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alexianewsletter · 4 years

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AdChoices Login Join Extra Crunch Search Startups Apps Gadgets Videos Audio Newsletters Extra Crunch Advertise Events — More Transportation Apple Tesla Security Extra Crunch Why Kepler is building its full-stack satellite business in Canada Darrell Etherington Kickstarter workers vote to unionize Brian Heater How Spotify ran the largest Google Dataflow job ever for Wrapped 2019 Frederic Lardinois SpaceX and a new partner announce space tourism launches on Dragon starting as early as 2021 Darrell Etherington Walmart reports lower-than-expected Q4 earnings, despite e-commerce sales growth of 35% Sarah Perez The Latest Facebook backs Indian education startup Unacademy Manish Singh 2:20 pm IST • February 19, 2020 Unacademy, one of India’s fastest growing education startups, has just received the backing of a major technology giant: Facebook. The social juggernaut has participated in the four-year-old ... 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Twitter acquires Stories template maker Chroma Labs Josh Constine 4:08 am IST • February 19, 2020 Is “Twitter Stories” on the way? Or will we just get tools to send prettier tweets? Well now Twitter has the talent for both as it’s just acquired Chroma Labs. Co-founded by Insta... TC Early Stage SF 2020 Apr 28 Learn from experts from across the startup ecosystem at TC Early Stage in San Francisco Take your company to the next level Podcasts Want podcasts to remain independent? Support independent podcasts Full disclosure one: I’ve hosted a lot of independent podcasts, with varying degrees of success. ... Brian Heater 3:00 am IST • February 19, 2020 Sign up for Newsletters See all newsletters(opens in a new window) The Daily Crunch Week in Review Extra Crunch Roundup Startups Weekly The Station Max Q - A newsletter about space Event Updates Sponsorship Insider Crunchbase Daily Email Subscribe Indian police open case against hundreds in Kashmir for using VPN Manish Singh 2:46 am IST • February 19, 2020 Local authorities in India-controlled Kashmir have opened a case against hundreds of people who used virtual private networks (VPNs) to circumvent a social media ban in the disputed Himalayan regio... Extra Crunch Do trade shows still matter in the age of online business? Brian Heater 2:46 am IST • February 19, 2020 The death of Mobile World Congress 2020 started as a trickle. First, it was an understandably nervous ZTE. As a Chinese company, it was undoubtedly going to receive extra scrutiny — never mind that... Where we’ll be next Join the Q&A with top speakers at TC Sessions: Robotics + AI (March 3) Brian Heater 2:30 am IST • February 19, 2020 Over the past four years, TechCrunch has brought together some of the biggest names in robotics — founders, CEOs, VCs and researchers — for TC Sessions: Robotics + AI. The show has prov... Patreon enters the micro-lending game with Patreon Capital Lucas Matney 1:31 am IST • February 19, 2020 Patreon, a platform for creators to earn monetary support from fans, is busting out the checkbook. The startup isn’t playing VC quite yet with newly launched Patreon Capital, but they are hoc... TubeMogul, Uber alums launch Arize AI for AI observability Anthony Ha 1:24 am IST • February 19, 2020 A new startup called Arize AI is building what it calls a real-time analytics platform for “observability” in artificial intelligence and machine learning. The company is led by CEO Jas... Dell sells RSA to consortium led by Symphony Technology Group for over $2B Ron Miller 12:59 am IST • February 19, 2020 Dell Technologies announced today that it was selling legacy security firm RSA for $2.075 billion to a consortium of investors led by Symphony Technology Group. Other investors include Ontario Teac... Noom competitor OurPath rebrands as Second Nature, raises $10M Series A Mike Butcher 12:57 am IST • February 19, 2020 Back in 2018, OurPath emerged as a startup in the U.K. tackling the problem of diabetes. The company helped customers fight the disease, and raised a $3 million round of funding by combining advice... Pandora’s new Apple Watch app lets you leave your iPhone behind Sarah Perez 12:28 am IST • February 19, 2020 Support for standalone streaming has come to Pandora’s Apple Watch app. The company today announced the official launch of its new standalone app for Apple Watch that lets you listen to music... Extra Crunch Why Kepler is building its full-stack satellite business in Canada Darrell Etherington 12:12 am IST • February 19, 2020 Toronto-based telecommunications startup Kepler Communications surprised many recently when it revealed plans to establish its own satellite assembly and base the operation in its own hometown inst... Secret’s founder returns with anti-loneliness app Ikaria Josh Constine 12:01 am IST • February 19, 2020 “I don’t feel good about that. That sucks,” Chrys Bader-Wechseler reflects when asked about the bullying that went down on the anonymous app Secret he co-founded in 2013. After $3... NASA Administrator Jim Bridenstine is coming to TC Sessions: Space 2020 Darrell Etherington 11:27 pm IST • February 18, 2020 This year marks our first-ever TC Sessions: Space event, and what better way to kick things off than with the head of NASA: Administrator Jim Bridenstine will join us onstage on June 25 in LA. NASA... 