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"Did You Buy That From... Instagram?"
By: Aina I.
When the pandemic first hit back in March of 2020, everyone had to find ways to spend more time alone at home. Some of us decided to pick up a new hobby; whether that be reading, knitting, or roller skating, there was enough time to master anything. Because of this, we started to see more small fashion businesses pop up online on platforms such as Etsy, Instagram, and Depop. Let’s take a look at some that boomed in popularity over the years!
One of the first fashion businesses that increased significantly was the beaded accessory business. These store owners learned skillful beading techniques to create intricate, beautiful necklaces and other accessories to sell on their websites. Because these stores became so saturated online, larger retail stores such as Urban Outfitters recognized these styles of accessories as a trend in the industry and soon started to carry similar items.
Source: Fairybaeby on Instagram
Source: lola_tapioca_pearls on Instagram
Source: copyghost_ on Instagram
Another business came from the knitting community. Because knitted fashion items were very trendy during the pandemic, many decided to learn the skill to customize their very own piece to show off. Now, there are numerous stores on Etsy that specialize in creating knitted and crocheted tops, hats, and tote bags for their customers.
Source: CrochetBao on Etsy
Source: gracejoydesignco on Etsy
Source: BUNNYBOMBA on Etsy
Finally, we have the customization businesses. Along with knitted fashion pieces, tie-dyed clothing also was popular during the pandemic, and people saw a business opportunity in it. Hand-dyed sweat sets were huge on websites like Depop, and many store owners sold their hand-dyed sets as a “one-of-a-kind” item. Additionally, custom sneakers, custom nail sets, and tote bags were also popular on these platforms, driving an increase in sales for these talented artists.
Source: DYED BY AUDREY on Depop
Source: LaBellaMariposa on Depop
Source: Bago Buttons on Depop
Source: LittleNailsUS on Etsy
Have you found any small fashion businesses you love over the past two years? Let us know! And tune in next time to read all about K-pop’s impact on the fashion industry✨
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