#you can tag your stream with like ‘games’ or ‘entertainment’… but viewers can’t search those tags in any meaningful way
Note
your trademark is that you are the only real tumblr user who streams on Live! (I have tuned in a couple times)
And the only reason I started streaming on Live at all was so I could have an informed opinion about how Live sucks! Spoiler: it sucks super bad in lots of really stupid ways. I’m friends with a few streamers including one who makes her whole-ass income with game streaming (on not-stupid platforms) so I have some idea of what features are in fact stupidly done. no wonder it didn’t gain traction or help tumblr make revenue. 🙄
#srsly tho… you can’t see the full title of a stream without clicking into the stream#you can tag your stream with like ‘games’ or ‘entertainment’… but viewers can’t search those tags in any meaningful way#want to see everyone currently Live playing video games? lol get fucked#and like… much love to my fellow stoners but how many people actually want to watch someone do bong rips???#and the thing that pissed me off the most… censored chat.#I mean they straight up will not let you send a message with a swear in it#I tried to call a character in a show I was watching bitchy once…just refused to send that chat at all#I had to say ‘witchy but with a B’ like I am fucking 11 years old#all those scantily clad camgirl icons? two steps short of catfishing#you click in and they are barely recognizable as the same person#but at least they aren’t shaking their cleavage at the camera like their icon implies I guess#viewer counts only go up never down so you have no idea if viewers have left or not#you can only earn the ‘XP’ to level up on mobile#god the whole thing is SUCH a stupid clusterfuck
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Copycat
Fandom: Phandom (Dan and Phil)
Pairings: ... Take a guess
Summary: Dan and Phil have never been Dan and Phil and if it were up to Phil, things would stay that way. Things might of even stayed that way if Phil hadn’t trashed Dan in a livestream.
Author’s note: This has been in my docs forever as well. I don’t in any way see this as a reflection of reality and is super ooc at first, Let me know how it’s liked. Also if this seems like odd timing or anything, I posted this a bit ago, and privated it along with deleting quite a few other posts of mine, and now I’m just unpivating the post again. It was quite the journey
Chapter 1
Phil's POV
“Karen521 asked what socks am I wearing. I won't actually show you because it'd be too hard to show you but one has some colorful geometric shape things on it and the other has polar bears so they’re pretty fun.” Phil kept reading questions in the blur of people chatting in the livestream.
He never really preferred live streams but knew his viewers loved it. Phil didn't enjoy the spontaneity and the lack of preparation involved with livestreams. Scripts and actions were not an option in real time and it was hard trying to keep people entertained for that long. It was almost impossible to think that anyone's everyday life could be that fascinating. But the people liked interacting with Phil and he was nothing if not a people-pleaser.
“LesterLover48 asks if I plan to make a Phil vs. Friends Games video soon. Not currently. I'd have to ask someone to come on my channel for that and I don't know if anyone's available. I usually just do those randomly. That’s probably why I don't have that many,” Phil said with a small chuckle at the end, still mindlessly reading aloud comments.
“Someone says ‘I can't wait till you make another video’. AmazingAmandy says ‘go outside and make some more friends Phil’. Ha! Thanks, I could use some more sun. ShipperQueen29 says to ask danisnotonfire.” Phil froze after the last comment.
Crap this is going to open up the floodgates, isn't it?
Yep. Now everyone was focused on danisnotonfire. Phil hates danisnotonfire.
Phil wasn't quick to hatred but the younger man had become a nuisance ever since he started YouTube. At first, when Phil took notice of the kid it had been flattering if not cute. Dan was obviously new to making videos and it looked like he was trying to imitate Phil like a little kid would with their older sibling. Now it wasn't so cute.
Phil couldn't exactly say Dan was imitating him completely. No, over time the teen had found his identity and took a much more of a pessimist and crude tone than anything Phil would do. That seemed to be where their differences ended. They both did story videos, both had the same haircuts, and both had the same bedspread even if the colors were different. Wheat the younger youtuber had done infuriated Phil. It felt like someone had taken every aspect of his life just to morph it and call it their own.
It bugged Phil a lot. He had to put up with similar crap from other YouTubers whenever he made a tag but somehow what danisnotonfire went farther. It wasn't just one idea or a couple of videos. It was a perversion of everything Phil ever did.
