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ledenews · 4 years

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Kris Galmarini: Channeling a Free Spirit

The youngest of three children, Kris (Warfield) Galmarini has always been a bit of a free spirit. Growing up in Wheeling during the late 90s, she had a penchant for music and creativity, but also adventure. Going with the flow and conforming are not in her wheelhouse. She met young Bob Galmarini at a Young Life retreat while in high school. She felt a strong connection early. Naturally, Bob hailed from Cleveland. Far from ideal, but they managed to stay in contact via letters and phone calls. While her friends gathered at the lunch table, gabbing about the day’s events, Kris stood in the hallway by the pay phones, talking to the man who one day would become her husband. Why? She had a feeling. And when Kris gets a strong feeling, she runs with it. It’s character trait that’s served her well throughout her life. She graduated from Cal-State Northridge in 2003 with a double major in business and music. She was soon married and the two moved to Charleston, S.C., where they still have a home. After the birth of their second child (of three), both Kris and Bob were yearning for a creative outlet and came up with a clothing line named after their two children (Neve and Shepard Hawk). Neve & Hawk was born. It’s grown from offering children’s clothing only to multiple lines, two production facilities and a flagship store in the charming town of San Anselmo, California, mere miles from the Bay Area. It does more than $1 million annually in sales. Not bad for running with a feeling. That same energy and sense of spirit encompasses the Galmarini family. They live free, channeling the parents’ sense of adventure. That same feeling is represented in each piece of clothing they sell.

What started as a children's clothing line has expanded. Kris takes painstaking steps to ensure the quality of her clothing lines, not only in design, but also material.

What inspired you to go into this industry, not only in general, but to also offer the handcrafted, exclusive items that comprise your line? Each piece seems unique; where does the inspiration come from?

In 2010, after I just had my second baby, my husband and I would create together at home when the kids went to sleep. We desperately wanted to find ourselves again in the haze of a newborn and a three-year-old, yet didn't have the finances or the time to get that fulfillment outside of the home. So, we decided to tend to our passions inside of the house- playing music, sipping wine, and creating at night while the kids slept. My husband, Bob, is an artist and I had a passion for clothing design and so we combined our arts. What started as a t-shirt line quickly turned into more. And, here we are, 10 years later with a full clothing brand and flagship, all items produced in San Francisco and Peru. I think that at each stage, the concept and design is the focus and we haven't strayed from that. The design and ethical ethos behind our brand are what is important to us and what will be most important to us as we continue to grow.

The front of the Neve & Hawk flagship store in San Anselmo, California is pictured.

How has the business progressed from inception to where it stands today, not just in location and volume, but in how spread out the customer base is. Do you find you do more business at the flagship store or online? Also, any additional plans for expansion, both in locale or offerings?

Our brand started as a kid's clothing brand and was solely that for over five years. We only were direct to consumer (online) and in other stores (wholesale). We were doing great, but I wasn't happy. I didn't like being behind a desk, chasing money and dealing with stores. The creative part was secondary, and I began to hate my work. So, I started to figure out exactly what I wanted. And, it was a space to both sell and create in a world in which I wasn't managing accounts. So, I stopped all wholesale immediately and started the search for our first brick & mortar shop. When this happened, I decided to begin women's clothing and it quickly grew legs of its own and kind of dictated our direction. That was 2016. We have now had our store for almost four years. And, while our shop carries home, women’s, kids and men’s, our brand is 99% women’s. As for the percentages of sales online and in store- we used to sell more online. But we now are pretty even, doing almost $1 million a year in combined sales. As for expansion, in December we opened a craft coffee shop inside our flagship, partnering with an amazing woman owned, San Francisco-based coffee brand Lady Falcon Coffee Club. It has brought life to our store and has been so fun. And, ironically, has kept us alive during this weird time with Coronavirus. We are hoping to take this flagship model of store & coffee house and open another location in Charleston, South Carolina in the next year as we still consider Charleston home and still have a place there as I didn't want to fully let go.

One of the newest additions to the flagship location is the coffee shop, which wound up playing a huge roll in bridging the financial gap during the heart of the pandemic closure.

As a business owner, how has the pandemic affected you differently than the average citizen? You have a brick and mortar store to contend with, and employees? What affect has it had on them and how difficult was it to make the decisions you had to make?

