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cerealandsocialmedia-blog · 6 years

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Helpful Tools for Social Media Marketing

Chapter 13 of Erik Qualman’s Socialnomics gives a list of over one-hundred helpful tools and sites for social media marketing and management. For the full (updated) list, click here.

In order to fully utilize this chapter to its fullest potential, I’ve decided to visit each tool and see which ones I could most easily incorporate into my social media usage. Doing so, I would see what tools were the most helpful and made the biggest improvements in my online life. The only issue I found with the listed tools, is a lot of the links led to dead ends or error messages OR were no longer existent. I can only assume the list is a bit out of date, but nonetheless, the list is extremely helpful. Below are my new favorite tools/sites, and why.

Evernote: Although this isn’t a tool specific to social media usage, I find this tool incredibly helpful. I utilize my iPhone “notes” application, on an almost a daily basis, for reminders, writing down song lyrics to look up later, personal thoughts, epiphanies, etc. Although iPhone notes is a good tool, Evernote takes it to the next level. Not only can you drot down your thoughts, you can record anything (perfect for a lecture), and everything gets saved online, therefore you’ll ever lose your notes. This would’ve been a phenomenal tool to have been using throughout high school, and my previous years as a college student.

HootSuite: HootSuite is like social media marketing on steroids. It allows you to view your site analytics in real time, allows you to schedule future posts, easily respond to comments and tweets, and post to several accounts at a time.

Cyfe: Similar to HootSuite, this tool allows you to see your social media site analytics in real time. You add and configure widgets to show analytics on facebook, youtube, Instagram, Twitter, etc. It’s not overly complicated, but offers a great deal of stats and info, and is also great for a social media comparison. This is a great tool if you’re intimidated by, or can’t afford HootSuite, and only need the bare necessities of tracking analytics.

TimeHop: As much as I cringe looking through old pictures or statuses, I love TimeHop. Timehop allows you to see what you were posting about every year upon a specific date. It’s crazy seeing how much you’ve grown, and how much your interests have changed. The reason this is a helpful social media tool is not only for nostalgia’s sake, but because often we push our achievements to the back of our minds, telling ourselves we haven’t made any improvements in life. Timehop will change your view. Another way TimeHop is helpful is because you may come across a post that no longer supports your brand as they are today, and “delete the evidence”, not to mention deleting old embarrassing pictures.

*bonus* one that wasn’t in the book, but has helped me tremendously.

Grammarly: Grammarly is EVERYTHING and more. It is essentially an AI grammar teacher, that makes suggestions in real-time. You can either upload a paper to Grammarly or use it while you’re typing on a blog or post. If you’re a writer, student, or in need of writing assistance, you NEED this add on.

#LVCC406 #socialnomics #marketing #social media #PR

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cerealandsocialmedia-blog · 6 years

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The Art of Blogging: How to Make it Work for YOU.

In chapter 12 of Socialnomics, Erik touched on the art of blogging, and how popular blogs become successful. I decided to dip a little further into this. During my research, along with my own social media surfing experience, I find that most popular posts include one or more of the following (in no particular order):

Top (#) Lists:

The Reason Top (#) lists work is because of the ability to skim through the article quickly. Each heading provides the information you’re looking for, and a blurb of why each item is on the list. Reading the entire article is optional, which is part of the appeal.

Current/Hot topics:

Posts including hot topics are popular, because nowadays people want to stay in the know, and form opinions quickly. Sometimes if I’m not feeling particularly bias, I find myself shuffling through the comments section of drama related posts, reading each opposing side before I form my own opinion.

DIY Projects/Tutorials:

Who doesn’t like to save money? Whether you’re a broke college, a crafter by heart, or just a bored internet dweller, these posts appeal to almost everyone.

Activism/SJW:

We like to feel like we’re doing something to make the world a better place, and often, that “something” is spreading awareness through social media. Whether something is blown out of proportion, or rightfully brought to light, opposing sides are going to duel it out in the comments.

Comedy/humor:

Humor cheers up your timelines, newsfeeds, and/or dashboards. We often use these types of posts to drown out the sounds of our depressive states. The more depressed we are as an online culture, the more popular these posts become.

Videos:

Videos allow you to take in information with minimal effort. Success!

Images/Gifs:

This is pretty self-explanatory. Taking in information with our eyes with as small as a quick glance.

One-liners:

Because of quickly deteriorating attention spans, short text posts are popular. If a post does not suck me in within the first couple of lines, I will scroll past a post solely out of laziness, muttering the excuse “I don’t have time for this”, even though I more than likely do.Beauty tips/vanity:

Beauty Tips/Vanity:

In a society who pays far too much attention to our appearance, we’re almost all guilty of paying a little too much attention to the little ways we can “fix” ourselves. These types of posts almost have a way of making you feel worse about yourself after watching them. They bring attention to the flaws you didn’t know you had, which is why they get repeat viewers.

