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willowistic22 · 3 years

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New jomike hc au!post college

I came up with this au in my head for awhile now some hc’s regarding this new au on a whim bcs i wanted to tell my friends abt it on a discord server. I thought it’s time it sees the light of day bcs i simply cannot keep it in me anymore. Also this is kind of inspired by the song Dorothea - Taylor Swift.

Everyone is graduating so que the sappy goodbyes as they’re all gonna be scattered not just all around the us but also all around the world

The couples made a truce whether to do long distance or they share the same dreams so they do it together

But mike and jojo didn’t make things work in the end so they broke up before graduation but still went to prom together

y’know those kinds of high school hearthache

Bcs Mike stayed in new york but jojo flew away (like england or sumn idk)

To some fancy elite school bcs he’s smart yknow

He wanted to from the start but he’s always been a bit torned bcs he knew from the start of the relationship mike was the one (call it stupid young love or whatever you want, i call it destiny:))

And mike never wanted to hold him down so he was the one that proposed the idea to him

For the most part it worked out

Jojo flew away to chase his dreams

Mike stayed and did the same thing

Both of them only kinda sorta moved on. Met new people but never fully stopped thinking abt the other. Wishing the other was by their side right now

And so they’ve gotten their degrees and gotten their dream jobs

Mike is a coder working in a video game company while jojo is in social media marketing after finishing business school (or whatever major required for that job field idk)

And they kinda hv their life together. Jojo living on his own in a studio apartment with a cat called Dorothea (see what i did there:)) money doesn’t concern him all that much bcs the job pays nicely and he’s good at handling his finances

Mike lives alongside with his brother ike in a nice apartment too. He manages to get a position that allows him to work flexibly at home yknow. He also has a new kitten he saved from the streets named Honey (bcs his fur is orange like honey) and since his older cat had died of old age

But mike lives with ike who also lives with hotshot. So he’s like always the third wheel. Even worse when ike and hotshot are hving the occasional double date with race and spot. Mike feels even more worse at those time

Decides to hide away in his room or go out with the excuse being work

And its even worse remembering he used to go on double dates with ike and hotshot when him and jojo were still a thing

So ike is like ‘yknow what? I hv enough of this shit’ and hv one good brother to brother talk

‘Dude. It’s been years already. How are you not over him?’

‘Bcs he’s jojo...’

‘Ok? So why don’t you call him?’

It’s not like mike has never thought of calling him. Very much possible. They still follow each other’s social media’s so if his old number had changed he cld always just ask from a simple dm since mike knows jojo is still active in his social media accs

But mike is like ‘i can’t. He cld be taken for all i know. Even if he weren’t, he seems to be doing fine on his own’

‘You can’t really get to know a person through instagram posts. Remember how you tried that the first time you wanted to ask him out? You thought he didn’t like guys and yet still went on a date with you anyways’

That was a real slap in the face type of sentence yknow so mike is working up a lot of courage and planned a lot on what he’s gonna do

He first wanted to message jojo. Seeing if it’s still okay to call and all. But he cldn’t figure out what to say so he procrastinated on that part

Ike got sick of it so he took the phone from mike and messaged ‘can we call? I miss you’

Mike was hovering in between i will murder you or thank you @ ike

Either way jojo texts back with his new number. It’s gonna add up on his usual phone bill but he thinks it’s worth it.

Ok so they talked for like soooo long

7?8?hours?

Basically the whole night for mike

It felt like high school all over again

They were just catching up with each other and talking abt absolute bullshit at the same time

Till they got to the point where they mentioned how they’re both single and the air kinda shifts

Deep down mike and jojo knows what this means

As far as jojo is concerned, mike was the one that messaged him that he misses him

It’s easy now for mike to word out come home without indirectly saying it out loud in case that’s not what jojo wants

Bcs after that catching up, he knows that as much as it’s a dream for jojo to work at a big well known fashion brand (he’s pretty fashionable lmao) and get free products that are usually hella expensive from the brand, he hates everyone he works with. Real snobs and ruthless when it comes to getting a higher position

The other things abt his new life is pretty interesting and he loves it. But he admits there’s always been something missing and mike so badly wants to be that something missing in jojo’s new life

So it comes out straight forward. Not like how mike had planned, but it works in the end. ‘Come home’

And jojo does exactly that. He agrees to come home for the weekend. He books a ticket to new york then back with only a carry on duffle bag filled with a few assortments of clothing and booked it out after telling dorothea he won’t be long.

