Lost, but Not Forgotten: What Price Beauty? (1925)
Direction: Thomas Buckingham
Scenario & Story: Natacha Rambova
Titles: Malcolm Stuart Boylan
Production Manager: S. George Ullman
Camera: J. D. Jennings
Art Direction: Natacha Rambova
Production Design: William Cameron Menzies
Costume Design: Adrian
Studio: Circle Films (Production) & Pathé Exchange (Distribution)
Performers: Nita Naldi, Pierre Gendron, Virginia Pearson, Dolores Johnson, Myrna Loy, Sally Winters, La Supervia, Marilyn Newkirk, Victor Potel, Spike Rankin, Rosalind Byrne, Templar Saxe, Leo White Maybe: John Steppling, Paulette Duval, Dorothy Dwan, and Sally Long
Premiere: None, general release: January 22, 1928
Status: Presumed entirely lost.
Length: Variously reported as 5000 and 4000 feet (more commonly listed as 4000) or 5 reels
Synopsis (synthesized from magazine summaries of the plot):
Mary, a.k.a. “Miss Simplicity” (Dolores Johnson) is a starry-eyed, country-to-city transplant. She works at a beauty shop operated by a glamorous matron (Virginia Pearson) and owned by the young and handsome Clay (Pierre Gendron).
Mary is in love with Clay, but doesn’t have the nerve or feminine wiles to woo him. The uber-sophisticated Rita (Nita Naldi), however, is chock full of nerves and wile. Rita’s fancy clothes and perfumes and advanced flirting skills leave Mary feeling destined to fail at winning Clay’s amorous attention.
These feelings sublimate into an expressionistic dream for Mary, where she finds herself transformed into a sophisticate like Rita. Her boss is seen as a magnificent wizard, converting her clients into archetypes of glamour: exotic types, flappers, and sirens. Her competition, Rita, is seen as a bewitching spider.
In the end, surprising Mary, it turns out that her fresh-faced, unassuming charm is more appealing to Clay than Rita’s more practiced charm.
Additional sequence(s) featured in the film (but I’m not sure where they fit in the continuity):
Scene of the trials and tribulations of a fat woman trying to “reduce”
Points of Interest:
Only one quarter of Nita Naldi’s Hollywood films have survived (7 extant titles/21 lost or mostly lost titles).
——— ——— ———
What Price Beauty? was the first and only film produced under Natacha Rambova’s own company. Coordinating production for the film was the business manager for Rambova and her husband Rudolph Valentino, S. George Ullman. The couple met Ullman when he was working for Mineralava beauty products, the sponsor of their 1922-3 dancing tour.
When Rudolph Valentino entered into a contract with United Artists, said contract reportedly stipulated that Valentino-Rambova were not a package deal. Therefore, Rambova could not collaborate with Valentino on his productions for United. Possibly as consolation, Ullman funded a production for Rambova while Valentino worked on The Eagle (1925, extant).
For Rambova, What Price Beauty? was meant to be a proving ground for her idea that an artistic film could be made on a modest budget. She also wished to remind people that she was a skilled artist in her own right.
In an interview in Picture Play Magazine from August 1925, Rambova asserts:
“…I do not want the production in any sense to be referred to as high-brow or ‘arty’. My reputation for being ‘arty’ is one of the things that I have to live down, and I hope by this picture, which is a comedy—even to the extent of gags and hokum—to overcome that idea.
“A woman who marries a celebrity is bound to find herself in a more or less equivocal position, it seems, and her difficulties are only increased when she happens to have had some artistic ambitions of her own before her marriage. I am afraid that those who have accused me of meddling in my husband’s affairs forget that I enjoyed a certain reputation and a very good remuneration for my work as well before I became Mrs. Valentino.”
“What I desire personally is simply to be known for the work which I have always done, and that has brought me a reputation entirely independent of my marriage.”
There isn’t a vast amount of information on what exactly prevented WPB from gaining release in a timely fashion. If the film was truly nothing more than a ploy to separate Rambova from Valentino, that would be an absurd waste of time, money (~$80,000 in 1925 USD), and talent—Rambova employed soon-to-be famous designer Adrian for costumes and William Cameron Menzies for set decoration. Not to mention that, in front of the camera, Nita Naldi was still a popular star and the Rambova discovery, Myrna Loy, made her quickly hyped debut.
