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TikTok, Instagram, X: How Travel Startups Use Social Media - PhocusWire
Excerpt from PhocusWire
On average, working age people are now spending up to two and a half hours on social media platforms each day. And it’s no secret that businesses have taken note, especially new ones that want to make a quick — and inexpensive — splash.
“For startups it is one of the most cost-effective ways to build brand awareness,” said Martin Stoll, CEO of Sparkloft Media, a creative agency that works with travel brands and has its roots as a social media agency. He calls social media a “must-do for any brand.”
Perhaps no one in travel has taken that more to heart than @hotel, a hotel booking platform that founder and CEO Konrad Waliszewski compared to an “OTA for Instagram and TikTok.” While @hotel doesn’t have the revenue streams of the big online travel agencies, its 60 million followers across social media accounts could make it a force if social media’s role in travel searches continues to grow.
“Social media is the new SEO, and travelers search on Instagram and TikTok before Google,” he said.
But after years of different social platforms taking center stage - some fading out (RIP Vine) and others skyrocketing - which platforms remain relevant for travel startups as they market their product to the masses? Is TikTok most important? Does X — formerly Twitter — still matter?
How do travel startups and businesses decide what platforms to use?
Put simply, different social media platforms serve different purposes.
The most important thing, savvy users say, is to keep in mind which sites are drawing the clientele they want for their businesses.
“We’ll go wherever our customers are - wherever they’re spending time,” said Kyle Tibbitts, chief marketing officer at Wander, a network of smart vacation homes. “[We’re] agnostic as to which platform wins or loses.”
Strategies have to keep up with whatever platform and content is capturing attention.
“Our playbooks evolve every single day based on new data insights,” Waliszewski said. “This data continues to unlock new ways to capture attention faster, maintain engagement longer and spark enough emotion or value to be worth a share, save or comment. While the tactics are constantly changing, nailing this dynamic is the key to unlocking viral growth.”
Click here to read complete article at PhocusWire.
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Best Digital Marketing Company in India
TITLE : Best Digital Marketing Company in India
There are numerous digital marketing companies that provide a range of services to help businesses promote their products or services online. Here are some well-known digital marketing companies:
1. WebFX: WebFX is a full-service digital marketing agency that offers services such as SEO, PPC advertising, social media marketing, content marketing, and web design. They have worked with various industries and have a track record of delivering results.
2. 360i: 360i is a digital marketing agency known for its expertise in data-driven marketing. They provide services including SEO, paid media, social media marketing, content creation, and analytics. They have worked with major brands and have won several awards for their campaigns.
3. iProspect: iProspect is a global digital performance marketing agency that focuses on driving measurable results for its clients. They offer services such as search engine optimization (SEO), paid search advertising (PPC), social media marketing, content marketing, and data analytics.
4. Merkle: Merkle is a digital marketing agency that specializes in customer relationship management (CRM), data-driven marketing, and personalized experiences. They provide services such as SEO, paid media, email marketing, social media marketing, and customer analytics.
5. Digitas: Digitas is a global marketing and technology agency that helps brands navigate the digital landscape. They offer services including strategy, creative design, social media marketing, content creation, data analytics, and technology implementation.
6. Performics: Performics is a performance marketing agency that focuses on driving business growth through data and technology. Their services include SEO, paid media, social media marketing, content marketing, and mobile advertising.
7. Blue Fountain Media: Blue Fountain Media is a digital agency that specializes in web design, digital marketing, and online branding. They offer services such as website development, SEO, social media marketing, content creation, and conversion rate optimization.
8. Sparkloft Media: Sparkloft Media is a digital marketing agency that focuses on social media marketing and content creation. They help businesses develop and execute social media strategies, create engaging content, and manage social media campaigns.
These are just a few examples, and there are many other digital marketing companies available. It's important to research and evaluate their expertise, industry experience, client reviews, and case studies to find a company that aligns with your specific needs and goals.
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WHAT’S WORKING IN B2B SOCIAL MEDIA MARKETING.?