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GettyImages 882835194 How Spotify ran the largest Google Dataflow job ever for Wrapped 2019 Frederic Lardinois 11:00 pm IST • February 18, 2020 In early December, Spotify launched its annual personalized Wrapped playlist with its users’ most-streamed sounds of 2019. That has become a bit of a tradition and isn’t necessarily any... Spotify mimics Apple’s design with new podcast show page updates Sarah Perez 10:45 pm IST • February 18, 2020 Spotify’s ongoing investments in the podcast-streaming side of its business helped boost podcast listening on its service by 200% last year. But today, only 16% of Spotify’s monthly lis... Aisera, an AI tool to help with customer service and internal operations, exits stealth with $50M Ingrid Lunden 10:40 pm IST • February 18, 2020 Robotic process automation — the ability to automate certain repetitive software-based tasks to free up people to focus on work that computers cannot do — has become a major growth area... Facebook prototypes tabbed News Feed with Most Recent & Seen Josh Constine 10:29 pm IST • February 18, 2020 Facebook may make it easier to escape its ranking algorithm and explore the News Feed in different formats. Facebook has internally prototyped a tabbed version of the News Feed for mobile that incl... New Early Stage speakers to talk fundraising strategies, growth marketing and PR Jordan Crook 10:14 pm IST • February 18, 2020 TC Early Stage SF goes down on April 28, and we are getting pretty damn excited about it! The show will bring together 50+ experts across startup core competencies, such as fundraising, operations ... Kickstarter workers vote to unionize Brian Heater 9:56 pm IST • February 18, 2020 Kickstarter today announced that its staff has decided to unionize. The move reflects a broader movement for worker representation among tech employees. The site joins a growing list of companies w... Meet Belvo, a YC-backed startup building a financial API for Latin America Alex Wilhelm 9:26 pm IST • February 18, 2020 In the wake of the $5.3 billion sale of banking API provider Plaid to Visa — a deal generally lauded as intelligent for the larger company — fintech became an even hotter part of the ve... mexico city fintech Ring slightly overhauls security and privacy, but it’s still not enough Romain Dillet 9:22 pm IST • February 18, 2020 Security camera maker Ring is updating its service to improve account security and give more control when it comes to privacy. Once again, this is yet another update that makes the overall experien... Walmart reports lower-than-expected Q4 earnings, despite e-commerce sales growth of 35% Sarah Perez 9:21 pm IST • February 18, 2020 Walmart’s holiday quarter didn’t perform as expected. That’s the big news today from the retailer’s weak Q4 2019 earnings, which saw revenue of $141.67 billion versus the $1... SpaceX and a new partner announce space tourism launches on Dragon starting as early as 2021 Darrell Etherington 8:09 pm IST • February 18, 2020 SpaceX has a new partner for commercial private astronaut flights aboard its Dragon spacecraft: Space Adventures, a private space tourism company that has already launched private astronauts includ... Extra Crunch Tracking China’s astounding venture capital slowdown Alex Wilhelm 8:06 pm IST • February 18, 2020 Let’s explore China’s Q4 2019 venture capital results and pull in fresh data from 2020 to get a handle on what’s happening in the country today. GettyImages 1138098965 Elon Musk says all advanced AI development should be regulated, including at Tesla Darrell Etherington 7:48 pm IST • February 18, 2020 Tesla and SpaceX CEO Elon Musk is once again sounding a warning note regarding the development of artificial intelligence. The executive and founder tweeted on Monday evening that “all org[an... Egnyte unifies its security and productivity tooling into single platform Ron Miller 7:40 pm IST • February 18, 2020 Egnyte announced today it was combining its two main products — Egnyte Protect and Egnyte Connect — into a single platform to help customers manage, govern and secure the data from a si... Black haircare startup Naza Beauty just raised $1 million from Alexis Ohanian’s Initialized Capital Megan Rose Dickey 7:30 pm IST • February 18, 2020 As we all saw in Oscar-winning short film Hair Love, black hair is beautiful, but it’s also notoriously difficult to manage. One of the first hair memories Naza founder and CEO Natanya Montgo... Volocopter and Grab to study the feasibility of deploying air taxi services in Southeast Asia Darrell Etherington 7:20 pm IST • February 18, 2020 Air mobility startup Volocopter will be working together with on-demand transportation, food delivery and payments company Grab on a feasibility study around air mobility in Southeast Asia. The joi... African crowdsolving startup Zindi scales 10,000 data scientists Jake Bright 1:00 pm IST • February 18, 2020 Cape Town based startup Zindi has registered 10,000 data-scientists on its platform that uses AI and machine learning to crowdsolve complex problems in Africa. Founded in 2018, the early-stage vent... Zindi Team in Cape Town 1 Gojek reportedly buys 4.3% stake in Indonesian taxi company Blue Bird Catherine Shu 12:41 pm IST • February 18, 2020 Gojek has paid $30 million to take a minority stake in Blue Bird, one of the largest taxi operators in Indonesia, according to Bloomberg, which first reported that the deal was in progress last mon... gojek SumUp launches Mastercard-powered ‘SumUp Card’ for business payments Steve O'Hear 12:30 pm IST • February 18, 2020 SumUp, the London-based fintech company that enables small businesses to take card payments via its device and online, is launching its own pre-paid card in partnership with Mastercard. Dubbed R... https://ift.tt/2SUKmHG

