in UK and Public Relations Recruitment Agency near me helps creative job seekers.

#BestPublicRelationsRecruitmentAgencyinUK #PublicRelationsRecruitmentAgencyinUK #TopPublicRelationsRecruitmentAgencyinUK #PublicRelationsIndustryRecruitment #PublicRelationsIndustryRecruitmentAgenciesinUK #Top10PublicRelationsRecruitmentAgenciesinUK #BestPublicRelationsIndustryRecruitmentAgenciesinUK #TopPublicRelationsIndustryRecruitmentAgenciesinUK #ListofPublicRelationsRecruitmentAgenciesinUK #PublicRelationsRecruitmentAgencynear

[massielandnetwork]

Important Economic Trends During Anarchy

2021 – Let the Games Begin

15. A Christian Secession – Distortions are Bubbling

Did you enjoy “Happy Birthing Person Day”? I gave the Love of My Life a bouquet of her favorite flowers. It would have been interesting to visit a card shop and see how many Birthing Person Day versus Mother’s Day cards were on the racks. “Birthing Person” is probably only useful as a tool to identify idiots like the Demented Marxists (DMs) in control of our Congress.

Perhaps Melinda Gates should be the U. S. Attorney General. She is the only person that has displayed any moral backbone of those connected with Jeffrey Epstein and his pedophilia gang. Epstein constantly bubbles to the surface like methane gas from a land fill and yet no one has been prosecuted for the crimes committed. At least Melinda is publicly cleaning Billy’s plow. I wonder what she would do with Hunter’s laptop?

Meanwhile the Keystone Kops (aka FBI and Department of Justice) are fully committed to prosecuting Americans that were upset about election fraud in DC on January 6 while giving free rides to Antifa that destroyed Billions of Dollars of property in numerous USA cities. They have Hunter Biden’s laptop and all of Epstein’s video/data along with his female accomplice but are unable identify any laws broken? Do the DOJ/FBI/DM’s get together for MOVIE NIGHT with Biden’s and Epstein’s libraries? Who do you think is now collecting the blackmail payments?

Gas lines, a middle east war (did you see the videos of Israel’s Iron Dome defending against 130 rockets form Hama?), rising inflation– this does feel familiar. The price of corn is up 120%, soybeans are up 60% and wheat is up 40% over last year so food prices are going to soar. The “D Team” is in charge (Democrats, aka Demented Marxists). I have yet to identify a D Team member that has accomplished anything in real life. Build Back Better must mean Trash First.

In a bright spot, Martha’s Vineyard has voted in favor of a huge windmill farm thus marking the first time The Elites have abused themselves. Those Chinese made windmills are 900 feet tall (the equivalent of a 90-story building), noisy, plus there are reports of serious vibrations. Not to mention ugly like a solar farm. This should be fun to watch. If you own property there, sell.

Pre-Wuhan Virus, the American economy was humming. Economic growth was the strongest in decades, unemployment was the lowest in decades, and businesses were growing but running with lean inventories practicing “Just in Time” supply pipeline management. With the abrupt shutdown, toilet paper became scarce because folks overreacted buying multiple years’ worth of toilet paper. The toilet paper manufacturers went into overtime producing the maximum supply trying to catch up with demand. Today, toilet paper is in such surplus that “Free Toilet Paper” is a giveaway inducement for other goods. That was an artificial distortion of the market where the short-term demand for toilet paper exceeded supply.

The same dynamic is in play in steel, OSB board, drywall, computer chips, even labor, in fact almost everywhere. Our economy is experiencing distortions so prices are rising to balance supply with demand. Many of the shortages are artificially created by our DM government paying folks NOT to work thus depriving business of the labor they need to expand their production. The DMs in control of Congress, the White House, and the various government agencies seem amazed that if you pay people not to work, they do not work. Incompetence.

Signs advertising for workers are everywhere yet unemployment is increasing. Actually, the number of folks on the government dole is increasing. Government is not the answer to the problem, IT IS THE PROBLEM. The only solution is less government.

Meanwhile, everything costs significantly more than one year ago. The Fed says it is temporary because as workers return to their jobs, more productivity will come online and prices will decline. Theoretically, that is correct but prices tend to be “Sticky” going down. Furthermore, that analysis does not take into account the increased cost of energy, materials, etc.

The fact … this is the front edge of serious inflation. We have discussed for some time that the alternatives were rapid economic growth (Trump’s agenda) or devaluation/inflation (Biden and his fellow DM’s agenda). Trump’s agenda would have created wealth, the DM’s agenda brings only pain. Those of us that lived through the Stagflation of the late 1970’s have seen this nasty combination before when Jimmy Carter was President. Cinch up your saddle, this will be ugly.

Here are some critical economic events.

1. U. S. Steel canceled their planned $1.5 Billion investment in a new manufacturing facility in Pennsylvania. They join Ford in canceling Billion Dollar investments in manufacturing here in the US. Biden’s investment partner, China, wins again. Are you tired of losing yet?

2. Ransomware attacks are up because the wealth of the USA makes us particularly great target. But Biden and his fellow DMs have the answer just like about the crisis at our southern border? “Crisis? I do not see a crisis.” Dementia has a benefit.

3. Green energy is not economically viable without enormous government (taxpayer) support which is a red flag to any thinking person. The current gas shortages are caused by ransomware but is a foretaste of government by Green Energy illusionists/ DMs.

Keep watching the activity about the fraudulent election last November.

1. Michigan – The Antrim County investigation results are in and they prove massive fraud. The bulldog attorney that is pursuing that investigation despite DM threats has filed with a court seeing to EXPAND the audit. Previously the Michigan Supreme Court previously ruled that the Michigan Secretary of State exceeded her authority when she approved a variety of changes to the state’s election laws. Was the “certified” election in Michigan a fraud? YES.

2. The Arizona legislature authorized recount of 2.1 Million votes in Maricopa County, Arizona is rolling despite the DMs attempt to prevent it. I have read that the Department of Justice has 100 attorneys assigned to shut down the audit. Do you find it interesting that the DM’s do not want the election audited?

3. Apparently, Mark Zuckerberg gave $400 Million to localities for the election so long as his group could run those elections. Facebook needs regulation.

4. Lawsuits have been filed and counter filed by Mike Lindell, Sidney Powell, and Dominion (the voting machine company). Stay tuned, much more to come.

121 days into the DMs’ coup (the longest four months EVER), I am already tired of losing and exhausted with self-important politicians and bureaucrats who in the real world would be recognized as idiots. Here are some recent events that will impact our economic future:

1. The Fed says they are going to continue their Quantitative Easing (QE) or another 2+ years. The stock market has realized that inflation is here. The Fed knows any reduction in QE will mean higher interest rates. Higher interest rates mean a slower real estate market and ultimately lower prices for real estate and financial assets.

2. It was reported on Wednesday that the annual inflation rate for April was 4.2%. As the rate of inflation continues to increase, the financial markets will raise interest rates faster than The Fed anticipates or force The Fed to greatly expand their QE. Watch the 10-year Treasury. Without QE, interest rates would be higher today. Various sources estimate that by the end of 2021 the 10-year Treasury will be 2.5% to 3.0% and mortgage rates will increase to 4.0% to 4.5%. Those may be low.

3. When Bubbles burst, shortage becomes surplus overnight. Unsustainable things continue until that unpredictable moment when they stop. In a financial crisis “Cash is King”. Get prepared.

A great piece of land remains The Best investment long term unless the DMs get us to full-fledged Marxism. Capitalism builds wealth, Marxism/Socialism consumes it in self destruction. Pray for a return to honest elections in the USA. God is in control. Men make plans, but God ALWAYS wins.

“Conduct yourselves honorably among the Gentiles, so that, though they malign you as evildoers, they may see your honorable deeds and glorify God when he comes to judge.”

(1 Peter 2:12) New Revised Standard Version, Oxford University Press)

Stay healthy,

Ned

May 12, 2021

Copyright Massie Land Network. All rights Reserved.

[alliance-recruitment-agency-blog]

Headhunter Usa - Are You Prepared Of These Common Job Interview Questions?

I think we have all heard it - 80% of all jobs are in the unadvertised "hidden job market". What exactly does that mean and how are you break through identify these job gemstone? 

Image Source:

Usa Headhunters - Private Headhunting Services In Usa 

What if you do not have a big track historic? What if you are an innovative company, or, you stood a past problem that has grown into resolved. Then, the method to get good people is to trade existing greatness for creative options. Willingness to give more of a free reign in their job; creativity and power in their position; is frequently an appealing trade-off for existing stability.

Image Source:

Headhunters In Usa - How To Improve At Usa In 60 Minutes  

Getting rich begins with excelling inside your career. There's no less difficult to do than to settle accompanying a company that may pay less at first, but will allow you confidence in your skills via feeding you jobs and tasks that may possibly help flourish your work.

Video Source: 

Headhunters For Usa - The 17 Worst Things About Usa  

Search firms and staffing agencies both represent sure their new recruiters were successful in a previous six weeks, if they wanted!

Hire Headhunters Usa -  14 Brilliant Ways To Use Usa

So let's they? One reason is: as they keep pushing 'bodies' through their revolving door, those 'bodies' surface and interview many job seekers. And even though the new recruiters often leave before they've had time to use their efforts, the staffing agency profits from their work in progress. The company is within a position to place brand new candidates into positions, temporary or permanent, and a different cycle opens.

Good headhunter usa firms will pay significant Headhunter Usa time helping clientele reach clarity on why they require a certain position, how that position helps their business, what it will take to do the role as well as how success can concretely scored. At Quorum, we view this simply because the foundation of any engagement. Over the course of any search assignment, quality search consultants will shift their focus to the candidates and what they require in a position. It is at this point that the magic Genie Questions gets inhibited. Our view is that from an option side, we all in the company of dreams, aspirations and ambitions.

Look in the city assuring. Is the city or state somewhere you ought to relocate that would? If not, you might consider the use position. Does the position include moving about? Are you okay with traveling for your Headhunter In Usa targeted job? Is housing different in fresh state? Can you get on the current housing? Would you be willing to uproot yourself and your family for work located far?

Official Recruiters give a support of a charge paid for the business customer who's looking for an unmistakable individual with ranges of abilities one of a kind into the customer. The customer pays a genuinely substantial expense, for the most part around 20 to 30% of buyers years' wages for the position he/she is enlisting for. Usually give better the pay and additionally progressively special a position is to fill the higher the rate expense will twist up. 

At that point, an individual land a position, you should buckle down at of which. Dale Winston CEO of Battalia Winston International, a talent scout usa firm in Oregon says, "When things are extreme, you need to attempt progressively troublesome." She encourages her customers to use 20% for a more drawn out period and exertion than their associates. Could show the start for everybody, except from individual experience, I will reveal to you it is best. In the event that you do this - we did - you'll get a notoriety for being a diligent employee, somebody that can be relied on to get. Furthermore, with that comes both work in this dubious monetary framework and fast track to having advanced.  

In the wake of zoning in on who you have to contact, presently construct affinity. Tail them on LinkedIn and Tweeting. Pursue the organization too you can remain side by side of any important exercises. In the event that they have posted inquiries or answers, at that point join the dialog and gloat your mastery. Locate a similar organization pioneers on Twitter and begin taking part in esteem including discussions with these sort of. 

A completion the University of Toronto (Honors B.A), Michael started his vocation at Cintas Canada Ltd. in their Management Trainee program. To build of 3 years, he turned through different authority positions including: HR Manager, Plant Manager, Customer Service Manager and fix Sales Administrator. 

Connect by utilizing these social PC arrange. Join gatherings, begin discourses, and reach to have the capacity to contacts or gathering individuals with comparative interests. Review of Linked In Is not to latently collect as bunches of contacts as could be allowed; locally available Facebook an individual's have to feel famous. A Linked In profile can be an amazing asset inside your pursuit of employment, however just on the off chance that you apply it accurately. It's call organizing in light of current circumstances. 

Things being what they are, the reason have I gone through 50 percent my time on earth composing enrolling programming and endeavoring to assist it with being better? Since I cherish my work and the inventiveness than it and I am mindful I can offer a particular enrollment specialist a decent edge. I comprehend the selecting firm will achieve accomplishment with or without me however I can have an effect. I really appreciate adapting to effective individuals and the prizes and thankfulness mean so further to every one of us. 

What: Conference facilitated through the University of California, Hastings and the Hastings Race and Poverty Law Journal will address an assortment of issues and concerns appropriate to current remedial systems and foundations in California, and will encourage a discussion between scholastics, policymakers, and activists, on conceivable arrangements. Subjects to be examined: condemning approaches, options in contrast to condemning, jail packing, exceptional populaces in jail, the jail medicinal framework, peril, hazard and discharge and parole and reentry. Cost. 

Michael originates from Burlington, Ontario and as of now lives in downtown Toronto. His office is situated in Mississauga, Ontario alongside the Pearson Air-port.

Author Name:- Shreya Mehta 

Address:- 104 Esplanade ave 120, 

                  Pacifica, CA

Mobile No:- [phone]

[mikemortgage]

Behind the scenes: What it’s like to work inside Apple’s ‘black site’

People stand outside an Apple Inc. satellite office building in Sunnyvale, Calif.

Apple’s new campus in Cupertino, Calif., is a symbol of how the company views itself as an employer: simultaneously inspiring its workers with its magnificent scale while coddling them with its four-storey café and 100,000-square-foot fitness centre. But one group of Apple contractors finds another building, six miles away on Hammerwood Avenue in Sunnyvale, to be a more apt symbol.

This building is as bland as the main Apple campus is striking. From the outside, there appears to be a reception area, but it’s unstaffed, which makes sense given that people working in this satellite office — mostly employees of Apple contractors working on Apple Maps — use the back door. Workers say managers instructed them to walk several blocks away before calling for a ride home. Several people who worked here say it’s widely referred to within Apple as a “black site,” as in a covert ops facility.

Inside the building, say former workers, they came to expect the vending machines to be understocked, and to have to wait in line to use the men’s bathrooms. Architectural surprise and delight wasn’t a priority here; after all, the contract workers at Hammerwood almost all leave after their assignments of 12 to 15 months are up.

Inside Google's shadow workforce, the 'second-class citizens' who do all the grunt work with few rewards

Apple warns employees to stop leaking information to the media — or face potential criminal charges

‘Diversity is our strength’: Tech leaders in Canada, U.S. unite against Trump travel ban

Amazon eliminates bonuses, stock rewards for warehouse workers to help pay for wage hike

It’s not uncommon for workers not to make it that long. According to 14 current and former contractors employed by Apex Systems, a firm that staffs the building as well as other Apple mapping offices, they operated under the constant threat of termination. “It was made pretty plain to us that we were at-will employees and they would fire us at any time,” says one former Hammerwood contractor, who, like most of the workers interviewed for this story, spoke on condition of anonymity because he signed a nondisclosure agreement with Apex. “There was a culture of fear among the contractors which I got infected by and probably spread.”

Apex, not Apple, manages the workers it hires. Apple says it requires contracting firms to treat workers with “dignity and respect.” Following an inquiry from Bloomberg News, the company says, it conducted a surprise audit of the Hammerwood facility and found a work environment consistent with other Apple locations. “Like we do with other suppliers, we will work with Apex to review their management systems, including recruiting and termination protocols, to ensure the terms and conditions of employment are transparent and clearly communicated to workers in advance,” an Apple spokesperson says in a statement.

Buddy Omohundro, Apex’s chief services officer and general counsel, says in an email that his company strives to ensure it’s creating the best possible work experience. “Apex provides multiple avenues for employees to raise concerns, both directly and anonymously, and to have those concerns addressed,” he wrote.

Apex is one tiny part of a sprawling global network of staffing firms working with Apple; it is not even the only firm staffing the facility at Hammerwood Avenue. For Apple Maps alone, workers are spread across several locations in Silicon Valley, as well as in Austin, Tex.; London; the Czech Republic; and India, according to people who worked on the project. The operation involves thousands of contractors. At Hammerwood, the population has exceeded 250 at times, although the number fluctuates and Apple declined to give a current count.

Places like Hammerwood undermine the mythology of Silicon Valley as a kind of industrial utopia where talented people work themselves to the bone in exchange for outsize salaries and stock options. A common perception in the Bay Area is that its only serious tech-labour issue is the high cost of living driven by the industry’s obscene salaries. But many of the poorer residents work in tech, too. For decades, contractors and other contingent workers have served meals, driven buses and cleaned toilets at tech campuses. They’ve also built circuit boards and written and tested software, all in exchange for hourly wages and little or no job security.