The other problem came with their fandoms. While Phil and Dan had never met, their similarities led their fans to believe that they were meant for each other. With the slightest mention of Dan, they became sharks attacking any sign of a ship. Progressively this ended up fueling Phil's resentment towards the other. It got to the point where the very mention of the other annoyed Phil.
And now the comment section was full of ship comments.
Great.
Phil seeing the comments tried to change the topic. He began rambling off about different things going on his life but no one seemed to get sidetracked from the danisnotonfire topic.
“So what else has been going on lately? I'm thinking about visiting my mum soon.” Phil finally takes a glance down at the comments.
“You should visit Dan ;)”
I am so done.
“Look, not to be rude, but honestly can we get off the Dan topic? I've never even met him and don't watch his channel.” Phil felt defeated.
“Why don't you watch your bf?” Phil read aloud. And then he snapped.
“Oh my god, because I don't like Dan! His content isn't that original and he basically has the same branding as me but more gloomy and depressing. I don't see the charm in it and I'm tired of everyone asking about a guy I don't even know.” Phil was a bit stunned that he responded like that. He hoped that he didn't say anything too offensive, especially considering that he meant everything he said.
He noticed some had dropped out of the stream but there were no comments about Dan as the stream continued on.
Phil would count that as a win.
Dan's POV
From Tyler:
“Did you see the video?”
To Tyler:
“Um… what video?”
From Tyler:
“Omg ok there's a Phil video right now about you”
“Give me the word and I'll come down and cut a bitch”
To Tyler:
“lol I don't think that'll be necessary. I'll watch the video weirdo”
From Tyler:
“I mean it! I'll cut a bitch!”
Dan chuckled to himself. He loved Tyler. Platonically, of course, but he was definitely one of Dan's best friends. Having that been said he was a bit dramatic and Dan was sure there was nothing to be worried about as he searched for a video involving AmazingPhil and himself.
“PHIL HATES DAN?!?!?”
It’s a good guess that's the video he's meant to be watching. Dan thought nothing of the title, assuming it was clickbait by overzealous fans.
And then he watched it. He physically flinched watching as Phil threw his insecurities out for the world.
To Tyler:
“Hey. I watched it...”
From Tyler:
“Who am I cutting? I'll cut them all”
To Tyler:
“No, no need for that”
From Tyler:
“Srsly say the word and I'll do it”
To Tyler:
“Down boy. It’s just you don't think he’s right do you?”
“That I'm just depressing and unoriginal?”
Please say no...
From Tyler:
“The only true words in that video are that he doesn't know you. You are wonderful!”
To Tyler:
“If you say so. Thanks for letting me know but please don't do or say anything. I know you live in America but I expect no cutting people with knives or anything else”
From Tyler:
“Fine but if you need anything I'm here ok?”
To Tyler:
“I know. Thanks Tyler”
From Tyler:
“Sure thing
Yeah Dan loved Tyler. Too bad he lived in America. So Dan was alone.
I'm pathetic. Why should I even care about this? And– shit!
Dan looked at the comments on the video and it was mayhem. It was like someone put two fandoms at war and the neutral side was scrambling. He saw his own fans start to slash into Phil's character and Phil's fans not only defend Phil but also start to point out more flaws of Dan's.
It didn't help that as he continued reading the comment section, Dan only felt worse about himself. He watched as more and more people spoke about how they thought of Dan and he simply couldn't find enough good comments to outweigh how the bad ones felt.
It was ugly and it was hurtful.
And it felt true.
That was something Dan hated about himself, but the more he read the comments, the more he felt like they were true. He knew that deep down what they said shouldn’t matter, that they were wrong but even things said in anger had some ring of truth to it. Whatever that truth was, Dan just wanted it all to stop.
Endnote: I hope that was enjoyable. Also I realize that things might seem a bit ooc. It just because it’s a story and eventual character development.
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What Facebook Watch Will Mean for Marketers
It was only a matter of time.
Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game.
What is Facebook Watch, and what does it mean for you your marketing strategy?
What is Facebook Watch?
Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Videos range from mini documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There is a set group of publishers at launch, but the company plans to open it up to more creators soon.
How will Facebook Watch make money?
Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%.
Facebook Watch is the company’s entrée into episodic streaming video. (Image Source)
What makes Facebook Watch different from other streaming services?
The streaming video space is undeniably crowded, so Facebook had to find a way to make Facebook Watch stand out. There are three main ways Facebook Watch is different, all of which bode well for its staying power.