When Pathé finally purchased WPB for distribution in 1928, they did very little to promote the film. Naldi had moved on from the film industry—as had Rambova. And, while Loy hadn’t become the huge star we know today by January of 1928, Warner Brothers had already given her top billing in a number of films. Pathé barely mentions Loy’s role in the little promotion they did do.
To put WPB’s release in the context of Rambova’s personal/professional biography (which you can read more about here):
June/July 1925 – WPB is completed, Rambova and Valentino separate (in July according to Rambova’s mother as quoted in Rambova’s book Rudy)
August 1925 – Rambova leaves Hollywood for New York City, reportedly to negotiate distribution for WPB. She and Valentino would see each other in person for the last time. Rambova leaves NYC for Europe.
September 1925 – Valentino draws up a new will disinheriting Rambova
November 1925 – Rambova returns to the US to act in a film, When Love Grows Cold (1926, presumed lost), a title which Rambova objected to
December 1925 – Rambova files for divorce
August 1926 – Valentino dies
January 1928 – WPB is finally released with no fanfare by Pathé
In my research for my Rambova cosplay, the suspicious production/release history for this film stood out to me. I hoped that I might find some reliable evidence of whether WPB was a consolation prize and/or a scheme to keep Rambova and Valentino apart. Honestly and unfortunately, circumstantial evidence does support it!
After poring over what few contemporary sources cover WPB, there seemed to be no plan in place for distribution as the film was in production. United Artists, at whose lot the film was shot, claimed to have nothing to do with its release. Ullman had a news item placed about negotiating the distribution rights in the East. However, in Ullman’s own memoir, he admits that when he travelled to New York with Rambova, it was in a personal, not professional capacity—navigating the couple’s separation. (Ullman’s book contains many disprovable claims and misrepresentations, so anything cited from it should be taken with a grain of salt.) That said, Ullman’s failure to secure even a modest distribution deal for WPB in a reasonable timeframe speaks to how ill-founded Valentino’s and Rambova’s trust in his business acumen was.
WPB cost $80,000 to produce, which converts to $1.4 million in 2023 USD. While that wasn’t an outrageous budget for a Hollywood feature film at the time, especially one with such advanced production value, it’s certainly an absurd cost if the goal was only to separate a bankable star from his wife and collaborator.
A close friend and employee of Valentino and Rambova, Lou Mahoney, recalled in Michael Morris’ Madam Valentino:
“The picture was previewed at a theater on the east side of Pasadena, and Mahoney remembered the audience reaction as positive, but, thereafter, What Price Beauty? was consigned to oblivion. Mahoney knew why: ‘No help came from anyone, no thoughts of trying to get this picture properly released. No help came from Ullman, Schenck, or anybody else. Their whole thought was that if the picture were a success, Mrs. Valentino would be a success. She would then start producing under the Rudolph Valentino Production Company. But this nobody wanted—except herself, and Mr. Valentino.’”
——— ——— ———
The few reviews from 1928 that I was able to find are not very complimentary of WPB. The critics seem thrown by the film’s tone or genre—reading it as a drama. (Part of that is Pathé’s fault as they listed it as one.) But, according to sources contemporary to WPB’s production, it was intended to be a farcical satire of the beauty industry and social expectations of feminine beauty. Given the simple story, the intentional typage of characters (“The Sport,” “The Sissy,” and “Miss Simplicity”), and the over-the-top-but-on-a-budget art design of WPB, all signs point to high camp. In 1925 as well as 1928, the stodgier side of the critical spectrum would likely fail to see its appeal.
It’s a true shame we can’t find out for ourselves how good, bad, or campy WPB was as of yet, but here’s hoping the film resurfaces!
More about Rambova
GIFs of some of her design work on film
☕Appreciate my work? Buy me a coffee! ☕
Transcribed Sources & Annotations over on the WMM Blog!
based on: The White Crane Institute's 'Gay Wisdom', Gay Birthdays, Gay For Today, Famous GLBT, glbt-Gay Encylopedia, Today in Gay History, Wikipedia, and more … January 16
1887 – On this date, playwright George Kelly (d.1974) was born in Philadelphia. Although better known as the uncle of the future Princess Grace of Monaco, Kelly was a successful Broadway playwright, screenwriter, director, and actor. Kelly won the Pulitzer Prize in 1925 for his play "Craig's Wife." The play served as the basis for the 1950 Joan Crawford film "Harriet Craig." Notable actors who appeared in works by Kelly include Alison Skipworth, Josephine Hull, Lee Tracy, Tallulah Bankhead, Spring Byington, Joan Blondell, Ina Claire and Rosalind Russell.