The past three months been hard. I am not sure which has been more difficult, the emotional toll or the drop in revenue. The first few weeks were about fighting for my employees, coming up with a plan and doing hours of paperwork to get a PPP loan. We were unable to open at all and our production was shut down immediately in both countries so there was a lot of confusion with how to proceed. I am happy to say my full-time employees never missed a paycheck. And, they have been rock stars. It has been a delicate balance of making sure my employees are safe and figuring out how to make money during this time to make sure we survive. A whole lot of pivoting. That coffee shop we added the end of last year? Turns out it is what has saved us in many ways as were able to open curbside and also began a coffee delivery program locally, so people did not have to leave their homes during this time. Those things have kept us alive. We also did a pre-sale for clothing items that were in production when everything shut down and our customers really supported us in that release. We are so incredibly grateful. Now, we are open curbside most days for retail and coffee as well as coffee delivery and subscriptions, just trucking along and learning a lot along the way. We also took the first month off to get our whole flagship online- every brand and artist we carry in our physical location is now on our website too. It’s something we have wanted to do for years but never had the time. There are silver linings in this craziness. I have to focus on that, or I will just cry.

On your website you do a lot to mention and promote other small businesses in your community. On paper, it seems like a nice little town full of a variety and yet close enough to a major metropolitan area like San Francisco. Is it the perfect mix?

I love where we live--San Anselmo, California. It is the best little town and the community is wonderful. So many great restaurants and stores not only in our town but in all the other small surrounding towns in Marin. It is only 15 miles from San Francisco, right over the Golden Gate Bridge. It really is such a great mix and I feel so lucky to live here. As for other small businesses? YES! We must all support one another. The idea of us all being competition is sad to me. We are stronger together. Why feel threatened?

It's not uncommon for the Galmarini family to set off on an adventure. That freedom of spirit is what makes them who they are and its encompassed in the Neve & Hawk clothing line.

You met your husband in 1996 and you’ve been on this incredible journey together. You work together, play together, have three children. And you’re successful together. Given how other families struggle to make their lives work, do you ever have to sit back and pinch yourself?

I met my husband, Bob, in 1996 at Young Life camp. I used to call him from the pay phones in the North Commons and we wrote letters back and forth and dated on and off until 2001 when my mom passed. It was at her funeral that we reconnected and were married in 2004. We have lived in San Diego, LA, Charleston, and the San Francisco area. We have three kids—Neve (13), Shepard (9) and Sebastian (3). We came to San Francisco for his job, yet my work started to boom once we came. I think the key is that we have always been supportive of one another. I do pinch myself, all of the time. But it isn't always easy. Trying to navigate his crazy job (he is senior director of brand design at Slack) and my business, as well as the kids and their activities and school isn't always pretty. Sometimes it is an exhausting struggle. But we are both all in and that means everything. We also both are adventure driven so we are constantly dreaming up scenarios for our lives and then sometimes we just do them, even if it isn't the smartest investment. We are dreamers and also doers and those things combined can be amazing, and dangerous. I think the hardest thing is to make sure we carve out time for ourselves so Bob can surf, and bike and I can run or pretend I am running and read a book with wine in my hand. Whatever it is, we need to escape to it to fill up to be better for our kids and each other. Do we still want to punch each other sometimes? Of course. That is marriage and parenthood. Anyone that says otherwise is lying. Read the full article

#calstatenorthridge #Cleveland #krisgalmarini #neveandhawk #sananselmo #wheeling #YoungLife

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dylan38sanders · 6 years

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21 Creative Ideas for Corporate Stage Design

Do you need some fresh inspiration for corporate stage design? Is it time you discovered a new approach for that annual conference or general session? Yes? Then you’re in luck! We’ve searched around the globe to put together a list of creative corporate stage design ideas worth a look! Simply scroll through for images and tips to get the inspiration flowing for your next corporate event.

IBM Impact Conference

Source: Encore Event Technologies

With some 18,000 people attending the IBM Impact Conference, every aspect of the event must engage huge amounts of people. That’s why event organizers chose to create a multi-dimensional set with a series of screens layered across the stage. Organizers assigned each conference topic a color. So, with this creative corporate stage design, it was possible to transform the set with lighting and on-screen imagery in the designated color for each topic. This is high-energy multimedia at its best!

2. AT&T Developer Summit

Source: Freeman

What happens when a big name needs to reinforce their industry stature? They turn to eventprofs to overhaul their summit with more uniformed branding and an emphasis on innovation. That’s what Freeman did for the AT&T Developer Summit. And the result? A huge impact.

Consistency was the priority here, as you can see from their impressive corporate stage design. Everything from the curved stage to the circular mats, backdrop and ceiling fixtures ties to the AT&T Developer Summit logo featured on the screen. The right balance of bold color energizes, without over-stimulating the senses.