In different forms, temporary labour as an alternative to full-time employment has grown across the U.S. economy. Companies in many industries now use staffing firms to handle work once done by full-time workers. The technology industry offers one of the starkest examples of how the groups’ fortunes have diverged. While companies aren’t required to disclose the sizes of their contingent workforces, there’s ample evidence that tech companies use large numbers of contractors and temps. Last year, Bloomberg News reported that direct employees at Alphabet Inc.’s Google accounted for less than half its workforce.

Google employees walk off the job to protest the company’s lenient treatment of executives accused of sexual misconduct on Nov. 1, 2018.

The treatment of these workers is emerging alongside sexual harassment and military contracting as a principal target of the wave of tech worker activism that’s been building over the past two years. When Google employees staged a walkout last November, many contingent workers didn’t learn about it in advance because they don’t have access to internal mailing lists. A month later, Googlers sent an open letter to the company’s management demanding better working conditions for temporary workers, vendors and contractors.

The Apple Maps operations staffed by Apex provide a dim view of contract work, according to current and former Apex workers. Some took jobs there with the hope of landing full-time work at Apple — a possibility they said Apex played up —only to find the chances were small. As Apple has faced headwinds in recent months, it has further reduced the practice of converting any contract workers to full-time positions, according to a person familiar with Apple’s operations.

Other Apex workers took the job just to put Apple on their resume. Even that benefit was tenuous. Apex managers initially distributed specific wording they could include on their LinkedIn profiles referring to their employer as Apple, via Apex Systems. Last summer, Apex said they had to remove the word “Apple,” describing their employer only as “A Major Tech Company Via Apex Systems,” according to two former employees.

The restrictions were just one of many reminders of the contractors’ inferior status, right down to the apple design on their ID badges. For direct employees, the apples were multi-colored; contractors got what one described as “sad grey.” It’s common for companies to distribute different badges to contractors, a practice that discontented workers across the industry have seized on as evidence of a caste system. Amber Lutsko, who worked for Apple through Apex in 2017 and 2018, described an opening-day pep talk that aimed to make her feel both honored and excluded. “‘You work at Apple now! You have made it!'” she recalls being told. “‘You’re not allowed to use the gym.'”

A person walks toward the Sunnyvale office building said to be an Apple satellite office.

The companies of Silicon Valley have created vast fortunes with far fewer employees than the corporate behemoths that came before them. In part, this is because you can replicate software infinitely in a way you can’t with, say, a Model T. But the tech industry was also an early adopter of offloading core functions to contract workers. Tech was quick to embrace contractors because of rapid advancements requiring constant adjustments in the composition of the workforce, according to Louis Hyman, author of the 2018 book “Temp.” All those changes helped nurture Silicon Valley’s ideology of flexibility and speed, first in hardware, then in software and business operations. Hyman quotes a 1993 issue of Apple’s internal magazine that describes the transition away from direct employees to contractors and outsourcing firms as both a “predictable evolution” and “the future.”

Conflict is inevitable in a two-tiered workforce. As far back as the 1990s, Microsoft Corp. contractors challenged their employment status in court and attempted to unionize. In 2014 a group of Microsoft bug-testers won the right to bargain with their employer, a staffing agency called Lionbridge Technologies Inc. Within a few years, Lionsbridge had eliminated all their jobs.

Apple, which has about 130,000 full-time employees, also accepts workers from about three dozen staffing firms, according to OnContracting, a website providing market information to staffing companies. Contracting firms work on iTunes and server infrastructure, handle customer support, and select articles for Apple News. Apex, the largest division of ASGN, a staffing company based in suburban Los Angeles, has provided Apple with a steady stream of mapping technicians, whose jobs consist of checking to make sure that Apple’s software is drawing roads in the right places, or responding to reports of inaccuracies in existing maps.

They’re largely in their early- to mid-20s, and have often just graduated from college. Wages are generally about US$25 an hour, which some workers consider generous and others see as stingy. According to the Bureau of Labor Statistics, the 2017 median hourly wage for mapping technicians nationwide was $20.84, while the median per-hour rate for the same jobs in California was $30.61.

Apex employees have access to health insurance, although the premiums are high enough that some people opt not to take it. Because the workforce is young, Apex workers often stay on their parents’ health insurance.

Apex has also suddenly changed aspects of employment. In November, it cut the maximum amount of paid sick time employees could take annually from 48 hours to 24 hours, saying the policy would go into effect in two days, according to two current employees and an internal email viewed by Bloomberg. The email, which Apex workers received on a Thursday afternoon, inspired a rare moment of collective action. A group of over a dozen workers said they had suddenly fallen ill, and left, according to one current Apex employee who participated in the protest.

“At all times, Apex has provided as much paid sick leave as required by applicable law,” says Omohundro, adding that the company worked to find exceptions in individual cases.

Many Apex employees first heard about the company through LinkedIn. The company trawls the website for people with proficiency in skills for mapmaking like geographic information systems or geography, then messages them repeatedly. Lutsko had worked as an archaeologist and was between jobs in 2017 when, as she describes it, she basically gave in. “They’re pretty aggressive, so it was easy to take the job,” she says.

At the beginning of the interview process, Apex doesn’t mention the company where people will work. But the revelation can tip wavering candidates over the edge. “They said it was with Apple — they were super hush-hush originally — and I was like, ‘Oh my God!’,” says a former Apex worker who started in 2017. “‘That will be on my resume? Bang!'”

The secrecy just made the job seem sexier. Many Apex workers assumed discretion was required because Hammerwood had some connection to self-driving cars. Their own work turned out to be drudgery. Still, they gossiped about the mysterious group of direct Apple employees who also worked on the site. They never knew for sure what those people were up to, since they say managers at Apex kept them from communicating with Apple employees unless it was necessary to do their immediate jobs. One former Apex worker says the contractors weren’t allowed to use the bathrooms on the direct employees’ side of the building.

Complaints about the bathrooms were common. Lines formed outside the men’s rooms, especially around lunchtime, according to former employees. (Because the workforce was predominantly male, the women’s rooms had ample capacity.) Anonymous complaints about inadequate facilities were scrawled on white boards around the office. Twice in 2017, Hammerwood workers filed complaints against Apple with the state’s Occupational Safety and Health Administration, Cal/OSHA. Apple told Cal/OSHA it had examined the situation and determined it was in compliance with the law. There was no mention of Apex workers being discouraged from using certain bathrooms, according to records obtained by Bloomberg News through a public records request. The agency did not pursue the issue.

The working environment was uncomfortable in other ways, according to current and former contractors. Apex managers sometimes broke up unauthorized water-cooler socializing. Several workers say their managers would get notifications if their workstations were idle for too long. “Being monitored like that is super dehumanizing and terrifying,” says one former Apex mapping technician.

If Apex seemed not to trust its workers, the feeling was mutual. They described a hiring process that was misleading in several ways. For one, Apex failed to explain the one-year assignments started with several weeks of training followed by a test, many say. Anyone who didn’t pass was terminated immediately. The company recruited nationwide, so some workers showed up in California, signed leases in one of the most expensive housing markets in the country, and lost their only source of income within a matter of weeks.

Apple’s 175-acre Cupertino, Calif. headquarters.

There are no reliable numbers on how common such firings were; Omohundro says the “vast majority” of employees complete their assignments. But they loomed large even for those who passed the test. Lutsko says watching colleagues suddenly lose their jobs soured her on her new employer. “I couldn’t handle the arbitrariness of everything,” she says. “The starry-eyed kids straight off the bus from Iowa thinking they’d made it in Silicon Valley straight out of college. The bait-and-switch. The ‘Oh you didn’t make it through training, please give us your badge now.'”

Lutsko quit before her contract was up. The LinkedIn messages from Apex recruiters persisted. This was common. Two people who Apex had fired said the company periodically pitches them on jobs. “You got rid of me because of my quote-unquote performance, and every three months I get these emails,” says one of them. “It’s insulting, honestly.”

Like any group of people in shared circumstance, workers at Hammerwood bonded. Several former contractors say it was fun to be around with people their own age, and say the odd atmosphere only made them closer. Because many of them were young, new to the area, and not making enough money to live on their own, they ended up pooling resources to rent apartments or houses nearby.

Many people simply moved to similar contracting jobs with other tech firms once their positions at Apple end, so their homes ended up having a mixture of Facebook, Google and Uber contractors. Several people described the geographic information systems contracting workforce almost as if it were a resource the big tech companies shared. People who left Apple would join the GIS staff at another company and find it was staffed primarily by Apex veterans.

Those who left Apple often say their lives improved. Facebook’s management put signs up around campus reading “Contractors Are People Too,” and contingent workers participated in on-campus arts and crafts activities. Google paid more than competitors and let everyone use the gym, says Nick Wilson, who worked at Apple through Apex, then worked at Facebook, and is now a contractor doing mapping work at Google.

Moving between companies didn���t feel like advancement, says Wilson. “None of the skills I learned at Apple could be carried over,” he says, adding that his managers were indifferent to any attempts by employees to distinguish themselves. “There were many people who took initiative and made things, increased the efficiency. They weren’t rewarded in any way,” he says. “There were people who had abandoned any hope. They’d come in late, leave early, and just do nothing all day. They were treated the same as everyone else.” (Both Lutsko and Wilson declined to discuss the exact nature of their jobs or the building at which they worked, citing their nondisclosure agreements.)

A man uses his security pass to open a door to the non-descript facility said to be an Apple satellite office.

The mood at Hammerwood dimmed late last year, after the changes in benefits and after Apex suddenly fired about two dozen people, according to two current Apex employees. One described the workplace as depressing and quiet, with everyone on edge. “I’m afraid of being too social because they might see that as not working hard enough,” he says. “Apex handles all terminations in a sensitive and confidential manner,” says Omohundro. “The company does not share the details of employee terminations, regardless of whether they are for cause or not for cause.”

Activists associated with the burgeoning labour movement in the tech industry say the contracting workforce is ripe for organization, but acknowledge it’s been challenging to organize white-collar workers. “It’s a new concept,” says Yana Calou, an organizer at Coworker.org. Information workers have been more reticent than security guards and cafeteria workers to confront tech companies because they’re angling for full-time work, says Calou. “I think there’s the tiny idea of, ‘I’ll be the exception that squeezes through.’ ”

That feeling eventually wears off. One former Apex worker, a 32-year-old who lives in the maid’s quarters of a house with eight roommates, says years of uncertainty have left him worn out. “How are you supposed to plan for your future if your job has an expiration date?” he says. He’s a California native who moved to San Francisco over a decade ago, got a master’s degree, and internalized Silicon Valley’s brand of optimism. But that evaporated at Apple’s so-called black site. “It sounds good when you say you work at Apple, but when you’re not being paid the same amount, and you’re not treated the same way, it gets old quickly,” he says. “I don’t see why they don’t just hire someone and give them a stake in the company.”

— With assistance from Josh Eidelson and Mark Gurman

Bloomberg.com

from Financial Post http://bit.ly/2DvalxL via IFTTT Blogger Mortgage Tumblr Mortgage Evernote Mortgage Wordpress Mortgage href="https://www.diigo.com/user/gelsi11">Diigo Mortgage

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How content marketing agencies can be more effective than hiring in-house

Hopefully it’s pretty obvious that we are a content marketing agency, but just in case it isn’t, we are. So, it’s tricky to be objective when it comes to this in-house versus outsourcing debate. Instead of trying to do that, we’re going to go ahead and make the case for agencies like ours.

According to the Content Marketing Institute (CMI), 59 per cent of Australian marketers outsource at least one element of their content marketing strategy. That stat chimes with an increasingly common theme for us: in-house content marketing teams looking for help with particular campaigns or tactics. What they need is topping up or filling in the gaps.

But the flipside of that stat is that 41 per cent of marketers don’t need any external help. They’re able to meet all of their content marketing needs with their internal teams. The challenge for agencies here isn’t convincing brands to outsource everything or bashing in-house teams by painting them as an inferior option.

Instead, we need to demonstrate that we have the ideas, flexibility and skills to complement what in-house teams do. That means being able to give them what they want when they ask for help. But it also means showing them compelling new opportunities that they might not yet have thought of.

In this post, we’ll highlight some of the areas where we believe content marketing agencies can add real value to in-house teams. But let’s start with outlining the range of different skills involved in creating and executing modern content marketing campaigns so we all know what we’re talking about.

10 essential skills for content marketing success

via GIPHY

Content marketing campaigns are about a lot more than writing blogs. Here are 10 skills you should have to hand if you want to beat the competition and smash your ROI targets:

Strategy and Planning: Content marketing campaigns start with a good understanding of your target audience. For that you want someone who can create user personas that define who you’re targeting, what they want from you and what actions you want them to take. From there you can decide your primary and secondary conversion goals for your content marketing campaign and have a clear idea of how you’ll measure success.

UX: Expertise in user experience (UX) has become part of the core content marketing skill set in recent years. You will want your content to be presented in an accessible and engaging format so that you can extract the maximum value from it. Good UX makes it more likely that users will enjoy your content and that you’ll drive more conversions from it.  

SEO: Analysing your site and comparing it to best-practice SEO and to what your competitors are doing requires an SEO specialist or at least a strategist with strong SEO credentials. But you also want your writers to have a good understanding of how search works. Blogs and landing pages flow a lot better when the writer isn’t just following someone else’s instructions.   

Writing: Content marketing campaigns almost always involve some writing. But writing snappy ad copy and writing a technical whitepaper are very different. A lot of campaigns need contributions from more than one writer.

Design: A challenge for all content marketing campaigns – whoever is in charge – is finding ways to set your content apart from the competition. Access to a graphic designer is a good way to put your brand’s unique look and feel on the content you create, whether that’s on your website, on social media or in your emails. Designers also give you opportunities to recycle your best content ideas into new formats.  

Web: Your UX and SEO analysis won’t do you any good sitting in a slide deck. The recommendations need to be implemented so you can show your content in the best possible light and make sure the right people get to see it. A lot of marketers can handle the basics of a website CMS like publishing a blog post or changing a landing page template. But at some point you’ll need a proper web developer to implement your ideas.

Video: As with graphic design, videos are a chance to separate your content from what your competitors are doing. Video is getting cheaper and easier to make all the time, but creating really valuable and reusable video assets requires more than a smartphone app.

Social Media: We have a rule that we never like to rely on one channel to get our content seen. But while anyone can post on social media it’s really a thorough understanding of the ad products that makes the difference these days. Organic reach on most social media sites is increasingly limited, making ad spend essential for getting the right eyeballs on to your content.

Google Ads: As with social media campaigns, anyone can do Google Ads, but not everyone knows how to do it well. And if you’re spending more than a few hundred dollars a month on your ads that knowledge can make a big difference to your ROI.

Email and Marketing Automation: Content marketing without marketing automation is like getting dressed up in your glass slippers and magic party frock, but deciding to give the ball a miss and stay home. If you want to get real value out of marketing automation, you’ll need lots of good content but also someone who’s comfortable with your chosen platform.

10 ways content marketing agencies can be more effective than hiring in-house

via GIPHY

So, no in-house bashing but here are our 10 ways that content marketing agencies can be more effective than doing it all on your own:

1. Expert sharing

We’ve led with this one because we work with a lot of mid-sized organisations that would never need a full-time person in most of the disciplines we listed in the previous section. Using a content marketing agency is a bit like a timeshare in that regard: you don’t need and can’t afford to live in that fancy villa. But staying there for two weeks every summer makes for a great holiday and fits your budget.

UX analysis of your website might help find ways to improve conversion. But that doesn’t mean you want a UX analyst on your payroll, occupying space in your office and complaining about their squeaky chair. Of course passing on the hassle, risk and management overhead to your agency will be reflected in their fee.

2. Good versus great

This one is also about expertise. A lot of the skills you need for a content marketing campaign are on a broad spectrum. Let’s take writing, for example. It should be easy enough to find someone on your marketing team who can get their head around your brand voice and smash out a half decent blog. But that’s not the same as a professionally trained writer who knows how to use source material properly, understands SEO and can write in different registers. An agency should be able to give you access to genuine specialists in each field.

3. Fresh eyes

A trap that a lot of brands fall into is running campaigns that appeal to them rather than to their audience. In-house teams that live and breathe one business every day can sometimes struggle to put themselves in their customer’s shoes. An agency is a fresh pair of eyes. They can look at business from the outside and break through some of the group-think that pervades when the same people talk about the same issues over an extended period of time.

