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How to be an Expert Digital Marketing Specialist in any Digital Marketing Agency in Dubai

If you’re looking to be an expert digital marketing specialist and join a digital marketing agency in Dubai, there are certain skills and knowledge you need to have to excel in this field. Here are some tips on how to be an expert digital marketing specialist in Dubai.

How to be an Expert Digital Marketing Specialist in any Digital Marketing Agency in Dubai:

Stay up-to-date with the latest trends Digital marketing is a rapidly evolving field and staying up-to-date with the latest trends is crucial. Follow industry publications, attend webinars and conferences, and participate in online communities to stay current with the latest news and best practices in digital marketing. best development in Dubai

Build a strong foundation in the basics Before you can become an expert in digital marketing, you need to build a strong foundation in the basics. This includes understanding the different channels and tactics used in digital marketing, as well as the terminology used in the industry.

Get certified Digital marketing certifications that can help demonstrate your expertise and knowledge to potential employers. Consider getting certified in areas such as Google Analytics, Google Ads, and social media marketing Agency in Dubai.

Develop strong analytical skills Digital marketing is data-driven, and having strong analytical skills is essential to understanding and improving the effectiveness of your campaigns. Familiarize yourself with tools such as Google Analytics and data visualization software to develop your analytical skills.

Be creative Digital marketing involves creativity and innovation. As a digital marketing specialist, you need to be able to come up with creative and unique ideas to engage your target audience and stand out from the competition.

Build a portfolio Building a portfolio of your work is a great way to showcase your skills and experience to potential employers. Include examples of campaigns you’ve worked on and the results you achieved.

Network Networking is very important for getting information about jobs. The best solution would be connecting professionals, and recruiters, and following companies on LinkedIn. Attend industry events and meetups, connect with other professionals on social media, and build relationships with colleagues and clients.

Continuously learn and improve Digital marketing changes continuously, you would need to study and make research on a regular basis to know about new changes and updates to be successful. Take courses, attend webinars, and read industry publications to stay on top of the latest trends and best practices.

Specialize in a specific area While having a broad knowledge of digital marketing is important, specializing in a specific area can help you stand out and become an expert in that field. Consider specializing in areas such as SEO, social media marketing, or email marketing.

Be adaptable and flexible Digital marketing is a fast-paced industry, and being able to adapt and be flexible is crucial. Be open to trying new approaches, experimenting with new tactics, and adjusting your strategies as needed to stay ahead of the curve.

In summary, to become an expert digital marketing specialist in a digital marketing agency in Dubai, it’s important to stay up-to-date with the latest trends, build a strong foundation in the basics, get certified, develop strong analytical and creative skills, build a portfolio, network, continuously learn and improve, specialize in a specific area, and be adaptable and flexible.

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The Future of Social Media: Possible Features and Trends to Watch Out

It has become an integral part of our daily lives and a major source of news, entertainment, and communication. The top 5 social media channels & apps like TikTok, FB, Insta & LinkedIn have billions of users worldwide, and their influence is expected to grow in the coming years.

Here are some of the possible features & expected social media trends shortly:

