#ormax media

[theeejay]

Is Ormax Media legit?

I've been wondering how Ormax Media comes up with their monthly reports on the most popular stars. What factors do they take into account to scale the popularity level of someone?

Example: Superstar Rajinikanth delivered with Jailer the biggest Blockbuster which broke almost every existing record. Is Box Office collection less important than tweets, Likes and tags? What do you think? Is OrmaxMedia legit?

#ormax media #rajinikanth #kollywood #tamil cinema #indian cinema #rajini #theeejay #vijay #ajith kumar #suriya #memes

[deadlinecom]

[salmankhanholics]

★ Salman Khan’s Bigg Boss topped list of most-liked Hindi TV Shows!

December 6, 2022

Ever since superstar, Salman Khan was onboarded as a host of India’s most loved TV reality show, Bigg Boss in 2010, its popularity has only boosted with every season. Well-studded with a lot of entertainment, now the show has topped the list of most-liked Hindi TV Shows of the week as per the report by Ormax media.

Salman Khan has been the face of India’s most loved nonfiction reality show, Bigg Boss for 13 years now. The superstar has truly created a rage with his presence in the show that today the show is constantly achieving great heights and receiving great love from the audience. While the show is constantly getting bigger and better every year, it’s now running in its 16th season and is still maintaining its position at the top. This is well justified when it made its way to the top in the Ormax power rating and excelled ahead of all the non-fiction reality shows, in the list of most-liked Hindi TV Shows of the week.

#salman khan #topped list of most Hindi tv shows #tv shows #tv #topped

[sszeemedia]

India’s box office revenue soars 15% in 2023 despite lagging theatre admissions

The year 2023 has been an economically overwhelming year for the Indian entertainment industry as the box office revenue made a 15% increase, earning a record high of $1.47B (Rs122.3B) in comparison to the previous year, according to a recent study by Mumbai-based Ormax Media. In 2019, India’s box office made $1.31B (Rs109.5B), which is the second-highest year on record after 2023. Despite,…

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#Bollywood #Hollywood #movie #News

[celebmania01]

Jheel Mehta: A Role Model for Young Actresses in the Entertainment Industry

Jheel Mehta's journey in the entertainment industry has not only showcased her immense talent but has also made her a role model for young actresses aspiring to make their mark in this dynamic field. In this article, we delve into why Jheel Mehta is widely regarded as an inspiration, examining her impact on the industry and considering diverse perspectives. By exploring relevant statistics and highlighting her accomplishments, we shed light on the positive influence she has had on young actresses in the entertainment industry.

Breaking Stereotypes: Redefining Female Characters

Jheel Mehta's portrayal of characters on various television shows has shattered conventional stereotypes and redefined the portrayal of women. Her performances breathe life into multi-dimensional characters that challenge societal norms, showcasing intelligence, strength, and resilience. By fearlessly embracing unconventional roles, Jheel inspires young actresses to break boundaries and bring authenticity to their craft.

Empowering Through Representation: A Voice for Inclusivity

Jheel Mehta's impact goes beyond her captivating performances. She has become a voice for inclusivity and representation in the entertainment industry. Jheel's commitment to portraying diverse characters has contributed to a more inclusive landscape on Indian television. Young actresses look up to her as a trailblazer who encourages them to embrace their uniqueness and use their platforms to uplift others.

Inspiring the Next Generation: Dedication and Passion

Jheel Mehta's dedication and passion for her craft serve as an inspiration to aspiring actresses. She serves as a reminder that success in the entertainment industry comes from hard work, perseverance, and a love for the art form. Jheel's journey showcases the rewards that await those who are willing to put in the effort and never give up on their dreams.

Recognizing Jheel Mehta's Influence: Perspectives and Recognition

Jheel Mehta's impact on young actresses in the entertainment industry is celebrated by industry peers and fans alike. Her ability to bring depth and authenticity to her characters has earned her admiration and respect. Jheel's influence extends to her interactions with fans, where she offers words of encouragement and advice, empowering aspiring actresses to pursue their dreams.