Sources: Link 1 Link 2 Socalnomics

#LVCC406 #socialnomics ch 11 & 12

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cerealandsocialmedia-blog · 6 years

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The Importance of Building Your Brand

Erik Qualman mentions the power of social media in regards to return on investment. In doing so, he broadcast-ed successful entrepreneurs and businesses that were proving this. One of the successors of this philosophy that was mentioned is Gary Vaynerchuk. Ironically enough, I began following Mr. Vaynerchuk on twitter four years ago, after stumbling across his periscope broadcast by complete accident. I sat through an intriguing thirty to forty minutes of his stream, in which he talked about marketing and branding yourself to create and/or increase your revenue. He has mastered the art of broadcasting himself and grabbing the attention of the audience. When I go on periscope, I’m usually in the mood for mindless entertainment. Periscope has thousands of other broadcasters doing wacky challenges, talented musicians, and comedians, but I WILLINGLY stayed and listened to what Mr. Vaynerchuk had to say. He made such an impression, that YEARS later I still remember him by name, after ONE broadcast viewing. And now hearing his name mentioned again makes me want to check up on his progress. THAT, my friends, is perfecting your brand.

This got me thinking.. How DO you perfect your brand? Why not hear from the man himself:

Click here - it’s a bit lengthy, but with Gary’s charisma, it’ll fly by!

Click here - here’s another “oldie, but goodie”

#LVCC406 #Socialnomics #socialnomics Ch 9 & 10

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cerealandsocialmedia-blog · 6 years

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Peer Pressure and its Effect on Consumer Behavior

How often have you made a purchase with someone else in mind? How many times have you bought an item, because your your friend, acquaintance, or idol broadcast-ed it on social media? Probably more times than you think. Do you truly have control over your spending habits, or are you under the influence of consumer peer pressure?

Businesses almost rely solely on word of mouth, so much so that social media influencers are paid lump sums of money just to talk about their products. There are Youtube Series’ called “Instagram Made Me Buy it:” where they purchase items popularized by the picture sharing platform. Think about the Sugar Bear Hair growth gummies endorsed, and made popular, by Kylie Jenner. I can admit, even I’ve almost fallen into the trap of buying them. And although I’ve slipped through the claws of the Sugar Bear Hair gummies, I’ve definitely had my buying habits influenced by social media.

Here’s a fun activity to play along with. What are some products you didn’t know you ”needed” until social media brought it to your attention? Who specifically encouraged you to make that purchase? I’ll play along, too.

Waist Cincher - Kardashians and beautiful instagram models

Puma Creeper shoes - Rihanna

Tarte Tape Shape - All the beauty gurus use it

Morphe Products - Just about every Youtube beauty guru affiliated with Morphe

Charcoal Teeth whiteners - Instagram

Apple Cider Vinegar - Youtube, Instagram, and Facebook - weight loss videos, beauty/care related videos

Source 1

Source 2

Source 3

#LVCC406 #Socialnomics Ch 5 & 6

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cerealandsocialmedia-blog · 6 years

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Is social media becoming a new way to live a double-life? Some might say.

Social media is slowly turning our lives into fairy-tales, as we’re driven to exploit our own lives for the potential of going “viral”. Similar to how one might “stretch the truth” when reciting a story or event, we put tremendous amounts of effort into fabricating our lives, to out-right lying about our lives via social media. Instead of catfishing as someone else, we have mastered the art of catfishing as ourselves. Now-a-days you can’t upload a picture of your avocado toast breakfast without brushing away crumbs from the plate, or perfectly centering the tomatoes, adding numerous filters until it is deemed “aesthetically pleasing”. We live imperfect lives, but spend hours a day trying to perfect our reality. This begs the question. Is social media becoming a new way to live a double-life?

Huffington Post speaks on ways we “fake” our daily lives via social media.

Here’s another interesting read; Elite Daily discusses how social media is turning millennial's into a “fake” generation.

#LVCC406

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cerealandsocialmedia-blog · 6 years

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Socialnomics Blog Post #1

After reading Socialnomics chapters one and two, a concept I grasped onto was preventable behavior in regards to social media. More specifically, the new way companies and businesses are able to communicate with their customers. Companies have been replying to customers online for years, but prior to today’s popular social media platforms, complaints were often posted to message boards, which had many drawbacks. Erik Qualman makes a good point when stating “To post on a message board, you generally are required to set up an account for the particular message board…In the past, millions of frustrated customers didn’t bother to comment.”(33). This causes issues, as the company may be unable to receive needed feedback, whether because of the apparent difficulty of message boards, the inability for companies to find said feedback, or the lack of motivation a customer may have to leave feedback because of the amount of effort it takes to complete the submission process. Today social media makes this process remarkably smoother, as it is significantly easier to find and reply to comments. All it takes is a simple twitter search of the company name to find what the public is saying about it.

Speaking of twitter, companies are now able to keep up with the trends, and in stay the spotlight by staying active on their social media accounts. For example, the company taking over twitter is Wendys, as they offer hilariously sassy tweets that often go viral. I find it to be a genius marketing strategy. Just take a look at some of their funniest twitter threads! Other companies like Taco Bell, Burger King, and Netflix have joined in on the fun, finding creative and humorous ways to respond to tweets seen here.

Question of the Day: Have you started or stopped using a company’s product after discovering their social media account? If so, why?

#LVCC406 #marketing #socialnomics #social media

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cerealandsocialmedia-blog · 6 years

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