Increased focus on privacy and security As data privacy and security concerns continue to grow, social media platforms are likely to place more emphasis on protecting user data. This could include implementing stronger security measures, giving users more control over their data, and increasing transparency around how data is collected and used. digital marketing agency Dubai More emphasis on video content has become increasingly popular on social media previous some time & it will grow over time. Video sharing Platforms like Instagram, TikTok, and YouTube are likely to become even more video-centric, with features like live streaming and 360-degree video becoming more common. Integration with virtual and augmented reality Virtual and augmented reality technologies are rapidly evolving, and social media platforms are likely to integrate these technologies into their offerings in the future. This could include virtual reality experiences, augmented reality filters, and more. social media marketing agency in Dubai Increased use of artificial intelligence is already being used in social media to analyze user behavior and deliver personalized content. In the near future, advanced AI algorithms will be used to improve the user experience and identify and address issues like hate speech and misinformation. Greater emphasis on social commerce Social media platforms are already used for e-commerce. Features like Facebook Marketplace and Instagram Shopping allow users to buy and sell products directly within the platform. Soon, we will see more advancement & boom in social commerce on social media. The top will be the platforms offering more advanced shopping features and tools for businesses. More interactive and engaging content Social media is all about engagement, and platforms are likely to focus even more on creating interactive and engaging content in the future. This could include features like polls, quizzes, games, and more advanced chatbots and virtual assistants. web designing in Dubai Greater personalization As social media platforms gather more data on their users, they will be able to offer even more personalized experiences. This could include personalized content recommendations, targeted advertising, and more. Increased use of voice technology is already becoming more common in our daily lives, and social media platforms are likely to integrate this technology in the future. This could include features like voice-activated searches, voice-based chatbots, and more. Greater integration with other technologies As technology continues to evolve, social media platforms will likely become even more integrated with other technologies like AI, VR, augmented reality, and voice technology. This could lead to even more innovative and exciting user features and experiences. web development in Dubai Overall, the future of social media is full of exciting possibilities. With the continued evolution of technology and users' ever-changing needs and preferences, We believe we will see more exciting features and apps, and trends emerge in the years to come. https://cadimayouseeit.com/

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5 psychology secrets for great interaction design

Humanize your Design:

Say it aloud enough times that it starts to resonate in your head before, during, and after each project's design and planning phases. And being more human is the best way to do it. Be deliberate in your choices, interactions, and designs. Empathize with your users beyond all else. web designing in Dubai

Creating a user persona is one technique to make sure you're designing for people. You can create fictitious identities based on user research. As a result, you won't have to make assumptions about your consumers and can develop with their needs in mind. Analyze app usage statistics and divide users into groups based on their level of interaction. These segments could, for instance, comprise those who began a trial but did not complete it, those who began a trial.

You must produce goods that consumers demand. Take a step back and assess each app or website you frequently use. Do you consider yourself to be a part of the plan? Is it a personal matter? That it simple and intuitive? It is typical of people. digital marketing agency Dubai Design for Predictability and Comfort: The type of device and the size of the screen are two design factors that simply cannot be altered. Yet, you have control over how things seem and how convenient it is to use your ideas in various settings. A design must be comfortable to use in order to "feel correct". Mobile device thumb patterns must be reachable and usable. When thinking about elements like buttons or swipe actions, keep in mind varying phone and hand sizes.

Consider typeface size:

No squinting is allowed when reading the copy. Provide contrast that will hold up in various circumstances. Users may view a screen in varied lighting circumstances with different amounts of illumination, even if desktop users are most likely to visit a website inside. The way you move should reflect real life. (Observe how the stroller above can be rotated through 360 degrees.) Consider the mechanics of a ball rolling. What direction should the ball roll if it were displayed on a mobile phone screen? (To the lowest point of gravity, since balls always roll downhill, as the phone is moved.) As stated in Interaction Design Best Practices, executing these micro-interactions perfectly contributes significantly to making an enjoyable experience. social media marketing agency Dubai

Feel a connection: Concentrate on the main feeling that your project should evoke. Don't get caught up in trying to elicit a range of emotions. Do something really well. There are two aspects to the emotional bond: Users and your product should develop a relationship as a result of your design. User relationships should be facilitated by your design. There are several approaches to engaging your users on an emotional level. Color is an effective approach to elicit strong emotions in individuals, as stated in Web UI Design for the Human Eye. Contrast, complementing colors, and vibrancy all evoke diverse emotions in viewers. People also have various moods in response to colors.

For instance: Red: Inspires passion and causes a heartbeat of excitement. Orange: Gives a design a whimsical, joyful feel. Green: Encourage material and financial prosperity.

Purple: Represents the pinnacle of luxury. Yet, color is only one factor in the development of an emotional connection. Nevertheless, copywriting and graphics are important. The marketing page for Feel App uses conversational language and light writing. The images are all snapshots of possible life events or reminders of the past. Earth tones dominate, with browns and a pop of red from one envelope. While any one of these components by itself cannot create an emotion, they all work together to create nostalgia. There are numerous methods for establishing emotional elationships. Brand loyalty, for instance, results from an emotional bond. The tone, message, and design decisions you make will impact the kind of feeling that is evoked.