Statistics on Inclusive Representation in the Entertainment Industry

The entertainment industry in India has witnessed a gradual shift towards more inclusive storytelling. According to a report by Ormax Media, there has been a rise in the demand for female-driven shows, reflecting the audience's interest in diverse narratives. Such statistics highlight the importance of actresses like Jheel Mehta, who actively contribute to this wave of change and inspire young actresses to push boundaries.

Conclusion

Jheel Mehta's impact on young actresses in the entertainment industry cannot be overstated. Her authentic portrayals, commitment to representation, and inspiring journey make her a role model for aspiring actresses. By breaking stereotypes, advocating for inclusivity, and empowering the next generation, Jheel has left an indelible mark on the industry, inspiring young actresses to follow in her footsteps.

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#jheel mehta #tmkoc #tmkocmemes #tarak mehta #jetha lal

[nikologyindia]

[newssy]

Taarak Mehta Ka Ooltah Chashmah Defeats Anupamaa To Become Most Liked TV Show Followed By Bigg Boss 16 On Ormax Media Report

Taarak Mehta Ka Ooltah Chashmah Defeats Anupamaa To Become Most Liked TV Show Followed By Bigg Boss 16 On Ormax Media Report ( Photo Credit – Show Poster ) Several daily soap operas have been produced and broadcast on television. Some of the shows have quickly become a part of our lives and gained huge popularity among audiences. Now, Ormax Media has revealed the most popular Hindi TV shows for…

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[cryptonews256]

‘Luther’ Remake ‘Rudra’ Is Most-Watched Hindi Web Series Of 2022  – Deadline

‘Luther’ Remake ‘Rudra’ Is Most-Watched Hindi Web Series Of 2022 – Deadline

Disney+ Hotstar is leading the pack in Hindi-speaking India. The streamer had seven out of the top 15 most watched Hindi web series in 2022, according to a report from Mumbai-based Ormax Media, with Luther remake Rudra: The Edge Of Darkness, produced by BBC Studios India and Applause Entertainment, taking the top spot with viewership of 35.2 million. Other Disney+ Hotstar shows in the top 15…

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[technewslive]

Thalapathy Vijay and Rashmika Mandanna's family film to OVERTAKE day one collections of Brahmastra?

Thalapathy Vijay and Rashmika Mandanna’s family film to OVERTAKE day one collections of Brahmastra?

Thalapathy Vijay and Rashmika Mandanna’s Varisu is one of the big Sankranthi releases. The movie has created a storm at the box office as expected. Thalapathy Vijay and Thala Ajith have a huge fan following overseas. It looks like a huge blast is going to happen at the Tamil Nadu box office. Ormax Media has predicted that Varisu will make Rs 21 crores on day one at the Indian box office. But it…

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[perfectwomanmagazine]

‘Pyaar Ka Pehla Naam: Radha Mohan’ ranks eighth in the most-liked Hindi TV shows of the week, read on to know the new twist

‘Pyaar Ka Pehla Naam: Radha Mohan’ ranks eighth in the most-liked Hindi TV shows of the week, read on to know the new twist

‘Pyaar Ka Pehla Naam: Radha Mohan’ ranks eighth in the most-liked Hindi TV shows of the week, read on to know the new twist Prateek Sharma’s “Pyaar Ka Pehla Naam: Radha Mohan”, has taken the eighth spot in Ormax Media’s most-liked Hindi TV shows of the week. The show has kept the audience hooked with its interesting storyline, and the new twists are only going to increase the drama quotient. In…

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[techqanswerdotin]

Here is the list of top 10 movies and web series on OTT, if not watch it today

Here is the list of top 10 movies and web series on OTT, if not watch it today

After receiving great response about movies and web series released on OTT, Ormax Media released the list of top 10 movies and series. This list is based on data from November 18-24. If you have missed any of the movies or series in this list, then you must watch them once because these movies and series have left a mark on the minds of the audience. Today’s post tells you about the names and…

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#list #movies #OTT #series #today #top #Watch #web #Youtube

[deadlinecom]

[don-lichterman]

Disney+ Hotstar announces new original ‘Jhansi’

Disney+ Hotstar announces new original ‘Jhansi’