George maintained a fifty-five-year relationship with his lover William Weagley up until his death. Weagley was seemingly passed off often as George's valet. That Kelly was gay was a closely guarded secret and went unacknowledged by his family to the point of not inviting Weagley to his funeral;however, although Weagley was not invited, he managed to sneak inside and sat in a back pew, where he wept.
1921 – Fashion photographer Francesco Scavullo was born (d.2004). Best known for his work on the covers of Cosmopolitan Magazine and his celebrity portraits, Scavullo big break was working at Vogue magazine under well-known fashion photographers Cecil Beaton, John Rawlings, and Horst P. Horst. But the major turning point in his career came in 1965 when Cosmopolitan editor Helen Gurley Brown hired him to help develop a new and sexier image for the magazine. With free rein to select the models, wardrobe, make-up, and hair styling, Scavullo successfully created the image of the modern day Cosmo girl.
Scavullo was also responsible for the famous Cosmopolitan centerfold of a nude Burt Reynolds. Scavullo would go on to shoot every Cosmopolitan cover over the next three decades. Beginning in 1972, he was assisted by Sean M. Byrne, who also became his life partner. Scavullo also created memorable shots for various movie posters and Broadway shows, including one for A Star is Born (featuring Barbra Streisand and Kris Kristofferson), as well as a portrait of Julie Andrews for Blake Edwards' . He was also popular throughout his career for his celebrity portraits with many becoming iconic pieces and symbols of pop culture. In 2004 Scavullo died of heart failure while on his way to a photo shoot with a then up-and-coming CNN news anchor, Anderson Cooper.
1933 – The American essayist, novelist, filmmaker, and activist Susan Sontag was born on this date (d.2004). Sontag was one of the most important public intellectuals of the last half of the twentieth century. Her published works include On Photography and Against Interpretation. Sontag wrote frequently about the intersection of high and low art and the form/content dichotomy across the arts. Her celebrated and widely-read 1964 essay "Notes on 'Camp'" was epoch-defining, examining an alternative sensibility to that which considers the best art in terms of its seriousness. It gestured towards and expounded the "so bad it's good" concept of popular culture for the first time.
Sontag had committed relationships with photographer Annie Leibovitz, choreographer Lucinda Church, writer Maria Irene Fornes, and other women. In the early 1970s, she was romantically involved with Nicole Stephane, the Rothschild banking heiress turned movie actress.
Many of Sontag's obituaries failed to mention her significant same-sex relationships, most notably with photographer Leibovitz. In response to this criticism, The New York Times' Public Editor, Daniel Okrent, defended the newspaper's obituary, stating that at the time of Sontag's death, a reporter could make no independent verification of her romantic relationship with Leibovitz (despite attempts to do so). Okrent is only one in a long line of abettors to the erasure of Queer people's sexuality. Why do we state this? To believe the New York Times, you'd have to believe they had no access in 2004 to Google. You see, In an interview in The Guardian in 2000, Sontag was quite open about her bisexuality:
"Shall I tell you about getting older?", she says, and she is laughing.
"When you get older, 45 plus, men stop fancying you. Or put it another way, the men I fancy don't fancy me. I want a young man. I love beauty. So what's new?"
She says she has been in love seven times in her life, which seems quite a lot.
"No, hang on," she says. "Actually, it's nine. Five women, four men."
1968 – David Catania is an American politician and lawyer from Washington, D.C. He is currently a member of the Council of the District of Columbia, where he serves as an independent, elected at-large (not from any specific ward of the city). Catania is openly gay.
Catania was the first openly gay member of the D.C. Council and one of a small number of openly gay Republican office-holders. This led to a conflict within his party when President George W. Bush spoke in favor of an amendment to the United States Constitution to ban same-sex marriage. Catania opposed the amendment and became a vocal opponent of Bush's 2004 re-election. In response, the District of Columbia Republican Committee decertified him as a delegate to the 2004 Republican National Convention. Catania announced his endorsement of the Democratic presidential candidate, John Kerry, one week prior to the convention. In September 2004, Catania left the party and became an independent, citing his displeasure with its direction on urban and social issues. He was re-elected in 2006 and 2010 as an independent.
Catania currently is the chairperson of the Council's Committee on Education and is a member of the Committee on Government Operations, the Committee on Finance and Revenue, and the Committee on Health. Catania chaired the Committee on Health between 2005 and 2012. As one of two openly gay members currently serving on the Council, Catania has played a major role in the city's recognition of same-sex unions and legalization of same-sex marriage.