Use mental triggers when creating the design: When it comes to design, a little knowledge of human psychology goes a long way. Nevertheless, you don't have to re-enroll in college to make use of those resources. From the perspective of academic study, Spencer Lanoue has broken down "Psychological Triggers That Make UX Design Compelling" for you. The concepts (and how they relate to design) look like this: Do something kind for others. And they'll do the same for you. Take the quiz, study the example from above, and you can save money. Humans observe other people's actions. in particular when they are unsure on how to react. To give customers a sense of belonging to a larger community, incorporate a social stream into your design. Things that stand out are remembered. In order to focus, use contrast.

Individuals need prompt feedback:

When it comes to interface design, be aware of the "Power of 10". Users require input within 0.1 seconds to feel that they are still in control of the experience, according to Jakob Nielsen. The sense of control soon evaporates if your interface doesn't respond within one second.

Simplicity in Design: The design is in the details, a wise man once said. The details are usually strengthened by simplicity. This human element is what makes websites like Facebook, Twitter, and Instagram successful. Humans coexist with one another in their daily lives. The interface and design are merely the means of transportation. Now consider how each of these websites is designed. Although the main functionality of each of these platforms has evolved over time and become more complex, they all began with basic sharing features.

Keep your color scheme to one or two strong contrast hues. Especially if your website is intended for a global audience, keep cultural concerns in mind. The fundamental guideline of typography is that it must be readable and legible (letters should be easy to distinguish) (words and sentences are easy to understand). The eye should be at a comfortable level when reading all main body material.

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How to develop the best social media marketing strategy to implement in Dubai

Developing a successful social media marketing strategy is crucial for any business looking to expand its reach and connect with its target audience in Dubai. In this guide, we’ll walk you through the essential steps to create a successful social media marketing strategy for your business in Dubai. Social Media Marketing Agency in Dubai will help you.

Step 1:

Define Your Objectives The very first part & the start to define your objectives. Analyze your target & the purpose of your social media strategy. Defining your objectives will help create a focused and effective social media marketing plan.

Step 2:

Identify Your Target Audience Knowing your target audience is crucial to crafting a successful social media marketing strategy in Dubai. Determine who your ideal customers are, what their interests and behaviors are, and what social media platforms they are most active on. You would be able to curate content that resonates with your target audience and engage with them effectively. digital marketing agency Dubai

Step 3:

Conduct a Competitor Analysis. Analyze the social media presence of your competitors in Dubai to gain insights into their strategies and identify areas where you can differentiate yourself. Pay attention to the type of content they share, the frequency of their posts, and the engagement levels they generate.

Step 4:

Choose the Right Social Media Platforms Based on your target audience and competitor analysis, choose the social media platforms most relevant to your business in Dubai. For targeting professionals, LinkedIn may be the most effective platform to reach them. Comparatively, if you are targeting Gen. Z, you would need to concentrate on Instagram, Snapchat, and TikTok; these platforms will be more effective.

Step 5:

Create Quality Content To engage your target audience and build a solid social media presence in Dubai, it’s essential to create high-quality content that is relevant, informative, and engaging. It includes text, images, videos, and other multimedia formats. Keep in mind the preferences of your target audience and the social media platform you are using to create content that resonates with them.

Step 6:

Develop a Content Calendar Content calendar that would help you schedule your content. It helps ensure that your posts are consistent and aligned with your objectives. Plan your content calendar, including key dates and events relevant to your business in Dubai.

Step 7:

Engage with Your Audience Engaging with your target audience is a vital element of a successful social media marketing strategy in Dubai. It helps build a relationship with your audience and increase engagement levels. Respond promptly to comments, messages, and mentions, and encourage user-generated content through contests and promotions.

Step 8:

Leverage Paid Advertising Paid advertising on social media platforms can help amplify your reach and increase engagement. Determine your budget and create targeted campaigns that align with your objectives and target audience in Dubai.

