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restaurantwiz · 3 years

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7 Tips to Boost Customer Loyalty as a Restauranteur in the Middle of a Pandemic

Securing customer loyalty has become increasingly difficult because of the Coronavirus pandemic, when most people prefer to stay at home and restaurants are being forced to shut down their doors. Paradoxically, customer loyalty is what can keep you in business during this difficult time. Many people are ordering food online from restaurants they love to show their support.

Luckily, there are tactics you can employ as a restaurant owner or manager to increase customer loyalty even in the middle of a pandemic. They range from small gestures that show customers you care and are working hard to ensure they enjoy delicious food at home, to exclusive discounts and promotions - the more creative, the better.

Below, I will share a couple of tips with you on how to engage your restaurant customers during the COVID-19 pandemic and acquire their loyalty, as well as how to preserve the loyalty of your regulars. Let’s get started!

1. Start Delivering Food Online

First, we should start with the basics: an online ordering system. It goes without saying that you need one if keeping your restaurant open is no longer an option. Selling food online can be extremely profitable with the right tools.

I recommend going straight to an online ordering system that ensures you keep all the profits. You can also add your restaurant to food delivery portals like Postmates or UberEats, but you should know they can take up to 40% of all orders. Right now, you need all the profits you can get, so having your own online ordering system is preferable.

Ask your staff if they would be willing to deliver for the time being and you can start getting your food to hungry customers ASAP.

To ensure people know they can now order from you online, post the news on your website and social media profiles. Trust me, regulars who missed going out to eat at your restaurant will be thrilled to hear they can now enjoy your food from the comfort and safety of their own homes.

Don’t have a website yet? You’re going to need one to sell food online. Use a restaurant website builder to set one up with minimal time, money, and effort.

To draw customers in even more, create a first order promotion in which you offer a discount or a freebie to people who place their first online order with you. Which brings me to my next customer loyalty tactic =>

2. Create Unique Discounts and Promotions

Restaurant promotions are a surefire way of boosting customer loyalty. Everyone loves a good discount, especially now when things are looking bleak and many people have lost their job or are struggling with money.

A discount shows customers you care and can potentially bring you even more customers through word of mouth. People love to share discounts and promotions with their friends and family.

You might also want to consider offering discounts for essential workers. People who risk their lives daily to protect us from the virus deserve our praise, and a food discount is the least restaurants can do to help. Plus, it’s really good PR.

Another type of discount that will work like a charm right now is discount to meal bundles and family meal kits. With entire families staying at home in lockdown, the demand for meal bundles and kits that they can assemble at home has increased.

People also enjoy a drink or two while they’re stuck at home, so another promo you can try is to offer a free alcoholic drink with every order. If you can sell cocktail kits, give those a shot as well.

3. Share Recipes on Social Media

Without a place to enjoy your signature dishes, customers might consider trying their hand at making them at home. But for that, they need the exact recipe. If you’re willing to share your secrets with the world, start posting some of your recipes on social media.

If you have a signature dish with a secret recipe that you don’t want to share, that’s fine. You definitely have other items on your menu that are more common, but still possible to put a unique spin on by sharing the way your chef cooks them.

Sharing recipes will make your customers treasure you more because it will show them you’re not just in it for the profits. And while you may think this is counterproductive to business, that is not the case.

If you share some of your recipes online, it doesn’t mean customers will just cook for themselves from now on and stop visiting or ordering from your restaurant. Having a meal cooked for you by a talented chef is more than just the food, it’s the experience. So don’t worry about it, people will still pay money for the “real thing.”

4. Partner with Other Businesses

Another thing this pandemic has fostered is a sense of community and mutual support between brands. In a time when small local businesses are the most affected, small business owners should help each other.

That said, have you considered partnering with a local business? You’d each get more exposure and, depending on your goal, boost profits.

However, the best thing that will come out of a partnership like this will be a boost in customer loyalty when people see you are open to communication and willing to spread a positive message. Bonus points if the partnership involves paying it forward.

For example, you could find a local cafe that wants to offer its products to essential workers and propose a partnership where they bring the coffee and you bring the food.

5. Engage with Customers on Social Media

When you can’t engage with customers face to face, the next best thing is social media. People have been spending even more time than usual online since their other activities have been restricted. Take advantage of that by posting often and posting things that will start a conversation.