Those crafting B2B social media marketing programs should consider employee branding, showcasing C-Suite executives and connecting social media and Account-Based Marketing (ABM) efforts. Those are some of the hot-ticket trends in the business of business-to-business social media marketing, according to Carter Hostelley, founder and CEO of Leadtail, a B2B social media consultancy.
“When I think about B2B social today, companies are very active on social,” Hostelley said. “And the thing I always used to say, and I think it still holds true, is the B2B social side tends to follow by a couple years the B2C side. … Social is discovery driven. It’s really about moving folks from discovering a brand to having interest in brand and then finally having intent around the brand.”
Crunching B2B Social Media Numbers
It’s not like we need convincing today B2B buyers are on social media. But here are numbers reported by HubSpot last year. 76% of buyers are ready to have sales conversations on social media, and 81% of buyers are more likely to engage with brands that have a “strong, cohesive, professional social media presence."
Twitter saw 2.01% follower growth
LinkedIn saw 7.79% follower growth
Twitter saw a 1.06% engagement rate
LinkedIn saw a 3.53% engagement rate
*Total engagements/impressions = engagement rate
.
Facebook, LinkedIn, Twitter: Where to Land?
Charles Cunningham, group account supervisor at digital agency Sparkloft Media, said B2B companies should focus on a two-pronged approach: Facebook/Instagram and Linkedin. The Facebook/Instagram advertising ecosystem provides a flexible and cost-effective platform to target consumers based on industry, job title and seniority, along with traditional demographics. Linkedin provides the most in-depth targeting for B2B with seniority, specific company, job title and organization size.
Dave Nilsson, founder and director of SEO consultancy ConvertedClick, said Twitter has been a source of leads, and one major reason is relevancy to clients. “We share content that is exclusively wired to digital marketing and it immediately catches the attention of our clients,” he said. “... Contrary to popular belief that social media marketing is better suited for B2C companies, I think it works great for B2B businesses, too.”
LinkedIn: the Clear Winner for B2B
Getting down to brass tracks in B2B social media marketing, LinkedIn is a clear winner, according to Nora Leary, growth director at Ironpaper, a B2B marketing agency. Where many B2B companies go wrong is posting content that is irrelevant to their target audience, she added.
“For example, you may see overly technical posts or posts that promote the company's ‘20 years of experience,’” Leary said. “We see this in LinkedIn ads as well. B2B companies have the most success when they target buyers at the correct stage in the sales funnel.”
B2B brands in the awareness phase shouldn't promote an FAQ about the company. The ad should go to an ebook that addresses the buyer's pain points. “Social media can be an excellent lead generation tool if companies take a deep dive into their buyer and understand what content will resonate with them,” Leary said.
B2B company CallRail is also seeing continued success on LinkedIn, while reach on Facebook dropped significantly in 2020, according to Suchi Sajja, social media manager for CallRail. To remedy this, the social team began automatically boosting top-performing Facebook posts, which led to improved results in December and January. Prior to boosting, reach consistently came in at under 100 people per post. After boosting, teams experienced an increase in reach to 5,000 to 7,0000 people per post.
Defining Personas Can Help Determine Right Platform
The bigger question regarding platforms for B2B social media marketers is what do your customers tell you. Abhi Jadhav, co-founder and managing partner at Bay Leaf Digital, a B2B marketing agency, said the social media platform they use for B2B paid marketing is decided by doing a persona definition exercise. This exercise reveals the preferences of the audience and allows them to focus efforts on the platform where the target persona is most likely to frequent.
“For example, if we are marketing an enterprise SaaS solution, and the decision maker is a C-level executive, then our go-to platform is LinkedIn,” he said. “For a SaaS that has a lower cost of ownership, and the decision maker is a small business owner, we might prefer to market on Quora or Facebook.”
Impact of C-Suite, Societal Issues
Of course, if B2B were as easy as picking a platform. According to Hostelley, this also comes down to creating the right content and being more human as a brand by bringing faces and personality to C-Suite executives, for starters.