Catania ran for mayor in the 2014 Washington mayoral election.
1968 – Anders Gaasland, formerly Anders Gåsland is a Norwegian politician, formerly for the Christian Democratic Party. Openly homosexual, he is considered an important promoter of gay rights in Norway.
He was born in Rælingen. In 1992, he took over as chairman of the Youth of the Christian People's Party, the youth wing of the Christian Democratic Party. In the autumn of 1992 he came forward as a homosexual, on the prime time news programme Lørdagsrevyen. Shortly after, he was removed from the party ticket for the 1993 Norwegian parliamentary election.
Originally willing to continue as chairman of the Youth of the Christian People's Party, he was pressured to resign from this position. He was succeeded by Andreas E. Eidsaa.
Gåsland has later joined the Liberal Party. He was included on the party ticket in Oslo ahead of the 2001 parliamentary election, but was not elected. He works as a psychiatrist.
In 1993, he published the autobiographical book Alltid freidig which details his experience as a gay person in the Christian Democratic Party.
1980 – Justin Johnson, known by his stage name Alyssa Edwards, is an American drag performer, choreographer, and businessperson. Johnson was known for competing in drag pageantry (notably Miss Gay America 2010) before rising to national prominence on the fifth season of RuPaul's Drag Race. Johnson lives in Mesquite, Texas, where he owns and runs an award-winning studio, Beyond Belief Dance Company. Johnson and his dance studio are the centerpieces of a new web-series, "Haus of Edwards", which premiered in late 2017.
Johnson performs under the stage name Alyssa Edwards. He chose his name in homage to Alyssa Milano and to his drag mother Laken Edwards, a former drag queen. Johnson is part of the drag family "the Haus of Edwards" and serves as drag mother to fellow RuPaul's Drag Race contestants Shangela Laquifa Wadley, Laganja Estranja, and Gia Gunn. Johnson was one of the judges of the 2010 California Entertainer of the Year pageant, which Shangela won.
Johnson appeared in the 2008 documentary Pageant. The film focused on the 34th Miss Gay America pageant of 2006. On December 9, 2010, Johnson was stripped of his 2010 Miss Gay America title for having business dealings in conflict with obligations to the Miss Gay America organization. First alternate Coco Montrese replaced Johnson as the winner of Miss Gay America. That same year, Johnson was also stripped of his title as All American Goddess.
1993 – Jack Merridew is an American author and YouTube personality. He is well known for his light hearted storytime videos.
Merridew was born on January 16, 1993 in Allentown, Pennsylvania. He graduated from Parkland High School and Ithaca College with a degree in screenwriting.
Merridew began posting videos on YouTube in 2012, reaching one-hundred thousand subscribers by January 2015 and has since garnered more than 370,000 subscribers. Merridew posts videos pertaining to: the LGBT community, sexuality, and body positivity. From his success on YouTube, Merridew filmed a commercial for gay adult novelty website, adammale and has self-released two books: Fireworks Over Suburbia in 2012 and Teenage Idol in 2013. Prior to fame, Merridew worked as a cashier at Wegmans, a grocery store in Pennsylvania.
2008 – On this date Moroccan courts imprisoned 6 people for allegedly taking part in a gay wedding.
Who wants to read about the defender pulled up from the farm team while Boomer was injured in Bowie's book? This is a sweet, second chance at first love story with the guy who got away. DIRTY DARE is an Off-Season, Slayers Hockey MM novella that takes place after DIRTY D-MAN.
This is a multi-genre collection anthology all contributing brand new content to support GLMA, Human Rights Campaign, Center for Transgender Equity, and Planned Parenthood.
Amalie Howard ~ April White ~ Camille Duplessis ~ Cynthia St. Aubin ~ Darynda Jones ~ Erica Ridley ~ Hildie McQueen ~ Jade Lee w/a Kathy Lyons ~ Janna MacGregor ~ Jennifer Ashley ~ Mila Finelli ~ Kerrigan Byrne ~ Kim Loraine ~ Kristan Higgins ~ Mira Lyn Kelly ~ Piper Huguley ~ Robyn Peterman ~ Rosalind James ~ Ruby Dixon ~ Sara Ney ~ Clare Rebecca McCarthy
Pride not Prejudice
Available Now
To clarify, there is one ebook which includes all titles, and due to size, the print version has been broken up into three volumes.