4. Single focus

We’ve lost count of the number clients and prospects who were supposed to be running their own content marketing campaigns but need our help because they’ve been given too many other things to do. One of the temptations, especially for smaller brands, is to prioritise other things over updating the blog or creating new high value assets for social media.

5. Accountability

It would be unfair to say that in-house teams don’t have to answer for their results. True, some in-house teams get an easy ride on ROI, but so do some agencies. The big difference though is that if you’re unhappy with the results, changing your in-house team is more difficult than changing your agency. If you’ve chosen well, your agency will a) know that and work harder to avoid losing your business; and b) offer flexible enough terms that you’re not tied in if you’re not happy with the results.

6. New products

As part of the effort to stay relevant and retain clients, content marketing agencies need active product dev. That’s not to say in-house teams can’t come up with new ideas and tactics. But client relationships for agencies are a constant cycle of pitch, convince, prove, repeat. Getting access to these new products can be a real advantage when it comes to staying ahead of the competition.

7. Stability

This might seem like an odd one to put in a pro-agency list. You would probably think that in-house is the more stable option. After all, we’re talking about permanent hires sitting in your office, not an agency on a temporary contract.

But in our experience, in-house marketing teams often have high staff turnover. A lot of marketing jobs are entry level, meaning people move on after 12-18 months. Unless you have a big, growing team, chances are they’ll move on to another company. We’ve plenty of client relationships that have lasted longer than multiple iterations of in-house teams.

8. Ebbs and flows

We already talked about the flexibility you get with a content marketing agency, but don’t feel short-changed by us revisiting the point. This is different enough to warrant its own entry. We find the most effective way to do content marketing is campaign-to-campaign. You set some goals, build a strategy, execute that strategy, analyse the results and then go again.

Content marketing agencies are better equipped to deal with this feast-or-famine approach. If you’re relying solely on your own people then you can sometimes find they’re massively over-worked during a campaign and then kicking their heels while you gear up for the next one.

9. Fresh faces

Like any marketing campaign, sometimes content marketing needs a reboot. Changing the people can be a good way to hit the reset button. If you’re using a content marketing agency, that doesn’t mean you have to fire your agency and hire a new one. You could just get some of the people working on your account changed.

Perhaps you want some new, more radical ideas from a new strategist. Or maybe the writing has gone a bit stale and you want to rotate your bloggers. An agency should be able to accommodate those sorts of requests and action them quickly. Changing up people on your in-house team is trickier, unless you have a big team with multiple people in each role.

10. Upskilling

Our last point assumes you’re doing what most brands do: some hybrid between all in-house and over-reliance on an external partner. Ideally you have enough expertise in-house to choose a good content marketing agency and keep them honest.

But you should also learn from your content marketing agency. They should be able to do things you can’t do internally and they should also help you understand your audience, your brand and your options when it comes to content marketing tactics. That way you get the best of both worlds: access to high calibre, external expertise – and more knowledgeable, more capable employees.

from http://bit.ly/2TiNpsp

#content marketing

[she-willnotfall]

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User-generated content like reviews assist SEO through SMO, because this often comes in the type of social shares, likes, or even commenting, or common threads such as hashtags that point back in the direction of a brand. Local SEARCH ENGINE OPTIMIZATION services offer a very focused online marketing approach, (it's not really like dropping off brochures upon front-porch steps or paying for a good ad in a local newspapers that could or may not really be seen by a probable client that is actually fascinated in your products or services). All of us wished to look at a massive group that included businesses of almost all sizes and in all sectors so we could really notice how SEO traffic increased whenever the only common denominator was including reviews to their site. In truth, this is area of the SEO technique we have used to gradually grow our organic traffic throughout the last 12 months right here at SnapApp: #3. Mobile may account for 72% of ALL OF US digital ad spend by 2019. This workshop is definitely designed to help business proprietors implement Digital Marketing techniques regarding their business including social mass media, organic SEO as well since paid channels. The Beginner's Guide in order to SEO continues to be go through over 3 million times plus offers comprehensive information you require to get on the road to professional quality Search Motor Optimization, or SEO. Whether it's using web analytics for carrying out research or even conversion tools that monitor plus report the usage of essential keywords, SEO agencies know exactly how and where you can obtain the information they need in order to save time furthermore decrease your in-house price. Right now there is probably no more simple strategy for SEO than the particular integration of internal links straight into your site - it is definitely an easy way to improve traffic to individual pages, SEARCH ENGINE OPTIMIZATION Consult says. SEO SERVICES Right now there are a number of SEARCH ENGINE OPTIMIZATION services which can help enhance the organic search engine search positions of a website. SEO focuses upon rankings in the organic (non-paid) search results. SEO hence helps you get traffic coming from search engines. With Ahrefs, a great starting place for keyword research intended for SEO is the Keywords Explorer tool. Topics: SEO, backlink, articles marketing, social media marketing plus advertising, analytics, and more. 60+ sessions on hot topics, good results stories and strategies in SEARCH ENGINE OPTIMISATION, SEA, PPC, Social Media, On-line Marketing and SMX Future Observe. 2018 (I believe) will be a lot associated with catch up on current SEARCH ENGINE OPTIMIZATION themes, with the biggest trends” occurring around voice queries to look results. Therefore, SEOmonitor tracks all of the related data that could influence SEARCH ENGINE OPTIMIZATION performance and displays it within the Keyword Events Timeline. If you forget that will quality content is a best priority, then you can definitely forget about having an SEARCH ENGINE OPTIMIZATION strategy. The particular way we asking the device is different from person in order to person. therefore, optimizing your internet site 100% mobile friendly to complete cellular voice search is very essential to SEO 2019. I actually am just newbie and significantly i do get frustrated whenever articles doesn't rank on best or near top, but individuals like you and many various other also inspire me to never ever give up. There are many points that i wasn't recognized up to now but give thanks to to you, you are usually make us learn important items about seo. Our six experts discuss their favorite SEO tips in addition to tactics for building big site visitors in 2018. Yes, we all know it's still June plus we know it's only 2018 but if you haven't began planning and researching key tendencies which will affect you SEARCH ENGINE OPTIMIZATION in 2019 you could currently be falling behind. We furthermore take a look at just how new technologies like AI plus Voice search will begin in order to impact more on SEO since we move nearer to 2019 and beyond. Whenever every nation across the entire world is busy in making their particular due contribution within the growth sector in their own method by taking the route associated with SEO service and online marketing and advertising, Singapore cannot stop stand nevertheless in one point. By 2019, articles marketing is set to turn out to be an industry worth $300 billion dollars. Off page SEO pertains to the strategies performed further than your website that can end up being used to improve your research engine rankings. Due in order to the success of inbound advertising and SEO, more marketers are usually dedicated to improving their rank over other tactics. The best way to focus on these customers is by delivering high-quality SEO content that offers genuine and useful information toward the readers. Another method provides a different page based upon whether the page is getting requested with a human guest or a search engine, the strategy known as cloaking One more category sometimes used is gray hat SEO This is within between black hat and whitened hat approaches, where the strategies employed avoid the site getting penalized, but do not behave in producing the best articles for users. You discuss core SEARCH ENGINE OPTIMIZATION strategies and tactics used in order to drive more organic search network marketing leads to a specific website or even set of websites, as properly as tactics to avoid in order to prevent penalization from search motors. SEARCH ENGINE OPTIMIZATION Smart links allows you in order to specify a word, like 'SEO' and then link it in order to a post on your web site. It's great for SEARCH ENGINE OPTIMIZATION to feed the search motors a good amount of keyword-rich links. Sites making use of organic SEO in the strict sense is going to become much like organisms, meaning these people will grow, expand and adjust over time according to readers' desires. No matter the market, the age of business, or even status of competitors, every company should at least implement fundamental SEO strategies to help their own offerings get found on Search engines. So your SEO if your own thinking mobile, needs to become either responsive or app-store technique with the right dimensions, style, user-friendly, UX experience. Dark hat SEO methods, such because the use of keyword filling and link farming, can furthermore boost organic SEO. SEO is usually important in every area associated with advertising, marketing, design, optimization, video clip, content, mobile and e-commerce, regarding without SEO all is untuned in need of synchronization, as an orchestra of musicians without a good experienced conductor. Unfortunately, 95% of links through SEO link building never provide a single new visitor in order to your website. forty five. Use Google Analytics to calculate social SEO factors like the particular number of owned and optimistic results. The common SEO issue for e-commerce sites is that product evaluation functionality tends to rely upon AJAX, iframes, or subdomains, which usually make it very hard, or even even impossible, for search motors to suit product reviews with item pages. Local SEARCH ENGINE OPTIMIZATION is an effective way in order to market your business online. Regarding more on Squarespace's SEO-friendly features plus how to use them, check out Increasing your site's visibility in order to search engines. For Ecommerce websites, SEO agencies can see which usually paths users take in purchase to complete a sale, just about all the way down to which usually keyword they used to research for you prior to buying. Continue to increase your SEARCH ENGINE OPTIMIZATION to develop business and drive traffic plus rank for more terms. SEO refers in order to the process of gaining a good impressive rank in search motor listings. Organic SEO will be also less costly long-term while you establish search credibility, as very long as you maintain it along with the consistent creation of high quality content and social media use. Within the 6th section of our SEO for newcomers guide, we will discuss hyperlink building - one of the particular most important aspects of research engine optimization. Search engine optimization can furthermore be known as SEO plus it is defined as the technique or procedure for customization the website within an efficient and efficient way in purchase to make a good existence on major search engines. When a person think of a white head wear you may think of the particular Kentucky Derby or perhaps a Royal Wedding ceremony but in SEO speak this means the group of methods involving the best practice, the particular ones that earn you just about all of the gold stars plus brownie points, the ones that will don't use bad manipulations to achieve traction or ranking, but individuals who do what they perform to the best of their own abilities, create wonderful content plus follow all the rules. Also, well worth bearing in mind is the fact that Google pay attention to styles and what their customers would like, if you want to keep ahead of the game plus make sure your SEO is definitely fit to get a 2019 audience, this is worth ensuring you likewise include SEO techniques that follow newer trends such as tone searching. Our own search engine optimisation (SEO) providers are designed to increase presence inside the algorithmic (natural”, organic”, or free”) search results in order to deliver high quality, targeted visitors to your site. We might suggest them as an agency for the range of digital marketing solutions from content marketing and on-page SEO. In short, we think that SEO in 2019 can have to shift focus actually more towards answering people's queries and solving people's problems. With this SEO article creating guidelines formula it pleases the particular search engines and the visitors reading the content. Search Engine Marketing Starter Guide — This guideline was written by Google and possesses many SEO best practices intended for webmasters. You will end up being introduced to the foundational components of how search engines such as google work, how the SEARCH ENGINE OPTIMIZATION landscape is promoting and exactly what you can expect in the particular future. The SISTRIX Toolbox consists associated with six modules 1) SEO, 2) Universal, 3) Links, 4) Advertisements, 5) Social and 6) Optimizer. Low-quality content can severely impact the achievements of SEO, within 2018. When your own SEO starts building strong coffee grounds, competitors can start maligning your own SEO backlinks. ” With content marketing spend anticipated to reach $300 billion by 2019, this statistic is worrisome. Now the electronic marketing companies know how in order to use AI for SEO, plus in coming years AI can dominate in developing the SEARCH ENGINE OPTIMIZATION strategies of the digital advertising companies. Ray Cheselka, AdWords and SEARCH ENGINE OPTIMIZATION Manager at webFEAT Complete, the design and SEO agency, states that in 2019 search intention will continue to become even more important. Expert writers of SEO articles will certainly take the time to study the particular industry or specific niche market market. 2 tools to help with nearby SEO are BrightLocal (for rankings) and MozLocal (for local research optimization). Concerning on-page SEO best practices, I usually link out to other quality appropriate pages on other websites exactly where possible and where a human being would find it valuable. It includes a favorite Regular Table of SEO Success Factors”, a 9-chapter guide to SEARCH ENGINE OPTIMIZATION basics, and links to a few from the site's most useful blog posts. Head associated with Marketing at @impressiontalk specialising within user-centred SEO, PAGE RANK, content marketing and digital technique. Primary is definitely on inbound marketing, including every thing from SEO to social press. However, a good agency providing SEO services is definitely all about being proactive in order to keep up-to-date with the most recent search engine news and adjustments in SEO techniques. Video marketing provides new opportunities to drive even more visitors your site and enhance its SEO status. Lookup Engine Optimisation (SEO) in 2018 is really a technical, conditional and creative process to enhance the visibility associated with the website in search motors. Off-page SEO relates to the actions taken exterior of your personal website that could help boost your search engine motor rankings. Since of this insufficient visibility this can be hard to create a sound business case intended for SEO, even though it is definitely strikingly obvious of the advantages to most companies of the particular number one position on Search engines. This particular is a time-honored SEO exercise called broken link building. Positively engaging in reputation management, content material management and SEO (Search Motor Optimization) can give even the particular smallest business a chance in order to compete globally. Whether you are already adding SEO into your online marketing and advertising mix or not, you may ask yourself how aCO site stacks up against acom. With recent Google modifications, failure to look after cellular SEO could result in lookup invisibility, and mobile's bringing some other changes you'll need to become ready for.

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What's So Trendy About SEO 2019 That Everyone Went Crazy Over It?

If you are usually tired of hearing the phrase SEO (search engine optimization) probably you ought focus on SMO. Ultimately, simply by the end of 2018 or even mid-2019, we'll see a golf swing back to natural” content created by real humans who may produce valuable content that in fact provides value. Hiring experienced SEO experts can ensure that your website climbs the search engine ranks without having using any illegal practices or even short cuts that could create temporary spikes in the home page's ranking, but eventually lead in order to your website having to pay out penalties. Official Site Associated with BlowFish SEO - Professional Search Motor Optimization Services operated by Robert DiSalvo SEO Located in Hand Beach Gardens, Florida. The takeaway here will be that if you might possess LOTS of location pages providing A SINGLE business in one particular location, then those are extremely probably classed as some type of doorway pages, and most likely old-school SEO techniques for these types of type of pages will observe them classed as lower-quality : or even - spammy web pages. CRAWL this, like Google does, with (for example) Screaming Frog SEO spider, plus fix malformed links or stuff that result in server errors (500), broken links (400+) and needless redirects (300+). SEARCH ENGINE OPTIMIZATION gives you an attempt at rank for the terms which your own customers use, so you may do better business. The job of the SEARCH ENGINE OPTIMIZATION is to create high-quality articles then win the attention, the particular love as well as the particular link from a blogger or even editor. The keyword difficulty or even keyword SEO difficulty is the very useful metric for key phrase research.

