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superladylearner · 6 years

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Social Media in Times of Tragedy

SO THIS IS A DO-OVER!

A DO-OVER SINCE WRONG COPY WAS BLOGGED LAST NIGHT!!

IF POSSIBLE - PLEASE ACCEPT THIS CORRECTED DOCUMENT FOR GRADING PURPOSES.

Tks

After looking at information from many resources related to this topic, I favored this one entitled, “The 3 Social Media Rules for Death and Tragedy,” written January 2016 by Jay Baer for CONVINCE&CONVERT. This article is explicitly written regarding social media’s response to the death of David Bowie. Mr. Baer proposes some very clear guidelines for businesses to follow citing both positive and negative examples. His descriptive outline of best practices coincides with other articles relating to this same issue.

1. MANY TIMES, THE BEST RESPONSE IN TIMES LIKE THIS IS TO RESPOND WITH SILENCE.

a. That is the perhaps the best response, especially when all the facts are not yet available – Just keep quiet.

2. FOR BUSINESSES THAT HAVE AUTOMATED POSTS:

a. They should be stopped immediately. Others went on to discuss the significance in the tone of the first two posts following your “commiserate post.” Great measure should be taken in keeping them light and positive, refraining from expressions of great joy or happiness.

b. Brands should also evaluate what current campaigns are being sponsored at the time. and whether or not to. They may need to consider the possibility of placing them on hold temporarily.

3. BE CAUTIOUS WITH IMMEDIATE POSTS OF “Our hearts, prayers, thoughts... go out to the people, victims, survivors, etc.

a. Albeit a seemingly caring an honest response, some concede posts like these are frowned upon and not advised. One article states that such gestures even though meant to be genuine, could be construed as self-serving, perhaps even a bit offensive or insulting and should be avoided.

b. Another stated that during times like this, people do not turn to large conglomerates in New York City that they have no association with or loyalty to for condolence; they look to other people to get the support they need.

c. Another article suggested it could be a positive move in that it allowed social media to show the realness and sincerity of the people behind the feeds.

d. Still another article said this would be appropriate if the event had a connection with the brand. Any location with a significant brand presence, such as the location of headquarters, or a considerable number of workforce in the region would be good examples.

4. MAKE SURE ANY POSTS MADE ARE ABOUT THE PERSON OR SITUATION AND NOT FOR PROMOTIONAL PURPOSES.

a. A perfect negative example is a tweet from Crocs supposedly to honor the recently deceased David Bowie. The wording was one thing, but the sizable unattractive image in the background screaming out their name was tasteless and looked upon by some as only needing the addition of a special DODB discount (death of David Bowie) to complete the picture.

b. Another example straddling the fence on negativity happened with a tweet from a Hard Rock Café in Orlando. In celebration of his life and musical career, people were invited to come and enjoy an all-day event honoring David Bowie by listening to his music and watching his videos. But then, could the restaurant they help it if they happened to sell a few more burgers and fries that day?

5. ONLY PAY TRIBUTE TO THOSE WITH WHOM YOU WERE ASSOCIATED.

a. A positive example came from a tweet from Columbia Records acknowledging their long-time relationship with David Bowie saying, “We are deeply saddened by the loss of David Bowie. It was an honor and a privilege to release his music to the world.”

6. IF AVAILABLE, LINK TO RELEVANT RESOURCES.

a. This is a step of great significance and offers another positive example of ways many organizations and people come together and can make a difference. Even organizations like city and state governments get involved such as in the case in the aftermath of the Boston Marathon bombing when the Mayor of Boston and the Governor of Massachusetts acted swiftly by setting up a charity to help coordinate the resources needed within a few short hours.

References

The 3 Social Media Rules for Death and Tragedy

http://www.convinceandconvert.com/social-media-strategy/the-3-social-media-rules-for-death-and-tragedy/

Social Media is Changing Disaster Response; Find Out What It Means for Your Business

https://www.interstaterestoration.com/blog/social-media-changing-disaster-response-find-out-what-it-means-your-business

The How Should Brands Respond to Tragedy on Social Media?

http://www.adweek.com/digital/how-should-brands-respond-to-tragedy-on-social-media/#/

A Social Media Guide to Handling Tragedy

http://www.klagroup.com/a-social-media-guide-to-handling-tragedy-6/

The 5 Worst Brand Twitter Screwups of 2013 (Number 5 – Epicurious, interesting read)

https://digiday.com/marketing/top-twitter-fails-2013

So here we go with the reblog...

btw, it is 7:00am on November 28, 2017

#UNAMK375SP17 #trying #datestamp #why is this so hard

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makeupmavenjessica · 6 years

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New Post has been published on https://makeupmavenjessica.com/whats-hot-avon-campaign-19-2018/

What's Hot?! Avon Campaign 19, 2018 - Avon Representative Models!

