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gffa · 2 years

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I debated how to answer these asks, now that I’ve stepped in this discussion, and I’m going to talk about something--only one of these is over my follower count (good on you @elzar, doubly so for making me laugh when I was starting to get up in my head about it! 😂) and it means nothing. You couldn’t guess how many followers I have based on the level of activity of my account, which shows you exactly how much it (doesn’t) matter! I love every person who chose to follow this blog because they liked the content (and I wish the hate followers a very happy Enjoy The Show And/Or Gnashing Of Your Teeth Whatever Makes You Happy I Guess), I love the people I get to interact with, and I wish I could follow more of you back, but some of you post like 70 times a day and I already struggle to get through my dash. 😂 The thing I want to discuss here, though, is how little follower count matters (even when, let’s be clear, every follower is a gem, WHICH YOU GUYS ARE 💕), but instead that the people who like your personal posts or leave kind comments on your discussion posts, those are the ones you’ll remember in ten years. I chose to reblog this meme, but it’s something I’ve been thinking about for awhile. I’ve had my “main” tumblr blog since 2010 and it has over 60k followers and that literally means nothing, because most of them are from the peak of tumblr’s popularity, are inactive blogs now, or only come around once in awhile. I can make a post there and it’ll struggle to crack 100 notes! (In fairness, almost all of my attention is here, I hardly make any personal or discussion posts there.) And when I look back on the height of my activity on that blog, I don’t really feel much, like, did I get a post that made a certain number of notes? Like, 50k+ notes popularity? Probably a couple of times, and that felt good in the moment, I still appreciated it now, I love when people enjoy the content I’ve made!!! That’s a great feeling and I don’t mean to dismiss it at all! But it was also incredibly ephemeral, I don’t really feel a spark of anything about it anymore, when it was so many years ago. But when I think about the friends I made there, the ones that I’m still in contact with and hope to follow when we move to whatever platform comes next, those are the ones that I treasure. When I think about the lovely discussions I’ve had with people who followed me and we just had some really cool stuff to say to each other, that is what mattered. And the same is true of this blog. No, I’ll never hit those heights again on Tumblr, but ultimately the popularity of posts isn’t really an accurate way to judge follower count numbers and shouldn’t be. I need to periodically remind myself that any judgement of fandom interaction by numbers is going to be a flawed one and lead to paranoia and self-doubt, which is something I’ve struggled with recently. Judging yourself by numbers, whether follower count or notes count on any given post, will not lead to looking back on your experience in ten years and being satisfied. Having a thoughtful conversation with friends, getting actual connection with another human being, whether over something meaningful or a shitpost, that’s what will sustain a person. And I appreciate every follower I have for that, because the kindness and engagement you’ve been sweet enough to share with me is what really matters. So, if you have 5 followers, 500 followers, 5,000 followers, 10,000 followers, 25,000 followers, 50,000 followers, or 100,000 followers, it doesn’t really matter, because in ten years, it will mean absolutely nothing, while the friendships you made along the way will mean everything.

#follower count meme

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freedom-of-fanfic · 7 years

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I have been reading and reblogging some of your posts and wanted to thank you for that detailed account. I have been out of fandom for a while, and antis really baffled me at first. But now I have a question: Could you talk some more about how current antis relate back to the LJ social justice scene and when the morph from debating fanworks to dissing people happened? Thank you!

I’m glad you’ve been enjoying this blog!

I think this reddit post does a nice job of summarizing the history of fandom and how it’s led to our current point. But I’m going to go more into how tumblr’s very structure led to a ‘race to the bottom’ sort of enacting of punishment via social justice.

Almost all of this is from personal observation, having been here since late 2010.