Screaming Frog SEO Index tool does it to suit your needs inside a few seconds, even regarding larger websites. SEOs also used to believe that buying links was the valid method of link developing; however, Google will now punish you for buying links within an attempt to manipulate page rank. Ultimately, achievement in SEO in 2018 plus forward will depend on generating amazing content and making this as easy as possible with regard to search engines like google in order to understand exactly what that articles is all about. Answer: When you focus in SEO for voice search an individual need to create your written content around long tail keywords since people tend to use even more words in voice search. SEO is the practice associated with increasing the search engine ratings of your webpages so that will they appear higher in research results, bringing more traffic in order to your website. In the particular previous example, Bob's home web page might have the title, "Bob's Soccer Store - Soccer Shoes and boots and Equipment. " The name is the most important component of SEO, since it informs the search engine exactly exactly what the page is all regarding. 47. When creating SEO articles, keep the social layer within your mind. For those who have time to get good search engine optimisation education, after that combine this knowledge with greatest practices and you are upon your way to become a good SEO expert. 46. Use SEO practices in order to optimize your social media articles. 4. Mobile SEO plus Local Business: - As all of us mentioned before, users tend in order to search for local business upon the smartphones. SEO differs from local research engine optimization in that the particular latter is targeted on customizing a business' online presence therefore that its web pages is definitely going to be displayed simply by search engines when a consumer enters a local search with regard to its products or services. The challenge for webmasters plus SEO is that Google will not want company owners to rank regarding lots of keywords using autogenerated content especially when that creates A LOT of pages upon a website using (for instance) a list of keyword variants page-to-page. In time, the collection between social networking management, channel growth, and SEO will be considerably blurrier than it really is usually today. In 2016, SEO experts possess Blog9T determined which factors are almost all likely to affect your SEARCH ENGINE OPTIMIZATION rankings. Customers and marketers will need in order to begin implementing multiple forms associated with digital marketing tactics including compensated search, social media marketing, nearby SEO, in addition to SEARCH ENGINE OPTIMIZATION if they hope to control a given Google SERP. Before beginning with this, the SEO professionals should visit your organization and realize each and every aspect associated with your company so that they will can help your achieve your own marketing goals. What really matters in SEARCH ENGINE OPTIMIZATION in 2018 is what a person prioritise today to ensure that will in 3-6 months you may see improvements in the high quality of your organic traffic. Mobile will account for 72% of US digital ad invest by 2019. Also companies considering about getting Search engine search engine optimization services should go through these types of magazines to familiarize themselves making use of the latest trends within the particular SEO and web-based marketing market to allow them to determine the assistance offered for all of them from the selected SEO companies. Mobile SEARCH ENGINE OPTIMIZATION in 2018 will likely be all regarding Progressive Web Apps (PWAs). The term SEARCH ENGINE OPTIMIZATION also describes the making internet pages easier for internet research engine indexing software, known because "crawlers, " to find, check out, and index your internet site. I feel that technical SEARCH ENGINE OPTIMIZATION mistakes that affect crawl spending budget - and also pollute Search engines with non-SEO-friendly content such because social landing pages, WordPress mass media archives, offer pages and cloned e-commerce product pages - will certainly have an even more detrimental effect upon sites moving forward. Effective SEO lets you enhance your web​site to exhibit up within search engines. All of us will get into how for you to pick the best keywords intended for your business later in this particular SEO guide, but it perfect you to know how for you to use them, as they are usually referenced throughout this section. Although meta descriptions are not a new ranking factor for search machines, they do hold value with regard to your website and are portion of your SEO presence. Let us speak a bit as to exactly what SEO is before we enter into the SEO article writing suggestions for people who may end up being new or do not very understand it. SEO stands intended for Seo. We all desired to look at a massive group that included businesses of almost all sizes and in all industrial sectors so we could really notice how SEO traffic increased whenever the only common denominator was including reviews to their site. In reality, this is section of the SEO technique we have used to continuously grow our organic traffic throughout the last 12 months right here at SnapApp: #3. Mobile may account for 72% of ALL OF US digital ad spend by 2019. This workshop will be designed to help business proprietors implement Digital Marketing techniques intended for their business including social mass media, organic SEO as well because paid channels. The Beginner's Guide in order to SEO continues to be examine over 3 million times plus offers comprehensive information you require to get on the road to professional quality Search Motor Optimization, or SEO. Whether it's using web analytics for carrying out research or even conversion tools that monitor plus report the usage of essential keywords, SEO agencies know just how and where you can obtain the information they need in order to save time furthermore decrease your in-house price. Right now there is probably no more fundamental strategy for SEO than the particular integration of internal links straight into your site - it is usually an easy way to enhance traffic to individual pages, SEARCH ENGINE OPTIMIZATION Consult says. SEO SERVICES Presently there are a number of SEARCH ENGINE OPTIMIZATION services which can help enhance the organic search engine search positions of a website. SEO specialists started in order to abuse PageRank in order in order to boost the rankings. Now could be a great time to take a nearer take a look at SEARCH ENGINE OPTIMIZATION marketing information because search is getting even worse for all those types of B2B plus B2C businesses. SEO marketers plus writers typically come up along with different kinds of content in order to place the necessary keywords within. These are some of the particular most used types, and every one helps to lead to the level of variety in conditions of website content. Certain black hat SEARCH ENGINE OPTIMIZATION techniques, such as keyword filling, are believed to be the SEARCH ENGINE OPTIMIZATION equivalent of spamming, and lookup engines will penalize them. Internet marketing is exclusively driven by SEO or research How SEO 2019 Is Going To Change Your Business Strategies engine optimization. Others are usually simply traditional PR firms who else have learned SEO as nicely as the value of hyperlinks. Here's a cliche among electronic marketers: Search engine optimization (SEO) isn't what used to end up being. Google announced that will they released several minor enhancements over the period of the particular time of about a 7 days and after analysis, experts inside the SEO industry concluded that will the updates were the outcome of keyword permutations and web site using doorway pages. SEO, or Search Motor Optimization, means setting up your own website and content to show up through online search results. People who else want to take their company to some new height plus generally and mostly believe within the way of SEO advertising. Here's a true statement a person hear as often: Your SEARCH ENGINE OPTIMIZATION technique for 2018 shouldn't concentrate on keywords. (1888PressRelease) Packet Marketing, a Boston-based, full-service SEARCH ENGINE OPTIMIZATION and search engine marketing techniques firm today announces they have been positioned as the number five SEARCH ENGINE OPTIMIZATION firm in the 2010 Advertising World Top ten SEO Business Award initiative. According to Forrester Study, the number of global mobile phone subscribers is expected to achieve 3. 5 billion by 2019, crossing the 50% mark with regard to smartphone penetration by 2018, plus reaching 59% by 2019. On-page SEARCH ENGINE OPTIMIZATION ensures that your site can be read by both possible customers and search engine programs. In 2019, voice-search will end up being the dominant way that individuals search. But SEO is all regarding the organic” rankings, which show up in the middle of the particular search results page. The most important SEARCH ENGINE OPTIMIZATION factor for creating high-quality content material is doing good keyword analysis. Formula changes in 2018 seem in order to centre on reducing the efficiency of old-school SEO techniques, along with the May 2015 Google ‘Quality' criteria update bruisingly familiar. Keep in mind in SEO article writing suggestions you keywords have to create sense too. Domain Authority within SEO is a rank that will measures how popular and reliable search engines call at your own website. If the terms you happen to be hoping to rank with regard to don't show on the page, this will be much more difficult to achieve your goals : making on-page optimization a important part of most SEO advertisments. It helps your SEO attempts to ensure that your keywords and phrases are added to the destinazione description and it will offer you a ranking boost in the event that your specific terms are apparent in this area. Moreover, a Google Penguin update drastically changed the function of backlinks on SEO, generating it more difficult to obtain link juice to a internet site. Gone are the times of traditional SEO techniques, on the internet content is changing. The cognitiveSEO Rank System offers accurate country, language plus city precision for all your own tracked keywords. Even if your URLs usually are pretty, ” if you avoid feel as though they're adversely impacting users and your company in general, don't change all of them to be more keyword concentrated for better SEO. ” In case you do need to alter your URL structure, make certain to utilize the proper (301 permanent) type of redirect. In this particular post, we've broken down the particular very best SEO techniques to assist you skyrocket your rankings plus boost your number of regular visitors. An accessible URL is definitely an important SEO ranking aspect. Heidi Cohen: To increase 2018 SEO results, marketers will proceed moving away from disposable, as soon as and done content. They concentrate on SEO Internet marketing targets and provide top search motor rank like Google and Askjeeve. Collectively, these developments are plus can continue to have the dramatic impact on the method in which we search optimize our websites in 2019 plus form the core of our own newest SEO 2019 update briefing.

A greater number associated with people will stick to tone of voice search, so SEO specialists will certainly need to adjust to this particular relatively new kind of lookup. Seo or SEO will be a powerful method to generate targeted traffic to your site and hopefully increase your bottom level line. Whilst many marketing tactics rely upon you reaching out to your own audience, SEO gives you the particular power to achieve people whenever they are actively searching away information related to your providers and products. White colored hat SEOs the actual suggestions of Google and other lookup engines like google. As Google's search engine outcomes become increasingly monetized and some other platforms such as Amazon plus YouTube gain more SoV plus search volume, I think jooxie is overdue for the focus associated with SEO to shift far through Google. Traditional SEO is usually focused on building (keyword relevant) links and (keyword relevant) content material. The main reason these kinds of are sometimes misunderstood is because there are a whole Internet underbelly of alleged SEO companies that you may pay to link to your own site on their networks associated with low-quality articles. However, before we obtain to our main event, I actually must note that after the 2017 edition of SEO styles launched last year on Research Engine Journal, we heard the couple of complaints about simply how long it was. After that your boss tells you if you're accountable for search engine optimisation (SEO), too. Michael jordan Harling, SEO Specialist at Roman Blinds Direct, agrees with the particular consensus that voice search can be the trend in 2019.

Without the doubt, one of the greatest trends that has already started to take place and may continue well into 2018 could be the consolidation of niche MarTech gamers by larger content cloud suppliers, with the role and significance of SEO increasing significantly all through this transformation. SEO Internet marketing offers major components, which develop the particular website traffic, and top research engine rankings. SEO is brief for Seo, and there is usually nothing really mystical about this particular. You might have heard the lot about SEO and just how it works, but basically exactly what is a measurable, repeatable procedure which is used to send out signals to search engines that will the pages are worth displaying in Google's index. Topic clusters possess been lauded because the future associated with SEO and content strategy, yet are widely underreported on (so now's the time to hit! ) 93% of B2B companies use content marketing. Teresa Walsh, Marketing Professional at automobile site, Cazana, forecasts that hyper organic targeting will probably increase its importance in 2019 with more location search plus more voice search. We get to the particular bottom of on-page SEO issues in order for search motors to clearly see what your own website is all about. SEO requires you to continuously become a student because of just how quickly the algorithms of research engine companies change. Google's punishing methods probably class pages as some thing akin to a poor UX if they meet certain detectable criteria e. g. lack associated with reputation or old-school SEO stuff such as keyword stuffing a site.

Ranking elements can be divided into on-page SEO factors (including technical SEO) and link building or off-page SEO factors. Take the 10 pillar subjects you came up with within Step one and create the web page for each 1 which outlines the topic with a high level - making use of the long-tail keywords you emerged plan for each cluster within Step 2. A pillar web page on SEO, for instance, may describe SEO in brief areas that introduce keyword research, picture optimization, SEO strategy, and various other subtopics as they are recognized. On our blog we all chronicle current trends in on the web marketing and SEO and provide interesting studies, statistics and developments. Increased site usability - Within an effort to make your own site easier to navigate intended for the search engines, SEO concurrently helps to make your internet site more navigable for users mainly because well. You are capable to host your video upon YouTube for that foundational SEO greatest practices, but link and focus on the embedded video on your own own website. Image SEO is actually a crucial part of SEARCH ENGINE OPTIMIZATION different types of websites. Max DesMarais is definitely an SEO as well as PPC Specialist for Vital, a new Digital Marketing & PPC company that specializes in PPC managing services. But this also has an incredible roundabout benefit to your bottom collection: boosting your search engine optimisation (SEO). It may be the circumstance (and I surmise this) that this introduction of a certain SEARCH ENGINE OPTIMIZATION technique initially artificially raised your own rankings for the pages within a way that Google's methods tend not to approve of, and as soon as that is actually spread out all through your site, traffic starts in order to deteriorate or is slammed inside a future algorithm update. User-generated content racks up serious SEARCH ENGINE OPTIMIZATION points by providing sites along with fresh content, bundles of inbound links, and sources for organically framing natural attributes. You'll find it right here Also really worth checking out there is Moz's Beginner's Explained SEARCH ENGINE OPTIMIZATION, ” which you'll find right here, and the SEO Success Pyramid from Small Business Search Advertising. Off-page SEARCH ENGINE OPTIMIZATION strategy refers to the impact of a change in additional websites in your search rating. Bruce Clay-based set the standard for honest internet marketing by authoring the particular " SEO Code of Integrity, " now translated into eighteen languages, and it has already been a respected leader within the particular ever-changing research engine marketing industry since mil novecentos e noventa e seis. Website SEARCH ENGINE OPTIMIZATION (including, content optimisation, meta marketing, the significance of links). A good SEO Specialist is someone that is an expert on the particular topic of search engine marketing. Just since a proper On-page and Off-page SEO optimization work will provide a better Ranking to your own website in Search Engine Outcome Page (SERP). The greatest SEO change and tendency I realize already happening within 2018 is Google's switch in order to a mobile-first index, so in case a site is not however mobile-friendly and optimized for this, it's critical to prioritize this particular as it is now basic for its SEO success. With good on-page SEO, lookup engines can easily index your own web pages, understand what your own site is about, and very easily navigate the structure and content material of your website, thus rank your site accordingly. There is usually no magic wand in your own hands to regulate or manage your competitors' strategies or administration, Google analytics update, or client's behavior communicate business but a person can manage your SEO. In this particular new environment, the digital internet marketer who views SEO in the broader context will surely come away ahead of the competition within 2018 and beyond. Good SEO textbooks explain in detail how greatest to use keywords and exactly how to structure your entire site to attract the attention associated with search engine spiders and associated with human visitors, and a posting such as this cannot perform the topic justice. While businesses start on an SEO advertising marketing campaign, they should realize that a good entire marketing campaign can drop flat on its face in case a business is unable in order to reach the masses, that is usually, their target audience. If your own pages were designed to obtain the most out of Search engines, with commonly known and right now outdated SEO techniques chances are usually Google has identified this plus is throttling your rankings within some way. Several business people find keeping upward with the "moving target" associated with SEO distracts them from every day priorities more than they actually imagined, so it's good in order to appear closely at what can make sense for every business. The software process for the SocialSEO Electronic Marketing and SEO Scholarship is usually done 100% electronically and needs the next list of materials. On this web page you'll find a list associated with 21 SEO insanely tactical methods that you can use in order to boost your engine rankings. 26% of respondents state email is the digital advertising channel with all the greatest positive effect on revenue; SEO is 2nd (17%), followed by paid research (15%), social media (5%), plus online display advertising (5%). Along with an increased focus on consumer experience, Google has challenged the particular SEO community to pay even more attention to the entire knowledge of a website and just how the content interacts with customers, rather than just the simple elements that most optimize towards. While that will certainly not get solved in 2018, we want integrate the SEO group alongside other marketing, both compensated and owned initiatives. For example, a few businesses miss the mark along with SEO and images, and nevertheless rank well. Luckily, you can find your very own broken links on site using the particular myriad of Tools available. Ask any SEO services company and they will tell a person that whenever a page is definitely searched, the major search motors spiders search it through hyperlinks. Effective SEO aims to boost research engine position, user visits, come back visits, and to improve transformation rates, which reflect the figures of visitors who take preferred actions on the site. Wise SEARCH ENGINE OPTIMIZATION activities increase your rankings in the particular search engine results page (SERP). This is the supreme goal for ecommerce SEO, plus the traffic those links will certainly bring through will convert with a very high rate. Over the particular last 20 years SocialSEO offers grown to be the biggest full digital marketing firm within the state of Colorado, delivering Social Media, Pay Per Click on and SEO in Denver, Co Springs, Boulder and across the particular State. Lastly, Amazon will dominate web commerce queries in 2018 via Alexa voice, touch, along with other innovative interfaces, leaving many e-commerce SEOs in order to focus in on the content-side of their marketing. If you could use twenty times more chances for net traffic, three times better outcomes than social, and returns upon investment that will only raise over time, SEO must become a priority. Since artificial intelligence search motor optimization is in its preliminary stage, the impact of synthetic intelligence in marketing is heading to be felt in 2019 and 2020. So regional businesses have to put exclusive effort into maximizing their SEARCH ENGINE OPTIMIZATION efforts for local visibility, which usually means doing things like customization their Google Places pages. All these types of steps are used by the particular company to provide the greatest search engine optimization services in order to its clients in Thailand, below the Thailand SEO concept. Keyword phrases, whilst not being as important to be able to SEO ranking as they when were, still play an essential part. •Social Mass media Optimization - SEO services make use of various means of social mass media optimization for clients. Lots of people are usually now asking, How will AI and Voice Search impact SEO”?