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lslbrigade · 5 years

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Actually, I DON’T wanted to write about my little tricks. Besides, there are enough bloggers who publish about influence and engagement in Social Media anyway. The problem – lots of them have no idea about these topics. They copy other content to get more Google reach. And some of them try to sell you outdated information as a top tip. Nobody will tell you the true tricks anyway. Usually. Maybe I have new tips? Look inside.

Increase Instagram Engagement with smart Story Posts

INSTAGRAM Story – Why you should use it

Since the acquisition of Mark Zuckerberg, a lot has changed in INSTAGRAM as well.

Recently the algorithm has been adjusted again. The focus on Instagram seems to be on the stories. Why? Well – I can only speculate there myself. I suppose because the Stories feature has now outperformed the classic feed and was well received by the Instagrammer.

Newsfeed for Bloggers and Shops

#gallery-0-10 { margin: auto; } #gallery-0-10 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-0-10 img { border: 2px solid #cfcfcf; } #gallery-0-10 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

Give your followers an advantage

Engagement increases with promo codes.

Publish your brand new collections.

I consider the Instagram story as a great news feed for the Instagram account. Shops, in particular, should use this way for their goods. With the Story Feed, you can draw attention to your newest goods, or even to SALES.

Try out new things in Instagram Story

A second advantage is the testing of new things. How is the feedback of my new outfit? Is it worth it to post more of it in my feed? I like to try new things from time to time in the feed. If they are successful, then I create a web post on the topic. If not – they are gone within 24 hours.

This is how it happens here:

View this post on Instagram

Flott, schnell und der Hingucker für Deine Follower. Erstelle mit Canva und Ripl tolle Clips für Deine Instagram Story. #instagramstoryvideo #instastory #storyvideos

A post shared by Marion Rotter (@lifestyleluxurybrigade) on Oct 4, 2019 at 8:22am PDT

A small video, actually created for a befriended blogger, I placed into IGTV. Then I shared is into my Story as a teaser. To do this you open your IGTV video and select the function “share”. Then you choose Story. Your video will now be displayed in the story for one minute with the link “watch this in IGTV”. When your followers touch it, they’ll go straight to your uploaded videos.

The response was surprising. More than 400 people clicked on my IGTV video in the first hour and also on my feed. They left lots of comments and also on the feed post, I created later. And best of all – more than 1,400 users clicked on my bio and came over to my website.

That’s what I call a success. Because for me it is important that the Instagram target group finds my website and thus generates more readers.

Blog Posts Evergreens or Feed Evergreens in Instagram Story

You as a blogger surely know how much work you put into your posts. A lot of time and effort. It’s just a pity that these posts eventually disappear in the Instagram suggestions with the time. Instagram Stories are a perfect way to bring out your best “Blast from the Past” and re-engage audiences.

My goal: Transform Instagram followers into regular readers on my website

Many Facebook users have switched more and more to Instagram. The algorithm of Facebook has already annoyed some users. So it was clear to me – I have to pick up my Facebook followers on Instagram.

But how to bring Facebook Followers to Instagram?

Because both stories – Instagram and Facebook are linked, I started to post my story posts directly into Instagram. I tagged my account – also visible on Facebook and people are switching to my Instagram Account and starting to follow it, too.

#Hashtags – the followers love-hate

youtube

You know them for sure, those long #hashtags ques on nearly every feed post? Did they annoy you from time to time? Or – have you ever received negative feedback because you’re putting 30 hashtags on your feed post?

With Story Posts, there is a much more elegant way to use hashtags. Even if you can only use 11 hashtags per post. Just because the algorithm now increasingly responds to the stories, you can achieve the same or even a higher range and commitment with fewer terms.

How To Make Effective Instagram Stories – Get More Reach

Storytelling with Pictures

Use the story area to tell a new story every day. You should make sure that the layout does not change constantly within a story. Wildly throwing together quotes, photos and graphics do perform well.

Example:

Roli was creating a really good article on our blogzine. In addition to the usual suspects, however, we have received a bit too little response. That’s why I created several slides for an Insta-Story in Canva. The coherent layouts give your Storie continuity and our followers have understood what we wanted. To get them to this brand new article on lifestyleluxurybrigade.com

This slideshow requires JavaScript.

Create consistent templates per story

You do not need expensive PC software for such a design. At LSLB Magazine, we all work with Canva. It works quickly the graphic templates were created by graphic artists. With a few simple steps you can quickly create a beautiful post or just several posts about:

In Bettina’s design, for example, the fall colors are repeating the whole thing coherent.

This slideshow requires JavaScript.

Now it’s time to upload to the Instagram stories and here are some things to keep in mind.

Tag your own Instagram account

In every picture, you should tag your own Instagram account using @YOURACCOUNTNAME.

In your bio, the link to your website should be correct.

If the viewers of your story now like what they see there, they can access easily your bio with one tap and another little tip on your website link gets you new readers for your page.

Using invisible Hashtags

Of course, you can post hashtags on every story. Up to 11 hashtags are possible here. But how does that affect the viewer? I found all these terms in the picture rather disturbing. That’s why I colored these hashtags in the color of the background. Thus, they are almost invisible.

Advantage: If someone searches for #Fall_Deco my story appears in his search results. If the person now clicks on my story, she will not be bothered by another 10 visible hashtags. Only my @Lifestyleluxurybrigade tag is visible.

Conclusion: More readers come across from Instagram to my website.

Tagging your cooperation partners or influencers

If you also tag your co-operation partners (visible or invisible) they will receive a message in their own Instagram account and can feed your story in their story as well.

Two advantages: self-promotion and happy customers.