Disney+ Hotstar will stream a new Telugu original called ‘Jhansi’ on 27 October. It stars Anjali, Chandini Chowdary, Adarsh Balakrishna, Raj Arun and Samyukta Hornad. Disney+ Hotstar led the viewership of Hindi language OTT originals in India in the first half of 2022, according to a report by media consulting firm Ormax. The platform streamed five out of the top 10 most-watched original…

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[harpianews]

Allu Arjun's Pushpa 2: Rule the legislation tops the record of 'most awaited motion pictures' forward of Shah Rukh Khan's Jawan, Salman Khan's Tiger 3

Allu Arjun’s Pushpa 2: Rule the legislation tops the record of ‘most awaited motion pictures’ forward of Shah Rukh Khan’s Jawan, Salman Khan’s Tiger 3

Ever since Baahubali: The Beginning was launched in 2015, there was a gradual improve within the reputation of South cinema throughout the nation. With the collection Baahubali: The Conclusion and KGF, the marketplace for Telugu, Tamil and Kannada cinema crossed their respective state boundaries. A brand new ‘most-awaited movie’ from a number one media consulting agency, Ormax Media, has as soon…

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[starfriday]

*From boardrooms to film sets, O Womaniya, reveals the state of female representation in Indian films and digital series*

_Spearheaded by Ormax Media and Film Companion, and supported by Prime Video, the report witnessed industry-wide collaboration from multiple entities, including bodies like the Producers Guild of India and Active Telugu Film Producers Guild, streaming services like hoichoi, SonyLIV, Voot and ZEE5, along with film leading film studios like Clean Slate Filmz, Dharma Productions, Emmay Entertainment, Excel Entertainment, Purple Pebble Pictures, RSVP and Sikhya Entertainment_

_The report analyzed 150 theatrical films, streaming films and series released in 2021 across 8 Indian languages. Findings indicate only 10% representation of women in senior roles behind the camera, as well as in corporate leadership._

_Women in decision making roles hired more women. The number of women hired to lead departments doubled when the film or series was commissioned by a woman_

_Women saw significantly lower share of talk time in promotional assets, such as trailers, with men out-speaking women by a ratio of 3:1_

_Streaming films and series outperformed theatrical films across all parameters, with higher contribution and representation of women on and off-screen_

_Access the complete report here –_ www.owomaniya.org

*MUMBAI, India — 4 August, 2022* — Media consulting firm, Ormax Media and entertainment platform, Film Companion today released O Womaniya! 2022, the most definitive report on female representation in Indian entertainment. The report is supported by Prime Video, India’s most loved entertainment hub. The report highlights on-screen and off-screen representation of women, by analyzing 150 theatrical films, streaming films and series released in 2021 across 8 Indian languages (Hindi, Telugu, Tamil, Malayalam, Kannada, Punjabi, Bengali and Gujarati). In a first, the report received collaboration from multiple entities within the media and entertainment industry. This includes industry bodies like the Producers Guild of India and Active Telugu Film Producers Guild, streaming services like hoichoi, SonyLIV, Voot and ZEE5, along with film leading film studios like Clean Slate Filmz, Dharma Productions, Emmay Entertainment, Excel Entertainment, Purple Pebble Pictures, RSVP and Sikhya Entertainment.

The report studied the representation and participation of women across three major categories – ‘content’ that included female representation on-screen and behind-the-camera, ‘marketing’ that studied female representation in promotional trailers of films and series, and ‘corporate’ that analyzed female representation in board rooms of top 25 media and entertainment firms. Key findings of the report include:

• *Low representation off-screen*: Women have low representation behind-the-camera with only 10% head of department (HOD) positions across key divisions (production design, writing, editing, direction and cinematography) held by women. Out of the 56 theatrical films analyzed across languages, not even one was directed or edited by a woman. Even in media and entertainment corporate houses, that are at the center of decision-making, only 10% of senior leadership roles were held by women, having a cascading effect on inclusivity through the production and execution chain.

• *Low representation on-screen*: Only 55% of the films and series passed the Bechdel Test1. Even in promotional trailers analyzed through the Trailer Talk Time Test2, women had only 25% talk time with 48 titles even allocating 10 seconds or less to female characters.

• *Women hire more women*: The percentage of female HODs doubled when a woman greenlit a series or a film. Similarly, a higher percentage of films passed the Bechdel Test (68%) and women had higher trailer talk time (35%) if the title was commissioned by a woman.

