maddielevel6fmp
Maddie Pointer
Level 6: Fmp blog
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FMP
Research; Design and marketing
To do next:
Competitor research
- Apps that are made for students mental health and are successful
- Apps that are made for students/ gen-z that aren’t for mental health but still successful
Design research
- poster research- what makes a good poster thats aimed at gen-z / students that are successful and work well.
- how to make a successful instagram presents in order to correctly market to gen-z (reels?)
Pre-existing marketing done by headspace
-Why do they work?
- What do they do to make it successful
- do they make videos/reels to promote their app and website
Competitor research:
Source
Smiling mind- Smiling Mind is an Aussie mindfulness app designed to help users unwind and de-stress from the pressures of daily life. This one is more tailored to different age groups, though, which is helpful for younger users. Your child can choose their age group (e.g. 10-12), and access a range of different daily guided meditations and mindfulness programmes and exercises. It even has a 'Mindfulness in the Classroom' section for both pupils and teachers to use.
Rise up and recover- This app is designed for those in recovery from an eating disorder, or for anyone who is struggling with food, exercise and body-image issues. Rise Up + Recover allows your child to log their meals, emotions and behaviours, based on the self-monitoring homework aspect of Cognitive Behavioural Therapy. Your child can also save and share their logs on the app with their therapist if they're receiving treatment. Other features include motivational quotes and pictures that can be shared among users to create a positive and supportive community.
notOK- notOK is an innovative app for people in crisis - it's essentially a digital panic button. It's designed to get users immediate help and support when they need it via their trusted contacts. If your child suffers from depression or anxiety, asking for help isn't always the easiest thing. This app aims to make it easier. If they're not OK and need to reach out, they simply press the big red button on the app and it sends an alert to their selected trusted contacts to either text, call or come find them.
Happify- Happify helps users combat negative thinking and improve their emotional well-being; perfect for when your child is having a down-day or week and needs a pick-me-up with effective methods. It's packed with science-based activities and games, so you can improve your mood while having fun and thinking creatively. Happify focuses on positive thinking, stress management, building confidence as well as mindfulness.
Apps made for gen-z:
BeReal
BeReal is a commonly and well known app used amongst gen-z its all about being real and raw with what you’re up to in the moment the notification goes off, no fake posts not filters just hoensty. The be real goes off once a day and you have to take. Front and back photo where this is uploaded of your friends to see, at the end of he year be real compieles all your real momenta into a slide show, creating memories along the way.
Be Authentic. The BeReal app encourages people to be their authentic selves by eliminating filters and the need to stage, overthink, or edit images.
Share Behind-the-Scenes Content.
Advocate for Mental Health.
What do cereal do right in terms of marketing to their target audience?
-Currently Be real don’t use or run adds on their platform, Users can enjoy an ad-free experience while browsing their friends' daily posts. This simplicity may be a critical factor in the app's popularity and growth, but it remains to be seen how BeReal will monetise its platform in the future.
Within two years from its release, after securing large amounts of venture capital funding, BeReal was able to implement a unique marketing strategy in early 2022. The company started using college campus ambassador programs to market itself to this social media savvy and influential crowd.
Design research: Posters for gen-z
Gen-z marketing and poster design mood board:
Gen-z Social media marketing:
Headspace marketing (Existing):
social media:
Headspace have an Instagram account as part of their social media presence, this is one way ill be also improving to market towards young people more as social media plays a big part in successful marketing to gen-z.
What do they do well?
posts are all cohesive to one and other.
stick to a clear colour theme
informative/ gives advice
simple and clear design's
Do they use reels/animations to promote their service?
They do make reels, some of their reels are animations of breathing exercises and some are expert advice/thought's on questions from app users/follower's.
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FMP
Primary research; Survey fro students and yougn people 16-25 year olds
To gain some more insight and research information for what exactly gen-z/students would look for in an app in order to help them, i created a survey.
Question 1: on a scale of 1-10 how important is mental well-being to you in your daily life?
33.33%- in the middle of not important and very important
33.33%- more important
16.67%- important
16.67%- very important
Thoughts:
The lack of importance that young people/students have for their own mental health and well-being says that apps to help them aren't marketed towards them enough or not successfully, as they don't make it a priority,this is something that i need to integrate into my changed to make it a daily priority for them.