If you follow an influencer with a large number of followers, you can encourage him to feed your story in his own story as well.

Beispiel: “Great combination – I have seen @Monalisa and realized myself. How do you like my new #FallOutfit?”

What could happen now is that this influencer is happy about your mention? He watches your Story Board and discovers how you’ve tried his outfit. He feels encouraged in his taste and what could he/she do now? Right. You might have a big chance now get featured on the successful account of an influencer. If that does not provide new followers, I’ll eat my keyboard!

Featuring cooperation partners or manufacturers that you like

One of our cooperation has resulted in this way.

I followed a travel provider. He has legendary pictures in his story. As a result, I often just featured his pictures on my story (#featured @Traveler). Conclusion: Not a week later, a mail flapped in my inbox. Request for cooperation. Since then we work together.

Incidentally, Friday is #featured_friday in the US. Instagramers and influencers are featuring other accounts on their storyboard, they like. So you can increase each other’s reach and engagements.

Even if you distribute on behalf of cooperation in Instagram feed, it is always good, in addition to your pictures to feature the pic of your cooperation partner. Your campaign becomes more valuable for the viewer and has more varied content. Providing your highly interested followers to the cooperation partner, which is a very good “selling point”, or can play a major role in the price negotiation.

Continuity is the secret

Nothing is worse than leaving your Instagram story empty for days. You should create a story with several pictures at least once a week. Plan one or more story days and deliver new content to your followers. If you don’t have so much new content at a time, just create new designs from older content that you have not posted anymore for a longer time (Evergreens).

Tip: Save your templates on the phone or in the cloud. So you can always post back to the story quickly.

Tagging @lifestyleluxurybrigade and you will be featured into our Story

Did you like my article? Then try it out and let me know how your reach/engagement has grown, follow us on Instagram or mention us on your next story post. If we like what we see – you will also be featured by me.

Terms:

Hashtag (s): hæʃˌtæg (s) Hashtags are terms that use the rhombus while searching. I.E. you are looking for #falloutfits you will get a list of results that leads to pictures that cover this topic.

Feed / Feeds: fiːdz The feed is the collection of your standard posts

Feature/featuring: fiːtʃə (r) n You can feature other blogs or manufacturers by sharing their images into your story

To tag: tæɡ You can mark your account with @, but also other accounts. The owner of the account gets a message that he was mentioned in a picture. You can direct your viewers to a befriended feed or story. This is especially suitable for cooperations.

Engagement Rate: The engagement rate is a measure that measures the interactions and activity of your content. It shows you how many visitors interact with the content. Likes, comments, shares, and visitors are among the primary factors that can affect the rate.

Range: There are two varieties of range here. The organic range shows you the number of viewers with unpaid posts displayed on the screen. Then there is the paid range. When you post a paid post into Social Media, it will appear more often in the suggestions of your defined audience.

Pinn this story on your own Pinterest boards

Social Media - Optimize Engagements with Instagram Story #instahacks #socialmediatips Actually, I DON'T wanted to write about my little tricks. Besides, there are enough bloggers who publish about influence and engagement in Social Media anyway.

#increasing engagement rate #Instagram #Instagram hacks #Instagram Story #smart Social Media hacks #Social Media #Social Media Marketing einfach

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templified · 5 years

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Stylish Single Page WordPress Themes You're Going to Adore

New Post has been published on https://www.templified.com/stylish-single-page-wordpress-themes-youre-going-to-adore/

Stylish Single Page WordPress Themes You're Going to Adore

We’ve been looking high and low for more adorable WordPress themes with single page layout options. I think we’ve found enough that you may really benefit from this collection.

Jarvis

Jarvis is a full featured one page parallax theme for WordPress with creative layouts, stunning typography and loads of amazing features. There are a lot of WordPress video themes on the market, so it’s important you select a good one like Jarvis, a well designed single page template for showcasing your video content. WordPress video themes come in all shapes and sizes, parallax being new of the newer and most unique choices. If you are looking for a parallax video theme, Jarvis may be the one you’ve been searching for.

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Ronneby

Compatible with every WordPress from 3.5 and up, the highly versatile Ronneby WordPress theme offers inexperienced webmasters the ability to build and design a stunning portfolio site with the included Visual Composer premium plug-in. All of the code the developers used to create this theme is absolutely clean and up-to-date. This means a Ronneby website will load lightning fast and can be viewed on any Internet browser, on any operating system and loaded onto any device from a powerful desktop computer to last year’s smartphone. This WP theme offers retina-ready graphics and full responsiveness so every element of every page can be viewed no matter what. All of these features and the incredible availability can be handled with ease using the page builder add-on mentioned above and other backend panels that eschew complexity and invite experimentation.

Anyone can use the Ronneby WordPress theme to create websites of various configurations. Use no, one or both sidebars, change the header styles, include the latest parallax scrolling on all content sections or simply upload one of the 20+ premade demo pages and fill it with your text and graphics. These one-click insta-pages allow you to launch a website in mere minutes. Check out the live preview of the Ronneby WordPress theme to learn even more about its vast capabilities. One of the greatest benefits is that the development team has not abandoned this project but updates it regularly to expand the options for building stunning portfolios and other types of websites with ease.