What’s Hot?! Avon Campaign 19, 2018 – Avon Representative Models!

Hi friends! Jessica here! Today, I wanted to share with you What’s Hot in Avon Campaign 19, 2018. I have to share that I am SO in love with my Avon business right now. There are SO many exciting things happening, AMAZING products that are coming out soon and I’m so blessed to be part of this awesome company. And it starts with our Campaign 19 brochure! This brochure features THE REAL AVON!

This is our Representative edition and all of the beautiful ladies (and a few great men) in this brochure are ALL Avon representatives. There are no models, just representatives, real people sharing their dreams, sharing their successes AND I’m so thankful to know a few of the ladies and I can actually call them my friends! How cool is that? How cool is Avon?!

We have a brand new beautiful fashion collection for fall. This season is Paris-inspired and has some gorgeous pieces.

Leather Croc Tote

Model – Avon Representative Julie Tierney

The first piece I wanted to share is our Leather Croc Tote in the color wine. You can also get it in black. This is a great everyday tote with one outer slip pocket, an inner middle zip compartment and two little slip pocket AND an inner zip pocket. How nice is this? I know this is a piece that will last for along time and will go with me on a few of my travels as my airplane carry on! This normally sells for $49.99 but is on special for $39.99. Do you like this wine color or the black?

Arianne Boucle Jacket

Model – Avon Representative Julie Tierney

So, I’m a jacket girl. Well, a jacket and a bag girl. When I saw this jacket in our demo items, I knew I had to have it! It’s perfect for fall! It’s our Arianne Boucle Jacket. It is a tweed jacket with 3/4 length sleeves and has front pockets. It has this beautiful Autumn romance-print lining that is SUPER soft. Like, really really soft! I also like that this has a little bit of sparkle an an extra little something to it. Isn’t it gorgeous? This is on special for $49.99 and I know I will definitely get good use with this jacket. And there’s also a cute tweed crossbody bag that goes along with it too for only $29.99.

3 Day Ideal Cleanse

Have you ever tried a cleanse? My husband and I tried our Espira 3 day Ideal cleanse at the beginning of the year and I was just watching some videos that we recorded when we were doing the cleanse. I need to upload them and release them! So keep an eye out! But we really loved doing this 3 day GENTLE cleanse. It helps reboot your digestive system and reset your metabolism. And we really needed it right after the holidays and it got me thinking that doing this again at the start of fall is a great idea! These have 3 AM capsules with botanical extracts like dandelion and a probiotic. 3 PM tablets daily that has fiber in it and gently flushes out accumulated waste. These are gluten free and very gentle! There is also a guide with some healthy tips and eating advice. You don’t starve on this! But for only $20, it’s a wonderful EASY way to reset your eating habits and maybe lose a couple of pounds! And on this page in my Avon friend Tara! Hey Tara!

Autumn Romance A Box

Last item is our Autumn Romance A Box! You can get this for only $10 with any $40 purchase! This box has 3 full size makeup essentials AND an A Box exclusive chocolate pearly earrings! Aren’t these so pretty? This also comes with our Glimmersticks eyeliner in Majestic Plum, Be Blushed Cheek Color in Blushing Nude and True Color Bold Lipstick in Bold Bordeaux. What a collection!

That’s it for today and Avon Campaign 19, 2018! I’ll see you next time! Bye!

How to Shop My eStore

Shop Online On My eStore - browse my website and shop online departments like categories, new & now, special offers, how to's, causes or brochures.

Shop My Online Brochure - View Current Brochures and add products to your cart as you go.

Shop by product number from the current Avon Catalog - If you already have the product number from the current brochure or brochures from the last two campaigns you can order with the product code by clicking here or going to my eStore and go to "Shop Now" then hover your cursor over "Brochures" you will be given the option to shop by product number.

Current Avon Promo Codes 2018

Avon Promo Code 2018: WELCOME10 - 10% off any Avon Online Order Size at https://jzumbusch.avonrepresentative.com A Box - Autumn Romance Select Jewelry - Buy 1 Get 1 Free Select Anew Skin Care - 2 for $40 Avon Kids Bath & Body - 2 for $11.99 All Current Promotions - Shop All Current Promotions

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