For example, you can organize a contest or giveaway held entirely online where people have to submit content. User-generated content is an easy way to give your social media profiles a boost.

If you’re not up for a giveaway yet, you can post questions, polls, live streams, or any other piece of content users can engage with. Encourage them to vote on a new item for your restaurant menu, share a recipe with you, join you in a live cooking show, and so on.

Make sure you’re always connected at least on the three main social media platforms - Facebook, Twitter, and Instagram - and that you reply to comments.

6. Sell Gift Cards and Vouchers

Another tactic of securing customer loyalty is selling vouchers or gift cards that customers can redeem in your restaurant when you reopen. One of the main thing on people’s minds right now is the question of when we will go back to normal. And while no one can give a clear answer to that, making a symbolic promise that there will be a “normal” to go back to can go a long way.

And you know what else can? A personalized message written on the card or accompanying the voucher. Showing customers that you don’t just send the same message to everyone will make them appreciate you more. Plus, we all need feel-good messages right now, so they’ll definitely make a difference and won’t be easily forgotten.

7. Keep Customers in the Loop

Finally, customers will feel much safer and at ease, and implicitly more loyal as well, if you let them in on what’s happening with your business during these trying times. Share with them the safety measures you’re taking to cook and delivery food safely, show them your cleaning and disinfecting routine, and share photos and/or videos with your employees at work.

Make sure you stress that you’re doing everything you can to keep your employees healthy and that they are your number one priority. Customers respond well to brands that show they care for the people who work for them.

Any small update you might have is worth sharing. Did anything change in your routine? Share it. Do you have a vague idea of when you’ll be back? Share that as well.

Final Words

I hope these tips will help you increase customer loyalty in your restaurant in a time when restauranteurs need to be creative in order to survive. The main takeaway from this post is that you should keep in constant contact with your customers and show them you care about them and your employees. Reward them with discounts and promotions, and they’re bound to love you.

Below, check out instructions on how to add online ordering to your website made with WordPress, Wix, Drupal, Duda, Joomla, Weebly, and Squarespace.

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nigeiadigitalmarketingcompany · 5 years

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Restoring the Commons

Digital Elixir Restoring the Commons

Yves here. Even though this article implicitly accepts the idea of growth, which too often turns out to be groaf, relying more on commons-type structure is likely to become more and more important in an era of resource scarcity and relocalization.

By Douglas Rushkoff, host of the Team Human podcast and author of Team Human as well as a dozen other bestselling books on media, technology, and culture, including, Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity. He is Professor of Media Theory and Digital Economics at CUNY Queens College. Originally published at Evonomics

The economy needn’t be a war; it can be a commons. To get there, we must retrieve our innate good will.

The commons is a conscious implementation of reciprocal altruism. Reciprocal altruists, whether human or ape, reward those who cooperate with others and punish those who defect. A commons works the same way. A resource such as a lake or a field, or a monetary system, is understood as a shared asset. The pastures of medieval England were treated as a commons. It wasn’t a free-for-all, but a carefully negotiated and enforced system. People brought their flocks to graze in mutually agreed- upon schedules. Violation of the rules was punished, either with penalties or exclusion.

The commons is not a winner-takes-all economy, but an all-take-the-winnings economy. Shared ownership encourages shared responsibility, which in turn engenders a longer-term perspective on business practices. Nothing can be externalized to some “other” player, because everyone is part of the same trust, drinking from the same well.

If one’s business activities hurt any other market participant, they undermine the integrity of the marketplace itself. For those entranced by the myth of capitalism, this can be hard to grasp. They’re still stuck thinking of the economy as a two-column ledger, where every credit is someone’s else’s debit. This zero-sum mentality is an artifact of monopoly central currency. If money has to be borrowed into existence from a single, private treasury and paid back with interest, then this sad, competitive, scarcity model makes sense. I need to pay back more than I borrowed, so I need to get that extra money from someone else. That’s the very premise of zero-sum. But that’s not how an economy has to work.

The destructive power of debt-based finance is older than central currency—so old that even the Bible warns against it. It was Joseph who taught Pharaoh how to store grain in good times so that he would be able to dole it out in lean years. Those indentured to the pharaoh eventually became his slaves, and four hundred years passed before they figured out how to free themselves from captivity as well as this debtor’s mindset. Even after they escaped, it took the Israelites a whole generation in the desert to learn not to hoard the manna that rained on them, but to share what came and trust that they would get more in the future.