He rushes to the airport bcs he kinda booked the flight that leaves for new york as soon as possible. Perhaps deep down jojo really does know what he’s been missing in his life?

He lands in new york on a friday night new york time

Mike tells him not to worry abt what he’s wearing bcs he just wants to meet jojo at a central park bench that has long became an important spot for them

Jojo insisted on meeting as soon as he lands which is tonight. So the whole time he’s in the cab, he’s like soooo shaky and nervous it kinda drove the cab driver anxious as well. Bcs like jojo’s not talking and didn’t like say anything abt why he��s going to central park this late at night and not to some fancy hotel as most travelers wld do when they first arrive at new york

The moment the cab stops, jojo basically threw him a wad of cash. Probably too much than the actual price of the ride but he just called out from the back of his shoulder saying it’s a huge tip. Secretly, he’s thanking the cab driver for not asking him why he’s in new york and why central park at this time. It’d most likely make him even more nervous

He’s running on the path. He doesn’t reach full speed bcs his duffle bag is weighing him down. He doesn’t even know why he’s going so fast. It’s not like mike has anything else planned

Picture jojo frantically looking around the area like he’s a lost little boy in the dark. Barely seeing anyone else in ten vicinity, so any figure out at this ungodly time rn cld only mean is mike.

But he’s growing worried bcs it doesn’t seem like he’s around

Until ofc ‘jojo!’

Jojo whips his head around and sees Mike walking up to the bench from a different direction

They didn’t really do anythign at the start. They just stared at each other while standing in the dark approximately 10 feet apart. Jojo waits for a sign from mike to do anything else, though mike was doing the same thing for jojo

Until mike decides to break the 1 minute long silence ‘jojo-‘

But he didn’t continue bcs jojo was already running up to him the moment his mouth moves and tackles him into the tightest hug ever

His duffle bag was dropped halfway from the run so there was no holding back. The hug very much pushed mike’s soul out of his figure as much as it did to his body

Thankfully, mike hugged back just as tight. If not, it was a sign for jojo that it wasn’t okay to go in for a hug just yet and he wld pull back really quick

In time, jojo did end up pulling back to look at mike’s face up close and whisper ‘i still love you’

Which is really out of nature for jojo bcs he’s never really known to be the risk taker between the two

And mike was so happy at that moment that he just pulls jojo in for a kiss.

And that folks, is how they got back together:)

So everyone has agreed that airplane food sucks ass (for the most part at least.

Jojo was forced to eat it on his plane back to new york but he didn’t like finish it

Probably bcs he was so nervous and it also didn’t look so appetizing

So after they’ve said their heartfelt ‘i still love you’s and etc mike took him back to his apartment after finding out he doesn’t hv a place to stay. He’d stay at his parents place but the de la guerra’s hv long moved out of new york. You can say the similarities between jojo and his parents are that they like to travel. They sold their house and ended up backpacking across the world to look for a place to retire inevitably. Last time he checked up on his mom, the old couple is driving to Netherlands.

So mike took him home and cooked him dinner. They hv the apartment all to themselves since hotshot and ike are out

Unknowingly, jojo had sat on honey’s favorite spot on the couch and earned a disapproving meow from the little cat

Not until mike had properly introduced them that honey started to be nicer to jojo. And so they eat dinne ron the couch and talked.