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7 New Thoughts About SEO 2019 That Will Turn Your World Upside Down

This is important to focus upon SEO professional if you want to bring more traffic in order to your site and increase the particular visitors of your content. You may generally see outcomes of SEARCH ENGINE OPTIMIZATION efforts once the webpage proceeds to be crawled and listed by a internet search motor. Most likely the best form of cultural media to pay attention in order to when turning to SEO will be Google Plus. 1 of the most successful approaches to ensure your clients locate your photography business is by simply implementing an SEO strategy, this kind of is more than just doing it to number 1 about Google, it means ensuring that will a varied and steady supply of traffic is heading to your site, over in addition to above that of your rivals. If you are usually willing to improvise your internet site search and boost up your own Google ranking, but do not really have time or resources with regard to doing that, hire an SEARCH ENGINE OPTIMIZATION specialist for the same objective. Mobile SEO is definitely mobile search engine optimization or even optimizing content for a much better search ranking. Titles on pages and explanations affect what people see within search results, so it's important to check these out within any SEO audit. Search motors give some guidelines for SEARCH ENGINE OPTIMIZATION, but big search engines maintain result ranking as a industry secret. Along with $80 billion forecast to turn out to be spent annually on SEO — and content marketing set to be able to be considered a $300+ billion industry by means of 2019 — it might end up being tempting for stakeholders to notice SEO and content marketing because cost centers rather than income centers. While that will theory is sound (when concentrated on a single page, when the particular intent is to deliver energy content to a Google user) using old school SEO strategies on especially a large web site spread out across many webpages seems to amplify site high quality problems, after recent algorithm adjustments, and so this type associated with optimisation without keeping track associated with overall site quality is self-defeating in the long run. Link building is a type of off-site SEO where additional sites link back to your own site if they feel a person offer something of value in order to their audience. In many essential areas they overlap; if SEARCH ENGINE OPTIMIZATION is more technical and provides to a narrow sphere, content material marketing takes a holistic method. Equally, right now there is no point in losing your SEO marketing efforts simply by delivering lots of traffic in order to your website from highly appropriate search queries, when the consumer experience upon landing on that will website is poor quality. On web page, SEO relates to keywords. In addition to the over search engine optimization solutions, SEARCH ENGINE OPTIMIZATION services provide other Internet marketing and advertising services, which includes: search-friendly internet design, pay-per-click (PPC) advertising promotions, backlink programs, SMO services, blog site optimization and marketing, targeted regional search engine marketing, and cellular marketing optimization. A successful SEO effort demands to move beyond building joyful to rank on highly looked keywords and should have the heavy focus on providing solutions for genres of unique concerns that many people might research by voice. Learn the particular strategy behind great SEO, which includes keyword planning, content optimization, hyperlink building, and SEO for e-commerce, local search, and mobile viewers. Search engine optimization or SEO is usually the simple process of making sure a website can be discovered in search engines for terms and phrases relevant to exactly what the site is providing. The much better you get at SEO, the particular more traffic - and even more leads - you're likely in order to attract over time. To find out there more read our 2019 tendencies in SEO marketing report. Are voice searches plus it's expected that by 2019, 67 million voice-assisted devices will be going to be in make use of in the U. S. These types of kinds of changes and provide on your website shouldn't become a problem logistically — the particular overall practice among the greatest web companies nowadays is making sure that websites are flexible sufficient, especially for SEO purposes. Whether you are usually a marketer, webmaster or organization owner, it is very significant invest in voice SEO marketing to reap benefits in 2019. We said earlier that sociable media isn't a direct SEARCH ENGINE OPTIMIZATION ranking factor, so you're possibly wondering why we're even talking about it. The particular effects of Black hat SEARCH ENGINE OPTIMIZATION are temporary, keep in mind that take the particular search engine long before this spots these illegal strategies plus then penalizes you; the lookup engine may spam your hyperlinks and if you continue making use of these malpractices the search motor will altogether block your web site and links. Algorithmic chasers, technical SEOs, plus Google Doodle followers should develop their technical skills to concentrate on emerging voice search technology and AI applications. Single Grain is a electronic marketing agency in order in order to companies like Uber, Amazon plus Salesforce grow their revenues on the internet using SEO and paid marketing. With regard to successful team management and inter-client cooperation, online editors really are usually a must, especially those which usually detect and highlight critical SEARCH ENGINE OPTIMIZATION errors, non-unique, text, and key phrase stuffing. By the end of this particular module, you should be capable to define Search Engine Marketing and explain the basics associated with SEO as being a business (as nicely as how SEO shapes the particular Internet itself. ) You'll furthermore be able to explain the particular differences between three main SEARCH ENGINE OPTIMIZATION job types, and be ready to choose a career that will best suits your current objectives. A highly effective lookup marketing campaign, will encompass each search engine optimisation (SEO) plus pay per click advertising (PPC). One of our favorite on the internet toolkits is SEMrush, which consists of a variety of tools intended for SEO, content marketing, and internet marketing. An SEO Content Writer is definitely someone that writes content for the particular purpose of having it display up on search engines plus gain website visitors. Internet marketing perfect for the platform of SEARCH ENGINE OPTIMIZATION or Search engine optimization. With voice search arrives two areas of interest in order to SEO folks wishing to link with consumers: intent and framework. SocialSEO is proud to help future experts in the planet of business and marketing along with the annual SocialSEO Digital Marketing and advertising and SEO Scholarship. Finally SEO Wise links enables you to fixed nofollow attribute and open hyperlinks in new window. Search engine optimization (SEO) is one of the particular most important marketing things to consider upon your studio website. SEO might generate a sufficient return upon investment However, search engines are usually not purchased organic search visitors, their algorithms change, and right now there are no guarantees of carried on referrals. An excellent starting point whenever using keywords for SEO is usually to identify existing pages that will may use some optimization. These are called keywords, plus as you will see, these people are an important part associated with SEO. In fact, this particular will actually hurt your home page's SEO because search engines such as google will recognize it because keyword stuffing - or the particular act of including keywords particularly to rank for that key phrase, rather than to answer the person's question. Prior to we begin, one thing a person want to keep in brain when using one of the following SEARCH ENGINE OPTIMIZATION elements is not to overdo it. You might be enticed to shove a lot associated with keywords onto your pages, yet that is not the objective. In situation you create links to various other websites and reverse, it will certainly improve your SEO ranking. In fact Cisco predicts that globally, on the web video traffic will be eighty percent of all consumer Web traffic by 2019 (a amount that is up from sixty four percent in 2014). I've bookmarked therefore many SEO websites and sources that it's overwhelming to actually look at. Link authority is the major component of SEO, yet purchasing links is forbidden simply by Google, Bing, and other lookup engines. The Technical Audit Checklist Produced For Human Beings — Within this post by Distilled, a person will find a link in order to a Google sheet that provides an technical SEO audit register and links to resources upon how to complete each checkbox. Then each time the term SEO appears on your web site, it's automatically changed into the link you specified. Keyword Study for SEO: The Definitive Guideline — This comprehensive guide simply by Brian Dean teaches you the number of strategies for obtaining keywords and determining intent regarding your target market. On-page and off-page SEO function together to improve your lookup engine rankings in complementary style; however, SEOs generally advise obtaining your on-page SEO ducks within a row before focusing as well much on off-page SEO. Within 2019, web-based businesses will follow more voice-to-text technology to raise engagement and search activity. There are many SEO sites suggesting that they can offer a service to make the website LSI friendly, or fulfill ‘LSI requirements'. The particular art of web SEO is situated in focusing on how individuals search for things and knowing what type of results Search engines wants to (or will) screen to its users. Social press SEO would encourage your present customers to come back whilst helping you develop authority with regard to potential ones. He is an expert in SEO, Content Marketing, plus Pinterest Marketing. An SEARCH ENGINE OPTIMIZATION expert plays a huge function in helping companies build their own businesses and attract new clients through website traffic. Looking deeper: In present-day SEARCH ENGINE OPTIMIZATION, you can't simply include because numerous keywords as possible to achieve the people who are searching for you. SEO stands for Search Motor Optimization and refers to strategies you can use to assist ensure that your site rates high in the results associated with search engines like Google. It blends ratings and search volumes in the manner that makes it even more relevant, insightful and easier in order to understand than any other SEARCH ENGINE OPTIMIZATION performance tracking approach. About: Advanced Search Summit is usually designed for advanced SEO specialists, digital marketers, and analysts in enterprise and mid-market sized businesses who want advanced tactics plus techniques. SEO stands for seo. ” It is the process associated with getting traffic through the free, ” organic, ” editorial” or natural” search results on search motors like google. If you're planning about ramping up SEM attempts to complement organic SEO, end up being sure to take a appearance at Google Adwords ' Lookup Ads page. The large section of SEO is developing valuable, high-quality content (e. grams., blog articles and web web page copy) that your audience may find helpful. SEO alone cannot perform much for your business yet when combined with content marketing and advertising, social internet marketing, email marketing and advertising, mobile marketing and PPC advertising, it can help businesses achieve the pinnacle of success on-line. The number one particular reason for using video upon your site to improve SEARCH ENGINE OPTIMIZATION is to increase the quantity of time users remain upon your site. Search engine optimization has been but still is fascinating in order to me. The SEO placement intended for any size business begins along with proper web site optimization, a good excellent link building strategy plus a well planned online marketing and advertising plan. One part of focus for higher marketing and SEO performance within 2018 is the confluence associated with content, influence, and social. This can be advantageous for SEO, because it helps avoid search engine crawlers from becoming confused by syntax or affirmation errors, and leads to even more accurate indexing. Stop thinking in terms associated with SEO vs. content marketing” plus start exploring how well they will perform together. (Give it a try tone of voice search using OK Google through your cell phone and inquire "What Is BlowFish SEO" ) In the event that all remains as it is definitely, Google will read out loud almost all about my company in the short to the point method, These cards are formatted in order to fit the screen of your own cell with no scrolling upward or down. Although SEO is really the time-consuming process but believes me personally, if you work well along with dedication and trendy techniques, the particular combined results of on-page plus off-page SEO holds you upon the top with rank #1 for a specific search outcome. Fairly lately, I've seen a resurgence associated with on-page SEO factors making the difference searching engine rankings. Businesses with multiple websites and SEO-agencies can set up report web templates. Its search engine marketing group provides expertise in Pay-per-click marketing services, organic SEO and interpersonal media optimisation. The particular ads that you often discover on various web pages proven and those that also show up on the rightmost side associated with search engine results are inorganic SEO examples. While I nevertheless see this trend in have fun with with many enterprises still within the midst of their electronic transformation, the convergence in the particular MarTech space is creating a lot of synergies and opportunities and this particular should be seen as the welcome development for brands plus agencies who are looking with regard to an edge in regards in order to their SEO driven content marketing and advertising or outreach strategies. Along with the only complete certainty that SEO's, Website owners may have several adjustments to make to web sites under their care in the particular mobile and voice search scenery. The basics of GOOD SEO hasn't changed for years - although effectiveness of particular elements provides certainly narrowed or changed within type of usefulness - a person should still be focusing upon building a simple site making use of VERY simple SEO best practices - don't perspiration the small stuff, while all-the-time paying attention to the essential stuff - add plenty of unique PAGE TITLES and lots associated with new ORIGINAL CONTENT. Keyword research is definitely THE first step of any kind of SEO campaign. An SEO on the web marketing strategy is a extensive plan to get more individuals to your website through lookup engines. A few search optimizers try to tip Google by using aggressive strategies that go beyond the fundamental SEO techniques. Subscribe to the particular Single Grain blog now with regard to the latest content on SEARCH ENGINE OPTIMIZATION, PPC, paid social, and the particular future of internet marketing. SEO can furthermore stand for search engine optimizer. Like the rest of the particular digital landscape, SEO marketing is definitely continuously evolving. Search Engine Book — Read information right after Moz's guide to solidify knowing regarding it of the basic elements of SEO. If a person do not have the period or have insufficient training upon web design or SEO, Appear for web design experts plus hire a professional SEO support agency to keep your web site and your good reputation usually you business may depend upon it. I ended with the website number 1, 228, 570, 060. This particular generates SEO anchor text, which usually helps you in improving your own search engine rankings. SEARCH ENGINE OPTIMIZATION marketing is focused on the keyword choice that will attract a excellent deal of unique visitors in order to your website. Maybe you have question what will be the fresh changes and updates that we all can experience in SEO back links sphere in 2019? A Cisco research found that by 2019, eighty percent of all consumer Web traffic will be from Web video traffic. If might spent time online recently, you have probably browse the term "SEO, inches or "Search Engine Optimization. SEO differs from local research engine optimization in that the particular latter is targeted on customizing a business' online presence therefore that its web pages will be going to be displayed simply by search engines when a consumer enters a local search regarding its products or services. The challenge for webmasters plus SEO is that Google will not want business people to rank with regard to lots of keywords using autogenerated content especially when that generates A LOT of pages upon a website using (for instance) a list of keyword variants page-to-page. In time, the range between social media marketing management, channel growth, and SEO will be considerably blurrier than it really is usually today. In 2016, SEO experts possess determined which factors are nearly all likely to affect your SEARCH ENGINE OPTIMIZATION rankings. Customers and marketers will need in order to begin implementing multiple forms associated with digital marketing tactics including compensated search, social media marketing, nearby SEO, in addition to SEARCH ENGINE OPTIMIZATION if they hope to control a given Google SERP. Before beginning with this, the SEO experts should visit your business and realize each and every aspect associated with your company so that these people can help your achieve your own marketing goals. What really matters in SEARCH ENGINE OPTIMIZATION in 2018 is what a person prioritise today to ensure that will in 3-6 months you may see improvements in the high quality of your organic traffic. Mobile will account for 72% of US digital ad invest by 2019. Dave Gregory, Content Marketing Supervisor from the UK based functionality marketing agency, SiteVisibility, predicts that will 2019, and not 2018, is usually going to be the actual year of voice. If we consider Google's Guide then there are almost 200+ factors that lead a site in ranking, which we have got researched and clustered in twenty one On Page SEO Factors, that will needs your attention in 2019. SEO Wise Links can automatically link crucial terms in your posts plus comments with corresponding posts, webpages, categories and tags on your own blog. 41. An effective interpersonal media strategy needs a strong SEO plan. Google does make several of this data accessible in their particular free Webmaster Tools interface (if you haven't set up a free account, this is a very important SEO tool both for unearthing search query data and with regard to diagnosing various technical SEO issues). AI and Tone of voice Search Impact SEO, Lets observe 10 Common Myths About SEO 2019 how voice search analytics Impact's SEARCH ENGINE OPTIMIZATION and can impact in the particular coming time. A great many businesses make a decision to hire external help in order to get the full benefits associated with SEO, so a large portion of our audience is mastering how to convince their customers that search is an excellent investment (and then prove it! ). Nevertheless, SEOs tend in order to prefer links higher on the page. Because your site, because of to the nature of the business is going to end up being more image orientated than textual content heavy, you will end up at a minor disadvantage when it comes in order to employing SEO techniques such while keywords, backlinking and so on. You've added even more relevant content to your website article and increased the on-page SEARCH ENGINE OPTIMIZATION targeted against your focus keyword(s). Before my first ISS, My partner and i had always thought I may possibly just learn everything by myself personally about global online marketing matters like International SEO just simply by doing online investigation and testing, but honestly nothing beats this efficiency of attending a convention like ISS where one can easily share your experiences and rapidly gain a treasure trove associated with learnings and best practices coming from other international marketers. That method, you and your SEO may ensure that your site is definitely designed to be search engine-friendly from the bottom up. Nonetheless, a good SEO can furthermore help improve a current web site. If you desire to know what kind associated with SEO trends are going in order to develop in 2019, look simply no further than the trends that will are developing in search within both 2017 and 2018. Webmasters are usually going to remain competitive within the online business when these people stick with SEO experts. SEARCH ENGINE OPTIMIZATION and social media marketing assure that one's site has the particular best SEO Online marketing, which usually means that their company may remain competitive in the on-line market. An SEO ("search engine optimization") expert is somebody trained to improve your presence on search engines. From an SEO perspective, a person want to have more inside links pointing to your almost all important content. This particular means that SEOs spend the lot of time working upon getting links in a procedure called link building Link-building strategies can range from simply asking for a link to writing the guest post - and right now there are many others. Basically, SEO plans the keywords that will are to be delivered plus content provides them. So, when you are considering about applying SEO in the particular broad sense, you need in order to channelize its technical specifications by means of content marketing. In 2019, you can wager that White Hat SEO may have separated itself even additional from Black Hat SEO, plus that above all else, supplying quality content will be the particular most important factor for companies ranking in search. The outcomes are not instant, you can use the time on attempting other Internet marketing techniques whilst SEO would go to function. The third major SEARCH ENGINE OPTIMIZATION ranking signal is Google's synthetic intelligence search ranking algorithm. Sometimes SEO is usually simply a matter of producing sure your site is organized in a way that research engines like google understand. SEARCH ENGINE OPTIMIZATION involves a number of modifications towards the HTML of person Web pages to attain a higher search engine ranking. As a result associated with technological advancement, SEO is in order to undergo more drastic changes, plus the two latest technologies that will are expected to influence SEARCH ENGINE OPTIMIZATION to some very great degree are AI (Artificial Intelligence) plus Voice Search. Head associated with Marketing at @impressiontalk specialising within user-centred SEO, PAGE RANK, content marketing and digital technique. Primary is usually on inbound marketing, including every thing from SEO to social mass media. However, a good agency providing SEO services will be all about being proactive in order to keep up-to-date with the most recent search engine news and modifications in SEO techniques. Video marketing provides new opportunities to drive even more visitors your site and enhance its SEO status. Research Engine Optimisation (SEO) in 2018 is really a technical, deductive and creative process to enhance the visibility associated with the website in search motors. Off-page SEO makes reference to the actions taken exterior of your personal website that may help boost your search powerplant rankings. Mainly because Blog9T of this insufficient visibility this can be hard to create a sound business case intended for SEO, even though it is definitely strikingly obvious of the advantages to most companies of the particular number one position on Search engines. This particular is a time-honored SEO exercise called broken link building. Positively engaging in reputation management, content material management and SEO (Search Motor Optimization) can give even the particular smallest business a chance in order to compete globally. Whether you are already adding SEO into your online advertising mix or not, you may ask yourself how aCO site stacks up against acom. With recent Google adjustments, failure to look after cellular SEO could result in lookup invisibility, and mobile's bringing additional changes you'll need to end up being ready for.