If we act like there’s a shortage, there will be a shortage.

Advocates of the commons seek to optimize the economy for human beings, rather than the other way around.

One economic concept that grew out of the commons was called distributism. The idea, born in the 1800s, holds that instead of trying to redistribute the spoils of capitalism after the fact through heavy taxation, we should simply predistribute the means of production to the workers. In other words, workers should collectively own the tools and factories they use to create value. Today, we might call such an arrangement a co-op—and, from the current examples, cooperative businesses are giving even established US corporations a run for their money.

The same sorts of structures are being employed in digital businesses. In these “platform cooperatives,” participants own the platform they’re using, instead of working for a “platform monopoly” taxi app or giving away their life data to a social media app. A taxi app is not a complicated thing; it’s just a dating app combined with a mapping app combined with a credit card app. The app doesn’t deserve the lion’s share of the revenue. Besides, if the drivers are going to be replaced by robots someday, anyway, at least they should own the company for which they’ve been doing the research and development. Similarly, a user-owned social media platform would allow participants to sell (or not sell) their own data, instead of having it extracted for free.

Another commons-derived idea, “subsidiarity,” holds that a business should never grow for growth’s sake. It should only grow as big as it needs to in order to accomplish its purpose. Then, instead of expanding to the next town or another industry, it should just let someone else replicate the model. Joe’s pizzeria should sell to Joe’s customers. If they need a pizzeria in the next town, Joe can share his recipe and let Samantha do it.

This is not bad business—especially if Joe likes making pizza. He gets to stay in the kitchen doing what he loves instead of becoming the administrator of a pizza chain. Samantha may develop a new technique that helps Joe; they can even federate and share resources. Besides, it’s fun to have someone else to talk with about the pizza business. They can begin to develop their collaborative abilities instead of their competitive ones.

Bigger isn’t necessarily better. Things in nature grow to a certain point and then stop. They become full-grown adults, forests, or coral reefs. This doesn’t mean they’re dead. If anything, it’s the stability of adulthood that lets them become participating members of larger, mutually supportive networks.

If Joe has to grow his business bigger just in order to keep up with his rising rent and expenses, it’s only because the underlying economy has been rigged to demand growth and promote scarcity. It is this artificially competitive landscape that convinces us we have no common interests.

We know that nothing in nature can sustain an exponential rate of growth, but this doesn’t stop many of our leading economists and scientists from perpetuating this myth. They cherry-pick evidence that supports the endless acceleration of our markets and our technologies, as if to confirm that growth- based corporate capitalism is keeping us on track for the next stage of human evolution.

To suggest we slow down, think, consider—or content our- selves with steady profits and incremental progress—is to cast oneself as an enemy of our civilization’s necessary acceleration forward. By the market’s logic, human intervention in the machine will only prevent it from growing us out of our current mess. In this read of the situation, corporations may be using extractive, scorched-earth tactics, but they are also our last best hope of solving the world’s biggest problems, such as hunger and disease. Questioning the proliferation of patented, genetically modified seeds or an upgraded arsenal of pesticides just impedes the necessary progress. Adherents of this worldview say that it’s already too late to go back. There are already too many people, too much damage, and too much dependence on energy. The only way out is through. Regulating a market just slows it down, preventing it from reaching the necessary level of turbulence for the “invisible hand” to do its work.

According to their curated history of humanity, whenever things look irredeemably awful, people come up with a new technology, unimaginable until then. They like to tell the story of the great horse manure crisis of 1894, when people in England and the United States were being overwhelmed by the manure produced by the horses they used for transportation. Luckily, according to this narrative, the automobile provided a safe, relatively clean alternative, and the streets were spared hip-deep manure. And just as the automobile saved us from the problems of horse-drawn carriages, a new technological innovation will arise to save us from automobiles.

The problem with the story is that it’s not true. Horses were employed for commercial transport, but people rode in electric streetcars and disliked sharing the roads with the new, intrusive, privately owned vehicles. It took half a century of public relations, lobbying, and urban replanning to get people to drive automobiles. Plus, we now understand that if cars did make the streets cleaner in some respects, it was only by externalizing the costs of environmental damage and the bloody struggle to secure oil reserves.