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Create

Parallax themes don’t have to be simple, one page themes. There are lots of themes out there that offer different parallax options for each and every post or page. One of those themes is Create, by Theme Trust. Create is a powerful multi-purpose theme, combining eCommerce, portfolio and blog capabilities with an equally powerful drag and drop page builder from Site Origin. Create is made for any sort of creative from freelancer to small digital agency, web designers, graphic designers and more. It’ll even make your company website look better than ever before. There are multiple responsive layout possibilities with Create, boxed and full-screen being the two main ones. Five pre-made home page styles can get you started quickly, but if you find something is missing, you can simply drag and drop new content areas wherever you’d like them to be. Simple, flexible and user friendly, that’s why Create is Theme Trust’s best selling WordPress theme and why I recommend it for a full featured, flexible and dynamic website.

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Brooklyn

Brooklyn is a multi-purpose full screen WordPress theme with a ton of possibilities to really add some punch and pizazz to your website. It’s video background enabled with 3 pre-set layout variations to choose from, or create your own. This was the most popular single page theme for three straight years on Theme Forest and it’s still going strong. A one page parallax theme that’s great for design companies, ad agencies, graphic designers, travel agencies and more. It’s even great as a personal website, so you can get to blogging in style. I’ve seen some pretty cool vCard sites that use Brooklyn too.

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Newave

Newave is so clean and stripped down, it’s a really great example of modern and minimalist WordPress design. It’s a refreshing look. Newave is immaculate looking design, great for an original and unpretentious corporate or maybe an advertising agency site. If you’re a freelancer, you’ll certainly benefit from the clean, professional look of this theme. With support for the latest WordPress versions and constant updates to make sure you never fall behind, Newave is a parallax WordPress theme that’s never going to go out of fashion.

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Underwood

With a theme like Underwood, you get a whole bunch of functionality and a great looking, smooth parallax design too. Underwood is clean, minimal and yet it’s packed with features that make it a true premium theme. With WooCommerce, full support for all the major cache and SEO plugins, both free and premium, Underwood scores big in helping you create tons of traffic for your site. Underwood has a bunch of custom widgets, full width post banner, there are nine awesome post formats, infinite color options and more, all in an effort to increase user engagement while never sacrificing performance. Underwood is a strong theme for social media too, integrating with your social media accounts with ease. If you want a modern, well designed blog with parallax pages, Underwood is absolutely worth considering. Here are some more WordPress personal blog themes to test out.

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Parallax Pro

Though it’s been around for a while, Parallax Pro is still among the very best WordPress parallax themes and since it was built on the rock-steady Genesis Framework, it’s bound to be around for a long, long time. Parallax Pro offers sweet-scrolling parallax action, showcasing both your written content and images in a professional and artistic way. If you consider your website as an important tool in telling your story, a parallax theme like Parallax Pro adds a unique, distinct voice to your content. Parallax themes keep everything in order, building user engagement with ever spin of the mouse wheel, giving your site a wonderful flow. Parallax themes help to naturally divide your content, turning your page into a story that users can’t help but engage with. Parallax Pro offers tons of customization possibilities, all done in real time with the live page customizer. Five homepage widget areas add flexibility to your narrative and since this template is responsive, it’ll look amazing on any device or browser.

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Divi

Divi is a fantastic theme for nearly any purpose, one of the most impressive full-featured, multipurpose themes to come along in quite some time and the parallax scrolling design is no exception. Divi is a wonderful multipurpose theme, parallax scrolling, perfectly suited to build an amazing one-page parallax site with scads of cool layout samples included, or you can build your own. There are tons of additional features included, free of charge of course, so you can adapt this theme to use as a parallax photography or even a high end design portfolio. WooCommerce allows you to sell your products online too, so how cool is that? All in a sweet, one page design. (Not that you can’t use a multipage design too, it’s completely possible.) What do you think of that, pretty cool, huh? We think you’ll fall in love with everything about this premium WordPress theme, the high-quality functionality, the well thought out design, the neverending support from Elegant Themes and best of all, the price is incredibly reasonable for a theme with this many awesome features. Check out our full review of Divi here.

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Vertex

With Elegant Themes, you get some of the very best support around too, since they’re one of the leading theme sellers on the market and have been for quite some time. That means you get their years of coding experience so your website will be totally bug free and perfectly ready to go right out of the box. Vertex is easy to tailor-make just for your website and the single page parallax impact is second to none.

Vertex is meant to put your products and design work in the best light possible. I think it works. That may be an understatement. This parallax WordPress template is well crafted, with a lot of shortcodes to help you create the website of your dreams. If you’re a service provide, Vertex will help you make the first impression you need to make to help sell your goods and services. It provides a clear call to action and it’s really built to convert your traffic into sales. Since it’s Elegant Themes, the code is immaculate and the updates and the tech-support is unparalleled. Unparallelled parallax. See what I did there?

With Elegant Themes, you get some of the very best suuport around too, since they’re one of the leading theme sellers on the market and have been for quite some time. That means you get their years of coding experience so your website will be totally bug free and perfectly ready to go right out of the box. Vertex is easy to tailor-make just for your website and the single page parallax impact is second to none.

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Zerif Pro

Zerif Pro is a parallax ready WordPress theme that packs a lot of impressive features into a one page layout. With Zerif Pro, which is powered by Site Origin’s page builder plugin, you’ll have the ability to sell products with WooCommerce, highlight your work with a dedicated portfolio area, engage with readers via the built in contact form, keep folks informed of your latest updates with a handy blog area and you can customize just about everything in the user friendly Admin panel. Pretty neat, huh? Zerif Pro is part of our collection of WordPress One Page themes. Check that out!