Mike admitted calling him has been on his mind for quite some time but was too scared to act up on it. And jojo said what he did just now was the most compulsive and adrenaline rush thing he’s ever done. The roles had reversed for the moment

But now they’re back where they’ve always belong. In each other’s grasp while looking out the balcony in the tiny living room to watch the sunrise and then getting surprised seeing ike and hotshot pile in the apartment

And so now they’re back. They make the most of the weekend to talk abt what they really want

Jojo wants to quit his old job. The firm is full of snobby and arrogant ppl

And it has him working almost 24/7. He doesn’t want that

Mike on the other hand wants to hv a period of his life where he’s traveling full time

So they took inspiration from ike and hotshot’s current plan : get a mini bus to convert it into a home

In conclusion jojo quits his job, moves back to new york along with his cat dorothea so he can live with mike to make that converted bus plan. After securing a proper job that let’s him work at home flexibly like mike’s, they get on with their plan and sets off to travel in their house on wheels with their two cats. They end up getting married ofc and lived happily ever after:)

Thank you and goodnight folks hsnsgsbssjshmshssmhs

#newsies #newsies headcanons #jomike #jomike newsies #jojo newsies #jojo de la guerra #mike newsies #tw animal death

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giireyes · 4 years

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hello hello hello, i’m mini from the 6ix ! im a plant based, broke af media student that gets into one too many bus accidents when eating oranges and it’s been a hot minute since i’ve joined an rp this big, so - bare with me. also bare with my shitty gifs since i make them all from scratch. this ended up being a new muse for me so - bare with that too. i’m asking for a lot ! i’m sORRY DKFJGHDFKJGHD

emilia mernes. cis-female. she/her. ／ angel giselle reyes just pulled up blasting nada by tainy, lauren jauregui & c. tangana — that song is so them ! you know, for a twenty three year old influencer/vocalist, i’ve heard they’re really -sarcastic, but that they make up for it by being so +humble. if i had to choose three things to describe them, i’d probably say karaoke nights with friends, watching the sunrise, and dancing in the middle of the street. here’s to hoping they don’t cause too much trouble !

BASICS !

Full Name: angel giselle reyes

Nickname(s): gigi, angie, gi

Age: 23

Height: 5′2 ft

Place of Birth: cordoba, argentina

Date of Birth: january 15th 1997

Zodiac sign: capricorn

Ethnicity: hispanic

Nationality: argentinian

Gender: cis female

Pronouns: she/her

Orientation: bisexual

Religion: agnostic

Tattoos: a black outlined heart tattoo behind her ear

Language(s) Spoken: broken english, spanish

Accent: spanish is her first language, so speaking in english she has an accent.

Family: francisco camilo herrera de luna ( half brother ! )

FAVOURITES !

Weather: summer

Colour: orange

Music: bad bunny, vincente fernandez, camilo sesto, celia cruz, jbalvin

Movies: the princess diaries

Sport: volleyball

Beverage: moscato, or rum

Food: alfajores

Animal: sloths

BIOGRAPHY !

*** . FIRST . tw : abandonment, alcohol, drugs

angel was born in cordoba - no not in spain, but in argentina ! her parents were two teens that weren’t ready for a child, so what did they do ? they gave her away, and they decided to call her angel because she was born in a church. her relatives found this a good thing, maybe it would give her some kind of spiritual help - and in some way, maybe it did ?

through the years, she was passed between relatives, living in different parts of cordoba, until she got into her pre-teens, hitting different parts of south america. at some point she was living in mexico with her tio - and then returned back to argentina, but in buenos aires to live with her paternal abuelito. it’s funny because she knows her relatives, but she never actually ended up having a relationship with her mom and dad. they just sent money, some clothes, but never bothered to call and text. bouncing between places distracted her, but of course it always felt like something was missing.

living in buenos aires, angel started going by gigi - it was a much less masculine name than her original name, and people have already been calling her angie. gigi just fit the cake !

hennyways, she started a youtube channel, posting dancing videos of herself, that eventually led to vine, that went to youtube ---- that eventually led to tiktok. that’s right, she’s a tiktok-er, and she got really famous for being so, not just in argentina, but all around latin america.

at 21, she joined a latin american tiktok group, where they’d post videos of themselves doing dumb isht - not just that, she started posting cover videos onto YouTube as well, so while she was famous on TikTok, she was earning notice for her vocal ability that she got recognized by sony music latin and w.k. entertainment. she was signed and asked to move to miami, florida. this was a step into the american market !!