Question 2: How often do you take part in mindfulness activities or meditation?
66.67%- not often
33.33%- never
Thoughts:
Almost 100% of the participants don't ever take part of mindfulness activities of meditation to help their mental health and well-being. 60% said not often and they probably dont make it a priority either when they do.
Question 3: whats the biggest challenges you face when it comes to managing stress and anxiety as a student?
40%- balancing university/college work with social life
40%- difficulty maintaining healthy lifestyles
20%- other
Thoughts:
Most students said that they struggle most with balancing student life with work and social life and being abe to maintain a healthy lifestyles, maybe a feature being added to the app like a shedual planner, eating reminder or healthy eating tips and trips will help students stay organised and in control of stress and anxiety.
Question 4: what specific feature or tools would you like to see in mindfulness app to help students?
Bedtime storys, breathing regulators, calming noises/ white noise
Reminders to tak time for myself and to take a break
Time management help
Good motivation tools
Peer support and sharing platform
Thoughts:
This question asked exactly what students/young people would find helpful and important in a mental health app they using- would an entire app under the name of headspace make it easier to incorporate all the needs of s student combined with headspaces offers in order to create an app that's completely catered to students and young people for all their needs.
Question 5: How likely ae you too use a mindfulness app that offers personalised mindfulness routines and challenges for students?
Most participants are very likely
Thoughts:
This confirms that headspaces existing features of daily meditation will definitely help students and be useful.
Question 6: would you prefer mindfulness exercises that are integrated into your daily routine?
100% yes
Thoughts:
A daily routine/planner would be able to include the mindfulness exercises as well as meditation to help students also.
Question 7: How important is it for you to have a sense of community and peer support within mindfulness apps/platforms?
60%- important
40%- very important
Thoughts:
A section for peer support and experience needs to be added to the app as this is something that's come apparent in a lot of my research that students and young people look for in apps and think it's helpful and important.
Question 8: what types of content would find most helpful in a mindfulness app?
Hygiene encouragement reminders
Stress relief
Meditation or yoga
Stress relief tips, on hand study tips, motivation boosters
Thoughts:
Hygiene encouragement and reminders- when people struggle with mental health staying on top of personal hygiene and having the motivation to look after yourself can be very rare and difficult to achieve, these reminders and encouragement would help young people overcome these important things in a day to day routine improving their mental and physical health at the same time.
Stress relief- Stress relief can be achieved with using the mindfulness activities and meditation tips provided through the app.
Meditation or yoga- this is also covered under the same services spoke about above.
Study tips, motivational boosters- Study tips with in the app in the form of notifications could help student stay focused and less distrated on social media incding the harmful side of social media lowering screen time. Motivational boosters can help with: keeping fit, eating healthy, mental and physcial health and daily self-care.
Question 9: are there any specific topics of themes related to mental health and mindfulness that you would like to see in an app?
information about mental health influences, self-help books, helplines, help seeking mental health support
Daily checkups, daily reminders, encouragement to get out of the house and get fresh air to look after yourself
Something to encourage anxious students to go into uni more
Time planning feature
Thoughts:
information about mental health influencers and self help books can be a good way of showing coping mechanisms to students.
Daily check ups, reminders, encouragment to get out of the house for fresh air can help students who may feel lonely and isolated ad spend alot of time in their rooms alone, a daily check up will make them feel less lonely and walks in fresh air can help them feel better mentally but not being in one room all day alone with thoughts.
A way to encourage anxious students to attend unimore often will help enhance their university experience and academic outcomes like grades and enjoyment.
Time planning will also help students with creating a good daily routine.
Question 10: what factors would motivate you to continue using mindfulness app regularly?
social features progress tracker awards, group sessions to talk about your story and listen to peer advice.
Checklists to help focus
Progress tracking and rewards
What I want to add based off of the survey:
improve the important of mental well-being in students lives
Improve how often students take part in mindfulness activities
A way to help balance student work and social life
Integrate A way to make it easier for students to keep on top of a healthy lifestyle
Take a break reminders and self-care
Time management help
Motivational tools
Peer support system
Mind fullness set routines
Hygiene encouragement reminders
Stress relief
Meditation or yoga
on hand study tips, motivation boosters
social features progress tracker with awards
group sessions to talk about your story and listen to peer advice.