3. Life Sciences Trainers & Educators Network Annual Conference

For a corporate stage design reflective of conference themes, look no further than the Life Sciences Trainers and Educators Network Annual Conference. Aspects of the Arizona landscape and LTEN’s technology theme were the inspiration for this beautiful stage set, because of the event’s location.

Layered backdrop elements like waved panels combined to create a representation of the Grand Canyon. The set also played with different textures and patterns via circuitry panels and used a triple-wide screen for presentations because Arizona is a hub for growing tech. Color washes lit the stage and intense color saturation emphasized the many textures. Blues, pinks and yellows created a sunset desert palette that was nothing less than stunning.

4. Forbes Women’s Summit

Source: Forbes

At the Forbes Women’s Summit, four C-suite leaders took part in a panel titled “The Builders: Shaping the Future of Work Now.” Intentional or not, the backdrop of timber paneling was entirely fitting for the name of this panel. The rustic backdrop combined with contemporary furniture created a clean but comfortable presence, while the timber paneling and greenery have an eco-friendly feel.

You don’t notice the curtains behind the timber at first, but the purple lighting adds a touch of color and a warm glow to the staging, without overshadowing the panel of speakers. This isn’t a highly-technical corporate stage design, but it’s nonetheless very effective. The perfect inspiration if you’re looking for cost-effective staging for your next corporate event.

5. Sony E3 2012 Press Conference

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Now, we move to a huge-scale production with the Sony E3 2012 Press Conference. By using a variety of traditional 16:9 screens and square-shaped screens, with some set forward, while others receded, this created a fantastic sense of dimensionality. Rather than one wide stage raised at a single level, there is a central raised section that makes the speaker seem like he is among the audience which can help with attendee engagement.

Press play to see an impressive display of projection mapping interspersed with video. While you may not be working with a budget that allows you to create something that’s so high-impact, you can take inspiration to incorporate these elements on a smaller scale.

6. RECon Asia Pacific Conference 2017

Source: K&A International Co., Ltd.

RECon is the world’s largest global gathering of retail real estate professionals. You can see their staging was quite conventional; a large backdrop with the conference logo in plain sight, supported by a screen on either side to display content.

But, what stands out is their use of lighting to convey changing moods. Using different colors and even changes of direction for the beams of lighting helped create a variety of dramatic effects. To enhance further, they also used color washes across the staging and walls. Notice that more dramatic lighting was used for the guests’ arrival and while having dinner, with ambient blue washes used during conference sessions.

7. ICA (International Cotton Association) Trade Event 2016

Source: Adlib

The ICA Trade Event in 2016 was a celebration of the ICA’s 175th birthday. So fittingly, a custom built 40x7m stage set provided a backdrop for stunning projection mapping. This displayed a story of the past 185 years in the cotton industry. Look at the dramatic shift from the black and white projections to the bright colors of the poppy field which makes you feel like you’re really among them.

Lighting washes in blues and violets across the beautiful architecture add a sense of drama while highlighting the best features of the venue – the Titanic Hotel in Liverpool.

8. MariaDB 17 Tech Conference

Source: Visual Journal courtesy of Moniker

Consistent branding and clean lines were vital to an elevated conference experience at MDB 17 in New York. Layering bold colors and patterns created an aesthetically-pleasing corporate design that also had a sense of depth. A transparent speaker podium with a branded banner was the ideal choice to not detract from the bold backdrop.

A screen positioned to the side of the stage displayed content while allowing the speakers to be front and center. Consistency certainly doesn’t mean dull here. What stands out overall is a bright and uplifting vibe to energize attendees.

9. Pivot Summit

Source: Microhire

The Pivot Summit is a tech-centric business event in Geelong, Australia. So, the decorative staged features used here are a good choice. They resemble building blocks that bring to mind Tetris or molecules. Aside from unique shapes, a bold 3D logo and a color wash do wonders to bring this staging to life. These are a great foundation to use whenever you’re planning a corporate event.

Keeping the decorative features white makes sense for creating a contrast between them and the colored lighting. Positioning the widescreen above the stage, rather than to the side helps to continue drawing the eye of the audience to the front and center (whether they are sitting close by or towards the back.)

10. TTI Success Insights Conference

The TTI Success Insights Conference needed to change-up how their event presented, but it meant getting creative. It was essential to be able to easily reconfigure the one space to hold both general and breakout sessions. We also replicated the appearance of the main session staging for the breakout sessions. Attendees appreciated the consistency of quality as they moved between sessions and it helped to keep their energy up.