now, her lito was COMPLETELY against it. he didn’t want her to be americanized. it sounded ridiculous to him since she barely spoke english, and everything she had was in argentina. except gigi had money in the bank - so what did she do ? have this big fight with her lito, and family. she’s ambitious and she’s gonna go whether anyone said yes or no.

because of this fight - her entire family ended up disowning her. literally, she left her home after the fight, and came back to all her stuff tossed on the street. whenever she tried to go to anyone in her family, they all shut the door on her. there was no turning back, and gigi really ... didn’t have a choice at that point. she knew she was never wanted, but it hurt to know it was a reality from those you made a home with.

from that point on, gigi doesn’t talk about her family.

she did go to miami. the first flight out with whatever she could stuff in a couple bags. gigi lived in miami for about a year, staying in the united states on a work visa - so yeah, she’s not a citizen. during her time in miami, she learned a bit more english - though her accent is still very much present and a lot of things are very surprising to her in comparison to back home.

so far she has released one song with ana mena and nio garcia called el chisme. gigi still works hard on all her social media accounts while working in the studio, and constantly networking with those in the same industry as herself - even outside of it !

she moved to LA just before she turned 22, deciding she wanted to know a different place. staying in a place for too long was never her thing, but her manager thinks it’s a good idea anyway.

PERSONALITY / WHO SHE IS !

what you’ll notice when first meeting gigi is that she always smiles - she has this thing about her where even if her life really does suck - some parts of it - she tries her ABSOLUTE best to be positive, and just giving off positive vibes. i mean of course if you piss her off, different story.

if you annoy her, she’s passive aggressive - not even that, she’ll just straight up tell you you’re being annoying or something. it’d take a lot for her not to like someone - actually i lied, if you give off a bad vibe, she’d give you a look, pretend to be nice and walk away DKFJHGJDKFGH

sarcastic brat. nuff said.

gigi isn’t really aware of her “fame” which is so funny. she’ll be out, and if there are people taking photos of her, she’d be very confused, telling them something like “guys im not famous, stop.” even tho ?? sis u r thriving what do u mean ????

she gets brain farts a lot - mainly because she thinks in spanish, and has to speak in english. catch her speaking in spanish randomly forgetting the other doesn’t understand. it’s just in her personality to forget sometimes, especially if she gets super excited.

clumsy ass bitch. NUFF SAID x 100. she is the type to be talking to someone, and then find herself crashing into a door, or almost walking into a busy street.

she’s your go to if you want spontaneous fun - not just partying, but even just to hang out. you’re bored ? gigi will take you to a painting class.

she’s clumsy, not stupid ! which a lot of ppl will confuse. especially in clubs, where people will try to take advantage of her, and gi will play dumb up until she’s the one playing the game on them. a devil in an angel’s costume to pit it plainly.

she has issues, like many people ! especially because of her family. it’s a sore spot, and the only way to really forget is when she’s out in the club at night - and well, you know, all the bad things come out to play during those times. she looks to alcohol and drugs to keep her sane sometimes, even when it shouldn’t. it’s not something she talks about either, and prefers it to stay as hidden as possible due to her image being the sweet girl kinda type.

i really hate that she falls in love 14987348957439 times a day. its cos she tries to see the best in people, and then gets hurt and DKFGHJFDKJGHDF GIRL NO, UR BETTER THAN THIS. it gets her into a lot of drama, i want to push her into a door.

her happy place is by the beach when it’s quiet with a bonfire and maybe strumming an acoustic guitar. that’s where she’d go to get away from everything.

she’s never seen snow, and doesn’t know if she’d like it. so that’s something.

gigi has a fear of seagulls. they’re demons with wings. prove her wrong. i dare you.

she doesn’t like being called by her real name - not even angie. only close friends call her angie since it’s more personal. her brand is gigi, therefore prefers to be called that.

if you call her anything besides that, she may actually just punch you - doesn’t matter if she’s small !!