https://books2read.com/u/4EJqDg (For ebook on all retailers and paperback on BN)
https://miralynkelly.com/pride-not-prejudice (ebook all retailers and paperbacks from Amazon)
**
DIRTY DARE will be re-released in the Fall as a Slayers Hockey Novella
Hey, Have you entered this competition to win Join the movement for equality and love with Pride Not Prejudice, and enter to win 3 fantastic books from the anthology by Kathy Lyons yet? If you refer friends you get more chances to win :) https://wn.nr/bKMtUzb
A perfect lesson in body language between Buster Keaton & Rosalind Byrne in this classic moment from our latest movie recommendation, ’Seven Chances’, 1925
SOME OF IRELAND’S BIGGEST STARS STEPPED OUT FOR GOSS.IE’S SEVENTH ANNUAL AWARDS SHOW, THE GOSSIES 2022, ON APRIL 8TH.
The glitzy awards bash, which was held at The Convention Centre Dublin, saw major Irish stars from TV, radio, music, and social media grace the red carpet.
Hosted by the fabulous Lucy Kennedy, the ceremony will be broadcast on Goss.ie’s YouTube channel on April 10th – so you can catch the winner’s speeches, see all the glitz and glam from the red carpet, and all the laughs in between.
Lucy Kennedy at The Gossies Awards 2022 at The Convention Centre, Dublin. Picture: Brian McEvoy
Celebrity guests on the night included: Maura Higgins, Love Island’s Faye Winter and Teddy Soares, Dáithí Ó Sé, Claudine Keane, Grainne Seoige, Alan Hughes, Martin King, Clare Dunne, Erica Cody, Holly Carpenter, Rosanna Davison, Erin McGregor, Doireann Garrihy, Stephen Byrne, Thalia Heffernan, Dr. Ciara Kelly, Aoife Walsh, Pamela Uba, and Ellen Keane.
A host of influencers and social media stars also made an appearance, including: James Patrice, Carl Mullan, Tadhg Fleming, Rachel Gorry, Sophie Murray, Kiki Nugent, Keilidh Cashell, Lauren Whelan, Miriam Mullins, Shauna Lindsay, Katja Mia, Enya Martin, Victoria Adeyinka, Bonnie Ryan, Aideen Kate Murphy, and Paddy Smyth.
On the night, 19 awards were presented to the winners of each category. Check out the full list of winners below:
Other well-known guests at The Gossies included: Lea Heart, Soulé, Triona McCarthy, Fiona Fagan, Chloe Markham, Corina Gaffey, Laura Jordan, Grainne Gallanagh, Emily O’Donnell, Lynn Kelly, Rebecca Rose, Fionnghuala O’Reilly, Kerri-Nicole Blanc, Rosalind Lipsett, Kelly Horrigan, Lynsey Bennett, Ceira Lambert, Denise Kenny Byrne, Linda Stinson, Aoife McNamara, Aisling Kavanagh, Sue Brophy, Paula Callan, Jade Mullet, Yvonne Maher, Ciara Ryan, and Gogglebox Ireland’s John and Dave.
Guests were treated to a fabulous three-course meal during the ceremony, and were entertained by The Event Band – who had everyone up on their feet throughout the night.
Before the show, our nominees and celebrity guests were invited to our official Gifting and Pamper Suite.
They were given glam makeovers by our Official Makeup Partner KASH Beauty, and had their hair transformed by our Hair Partner Silke Hair & Beauty.
Ahead of the ceremony, nominees also had their skin prepped by our Official Skincare Partner REFORM Skincare.
On top of that, nominees were treated to gifts from some of our incredible brand partners this year, including treats from: 17 now available at Boots, Aperol Spritz Ireland, humm, NOW, Ór Jewellery, Carry Out, Expert Electrical, and Oakpark Foods.
As always, guests also took home a luxury goodie bag from The Gossies, which included products/vouchers from our brand partners, and more treats from category sponsors SHEIN, Flowers.ie, and O’Donnell’s Crisps.
https://www.odonnellscrisps.com/about#OurStory
Remember… in 2007 Ed O’Donnell, a young seventh generation farmer wanted to diversify as farming was looking bleak at the time. He saw a niche in the market for an Irish hand cooked cooked crisp and decided to make crisps from the potatoes grown on his farm. Ed believed it was important that the product and flavours were Irish and artisan so he sourced local food producers to give the crisps fantastic individual flavours. In June 2010 O’DONNELLS Crisps were born!