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Float

This is Float, a clean parallax theme with a ton of features, tons of flexibility and it’s a really great choice for a whole lot of types of websites. Float is WooCommerce ready too, so you can set up an online shop with your products taking center stage. Float is a theme with tons of design options, header layouts, menu styles, footers and basic layouts can all be swapped out. With Themeify’s page builder, you can change the layout, change the options for each and every page and post, which is a great way to set yourself apart and give your readers what they want. Included are multiple pre-made demo sites that help showcase your creative work or products. There are masonry tiles for portfolios, filterable portfolio pages, infinite scrolling to allow access to multiple posts without even having to click a button. The parallax blog is very attractive, the social sharing features help keep your readers in the know about what’s the latest news from your site. It all works to give a great user experience for any kind of business.

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Unik

Tesla Themes presents Unik, a beautifully well designed WordPress theme with parallax scrolling effect. Unik is a well constructed theme in terms of code, so it loads fast and the animations are incredibly smooth. There are many short codes included to help you create a custom look with lots of features like accordion sections, tabs, buttons, progress bars, typography settings and an image slider. With multiple blog and page layouts, you can use the parallax effect to really highlight all of your most important content. One page or multipage, Unik is a great looking theme for any sort of content.

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Hestia Pro

With ultra smooth scrolling parallax, WooCommerce integration, a bold and stylish material design layout and tons more features, Hestia Pro is a one page theme for the ages. I really think it’s one of the best themes around and I’ve even used it on a couple of my own projects. Hestia Pro is multipurpose, it’s responsive and while it’s made for startup companies and app developers, it’s a great site option for anyone who wants to share their content in just one page. That’s almost always the case with parallax themes, but you can’t always count on that being the case, so it’s worth noting. We mentioned that it’s an eCommerce theme, it’s completely responsive, but the front page is actually created with a drag and drop page builder, which really allows for design flexibility. All in all, a pretty good value for the money.

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Materialism

Sometimes, a parallax design is what you need to make a great impression on your visitors. Materialism uses clean code, a really modern design and stylish, smooth scrolling parallax layout to make your visitors really pay attention to your content. Parallax is trendy right now and that trend has been going on for a few years, so it’s not slowing down at all. Materialism is responsive too, as well as Retina ready. That makes this template look great on all sizes and shapes of screens. This powerful one page, multi-purpose theme has a lot of things to offer any type of business. With a parallax theme like Materialism, it’s important to have flexibility in layouts. Well, that’s why they’ve bundled Visual Composer with Materialism, you can add features and content blocks, move them where you want them and if you think your site is getting stale, you can switch those options up. It really does make for a flexible website.

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Phoenix

Minimal and bold, Phoenix is a flexible single page theme with smooth scrolling parallax design, ideal for creative sites that only need a single page to get their information out there. This multi-purpose portfolio theme uses Visual Composer to let you compose your own layout and you’re even able to sell digital or tangible goods with WooCommerce and the user friendly theme options panel uses the Redux Framework to allow for a massive amount of flexibility in features and functions. Not sure where to start? Well, Phoenix provides 10+ premade demo sites, showing what’s possible with this awesome looking theme, from portfolios to agencies, video and incredibly interactive sites.

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Check out these collections for more inspirational one page themes, parallax themes and full screen themes.

#One Page #Single Page

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jeremystrele · 6 years

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How To Build Community Around Your Business

Small Business

Fiona Killackey

Photo – Caitlin Mills for The Design Files.

Way back in 1969 when Ross Reading, his partner Dorothy and Peter Reid opened a small bookstore in Carlton, they could hardly have envisioned that almost fifty years later it would have become an iconic and internationally acclaimed destination for book lovers worldwide.

Mark Rubbo bought the business in 1976. ‘ I had always hung around Carlton; my father was a Professor at Melbourne University and I studied there; our family home was in Parkville and then my share houses were in Carlton. In 1972 I opened a record shop, Professor Longhair’s Music Shop a few doors up from Readings. At the time Carlton was Melbourne’s artistic, bohemian and intellectual hub. That and its proximity to the University made it one of the best places in Australia to sell the books and music that interested Ross and I.’

By the time Ross approach Mark to buy Readings in 1976, Mark had developed his music business, joining forces with record store owners, Greg Young and Steve Smith. ‘In 1976, Ross approached me and asked if I was interested in buying Readings. He wanted a lot of money, $50,000 (about $300,000 in today’s terms) but I saw it as a great opportunity; I was getting jaded just selling music, and had always loved books. We raised the money from Greg and my families, changed our name to Readings Books and Music, and expanded the book sections in the other shops. I looked after the book side and Steve and Greg the music side.’

In 1983, while attending a bookseller’s conference in Brisbane, Mark met Robert Brown from University of Queensland Press. ‘He told me how they organised monthly events with writers and would get up to 200 people… Brisbane at the time was a very conservative backwater… I thought that if they could get 200 people, then, in Melbourne, we could get thousands!’