Original video content, which can be viewed through a new tab called “Watch,” is exclusive to Facebook Watch and can’t be seen anywhere else (with the exception of the live content available through deals like the one with Major League Baseball).
Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. All they have to do is be logged in to their Facebook account.
Finally, and perhaps most importantly, Facebook Watch is hyper-personalized in a way no streaming platform has been before.
The New “Social Viewing” Trend
Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends.
Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like “Most Talked About,” “What’s Making People Laugh,” and “Shows Your Friends Are Watching.”
Subscribing to a show instantly connects Facebook users with fellow fans through show-linked Groups.
During a show, Facebook users get access to a live comment section where they can chat with other viewers and friends in real-time.
All these features indicate a strong focus on social viewing. While the social viewing trend is new, we have seen it before.
For example, in April of this year, Tumblr launched its video chat service Cabana. The app functions like a Tumblr/FaceTime hybrid, where users can watch their friends’ reactions in real time as they all watch a video together.
Tumblr’s Cabana app brings friends together to watch and react to videos in real time. (Image Source)
Social viewing veteran YouTube has been making some changes, too. Also in August, YouTube added in-app chat to its Android and iOS apps. Previously, users could only share videos out to other apps, such as Twitter or text message, but now conversations can also happen natively within YouTube. The interface is similar to Google Hangouts and appears to be YouTube’s answer to the messaging functionality offered by Instagram and Snapchat.
YouTube has recently launched in-app chat, keeping users chatting natively with their friends. (Image Source)
When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it?
What Facebook Watch means for marketers
Facebook has 1.32 billion users who check in on a daily basis. For anyone who’s wondering, their monthly active users just hit 2 billion.
Either number means Watch is a major initiative at Facebook that marketers should not ignore. Facebook plans to integrate Watch episodes into the News Feed, and the company has a track record of using the News Feed to drive new features to success.
Here are four ways Facebook Watch will change the game for marketers.
1. Ad break ads will likely become more important for Facebook advertisers
In an increasingly internet-marketing-savvy world, people are getting better at tuning ads out. Just last year, Google gave up on its right sidebar ads and removed them.
Fortunately for advertisers, Facebook Watch promises great things. There’s a lot of noise in a Facebook user’s News Feed, so it’s not always easy for your ad to grab attention. But with video, you have a captive audience who is stuck watching your ad. They can’t simply scroll down their feed to get away from it.
Longer videos will only increase the effectiveness of ad break mid roll ads. And if Facebook adds social engagement functionality within the ads themselves, such as reactions and sharing, they’ll perform even better.
Traditional television has been on a downward trend for years. Facebook Watch will only accelerate the ongoing shift of ad dollars from TV to digital and mobile.
2. Facebook Watch gives influencers and social creators a powerful new channel
As promising as the ad breaks are, it’s notable that Facebook Watch publishers can opt out of them entirely. Instead, they can make money through product placement, as long as they tag the sponsor for transparency. One can imagine the implications this has for budding videographers, actors, singers, and documentarians who hope to fund their growth via influencer partnerships.
The rise of the influencer owes much of its success in large part to YouTube. But Facebook Watch could prove to be even more fruitful for influencers.
For instance, Facebook Watch will open up new viewing patterns that are less search-oriented than YouTube. Users who watch or subscribe to programs will see those appear in their News Feed along with the other daily updates from friends, rather than having to go to YouTube to check for the latest uploads. This gives influencers a huge opportunity to increase engagement through video, as fan affinity with influencers will become even more important.
3. Facebook Live may become even more important for brands.
Facebook Live, along with Instagram Live, has been gaining popularity with brands ever since it came out two years ago.
Facebook Live allows brands to humanize themselves and connect with fans in real-time. The live shows and events on Facebook Watch will do the same.
It’s inevitable that one day Facebook will let brands join in on the fun as Facebook opens up Facebook Watch to more publishers. (Those who are interested can apply via this page on Facebook help.) Brands can start practicing now by focusing on Facebook Live.
What resonates with your fans? Do they prefer a structured video format, or something more casual? How often do they want to watch? Daily shows in particular could be a goldmine for brands. The frequency keeps users coming back, ensuring a lucrative return for product placement or ad breaks. That consistent association with their favorite show could make consumers fall in love with your brand.