• *Streaming is driving the change*: Streaming films and series performed better than theatrical films across all parameters indicating the change the sector is ushering in representation on and off-screen. For instance, representation of female HODs in streaming films and series was five times higher than theatrical films. Similarly, 64% of streaming series and 55% of streaming films passed the Bechdel Test, as opposed to more than half of theatrical films failing it. Likewise, streaming films and series provided more talk time to female characters in trailers, leading theatrical films by 10 percentage points and 14 percentage points respectively.

Speaking about the findings, *Shailesh Kapoor, Founder-CEO, Ormax Media*, said, “While it’s no surprise that female representation in mainstream entertainment is low, the degree of skew, such as 10:90 on some key parameters, should be a wake-up call. While streaming titles, especially series, are more women-inclusive in on and off-screen representation, theatrical films continue to perform very poorly, and in fact, have shown no positive growth at all since the previous report, which covered content released in 2019 & 2020. We hope that this report serves as a starting point for the industry to come together and discuss ways to address the evident imbalance.”

*Anupama Chopra*, Founder & Editor, *Film Companion* said, “Data is essential to understanding how drastically skewed the gender equation in the Indian film industry is. O Womaniya! provides us with the starting point for discussion and debate. Starting out as an effort by Ormax Media and Film Companion, the initiative has now found resonance with the entire industry. The support that we have received from film bodies, streaming services and studios is heartening. We will continue to build this momentum and hopefully lead the way to change.”

Talking about the significance of the report, *Aparna Purohit, Head of India Originals, Prime Video* said, “While there have been improvements in female representation in Indian entertainment, there hasn’t been any data-backed report in India that can hold a mirror up to the current reality. O Womaniya! 2022 fills the much-needed gap with its rich insights. We are thrilled to join hands with Ormax Media and Film Companion on an initiative that is in sync with our philosophy on equitable representation. The report serves as a good starting point to initiate discussions on the need to involve more women, particularly in decision-making roles, as that has a ripple effect on inclusivity in the entire ecosystem. Change has to be persistent and intentional, and we need to take constant steps to improve these numbers year after year.” Elaborating on the role of streaming in improving female representation, she added, “Streaming services have certainly opened the doors for more inclusive storytelling that provides greater opportunities to women. Streaming has given voice to more female storytellers resulting in an increase in stories that are driven by female characters with agency. At Prime Video, we have rolled out an inclusion policy playbook that has institutionalized certain guidelines to ensure just female representation on and off-screen. These range from mandatory female representation in writers’ rooms, and evaluating every script on specific parameters. I am certain that streaming is going to further lead the charge on diversity, equity and inclusivity in Indian entertainment.”

O Womaniya! 2022 was also supported by actor Vidya Balan, who over the last 17 years, has led and furthered the mandate on female-led stories across theatrical and streaming films like The Dirty Picture, Kahaani, Tumhari Sulu, Shakuntala Devi, Sherni, Jalsa, and more.

Reacting to the findings shared in the report, *Vidya Balan* said, “As an actor, I have noticed the change in female representation in films in the last decade and a half. From seeing just a handful of women on sets to now having women lead film-making by taking charge of direction, editing, and other key departments, we have come a long way. While this change has been underway for a while, it’s now become stronger with streaming services that have introduced the much-needed diversity in storytelling and on sets. However, the report indicates that we still have a lot of ground to cover. And this can only happen when we have more women in the boardrooms, prompting change right at the heart of decision-making. As female actors in positions of influence, we need to push for more female representation behind the camera in order to have more sensitive, authentic and relatable representation in front of it too. I am glad to be associated with the report and commend Ormax Media, Film Companion, Prime Video, and all other entities for taking the step towards documenting female representation in Indian entertainment. We now need to move the needle from intention to action, and work towards minimizing and disrupting biases.”

Sunitha Rangaswami, an independent consultant on gender and women’s economic empowerment provided counsel on making the Indian entertainment industry more inclusive for women. Her recommendations can be found here - https://owomaniya.org/#gender-expert

Read the entire report here - www.owomaniya.org

[nikologyindia]