Step 9:

Monitor and Measure Your Results To analyze and measure the success of your business social media marketing strategy in Dubai, it’s essential to monitor and measure your results. Use analytics tools to track engagement levels, website traffic, and conversions.

Step 10:

Adapt to Changing Trends Social media trends and algorithms are constantly evolving, so staying up-to-date and adapting your strategy is essential. Regularly assess the effectiveness of your social media marketing efforts and adjust your approach as needed to stay ahead of the curve. web designing in Dubai

These above-stated tips will help you develop the best social media strategy in Dubai and achieve your objectives. Remember to stay focused, stay engaged with your audience, and always be willing to adapt to changing trends.

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10 characteristics of web design and web development agencies in dubai

Web design and web development are critical components of any online business, and finding a reliable agency that can deliver quality work can be challenging. However, with so many agencies in Dubai and the UAE, it can be difficult to know where to start. We will share the characteristics to look for in web design and web development agencies in Dubai and the UAE.

Technical Expertise: The first sign of a great web design and development agency is technical expertise. This includes knowledge of various programming languages, platforms, and web design tools. digital marketing agency Dubai

User Experience: A successful website is one that provides an excellent user experience. A great web design and development agency should have a deep understanding of user experience and design websites that are easy to use, navigate and visually pleasing.

Flexibility: A reliable web design and development agency should be flexible enough to accommodate clients' needs, requirements, and budgets. social media marketing

Time Management: Time management is critical in web design and development projects. A professional agency should have a track record of delivering projects on time.

Communication: Clear communication is essential for the success of any project. A good web design and development agency should communicate regularly with clients, keeping them informed about project progress, issues, and changes.

Responsive Design: The number of mobile users is growing rapidly, and it is essential to have a responsive design. All screens have responsive web design on every device, ensuring a consistent user experience across all devices. web development in Dubai

Search Engine Optimization (SEO): A good web design and development agency should have a solid understanding of SEO and implement SEO strategies to improve the website's visibility and search engine ranking.

Social Media Integration: Social media is a powerful marketing tool, and it is essential to have social media integration on the website. A great agency should be able to integrate social media into the website seamlessly.

Security: Security is a critical component of any website. A reliable web design and development agency should implement robust security measures to protect the website from cyber threats.

Portfolio: A portfolio is an essential tool that showcases the agency's previous work. A great web design and development agency should have an impressive portfolio, demonstrating their expertise and the quality of their work.

In conclusion, finding a reliable web design and development agency in Dubai and the UAE can be challenging. However, by looking for the above characteristics, you can narrow down your search and find an agency that can deliver high-quality work and meet your business needs.

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Top 15 digital marketing trends in Dubai for 2023.

Digital marketing continuously changes with every update in Google’s algorithm, so every online entity marketing should have a grip over the latest trends and strategies to remain competitive in their respective industries. As we look ahead to 2023, several emerging trends will shape the future of digital marketing. The top 15 digital marketing trends for 2023.

Increased Focus on Customer Experience:

Customers will demand personalized experiences tailored to their unique needs and preferences. Businesses that can deliver these experiences will be rewarded with customer loyalty and increased revenue.

Voice Search Optimization:

Voice search has gained significant popularity in recent years, which is expected to continue in 2023. Businesses will need to optimize their content for voice search to ensure they remain relevant and visible to consumers.

Artificial Intelligence:

Artificial intelligence (AI) will continue to play a significant role in digital marketing in 2023. AI-powered chatbots, personalized content recommendations, and predictive analytics will become even more prevalent, allowing businesses to improve the customer experience and increase efficiency.

Augmented Reality:

Augmented reality (AR) will become increasingly popular in 2023, allowing businesses to create immersive customer experiences. AR-powered advertising campaigns and product demonstrations will give customers a more engaging and memorable experience.

Video Marketing:

Brands will need to produce high-quality, engaging video content to capture the attention of their target audience and remain competitive in the digital landscape. digital marketing agency dubai

Interactive Content:

Polls, Surveys, and Quizzes kind of Interactive content will trend in 2023. These types of content are highly engaging and provide valuable insights into customer preferences and behavior.