4. Ultimately, Facebook Watch changes the game for video content marketers
Facebook heavily emphasized the community aspect of Facebook Watch in their official announcement:
“Watching video on Facebook has the incredible power to connect people, spark conversation and foster community,” said Daniel Danker, Facebook’s product director. “On Facebook, videos are discovered through friends and bring communities together.”
Three of the four bullet points in the release mentioned connection and bringing people together. Even the few seed shows Facebook funded are touted as “community-oriented” video series.
It makes sense: The sense of community is what led people to fall in love with the platform in the first place.
Because of this, Facebook Watch will likely see much higher sharing and social engagement than other platforms.
The current list of Facebook Watch programming focuses on reality shows, mini-documentaries, and sports coverage – aligning it more with YouTube than the heavy dramas and comedies of other streaming networks. But while YouTube optimized for how-to and short-form content, Facebook Watch will likely expand opportunities to longer-form videos as well as pure entertainment and more passively consumed content.
Video content marketers should start planning now for how they can create content that fits into those categories and fosters real-time community discussion. Perhaps for the first time, content should be created with the platform in mind first and foremost. Successful videos on Facebook Watch will encourage and facilitate real-time conversations.
Facebook Watch: An Exciting Moment for Marketers
So far, everything about Facebook Watch looks good for marketers. The people on the paid team will enjoy seeing more eyeballs on their ads, and the organic folks will get more “authentic” opportunities to align themselves with influencers. More and more, brands are trying to be seen as friends, not corporations. Facebook Watch will let them do just that.
About the Author: Michael Quoc is the founder and CEO of Dealspotr, an open social platform connecting emerging brands, lifestyle influencers, and trend-seeking shoppers in exciting new ways. He was previously the Director of Product Management for Yahoo’s media lab, where he spearheaded the launch of several innovative services in the live video and mobile social networking areas. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc.
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What Facebook Watch Will Mean for Marketers
It was only a matter of time.
Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game.
What is Facebook Watch, and what does it mean for you your marketing strategy?
What is Facebook Watch?
Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Videos range from mini documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There is a set group of publishers at launch, but the company plans to open it up to more creators soon.
How will Facebook Watch make money?
Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%.
Facebook Watch is the company’s entrée into episodic streaming video. (Image Source)
What makes Facebook Watch different from other streaming services?
The streaming video space is undeniably crowded, so Facebook had to find a way to make Facebook Watch stand out. There are three main ways Facebook Watch is different, all of which bode well for its staying power.
Original video content, which can be viewed through a new tab called “Watch,” is exclusive to Facebook Watch and can’t be seen anywhere else (with the exception of the live content available through deals like the one with Major League Baseball).
Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. All they have to do is be logged in to their Facebook account.
Finally, and perhaps most importantly, Facebook Watch is hyper-personalized in a way no streaming platform has been before.
The New “Social Viewing” Trend
Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends.
Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like “Most Talked About,” “What’s Making People Laugh,” and “Shows Your Friends Are Watching.”
Subscribing to a show instantly connects Facebook users with fellow fans through show-linked Groups.
During a show, Facebook users get access to a live comment section where they can chat with other viewers and friends in real-time.
All these features indicate a strong focus on social viewing. While the social viewing trend is new, we have seen it before.
For example, in April of this year, Tumblr launched its video chat service Cabana. The app functions like a Tumblr/FaceTime hybrid, where users can watch their friends’ reactions in real time as they all watch a video together.
Tumblr’s Cabana app brings friends together to watch and react to videos in real time. (Image Source)
Social viewing veteran YouTube has been making some changes, too. Also in August, YouTube added in-app chat to its Android and iOS apps. Previously, users could only share videos out to other apps, such as Twitter or text message, but now conversations can also happen natively within YouTube. The interface is similar to Google Hangouts and appears to be YouTube’s answer to the messaging functionality offered by Instagram and Snapchat.
YouTube has recently launched in-app chat, keeping users chatting natively with their friends. (Image Source)
When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it?
What Facebook Watch means for marketers
Facebook has 1.32 billion users who check in on a daily basis. For anyone who’s wondering, their monthly active users just hit 2 billion.
Either number means Watch is a major initiative at Facebook that marketers should not ignore. Facebook plans to integrate Watch episodes into the News Feed, and the company has a track record of using the News Feed to drive new features to success.
Here are four ways Facebook Watch will change the game for marketers.
1. Ad break ads will likely become more important for Facebook advertisers
In an increasingly internet-marketing-savvy world, people are getting better at tuning ads out. Just last year, Google gave up on its right sidebar ads and removed them.