Mark worked with Greg Hocking and Iain Stewart to run an event with Helen Garner, Robert Drewe and Gerald Mundane, ‘it was fantastic, and we packed the house!’. Mietta O’Donnell and Tony Knox of Mietta’s approached Mark, and soon Readings events at Mietta’s were selling out. Mietta’s friend James Strong from Australian Airlines was approached to help bring in writers from interstate, with the first being Kate Grenville, ‘She arrived at Mietta’s very excited; Mr Strong had put her in First Class’. In the first few years more writers and spaces opened up and events were held with Bill Bryson, Peter Carey, Tim Winton, Shane Maloney, John LeCaree and Annie Proulx ‘just to name a few’. Today, Readings hosts around 400 events annually!

In addition to events, Readings cultivated community by using their shops to let locals advertise jobs, events and share houses, ‘it became the go-to spot to find somewhere to live… We were building up all these little communities.’ These little communities continued to grow, and armed Readings with the ability to defeat competition, even when it came in the form of US giant, Borders (which opened metres from Readings Carlton in 2003).

‘Our Carlton location had become one of the leading bookshops in Melbourne and Australia… I felt a competitor would like some of that action’ Mark recalls. Prior to Borders’ arrival, Mark and Steve had cashed in their Super to buy a bigger premise. ‘We had a shop big enough to offer people a range, and also to host bigger events. When Borders came we were in a much better place; our customers rallied around us and it became their fight too. People made a point of shopping with us, even though they knew the same book across the road was cheaper.’

While Readings survived (Borders closed), it wasn’t immune to the tsunami of eCommerce that swept in a few years later. ‘Our industry was hit badly by the likes of Amazon and Book Depository. We went early online line, and kept on investing more and more (we still are); initially, we tried to match our competitors’.’ After ‘haemorrhaging money’ Readings focused on being ‘more creative with offers, differentiating ourselves from those that offer the cheapest price’. This included spending more time understanding their customer and working with The Retail Doctor who conducted a huge survey of their audience. ‘The results were very illuminating – almost everybody loved us, loved what we did – our events, our service, our range, our monthly magazine – the surprising thing was that although they loved us, they didn’t shop exclusively with us,’ admits Mark. ‘The first thing we had to acknowledge was that people would use different channels to get their books – us, online, eBooks – and we had to respect that, so we had to concentrate on doing what we do to the best of our ability, and give them reasons to keep on shopping with us.’

Mark now views online as ‘another form of marketing, and a way of building our community digitally’, a community that’s nurtured by Marketing Manager Nina Kenwood and her team via online and offline content, email, social media, a monthly magazine and, most recently, a podcast.

So, after thousands of community-building events and almost half a century running Readings, what’s Mark’s advice for other small business owners? ‘I don’t see Readings as just a retailer… Be different and  DO NOT try to beat the competitors on price. If you are different you will build up a loyal core.’

Shop Readings online or find your nearest store here.

Photo – Caitlin Mills for The Design Files.

TIPS FOR COMMUNITY BUILDING

1. Understand Your Audience

The foundation for every business success starts with understanding who your customer is, and how you can best serve them. Community can only result when you get to know their needs and wants and are able to meet (or exceed) these. Just starting out? Follow the owners of Readings’ footsteps and talk to those in your own networks first, act on their feedback and ask them to help you spread the word. Utilising industry-specific Facebook groups as search engines can also help you uncover real-life customer needs, as can surveying an existing audience using Typeform or even utilising polls in IG Stories.

2. Pique Curiosity

What is your audience most curious about? What’s important to them? This is the starting point for all community-building. Are they new mums curious about how to get their child to sleep? Are they wannabe authors, curious as to how bestselling writers got their first book published? Are they recent arrivals to Melbourne looking for somewhere to live? Start by creating a thorough customer persona (using this template) and then drawing a mindmap of all the things that pique your audience’s curiosity. From this you can begin looking at ways you might cultivate community — from inviting your tribe to tune into a Facebook Live, through to attracting sales to a ticketed event.

3. Map Their Journey

As Mark found out after surveying his audience, people have different needs according to where they are in the Buyer Cycle (awareness, research, evaluation, purchase, post-purchase, advocacy). One of the best ways to build community around your business is to map your customer’s journey from start (hearing about your brand) to finish (becoming an ambassador for it). What could you do at various points to help them engage with you and attract others? An annual fundraising event? A monthly get together? A weekly podcast or Facebook Live? Or, perhaps more staff training and data processes so customers feel you “get” them through customisation (offline and online)? By mapping the journey, you begin to see the points at which community helps both your business and its audience grow.

4. Don’t Be Fooled by Followers

In this era of insta-everything, it can be easy for small business owners to believe that more followers = more community. Don’t be fooled into thinking you can’t grow/don’t have a community until you hit X followers or Y subscribers. In the words of Arthur Ashe, ‘Start where you are. Use what you have. Do what you can’. Your community may initially start with just two women meeting once a month and grow into an online hub of almost 100,000 business women (hello, Like Minded Bitches Drinking Wine).

5. Experiment & Collaborate

One of the keys to Readings success is their openness to experiment and collaborate with others. When it comes to building your community there are no rules. If events don’t work for you, consider another channel. If you find yourself loving a new brand, ask how they helped instill that feeling in you and whether that’s something you could replicate in your business. Consider who shares a like-minded audience and how you might collaborate to bring together, and grow, both communities.