Influencer Marketing:

In 2023, businesses will need to select influencers carefully and focus on building long-term relationships to maximize the impact of their campaigns. social media marketing agency in dubai

Micro-Moments:

Micro-moments are brief, intent-driven moments when customers turn to their devices to solve an immediate need. In 2023, businesses must focus on capturing these micro-moments by delivering relevant, timely content that meets their customers' needs.

Social Commerce:

Social commerce, or the ability to purchase products directly through social media platforms, will become increasingly popular in 2023. Businesses must optimize their social media profiles for sales and provide a seamless checkout process to capitalize on this trend.

Personalization:

Personalization has been a key trend in digital marketing for several years, which is expected to continue in 2023. Businesses must use data to personalize their marketing messages and provide customers with relevant, personalized experiences. web development in Dubai

Chatbots:

Chatbots will continue to play an essential role in digital marketing in 2023. These AI-powered bots provide customers with instant support and can be used to automate certain aspects of customer service, freeing up resources for other tasks.

Mobile Optimization:

Mobile optimization will remain a crucial factor in digital marketing in 2023. With more and more customers using portable devices to access the internet, businesses must ensure all the marketing stuff is highly optimized for audience.

Privacy and Security:

Privacy and security will become a significant concern in 2023 as consumers become more aware of data breaches and the risks associated with sharing their personal information online. Businesses must prioritize privacy and security to build trust with customers and protect sensitive information.

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Define Your Social Media Marketing Strategy

It is truly the age of social media, there are a wide variety of social media platforms, and the number of these platforms is growing. Consider Tik Tok, one of the newest social media platforms with hundreds of millions of active users now. Almost 4 billion individuals use social media worldwide, and this number keeps rising every quarter of the year, according to a study. Furthermore, we are observing a rise in social media usage globally as a result of the COVID-19 epidemic. Hiring a digital marketing agency dubai is the best solution to implement your SMM strategy nicely. audience Identifying your consumer persona and the target market should be the first step in developing a social media marketing strategy.

Understanding whom you are aiming at and what the objectives are will be essential to your success in all of the processes that follow.

KPI: KPIs Well-defined goals and objectives are the foundation of every effective marketing strategy. To monitor the effectiveness of their initiatives and demonstrate the value of their efforts, marketers must establish SMART targets. The industry you work in may have a big impact on the social media Metrics you use. Also, due to distinct consumer personas, B2B organizations may have quite different goals from B2C businesses.

Content: It is much simpler to generate and curate content that your audience will connect with when you are aware of your buyer personas and the social media channels they frequent. You would have a detailed image of your target audience, their interest, their content types, search intentions & where can you find them. These are the necessary things that can get your business to new levels. You should make research which type of content is in trend & specifically what your target audience like to see on social media.

Schedule: Consistency is promoted by making a social media schedule that includes the material you'll post each day, week, or month. A simple example of discovering the peak time for any sort of content, like you get to know for example video does better on Tuesday, you can have this information on website analytics so that you have a clear image. The longer you keep up a social media calendar and experiment with various approaches, the more successful it will get. best social media marketing agency in Dubai

Talk to your followers: Your customer would love to have good interaction with you, mentioning, talking to them directly, and answering their queries are some of the very useful tips to have a good brand persona. Social media help in creating the social image of the business & also it is the source of getting your offers messages and advertising & marketing source to reach people in a target market & or across markets. More than any other medium, customers communicate with brands directly through social media. According to studies, people are 30% more inclined to visit a competitor if they feel ignored.

Competitors:

Check what your competitors are doing. Keep a close eye on their advertising and social media marketing, make research to see if there is any room for improvement to surpass them. The competitors are the people who can give you a complete understanding of your own social media marketing level.

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Digital Marketing Website Audit Checklist & Steps

Digital marketing has a lot of aspects to cover, from website optimization to social media and off-page activities optimization. The website should be highly optimized, fast to load, and very user-friendly so that users can find the desired thing within no time. Here is a list of website-relevant things which are necessary for website conversion optimization and getting a high rank in search results.

Search Console & Analytics:

Search console and analytics are the basic elements with the help of which you can understand the user journey inside the website and browsing data. It helps you to know about the weak points and strong pages of your website. It will make you understand which page needs to be improved.