Fortunately for advertisers, Facebook Watch promises great things. There’s a lot of noise in a Facebook user’s News Feed, so it’s not always easy for your ad to grab attention. But with video, you have a captive audience who is stuck watching your ad. They can’t simply scroll down their feed to get away from it.
Longer videos will only increase the effectiveness of ad break mid roll ads. And if Facebook adds social engagement functionality within the ads themselves, such as reactions and sharing, they’ll perform even better.
Traditional television has been on a downward trend for years. Facebook Watch will only accelerate the ongoing shift of ad dollars from TV to digital and mobile.
2. Facebook Watch gives influencers and social creators a powerful new channel
As promising as the ad breaks are, it’s notable that Facebook Watch publishers can opt out of them entirely. Instead, they can make money through product placement, as long as they tag the sponsor for transparency. One can imagine the implications this has for budding videographers, actors, singers, and documentarians who hope to fund their growth via influencer partnerships.
The rise of the influencer owes much of its success in large part to YouTube. But Facebook Watch could prove to be even more fruitful for influencers.
For instance, Facebook Watch will open up new viewing patterns that are less search-oriented than YouTube. Users who watch or subscribe to programs will see those appear in their News Feed along with the other daily updates from friends, rather than having to go to YouTube to check for the latest uploads. This gives influencers a huge opportunity to increase engagement through video, as fan affinity with influencers will become even more important.
3. Facebook Live may become even more important for brands.
Facebook Live, along with Instagram Live, has been gaining popularity with brands ever since it came out two years ago.
Facebook Live allows brands to humanize themselves and connect with fans in real-time. The live shows and events on Facebook Watch will do the same.
It’s inevitable that one day Facebook will let brands join in on the fun as Facebook opens up Facebook Watch to more publishers. (Those who are interested can apply via this page on Facebook help.) Brands can start practicing now by focusing on Facebook Live.
What resonates with your fans? Do they prefer a structured video format, or something more casual? How often do they want to watch? Daily shows in particular could be a goldmine for brands. The frequency keeps users coming back, ensuring a lucrative return for product placement or ad breaks. That consistent association with their favorite show could make consumers fall in love with your brand.
4. Ultimately, Facebook Watch changes the game for video content marketers
Facebook heavily emphasized the community aspect of Facebook Watch in their official announcement:
“Watching video on Facebook has the incredible power to connect people, spark conversation and foster community,” said Daniel Danker, Facebook’s product director. “On Facebook, videos are discovered through friends and bring communities together.”
Three of the four bullet points in the release mentioned connection and bringing people together. Even the few seed shows Facebook funded are touted as “community-oriented” video series.
It makes sense: The sense of community is what led people to fall in love with the platform in the first place.
Because of this, Facebook Watch will likely see much higher sharing and social engagement than other platforms.
The current list of Facebook Watch programming focuses on reality shows, mini-documentaries, and sports coverage – aligning it more with YouTube than the heavy dramas and comedies of other streaming networks. But while YouTube optimized for how-to and short-form content, Facebook Watch will likely expand opportunities to longer-form videos as well as pure entertainment and more passively consumed content.
Video content marketers should start planning now for how they can create content that fits into those categories and fosters real-time community discussion. Perhaps for the first time, content should be created with the platform in mind first and foremost. Successful videos on Facebook Watch will encourage and facilitate real-time conversations.
Facebook Watch: An Exciting Moment for Marketers
So far, everything about Facebook Watch looks good for marketers. The people on the paid team will enjoy seeing more eyeballs on their ads, and the organic folks will get more “authentic” opportunities to align themselves with influencers. More and more, brands are trying to be seen as friends, not corporations. Facebook Watch will let them do just that.
About the Author: Michael Quoc is the founder and CEO of Dealspotr, an open social platform connecting emerging brands, lifestyle influencers, and trend-seeking shoppers in exciting new ways. He was previously the Director of Product Management for Yahoo’s media lab, where he spearheaded the launch of several innovative services in the live video and mobile social networking areas. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc.
0 notes
Text
What Facebook Watch Will Mean for Marketers
It was only a matter of time.
Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game.
What is Facebook Watch, and what does it mean for you your marketing strategy?
What is Facebook Watch?
Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Videos range from mini documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There is a set group of publishers at launch, but the company plans to open it up to more creators soon.