Checklists to help focus
Progress tracking and rewards
Free programme for students (helps with financial struggles)
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FMP
Research
Student mental health in England: Statistics, policy, and guidance - House of Commons Library (parliament.uk)
Home (studentspace.org.uk)
Estimating suicide among higher education students, England and Wales: Experimental Statistics - Office for National Statistics
Current state of student mental health services:
Investigate student support services in , colleges and schools (what’s on offer)
Evaluate strengths and weaknesses of student support
Look at recent studies /reports on student support and the importance/effectivness
Digital mental health platforms:
- look at already existing successful mental health platforms targeting gen-z
Analyse features, user engagement strategies
What ,makes them resonate with their target audience
Impact of loss on student :
Research into studies on the psychological affect loss can have on academic performance of students
Loss affect on students
Explore different coping mechanisms ‘s usually do during times of loss
Gen-z research and Characteristics:
Investigate unique characteristics of gen-z compared to other generations
Explore preferences, attitudes towards mental health and communication styles
How ‘digital natives’ approach and Handel challenges in their life
Global perspective on student mental :
compare approaches to student mental health globally
Successful approaches and practices for student mental wellbeing
Technological trends and their role in mental :
the role of technology in addressing mental health
Emerging trends of ‘Teletherapy’ and mental health apps
The positive and negative impacts of social media
Current state of student mental health services:
most common of mental health provision
Wellbeing services to deliver low intensity support and signpost to non-medical services
Counselling services for students with moderate mental distress
Disability services for students who may receive disability student allowance and are diagnosed with a mental illness.
student space- a mental health wellbeing platform for students
A range of support services
Advice and information
Student stories
Support at your university
About student space
Could i add a more personal app to pair with this website to further help students on a more personal level?
survey done by students minds 57% of respondents self-reported a mental health issue
Death and suicide rate of students from 2017- 202, 319 students (63% male)
Student opinion +feedback on student services:
Source
What would an ideal well-being service for students look ?
Students have said they wanted a mental health and wellbeing services to be delivered in a community setting, alongside other services and activities that young people need.
A service that was; comfortable, honest and professional
Outcome; happiness self-confidence, helping a community
Digital mental health services and competetors:
studentsay.org
Home
- set an appointment
- peer to peer, peer support
About us
- who are we
-our mission
-our vision
-meet our team
Mental support
-peer support
- study
-anxiety
-culture
-relationships
Training programme
Contact
Note- services that are already on offer dont resonate with gen-z/students design and marketing wise, websites aren’t something gen-z use often how could I improve?
The impact of loss on students:
negative impacts of loss/bereavment on college/university students academically can be the cause of lower grades, poorer quality or lack of sleep and higher risk of dropping out
Affects overall academic performance and quality of life due to decreased socialisation and being away from family/ not having a support system
How can educators support students dealing/struggling with loss?
Facts and stats
- 4% of students lose one or both parents before the age of 18
-providing more support training for staff
-providing support training for peers/friends
-having a good and positive communication with the students and give them lots of options
why do students become depressed and dealing with depression at university
Social pressures + wanting to fit in
Personal, family, or relationship issues
Balancing studies with other commitments (work)
Loneliness
Deadlines
Finance worry’s
How it affects students
Poor concerntration
Memory loss
Poor sleep schedule/disturbance
Low confidence (self and accidemically)
What’s recommended if a student is depressed at university?
Understand mental health triggers
Be prepared for triggers and ask for help early
How student well-being services be improved?
Promote the services on offer in the right places to reach the correct audience
Introduce online/in person mindfullness sessions for HES as university can feel a little ‘non-stop’ at times
Implement training sessions for staff and students
Organise events to promote it more and create a positive community
Foster partnerships
Gen-z research and characteristics:
- Unique characteristics of gen-z compared to other generations
Research shows gen-z are more pragmatic (sensible and cautious about choices they make)
more cautious about career choice
more likely to finish school and complete HE
gen-z who grew up in 2007-2009 witnessed higher struggle with money and in adulthood avoid creating money sruggles for themselves.