Too many scientists—often funded by growth-obsessed corporations—exalt an entirely quantified understanding of social progress. They measure improvement as a function of life expectancy or reduction in the number of violent deaths. Those are great improvements on their own, but they give false cover for the crimes of modern capitalism—as if the relative peace and longevity enjoyed by some inhabitants of the West were proof of the superiority of its model and the unquestionable benefit of pursuing growth.

These arguments never acknowledge the outsourced slavery, toxic dumping, or geopolitical strife on which this same model depends. So while one can pluck a reassuring statistic to support the notion that the world has grown less violent— such as the decreasing probability of an American soldier dying on the battle field—we also live with continual military conflict, terrorism, cyber-attacks, covert war, drone strikes, state- sanctioned rape, and millions of refugees. Isn’t starving a people and destroying their topsoil, or imprisoning a nation’s young black men, a form of violence?

Capitalism no more reduced violence than automobiles saved us from manure- filled cities. We may be less likely to be assaulted randomly in the street than we were in medieval times, but that doesn’t mean humanity is less violent, or that the blind pursuit of continued economic growth and technological progress is consonant with the increase of human welfare—no matter how well such proclamations do on the business best- seller lists or speaking circuit. (Businesspeople don’t want to pay to be told that they’re making things worse.)

So with the blessings of much of the science industry and its collaborating futurists, corporations press on, accelerating civilization under the false premise that because things are looking better for the wealthiest beneficiaries, they must be better for everyone. Progress is good, they say. Any potential impediment to the frictionless ascent of technological and economic scale— such as the cost of labor, the limits of a particular market, the constraints of the planet, ethical misgivings, or human frailty— must be eliminated.

The models would all work if only there weren’t people in the way. That’s why capitalism’s true believers are seeking some- one or, better, something to do their bidding with greater intelligence and less empathy than humans.

Restoring the Commons

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accuhunt · 5 years

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How Travelling Changed My Perspective on Getting Married and Having Kids.

In India, our personal choice to get married and have kids is everyone’s business. I’ve been inundated by these questions hundreds of times, but rarely has anyone asked me if I’m happy, content and excited about the way my life is shaping up. For the record, I am, on most days.

While many of my peers have chosen the well-trodden path of “settling down”, I prefer my seemingly unsettled ways. In 2019 alone, I’ve spent a month losing myself amid the awe-inspiring wonders of Iran and another, digital nomad-ing in Armenia. I’m typing this post sitting in a handwoven swing, hearing the chatter of birds, on the balcony of my current abode – a stone hut, surrounded by a gorgeous old oak forest in the Uttarakhand Himalayas.

Despite being financially independent, in a mature relationship and passionate about what I do, I’m constantly told that I need to settle down. That I’m somehow shirking my responsibilities and being selfish.

This stems from a deep societal conditioning that, sometimes even unknown to myself, I’ve been unlearning on my travels. After putting it off for many years, I finally decided to write this post for fellow dreamers, adventurers and rebels, who dream of doing life differently.

There’s already a lot said and written in favor of marriage and kids, so all I seek to do is share an alternative perspective I’ve learnt on the road, one that I hope will convince you to think, question and consciously make your choices:

Contrary to what Indian society will have you believe, these are intensely personal choices.

The concept of marriage came about some 4,000 years ago in ancient Greece, when humans began settling down and practicing agriculture. The idea was to make a woman a man’s property, and ensure that the kids she gave birth to really belonged to him. Over time, religion became part of the equation, making marriage a pious affair, one that signified stability. However, it was only in the Middle Ages, that thanks to the French, “romantic love” became associated with marriage.

See where I’m going with this? The concept of marriage came about as a practical (albeit patriarchal) transaction to arrange society. 4,000 years ago. And I dare say times have changed. Many women, especially in urban India, are financially independent, command equal rights and choose their own romantic partners. Binding a relationship with a legal contract or having it blessed by a religious authority is no longer a practical need. It’s a very personal choice, and unlike what our family, friends, relatives and the nosy world out there would have us believe, we have every right to choose.