To get more into the actual history of it: Racefail ‘09 is the name given to the big, public 2009 debates about racism in genre fiction (published fantasy and sci-fi), which happened primarily on livejournal and private websites. (Racefail was itself the result of the rising awareness of social justice in the real world thanks to the democratization of information via the internet.) Racefail raised a couple of big questions: were non-white (and non-straight/non-cis/non-male) creators being silenced and erased in published genre fiction? And were the stories being told primarily racist/sexist/homophobic and lacking in representation for non-white/Western cultures (and LGBT+/queer/female stories)?

From everything I’ve read I feel like a lot of good came out of these talks; in particular, it greatly raised the awareness of social justice in genre fiction and fandom spaces - which had been there before, but not quite so prominent. But one major bad came out of it: it revealed, via the shitty behavior of one member of the genre fiction community, how social justice could easily be used as a silencing tactic by applying arguments meant to dismantle power structures to individuals who may (or may not!) benefit from those power structures.

Fast-forward to 2010-2012 tumblr. LJ has undergone multiple journal purges and partial restorations, been bought out by a Russian company, and - final straw - changed the way anonymous threaded posts were handled, ending its value as a space for anon memes like kinkmemes. Fandom dispersed. A not-insignificant number of us eventually end up on tumblr, and those of us coming from LJ have brought with us a greater awareness of social justice, particularly lgbt/queer culture and feminism.

At the same time, Facebook has opened its doors to everyone instead of only allowing college students to use it. Facebook has almost single-handedly popularized the notion of making your offline life publicly available online. Gone are the days of keeping your age, real name, and offline identity hidden; we share everything except maybe last names and exact locations.

Tumblr democratizes the fandom experience like never before. Livejournal and forums had moderators; tumblr has none. Communities are gone - instead we have tags where people gather to talk about shared interests. People who previously felt shut out, forced to be ‘lurkers’ because they had nothing to say, could now have a blog and share the work of others via reblogging. The main way to gain social capital is by having the most followers and therefore the most widespread content.

But tumblr is a weird experience compared to other blogging sites because at the time it was the only one with a ‘reblog’ function. any one post can go absolutely viral and the people who see it beyond your immediate circle will lack the context of the rest of your blog. This means that either every single post needs to be entirely self-contained … or get wildly misunderstood. (Guess which one happens.) It also means that that the posts that spread the fastest and furthest are the short, witty ones or - you guessed it - the controversial ones. Finally, people tend to not fact-check - if something is interesting and seems believable, people reblog it uncritically. Tumblr’s dashboard structure actively encourages people to not leave their dash to look at provided external links - you’ll lose your ‘place’ on your endless-scrolling dash, and the little ‘home’ button in the corner is reminding you how many new posts have been created since you last refreshed. You don’t have time to fact-check.

Controversy without context is polarizing - without the original context, people provide their own context and agree or disagree based on a bunch of assumptions. Tumblr is a breeding ground for this. Opinions don’t get more nuanced - they get more vitriolic, more sharp and quick-witted. And with people not bothering to fact-check or click linked information, misinformation spreads like wildfire.

The early experience of fandom on tumblr is one of widespread acceptance. Possibly because FB does this, people feel safe to share their age, sexuality, and gender on their tumblr profiles - and those identities get more and more specific as people learn more about gender identities and sexual orientations that are off the gender binary. People spread educational posts about queer/LGBT+ culture, feminist theory, and racism alongside fandom posts. The importance of minority representation in the media is a hot topic and posts that criticize media for their lack of (or bad) representation get thousands of notes. Social justice theory - fighting the appropriation of colonized cultures by imperialists, promoting the voices of the oppressed over those of the privileged, the right to be angry because of the oppression and trauma you’ve experienced, not tone-policing people who have been hurt, and not erasing the experiences of others - are widely discussed.

A lot of good came out of this, too, but I believe a natural backlash resulted. Earnestly working to promote the voices of the least privileged and trying to avoid silencing or erasure, what started as an effort to even out the social strata gradually became a kind of reversed social strata. People who were oppressed on any axis could not be corrected by anybody of lesser oppression - it was considered to be silencing. People could not say their feelings had been hurt by a marginalized person’s word choice - that was tone policing.