How will Facebook Watch make money?
Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%.
Facebook Watch is the company’s entrée into episodic streaming video. (Image Source)
What makes Facebook Watch different from other streaming services?
The streaming video space is undeniably crowded, so Facebook had to find a way to make Facebook Watch stand out. There are three main ways Facebook Watch is different, all of which bode well for its staying power.
Original video content, which can be viewed through a new tab called “Watch,” is exclusive to Facebook Watch and can’t be seen anywhere else (with the exception of the live content available through deals like the one with Major League Baseball).
Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. All they have to do is be logged in to their Facebook account.
Finally, and perhaps most importantly, Facebook Watch is hyper-personalized in a way no streaming platform has been before.
The New “Social Viewing” Trend
Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends.
Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like “Most Talked About,” “What’s Making People Laugh,” and “Shows Your Friends Are Watching.”
Subscribing to a show instantly connects Facebook users with fellow fans through show-linked Groups.
During a show, Facebook users get access to a live comment section where they can chat with other viewers and friends in real-time.
All these features indicate a strong focus on social viewing. While the social viewing trend is new, we have seen it before.
For example, in April of this year, Tumblr launched its video chat service Cabana. The app functions like a Tumblr/FaceTime hybrid, where users can watch their friends’ reactions in real time as they all watch a video together.
Tumblr’s Cabana app brings friends together to watch and react to videos in real time. (Image Source)
Social viewing veteran YouTube has been making some changes, too. Also in August, YouTube added in-app chat to its Android and iOS apps. Previously, users could only share videos out to other apps, such as Twitter or text message, but now conversations can also happen natively within YouTube. The interface is similar to Google Hangouts and appears to be YouTube’s answer to the messaging functionality offered by Instagram and Snapchat.
(Image Source)
When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it?
What Facebook Watch means for marketers
Facebook has 1.32 billion users who check in on a daily basis. For anyone who’s wondering, their monthly active users just hit 2 billion.
Either number means Watch is a major initiative at Facebook that marketers should not ignore. Facebook plans to integrate Watch episodes into the News Feed, and the company has a track record of using the News Feed to drive new features to success.
Here are four ways Facebook Watch will change the game for marketers.
1. Ad break ads will likely become more important for Facebook advertisers
In an increasingly internet-marketing-savvy world, people are getting better at tuning ads out. Just last year, Google gave up on its right sidebar ads and removed them.
Fortunately for advertisers, Facebook Watch promises great things. There’s a lot of noise in a Facebook user’s News Feed, so it’s not always easy for your ad to grab attention. But with video, you have a captive audience who is stuck watching your ad. They can’t simply scroll down their feed to get away from it.
Longer videos will only increase the effectiveness of ad break mid roll ads. And if Facebook adds social engagement functionality within the ads themselves, such as reactions and sharing, they’ll perform even better.
Traditional television has been on a downward trend for years. Facebook Watch will only accelerate the ongoing shift of ad dollars from TV to digital and mobile.
2. Facebook Watch gives influencers and social creators a powerful new channel
As promising as the ad breaks are, it’s notable that Facebook Watch publishers can opt out of them entirely. Instead, they can make money through product placement, as long as they tag the sponsor for transparency. One can imagine the implications this has for budding videographers, actors, singers, and documentarians who hope to fund their growth via influencer partnerships.
The rise of the influencer owes much of its success in large part to YouTube. But Facebook Watch could prove to be even more fruitful for influencers.
For instance, Facebook Watch will open up new viewing patterns which are less search-oriented than YouTube. Users who watch or subscribe to programs will see those appear in their News Feed along with the other daily updates from friends, rather than having to go to YouTube to check for the latest uploads. This gives influencers a huge opportunity to increase engagement through video, as fan affinity with influencers will become even more important.
3. Facebook Live may become even more important for brands.
Facebook Live, along with Instagram Live, has been gaining popularity with brands ever since it came out two years ago.
Facebook Live allows brands to humanize themselves and connect with fans in real-time. The live shows and events on Facebook Watch will do the same.
It’s inevitable that one day Facebook will let brands join in on the fun as Facebook opens up Facebook Watch to more publishers. (Those who are interested can apply via this page on Facebook help.) Brands can start practicing now by focusing on Facebook Live.
What resonates with your fans? Do they prefer a structured video format, or something more casual? How often do they want to watch? Daily shows in particular could be a goldmine for brands. The frequency keeps users coming back, ensuring a lucrative return for product placement or ad breaks. That consistent association with their favorite show could make consumers fall in love with your brand.