Version:

Make that only one of your domain structures is working and all the domain version point to only one URL structure. The website should have proper https or security certificates installed. The business owner can hire the best type of digital marketing agency in Dubai which can do all the digital marketing tasks for the website.

Mobile:

Mobile should be very friendly to all types and sizes of screens. Smartphones are now the primary source of website visitors, which is why you should work on your website’s mobile friendliness. You can check the mobile-friendliness with Google mobile-friendly test.

Speed:

Speed is another ranking factor that not only has an impact on ranking but also has a great influence on user stay time on the website. You can check the website optimization through the Google Page Speed Insight tool, it will show you all the relevant things to update to optimize the website speed. web development in Dubai

Pages:

Remove the unnecessary & low-quality page from the sitemap. Utilize the analytics and search console to get the information. In the search console, you would see the list of indexed pages, extract the list of low-category pages and discard it by adding a NON-INDEX tag.

404 Errors:

Removing 404 errors is the best practice. You can use SE Ranking, SEMrush, or Screaming Frog broken links tool, extract the link, and then fix the pages with 404 errors. You also can use 301 & or 302 redirects on the pages. Also, you can discard it from the sitemap if it is not necessary or doesn’t have the plan to make substitute pages.

Links:

You should check the links, and remove the irrelevant and low-profile backlinks with disavow tool. Backlinking and each other digital marketing activity need a high level of relevancy in each activity or group of activities. You need to check and analyze all the links and extract the bad links which may have a bad impact on the website’s SEO.

Call to Action:

The page content should be placed and displayed in a way that can encourage the website visitor to purchase. The highly optimized call to action and the sales funnel will help the

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SEO in Dubai - How to do SEO in Dubai in 2023.

SEO, search engine optimization SEO is unpredictable & dynamic, it changes continuously

with time. In the early age of SEO (search engine optimization) businesses were producing tons of content & backlinks without any checks & balances about quality and relevancy. After rapid changes in Google algorithms & SEO rules, now search engine optimization is different from before. AI-based algorithms are getting smarter, and voice is getting high in ratio. SEO may inhale new things in 2023 with the addition of 2022 items. In December 2022, Google released back to back Two updates, one was all about helpful content & the other was regarding links.

Content: Google announced and rollout the helpful content update which is about the content as per the name suggests. Bringing unique content through relevancy is a good job but you must keep ahead of your competitors while focusing more on user-helpful content.

The best SEO strategy would be centered upon a few things, like Local SEO, Catchy Content, creative Videos, and social media & Google Ads, etc. With the passage of time competitors and other brands will surpass you because they will start publishing better content than yours. Do not always write for

Google will check the content quality with AI-based tools, the long-form content will be getting more prominence & may get more shares and backlinks.

Along with it, Google AI Based algorithm Rank Brain is playing a vital role in ranking results, which is why things to be kept updated on the website. Keep updated & optimize the content, on-page, optimized images, and bounce rates, etc. Everything should be analyzed and checked. Google Rank Brain is getting improved and maturing with time. After the mobile-first indexing update, Google starts giving preferences to mobile-friendly websites. A best social media agency in dubai would be good to be hired for SEO in Dubai. This update meant that search engines first lookup at the mobile website version of any website & not the desktop version of the website.

Reduced Crawlability: Google is reducing the number of times the crawler crawl & indexes the pages. It’s already reduced it but they are still working on it to reduce it to a certain level. You can check for digital marketing agency in Dubai

Video Marketing will also be in SEO trends in 2023. YouTube shorts and other social media apps have a huge active audience presence. Brands are targeting their potential customer on all social media apps and websites. SEO is changing but nothing can replace SEO & its benefits for business growth.

Along with SEO & other social media activities, businesses should utilize all the marketing activities which can help the business to increase the business

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Guide for LinkedIn Marketing in UAE

LinkedIn is among the top social media platforms, with the most unique type of audience, content  and engagements. With over 700 million active users, LinkedIn is the network of professionals, who reach jobs & companies, connect with each other, make network and communities & share ideas and content in there. Majority of companies are sharing their jobs on LinkedIn which make it very attractive medium for professionals to be very active on it. This is one side of LinkedIn usage, on audience or its users side.