Source: Britannica.com/topic/generation-z
-The first true digital natives
diverse
financially focused
researchers
enterprenural
digital natives
impatient
short attention span
easily distratced
more felxable for times and places
supportive to each other
What are gen-z known for?
always on their phones
wary about acquiring debt
snapchat and tiktok
youtube being a learnign source
streaming services over regular tv
more political
open-minded
travel more
Gen-z's attitude to mental health:
-Why do gen-z use therapy more than previous generations?
increased stress
life for gen-z has introduced a different variety of new stressors leading to increased psycological concerns
increased awarness
awarness of mentla health issues has grown therefore things that may have been ignored before now are a cause for concern of mental health issues
decreased stigma
stigma around useing metnal health services has decreased makeing it more likely for gen-z to identify their own issues and seek helpwhen they feel their metnal health may be deteriorating.
Exposure to harmful content on social media:
A generation that are likely to have been exposed to harmful content online at a young age (self-harm, inappropriate sexual content or death/murder)
Gen-z are more likely to self harm, have poor body image and skip sleep, be overweight, and have depression.
How do digita natives/gen-z handle or approach challenes in their lifes?
-How gen-z approach decision making
Gen-z decision making journey begins and ends with self reflection
advice from others and consulting the interent
gen-z decision influences changes over time a student for example would go quickly from releying on parents or family to educaters friends and social media- the transition to indepoendency.
thye may their own educational and professional decisions
HE and career plans are vastly different to other generations, they tend to look for alternative career choices than previous generations they priorities happiness in a job over money.
they want to learn more about career options before leaving school for HE; 68% of students have said theyrd prefer to have had more caeer and living advice before leaving school.
high-school should encourage future not plant fear
success and happiness have a different definition
Global perspective of student mental health:
-Comparison of student metnal health support
globally, mental health disorders account for 1-6 years of living with disabilitys
graduate students mental health and wellnes is just as important
people with severe mental healht condiitons tend to die 10-20 years earlier than general population
health systems remain sygnificantly under-resourced
most colleges/universitys have free cancelling services for students
they offer advice to students about current circumdtances
can offer external support
Technological trends and supporting mental health:
Teletherapy: Teletherapy is a type of therapy that uses technology to connect patients and mental health professionals virtually
Mobile applications: Apps have become a increasingly popular tool for mental health treatments, like mood tracking, coping skills and activities ys, and connecting with professionals, a benefit of apps is they’re affordable for the user and . And they provide 24/7 support
Virtual : a way of creating immersive and stimulating environments , helping to treat anxiety disorders and ptsd. This includes exposure therapy to help patients with fears and overcoming them step by step.
Artificial intelligence: ai has the potential to transform mental health treatment by providing personalised data treatment plans based on each patient. As-well as real time monitoring allowing professionals to intervene when .
Social media benefits and negatives:
Having a social connection online can :ease stress, anxiety and depression, boost self-worth, provide comfort and joy, prevent.
However, lacking strong social in person connections can pose a serious risk to mental and social health.
Positive aspects of social media:
Communicate with friends and family all over the world
Find new friends and communities
Seek/offer emotional support
Find ways to socially connect through live events nearby
An outlet for creativity and self-expression
Sources of valuable information and learning and self-improvement
Negative aspects of social media;
link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts.
Inadequacy about your life or appearance: Even if you know that images you’re viewing on social media are manipulated, they can still make you feel insecure about how you look or what’s going on in your own life.
Fear of missing out (FOMO) and social media addiction. While FOMO has been around far longer than social media, sites such as Facebook and Instagram seem to exacerbate feelings that others are having more fun or living better lives than you are.
Cyber bullying
Depression and anxiety
Isolation and loneliness
Many of us use social media as a “security blanket”. Whenever we’re in a social situation and feel anxious, awkward, or lonely, we turn to our phones and log on to social media. Of course, interacting with social media only denies you the face-to-face interaction that can help to ease anxiety.
An evil cycle:
When you feel lonely, depressed, anxious, or stressed, you use social media more often—as a way to relieve boredom or feel connected to others.
Using social media more often, though, increases FOMO and feelings of inadequacy, dissatisfaction, and isolation.
In turn, these feelings negatively affect your mood and worsen symptoms of depression, anxiety, and stress.