THAT’S ALL FOR NOW FOLKS !

i’d add a connections part, but im a hoe for everything you got. let’s brainstorm together !

#excess:intro #helloo plot with me #i will give u all the angst and hurt #and fights #and all that #😇#ok imma go make more gifs and watch gentified until then dfjgkhdfkjgh #idk if i love or hate her yet

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helly-watermelonsmellinfellon · 4 years

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One thing I never got was how people(I’m thinking of specific ppl btw) spent years complaining about how businesses can’t advertise anymore. That no one uses [outdated method to draw in customers] anymore and that these places need to get with the times and such shit.

Then Flo from Progressive popped up and she was a hit! And other businesses began noticing how the general public reacted. So we got Jake from State Farm not too long after. And then came the booming business of social media and just how useful it is. And businesses got official Twitter accounts with media managers in charge of them.

Millennials working to draw in others their age and younger, because that’s where the new market is so many of these places. How to keep the brand alive plays heavily in the marketing and demographic you’re marketing to.

Wendy’s went viral for doing what no corporation would dare to do outright. Roast its own consumers. And it’s still a hit. We love it.

Yes, Extreme Capitalism sucks. Extreme Communism also sucks. We know that. We get it.

The annoying thing is these specific people I mentioned earlier, who went on and on about how advertising needed to improve and become more relevant today because the same tactics were boring, now whine about how these Twitter accounts are just trying to sell something with these newfangled methods they’re using.

Way to be a choosing beggar.

#ugh!

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ayediosmila-blog · 4 years

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hi everyone i’m mini, i’m excited to play my new muse with everyone! as always, i wrote way to much, welp. if you get through this you’re a champ!

(FEMALE. SHE/HER ) you know MILAGROS VENTURI, right? they’re TWENTY ONE and majoring in SCULPTURE/ARCHITECTURE? still nothing? well, they look exactly like BECKY G, so you can’t miss them. i’ve heard they’re really DEDICATED, but super MESSY too… it makes perfect sense that they’re a AQUARIUS. anyways, if you see them, tell them they left their PHONE in class and that i have it. ( mini, est, she/her, 23 )

Like this and i’ll im you to plot <3

⇢ STATS

FULL NAME: Milagros Antonia Rivera De Costa Venturi

PRONOUNCIATION: MEEEE-LAH-GROSS

NICKNAMES: millie, meels, mil, mila, shorty,

AGE: 21

D.O.B : January 25th 1998

HEIGHT: 5′0

OCCUPATION: barista

ZODIAC SIGN : Aquarius

SEXUALITY: bisexual

NATIONALITY: American

ETHNICITY: Mexican

BIRTHPLACE: oaxaca, mexico

CURRENT LOCATION: new york city, new york / seattle washington

LANGUAGE SPOKER: english, italian, portuguese, and spanish

⇢ ORIGINS

So milagros was actually born in oaxaca, mexico, but she was given up to her aunt who eventually gave her up to the officials.

mila was moved to different adoption agencies, and at two years old she ended up in one in mexico city where she met her parents.

It wasn’t long after until mila moved to the USA, ending up in new york with her new family.

Marco and Claudia Venturi were already parents to 6 boys - who were closer to being men at the point milagros showed up. One thing they didn’t have was a girl, and since they couldn’t get it the old fashioned way, they decided to just adopt instead. They had the means to do it anyway.

Marco Venturi is a retired politician, he’s had a very reputable career, and now since his retirement he works a lot with habitat for humanity and his ultimate goal is for inclusive spaces.

Claudia De Costa Venturi is a fashion designer with a known reputation in europe, her brand DCVenturi became popular in the american market as well

The family lived in New York, New York City most of the time, but both Marco and Claudia wanted their kids to see the world, so they travelled often, and it became easier since a lot of their kids were older, so the only ones that would go where the younger ones.

If you were to ask Milagros what she remembered from Mexico, it wouldn’t be much. Growing up she didn’t feel different from her siblings, and her parents never made her feel like she ever was either. her parents didnt even want milagros to forget where she was really from, so often they would go on trips with her to mexico, and decided to keep her original name.