While the other use is on business side, LinkedIn is powerful marketing tool for businesses and companies to increase the brand awareness, sales & ROI. It is the best tool for businesses-to-businesses marketing widely used by businesses. Companies have active communities and page followers, to keep connected to their followers and customers through exiting content.

Keep the page active with attractive content type, like texts, blogs, videos, graphics and jobs posts. LinkedIn have more content active age than other social media websites, so you can schedule the posts on different basis like daily, weekly or more than 1 post per day. You should write lengthy blogs, as lengthy blog attract audience attention. web development in dubai

Hashtags are the catalyst for post, it increases the post reach & increase the engagement possibilities. It is organic way of LinkedIn marketing, in this type of LinkedIn marketing you have to keep the posts unique and catchy. Using well researched trendy & relevant hashtags are necessary part of LinkedIn marketing.

Keep the page URL custom and unique. Best would be to have your brand name in the URL, which you can change from page setting from EDIT PAGE & Page Info. Page can be publicly seen & followed, there is no need to wait for following approval. The LinkedIn user can share your content with his/her followers. Page are purely used for business purposes, businesses share their marketing material. best would be to hire a best digital marketing agency in dubai

You can share post from different resources which is relevant and good for your audience and followers. You can post external links and content while giving them credit or mentioning them, they can post the content on their on account of page.

Posting jobs on your LinkedIn keep the audience and followers active and stick to the page. Also, people start sharing it with there circle which increase the reach and engagement.

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What's a Competitive Analysis & How Do You Conduct One?

This is truly a competitive age for businesses, as data is widely available, businesses have now great ways to reach a wide range of target people. Now businesses have more competition than ever before, and businesses are adopting new techniques to reach audiences. Social media made it easy for businesses to reach their audience, but they need to have expert teams or digital marketing agency in dubai to run the digital marketing for them. They also have In-house expert teams for any task they need to do including competitor analysis.

Competitors are the businesses targeting the same geographic locations, and people & who share the same niche with your business. The businesses which directly and indirectly are in competition with your business are your competitors and analyzing their steps, activities, and marketing is called competitor analysis.

You should list your core and direct competitors & also the indirect competitors, check their activities, and all the marketing footprints which may help your business in the advertisement. List them as direct and indirect. Direct are those which directly compete & affect your business, the second is the indirect competitors which have the same products as yours but they are so different that they can be counted as different and unique.

Listing your competitors is another task in the process of competitor analysis. You should list the precise competitors as more than the core competitor which has a direct impact and would make the process difficult and complex for you to conclude. Also, you won’t be able to compete with many businesses and adopt their marketing techniques as a whole in your marketing and advertising campaigns.

By checking and comparing their product and services list on the website, also your team can extract the lost customers’ data and start taking feedback on why they left your brand & what they are now attached to but you should know that lot of customers will be hesitant to talk in detail.  You can check the prices of the products on their website, product pricing, picturization & landing page comparison to have an idea. web development in dubai

Marketing:

Understanding their marketing by following their steps & find where they share any type of advertising material. Check their backlinking mediums, social media posts & advertising, content, etc. You need to check all the resources in detail so that you would be able to cope with it easily.

Strategy:

Understanding their way of marketing, strategy & marketing methods along with mediums they are spreading their material. You can have a better understanding of them, how they reach the audience, what are product value optimizers they have, their offering and loyalty programs, etc. This would not only help you understand their strategy but also will help you to develop your own audience strategy.

Topics:

Check the topics they are producing the content for and follow their blogs & content so that you can compete with them in content marketing strategy.  You also can check many of your competitors to have a good idea of content management and content marketing. Subscribe for their newsletters, emails & any other type of subscription they offer.

SEO:

Checking for Google activities, backlinks & overall SEO activities. You can easily check their footsteps in Google with few simple commands. You also can use competitor analysis for tracking the backlinks.

