martechcube

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360 View, a trusted provider of customer relationship management software for financial institutions, announced today the release of the official update to their popular CRM platform. Entering the business space 22 years ago, 360 View offered one of the first CRM’s built specifically for banks and credit unions. Leveraging that experience along with a finger on the current industry pulse ensures the update is reliable and relevant.

#martech news #martech cube #digital marketing #business #ecommerce #online marketing #customer experience #public relations #top adtech companies

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Dstny, the leading European provider of cloud-based business communications, is making significant strides in the customer engagement market with the introduction of Dstny Engage. This ground-breaking customer engagement solution is designed to empower small and medium-sized businesses (SMEs) and demonstrates Dstny’s commitment to delivering enhanced value across various segments within the SME market.

#martech cube #martech news #customer experience #digital marketing #ecommerce #business #online marketing #public relations

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Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the May 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV app stores, and, for the first time ever, the Samsung app store. Pixalate’s PTI is a global approach to quality measurement and monthly rankings of the world’s Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem.

#martech news #martech cube #digital marketing #business #online marketing #ecommerce #customer experience #public relations

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Appdome, the mobile app economy’s one stop shop for mobile app defense, today announced the launch of its new MOBILEBot™ Defense solution. This groundbreaking solution offers mobile brands unparalleled bot detection, comprehensive intelligence and rapid defense against malicious bots, credential stuffing and account takeovers (ATOs) in mobile app business lines. Appdome is currently the only company to offer comprehensive anti-bot defense built specifically for mobile apps.

#martech news #martech cube #customer experience #digital marketing #ecommerce

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BDEX, the first and largest consumer data exchange platform (DXP) in the U.S., today announced updates to its latest identity graph capabilities designed to mitigate a recent surge in fraud activities in the digital advertising market. By implementing new stringent validation processes, BDEX is ensuring that all identities within the BDEX Identity Graph are thoroughly vetted, resulting in highly addressable audiences within the bid stream.

#martech news #martech cube #worst customer service experience #digital marketing #business #customer experience #ecommerce #online marketing #public relations #top adtech companies

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Habu, the Global Innovator in Data Clean Room Software, is pleased to announce the appointment of Noah Fenn as VP, Consulting Partnerships at Habu. The company continues to attract world-class talent from leading companies as it scales to meet the growing demand for data collaboration solutions and best supporting consultancies as they build out clean room and collaboration practices.

Noah joins Habu from Google where he spent nearly 7 years in leadership roles spanning advertising and cloud technology. In his most recent role, he led the alliances team that established and scaled partnerships with global consultancies and leading systems integration firms. In his new role as VP, Consulting Partnerships at Habu, Noah will be responsible for developing and implementing Habu’s alliance strategy to support these strategic partners as they help customers realize value and scale collaborations leveraging Habu’s software.

#martech news #martech cube #worst customer service experience #digital marketing #customer experience #business #online marketing #ecommerce #top adtech companies #public relations

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StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced a new integration with HubSpot that further enables client ability to utilize first-party data. Now, clients can bring customer segments and audiences directly into their StackAdapt account, bolstering targeting and retargeting advertising campaigns.

HubSpot is widely recognized as the leading customer relationship management (CRM) platform for scaling companies. The partnership allows StackAdapt users to create data segments and activate on first-party data on the platform with retargeting segments and build incremental reach via lookalike audience tools. It will offer users the opportunity to build a wide array of custom audience segments for their campaigns based on targeting specifics such as CRM.

#martech news #martech cube #digital marketing #customer experience #online marketing #ecommerce #top adtech companies #business #public relations #customer relationship management

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Minute Media, a leading global technology and content company, today announced that its supply-side platform (SSP) is now integrated with Amazon Publisher Services (APS) Transparent Ad Marketplace (TAM), offering Minute Media’s publishing partners increased monetization and unique demand for display and video ads.

#martech news #martech cube #business #online marketing #digital marketing #customer experience #public relations

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SuccessKPI, Inc., a leading, cloud-native, contact center customer experience insight and action platform provider, announced key findings such as, more than 40% of contact center decision makers report having limited success with their CCaaS migration efforts.

#worst customer service experience #customer experience #Center Success #MarTech Cube

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Tatevik Simonyan, Founder of Doing Digital Forum, Co-Founder of SPRING PR, said, “SPRING has long been fascinated by the digital world’s evolution and the impact of communications. By creating this platform for worldwide professionals to collaborate, we have taken a leadership role in uniting all parties of the ecosystem to make Armenia an innovation hub. The DDF’s overwhelming success highlights the growing importance of digital transformation and innovation in today’s business environment“.

#webinar meeting free #digital transformation

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Harmonic and Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, today announced they have teamed up to provide a cutting-edge dynamic brand insertion solution, creating new virtual product placement inventory that drives incremental revenue for content owners. The solution works in tandem with existing advertising to improve campaign effectiveness and to drive buying decisions across key advertiser metrics, providing content owners with a powerful new offering for enhancing brand awareness, purchase intent and sales.

#native content #content advertising #brand awareness

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Armen Karaoghlanian, formerly the Chief Marketing Officer, has been promoted to Chief Creative Officer. Talar Malakian, formerly the Vice President of Marketing, has been promoted to CMO.

#Phonexa #marketing automation platform #marketing automation

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Vymo, the sales engagement platform of choice for the world’s leading financial institutions, has achieved a Leader ranking in the Financial Services CRM category on G2, the world’s largest and most trusted software marketplace. G2 scores and ranks products to help technology leaders compare and evaluate platforms and simplify the buying process.

#sales engagement platform

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Coyne Public Relations is proud to announce that the agency has been named a finalist for PRovoke Media’s Consumer Agency of the Year. The 2023 North America PR Agencies of the Year are the results of an exhaustive research process involving more than 150 submissions and 50 meetings with the best PR firms across the US and Canada.

#public relations #MarTech Cube #best PR firms #Canada

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SOCi, the marketing platform for multi-location brands, and Punchh® from PAR Technology (PAR), today announced a strategic partnership that integrates SOCi’s industry-leading localized listings management and reviews solutions with Punchh’s loyalty and engagement platform.

#marketing platform #engagement platform

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Artera (formerly WELL Health), a SaaS digital health leader in patient communications, recently welcomed Karri Alexion-Tiernan as VP of Product Marketing, Joanne Chen as VP of Data and Mark Thomson as VP of Customer Success. Alexion-Tiernan and Chen are seasoned leaders who will drive the company’s continued growth and data strategy as part of its Innovation Organization. Thomson will advance the Customer Experience team’s commitment to customer success and personalized service.

#worst customer service experience #Customer Success

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Captiv8, the world’s largest end-to-end influencer marketing platform, today announced it is among the first to integrate with Instagram’s creator marketplace. The first set of APIs will enable brands on Captiv8 to send messages to creators on creator marketplace through their priority inbox.

#Captiv8 #influencer marketing platform #influencer marketing