4. Ultimately, Facebook Watch changes the game for video content marketers
Facebook heavily emphasized the community aspect of Facebook Watch in their official announcement:
“Watching video on Facebook has the incredible power to connect people, spark conversation and foster community,” said Daniel Danker, Facebook’s product director. “On Facebook, videos are discovered through friends and bring communities together.”
Three of the four bullet points in the release mentioned connection and bringing people together. Even the few seed shows Facebook funded are touted as “community-oriented” video series.
It makes sense: The sense of community is what led people to fall in love with the platform in the first place.
Because of this, Facebook Watch will likely see much higher sharing and social engagement than other platforms.
The current list of Facebook Watch programming focuses on reality shows, mini-documentaries, and sports coverage – aligning it more with YouTube than the heavy dramas and comedies of other streaming networks. But while YouTube optimized for how-to and short-form content, Facebook Watch will likely expand opportunities to longer-form videos as well as pure entertainment and more passively consumed content.
Video content marketers should start planning now for how they can create content that fits into those categories and fosters real-time community discussion. Perhaps for the first time, content should be created with the platform in mind first and foremost. Successful videos on Facebook Watch will encourage and facilitate real-time conversations.
Facebook Watch: An Exciting Moment for Marketers
So far, everything about Facebook Watch looks good for marketers. The people on the paid team will enjoy seeing more eyeballs on their ads, and the organic folks will get more “authentic” opportunities to align themselves with influencers. More and more, brands are trying to be seen as friends, not corporations. Facebook Watch will let them do just that.
About the Author: Michael Quoc is the founder and CEO of Dealspotr, an open social platform connecting emerging brands, lifestyle influencers, and trend-seeking shoppers in exciting new ways. He was previously the Director of Product Management for Yahoo’s media lab, where he spearheaded the launch of several innovative services in the live video and mobile social networking areas. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc.
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What Facebook Watch Will Mean for Marketers
It was only a matter of time.
Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game.
What is Facebook Watch, and what does it mean for you your marketing strategy?
What is Facebook Watch?
Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Videos range from mini documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There is a set group of publishers at launch, but the company plans to open it up to more creators soon.
How will Facebook Watch make money?
Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%.
Facebook Watch is the company’s entrée into episodic streaming video. (Image Source)
What makes Facebook Watch different from other streaming services?
The streaming video space is undeniably crowded, so Facebook had to find a way to make Facebook Watch stand out. There are three main ways Facebook Watch is different, all of which bode well for its staying power.
Original video content, which can be viewed through a new tab called “Watch,” is exclusive to Facebook Watch and can’t be seen anywhere else (with the exception of the live content available through deals like the one with Major League Baseball).
Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. All they have to do is be logged in to their Facebook account.
Finally, and perhaps most importantly, Facebook Watch is hyper-personalized in a way no streaming platform has been before.
The New “Social Viewing” Trend
Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends.
Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like “Most Talked About,” “What’s Making People Laugh,” and “Shows Your Friends Are Watching.”
Subscribing to a show instantly connects Facebook users with fellow fans through show-linked Groups.
During a show, Facebook users get access to a live comment section where they can chat with other viewers and friends in real-time.
All these features indicate a strong focus on social viewing. While the social viewing trend is new, we have seen it before.
For example, in April of this year, Tumblr launched its video chat service Cabana. The app functions like a Tumblr/FaceTime hybrid, where users can watch their friends’ reactions in real time as they all watch a video together.
Tumblr’s Cabana app brings friends together to watch and react to videos in real time. (Image Source)
Social viewing veteran YouTube has been making some changes, too. Also in August, YouTube added in-app chat to its Android and iOS apps. Previously, users could only share videos out to other apps, such as Twitter or text message, but now conversations can also happen natively within YouTube. The interface is similar to Google Hangouts and appears to be YouTube’s answer to the messaging functionality offered by Instagram and Snapchat.
Tumblr’s Cabana app brings friends together to watch and react to videos in real time. (Image Source)
When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it?
What Facebook Watch means for marketers
Facebook has 1.32 billion users who check in on a daily basis. For anyone who’s wondering, their monthly active users just hit 2 billion.
Either number means Watch is a major initiative at Facebook that marketers should not ignore. Facebook plans to integrate Watch episodes into the News Feed, and the company has a track record of using the News Feed to drive new features to success.