⇢ BACKGROUND

to this day, milagros hates her long name, it’s super difficult to fill in on documents and it’s annoying when it comes to having fill out forms. She often goes by Mila, but Millie would be the second most nickname for her

she went to the best schools, often private where they had the uniforms, it was sort of a gossip girl situation with her growing up, except she was captain of the cheer team, and she was on other things like track team, prom committee, drama club, art club, music club. she was involved a lot because her parents put her in a lot of extracurriculars out of school too.

because her parents are influential, millie’s been on a couple papers, she loves to get dressed for night outs. fashion week is exciting for her, and she definitely sometimes got caught not in her best by random strangers.

Besides her parents, she’s had to deal with the lives of her brothers, and they’ve all come out successful whether it’s owning a restaurant, being some kind of YouTuber, or even an everyday teacher. not to mention it sucked being the youngest and a girl with so many older brothers.

the Venturi kids had everything at their disposal, and as you can see, millie’s only problem was figuring out what she wanted.

you’d think millie knew what she wanted, right? not at all. honestly for her a lot of what she was doing was bc her parents made her.

when millie turned 18, she decided she wanted to reconnect with her biological parents alone, and as much as it made her parents uncomfortable, they agree to let her go alone. So for a few months, she lived in Mexico, with her cousin because alone didnt meant alone alone lol

millie met her real parents, and that in itself was emotional. for the rest of her time in mexico she learned about the culture, the people, it was a big game changer for her.

she knew that she was different than her family, she saw it growing up, and there ofc were people who would tell her, in a way she went into a bit of an identity crisis.

⇢ POST-SECONDARY/PERSONALITY/NOW

She didn’t want to live in New York much anymore, kinda tired of a super busy city so she decided to go to somerset in seattle washington for sculpture and architecture.

her parents were surprised since millie could have gone to any school in the state, ivy league even.

even if she got into somerset a, she actually deferred for a year, so she’s only been at somerset for 2 years.

millie decided on sculpture and architecture because she lives the idea of designing buildings and homes. after uni she wants to go abroad and help construct homes for those who can barely afford it, or somehow work together with Habitat for Humanity.

in her free time she really likes doing pottery, often you can catch her at uni after hours in the labs doing something.

besides there, you can find her in a coffee shop nearby the university called Second Cup. it’s not like she needs money since her parents fought her to pay everything for her - mila just wanted to work, so she does as a barista and it’s really the only time she’s the most social. catch her doing some cute latte art with your drinks cos she’s bored.

mila fortunately lives alone but she’s barely there, so the living room is spotless but her work room, cos ofc she lives in a two bedroom but she lives alone, sdfkjsadk her work room is what she calls ‘an organized mess’ and it’s where she’ll have her supplies and models.

millie is very much go with the flow and down with everything when she’s not busy working or doing school stuff

she was very much involved in high school, and in uni she’s.. half involved? she’s a part of some clubs but not rlly, most of her time is spent in art labs or sketching in the library

she had a bit of a wild youth, and now she’s kind of chill but if you were to get her drunk, she’s a fun dumb, says really stupid stuff and laughs at everything. she kinda just wants to hug everyone.

ppl call her perfect cos she has money, knows how to do a lot of things and millie hates it bc she has her own insecurities too

sometimes she can get snarky, especially if you’re on her bad side. she loves to argue, and even when she knows she’s wrong, she’s right. no questions.

don’t hate her but she’s forgetful asf if it’s about everyday things.

her favourite holiday is winter, she loves ice skating, snow, hot chocolate, peppermint. catch her apartment already have a christmas tree up while some christmas lifetime movie is on tv lol

she’s pretty much a sweetheart unless you piss her off lolol she’d love to pick someone’s brain over a cup of coffee.

if you give her a reason to dress up she loves it, if she has no reason you can catch her in sweats, especially if it’s cold outside.

when it comes to relationships, they were always hard for her since she wasn’t sure if they liked her for her money, her status or to gain some connection to her family. she’s dated people who are both rich or poor, and so far she’s unimpressed with everyone lol

her friends are.. a lot bc she’s rlly not picky with who she’s friends with when she probably should.