These thoughts first occurred to me while living with tribal communities in Maharashtra and Odisha, where live-in relationships are the norm. Isolated from technology and the evolution of marriage in the rest of the country, their traditional wisdom recognizes the practicality of a partnership based on mutual trust, rather than legal or religious binding. But more than that, women are free to pursue their own path and not judged for their choices, just like men.

I mean no offence to people who choose to walk down the well-trodden path. That’s exactly what it means to have a choice.

Also read: Unexpected Ways Long Term Travel Has Changed Me

As much as you think otherwise, your life may never be the same again.

I often receive emails from individuals who lament that they chose to get married or have children without fully comprehending its impact on the rest of their lives. When we make such an irreversible decision in our twenties or early thirties, we need to contemplate alternate viewpoints rather than accepting the only one offered to us.

Think about it: raising a kid is a full-time job that’ll take atleast 15 full years of one’s life. No individual should take it on unless they really, truly, deeply feel a maternal/paternal instinct, and are financially and emotionally capable of raising an entire human. These parameters are important to ponder upon before deciding to do what everyone else seems to be doing. It’s a taboo topic to talk about, but some of my friends who’re mothers (and love their kids, needless to say) have candidly confessed that if they could turn back time and choose differently, they would. Not so long ago, the BBC anonymously featured mothers who regret having children.

Also read: How Responsible Tourism Can Challenge Patriarchy in India

Most people do it at the expense of finding or following a passion.

I’m 31 and have no desire whatsoever to be married or to procreate. Yet I’m constantly reminded that “the clock is ticking”. If you ask me, that’s probably one of the worst reasons to change the entire course of your life. Worse still, is when people tell me they’re thinking of having children because they need something more in life, they’re bored of their regular schedules or they need to stir up their relationship.

The more I travel, the more I realise that there are a thousand ways to live your life, but most people only choose one. The work – home – sleep schedule tends to breed boredom and an absence of purpose or meaning in life. And the only recourse society seems to suggest is to have a kid. But think deeper about it and you’ll find so many ways to get more out of life – work for the environment, fight for animal rights, teach someone a skill, learn a language, use your privileges to help create alternative livelihoods, travel with purpose, start a company to solve a pressing challenge, chase a forgotten dream, take some risks!

Also read: How Travelling Inspired an Indian Street Kid to Chase an Impossible Dream

People will criticise your choices no matter what.

If you’ve grown up in an Indian family, you’re all too familiar with the “log kya kahenge?” (what will people say?) line of thinking. It’s incredulous – and mildly funny – how so many of our life choices are made to appease what our friends and society at large think of us.

But perhaps you’ve heard the story of the farmer, his son and a donkey? No matter what the farmer did, people ridiculed him. And that’s true for everything we do in life. If you don’t get married, people will wonder what’s wrong with you. If you do, they’ll come to your wedding and criticize the food and the skin color of the bride and how much the groom earns. If you don’t have a kid soon enough, they’ll wonder what’s wrong with you. If you have three kids, they’ll laugh at you for procreating so much.

I’ve met many interesting people on my travels. Social entrepreneurs, naturalists, activists, poets, nuns, writers, musicians – and the one trait that’s common across all of them is that they don’t fear criticism. They don’t try to fit in.

Ultimately, we are the only ones who have to live with our choices. That could be a life with or without a legal partner, with or without kids. And it’ll be criticized by others anyway.

Also read: What Solo Travel Has Taught Me About the World – and Myself

The carbon footprint of having a kid is high but there’s an alternative.

It’s 2019 and we know that climate change is real. But the impact of our consumption choices never hit me as hard as when I went to volunteer on a remote island in Cuba. Once stunning corals looked dismal, uninhabited beaches were covered in algae and the seabed lay littered with plastic. According to the WWF Living Planet Report, wildlife and marine life populations on earth have declined significantly, over just two generations.

Luckily, there are some things we can still do as individuals: Choose not to create more humans on this overpopulated earth, eliminate meat and dairy from our diet (or atleast reduce them significantly) and reassess our transport, water and energy needs.

If you feel strong maternal instincts and the need for a kid in your life, consider that there are millions of little humans and animals who’ve already been born, who are looking to be adopted, who need a home and a whole lot of love. You could fulfill your desires, change someone’s life and help the planet. That would be truly selfless.

Also read: An Open Letter to Indian Parents: Let Your “Kids” Travel

Why do we follow society’s version of a “normal life” so seriously?