And this led to a secondary, and probably lesser conclusion: people who identified as ‘privileged’ - that is, white, cis, straight, mentally well, able-bodied, (and male) - felt guilty for all the privilege they had. and the promotion of marginalized voices over their own - the tendency to tell people, regardless of the validity of their points, that if they were privileged their voice did not matter - to escape their privilege, at least on tumblr.

I think we hit Peak Tumblr in 2012-2013-ish. Non-human and nonbinary identities proliferated. Asexuality awareness exploded, as did other lesser-known sexualities and paraphilias. People wondered what it meant to be trans in a world with no gender binary. People self-diagnosed severe mental illnesses. And this unto itself wasn’t a bad thing! Probably many people learned a lot about themselves from the openness and acceptance.

However: there’s no way to know how much of this was from people self-discovering and how much was from people who realized that unless they had some axis of oppression they could point to they could be silenced. And people were extremely open about these identities as well: despite all of the talk about social awareness, interactions on tumblr suggested that most people still assumed that everyone else was white, cis, straight, able-bodied and mentally well (and therefore completely unaware of social issues and in need of education). And due to how tumblr’s reblogging system could separate posts entirely from the context of the original poster’s blog and personal details, this assumption happened a lot!

Whatever the actual numbers of people who were self-discovering versus self-deluding, this extreme acceptance got its own natural backlash. It wasn’t possible for everyone on tumblr to be oppressed, but everyone on tumblr seemed to be finding some way to be marginalized - they weren’t cis, they were ‘a demigirl’. They weren’t straight, they were ‘gray asexual’. There had to be some way to distinguish the real marginalized people from the fakers.*

Enter gatekeeping - which seems reasonable enough at first, given the sheer number of people who are claiming to be part of the marginalized club. People start making fun of ‘transtrenders’ and ‘starselves’ and say ‘heteroromantic demisexuals’ are ‘just normal’. People call one another ‘cishet’ specifically to erase their gender identity/sexual orientation.

This environment makes tumblr ripe for radfems, who greatly benefit from people putting limits on what identities other people can have. And radfems feed the gatekeeping mentality, leading to more and more policing of one another on tumblr instead of acceptance. Instead of trusting others to be honest about their gender identity, sexual orientation, race or mental health, people increasingly decide the identity and experiences of others based on whether or not they say and do the right things. Conversely, if you say or do the wrong things you are ostracized and your identity is erased using the reverse social strata of tumblr: ’cishet’ becomes shorthand for ‘ignorant asshole’ - and ignorant assholes are not to be listened to.

One no longer has to identify wrongly to have the wrong identity to be worth listening to. One only has to do the wrong thing.

So how does this tie back to debating fanworks vs dissing people? Well: tumblr isn’t just the home of social justice. It’s also the home of fandom, and these two spaces heavily overlap.

Like our genre fiction friend that I mentioned back at the beginning of this long-ass post, tumblr had already begun - with the best of intentions - to silence people for having the wrong level of marginalization. And when radfems and gatekeepers entered the scene, one’s level of marginalization became a function of how you behaved. Now you had to behave right to have the right to be listened to - and fanworks, far from being the exception, are the rule for determining if people behave ‘right’ in fandom spaces.

In other words: debating fanworks/fan opinions and dissing people have become the same thing. If a fanwork is for the wrong pairing, that makes a person a bad person. And bad people are only able to create bad fanworks.

This attitude is how you get things like ‘if you ship [x] you’re straight’ and ‘oh, you ship [x], your opinion on this unrelated social justice issue is invalid’ or ‘i’m not surprised to find that this person is [x]-phobic, they created problematic fanworks.’

And that’s where we’re at today.

Man this is much. I’m sorry for your eyes.

*And in case it isn’t obvious, I think policing sexual orientations and gender identities is nonsense - demigirls and gray-ace people count as much as everyone else.

#makamu-a-tumbling #gatekeeping #a history of tumblr

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