These worsening symptoms cause you to use social media even more, and so the downward spiral begins
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FMP
Learning Agreement+ feedback
After the last tutorial i decided to go in the UI & UX direction leading me to the creation of an online platform. i still haven't gotten enough research or context for this to be my outcome and im starting to struggle as i know what i want to do but i dont actually know why and it is limiting my choices and my research abilities and any chance of my idea changing further down the line.
rich said " you need to narrow down your context and broaden your outcome possibility in order to give yourself room for the project to change in affect of the research you do and what you find out'
this helped me alot coz it made sense that the reason im struggling is that i was too set on an outcome that its limiting what i was going to research into and the possilitys, making it more difficult to research as i would end up only researching in the direction of the outcome i wanted instead of seeing what people wanted or what already exisits and then deciding.
from this point onwards i need to began researching into multiple subjects around gen-z, students and their mental health, exisitng platforms/ services, what student support already offer in univeristys and also do some primary research with actuakl student servces and students/ gen-z them-selfs through interviews.
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FMP
Second presentation- Whats the plan?
feedback:
is the best way to do my aim an animation? Why?
Is there a different way to show people that
Grief story’s
Animating specific story’s
Illustrations within a book
Find a story fo what ill create visuals for
Online memorabilia, sticker pin bag that remains of them
Interviews visualised
Queer joy animation
After this tutorial i started to steer away from the animation idea abit, i wanted to try something new but i didnt actually feel excited or motivated by this project idea. i was worried about sticking to this idea and nit enjoying it a later down the line to end up regretting my desicion iof outcome.
what i knew i liked doing:
branding and brand identity deisgn
UI & UX design
app and website creation
improving exisiting products
passoion of mentla health in young people
what i needed to do:
Get more research into my idea narrow it down massievly and research into that more to come to a solution instead of junoping to my solution/outcome before knowing what is needed and what would be successful.
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Adobe dimensions workshop
We had a great introduction to Adobe dimensions with jordy. we went through the basics of adobe dimensions and then we was asked to create a packaging mockup fro a skin care brand.
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FMP
Ideas Presentation 1 + feedback
-three animated stores of different people/ages dealing with grief
The boy the horse the dog and something
Using other people’s story’s
Ambient sounds no talking
What’s the aim? To make people feel it’s okay to grief in any way eg. There’s no wrong way to grief
Create character personnel’s ages and story’s for each, how will all the story’s link in the end
The aftermath of grief not the build up
Jackie droujko
Linkdin learning ^^^
Life after the loss it’s black white and Greg any memories the character has of the person is in colour.
Then at the end when they’re sitting at the graves it starts to change to colour
Stop motion with coloured cut paper
youtube
youtube
youtube
youtube
youtube
youtube
youtube
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Initial ideas
Briefing notes:
think about finding an old brief or creating my own (out of date it’s/d&ad briefs to work from)
Approach it as a problem that needs to be resolved (problem, insight, solution/outcome.
Is my project personal meaning? Find a project that’s intriguing enough to enjoy and have passion for
Be caution about choosing big issue subjects eg. Creating solutions for things that seem impossible
Initial ideas:
close family death, grieving and normalising different types of grief
Addiction/ parents with addiction/ growing up around addiction, talk about ways to help adults now that have grown up with addicted parents but now have parents who are clean. (Personal experience)
Designed paper craft flip book/pop up book : https://pin.it/7rxaqEsYF
Illustrated graphic novel of having addicts in family or as a parent
Re-branding or improving an existing brand
Research ideas:
Mr bingo- hate Mail
Look at last years work
If anything happens i love you
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Translate and transform
Another problem i ran into was the time it was taking to translate my pre-wrote messages/letters into the abbreviated code. I wasn’t a massive fan of the font i was using but couldn’t find anything at his point i really really liked and so for the time being i was sticking to the typos face ‘Katharine’ found on adobe fonts which is a vintage/ coding style typeface
I decided to try and make a font that pre translates my writing and that way i could have a custom font that translates as i typed as well as having a more personally style to my designs as it was in my hand writing, heres and example of my template when completed:
I also created a neater version of my handwritten typeface but in regular alphabet to use for any writing on the piece that wouldn’t be coded for exmaple who it was to and the ‘love me’ bit and the title.