⇢PLOT IDEAS/CONNECTIONS

neighbours!

met at a drunk and turn out to be in the same class

cousin!

childhood friend

exes good and bad

coworkers

could have met in the library,

study group/study buddy

maybe they met at some club

a connection where one is using the other

crush

fwb?

just

evERYTHING

but honestly i want all the plots!!

#ill be back after walking my dog #but here have this #im sorry it's long dfkjghdjgdf #somerintro

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lucyariablog · 7 years

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The Age of the Wisdom Worker Is (Still) Just Ahead

Almost 60 years ago, Peter Drucker coined the term “knowledge workers,” saying that a new generation of professionals and their productivity would become “the most valuable assets of a 21st-century institution, whether business or non-business.” Unlike the previous century’s most valuable assets – production equipment – this century’s assets would be human, he said. Institutions would value knowledge workers not for their ability to run equipment but for their ability to analyze information and apply their expertise.

Twelve years ago, in his book A Whole New Mind: Why Right-Brainers Will Rule the Future, Daniel Pink discussed the evolution of the age of the knowledge worker. He said tomorrow’s professionals would need to become adept at storytelling, a skill that requires “high concept” aptitudes. They would need “the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new … to stretch beyond the quotidian in pursuit of purpose and meaning.”

12 yrs ago, @DanielPink said ppl would need to become adept at #storytelling, requiring high concept aptitudes. Click To Tweet

That tomorrow has arrived. Today’s workplace needs storytellers. Meaning makers. Wisdom workers, they’re sometimes called. Here’s how a Huffington Post article describes the age of the wisdom worker:

A new class of worker is beginning to emerge and supersede the knowledge worker. This group is distinguished not only by their ability to think with reason, but also with creativity, intuition, and emotional intelligence. In short, they possess … wisdom, in a word, as the most esteemed human quality.

Are we there yet? Has this new class of worker rushed in to fill the need for wisdom? How about you – are you operating day in and day out at the level of wisdom worker?

HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research]

Most of us are still knowledge workers

Consider that we simply digitized our analog world. I think of it as faxing ourselves to the future. Even as we looked forward, we clung to soon-to-be-obsolete ways of thinking and talking. We dragged along our mindsets just as the first automobile owners dragged along their mindsets into the age of the “horseless carriage.” We spoke of web “sites” made up of “pages” containing links to “e-books” or “white papers.” We spoke of attracting “visitors” who would fill their shopping “carts” as they scrolled “below the fold.”

Now, semantics are not the issue. In fact, you can argue that this repurposing of language was inevitable. In 1960, media guru and professor Marshall McLuhan said,

When any new form comes into the foreground of things, we naturally look at it through the old stereos. We can’t help that. This is normal … We’re just trying to fit the old things into the new form, instead of asking what is the new form going to do to all the assumptions we had before.

The point is that today, decades into the internet revolution, many of us marketers still struggle to get out of the “old stereos” or perceptions of how to evolve our business strategies. While we have access to technology that enables potentially new ways for us to produce and distribute content, to disrupt old forms of advertising, to deliver new kinds of customer experiences, and to differentiate our brands in expanded marketplaces, many of us have not fully engaged with the question of how these new opportunities could transform what we do.

Most of us have not made the transition from knowledge worker to wisdom worker.

Most of us have not made the transition from knowledge worker to wisdom worker, says @Robert_Rose. Click To Tweet

Content is still mostly treated as a commodity

Why do I say most of us are not operating at the level of wisdom worker? Look at the content around you. The internet revolution has been realized at the expense of content’s value. Because of the ever-increasing ease with which content can be produced and distributed, businesses have viewed content as yet one more widget that can be made more efficient when measured by output.