Panels of scenic fabrication placed at intervals between projection screens helped maintain that consistency, with easy mobility for the room changes. A blue light wash over the backdrop created a great work environment for attendees. The feel was classy but also uplifted.

11. In Good Company Conference

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Today’s the DAY. Meeting up and fueling up with coffee by @ladyfalconcoffeeclub, breakfast with @navitasorganics and more. #ingoodcompany2018

Special thanks to everyone who helped to make this happen, including @beautycounter @interiordefine @floyddetroit @oldnavy @dysonhair @potterybarnkids @moxxlyinc @thirdlove @framedandmatted @uppababy @alaskaair @sajewellness @methodhome @sweetgreen @ingridandisabel @onceuponafarm @littlefund @skyyvodka @biritesf @winc @native_cos @neveandhawk @oldnavy and so many others.

A post shared by @ beingoodcompany on Sep 28, 2018 at 10:31am PDT

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Now we turn to a smaller, but no less beautiful corporate stage design, for the In Good Company Conference. The overall design combines living room-like comfort with elements of nature – a breath of fresh air. The simple backdrop in all-white highlights the conference without any distraction.

Beautiful greenery disguises the front and sides of the black stage and helps to create a sense of happiness and balance. The furniture invokes a sense of intimacy, which is a perfect tie into both the conference name and purpose – for creative entrepreneurs who are women and mothers to connect with each other.

12. Forca Dimec 2018

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#EverBlock adds an impressive and creative presence to any event, and can be built and designed to any scale! . . . #staging #temporarystage #colorful #eventplatform #eventstaging #podium #specialevent #bigblocks #stagepresence #event #eventdecor #conference #entrepreneur #eventspace #specialevent #companyevent #companytraining #employeetraining #corporateevent #backdrop #backwall #featurewall #design #eventdesign #tedtalk #stagedecor #marketing

A post shared by EverBlock Systems (@everblock) on Sep 17, 2018 at 12:41pm PDT

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You’re only limited by your imagination when it comes to creative temporary staging. A perfect example is this corporate event in Brazil. Two purpose-built brick walls from EverBlock flanked a curved widescreen for video projection mapping. Because the blocks can be taken apart and rebuilt for the next event or even to create something entirely new, they’re essentially a green building element. They’re also a great option for adding a sense of playfulness to a corporate event which might otherwise run the risk of appearing too serious.

We love that the blocks add color, texture and interest. But it’s also about the contrast created between technology and physical, tangible objects.

13. VOICE Summit 2018

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Day 2 of the VOICE Summit at NJIT and I still can't get over this gorgeous stage (or the presenters that have spoken on it)

#eventplanning

A post shared by Beth Lawrence (@_beth_lawrence_) on Jul 25, 2018 at 11:51am PDT

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At this tech event, 3D decorative panels with a resemblance to computer motherboards were used. To highlight the creative corporate stage design further, the fabric backdrop, stage and even the attendee furniture are all in black.

3D lettering is always a favorite because of its tangible nature. Also, because it was white, it could be projected onto for color changes throughout the event. Large screens were set to the side of each stage for optimum viewing, without detracting from the stage design.

14. Ministry of Education Event – Republic of Maldives

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Gov’t. announces fulfilment of free preschool education pledge An event of Ministry of Education – Republic of Maldives Event Managed by Iskandhar School #StagecoremvEvents #EventRigging #EventLighting #EventVideo #EventStaging #EventAutomation #EventSet and . #EventRental Photography: @framed.mv

A post shared by Stage Core Pvt. Ltd (@stagecore) on Nov 2, 2016 at 12:52pm PDT

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As this event was for the announcement of a pledge fulfillment for a free preschool initiative, the child-like feel to the staging was the perfect choice.

One of the most creative features at this event were the playful lighting projections onto the paneled ceiling. These projections were in the same colors as the bold stage backdrop panels. Because of the positioning of the panels, along with bold imagery and a small amount of text, it made them appear like pages in a children’s book.

15. Dubai Islamic Bank Gala Dinner

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Protec partnered @alsayeghmedia with #EventLighting #EventVideo #EventAudio #EventStaging & #EventRigging for the Dubai Islamic Bank gala dinner. #EventRental #EventProfs #GalaDinner #ProtecEvents

A post shared by PROTEC (@protec_events) on Jun 9, 2016 at 5:14am PDT

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This event makes our list because it’s the perfect example of creating a theme with corporate stage design. Of course, magnificence and opulence are just right for a bank’s gala dinner! Lighting, screens and 3D objects were all used as features that, when combined, resembled a galaxy with a night sky and a central planet with rings.

