theaimani
Thea Imani
_____________________OCA blog, containing my art work, learning log & more interesting projects_____________________
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Part 5
Project: Magazine & books
Project: Information graphics
Project: Publicity & marketing
Project: Branding
Learning log
Assignment 5
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Project: Project Branding
Summary & Learning log
Research Point
Page.117
Exercise: Chance Housing Association
Exercise: The French Hen
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Project: Publicity and marketing
Summary & Learning log
Research Point
Page.114
Exercise: Poster & flyer
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Project: Information graphics
Summary & Learning log
Exercise: Giving information
Exercise: Birthday list
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Project: Magazine & books
Summary & Learning log
Exercise: Magazine pages
Research Point
Page.109
Exercise: Judging a book by its cover
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Formative feedback Part 4
Reflection
Link to reflection
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Assignment 4
Show me...
Links
Learning log
Assignment 4 Summary
Magazine article
Assignment:
Magazine
Research on type foundries
Summary
Introduction
Typography is central to the practice of graphic design. The western alphabet we recognize today has developed over a millennial, drawing from ancient Phoenician, Greek, Etruscan & Roman Letterforms & writing traditions as well as Arabic numerals.
Typography = Mechanical reproduction of words through printing.
Lettering = Hand rendered type, writing & calligraphy.
It is easy to assume that the most invaded many developments in technologies. However ancient china and Korea developed paper, movable type & printing presses centuries before Europe.
Movable type
Johann Gutenberg developed the first European movable type, printing a copy of the bible in 1455 while William Caxton printed the first English books in 1475.
It was through the act of printing that the English language started to become unified.
As printing spread across Europe to Italy typeface began to develop that reflected the ideals of Renaissance. Letterpress has given us much of the technical language
of typography, uppercase & lowercase letters, fonts, typeface.
Type: individuals metal letters, used in letterpress printing.
Fonts: Characters in a given typeface, Fx uppercase & lowercase, punctuation & symbols.
Typefaces: Fonts that are of a related design Times New Roman italic & bold, uppercase, lowercase, numerals & different sizes of fonts.
Typography: Design of typeface and their day to day use.
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Exercise: Hierarchy
Link to:
Learning log & exercise
Research
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Exercise: Lorem Ipsum
Link to:
Learning log, research & exercise
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Research point
Research point page 97
Exercise
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Exercise: In the face fits
Link to:
Learning log, research & exercise
Sample book
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Research point
Research point page 90
Exercise
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Exercise: A typographic jigsaw puzzle
Link to:
Learning log & exercise
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Research point
Page. 87
Explore computer keyboard & pick a magazine & identify the main font
Exercise
Font finder:
http://www.identifont.com/
Magazine:
Hypebeast Issue 21
https://hypebeast.com/magazine
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Exercise: Playing with words
Links to:
Learning log & research
Exercise
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Research point
Research point Page.80
Link to PDF
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