Fiona Killackey is a business consultant and coach and the founder of My Daily Business Coach. Fiona will be running her workshop, Loving Mondays: How to Plan and Start a Business in Sydney on August 25th and in Melbourne on September 22nd. Tickets available here.

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jesicajparksuk · 7 years

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How to Develop a Hashtag Strategy for Instagram

Love them or hate them, hashtags are a way of life on Instagram. Do you have a hashtag strategy for Instagram in place? Hashtags on IG are a lot like people at cocktail parties. Some folks show up and offer very little except to annoy the heck out of everyone else by trying to be the most popular. Other folks are there to add to the conversation and make the experience more enjoyable for everyone. Then there are the folks who attend a cocktail party and set their own pace, making their mark in a memorable way. Let’s have an Instagram hashtag party by helping you creating a strategy to call upon with each Instagram image, video, and IG Stories content you create.

When an Instagrammer clicks on a hashtag, any post that includes the same hashtag will be seen. More popular and more recent posts with associated with that hashtag will show up first.

Types of Instagram Hashtags

Hashtags, like people at the cocktail party, are not all created equal. Understanding that different hashtags can help you achieve a variety of goals is the first step in creating a strategy.

Instagram Community Hashtags: People come together on Instagram around an established hashtag. For example, in the pet space, an example is #tongueouttuesday where pets with their tongues showing can be seen. By visiting a community-oriented hashtag like this, you can engage with others, like and comment on their content, and see learn some other hashtags along the way.

Discover community-oriented hashtags by narrowing down your scope and seeing what other people in your niche are using. Do you have favorite Instagrammers in the pet space? What hashtags work for them? Take note. In fact, make use of your phone’s notepad feature for storing hashtags in bulk.

Unique Branded Hashtags: For my blog, I use #MyHeartBeatsDog. What is your special brand and hashtag message you want conveyed to your demographic? It is not essential to have one, but many bloggers and online influencers do. Perhaps you want to use the name of your blog, such as #ADogWalksIntoABar. You can build a community around a branded hashtag.

Instagram Hashtag Hack: Use autocomplete to your advantage for getting hashtags. Start typing a hashtag, such as #pets into Instagram and Instagram will give you some auto-suggestions to complete it as well as how many people are using that hashtag with post #. Here’s a screen shot:

Where to Find Instagram Hashtags

Use both hashtags you find on other accounts you follow and who perform well, and also discover a plethora of hashtags in a variety of places. A golden rule is that just because a hashtag is popular (trying searching #cute) does not mean it will perform well for you. Chances are your posts will get lost in a sea of content. Experiment with a purpose, test hashtags, and then build those key performers into your IG hashtag strategy.

Daily IG Hashtags: Every day of the week has its own unique set of hashtags, and these evolve, change, and expand. For example, #mancrushmonday is a popular one for showing off handsome gentlemen. Why not be different and add your totes adorable mancat. Hey, there’s another hashtag: #mancat.

Start typing in the day of the week and see what hashtag results populate in Instagram, like this example for Saturday:

I find the best hashtags by exploring other accounts and seeing what they use. I have a notepad doc (or two or three) of hashtags. You may also consider using Google Drive with Google Sheets, which is mobile accessible to store, copy, and paste hashtags.

Bonus: Here are 158 Currently Popular Hashtags per the folks at Shortstack.

Trendy hashtags can be fun, but be careful: DO not try to hop on news cycle hashtags where you have no business posting images that can be deemed uncaring and spammy. For example, #HurricaneIrma should not include a photo to your latest blog post unless that blog post is helping those affected in some capacity.

If you are interested in finding out what is trending at any given time, check out Trending on Twitter here and adapt to Insta. Or, try these:

Hastagifyme

RiteTag

Tagboard

InstaProject

Where to Place Instagram Hashtags

There are two schools of thought on Instagram hashtag placement. The most obvious is within the body of the post itself, but skipping a few lines with periods to pause for breaks. In this way, the hashtags are separated from the content itself.

Many online influencers put the hashtags in the first comment after the Instagram post. In this way, your photo or video is clean but labeled with the appropriate hashtags.

Within Instagram Stories, hashtag usage is encouraged, again with a purpose. Within the IG Stories stickers, one can use a hashtag sticker or one can simply use the text feature to type in a hashtag.

Frequency and Amount

The million dollar question: How many is too many? While Instagram allows up to 30 hashtags in each post at this time, sometimes too many is, quite simply, annoying. Experiment. See what works and what does not work. Hashtags are the way to get found, explore content, and be in the mix of what is happening on IG.

Bonus Instagram Hashtag Tips

The narrower the scope of the hashtag, the more engaged the users are.

Unusual hashtags get noticed, too. For example, take a peek at the IPartyWithBruceWayne account, where Bruce’s mom combines humor and wit in her hashtag features.

You can share blog content slides on your IG Stories. Canva has free templates to appropriately size images for IG Stories.

Try browsing through posts containing a hashtag you’re already having success with as you explore for new ones.

Cat lovers, check out #Caturday on Saturdays!

Don’t Stop Now

Keep the energy flowing and momentum growing with Instagram helpers. Check out these related posts:

How to Start An Instagram Account for Your Pet

Tips and Tricks for Instagram Stories

Your Turn

What is a favorite hashtag or two that you use frequently? Have you had success on Instagram? Share in the comments below.

Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own dog blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Images: By mykeyruna/ fad82 / Shutterstock.com

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