“One of the things I would say that's really emerged in the last 18 months on the B2B social side is executive social,” Hostelley said. “Companies now are really starting to understand that going out there and talking about how disruptive their technologies are but then having that company’s C-Suite literally be nowhere to be found on social, not even having their photo on LinkedIn. It just really sends a different signal to the sophisticated tech buyers now.
Why Showcasing Employees Matters
Certainly a less risky endeavor is showcasing employees on social, according to Hostelley. Employee branding helps B2B companies see the people behind the brand.
“It’s not just the employee of the month crap,” Hostelley said. “But let's highlight what employees are doing in the community, let's highlight an employee's first shot of them on their first Zoom call with their brand new company. Let's highlight the fifth-year anniversary. Let's highlight every Friday an employee with their pets.”
B2B companies really struggle with this tactic sometimes because they hide behind the corporate style guide. But Hostelley encourages B2B brands to be more human and authentic
Invest Energies into Video
Cisco predicts that by next year 82% of all internet consumer traffic will be through video. Videos are the perfect combination of visual and auditory stimulation that will grab people's attention and keep it, according to Phil Strazzulla, founder and CEO of SelectSoftware Reviews. “It puts a face to the company so that people know you are a person, not just a company,” Strazzulla said. “The best marketing strategy on social media is to try to make business-to-business more like person-to-person
Seeing Success Through ABM
Costa said an integrated multichannel strategy is crucial for a successful B2B buyer journey that drives both brand awareness and meets demand KPIs. Her teams have seen success leveraging social media networks both for earned and paid placements. PROS’ ABM (Account-Based Marketing) program generated 46% of lifted target accounts (target accounts with higher website engagement) in 2020 through this multichannel approach.
“Using a good mix of content that serves different communication objectives and KPIs is key to success in using social media,” she said. “For example, we work to make sure that our editorial content has a balance of thought leadership, educational, and culture-related content, that is offered in a variety of formats (videos, images, polls, etc.). Videos playing within the social networks tend to drive high post engagement, but it’s very likely that if your organization also has social media KPIs related to driving website traffic, and also needs prioritizing social content that directly takes visitors to the website.”
WHAT’S WORKING IN B2B SOCIAL MEDIA MARKETING.?
Those crafting B2B social media marketing programs should consider employee branding, showcasing C-Suite executives and connecting social media and Account-Based Marketing (ABM) efforts. Those are some of the hot-ticket trends in the business of business-to-business social media marketing, according to Carter Hostelley, founder and CEO of Leadtail, a B2B social media consultancy.
“When I think about B2B social today, companies are very active on social,” Hostelley said. “And the thing I always used to say, and I think it still holds true, is the B2B social side tends to follow by a couple years the B2C side. … Social is discovery driven. It’s really about moving folks from discovering a brand to having interest in brand and then finally having intent around the brand.”
Crunching B2B Social Media Numbers
It’s not like we need convincing today B2B buyers are on social media. But here are numbers reported by HubSpot last year. 76% of buyers are ready to have sales conversations on social media, and 81% of buyers are more likely to engage with brands that have a “strong, cohesive, professional social media presence."
Twitter saw 2.01% follower growth
LinkedIn saw 7.79% follower growth
Twitter saw a 1.06% engagement rate
LinkedIn saw a 3.53% engagement rate
*Total engagements/impressions = engagement rate
.
Facebook, LinkedIn, Twitter: Where to Land?
https://nidmindia.com
Charles Cunningham, group account supervisor at digital agency Sparkloft Media, said B2B companies should focus on a two-pronged approach: Facebook/Instagram and Linkedin. The Facebook/Instagram advertising ecosystem provides a flexible and cost-effective platform to target consumers based on industry, job title and seniority, along with traditional demographics. Linkedin provides the most in-depth targeting for B2B with seniority, specific company, job title and organization size.
Dave Nilsson, founder and director of SEO consultancy ConvertedClick, said Twitter has been a source of leads, and one major reason is relevancy to clients. “We share content that is exclusively wired to digital marketing and it immediately catches the attention of our clients,” he said. “... Contrary to popular belief that social media marketing is better suited for B2C companies, I think it works great for B2B businesses, too.”
