#studios wave diversity on our faces and even preach some good messages but then they go and put their money where exactly?

[averagemartian]

I love blue beetle and its message and I wish more people had watched it and I understand that the lack of promotion both because of the strikes and because the studios don't give a shit has affected it negatively and the role that racism/xenophobia play in people's disinterest towards the characters in general BUT PLEASE let's also not forget about superhero fatigue

#i keep seeing people complain about the marvels and blue beetle flopping like: we finally got representation and people aren't showing up #and honestly have they considered that these movies (although valuable stories) are being made in part as a last ditch attempt at relevancy #marvel didn't make the Black Widow movie when it thought it had something to lose which ironically would've been a better statement than #those post-mortem crumbs they tossed at us with it #black adam shang chi blue beetle eternals and whatever else... people forget these studios need audience more than the audience needs them #they're not doing it cause representation suddenly matters (and I don't mean creators and especially not poc I mean the suits) #they're doing it cause they have something to gain and nothing to lose that they're aren't losing already (attention/public interest) #and above all else: money #so sure it's upsetting that one of my favorite superheroes is not getting the love he deserves but look at the market baby #we're fucking tired and these crumbs don't help and the political climate is a mess #studios wave diversity on our faces and even preach some good messages but then they go and put their money where exactly? #hm. #blue beetle #marvel #dceu