[thechasefiles]

The Chase Files Daily Newscap 10/16/2018

Good MORNING #realdreamchasers! Here is The Chase Files Daily News Cap for Tuesday 16TH October 2018. Remember you can read full articles for FREE via Barbados Today (BT) or Barbados Government Information Services (BGIS) OR by purchasing by purchasing a Daily Nation Newspaper (DN).

IT’S UNFAIR – The Mia Mottley administration is being accused of unfairly targeting women in its retrenchment programmes. National Union of Public Workers (NUPW) general secretary Roslyn Smith, speaking after a meeting at the union’s Dalkeith, St Michael headquarters on Monday night with members regarding the upcoming public sector retrenchment, said a major part of those earmarked to lose their jobs were stenotypists and clerk typists, posts dominated by women. “These women are single parents and breadwinners for their families. This is an attack on women in the workforce; this is a gender issue,” she declared. Smith, who took part in a recent Social Partnership meeting on the issue, said those posts were among the ones being abolished but further discussion was needed and not at the level of the Partnership. (DN)

CENTRAL CUT – It’s official: 955, mostly female, Central Government workers are to be laid off as part of the International Monetary Fund (IMF)-financed plan for a leaner public service, the National Union of Public Workers (NUPW) announced to members tonight. The Ministry of Transport, Works and Maintenance, Barbados Postal Service, School Meals Department, security guards, stenotypists and clerk-typists are the agencies and categories being targeted for the cuts, union officials said. The remaining 545 – from the 1,500 job cuts total announced Sunday by the Prime Minister – are to leave statutory corporations, they added. The 955 figure, obtained from the Ministry of the Civil Service, was released by NUPW General Secretary Roslyn Smith at the end of an occasionally heated two-hour meeting with members at union headquarters on Dalkeith Road, called to update members on this morning’s talks with the ministry and the Social Partnership. A visibly upset Smith, who told reporters she was disappointed with the rushed manner in which Government went about the layoff programme, also expressed anger that the vast majority of those affected are female breadwinners. Noting that an earlier number of 800 was supplied to the NUPW, Smith accused the Government of gender bias in selecting mostly women who happen to have children, mortgages and rents to pay. “Yes, we recognized that there will be layoffs, but at the same time, we believe that we should have had more time for consultation on such a sensitive issue . . . and when we look, we recognize females . . . as the householders, they are the single parents, they have to look after their children, they have mortgages and rents to pay.  When you do like that… to them… just cut them off, despite the fact that they saying they have been doing their best, they have been straddling more than one job in the department,” the General Secretary said. “I am a little bit disappointed in the way that things went, and we just cannot hand the union your decision and that’s it? So I maintain that we should always have a place within the collective bargaining arrangement. That is what we are here for, and I don’t want anybody to be side-lining the NUPW,” she declared. But in an apparent move to clarify the General Secretary’s comments, union president Akanni McDowall, who shared the press briefing with Smith and other members of the executive, told reporters that balance must be brought to bear on the issue. “There were steps . . . . when we requested information and we received that information. You have to bring a balance to this thing. We had meetings with the Social Partnership. There was information that was given at the Social Partnership and the union requested additional information as the General Secretary said, and the information was given to us,” McDowall said. “I believe that the process is a difficult one. It is going to impact each of us differently. I mean, for us who have to deal with it up here [at NUPW headquarters] of course we are concerned about those workers who have to go home. None of us really want to see any worker being put on the breadline . . . . Although we understand this is a difficult discussion, we have to make sure that we manage it in the best possible way because workers are really depending on us,” the union president said. McDowall gave the assurance that the union would be going all out to make sure its members are comfortable, noting that while some appointed workers would be affected, the majority were temporary staff. On Sunday, when she addressed the nation, Prime Minister Mottley said she wished that not one person had to be sent home, but the reality is more than a thousand people will be let go soon as the Government works to manage the country’s economic situation. But she assured they would not leave Government empty-handed. As it relates to job cuts across the public sector, she has repeated the assertion that it will not amount to thousands being unemployed over the next couple of weeks. “I want to say upfront that we’re not talking about thousands of persons. But what hurts for me and I had to say it in the room, unions go through this all the time, members of the civil service go through this all the time; for me, lay-offs are something completely new. “So forgive me if I don’t feel good or do it well, because I believe fundamentally that these are our brothers and sisters, these are our mothers and fathers, these are our Barbadian neighbours and friends. And therefore, what I have tried to do is to have the Government use the approach of a scalpel and not that of an axe that wildly cuts.” (BT)

ATHERLEY SEES LITTLE STRATEGY – Prime Minister Mia Mottley has said a lot, but “little of substantive strategy” to take Barbados forward. That was the reaction of Opposition Leader Bishop Joseph Atherley on Monday to the Prime Minister’s Address To The Nation Sunday evening. Mottley spoke of coming layoffs in the public sector, as well as a number of capital works projects in the pipeline, as part of Government’s Barbados Economic Recovery and Transformation (BERT) programme. In a statement, Atherley said he wanted “clarity of numbers” with regard to the proposed layoffs. (DN)

MERGERS, PARTNERSHIPS IN MOTTLEY’S PLAN FOR BOARDS – The Government is to consolidate the operations of some statutory corporations and Government agencies, and seek private-public sector partnerships in an efficiency drive tied to its IMF-supported economic recovery plan. “From as early as this week, we will be meeting with the staff of the Barbados Government Information Serviceand the Government Printery as we plan to establish a new Public Affairs Unit,” Prime Minister Mia Mottley told the nation on Sunday. “In terms of the Caribbean Broadcasting Corporation (CBC), we must recognize that technology has made the establishment of a broadcast station in 1963 anachronistic. In circumstances when you can do almost everything you want on a mobile phone, how do we fit CBC into that reality? How do we better leverage the Multi-Choice TV platform and allow profits from that to pay for the Public Affairs Unit and all of our cultural activities? If things are generated from overseas content, we should be able to anchor our people in terms of our national identity with the profits from that overseas content.” Changes are also coming shortly to the administration of Kensington Oval Management Inc., Gymnasium Limited, Caves of Barbados and the Cultural Industries Development Authority, she said. “We are entering a joint venture with the Barbados Cricket Association so that instead of Kensington Oval Management Inc. looking after its operations, it will be managed by Government alone. “A request for proposals will go out for the Caves of Barbados so that facility can be better managed and developed by the private sector. The land will remain with the Government and we will only part with it by way of lease, but a private company will manage the cave’s operations. “The Gymnasium will come under the National Sports Council again, and the Cultural Industries Development Authority will be under the National Cultural Foundation’s umbrella once again, and we reckon we can complete this process between yearend and early next year.” But there were statutory corporations managing essential services that Mottley said would need more time for a concrete decision to be made on their future. “These include the Transport Board, the Barbados Water Authority, the Barbados Agricultural Management Company, the Barbados Agricultural Development and Marketing Corporation, the National Housing Corporation, along with the Urban and Rural Development Commissions. We are starting to look at those now, but the process could run to 2020 owing to their complex nature.” The Prime Minister said there was a lot of work to do with those agencies based on the challenges Government had experienced with them, especially over the past decade, but she hoped for the best with the proposed changes. “Regrettably, we have to confront the reality that for these services to do better we must take better control of the runaway expenditure, profligate spending and contractual liabilties to which they were committed under the last government without regard to whether we could pay for them. We are hoping we can make these changes without compromising on the quality of the services they provide.”   (BT)

ROADS, PROJECTS TO DRIVE ECONOMIC RECOVERY – Declaring that investors were once again willing to back Barbados, the Prime Minister has announced infrastructural and private construction projects intended to jumpstart a stalled economy. Mottley said Sunday on television that Government was committed to its plans to repair the island’s roads. “We have about $100 million that we plan to invest in road rehabilitation, and that money comes from the Caribbean Development Bank, Inter-American Development Bank and the Latin American Development Bank (CAF), and we have companies that will be participating in that road building programme over the next three years,” she said in an address from Ilaro Court. The Beaches hotel project in St Peter at the former Almond Beach Village, when it starts in earnest in January next year, “will contribute $900 million over the next two and a half years while under construction and beach work has already started there”, she announced. As Minister responsible for Town Planning, the Prime Minister revealed that for-profit social care, health and education construction projects are in the pipeline. “At Boarded Hall, Sagicor will construct a senior citizens village both for independent and assisted living, and on the other side of the road, an oncology and cardiovascular clinic, and there are at least two other proposals on my desk for other clinics which will help us to become a hub for health tourism in the Caribbean. “Equally, we have Ross University, which will open its doors in early January, and I also have before me a proposal for a boarding school at the secondary level that will accommodate some 800 children from overseas such that we can have an international boarding school to cater to those in the centre of our island.” “These educational and medical institutions are the equivalent of having long term tourists,” Mottley surmised. “ In the case of Ross, the 1500 students and 100 faculty are equivalent to having 60,000 more tourists in Barbados next year on average for seven days each. Similarly, the 800 students we hope can come in for the boarding school once we can settle the regulatory issues, will be the equivalent of 30,000 tourists if we can get that going by September next year. These will allow us to become the educational and medical hub that we need.” (BT)

HAVE NO FEAR! – Head of the Barbados Private Sector Association (BPSA), Edward Clarke, says Barbadians should not fear prices going up if Government privatises some state-owned enterprises (SOEs) or enters into private/public sector arrangements for their operation. However, he reminded the public that investors would expect a “viable return” on their investment. In her national broadcast on Sunday, Prime Minister Mia Mottley said Government was considering divesting some SOEs which had become a burden on the public purse. On the implications for such private sector ownership, Clarke told the DAILY NATION on Monday: “I think that anybody who gets into a service provider situation from a Government/private sector partnership will obviously want to have some return on their investment. But I can assure you that once the private sector is involved, it will be looked at very seriously.” (DN)

WE WANT IN – With a membership accounting for two out of three Barbadians, the nation’s credit unions are demanding a seat on the Social Partnership. This was one of the requests that the Barbados Cooperative and Credit Union League, with 55 registered organizations accounting for over 200,000 members, made over the weekend through its president Anderson Henry as the membership gathered at the Hilton hotel for a 60th anniversary dinner and award ceremony. “Given the large constituency that we represent we are of the firm view that the movement should be represented in a re-configured Social Partnership in its own right,” Henry said while delivering welcome remarks to the gala event Saturday. “We should no longer have to depend on the goodwill of organizations to be seated.” The Social Partnership, made up of Government, trade unions and the private sector, was established since the 1990s to meet monthly for discussions and decisions on national issues. Along with the demand for membership of this currently tripartite group that it now wants to make a foursome, Henry said his membership is asking for modernization of the more than half-a-century old legislation governing credit unions so these financial houses could be legally free to engage in other businesses besides lending to members. “We believe that the credit union movement has overgrown the omnibus cooperative legislation that was passed in the 1950s.” “It is about time for credit unions-specific legislation to be placed on the statute books,” he said, adding, this “will provide the legislative framework for a modern and facilitative legislative environment”. Additionally he said, “credit unions access to an automated clearing house operation by the Central Bank should also be facilitated”. Access to that clearing system would enable credit unions to electronically transfer funds and payments among organizations and process third party payments, such as cheques faster. Addressing an audience that included Minister of Small Business Dwight Sutherland, Henry repeated an eight-year call for credit unions to have access to deposit insurance which would provide security for money that members place in these organizations in the event that those financial houses encounter operational difficulties. “We at the league have been lobbying hard for this since 2010. It is about time the 210,000 plus credit union members receive the same level of protection as that enjoyed by customers of commercial banks, financial companies etcetera. “We are calling on the new administration to make this a priority,” Henry said. Though he did not respond to the other demands in his feature address following Henry’s presentation, Sutherland said that he agreed on the need for deposit insurance and promised, “we must implement, and I will take back the word [to Cabinet]”. In spite of the fact that credit unions have in the past received promises and assurances regarding their demand for deposit insurance, Sutherland’s response bears hope of early action as he went on to speak of imminent changes in the laws governing the sector based on a current evaluation of systems. “The Financial Services Commission [that regulates credit unions] under the chairmanship of Professor [Avinash] Persaud is conducting a comprehensive review of all the Financial Services Commission’s enabling legislation to ensure that the thrust towards a risk-based supervisory framework for the non-bank financial centre is appropriately supported by law.” He said that “credit unions will be required to . . . ensure that appropriate risk-management systems, scaled to size and complexity are implemented and adhered to”. That risk management covers concerns of access to deposit insurance for which the credit unions have been requesting. The Minister outlined possible circumstances that point to the need for deposit insurance. “If an excessive amount of depositors were to demand their savings today, is there a framework that will govern the sourcing of additional liquidity? You have to ask yourselves that question. “Or if entities were required to unwind from certain exposures, is there a policy framework that governs this operation?” he queried.  (BT)

CREDITOR SUPPORT COMES IN FOR DEBT EXCHANGE OFFER  - The Government of Barbados announced today the near-universal participation of affected creditors in the BBD Debt Exchange Offer that was launched on September 7. Although the Central Bank of Barbados (CBB) continues to reconcile tenders in its role as exchange agent for the transaction, preliminary estimates indicate that holders of more than 90 per cent of eligible claims have accepted the Government’s restructuring offer. The Government announced that its exchange offer received the unanimous support of the commercial banks, the general and life and insurers, the National Insurance Scheme (NIS), the CBB, as well the support of ordinary Barbadians and firms holding claims on the Government and its public sector. The CBB will provide final participation figures as soon as the reconciliation process has been completed.   The BBD Debt Exchange Offer is part of the Government’s Comprehensive Debt Restructuring, which includes commercial and official bilateral claims denominated in foreign currency. The objective of the Comprehensive Debt Restructuring is to place the country’s debt and public finances on a sustainable footing after a decade of economic mismanagement, in conjunction with the reforms and adjustments contemplated under the Barbados Economic Reform and Transformation Plan (BERT). The BERT is being supported by a four-year Extended Fund Facility (EFF) from the International Monetary Fund (IMF), approved by its Executive Board on October 1. The Government also announced that the remarkably strong participation is well in excess of the voting threshold required under the “collective action” legislation introduced into Parliament on September 25. The Government will therefore now proceed to ask Parliament to enact the legislation, which converts all tendered claims into a single class of creditors for purposes of voting on the Comprehensive Debt Restructuring Programme. If approved in Parliament, the legislation would allow the Government to apply the restructuring terms supported by the considerable supermajority of creditors to the claims of those who did not tender or who chose not to accept the offer, thereby ensuring that no creditor is prejudiced by being left holding non-performing claims after the closing of the transaction. Information on the terms that participating creditors have chosen to support can be found on the creditor portal on the Government Information Services (GIS) website. It is expected that the closing of the transaction will take place on or before October 31, at which point the new debt instruments will be issued to all affected creditors, including the holders that did not tender. The closing of the transaction will mark the completion of $11.9 billion in claims on the Government of Barbados and its public sector, which is equivalent to US$5.95 billion. The claims being treated included Treasury Bills, Treasury Notes and Debentures, loans owed by the Government and certain State-Owned Enterprises (SOEs), as well a majority of the extensive arrears that had been allowed to accumulate by the time the Mia Mottley administration took office on May 25. The Government will also clear approximately $830 million of arrears, or just over half of the $1.6 billion total outstanding, and approximately 85 per cent of the arrears owed to private sector firms and suppliers. The Government will also clear 100 per cent of the arrears incurred to the NIS by the public sector during the previous administration. Commenting on the results of the BBD Debt Exchange Offer, Prime Minister and Minister of Finance, Mia Amor Mottley said: “I would like to extended my sincere appreciation and gratitude to all of those holders of Barbados dollar-denominated claims, both institutions and individuals alike, who have chosen to support the BBD Debt Exchange Offer in such a decisive and extraordinary manner. “Today truly marks a turning point for Barbados, when we begin to throw off the shackles of an unsustainable debt burden that was thrust upon us by the reckless and uncontrolled borrowing and spending of the last ten years. “The overwhelming result says a lot about us as a people, that we can come together, making sacrifices and taking difficult decisions, when the future of our beloved country is at stake. This operation eradicates the greatest threat to the financial viability of Barbados, and transforms our economic outlook.” The Government announced that its attention will now turn to progressing discussions with those creditors holding claims denominated in foreign currency. White Oak Advisory LTD is acting as financial advisor to the Government on its Comprehensive Debt Restructuring Programme. Cleary, Gottlieb, Steen & Hamilton LLP is acting as legal advisor.   Information for creditors will continue to be posted periodically on the GIS website. (DN)