When I talk with people in enterprises of all sizes, I hear it constantly. What’s called a “strategic editorial calendar” is just a bill of materials, a pile of things that need to be produced, a to-do list. Publishing dates are set not by any strategic consideration but simply based on when the piece of content will be finished. “When should we publish this?” The answer comes swiftly: “As soon as it’s finished. It’s already late on the assembly line.”

In other words, many businesspeople (unwise workers?) see technology as a means of commoditizing content.

Ironically, the success of almost any company today is at least partly determined by its ability to create memorable, satisfying, brand-differentiating experiences with content – experiences that can never result from a commodity mentality. No amount of artificial intelligence can make up for content that is unhelpful or uninteresting. As Pavan Arora, the director of content at IBM Watson, said at CMI’s Intelligent Content Conference, “Artificial intelligence may be the engine, but content is the fuel.”

#ArtificialIntelligence may be the engine, but content is the fuel, says @pavan_arora. #intelcontent Click To Tweet

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Marketers still overestimate what technology can do on its own

A 2017 study from the American Marketing Association concludes that marketers have less confidence now than they used to have in their ability to be customer-centric, to measure things, and to put the right team and operating model in place. At the same time, by and large they’re “extremely confident” in technology, envisioning that it will solve these challenges.

Marketers see opportunities to better quantify ROI & be customer-centric via @AMA_Marketing ‏study. Click To Tweet

Spoiler alert: It won’t. Technology is not wise.

If we are to evolve our businesses, we marketers and content practitioners must drive the strategy that creates the future, pulling the technology along with us with creativity, intuition, emotional intelligence. Wisdom.

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Strategic thinking is still undervalued

The perceived need for speed and production in marketing has put both strategy and the ability to create compelling content in jeopardy. One content practitioner – a wisdom worker in the making – came up to me at a workshop recently and told me that strategic thinking had cost him a job. He said,

The interviewers asked me how many pieces of content I could create for their marketing teams. They wanted to know how many white papers, articles, social posts, and other elements of content I could produce on a monthly basis. I told them that we would need to develop a strategy to determine the kind and amount of content we should be creating. The interviewing team said, ‘We don’t have time for that.’ All they wanted to know was how much I could create. I told them that I couldn’t tell them that until I understood or created the strategy. I didn’t get the job.

The perceived need for speed & production jeopardizes strategy & compelling content, says @Robert_Rose. Click To Tweet

In many businesses, thoughtful strategy is neglected in favor of mechanical execution. While businesses may be hedging their bets by investing in content technology, they are doing it at a fever pitch, chasing efficiency alone, without realizing they are simply mining sand.

If content is to be gold, businesses must invest in new alchemists. Wisdom workers.

If #content is gold, businesses must invest in new alchemists. Wisdom workers, says @Robert_Rose. #intelcontent Click To Tweet

Wisdom. The power of discernment. The ability to create meaning from information. The ability to tell stories. The ability to synthesize new solutions. Those are things that require strategic thinking. Those are things companies must hire for if they want to innovate and thrive.

To be clear, this doesn’t mean we should all become generalists, jacks and jills of all trades and masters of none. Rather, we need to bring a combination of strengths and talents to invent new experiences for customers.

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Opportunity still awaits

Instead of bemoaning the absence of tools, education, budget, and resources we wish we had, we need to ask ourselves, if we had everything we could ask for to do our jobs, what kinds of customer experiences would we create with our content – experiences that no one has dreamed?

That’s the opportunity awaiting the wisdom workers. It’s just up ahead, around the corner. Will you step up to greet it?

Hear from Robert as he hosts a pre-conference workshop on Sept. 5 before the main conference at Content Marketing World. He’ll be talking about how to reboot your content marketing to build a scaleable marketing strategy. Register today and save $100 using code BLOG100.

The ICC 2018 call for speakers is now open! We’re looking for seasoned professionals who are not only experienced in the field of intelligent content, but who are also top-notch storytellers and speakers. If this is you, we want to hear from you.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post The Age of the Wisdom Worker Is (Still) Just Ahead appeared first on Content Marketing Institute.

from http://contentmarketinginstitute.com/2017/07/age-wisdom-worker-ahead/

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