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Microsoft’s ChatGPT- Powered Bing Search Engine & Edge Browser

ChatGPT is buzzing the news online, there is an unstoppable conversation about ChatGPT.  Developed & released last year by Open AI, Microsoft is now the leading contributor in using it in their Bing & Edge. It is smarter technology which learns when humans ask a question. Data is the most valuable part of ChatGPT, the bulkier the data it has, the more nicely it will work. It is developed to learn while someone interacts with it.

The majority of people are stunned due to its very smart responses while some don’t have good experience with it. For example, a content writer expressed her bad experience when she wrote an article through ChatGPT but she has to spend 3 hours to correct it. The developers are also using it. web development in dubai

It is a huge language chatbot produced by Open AI which utilizes large language models for next-word predictions. Microsoft is planning to release software through which companies would be able to develop their own chatbot.

Now another interesting update is that Microsoft has integrated it into the Bing search engine. It will not only enhance Bing’s efficiency but also it will attract more people to Bing. Bing will be now Powered & its searches will be supported by ChatGPT. Bing would be ahead of any other search engine while integrating AI-based tools into the search experiences which may increase the competition in the coming month. Bing’s new experience will be opened up for a limited number of people in the coming weeks. digital marketing dubai

ChatGPT is also used for developing codes, but it is not very common, not every developer uses it. The good point about ChatGPT is some developers use it to generate the skeleton for a coding project. Though it provides coding solutions too but not all the coding is provided and done by it. Developers use it for the initial coding of any project.

Research & Compare:

When there are more than 2 options to select from, the good approach is to prepare the basic concept & compare it. ChatGPT would simply specify and tell you about the most accurate solution.

ChatGPT also can add comments to your code, block by block or line by line thus helping in keeping the code simpler and easy to understand.

ChatGPT within Bing will give complex analysis tools. Bing allows comparing 2 things before preparing a summery for you.

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Google SEO Ranking Factors for 2023 

Google ranking factors are the series of ranking factors on the basis of which Google considers any website to rank higher on search results. The Google ranking factors may be a specific keyword on a page or number of words or a page copy length, any SEO activity or a combination of SEO activities. These are few of Google’s ranking factors; Given below.

Content:

A lot of people know that content is king & this is the content that has a huge impact on the ranking of any website. It also reduces the bounce rate of the website, because the audience would stay on the website if the content is catchy. Now algorithmic changes made it more important that the content should be helpful to the visitors. Content should be fresh and should have a good length expressing a very good idea of the relevant page or topic. social media marketing agency in dubai

Backlink:

Backlinking is important and if it is done carefully, it can bring very good results. This is why Google recommends having selected, relevant do-follow links from different domains with unique tips and hosting.

Search intent:

Use keywords that are highly convertible if your website is selling products or services. The high the page’s relevancy to the search queries, the higher will be the chances to get ranked on the page. This is why relevancy is important to trigger the relevant keywords.

Speed:

Website speed should be up to mark, people can’t wait for a lazy website to take time to load and they get the desired information for which they want to land on a specific website. The digital marketing team can work with the developers’ team and deliver the list of items to work on for website speed optimization. Best SEO Agency in Dubai

Mobile:

The website friendliness is highly prioritized by Google, Two third of the websites traffic is from smartphones, this is why you should have a mobile friendly website.

Domain Authority:

It is the website ranking grading factor which show us the site expertise about the concerned topic, product or service & also the ability of your website to get ranked. The high is the D/A, the higher are the ranking chances.

Keywords & On page:

All the on-page factors should be in a row while making a natural flow to trigger keyword ranking. The title, description, Image alts, H tags, keyword synonyms, and page copy should make a natural flow that not only amazes the website visitors but also can trigger ranking. SEO Agency in Dubai

Structure:

Website structure should be highly worked out, the easy the customer can find content on the website, the more would be optimized and have all the relevant things in relevant directories, and the more its chances are increased to get ranking. Category/Sub-Category/Products is the generic structure but the relevancy should be highly maintained.

SSL:

Installing an SSL certificate is highly advised, it increases not only the security but also the website visitors’ trust in the website. best web development in dubai

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