GRIM FIND – A C.O. Williams Construction road crew made the grim discovery this morning of a badly decomposed body atop a well along the Cummins section of the ABC Highway near Hinds Hill, St Michael. The workers, who were de-bushing the area at time, first came across a foul odour before finding the skeletal remains. The visibly shaken crew described the experience as shocking. Police, responding to the call at 9.30, are continuing investigations into the discovery. The sex of the deceased is still unknown and Police Public Relations Officer Sergeant Michael Blackman said it would be some time before an identity of the body or cause of death could be determined. “There is nothing I can add at this time. I have to wait until forensics completes its investigation,” he explained.  (BT)

MURDER ACCUSED ADMITS TO OTHER CRIMES – Murder accused Applon Ithamar Ishmael Parris had a change of heart and owned up to a 2015 wounding charge even as he revealed plans to plead guilty in the High Court to an indictable matter. In November 2015 the Taitt’s Road, Brittons Hill, St Michael resident appeared before Magistrate Kristie Cuffy-Sargeant charged with unlawfully and maliciously wounding Terry Richards. He was granted $8,000 bail after he pleaded not guilty to the charge. “Yes I did it,” Parris said moments after Sergeant Edwin Pinder read the facts. The prosecutor revealed that Richards was “mentally challenged” and frequents an area in Brittons Hill where he sleeps on a nightly basis. On November 12, 2015 Parris approached Richards who was going through the garbage on Parris’ property. When he asked him to desist from searching the garbage Richards allegedly replied that he was “looking for some food to eat.” Sergeant Pinder said Parris then armed himself with a piece of wood and repeatedly struck Richards about the body which resulted in wounds, one of which was a ten-centimeter laceration. The complainant was treated at the Queen Elizabeth Hospital and later discharged. “Yes I did it . . . but he attacked me first . . . but I let my anger get the best of me. I was not aware he was mentally challenged at the time . . . I do apologize,” Parris said even as he asked to be placed in anger management. He also told Magistrate Cuffy-Sargeant: “I wish to plead guilty at the High Court” to the charge that he caused serious bodily harm to Antonio Coco Todd on February 15, 2017 with intent to maim, disfigure or disable him or to cause some serious bodily harm to him. He had been on $10,000 bail for that indictable offence which the magistrate today transferred to the Continuous Criminal Assizes for sentencing. Parris, who is currently on remand for murder – the stabbing death of 31-year-old police constable Shayne Welch on March 26 – will know his fate on November 12 when he returns before the No. 2 District ‘A’ Magistrate’s Court. (BT)

WASHINGTON UNIVERSITY DUO REMANDED UNTIL NEXT MONTH –Two men listed as directors of the Washington University of Barbados have been remanded to HMP Dodds until November 12. Deoraj Jaimangal Dalchand, 33, of No. 3 Jacaranda Circle, Apple Drive, Union Development, and Rao Venkata Gopi, 42 years old, of No. 11 Falcon Crest, Tuscany, Oldbury, both in St Philip were charged with three counts of fraud in relation to the St Philip based Casa Grande Inc, by disbursing $210 000 between three bad cheques between April 1, 2017 and September 1 in the District “C” jurisdiction. They were also charged with disbursing a bad cheque in the amount of $30 000 to Furniture Limited, sometime between December 28, last year and September 30 in the District “A” jurisdiction.  (DN)

WINDIES SLIDE – West Indies have lost one ratings point following their series defeat to India on Sunday, leaving them still languishing in eighth spot in the ICC Test team rankings and even closer now to minnows Bangladesh below them. The Caribbean side suffered a 10-wicket thrashing in the second Test in Hyderabad, to follow up their heavy innings and 272-run defeat in the Rajkot opener. Both matches finished inside three days. West Indies have 76 points, nine points ahead of ninth place Bangladesh, who they tour next month for a crucial two-Test series. More significantly, the Windies are now 12 points adrift of seventh place Pakistan, and drifting further away from top half of the rankings.  (DN)

JASON HOLDER’S STAR RISING – Amidst the gloom of the 2-0 series whitewash to India, there was a ray of sunshine for West Indies captain Jason Holder whose outstanding efforts in the second Test saw him leap into the top 10 of the ICC Test bowling rankings today. The 26-year-old seamer now lies at a career-best ninth, up four places following his superb haul of five for 56, which limited India to 367 all out in their first innings at Hyderabad on Sunday. For Holder, the five-wicket haul was the fifth of his career and third in four innings, and the first by a West Indies bowler on Indian soil in 24 years. He also became only the third Windies bowler to take five-wicket hauls in three successive innings. The others are Malcolm Marshall and Michael Holding. The performance extended a purple patch of form for the giant Barbadian that has seen him capture 33 wickets at an outstanding average of 11.87 this year. “I feel pretty good at the moment. Hard work does pay off,” Holder said of his performance on Sunday, in the wake of the Windies’ 10-wicket defeat inside three days. “At the start of my Test career, it was pretty difficult. The wickets were a little drier at that time. I always had faith and I always had belief.” Holder also gained three spots in the batting rankings to move to 53rd, on the heels of his first innings 52 which helped West Indies get up to 311 batting first at the Rajiv Gandhi International Stadium. His upward movement in both departments has seen him assume third spot in the all-rounders list, behind number one Shakib Al Hasan and Ravindra Jadeja. There was also good news for Roston Chase whose 106 in the first innings in Hyderabad helped him jump 10 spots to 31st in the batting rankings. The hundred was the fourth of the right-hander’s career and second against India. Shai Hope, who scored 36 and 28, rose five places to 35th. Opener Kraigg Brathwaite, who had a horrid series in India, dropped four places to 19th after scoring a meagre 26 runs in four innings. However, he remains the highest ranked West Indies batsman. In the bowling, speedster Shannon Gabriel has dropped one place to be tied 12th with England’s Stuart Broad, and he and Holder are the only two Windies players in the top 20. Seamer Kemar Roach, who missed out on both Tests against India, lies 21st while leg-spinner Devendra Bishoo is 34th, after going wicket-less in Hyderabad to end the series with four scalps. India captain Virat Kohli heads an unchanged top 10 in the batting rankings while veteran England seamer Jimmy Anderson tops the bowling rankings.  (BT)

BWA SWABBING IN THE NORTH – The Barbados Water Authority (BWA) wishes to advise residents and businesses in St Lucy and St Peter that it will be swabbing a ten inch main between Barrows, St Lucy, and the junction of Shermans and Colleton, St Peter, on Tuesday, October 16, between 9 a.m. and 4:30 p.m.  The swabbing will continue on Wednesday, October 17, between 9:30 a.m. and 6:30 p.m. This swabbing exercise forms part of the Authority’s action plan to address the ongoing problem of discoloured water that has been affecting customers in these parishes. Residents and businesses located in Colleton, Checker Hall, Shermans, Half Moon Fort, Fustic Village, Six Men’s Village, Clinketts, Sutherland Hill, Bourbon and surrounding areas in St Lucy, and Colleton Gardens, Six Men’s Development and surrounding districts in St Peter may be affected by low pressure or water outages during this period. Customers are asked to store an adequate supply of water for the duration of the scheduled work. Water tankers will also be dispatched to assist in the affected areas. The Barbados Water Authority apologizes for any inconvenience this may cause to its valued customers. (DN)

For daily or breaking news reports follow us on Instagram, Tumblr, Twitter & Facebook. That’s all for today folks. There are 77 days left in the year. Shalom! #thechasefilesdailynewscap #thechasefiles# dailynewscapsbythechasefiles

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[newssplashy]

All were committed not only to Pruitt, but also to his stated mission to be a regulation-buster at the Environmental Protection Agency.

WASHINGTON — Scott Pruitt came to Washington and assembled an extraordinary team of like-minded conservatives — lawyers, energy lobbyists, free-market Republicans and close allies from his days in Oklahoma.

All were committed not only to Pruitt, but also to his stated mission to be a regulation-buster at the Environmental Protection Agency.

In little more than a year, most of them were gone, chased away by scandal or disillusionment over what they viewed as a loss of focus by a boss distracted by the trappings of power — building an elaborate security team, traveling first class, seeking special benefits for his family — who then blamed his own staff for the missteps.

Pruitt’s fall from the EPA is a story of his diminishing relationship with many of his closest loyalists. Instead of focusing on making history by reshaping American environmental policy, they found themselves not only defending their actions before investigators, but also calling out Pruitt in ways that exposed him to public scrutiny and ultimately led to his downfall.

Among them is Samantha Dravis, Pruitt’s former top policy chief, who resigned in April. During her tenure, Pruitt asked her to help with personal matters, like reviewing his apartment lease. Last week she sat on Capitol Hill being questioned by a congressional panel investigating whether Pruitt had asked her to help his wife land a lucrative job. She was being asked to blame her boss.

“I was explicitly asked by Administrator Pruitt” to help his wife find work, Dravis told the investigators, according to a transcript of her interview released Thursday afternoon, shortly after Pruitt resigned. She added, “There’s no reason I can think of why I would want to insert myself into such a situation.”

Pruitt became similarly isolated from many of his closest confidants, said David Schnare, a 34-year veteran of the agency who served on President Donald Trump’s transition team and who left the EPA himself after a falling-out with Pruitt over the rules governing ethanol use in gasoline.

“Who did he have left?” Schnare said. “He didn’t have much of anybody left.”

Pruitt has proud supporters, among them Michael McKenna, a Republican energy lobbyist who describes Pruitt as the outsider that the EPA needed, someone who had built a career far from Washington and therefore could forcefully shake up the status quo. “Like all of us, he’s his own worst enemy,” McKenna said, but he was changing the culture of the agency and eliminating government regulations.

“A big part of the reason why the left went after Scott is because they disagreed with what he was doing at the agency,” McKenna added.

Sen. James Inhofe, R-Okla., a longtime supporter of Pruitt, praised his “great work to reduce the nation’s regulatory burdens.” In recent months, Inhofe had criticized some of Pruitt’s actions, but on Thursday, shortly after the resignation, he said Pruitt was crucial to Trump’s mission. “He was single-minded at restoring the EPA to its proper statutory authority and ending the burdensome regulations that have stifled economic growth across the country,” Inhofe said.

Nevertheless, even as Pruitt proposed historic rollbacks of government rules, jokes about a used mattress, a Chick-fil-A franchise and a $50-a-night condo became shorthand in American culture for an EPA under fire as ethics crises consumed Pruitt’s top aides one by one.

Millan and Sydney Hupp, sisters and Pruitt family friends from Oklahoma, became Pruitt’s Washington gatekeepers, helping book trips nationwide to meet with oil executives, coal miners, farmers and other groups. But Pruitt also asked Sydney Hupp to set up a meeting with Chick-fil-A to seek a franchise for his wife. She resigned last summer.

Millan Hupp stepped down in June after Pruitt blamed her for telling investigators that, among other things, she helped him try to buy a used mattress from the Trump International Hotel. The same day she quit, so did Sarah Greenwalt, Pruitt’s senior counsel overseeing water policy. Greenwalt and Hupp were given substantial pay raises that Pruitt denied having approved and later rescinded.

And Pruitt’s top press official, Liz Bowman, formerly of the American Chemistry Council, left in May after Pruitt blamed her for the media attention he was getting for renting a condo for $50 a night from the wife of an energy lobbyist.

The EPA did not respond to requests for comment on Pruitt’s relationship with his senior aides. Pruitt’s spokesman, Jahan Wilcox, has denied any wrongdoing on the part of the administrator.

Perhaps the highest-profile departure was that of Kevin Chmielewski. He had arrived at the EPA in April 2017 and was soon named deputy chief of staff for operations.

He came with unimpeachable Republican credentials, having served as an aide to several major Republican presidential candidates in the past two decades, including Mitt Romney and John McCain. He had worked on the Trump campaign from its start.

But in his first months at the agency, Chmielewski said Friday, he began to question whether some of Pruitt’s actions were hurting the deregulatory mission he had signed on for. He cited Pruitt’s spending on security measures and first-class flights as well as his requests that aides handle personal tasks for him, like picking up dry cleaning, while also keeping some of his meetings off his publicly released schedule.

“You can’t do that stuff,” said Chmielewski, who left in February after his own falling-out with Pruitt. “I was always waiting for the vice president’s office or somebody at the White House to step in and say, ‘Wait a minute, guys, this has to stop.’ But it never happened.”

Chmielewski took a temporary job as a waiter in West Ocean City, Maryland, at the Sunset Grille and Teasers dockside bar. Next week, he said, he will be returning to Washington to testify to congressional investigators.

Ryan Jackson, the EPA chief of staff, has disputed Chmielewski’s depictions of the agency and Pruitt, characterizing him in an interview this week as a disgruntled former employee.

Over the course of his 16 months as EPA administrator, Pruitt unveiled numerous major policy initiatives, such as the rollback of Obama-era rules on vehicle tailpipe emissions and the scaling back of a regulation on water pollution. However, some of the policies faced criticism for being hastily assembled in ways that made them vulnerable to challenge.

That is at least in part because he resisted advice from career EPA staff members as well as his senior political aides, Schnare said. For example, Pruitt preferred not to have Kevin Minoli, the agency’s principal deputy general counsel and top ethics official, attend senior staff meetings, Schnare said, because Minoli’s expertise put him in a position to push back against policies.

Minoli declined to comment.

And as Pruitt’s senior staff members began to question some of his actions, he retaliated. Instead of targeting the “deep state” — the idea, favored among some conservatives, that the government bureaucracy and liberal interests team up to block their aims — Pruitt blamed his own staff.

In three cases, Pruitt’s team tried to ease out staff members who had questioned his actions or had clashed over his management by telling them to resign but offering two to three months of extra pay, according to three former EPA officials, including Chmielewski, who said he had been offered this arrangement and had declined.

Another instance occurred last summer when Jackson and Chmielewski fired Pruitt’s scheduler, Madeline G. Morris, after she raised concerns that she was being asked to break the law by deleting details about meetings on Pruitt’s calendar. At the time she was fired, the two EPA officials arranged for her to receive an additional six weeks of pay, according to an email between Morris and Jackson released as part of a lawsuit over public records by the Sierra Club.

Federal rules prohibit paying an employee for work not performed.

Chmielewski, in an interview, acknowledged that the arrangement was made. Jackson declined to comment Thursday.

Several of Pruitt’s former staff members have said in interviews that the last straw came on April 26 when their boss testified before two congressional committees. Asked by lawmakers about allegations of impropriety against him, Pruitt deflected blame on his staff, particularly his chief of staff, Jackson, whom he blamed for making decisions such as the illegal purchase of a $43,000 secure telephone booth.

Many senior aides had been personally recruited by Jackson.

This article originally appeared in The New York Times.

Lisa Friedman, Eric Lipton and Coral Davenport © 2018 The New York Times

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[deniscollins]

Scott Pruitt’s Rocky Relationship With His Aides Set the Stage for His Fall

What would you do if you accepted a job with a boss whose work mission you admired, and the boss started asking you to handle some of his personal tasks, like picking up dry cleaning and finding his wife a job: (1) help out as much as you can, (2) refuse to do the personal tasks, (3) report your boss’ requests to someone higher in the organization, (4) something else, if so, what? Why? What are the ethics underlying your decision?

Scott Pruitt came to Washington and assembled an extraordinary team of like-minded conservatives — lawyers, energy lobbyists, free-market Republicans and close allies from his days in Oklahoma. All were committed not only to Mr. Pruitt, but also to his stated mission to be a regulation-buster at the Environmental Protection Agency.

In little more than a year, most of them were gone, chased away by scandal or disillusionment over what they viewed as a loss of focus by a boss distracted by the trappings of power — building an elaborate security team, traveling first class, seeking special benefits for his family — who then blamed his own staff for the missteps.

