Peak Season Preparation: A Complete Checklist for eCommerce Sellers
The holiday shopping season is almost approaching, and merchants are often gearing up for their busiest time of year. The final few months of the year see record-breaking e-commerce sales because of a surge of flash deals for holidays like Diwali, Christmas, and New Year's.
Customers undoubtedly anticipate their holiday shopping during the Festive sales, when numerous platforms carry huge deals with significant discounts.
With the Indian market valued at more than $22 billion, the size and overall worth of the eCommerce sector are both growing. According to studies, earnings from Christmas shopping alone might total $9.2 billion during the festive months of October to December in 2021, a sharp increase from $7.4 billion at around the same period in 2020.
Resilient scaling and additional infrastructure
Unrealistic traffic results from unrealistic prices. Although more website traffic is wonderful, it can also create a lot of stress and malfunctions. An unresponsive website should be the last of your worries on those big holiday sale days. Your servers can be overloaded severely, causing pages to load slowly and payment gateways to fail.
However, by enhancing your infrastructure in accordance with seasonal sale estimates, you can prevent such blunders. When compared to traditional storage, scaling up add-on infrastructure to the cloud is less expensive and simpler to implement.
Make sure the website functions smoothly before the holiday shopping season.
To prevent website shutdowns on D-day, your platform must undergo a stress test to determine the pressure that more visitors than usual will place on it. Prior to the start of the season, check it frequently. Once the site is online, you won't have time to work on connection problems or replace broken links.
Customers have a short attention span and will abruptly hop off platforms if something goes wrong. Take action to maintain awareness of potential problems. Keep track of your uptime and deal with problems that would otherwise only be discovered through client complaints. This boosts sales and decreases downtime.
Improved client service
To satisfy the increased demand during the holiday selling season, you will require a larger crew. Recruiting additional workers is one thing, but investing in advancing CS technology is also important. Include a nearly comprehensive FAQ section and buy bots to answer common questions to reduce employee involvement.
Customers will phone or email you during the holiday sale time with a variety of unusual questions. Your sales targets will be kept in check if you use tactics like automation that speed up response times and require little call-back.
Create a dependable logistics system
You must prepare for more orders and deliveries during the Festive rush. You have the option of handling packing and delivery yourself or hiring a third-party vendor to do so. Whichever route you take, think about automating the process with operations software. When processing numerous orders, automation improves inventory management, order fulfilment, and more.
Check your return policy.
Take into account the holidays while determining if your return or exchange dates are reasonable. Orders placed in advance of the shipping rush may require more time than usual for exchanges if the gift does not fit.
Make sure the terms of your return policy are explicit regarding what can be returned and under what circumstances. In this manner, if problems emerge, gift-givers won't be subjected to unpleasant surprises.
Stock up and make the proper inventory plans.
Maintaining the right amount of Seasonal Inventory for the holiday season might feel like a delicate balance because keeping slow-moving inventory in storage can be expensive and take up valuable warehouse space. Fewer sleepless nights result from accurate forecasting and having a comprehensive picture of your inventory management because you'll know what you need to order from suppliers more regularly in order to continue fulfilling client orders.
The best time to get ready for peak season is several months beforehand. Customers expect quick, accurate delivery, and by having the necessary technology and cutting-edge OmniChannel Fulfilment software, you'll be able to give your customers access to a wide network of couriers, setting you apart from rivals.
Both businesses and customers are more eager than ever to celebrate the holidays this year. While looking for the ideal presents for everyone on their list, shoppers may browse in-store, online, and across all platforms and marketplaces. Giving consumers a compelling reason to choose you by designing a shopping experience that appeals to them and delivers a simple path to purchase and makes shopping with you simple and quick. By approaching holiday readiness step-by-step, you'll soon be on your way to welcoming consumers with ease.
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