LinkedIn: the Clear Winner for B2B
Getting down to brass tracks in B2B social media marketing, LinkedIn is a clear winner, according to Nora Leary, growth director at Ironpaper, a B2B marketing agency. Where many B2B companies go wrong is posting content that is irrelevant to their target audience, she added.
“For example, you may see overly technical posts or posts that promote the company's ‘20 years of experience,’” Leary said. “We see this in LinkedIn ads as well. B2B companies have the most success when they target buyers at the correct stage in the sales funnel.”
B2B brands in the awareness phase shouldn't promote an FAQ about the company. The ad should go to an ebook that addresses the buyer's pain points. “Social media can be an excellent lead generation tool if companies take a deep dive into their buyer and understand what content will resonate with them,” Leary said.
B2B company CallRail is also seeing continued success on LinkedIn, while reach on Facebook dropped significantly in 2020, according to Suchi Sajja, social media manager for CallRail. To remedy this, the social team began automatically boosting top-performing Facebook posts, which led to improved results in December and January. Prior to boosting, reach consistently came in at under 100 people per post. After boosting, teams experienced an increase in reach to 5,000 to 7,0000 people per post.
Defining Personas Can Help Determine Right Platform
The bigger question regarding platforms for B2B social media marketers is what do your customers tell you. Abhi Jadhav, co-founder and managing partner at Bay Leaf Digital, a B2B marketing agency, said the social media platform they use for B2B paid marketing is decided by doing a persona definition exercise. This exercise reveals the preferences of the audience and allows them to focus efforts on the platform where the target persona is most likely to frequent.
“For example, if we are marketing an enterprise SaaS solution, and the decision maker is a C-level executive, then our go-to platform is LinkedIn,” he said. “For a SaaS that has a lower cost of ownership, and the decision maker is a small business owner, we might prefer to market on Quora or Facebook.”
Impact of C-Suite, Societal Issues
Of course, if B2B were as easy as picking a platform. According to Hostelley, this also comes down to creating the right content and being more human as a brand by bringing faces and personality to C-Suite executives, for starters.
“One of the things I would say that's really emerged in the last 18 months on the B2B social side is executive social,” Hostelley said. “Companies now are really starting to understand that going out there and talking about how disruptive their technologies are but then having that company’s C-Suite literally be nowhere to be found on social, not even having their photo on LinkedIn. It just really sends a different signal to the sophisticated tech buyers now.
Why Showcasing Employees Matters
Certainly a less risky endeavor is showcasing employees on social, according to Hostelley. Employee branding helps B2B companies see the people behind the brand.
“It’s not just the employee of the month crap,” Hostelley said. “But let's highlight what employees are doing in the community, let's highlight an employee's first shot of them on their first Zoom call with their brand new company. Let's highlight the fifth-year anniversary. Let's highlight every Friday an employee with their pets.”
B2B companies really struggle with this tactic sometimes because they hide behind the corporate style guide. But Hostelley encourages B2B brands to be more human and authentic
Invest Energies into Video
Cisco predicts that by next year 82% of all internet consumer traffic will be through video. Videos are the perfect combination of visual and auditory stimulation that will grab people's attention and keep it, according to Phil Strazzulla, founder and CEO of SelectSoftware Reviews. “It puts a face to the company so that people know you are a person, not just a company,” Strazzulla said. “The best marketing strategy on social media is to try to make business-to-business more like person-to-person
Seeing Success Through ABM
Costa said an integrated multichannel strategy is crucial for a successful B2B buyer journey that drives both brand awareness and meets demand KPIs. Her teams have seen success leveraging social media networks both for earned and paid placements. PROS’ ABM (Account-Based Marketing) program generated 46% of lifted target accounts (target accounts with higher website engagement) in 2020 through this multichannel approach.