Here are four ways Facebook Watch will change the game for marketers.
1. Ad break ads will likely become more important for Facebook advertisers
In an increasingly internet-marketing-savvy world, people are getting better at tuning ads out. Just last year, Google gave up on its right sidebar ads and removed them.
Fortunately for advertisers, Facebook Watch promises great things. There’s a lot of noise in a Facebook user’s News Feed, so it’s not always easy for your ad to grab attention. But with video, you have a captive audience who is stuck watching your ad. They can’t simply scroll down their feed to get away from it.
Longer videos will only increase the effectiveness of ad break mid roll ads. And if Facebook adds social engagement functionality within the ads themselves, such as reactions and sharing, they’ll perform even better.
Traditional television has been on a downward trend for years. Facebook Watch will only accelerate the ongoing shift of ad dollars from TV to digital and mobile.
2. Facebook Watch gives influencers and social creators a powerful new channel
As promising as the ad breaks are, it’s notable that Facebook Watch publishers can opt out of them entirely. Instead, they can make money through product placement, as long as they tag the sponsor for transparency. One can imagine the implications this has for budding videographers, actors, singers, and documentarians who hope to fund their growth via influencer partnerships.
The rise of the influencer owes much of its success in large part to YouTube. But Facebook Watch could prove to be even more fruitful for influencers.
For instance, Facebook Watch will open up new viewing patterns which are less search-oriented than YouTube. Users who watch or subscribe to programs will see those appear in their News Feed along with the other daily updates from friends, rather than having to go to YouTube to check for the latest uploads. This gives influencers a huge opportunity to increase engagement through video, as fan affinity with influencers will become even more important.
3. Facebook Live may become even more important for brands.
Facebook Live, along with Instagram Live, has been gaining popularity with brands ever since it came out two years ago.
Facebook Live allows brands to humanize themselves and connect with fans in real-time. The live shows and events on Facebook Watch will do the same.
It’s inevitable that one day Facebook will let brands join in on the fun as Facebook opens up Facebook Watch to more publishers. (Those who are interested can apply via this page on Facebook help.) Brands can start practicing now by focusing on Facebook Live.
What resonates with your fans? Do they prefer a structured video format, or something more casual? How often do they want to watch? Daily shows in particular could be a goldmine for brands. The frequency keeps users coming back, ensuring a lucrative return for product placement or ad breaks. That consistent association with their favorite show could make consumers fall in love with your brand.
4. Ultimately, Facebook Watch changes the game for video content marketers
Facebook heavily emphasized the community aspect of Facebook Watch in their official announcement:
“Watching video on Facebook has the incredible power to connect people, spark conversation and foster community,” said Daniel Danker, Facebook’s product director. “On Facebook, videos are discovered through friends and bring communities together.”
Three of the four bullet points in the release mentioned connection and bringing people together. Even the few seed shows Facebook funded are touted as “community-oriented” video series.
It makes sense: The sense of community is what led people to fall in love with the platform in the first place.
Because of this, Facebook Watch will likely see much higher sharing and social engagement than other platforms.
The current list of Facebook Watch programming focuses on reality shows, mini-documentaries, and sports coverage – aligning it more with YouTube than the heavy dramas and comedies of other streaming networks. But while YouTube optimized for how-to and short-form content, Facebook Watch will likely expand opportunities to longer-form videos as well as pure entertainment and more passively consumed content.
Video content marketers should start planning now for how they can create content that fits into those categories and fosters real-time community discussion. Perhaps for the first time, content should be created with the platform in mind first and foremost. Successful videos on Facebook Watch will encourage and facilitate real-time conversations.
Facebook Watch: An Exciting Moment for Marketers
So far, everything about Facebook Watch looks good for marketers. The people on the paid team will enjoy seeing more eyeballs on their ads, and the organic folks will get more “authentic” opportunities to align themselves with influencers. More and more, brands are trying to be seen as friends, not corporations. Facebook Watch will let them do just that.
About the Author: Michael Quoc is the founder and CEO of Dealspotr, an open social platform connecting emerging brands, lifestyle influencers, and trend-seeking shoppers in exciting new ways. He was previously the Director of Product Management for Yahoo’s media lab, where he spearheaded the launch of several innovative services in the live video and mobile social networking areas. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc.
What Facebook Watch Will Mean for Marketers
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