Mr. Pruitt’s fall from the E.P.A. is a story of his diminishing relationship with many of his closest loyalists. Instead of focusing on making history by reshaping American environmental policy, they found themselves not only defending their actions before investigators, but also calling out Mr. Pruitt in ways that exposed him to public scrutiny and ultimately led to his downfall.

Among them is Samantha Dravis, Mr. Pruitt’s former top policy chief, who resigned in April. During her tenure, Mr. Pruitt asked her to help with personal matters, like reviewing his apartment lease. Last week she sat on Capitol Hill being questioned by a congressional panel investigating whether Mr. Pruitt had asked her to help his wife land a lucrative job. She was being asked to blame her boss.

“I was explicitly asked by Administrator Pruitt” to help his wife find work, Ms. Dravis told the investigators, according to a transcript of her interview released Thursday afternoon, shortly after Mr. Pruitt resigned. She added, “There’s no reason I can think of why I would want to insert myself into such a situation.”

Mr. Pruitt became similarly isolated from many of his closest confidants, said David Schnare, a 34-year veteran of the agency who served on President Trump’s transition team and who left the E.P.A. himself after a falling-out with Mr. Pruitt over the rules governing ethanol use in gasoline.

“Who did he have left?” Mr. Schnare said. “He didn’t have much of anybody left.”

Mr. Pruitt has proud supporters, among them Michael McKenna, a Republican energy lobbyist who describes him as the outsider that the E.P.A. needed, someone who had built a career far from Washington and therefore could forcefully shake up the status quo. “Like all of us, he’s his own worst enemy,” Mr. McKenna said, but he was changing the culture of the agency and eliminating government regulations.

“A big part of the reason why the left went after Scott is because they disagreed with what he was doing at the agency,” Mr. McKenna added.

Senator James Inhofe, an Oklahoma Republican and longtime supporter of Mr. Pruitt, praised his “great work to reduce the nation’s regulatory burdens.” In recent months, Mr. Inhofe had criticized some of Mr. Pruitt’s actions, but on Thursday, shortly after the resignation, he said Mr. Pruitt was crucial to Mr. Trump’s mission. “He was single-minded at restoring the E.P.A. to its proper statutory authority and ending the burdensome regulations that have stifled economic growth across the country,” Mr. Inhofe said.

Nevertheless, even as Mr. Pruitt proposed historic rollbacks of government rules, jokes about a used mattress, a Chick-fil-A fast food franchise and a $50-a-night condo became shorthand in American culture for an E.P.A. under fire as ethics crises consumed his top aides one by one.

Millan and Sydney Hupp, sisters and Pruitt family friends from Oklahoma, became Mr. Pruitt’s Washington gatekeepers, helping book trips nationwide to meet with oil executives, coal miners, farmers and other groups. But Mr. Pruitt also asked Sydney Hupp to set up a meeting with Chick-fil-A to seek a franchise for his wife. She resigned last summer.

Millan Hupp stepped down in June after Mr. Pruitt blamed her for telling investigators that, among other things, she helped him try to buy a used mattress from the Trump International Hotel. The same day she quit, so did Sarah Greenwalt, Mr. Pruitt’s senior counsel overseeing water policy. Ms. Greenwalt and Ms. Hupp were given substantial pay raises that Mr. Pruitt denied having approved and later rescinded.

And Mr. Pruitt’s top press official, Liz Bowman, formerly of the American Chemistry Council, left in May after he blamed her for the media attention he was getting for renting a condo for $50 a night from the wife of an energy lobbyist.

The E.P.A. did not respond to requests for comment on Mr. Pruitt’s relationship with his senior aides. Mr. Pruitt’s spokesman, Jahan Wilcox, has denied any wrongdoing on the part of the administrator.

Perhaps the highest-profile departure was that of Kevin Chmielewski. He had arrived at the E.P.A. in April 2017 and was soon named deputy chief of staff for operations.

He came with unimpeachable Republican credentials, having served as an aide to several major Republican presidential candidates in the past two decades, including Mitt Romney and John McCain. He had worked on the Trump campaign from its start.

But in his first months at the agency, Mr. Chmielewski said on Friday, he began to question whether some of Mr. Pruitt’s actions were hurting the deregulatory mission he had signed on for. He cited Mr. Pruitt’s spending on security measures and first-class flights as well as his requests that aides handle personal tasks for him, like picking up dry cleaning, while also keeping some of his meetings off his publicly released schedule.

“You can’t do that stuff,” said Mr. Chmielewski, who left in February after his own falling-out with Mr. Pruitt. “I was always waiting for the vice president’s office or somebody at the White House to step in and say, ‘Wait a minute, guys, this has to stop.’ But it never happened.”

Mr. Chmielewski took a temporary job as a waiter in West Ocean City, Md., at the Sunset Grille and Teasers dockside bar. Next week, he said, he will be returning to Washington to testify to congressional investigators.

Ryan Jackson, the E.P.A. chief of staff, has disputed Mr. Chmielewski’s depictions of the agency and Mr. Pruitt, characterizing him in an interview this week as a disgruntled former employee.

Over the course of his 16 months as E.P.A. administrator, Mr. Pruitt unveiled numerous major policy initiatives, such as the rollback of Obama-era rules on vehicle tailpipe emissions and the scaling back of a regulation on water pollution. However, some of the policies faced criticism for being hastily assembled in ways that made them vulnerable to challenge.

That is at least in part because he resisted advice from career E.P.A. staff members as well as his senior political aides, Mr. Schnare said. For example, Mr. Pruitt preferred not to have Kevin Minoli, the agency’s principal deputy general counsel and top ethics official, attend senior staff meetings, Mr. Schnare said, because Mr. Minoli’s expertise put him in a position to push back against policies.

Mr. Minoli declined to comment.

And as Mr. Pruitt’s senior staff members began to question some of his actions, he retaliated. Instead of targeting the “deep state” — the idea, favored among some conservatives, that the government bureaucracy and liberal interests team up to block their aims — Mr. Pruitt blamed his own staff.

In three cases, Mr. Pruitt’s team tried to ease out staff members who had questioned his actions or had clashed over his management by telling them to resign but offering two to three months of extra pay, according to three former E.P.A. officials, including Mr. Chmielewski, who said he had been offered this arrangement and had declined.

Another instance occurred last summer when Mr. Jackson and Mr. Chmielewski fired Mr. Pruitt’s scheduler, Madeline G. Morris, after she raised concerns that she was being asked to break the law by deleting details about meetings on Mr. Pruitt’s calendar. At the time she was fired, the two E.P.A. officials arranged for her to receive an additional six weeks of pay, according to an email between Ms. Morris and Mr. Jackson released as part of a lawsuit over public records by the Sierra Club.

Federal rules prohibit paying an employee for work not performed.

Mr. Chmielewski, in an interview, acknowledged that the arrangement was made. Mr. Jackson declined to comment on Thursday.

Several of Mr. Pruitt’s former staff members have said in interviews that the last straw came on April 26 when their boss testified before two congressional committees. Asked by lawmakers about allegations of impropriety against him, Mr. Pruitt deflected blame on his staff, particularly his chief of staff, Mr. Jackson, whom he blamed for making decisions such as the illegal purchase of a $43,000 secure telephone booth.

Many senior aides had been personally recruited by Mr. Jackson.

#Scott Pruitt

[blackpjensen]

Steps To Prepare For The Next Winter

The old expression “hope for the best, and prepare for the worst” only partially applies to snow and ice management. In the summer and fall months, and in some cases before the snow stops flying from the previous season, snow management professionals are preparing for everything. They’re preparing for the good (a great snow year with lots of business) and the bad (the truck that goes down, the employees that don’t show up, etc.), and every conceivable situation in between.

Ippolito Snow Services serves the Boston metro area as a snow-only business. “Everyone thinks I’m sitting around in the summer, but I’m not! We’re working hard every day to get ready for the season,” says owner Frankie Ippolito. That process begins when the previous season winds down. The first order of business is to get all equipment back to the company’s shop from the various commercial sites it was operated at and go through everything, both in terms of preventative maintenance as well as fixing anything that might need repairs.

“That leads us into a work stream of what equipment we’re going to keep and what we’re going to divest — what’s seen its better days,” explains Ippolito. “We’re also doing prep work to the equipment, so that when we pull it out in November it doesn’t need a lot of work.”

He says he’s found it helpful to work through all of the equipment right after a season ends, while everything (what works, what needs fixing, etc.) is fresh in the minds of the operators who have been using it. “Realistically, does it happen for every piece of equipment? No. But for the newer stuff, and the things that you want to keep newer, I think it’s important because you’ve got all of your operators there and everyone loves to tell you what doesn’t work, because they want you to buy new equipment!”

At DMC Commercial Snow Management in Philadelphia, owner David McWeeney says mechanics have the time in the summer to breathe a little bit and permanently fix equipment that may have received temporary repairs during the busy season. “And during the summer we like to run the trucks and equipment to make sure it’s not just sitting idle,” he explains. “When you’re dealing with salt, if you don’t look at equipment often, it may freeze up on you and you’ll discover in September that everything is rusted.”

Gearing up

In some cases, new equipment is needed for the coming season. Early in the off-season, McWeeney touches base with the local truck dealers he works with about what his needs for the coming season might be. “Then, over the summer, we focus on exactly what the needs are and try to take ownership around September on any new equipment, just so there’s enough time for it to be outfitted and the advertising decals can be added so that everything is ready to go for October and November,” he explains.

Ippolito makes it a point to attend the Snow and Ice Management Association (SIMA) annual conference in late June in order to keep up on industry trends, and to have a chance to check out new equipment displayed by manufacturers. “We talk to the vendors and see what’s new and what’s coming — and then we come back and put a plan together based on our renewals and the state of our current equipment,” says Ippolito. “For example, we might need one more truck depending on how much business we pick up, or maybe we’ve been having too many problems with our power brooms so we’re going to switch to a new vendor, and we’ll schedule them to come out and show us their equipment.”

At Steel City Landscape in Pittsburgh, president Mark Purcell has to oversee preparations for snow season while the landscape season is still going strong. “We start dealing with snow equipment and ordering salt in mid-September,” he says. “That’s when we start gearing up.” Especially with landscape work still going on, and some of the trucks and equipment still in use, it can take a couple of months to get everything ready for winter. “We try to have everything ready by the beginning of November,” says Purcell.

Sales strategies

When building a customer portfolio for the coming season, Purcell says it makes sense to begin by focusing on existing clients. “We try to renew larger contracts during the summer, and we send out other contracts for renewal in August,” he explains.

Time is also spent to analyze the profitability of each account the prior year in order to correctly set pricing, Purcell says. And the priority, when possible, is to renew contracts for multiple years. Sometimes a little personal attention goes a long way. “You want the client to have a face with a name,” he explains. It might be as simple as personally delivering a bottle of wine at the end of the season to help build relationships, Purcell says.

Another tip is to try to capitalize on any early sales opportunities. “Right after the season is over, we get a lot of calls from customers looking for bids because they were unhappy with their previous provider,” McWeeney says.

In addition to following up with these types of inquiries, “we’re always shopping for new clients,” he notes. “We’re active on social media, keeping up with that in order to capture people who are looking for bids.”

In some cases, that means visiting individual sites and meeting with potential clients; in other cases, the information can be prepared electronically. “If it’s just a simple site, where there’s a parking lot and a sidewalk, everything might be able to be done using the internet and Google Maps. If it’s something like a hospital that’s more involved, they will want to point out where the snow needs to go, where it can’t go, high-priority areas, high-risk areas, etc.,” he explains. From this information, he can sit down and prepare bids; this happens mostly in September, October and November, says McWeeney. “That’s our busiest time … At that point, it’s getting colder out and everyone is saying: ‘We need to start looking for a provider.'”

During the summer, Ippolito Snow Services goes down to a skeleton crew, with employees able to take a little time off. But for Ippolito, the summer is a busy time. The company has a booth at a local trade show and he spends the time there making contacts. “We try to generate some early-bird commercial leads,” he explains. In addition to leads from the show, Ippolito really begins to target new business in August. “We’ll ramp up our advertising efforts on Yelp and the Better Business Bureau and really focus during August and September to cast the net to see what is out there,” he says.

McWeeney says one key part of preparing for snow season is recognizing that there’s such a thing as too many customers, and the sales process needs to be curtailed at a certain point.

“We only have so many trucks, and we can only do so much work in a short amount of time,” he emphasizes. With longer lead times, like landing a big new account in May, it may be possible to add crews and equipment, but when clients call in November, with snow on i ts way, it can be too late. “It all comes down to timing,” he says.

Staffing up

As challenging as sales and equipment management is, the next step, says Ippolito, “is where things get more difficult: starting to think ahead about getting seasonal help.” As challenging as it is to deal with equipment and sales and marketing, labor issues are the most daunting, he’s found. “One of the challenges of the snow business is that you don’t need these employees year-round. So it really helps to have a large contingent of folks who come back each year.” To help ensure that this is the case, Ippolito Snow Services has built relationships with those working in alternate-season industries, like commercial fishermen, people working in car washes, roofers, etc., who typically don’t work in the winter.

He says it takes some luck (“being in the right place at the right time”) and a lot of early legwork to find these people and sign them up. “But you can’t start too early,” he cautions. “If you start in August, I’ve learned, by the time November comes around, they’ve either gotten another seasonal job, or it just doesn’t seem to work out. So you need to find a balance — Sept. 15 is about the time we put our feelers out.”

As a contingency, Ippolito has found success the last two years in fostering a relationship with a temp agency. “So if I need to pull the emergency rip cord, and we need shovelers or feet on the street — not drivers — we have someone to go to,” he explains. “I’ve found that if you make that connection in the summer and invite [the temp agency] to your shop, versus calling them the night before a snowstorm, they’re more likely to hook you up.”

Steel City Landscape uses the H-2B program for 22 employees during the landscape season, but that program is designed to be temporary rather than year-round, so the company needs to find employees for its winter snow work. “That’s the biggest challenge,” stresses Purcell. In any given year, about half of the crew is completely new, so there’s a lot of recruiting to do. He says Craigslist ads have proven as successful as anything else he’s tried for this.

McWeeney says that while DMC Commercial Snow Management has a good network of employees who are in opposite industries, such as roofing or concrete, there’s always more recruiting to be done. And because some employees will be new, and the same driver may not work on the same site from one winter to the next, DMC Commercial Snow Management brings employees in around October to talk about the season ahead. “We give them site maps of all the properties, they go out to the properties to walk them and get an idea of speed bumps, curbs, drains, where the snow has to go and what the site looks like, so that their first visit isn’t when everything is snow-covered,” explains McWeeney.

Creating contingencies

As the season draws closer, McWeeney is busy making contingency plans in the event that something goes wrong. “You need to know what the steps are to split a route, or add a route, or add a property, for example,” McWeeney advises. One way he’s found to gain flexibility is through the use of six or seven supervisor trucks, which are fully outfitted with plows and spreaders. “Their main objective during the season is just to go around and check on sites, but they can also lend a hand during a storm; if a truck goes down they can take over the route,” he explains. “You have to do as much planning as you can when you can, because once the season starts, it’s pretty much like a chicken running around with its head cut off…. Everything needs to be working and up and running and you have to have plans in place.”

This is the phase that Ippolito calls “enablement and operational planning.” For him, it includes setting up routes, figuring out how many employees and teams are needed at particular sites, creating a materials list and ordering supplies, etc. It also involves training operators on the equipment they’ll be using. Ippolito has a background in human resources and says training is particularly challenging in the snow management industry, simply because employees are typically hired to start just before the snow starts. “For those that are hired earlier, we like to have an orientation,” he says, since it’s a chance to talk about their assignment and safety. Then, for those who will be leading crews, it’s an on-site visit to talk about particular locations, answer questions, take “before” photos, and so on.

Ippolito has found a few ways to build in contingencies in the event of equipment problems or shortages during the season. For example, when he adds new equipment, he tries to purchase the same standardized equipment (Fisher-mount plows, for example), and keeps an extra or two in the shop, so that items can be quickly swapped out in the event of a mechanical problem.

He also builds relationships during the off-season with mobile vendors that can handle things like hydraulic hose replacement on-site, if needed. “You shake their hand in the summer to make sure you don’t go to the bottom of the list during a snowstorm. We really use the summer to forge some good relationships,” explains Ippolito.

He plans for the worst by establishing an account with a major equipment rental chain. “So, if in the middle of a storm something goes wrong and I need a Bobcat, my crews can just sign and go. It’s expensive, but it helps make sure that you can deliver if all things go wrong.”

Basically, prepare for everything.

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