It’s almost like we’re a bag of potatoes destined for the same fate. Well, we are destined for the same fate ultimately, but that doesn’t mean our life journey needs to be a replica of everyone else’s. We don’t need to follow all the rules of adulthood. We don’t need to silence the child, dreamer, adventurer, rebel and freethinker within each of us. We don’t need to give up on our dreams. And we certainly don’t need to be told how to live.

It doesn’t matter whether you’re 16 or 60. Now is a good time to ask why you’re doing what you’re doing, and if this is what you want to keep doing. Get your finances and skills in order, revive those dormant dreams, tell that ticking clock to f*ck off and set yourself up for some adventure, whatever that means to you.

After all, we only have one life and we are all destined for the same fate, ultimately.

Inviting you to join my new Facebook group (women only):

Over the years, I have received messages and emails from many, many women struggling with their life choices and having no exclusive, safe, confidential space to discuss such dilemmas. I’ve just created what I hope will be such a space online, where adventurers, dreamers and rebels can connect with like-minded souls and form a support system. If that’s you, join the group here.

Has travelling shaped any of your major life choices?

Join my travel adventures virtually on Instagram, Facebook and Twitter.

Order a copy of my bestselling book, The Shooting Star.

How Travelling Changed My Perspective on Getting Married and Having Kids. published first on https://airriflelab.tumblr.com

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xiao-saseum · 6 years

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Oooh yes if I ever get the chance I’ll definitely try ice hockey! I used to watch matches when I was little so it’s a fun memory- and ahaha it’s a lil dangerous but if you have asdfg balance you’ll be good to go! I went to Italy on a school trip once so that’s when I got to snow board yeah! Ooh Iceland sounds beautiful, I bet all the flora too is especially lovely, it was actually really rainy today here but sometimes it feels cosy yknow? You would love it here I think in the autumn! (1)

(2) Fingers crossed you get some Luhan content creators when all his works are released, luckily a good few of my mutuals gif for Yixing and Luhan so my dash is usually set there! I loved lu’s little follow around documentary a good while back, he’s really such a sweetheart! I found Kpop I think two and a half years ago I believe? I happened upon Call me baby and that was that, my musical side couldn’t let it go - how about you? XSV💕

It’s been raining today here too, but that means that the snow has thawed and my garden is currently a complete swamp D: See, I think I’d love UK rain because from what I understand, if you have an umbrella outside, that’s enough. Here, umbrellas are a tell-tale sign of someone being a tourist. there is simply no point. The wind will swish the rain literally up your jacket, or leggings and destroy your umbrella as soon as you open it.

Haha, you can tell where we live just by the fact that we keep discussing the weather xD but my cousin is about to go to London to study so I think that maybe next autumn or spring I will go and visit her, so I can enjoy some cosy rain instead of this mess.

Oh I see, maybe I’ve just missed some content creating lufans on here. I think the biggest problem is that i tend to only follow blogs that pretty much exclusively post exo (12) or tvxq/jyj, so there are some blogs i don’t follow simply because they post too many other things. but once you unveil yourself, maybe you’ll be able to recommend me some :)

Oh, do you mean Hello Is That Luhan?? That was literally the best thing ever! We are forever blessed that he decided to film that! Can we get a part 2 please~~? I just really love to see him be casual with his friends and co-workers, because that’s when we see his silly, weird personality the best. He is a complete sweetheart ❤ BTW did you see that little clip from HBDC where he met RieHata? My goodness, he was so nervous. I sometimes worry that he’ll get an ulcer from all that anxiety. It’s actually really so amazing to me that even at this stage in his career where he is so well known and popular, he’d still get nervous to that extent. But it’s part of why I love him so much tbh ❤

Haha, if you got into kpop/EXO through CMB then it’s only natural that Yixing caught your eye :D I literally got into kpop as Kris was about to leave. I discovered EXO a few days before Overdose dropped, and then I casually started checking them out (kpop was so new to me then so i was checking out a number of different groups), and just as I realised how much I like them, Kris filed the lawsuit. I specifically remember all the drama and remember telling myself that I will never get that invested …… oh, the irony… now i’m invested in two most dramatic groups in all of kpop lol.

#wow my answers are getting long D: sorry about that #ask #Anonymous #XingmiSecretValentine2018

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