The brilliant lighting across each step reflects that of the rings, while also directing attention to the stage. We’re in awe of those lighting beams projecting outward from the stage. They create a feeling of inclusivity – that attendees are really part of what is happening on stage.

16. Microsoft EDU Keynote

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That time @heyheysu live illustrated our #MicrosoftEDU keynote

⠀⠀⠀⠀⠀⠀⠀⠀⠀ … #Repost @Microsoft⠀⠀ #hyesulee #handdraw #illustration #surface #surfacestudio #livedrawing #keynote #scenicdesign #design #designagency #production #creative #liveproduction #liveevents #experiential #eventdesign #experientialmarketing #eventproduction #creativeagency

A post shared by ZED INK (@zed_ink) on Sep 18, 2018 at 8:00pm PDT

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If you’re looking for something completely different, with a live, off-the-cuff feel, then this is the one for you! After all, who says you must do what everyone else is doing?

During a Microsoft EDU keynote, illustrator Hyesu Lee created an illustration using the Microsoft Surface Pro. It was shown live on a screen which became the backdrop for the session. Because of this colorful and attention-grabbing backdrop, it was essential that the rest of the corporate stage design didn’t compete for the audience’s attention.

17. YAHOO! Partner Day at Levi’s Stadium

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What a great team! #Repost @roarevents ・・・ And we are live! Final look at the stage! The transformation of the United Club is pretty spectacular! Thanks team @nicolesunday @blueprintstudiosevents @_designinmind @huckleberrykaren it looks FAB! #eventdesign #eventplanning #eventbranding #eventstaging #branding #design #creativepartners #workwiththebest #eventprofs

A post shared by Blueprint Studios (@blueprintstudiosevents) on Oct 28, 2015 at 10:24am PDT

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The goal for this corporate stage design was to wow the startup’s super-users, who were known for their appreciation of good design. In other words, the set needed to be Insta-worthy! Here, we see that sleek and stylish, rather than showy was more appropriate for the audience. And a sense of symmetry was essential too.

Staggered panels added depth, while still maintaining clean lines. The panels were also subtly shaded in different colors. A light stage is a nice change up from the many black and dark grey rental decks we see.

18. UP Global

Source: designworklife courtesy of Moniker

Don’t make the mistake of thinking “corporate” must be “impersonal”. UP Global showed an essential human element at their corporate event by using people’s images as part of their stage backdrop. After all, this is in line with UP Global’s desire to support entrepreneurial communities. We think obvious references like these can be more effective than the obscure. When you plan your next corporate event, think about the best way you can form a connection with attendees – not just wow them.

19. Turner Internal Meeting

Source: ATOMIC

The Turner Internal Meeting showcased completely different corporate stage design elements than our other list entries. A stand-out feature was their custom-built wood hero wall. Comb SuperWall was then positioned between the hero wall and the projection screens which were used to display both imagery and content. Notably, sections of Comb SuperWall were used around the rest of the venue too, to imitate columns for example.

With eye-catching features like these, it’s essential to then create some balance. And so, a clear podium and grey stage let the backdrop take the focus.

20. PARP at CeBIT ICT fair in Hannover

Source: Poland at CeBIT

For the largest ICT fair in the world, the high-tech and sleek staging we saw at Hannover was the perfect fit. The screens on stage function both as practical items for displaying content and decorative elements, thanks to unique shapes and their overlapping layout. Color also plays an important role. The red and orange hues are on-brand, while blues create some relief. A variety of lighting helps to create a dramatic multi-dimensional feel to the staging.

21. TOBY Awards 2009 for BOMA

Source: Smart Meetings, courtesy of Bravo Productions

What do you do when you need to create a beautiful awards dinner on a budget? You create an eco-friendly and reusable corporate stage design! For the client, Building Owners and Managers Association International (BOMA), event sponsors created a city skyline out of timber to build into a set. They added to the effect by renting trees indigenous to Southern California and using a gobo crafted into a representation of skyscraper windows to project light onto the set.

LED lighting was chosen for its energy efficiency, to continue the theme of eco-friendly design. But, it also allowed for more color changes throughout the event and therefore, a more dynamic corporate stage design.

As you can see, there are so many options now for creative corporate stage design. Look to elements of dimensionality, texture, color or lighting. But ultimately, you should choose what will best represent the event theme and the client’s brand, while keeping the energy of attendees up.

Did you find any corporate stage design inspiration here? What are you thinking about trying for your next corporate event?

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from Endless Events https://helloendless.com/21-creative-ideas-for-corporate-stage-design/

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