After i was set on having it in my handwritten font and being pre-translated as i typed i started ,moving things around to see how i could better fit the pages and different layouts I could do with my final ideas, did i want the images on the same page as the writing or was that going to create very overcrowded spreads, did i want the overlapping writing on the images or not where did i want the text positioned on the page if the image was separate and what would I put with the image if anything at all.
I eventually came to a decision. (Next post is final spread outcomes)
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Translate & Transform
new idea with design started
When i first started designing my pages i decided instead of having some form of typeface to make each spread more personal i wanted to have images of the people i was talking too or writing these little notes too. So that’s what i done, first i took the chosen images into photoshop and gave them each different colour overlays i related them with and then gave them a textured grain to make the images have a style to them.
After editing the images i placed them on the pages and was thinking of having small bits of writing overlapping the images something else i wanted to say to them or quotes(this changes later on) and then underneath the images i wanted the words “letters to the Ines i love.’ Under each image to relate back to the name of this project.
Too add more personal touches i tried out creating simple line illustrations of the things that remind me of the person im talking about but this didn’t fit with he aesthetic i wanted to achieve and ended up taking these out, as i feel it looked tacky and slightly childish.
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Translate & Transfrom
changes to idea
I recreated my sketches from procreate in adobe illustrator, this is where i was struggling to find a style that fit and deciding what i really wanted my ideas to look like
Translate and Transform
After not liking any of the outcomes i went back to my alphabet and idea to see how tweaking my idea could possibly help me improve my outcome, how could i make things look a little more cohesive as the main thing i was struggling with was colour. I knew i still wanted my idea to be difficult to read without a ‘key’ to show exactly what everything met. I cam up with the idea that by still using the colour idea but instead of colour its an abriviation of the colours.
For example:
Yellow= Y
Light Blue= LB
When i came to colours that had the same abrieviation I came up with alternatives fro example;
Pink= P
Wine (instead of purple)= W
And so on. This was my sketchbook page while figuring this out.
New alphabet:
A- DB = Dark blue
B- A = Aubergine
C-LG= Light Green
D-DY= Dark yellow
E- O =Orange
F- LB=light black (grey)
G- BG= beige
H- DLB= Dark light blue
I- Y= yellow
J- DP= Dark purple
K- LY= Light yellow
L- M= Maroon
M- BR= Brown
N-N=Navy
O- R= Red
P- DM = Dark mustard
Q- B= black
R- DG= Dark green
S- W= Wine (purple)
T- B= blue (one duplicate is black)
U- DG- Dark green (there is two dark greens)
V- C= Cyan
W- LP = Light pink
X- DN= dark navy
Y- LGY= light green yellow
Z- DPB= Dark purple brown
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Translate & Transform
To try and understand an ideal layout for my letters onc they was written and to test how the colours would look and wat ‘shape’ i wanted to use for the colours i used procreate to test this out.
As a reference i had the translated colour alphabet i created using the tool i found.
I created different sketches of how i could lay out my with my letter in the form of a zine
This was my first attempt, at this point I wasn’t sure what I actually wanted on the opposite side of the letters and so i stuck with some lettering keeping in mind when i started to design that i would find a different typeface if I wanted to stick with this idea.
This idea looked okay in terms of layout but I wasn’t liking how the coloured dots where looking and was struggling to figure out a design style that would go well with something evolving a lot of colour, this is when i began to think of different ideas.
The typeface in this is my own handwriting, using the website : https://www.calligraphr.com/en/ you can download the templates for the alphabet capital letters and regularly, numbers, and other things. Then you can open the template in procreate giving you the freedom of any brush type in procreate {or personal ones if you’ve brought/downloaded/ made brushes in the past} then you can fill out the templates how ever you like in whatever style you want. Once this is done you then save the templates as jpeg images and then paste these in the ‘create’ section of the calligrapher website, after checking the font you’ve created is how you want it you click ‘build font’ producing an .otf file and a .rtf file. Download the .otf file and you can upload this to your fonts application on apple/Microsoft products making the font usable in any application including adobe and procreate.
For my actual design I originally was going to find a typeface i liked and use that and was only using my own handwriting to test how it looked. After creating some of these tests i decided to begin design Ging on adobe.
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