“Using a good mix of content that serves different communication objectives and KPIs is key to success in using social media,” she said. “For example, we work to make sure that our editorial content has a balance of thought leadership, educational, and culture-related content, that is offered in a variety of formats (videos, images, polls, etc.). Videos playing within the social networks tend to drive high post engagement, but it’s very likely that if your organization also has social media KPIs related to driving website traffic, and also needs prioritizing social content that directly takes visitors to the website.”
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@inbaobianpic : Spotted: New Logo for CAE by Sparkloft Media and Period Three https://t.co/G3VbPqfA0X https://t.co/KiIkhyt47L https://t.co/i1iIM8HnIS https://t.co/TZYIDcnSgg In Ấn Anpic 0963223884 In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội 0963223884 [email protected] https://anpic.vn https://g.page/inananpic In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic https://anpic.vn/in-nhan-mac-dep https://anpic.vn/in-brochure https://anpic.vn/in-an https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai #inananpic
In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh
Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội
0963223884
[email protected]
https://anpic.vn
https://g.page/inananpic
In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic
https://anpic.vn/in-nhan-mac-dep
https://anpic.vn/in-brochure
https://anpic.vn/in-an
https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai
#inananpic
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Spotted: New Logo for CAE by Sparkloft Media and Period Three added to card visit anpic on the In card visit Anpic Trello board by In Card Visit Anpic https://trello.com/c/fv3IJ3pp In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội 0963223884 [email protected] https://anpic.vn https://g.page/inananpic In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic https://anpic.vn/in-nhan-mac-dep https://anpic.vn/in-brochure https://anpic.vn/in-an https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai #inananpic
In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội 0963223884 [email protected] https://anpic.vn https://g.page/inananpic In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic https://anpic.vn/in-nhan-mac-dep https://anpic.vn/in-brochure https://anpic.vn/in-an https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai #inananpic
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In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội 0963223884 [email protected] https://anpic.vn https://g.page/inananpic In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic https://anpic.vn/in-nhan-mac-dep https://anpic.vn/in-brochure https://anpic.vn/in-an https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai #inananpic
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via Brand New https://www.facebook.com/pg/In-nhãn-mác-Anpic-104253664262725 https://twitter.com/inbaobianpic https://intoroianpic.tumblr.com https://trello.com/incardvisitanpic https://drive.google.com/drive/folders/1zy8Z4JxIALCuIwsh53pyv78e3ybn0EX9 In ấn Anpic
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Designer - Freelance - Social Media + Rebrand - Atlanta (Buckhead)
Designer – Freelance – Social Media + Rebrand – Atlanta (Buckhead)
Sparkloft Media, a Social First Creative Agency, is looking for Freelance Graphic Designers in Atlanta to support our team there for a couple of current projects. One project would require knowledge around creating all the assets needed for an extensive rebrand. All of our projects benefit from experience designing for Social Media. Some things we are looking for:
Ability to work in our…
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New Job Opening in United States :
No phone calls or emails please, we are not equipped to handle them efficiently. Sparkloft Media is looking for a talented Intern to join our team in Atlanta.
- September 29, 2019 at 12:20PM
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No phone calls or emails please, we are not equipped to handle them efficiently. Sparkloft Media is looking for a talented Intern to join our team in Atlanta.
via NeedHired
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Social Media Marketing Intern (Paid) - Atlanta - Sparkloft Media | NeedHired
No phone calls or emails please, we are not equipped to handle them efficiently. Sparkloft Media is looking for a talented Intern to join our team in Atlanta.
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The Journey of a Social Media Marketer: Q&A with Lizzy Duffy of Sparkloft Media
Lizzy Duffy, a social media marketing expert with Sparkloft Media, shares some of her insights into rolling with the industry trends, and maximizing performance.
source https://www.socialmediatoday.com/news/the-journey-of-a-social-media-marketer-qa-with-lizzy-duffy-of-sparkloft-m/557928/
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via Social Media Today - Latest News
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via Social Media Today - Latest News
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The Journey of a Social Media Marketer: Q&A with Lizzy Duffy of Sparkloft Media
http://dlvr.it/R7f2KS
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